The real estate market continues to grow, but what do you do if you are on a budget? Are there ways to get quality leads in real estate for free? 

Spoiler: There are; actually, tons of ways, especially if you know how to create compelling content and promote it across channels. Growing organic traffic channels may take a while, but once you’re there, you’ll have an inexhaustible source of free leads for real estate.

What Is Free Real Estate Lead Generation?

Free real estate lead generation is acquiring potential clients without paying for them. This can be achieved through various online methods:

• Search Engine Optimisation (SEO)
• Landing Pages
• Content Marketing and lead magnets
• Social Media Marketing
• Referrals
• Email Marketing
• Networking
• Open houses
• Customer Reviews

Generally speaking, there are only three key ways to acquire leads: generate them using organic traffic channels, paid advertising, or buy leads for real estate from lead generators.

The Benefits and Risks of Free Real Estate Lead Generation

Smart Ways to Generate Free Real Estate Leads 

Anything can become your starting point. If you are a local expert, collect potential clients in groups and forums. If you are selling commercial property, look for free real estate leads on LinkedIn.

Here are 3 most common groups of free real estate leads for agents:

These are just some of the most common examples of potential clients. You can also create custom target audience groups, segmenting your free leads for real estate by location, demographics, or previous interactions.

But one question might still be weighing on your mind: how do I get to know my customers?

We recommend you use lead management software for its speed and accuracy. AI-powered tools will provide precise data-driven insights, helping you identify complex interaction patterns and issue marketable insights into your campaigns.

Here’s how lead management software can unlock free real estate leads for you:

And here’s a similar piece of software for but for inbound phone calls:

Before Everything Else, Create a Unique Selling Proposition

With almost 50 thousand real estate agents in the UK, you need something special to set yourself apart. If you want to successfully get free real estate leads for realtors and grow your business, design a unique selling proposition (USP) that demonstrates your competitive advantages and stimulates clients to take the desired action.

Here’s an example of how to generate real estate leads for free with a USP:

Now that you have solid ground to market your services, it’s time to failproof free real estate lead sources. Let’s examine the most common options below.

How To Get Free Real Estate Leads with SEO and Blogging

Every marketer knows content only matters if it ranks well. To achieve this, you should choose the optimal keywords and place them strategically across your media.

Here’s how to get real estate leads for free using SEO step-by-step:

And now to examples.

The sad part is that small businesses can’t reach the TOP 10 of the “real estate” key search rank. For this keyword, even hitting the TOP 50 will be a success, albeit with a very low chance of drawing any real estate leads. Not too often do you scroll to the 10th page in SERPs, huh?

Here’s a more realistic yet still difficult keyword

This one gives you more focus – “cheap real estate” – while cutting the competition by over 50 times. Important: Ahrefs uses a logarithmic scale for the keyword difficulty, which makes “98” almost a hundred times tougher than “40,” not just two times like the linear logic would suggest.

We recommend you experiment with local long-tail keywords that suit your audience. It can be something like “Rent studio in Mayfair”, “Buy a 3-bedroom townhouse in Liverpool”, etc. Once you establish your reputation and lift your search ranking locally, you can scale up.

Lead Magnets To Generate Real Estate Leads For Free

Lead magnets are free, valuable resources you offer potential clients in exchange for their contact information. These include guidelines, neighbourhood reports, home valuation tools, checklists, or free consultations. The main aim is to attract and engage the target audience to move them further in the sales funnel.

Targeted Landing Pages To Get Free Real Estate Leads

A well-crafted landing page is crucial for converting website visitors into leads. You can create multiple landings with slightly different target audiences to get as many free leads for real estate as possible.

Be clear and concise, as it increases your chances of getting noticed by potential clients. Use a headline that accurately reflects the page’s content and benefits. Write a short yet catchy landing page and add a call to action at the end. Focus on benefits and how your services will improve the lives of your target audience.

At the end, insert a lead capture form to provide a valuable incentive for contact information. Test different form lengths and placements to see what drives the most conversions.

How To Get Free Real Estate Leads Using Social Media Marketing

Social media platforms are powerful tools that can help you get real estate leads, but it will take time and effort. It works similarly to blogging: you target your ideal buyer with compelling content, trying to engage them first and then drive them to conversion.

Here’s more about real estate leads generation lead generation for real estate agents on social media:

Choose a platform based on your ideal buyer profile, your content creation abilities, and how well your social media strategy fits the bigger picture. For example, you can post your content on YouTube and repost it to LinkedIn while using Twitter to communicate updates and reflect on industry news.

Here’s an example of how to get free real estate leads on Instagram:

The more visually attractive the property, the more you can get from exposing it on Instagram. At the same time, Instagram marketing might not work well with less visually appealing properties and the secondary real estate market.

Here’s an example of generating leads for real estate on TikTok:

LinkedIn Real Estate Lead Generation

LinkedIn is the only major social platform that has an audience of established professionals. Therefore, you need to establish yourself as a relatable real estate expert. 

Complete your profile, add a professional photo, and use niche keywords. For example, if you specialise in flats in the heart of London, key phrases like “cosy suburb house” or “villa in the woods” may not suit you.

Connect with relevant people, such as industry professionals, influencers and potential clients. Participate in groups related to real estate, your local area, or specific niches. Create high-quality posts and add lead magnets to collect users’ contact data.

Here is how you can lure LinkedIn real estate leads to your website:

Source: LinkedIn

How To Get Free Leads In Real Estate with Referral Marketing

Once you gain footing in the game, you might want to start a referral campaign. Good thing, you already know who your customers are.

Here’s how to get free leads for real estate through a referral program:

Referral marketing is a great way of generating leads in real estate, with some initial trust inspired by their referrer. Likewise, referral marketing is exceptionally cost-effective for generating free leads for real estate agents.

Real Estate Referral Networks To Consider

• Propertymark
• The Guild of Property Professionals
• Keller Williams Estate Agent
• Yes Homebyers
• Kwil

These 5 real estate agent referral platforms proved their quality by serving for decades. Try to implement them into your real estate lead generation strategy.

How To Generate Leads In Real Estate Using Directories

Most real estate directories, aggregators, and listings work the same way, so you don’t have to do the same work twice. Once you’ve created a brand portfolio for the first time, you can duplicate it on similar platforms with minor adjustments. 

How To Get Leads in Real Estate for Free with Online Reviews 

Encourage your current clients to share testimonials by providing them with various incentives. Use those reviews to demonstrate your credibility and expertise.

Regularly monitor your online presence on platforms like Google, Zillow, and Yelp. Stay in touch even with your past clients. Respond to all reviews, both positive and negative, in a timely manner. Address any potential concerns from negative reviews.

Use Google My Business To Get Real Estate Leads For Free

Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. This platform helps you to enhance local SEO to ensure that you appear in local search results when people search for real estate services in your area.

You can provide essential details about your agency, including address, phone number, website, hours of operation, and services offered. Your business will appear on Google Maps, making it easier for potential clients to find your location. Track your performance and gain valuable insights into how people are finding your business.

How To Generate Free Leads For Real Estate With Email Marketing

With emails being the trusted communication method for over 70% of UK customers, it’s vital to use it in your marketing strategy. Batch-and-blast emails are no longer a thing – likely to harm you in the long run – so avoid them at all costs.

Here are 3 stages for getting real estate leads with email communication:

Every day, 333 billion emails are sent worldwide, so it will take a lot of work to stand out from the crowd and get more real estate leads. The three toughest challenges with commercial emails are personalisation, automation, and performance analysis.

These email marketing priorities might give you a hint on what to focus on:

Source: Statista

How To Get Leads In Real Estate for Free With Offline Marketing

Primarily, real estate is an offline industry. So, don’t forget about traditional ways to get new leads. Try offline communications in your marketing strategy, from networking and partnerships with local service providers to direct mail and promo on local offline media. 

For instance, if you decide to collaborate with energy efficiency experts, your events could be built around topics like “Does solar energy help to save money?” or “The best budget-friendly ways to lower your bills three times less.”

Get More Free Real Estate Leads With Phonexa

Closing real estate leads is a big deal, but it’s equally important to analyse them thoroughly as they move down your sales funnel and after they’ve converted or bounced.

Phonexa does both, helping you convert the best real estate leads and learn them better as they interact with you across touchpoints. Be they internal clients or clients transferred to an external advertiser, Phonexa’s eight-in-one marketing software suite will help you maximise your performance with every paid and free real estate lead.

Here’s what we are talking about:

Here are the lead acquisition tools you will get at one price (online price calculator):

Build your plan now, or take a product tour to see the platform in more depth.

Frequently Asked Questions

Online shopping behaviour depends on a myriad of factors – location, interests, age, gender, etc. – but all online customers compare prices to get the best option for their budget. That’s when competitive pricing analysis platforms come into play. With them, users can get all the needed info in a few clicks without a long manual web search.

Review and comparison websites have revolutionised product search to the point where users can find the best offer within a few minutes. As a business person, you can profit from people’s natural desire to get the best in the market.

A well-thought-out product comparison website with advanced features and functionality can earn you money in many ways, from classic ads to affiliate commissions to featured listings and more.

Without any further ado, let’s dig into how to build a successful price comparison site that will stand out in the highly competitive online shopping landscape.

What Is the Purpose of Comparison Shopping?

The main aim of comparison shopping is to gather every available vendor for a chosen location. For each party involved, shopper comparison sites have different purposes:

• Сustomers can weigh the pros and cons of similar products against one another since shopping comparison sites have user-friendly interfaces.
• Retailers can get increased exposure and a credibility boost by being listed on web comparison sites.
• Owners of product comparison websites can earn money from listing fees, affiliate commissions, lead generation, and content monetisation.

Fortunately, the online shopping market is immense, with plenty of room for various online price comparison services. So, you can become the owner of a small local site or expand your business to the nationwide level. Users will appreciate such a diversity of comparison services.

The Competitive Pricing Analysis Websites To Look Up To

Before you start building your own comparison shopping engine, it’s worth examining industry leaders. As of the end of 2023, the UK’s most popular price comparison websites were Comparethemarket, GoCompare, Confused.com and MoneySuperSmart. It is safe to say that they are one of the best price comparison websites since more than 80% of UK residents use those services.

Here’s the full comparison shopping portals ranking by Statista:

Source: Statista

Luckily for you, you don’t need to compete with these giants. As we previously said, the e-commerce market is so big that you can easily find your niche and launch your own successful comparison shopping engine tool.

How To Build a Price Comparison Site: Step-by-Step Instructions

Step 1 – Identify Your Niche

To choose your niche properly, try the following practices:

• Explore the competition: Traditionally, people search for products at online marketplaces, in-store browsing, and search engines & brand websites. The easiest markets to launch a product price comparison are those with constant high demand, such as electronics, fashion, home appliances and beauty products. B2B products, healthcare, finance, and travel niches can be challenging for new price comparison site owners.
• Provide unique value proposition: Find at least one dimension where you are better than competitors and market it as a crucial feature for pricing comparison websites. Build marketing around your unique value proposition, such as price change notifications. Other features should complement it.

The best way to create a sticking value proposition is by accurately addressing customers’ needs. Speaking of which, more than 40% of digital buyers in the UK reported that their main purchase driver for online shopping is free delivery. Another typical purchase driver is the absence of hidden fees.

• Target buyer: Even though review and price comparison tools have diverse audiences, you should understand your buyers’ demographics, psychographics, location, and other details.

Choosing a niche for your price comparison site can be much easier once you choose a comprehensive shopping behaviour analysis tool like HitMetrix. By leveraging the power of web analytics and data visualisation, HitMetrix unlocks the buyer persona in real-time across all touchpoints and interactions.

Step 2 – Choose Your Revenue Model

The proper revenue model for your comparison shopping website allows you to earn as much as possible while giving freedom to partners and providing a convenient experience for users.

4 Best Price Comparison Website Monetisation Models

Step 3 – Empower Your Price Comparison Site With Advanced Features

Despite fierce competition, it is still possible to set your shopping comparison site apart from the competitors:

Idea 1 – Present Your General Idea on the Homepage

You have only around 8 seconds to catch users’ attention before they leave you for good. So, the homepage should be useful and look nice. The human brand processes images 60,000 times faster than text, so you don’t need a lot of words on shopping comparison websites.

The developer team of Confused.com was aware of the specifics of the human mind. That’s why one of the first things that users see on their homepage is a bunch of clickable pictograms that reveal the core categories of this service. Once users click on pictures, they will be taken to the specific comparison page.

Source: Compare.com

Idea 2 – Go the Extra Mile with Search Filters

While people look for something on price comparison websites, they usually want to find the cheaper analogue of their favourite product. They need to fine-tune the search to ensure that they find the perfect match. You should provide technical solutions for it, giving them as many search filters as possible without ruining the user experience.

PriceRunner product price comparison website is a great example of in-depth search filters. At first glance, they look like an Amazon-like marketplace, so their users will intuitively know where to search for their favourite product.

Source: PriceRunner

Once a user opens the needed category, they can narrow the search even more, including product height, weight, and colour.

Idea 3 – Capitalise on Social Proof

Social proof is crucial for any marketing campaign, but it especially benefits comparison pricing websites. Users are likely to choose products that other customers trust.

Here are some statistics:

• 87% of customers won’t buy from a business with a rating lower than 3 stars
• 92% of customers feel hesitant to buy from a business without customer reviews
• The average shopper expects to see 112 reviews for the researched product

When shopping online, users naturally look for a social proof of their choice. Social proof can be leveraged by integrating reviews, ratings, certifications, and real-time data like trending or popular products. For example, PriceRunner features popular products and searches to highlight the most wanted items.

Meanwhile, Which? shares the most popular expert-written articles among their users. That way, this price comparison business leverages the power of expert reviews and social proof simultaneously.

Source: Which?

Choose the social proof type that suits your niche and positioning. There is no one-size-fits-all answer when it comes to websites to compare prices.

Idea 4 – Add Expert Reviews if You Can

With only 3% of customers trusting salespeople and only 62% trusting companies in general, it’s crucial to provide an unbiased, trustworthy opinion on your products. They will make any price comparison more professional.

Here is how PriceRunner implements user and expert reviews on a product page:

Source: PriceRunner

Idea 5 – Leverage Coupons

Despite coupons known as the “American thing’, UK citizens adore this shopping practice. Over 70% of shoppers are willing to try a new product or brand with a coupon. You can use it to your advantage whether you are a seller or the owner of the product price comparison service.

Coupons can increase the traffic to your website, boost user engagement, and even improve conversion rates. However, we recommend you develop a reasonable couponing policy and collaborate only with authorised vendors. That way, your potential clients will be sure of the quality of the goods they can purchase using your price comparison search engine.

Idea 6 – Incorporate Direct Sales

Not so many competitor price comparison websites allow on-the-spot purchases. Adding this feature to your service can give you an unprecedented competitive advantage. It’s one of the rarest comparison website features, which makes it so much needed among potential customers.

Be prepared to negotiate with every merchant on your platform. If you have a small niche website for price comparison, it won’t take long. Meanwhile, if you have hundreds of merchants, the negotiation process may take weeks or months.

Idea 7 – Match Customers With Service Providers

Online shopping isn’t limited to products, and the best comparison sites already provide you the opportunity to explore various services. There are tons and tons of services you can aggregate, connecting customers with matching service providers.

A great example of a service aggregator website is MoneySuperMarket. Initially, they were the insurance comparison site. Later, they expanded to money services, business services, and utility deal comparison.

Source: MoneySuperMarket

If the user wants to compare insurance deals, they need to provide MSM contact information and specifics of their case. That way, MoneySuperMarket can gently collect insurance leads, which they can sell to local insurance providers later.

Source: MoneySuperMarket

Step 4 – Take Care of the Technical Side of Your Platform

It takes time and patience to create the best website for comparing prices. It’s important to gather as much technical data as possible to make this process more precise. Building a comparison platform may take months, as it’s better to do everything carefully without forcing events.

Ensure you can pull data from online stores and represent it on your website when comparing offers from different shops. The most popular features of price comparison software include API, scripts, data feeds, and on-demand quoting.

Third-Party Data Collection for a Price Comparison Site

Step 5 – Analyse Your Performance

Launching a website that compares prices is just the beginning – the rest is much about tracking your performance and adjusting accordingly. Now, with dozens of performance metrics, you need a robust tracking and analytics system that screens the customer journey and decodes user behaviour insights into a thriving business plan.

Phonexa does it on a very high level. Comprising eight performance and affiliate marketing solutions, Phonexa examines each aspect of the buyer journey to help you close marketing loops and draw more customers.

The unique suite of performance marketing management software includes:

Get your comprehensive software suite starting from only £250 a month, or schedule a free consultation to learn more about Phonexa.

Frequently Asked Questions

Realtors continuously generate new clients online and offline. However, the best real estate lead generation strategy isn’t limited to a single tool or channel. Today, we’ll share proven tips on how to find leads as a real estate agent.

Diversifying your lead generation strategy allows you to expand your reach and target a wider audience. You can use free and paid promos to increase ROI while successfully getting new clients. Use online and offline promo simultaneously to increase your presence in the local market, maximising your market coverage.

Today, we’ll examine the best techniques you can adopt as part of your real estate lead generation strategies. Try all of them out to find your perfect promotion plan!

How To Generate Real Estate Leads: A Brief Summary

All methods from this material have the same goal of generating real estate leads. Meanwhile, each of them aimed at a slightly different target audience.

For instance, the TikTok promo perfectly suits Zoomer and younger Millennial audiences while not acting as well as their Boomer grandparents. At the same time, traditional mailing shows good results with leads older than 40 years while showing mediocre results with younger property buyers.

So, while you choose suitable approaches for lead generation for real estate, you should conduct market research to determine your target audience and what works best for them.

To ease your choice, we’ve gathered them in this table. If you want to determine the best way to get leads in real estate for your business, keep reading the article. We examine each option in detail below.

Why Is Real Estate Lead Generation So Important?

Knowing how and where to get the best real estate leads is crucial. It will help you improve your ROI, grow your business, expand your customer list, and more.

Choosing a flat or a house is a tedious and time-consuming task. To save themself from stress, people are using realtors’ help. So, during lead generation for real estate, you should recognise clients’ pain points and properly promote how the realtor may help them.

Purchasing a property is an important decision that requires careful consideration. It often involves investments accumulated over a person’s lifetime. That’s why you may need the help of real estate lead generation companies that can collect contact information of people who are interested in your service.

As of July 2024, 53% of UK adults own their own home, compared to 50% in 2023. It shows that our economy is slowly healing despite the latest economic challenges and potential world recession. This statistic presents both challenges and opportunities for real estate businesses.

You should understand local socioeconomic specifics while collecting or buying real estate leads. 63% of citizens of Northern Ireland own their own home. South East, North East, Scotland, and East Midlands are also prosperous, with 59% real estate ownership.

Meanwhile, West Midlands and Wales citizens are also some of the least likely to own their own homes, as their 48% homeownership rates fall below the national average. Bankrupted Birmingham and Nottingham are the most infamous examples of the tricky economic situation of those regions. So, real estate lead generation in those regions would be more challenging.

Source: Avant Homes

New companies should use multiple real estate lead generation services to obtain as many potential leads as possible. Don’t be afraid to experiment, as it’s the key to success in a modern, constantly changing world.

20 Ways To Get New Real Estate Agent Leads

The real estate market is crowded, so you should use multiple promotion methods to ensure you reach your target audience. The peculiar techniques of getting real estate leads depend on your goals. You are free to combine as many of them as you want to.

Strengthen Your Virtual Presence To Get Online Real Estate Leads

People from the UK are known for their love of traditions. Using the help of the same realtor firm for decades and generations is no exception. So, if you are new in this business, getting leads in real estate may be a complex task for you. However, it is still possible.

Younger generations (Millennials and Zoomers) are more open to changes. At the same time, they are the majority of UK Internet users. One of the secrets of free real estate lead generation is to have a strong online presence by having a website, multiple socials, and constant communication with potential clients online.

Source: Statista

Remember that even when people find out about your company through other resources, they mostly search for you online. Your task is to provide them with all the essential information. Beware that if you don’t communicate with potential clients, even the best real estate lead generation system may not bring the desired results.

Utilise multiple platforms, as the website is just one part of your presence. It’s the most crucial, but it shouldn’t be the sole communication channel. Run your social media, ensure you have channels on popular messengers in the UK, such as WhatsApp and Facebook Messenger.

Source: Statista

Establish Connections With Local Flat and Home Renovation Companies To Find Real Estate Leads

Just as you are calculating how to get more real estate leads, home renovation experts are busy chasing their roofing, landscaping, remodelling, and other leads. You can collaborate to get even more potential clients for both companies.

It’s natural that people who sell their homes want to get the most out of it. The easiest way to sell a property at a higher price is to carry out minor repairs like painting walls, sand parquet, etc. Meanwhile, potential buyers want to radically change previous interiors to meet their needs.

So, real estate and home renovation businesses are related in clients’ minds. When leads think about home purchasing, they keep renovation plans in their minds. You both can benefit from it by exchanging real estate referral leads.

When the renovation team prepares the house for sale, they can recommend you as the best realtor in the area. That’s how you get verified real estate leads who are interested in selling their property. On the other hand, you can provide them with the contact info of people who recently bought the house or the apartment.

Use Google Local Services Ads To Get New Real Estate Leads

The whole real estate business is tied to the fact that the agent is an expert in the local housing market. You can get Google real estate leads by promoting your company as a regional expert via the Local Services Ads tool.

It’s a service available only for local businesses. Google doesn’t allow e-commerce or remote businesses (like online tutors who can deliver services outside the community) to promote themselves via this tool. As the name says, it’s only for local service providers like electricians, car repairs, lawyers, and real estate companies.

With Local Services Ads, your advertisements will be on the top of the page, even on top of other promotions placed via classic Google Ads. Here, you’ll also get more control over your budget, as you’ll pay only when a potential customer clicks on your contact information. It means you don’t pay for a displayed ad; you only pay for the outcomes it delivers.

Use SEO Practises As Part Of Free Real Estate Lead Generation

Search engine optimisation is a slow promotion strategy. In most cases, you won’t see significant results up to 5-6 months of this practice. However, it will benefit you in the long run since it helps you push your content organically through search engine queries. Real estate lead generation systems can partially ease this task for you.

Over 60% of UK marketers make SEO one of the most crucial parts of their online promotion strategies. While sharing helpful and engaging content throughout all channels is still important, additional optimisation can help achieve even better coverage so you can collect real estate investor leads organically.

Learn about current SEO practises to enhance the site’s rankings and make it more user-friendly with an up-to-date UX. To maximise landing page efficiency, use robust tracking and analytics tools.

Phonexa’s HitMetrix provides click tracking, heatmapping, and session recording software to help you identify the website’s friction points and optimise them to achieve maximum conversions.

It’s the ultimate behaviour analytics and conversion rate optimisation software that provides all the insights you may need to launch a successful online promotion. It leverages this data to show you how to improve your campaigns to make the most of them.

Partner With Lenders To Find Real Estate Buyer Leads

It’s common to take out a mortgage to finance the property purchase. You can collaborate with banks, mortgage brokers, and lenders to get real estate leads. Usually, people start looking for financing options before contacting the realtor to understand their potential budget for such an expensive purchase.

You can establish a mutual referral system with lenders to boost your lead generation for real estate. This collaboration gives you even more credibility since people naturally think, “If my favourite lender works with this realtor, I can also try to use their services”.

Working in tandem with financial institutions makes property purchase a more streamlined process, attracting even more leads in real estate. You’ll spend less time on a client, so you can serve more customers without increasing stuff.

Hold Open Houses To Get Leads For Real Estate

You also may hold an open house to attract more potential clients. You don’t need to sell this property, but it’s a great way to meet potential clients in your area, get to know them, and show them other houses that suit them more.

It’s safe to assume that those visitors are interested in purchasing property in the selected area, even if they are not ready to buy yet. That’s why it’s one of the non-obvious real estate lead generation sources where you don’t need to spend much money.

Collect hot and warm leads during this activity. If you take time to advise the warm client, explaining the specifics of the chosen neighbourhood, you may become the first person they think of when considering purchasing a property there. So, open house is the answer to where to get real estate leads offline and how to find leads in real estate without the Internet.

Make open houses fancy, casual, yet informative. Clean the property and prepare a light evening buffet with biscuits, tea, and sparkling water. Print business cards with QR codes that lead to your site and socials.

Become a Niche Expert To Master Lead Generation For Real Estate Agents

As we said before, it’s important to establish yourself as an expert. You can specialise in multiple adjacent niches that complement each other.

Here are some examples where you can get real estate leads:

• Luxury properties
• Eco-friendly homes
• First-time buyers
• Houses for seniors
• Condos and townhouses
• Commercial real estate
• Vacation homes
• Historic homes

We recommend creating different landing and social media pages if you work with various niches that don’t overlap. It’s hard to imagine that first-time buyers are considering buying a small flat in Manchester and then suddenly purchasing a luxury penthouse at Soho. So, keep your expectations realistic when considering getting the best real estate buyer leads.

It’s also unlikely that people looking for a vacation home will buy a flat on the high floor (7+) of a historic building with no lift. Understanding client needs is the best way to generate real estate leads. But that’s only one of the ways to ensure your campaigns are accurately targeted and meet potential customers’ needs.

Take into account that commercial real estate lead generation is a tricky process. It most likely fails if clients don’t immediately see the landing page dedicated to the commercial property. So, better play it safe and separate different niches to ensure your dedicated landing page is spot on.

Embrace Video Content To Generate Leads In Real Estate

More than 90% of marketers say video is crucial to their marketing strategy. Today, if a person wants to learn about some company briefly, they will likely look for a short video rather than do any other action.

Source: Wyzowl

44% of users say they’d prefer to watch a short video rather than read an article or have a sales call. So, you should try to use videos as one of your ways to get real estate leads.

Source: Wyzowl

It can be tutorials, explainers, presentations, webinars, or any other content relevant to your company. You can utilise user-generated videos and AI tools to speed up production. However, in the last case, you should tell your clients where and how you use AI services. It builds a trusting atmosphere between you and potential customers, which is helpful for lead generation in real estate.

You can post videos on your socials (YouTube, Instagram, TikTok) and embed them on your landing pages or website. This approach also helps to get more leads for a real estate company since it organically grows video views, making them more likely to end up in users’ recommendation feeds.

Leverage Traditional Printed Mailings To Generate Leads For Real Estate Offline

Some marketers may call this method old-fashioned, but it gives you one of the most accurate location-targeting methods. It has a higher open rate than most other marketing channels.

Beware that the chances of getting a hot client are not so high since you deal with cold leads. However, it is still one of the greatest ways to generate leads in real estate and capture residents’ attention. You can send potential clients newsletters, postcards, catalogues, brochures, and packages. Ensure you have catchy visuals, customer reviews, and content proving your authority in your chosen area.

Tap into Social Media to Get Real Estate Leads From Facebook and Instagram

Social media advertisements are another way to promote your company to the relevant customers. There are many campaign aims, from awareness to actual sales. There are countless lead generation real estate ideas that you can implement by using a social media presence. You can use Meta Ads Manager to manage Facebook and Instagram promotion campaigns in one place.

Source: Facebook

Remember that it is also crucial to establish your reputation as a reputable realtor. Otherwise, you may end up paying for leads in real estate but leaving with nothing. Show that you know the client’s pain points and you are aware of how to fix them.

Interact With The Local Community To Get Leads For Real Estate Agents

Networking is essential for every realtor. Knowing everything about the local community where you work is one of your tasks. With proper networking, you can get real estate leads with no upfront cost and establish a word-of-mouth referral system.

It’s hard to track the precise results of this promotion. However, you don’t need to take any specific, complex actions in this case. Be persistent and present at local events to get free real estate leads.

Don’t be too pushy in the community, as people often perceive realtors as intrusive. Bust this myth and attend various events in your area (even not related to real estate) to network, learn about local business players, and establish your professional expertise. It’s the best way to get real estate leads without additional actions.

Track Down Expired Links To Find Real Estate Listing Leads

Zoopla experts share that rents have started falling in major UK cities, meaning many people can expect a similar price fall in property sales. That’s why keeping track of current trends is crucial to evaluating property reasonably.

Since people expect a price fall, they may ignore real estate adverts even with an average reasonable price. It led to an increasing number of expired listing leads, which brings you unique real estate lead generation ideas like this.

Look for properties that had failed to sell under the starter agreement with the original realtor. After those failures, house owners often feel motivated to change their agents. And here is your time to shine and get real estate leads online without paying a penny.

Once you find expired links, contact sellers immediately. Talk to them and persuade them to switch to your company. You can find expired links on sites like Zoopla, Savills, OnTheMarket, and local Facebook or WhatsApp groups.

Explore For Sale By Owner (FSBO) Leads

Some of the greatest real estate seller leads can originate from sellers who originally wanted to sell property independently without realtors’ help. Average homeowners have modest skills in negotiating prices, targeting buyers, and presenting house and location advantages.

So, owners often end up posting the same advertisement for months without results. Here is the best time to contact the real estate listing leads and offer your services to them. Don’t be too pushy, but delicately ask a potential client about their experience selling property and pin down their friction points. Show them that you are on the same page and persuade them that you can sell their property.

Find Free Real Estate Buyer Leads On LinkedIn

While thinking about social media, many marketers overlook LinkedIn. Meanwhile, it’s an excellent platform for business networking where you can research local and nationwide real estate markets to keep up with trends. It’s not the most straightforward way to get real estate leads online, but it is still worth it.

LinkedIn users are experts in their niche, so you can play in the long run by heating the cold leads. Once you establish yourself as a reputable business and realtor on this platform, people will naturally follow your page to get the latest insights.

When they decide to purchase a property, your name will be one of the first that comes to mind. It may act as a way to find real estate leads without actually seeking them.

If you want to turn LinkedIn into an additional source of real estate leads, learn about LinkedIn networking algorithms. Unlike Facebook, Instagram, or TikTok, which emphasise viral content, LinkedIn focuses on expertise and directs interactions with industry experts.

Look out for Engagement, Marriage, and Divorce Announcements To Get Real Estate Leads For Realtors

Freshly married couples prefer to establish their “family nest” apart from their parents. Thus, you should look for people who will create new families, as they are your potential leads.

There are many ways to find these couples: you can use networking and track Instagram and TikTok hashtags associated with engagement and marriage. You can even create targeted ads that promote user interest. It helps you catch even more buyer leads for real estate agents.

The irony of fate is that split-ups may also benefit you as a real estate expert. Divorce real estate leads are common since at least one person from an ex-marriage will look for a new house. While parting, people often want to change their lives drastically, so it’s not a rarity when both spouses look for new places.

Real estate divorce leads may ask you to get them different property types. Some want to change a new life in a location hundreds of kilometres from their current one. Others may ask you to find a place to stay in the same area so their kids won’t change schools. In any case, divorce leads in real estate are great potential clients for you.

Make the Most of Reviews for Free Lead Generation In Real Estate

Imagine you’re a first-time buyer looking for a realtor who will treat you fairly. So, you look through the reviews to find the best option.

Now, let’s go back to the business. Whether you already have a list of agents you want to hire, examine the client’s feedback. Agent videos are essential, as they show how experts present themselves. Meanwhile, client reviews are even more important, as they show how your potential leads view your employees.

Before hiring a new agent, read reviews about them. It’s also recommended to list your real estate business on review sites like Trustpilot, Homereviews, Checktrade, and Google Reviews. You’ll gather actual feedback about your company, unlocking new areas to grow as a responsible business.

In reviews, people share highlights of their experiences, including positive and negative aspects. It may include the realtor’s personality traits, pace of work, and whether they help with paperwork and provide additional attention.

Those platforms can even become additional promotional methods. You can ask your current clients to share their experience and get a discount. They will gladly do this, increasing your rankings on such platforms. It’s one of the reasons why top real estate lead generation companies always explore review sites.

So, study verified real estate leads reviews to determine clients’ needs. Explore your testimonials and examine competitors and the market in general. The more info you have, the better. The best ways to get leads in real estate are always non-obvious ones. Always encourage your clients to leave reviews on your platforms. You can even propose additional bonuses to those who will provide detailed reviews.

Leverage TikTok To Get More Online Real Estate Leads

In 2024, more than 75% of UK users aged 15 to 24 and more than 60% of 25-34 y.o users engaged with TikTok regularly. Furthermore, more than half of people aged 35-44 use TikTok. If you want to get real estate buyer leads for free, launch your page there and create engaging viral content.

Collaborate with bloggers to increase your audience. Ask them to put affiliate links into their LinkTree, give some promo codes for a detailed consultation, or provide some discount to clients who came from blogger videos.

Source: Statista

TikTok focuses on short videos, so people watch it even during short work breaks. If you are interested in how to get more leads in real estate on TikTok, make your videos funny and viral. British humour is known for its sharpness and ability to laugh at oneself. So, you are safe to use edgy jokes on this social network. It’s the best place to buy real estate leads if you aim at Zoomers and Millenials.

Use Traditional Advertising To Get Paid Real Estate Leads

Sometimes, time-proven methods are the best, even though some may call them outdated. It especially relates to the real estate leads generation, where people still look for their homes in printed magazines and newspapers.

We’ve already discussed direct mailers, but let’s be mindful of other classic options from the pre-digital era, such as newspapers, magazines, radio, and television. Traditional advertising channels are still credible, with 82% trusting print advertising, 80% – TV, 76% – direct mail, and 71% – radio to make buying decisions.

You don’t need to pay for real estate leads every time someone sees your ad or contact, as you pay a pre-determined fee. Traditional advertising provides equal visibility for new realtors and established firms, making it a worthwhile investment in brand awareness.

Host Events To Get Leads In Real Estate For Free

Hosting public offline events is one of the best ways to meet potential clients and enhance your company’s reputation. Here, you’ll see real estate motivated seller leads in real life, chat with buyers, and network with other professionals like lawyers, constructors, or mortgage brokers.

Ensure that your event topics are more than just “Teaching you to sell a property”. Your lectures should be relatable not only to the real estate professionals but also to the general audience. That way, you can host regular events and expand your real estate leads list. Here are a few ideas for you:

• Green living events: sustainable living, green construction, and energy-efficient properties.
• First-time homebuyer classes: home buying process, securing a mortgage, and understanding home inspections
• Real estate investment seminars: market analysis, financing options, and property management
• Historical tours and talks: history of a neighbourhood.

While you may not see the immediate rise in real estate leads, those events are vital for your branding and future networking. Use sign-up lists to capture contacts and incorporate them into your marketing strategies.

Host Webinars To Get Leads for Real Estate Agents

It’s one of the easiest lead generation ideas for real estate, as you can collaborate with other experts, and promote those events on your socials or by using targeted ads. During the last four years, people have gotten used to web events since it allows them to attend something interesting without leaving the house.

Properly hosted webinars act like a real estate leads generator, where after a free web event, you’ll receive dozens of new clients. It takes time to find an expert and prepare a webinar, but it will also improve your networking reputation and bring new clients.

Additionally, during online events, you can collect even more data from participants. You can track what topics are the most engaging, where people tend to leave, what are popular questions among all events, etc. Here, you can use the help of the best real estate CRM for lead generation and implement its insights into other aspects of your work.

Beware that you need a large contact list to host online events. Unfortunately, the real estate industry has one of the lowest attendee percentages, so you’ll need to promote those events to your warm leads who are already interested in related services.

How To Buy Leads For Real Estate

Many lead generation companies for real estate can help you find potential clients. They use different online and offline marketing techniques to motivate and capture leads. Once they establish the initial contact, they use lead generation software for real estate to match realtors with potential customers.

The actual leads vary depending on your needs. You may ask lead generation real estate companies to find individuals or commercial customers. Later, they will define a promotional strategy to collect those leads and provide their contact information to you.

How Much Do Real Estate Leads Cost?

The final price depends on multiple factors, including lead source, marketing plan, and lead quality. Beware that even the best real estate lead generation companies often give you just estimates of potential price per contact. The final price may vary due to external factors like cost per click in online advertisements or unforeseen expenses during offline events.

Currently, the price per qualified lead varies from £100 to £200. Some real estate forums state that the cost per potential client may start from £50 and end up as high as £500. That’s why you should collaborate with the best lead generation companies for real estate since they can provide you with estimates that will be close to the actual result.

Many companies like this provide flexible pricing policies. You can choose whether you want to pay for individual leads, buy high-quality, expensive real estate leads, or opt for cheap real estate leads for sale.

Disclaimer: Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.

Top Real Estate Lead Generation Companies

GetAgent

GetAgent is an online platform promoting itself as a real estate agent comparison site. Users provide their postcode, rogue property price estimation, and a desired appointment date during registration.

This real estate lead generation website collects contact data of people interested in selling their property to the point that they are looking for the nearest realtor.

Once you join the service as an agent, you can see the contact data of people who want to sell property in your area. As one of the most popular lead-generation real estate websites, GetAgent attracts a steady stream of users, providing you with a consistent flow of potential clients.

GetAgent key features:

• Property Valuation tool where potential sellers share info about their property
• Listing monitor where users and agents can see the advertisement performance
• Side-by-side comparison of local real estate agents
• EPC checker

Brief Your Market

BriefYourMarket is a powerful multi-channel SaaS marketing platform. It provides data-driven lead-generation services for real estate, leveraging extensive automation.

The platform has a semi-automated survey builder, allowing you to gather and analyse user insights. Later, you can use this info to tailor marketing materials to increase conversion within real estate sales leads.

BriefYourMarket key features:

• Integrated marketing tools that allow you to combine multiple channels in one promo campaign
• Marketing automation tools that save hours of your working time
• Lead generation tools include lead capture forms, lead scoring, and CRM integration

Lead Forensics

Lead Forensics is a popular real estate website for lead generation. It’s a B2B platform that helps businesses identify and track website visitors, converting anonymous website traffic into qualified leads.

It is known as one of the top lead generation companies for real estate since its tools allow you to collect the user’s portraits even if they haven’t filled out a form. In the long run, it provides enough insights for marketers to modify promotion strategies to ensure more productive lead nurturing and increase ROI.

Lead Forensics key features:

• Website visitor identification
• Lead intelligence tools
• Integration with CRM systems
• Lead nurturing tool bundle
• Real-time alerts
• B2B customer account management

TwentyEA

TwentyEA is a CRM (Customer Relationship Management) platform for real estate agents. It is known as one of the best real estate lead generation websites since it offers many features to help agents manage their leads, track deals, and improve their overall business efficiency.

TwentyEA key features

• Marketing automation services with AI-based prediction tools
• Advanced reporting with insights into the competition landscape, market share, agent performance, etc.
• Refined email marketing tools, including custom email templates and drip campaigns
• Lettings toolkit for realtors focused on rent

The ValPal Network

The ValPal Network is a platform that provides a variety of resources both for estate and letting agents. Many marketers call it one of the best sources for real estate leads, as it offers countless services, including social media management, lead generation, marketing automation, retargeting tools, and more.

Combined, they ensure that you can create your own successful sales funnel. If you are looking for a service that can help you get motivated sellers, real estate leads, and even letting leads, you should explore the ValPal Network.

The ValPal Network key features:

• Instant property valuation tool
• Marketing design suite with various templates for online and offline promo
• Automated lead nurturing tool
• Vendor and landlord chatbot ChatPal
• Lead qualifier service and value manager

Art Division

Art Division is a digital marketing and web design agency that works only with housing businesses. They collaborate with independent real estate, letting agencies and established companies in the property sector. They will show your company how to buy real estate leads and guide them through the sales funnel most efficiently.

Art Division’s key services:

• Assistance in finding the perfect lead portrait
• Modifying the selling process to ensure that you convert as much as possible leads into the clients
• SEO and content optimisation practises
• PPC, email, content, and Google Display marketing

Improve Your lead generation for real estate With Phonexa

You should run a robust lead management system to get motivated seller leads for a real estate company. Look for a service that can optimise different parts of this process. It’s how you ensure the maximum efficiency of your real estate business and prevent potential data loss.

Phonexa’s LMS Sync helps real estate companies and agents access lead details, build custom-set configurations, and acquire the attribution they need to separate their business from the pack. With this solution, you can share or sell leads to other market players, simplifying the establishment of your professional referral network.

The Phonexa suite enhances your digital marketing strategy, including automated email and messaging campaigns, call tracking and analysis, and tracking the user journey through click history, among others.

Learn how Phonexa can take your real estate lead generation to the next level by building your subscription plan or booking a demo to see the platform in more depth.

Frequently Asked Questions

With the average house price in the UK soon crossing £300,000, taking out a mortgage becomes the only choice of ever more homeowners, a dream coming true for mortgage agencies and brokers, who “only” need quality leads to thrive.

Speaking of which, buying qualified leads and phone calls might be the best strategy for aspiring lenders and brokers who cannot or don’t want to generate organic traffic. Truth be told, the competition is quite tough, not letting you thrive unless you have something exceptional to offer.

Source: Statista

So if you need mortgage leads here and now, you can simply buy them from lead agencies. And why not? These are qualified leads that match your ideal buyer profile.

via GIPHY

Without any further ado, let’s explore the 11 best platforms to buy mortgage leads in the UK.

11 Best Platforms To Buy Mortgage Leads in the United Kingdom

Unbiased – The Biggest Mortgage Lead Generator and Online Marketplace in the UK

Unbiased is one of the biggest lead generators and online marketplaces for financial advisors, mortgage and insurance brokers, and accountants. Whether you operate nationwide or locally, Unbiased might become your go-to mortgage traffic source.

• Over 3 million unique visitors per year
• High-ranked mortgage brokers are featured in local listings
• Leads preview before accepting

Here’s how the incoming enquiry looks in their system:

As a mortgage business, you can set your customised enquiry criteria – for example, the minimum mortgage level – so you only accept relevant leads. Likewise, you can manage all acquisition campaigns from a single dashboard.

The lead generation subscription plan costs £96 + VAT, with enquiries priced from £10 + VAT, depending on the type of lead: first-time homebuyers, self-employed mortgage leads, remortgage leads, commercial mortgage leads, mortgage protection leads, and more. The subscription also includes access to lead management tools and ongoing support from the platform’s team.

Here’s how mortgage lead generation works with Unbiased:

1. The auto-matching system provides enquiry details like the mortgage advice needed and the customer’s location (if these match your buying criteria).
2. You can buy the enquiry starting from £10 + VAT.

Adding locations to your profile can help with targeting—you will appear in searches in these locations and receive relevant enquiries.

Join Unbiased as a mortgage broker

The Pipeline – Lead Generation Agency That Builds Sales Funnels for Mortgage Brokers

The Pipeline is a dedicated mortgage lead generation platform that supplies quality leads starting from 50 leads per month, with the typical lead batch being 100 leads. Leads are purchased in advance and can be delivered to your CRM system or by any other convenient method.

• No duplicated leads, hoax details, or dead phone numbers
• You only pay for the lead batches you buy
• All leads are exclusive (never sold to any other company)

Before signing up for The Pipeline, you can schedule a 20-minute call to discuss your marketing goals and growth opportunities.

Join The Pipeline as a mortgage broker

The Lead Engine – Mortgage, Financial, and Insurance Lead Generator

The Lead Engine is a UK-based digital marketing agency that drives mortgage leads to agents and brokers through SEO. The platform also ensures lead tracking, with around 33% of leads resulting in phone calls.

The unique feature of The Lead Engine is that they generate leads right on the agent’s website, which increases your brand awareness and reduces the sales cycle: the leads instantly land where you want them to, without redirects and potential delays that always lose some customers.

Here’s an example of the improvements they promise to make across your website:

• First-time buyer mortgage page – over 500% average on-site time increase
• Bad credit mortgage page – over 300% average on-site time increase
• Creating dedicated pages for NHS and self-employed mortgage and a page for converting commercial mortgage to residential mortgage

Join The Lead Engine as a mortgage broker

Simply Online Leads – Mortgage, Finance, Home Improvement, and Insurance Leads

Simply Online Leads is a UK-based lead generation company that provides exclusive mortgage, finance, home improvement, and insurance clients for businesses.

Here are the types of leads you can buy:

• Remortgage leads
• Purchase & home movers
• First-time buyers
• Buy-to-let mortgage leads
• Commercial mortgage leads
• Debt consolidation leads

The loan-to-value (LTV) ratio is 95% for first-time buyers, 90% for purchase mortgage leads, 85% for remortgage leads, and 70% for buy-to-let mortgage leads.

Join Simply Online Leads as a mortgage broker

Online Mortgage Advisor – Qualified Leads from Online Mortgage Marketplace

Online Mortgage Advisor is an online mortgage marketplace that connects mortgage seekers with brokers and allows the latter to buy qualified leads that match their specifications. On the broker’s side, all products are divided into “Residential,” “Residential Adverse,” and “Buy To Let” categories and include enquiries from those looking for mortgage loans or remortgage.

Likewise, all enquiries are separated into three tiers – Bronze, Silver, and Gold – that vary by the purchase intent and eligibility criteria like income, mortgage size, and loan-to-value. Qualification-wise, the platform automatically removes invalid phone numbers from enquiries.

The lion’s share of the enquiries are generated during working hours, but you can receive leads 24/7, including weekends. All leads come from on-site form submissions generated via SEO, social media marketing, and other campaigns.

Join Online Mortgage Advisor as a mortgage broker

Pronto – Pay-Per-Lead and Revenue-Share Online Mortgage Lead Agency

Pronto is an online lead generation agency that supplies around 15 types of customers, including mortgage & debt, within a pay-per-lead or revenue-share partnership model.

Their mortgage leads are generated from various marketing channels, including social media and SEO, with the cost per lead starting at £6. All lead generation campaigns are compliant with the ASA and ICO.

When applying, you can choose what clients you are looking for – debt consolidation, remortgage, bad credit, or other – and also specify your target location and the number of appointments you’d like to receive weekly.

Join Pronto as a mortgage broker

Insite Web – Mortgage Lead Generator that Can Provide Over 5,000 Clients Monthly

Insite Web is a lead generation and management agency that supplies mortgage, insurance, financial advisor, solicitor, accountancy, locksmith, home security, and dental practice leads as well as customer tracking and marketing services.

The service works best for brokers who need 60 or more monthly high-intent mortgage leads and have a budget of at least £1,500. Insite Web’s lead generation capacity reaches 5,000 leads monthly and probably more, so large-scale brokers can also satisfy their needs.

Types of Mortgage Leads with Insite Web

However, you should note that Insite Web doesn’t sell leads but lead generation services, building an optimal sales funnel for your brand. This guarantees all acquired mortgage leads are exclusive and easier to convert.

Join Insite Web as a mortgage broker

Hello Clicks – Mortgage and Remortgage Leads Alongside Over 20 Other Lead Types

Hello Clicks is a lead generation agency that drives mortgage and remortgage leads alongside over 20 other types of customers. All leads are pre-qualified and delivered through API, email, phone, or CRM system. Likewise, you can pre-schedule an appointment with a qualified lead.

Every sold lead is tracked so that Hello Clicks can constantly analyze customer journeys and adjust targeting specifically for your business. If you are unsatisfied with the lead you receive, you can get a full refund.

Join Hello Clicks as a mortgage broker

Mortgage Brokers Directory – Mortgage, Equity Release, Life Insurance, and Pension Leads

Mortgage Brokers Directory is a lead generation agency that offers mortgage, equity release, life insurance, and pension leads within two partnership models – scheduling appointments and listing your business on their platform.

• Scheduling appointments. The platform generates mortgage leads using social media campaigns and drives them to a live chat to verify their relevance and interest. Then, all verified leads are offered to book a call with a relevant mortgage company.
• Listing your business on Mortgage Brokers Directory. For £199 per month, the platform can include your business in their local listings. Potential customers complete a form and go to your email inbox.

To join MBD as a mortgage broker, contact them via their on-site live chat.

Fatrank – Mortgage Lead Generation and Growth Hacking

Fatrank is an agency that generates first-time mortgage leads, remortgage leads, buy-to-let mortgage leads, joint mortgage leads, and guarantor mortgage leads. The platform goes beyond lead generation and marketing, covering personal and business growth.

Join Fatrank as a mortgage broker

LeadCrowd – Insurance and Financial Leads, Including Mortgage and Remortgage Leads

LeadCrowd is an online agency that generates exclusive real-time mortgage, commercial mortgage, and remortgage leads, among other financial and insurance customers. They use 24 websites, offer 46 types of leads, and boast a refund rate of less than 7%.

Here are the mortgage leads you can buy at LeadCrowd:

All leads are generated using SEO and PPC.

Here are their average costs per lead:

Join LeadCrowd as a mortgage broker

Why Buy Mortgage Leads?

First of all, it’s worth noting that buying mortgage leads shouldn’t be the only marketing strategy you rely on. Organic traffic is still up for grabs as long as you have some online presence and time and skills to create compelling content for your blog, social media, and search engines.

However, there are two major disadvantages with organic leads:

• It takes 3 to 6 months for new content to rank in Google
• You cannot control the quality of organic traffic

Even though most brands invest in SEO, the truth is that only the best of the best succeed, while the rest don’t get the desired search exposure. Whether you like it or not, you will have to beat bigger guys to acquire free mortgage traffic.

However, the rules of the game change when you buy leads.

Here’s an example:

➥    A real estate customer stumbles upon a compelling mortgage article in their favourite real estate blog and decides to explore mortgage options. Then, they tap the click-to-call button to connect to a mortgage company.

In this scenario, a publisher uses their authority to generate traffic to the partner advertiser.

Mortgage Leads Market in the UK: What Leads You Can Buy

Lead generators and affiliate networks have evolved to the point where they can dissect potential customers on the fly and share essential details with advertisers before the purchase.

Such complexity led to the convenience of choosing among these mortgage lead types:

In the real market, it’s even better: You can choose the demographics of the leads you buy: location, age, income, family status, and other marketable details.

Important: The depth to which you can set your buying criteria also depends on the lead generator. Make sure your traffic provider allows you to narrow it down to the clients you need.

How Much Can You Earn as a Mortgage Broker in the UK?

As a broker, you can earn hundreds to thousands of pounds from a single mortgage, depending on your commission structure and the partner lender. Some mortgage brokers only charge their lenders – the so-called procurement fee – while others charge their borrowers.

The typical procurement fee is around 0.4% of the mortgage size; on a £300,000 loan, it would be £1,200. But if you also charge the borrower – and can get clients under this condition – you can double the income.

Likewise, brokers can charge a flat fee, which often ranges from £500 to £1,500.

How To Start as an Aspiring Mortgage Broker

Buying leads will make it much easier to acquire clients, but it’s still impossible to get a head start without deep industry knowledge. As an aspiring mortgage broker – even if you haven’t originated a single mortgage loan yet – you must first make sure you know the theory.

Here are some of the crucial parameters to shape your mortgage leads generation strategy:

Mortgage Loan Type

First, ensure the mortgage leads you’re targeting seek the loan you’re providing. For example, customers taking out a mortgage loan to buy a house may differ from mortgage refinance leads in the loan size, length, and other conditions.

Here are some popular mortgage leads to target as a mortgage broker in the UK:

Loan-To-Value Ratio

The loan-to-value ratio indicates how much of the property’s value the mortgage company will finance (mortgage advance) and how much the borrower will pay on their own (down payment). For example, if the borrower purchases a home worth £300,000 while borrowing £240,000 and paying £60,000 as a down payment, the LTV is 80%.

Source: Statista

Here’s how LTV affects mortgage lead generation: The higher the LTV ratio, the riskier it is for the lender because the borrower has less equity to cover the loan. This means you need stringent lead generation criteria to ensure a reasonable risk-reward ratio.

Interest Rate

All other things being equal, borrowers seek the lowest interest rate and the longest loan term.

Loan terms typically range from 10 to 30 years, with some lenders extending them to 40 and even 50 years under special circumstances.

Source: Statista

Debt-to-Income Ratio (DTI)

Just like borrowers are searching for the lowest interest rates, lenders are looking for customers with a lower debt-to-income ratio (DTI), a metric that, in fact, predicts whether the borrower is solvent. For example, if the mortgagor’s monthly debt payments are £1,000, and their monthly income is £3,000, the DTI would be 30%.

Source: Statista

Credit Score

The higher the credit score, the more reliable the borrower. But then again, depending on your acquisition strategy, you might want to focus on mortgagees with slightly lower credit scores to avoid competition and because they are cheaper.

Credit Score Scale Example

As a mortgage broker, you should always stay within reasonable limits: many borrowers with poor and fair credit scores will get denied by the lender.

Here are the average credit scores with three major credit reference UK agencies:

• Experian – 797 out of 999
• Equifax – 644 out of 1,000
• TransUnion – 610 out of 710

Amortisation

Mortgage amortisation—a breakdown of mortgage payments—determines how the borrower’s interest changes over time, the broker’s commission, and how much the borrower pays toward the principal and interest at every given period.

Here are some mortgage amortisation examples:

Closing Costs

Mortgage closing costs are taxes, fees, and expenses associated with closing a mortgage deal, reaching 2% to 5% of the property’s price. In the UK, these also include SDLT tax, which is £0 on the first £250,000 and 5% to 12% on the exceeding amount, depending on the property’s value.

As a mortgage broker, finding a lender with lower closing fees can give you an edge.

How Many Mortgage Leads You Need to Buy

To estimate the optimal number of leads to buy, you should transform your business goals – for example, net monthly profit – into the target number of monthly mortgage sales. For this, you need to know the average expected income per sale (it might be around £1,000 per sale).

Then, knowing your average conversion rates, you can calculate the number of leads to buy:

If you need to sell 200 mortgage plans per month to achieve your business goals, and your average conversion rate is 10%, then you need to buy 2,000 leads.

However, if you offer several mortgage products, you might want to add a traffic quality factor or reduce the expected conversion rate to make an educated guess.

Here’s the formula:

If you need to sell 200 mortgage plans per month to achieve your business goals, and you expect your leads to convert five times worse than usual – this might happen if you switch from, say, life transfer to aged leads – then you need 10,000 leads monthly.

But then again, this will only be a ballpark figure, which you can bring closer to reality by tracking your mortgage leads throughout their journey (and thus understanding them better).

How To Get The Most Out of the Mortgage Leads You Buy

Insight #1 – Ensure Advanced Lead Qualification

From the moment the lead sees your ad, and until they connect to a live operator, they should ideally go through two qualification rounds:

Round 1 – Qualification by Your Lead Supplier

Lead suppliers like affiliate networks and online marketplaces should allow you to set the qualification criteria for the leads you want to buy (for example, you might only accept first-time homeowners from London aged 34-55).

In practice, this is done with a lead distribution technology called a ping tree:

But you can take it even further. Some software – like Ping Post Calls 2.0 – shows the most essential information to the advertiser BEFORE the purchase, allowing mortgage companies to accept or decline the lead. This way, you can guarantee a perfect match.

Round 2 – Internal Qualification

If you buy heterogeneous leads, you don’t necessarily know where to connect them, which is why you may need some further qualification with, say, an IVR system:

At the end of the day, this multi-level lead qualification allows you to stay effective, only buying high-intent borrowers who are likely to take out a mortgage loan from your or your partner lender.

Insight #2 – Track the Customer Journey from Start to Finish, not only the Post-Purchase Stage

Buying leads means you don’t need to unroll marketing campaigns, but you can still get an edge if you track your leads along their conversion path, preferably from start to finish.

Here’s how this can be done based on your size and budget:

• For smaller mortgagees, you might have to search for an affiliate network or another traffic source that provides free lead tracking software
• For bigger lenders, you might want to run your own customer tracking software, which you can rent for a few hundred pounds a month from companies like Phonexa

Here’s an example of a software for tracking web leads:

Here’s an example of a software for tracking phone calls:

And here we go again: you can take it even further by renting a cloud PBX system, a full-scale call centre that belongs solely to you (read full control and ironclad protection).

Insights #3 – Simulate Mortgage Campaigns Before Launching Them

There’s a way to test the uncharted waters with no risk: predictive modelling.

Here’s how predictive modelling works:

The best thing is that as you accumulate more data, the algorithms become more accurate.

Get Your All-in-One Mortgage Lead Acquisition Suite

Successful lead acquisition campaigns require in-depth market research, customer tracking, and analytics, and it’s much easier to perform all these routines from one place without juggling between systems and reports.

This is what Phonexa does by uniting all essential lead management products under one roof. From affiliate to social media to email marketing, you get a 360-degree view of your business and full control over it.

Here are the eight solutions you get at only £250 per month (online price calculator):

Get your all-in-one performance marketing software suite now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

This blog is included in our lead generation guide for home services, which helps you generate leads efficiently in construction, cleaning, HVAC, and other niches.

Effective lead generation is crucial for contractors looking to scale and expand their client base. Construction contractors can earn over two dozen billion dollars annually, quickly connect with potential clients, secure new projects, and maintain a steady workflow. In an industry where finding reliable and high-quality leads can make a significant difference, utilising the right tools and services is vital.

In this article, I highlight the top 18 platforms selected by our SEOs and marketers. These platforms aim to equip contractors with the insights they need to advance their businesses. The key facts are that they’re affordable, convert valuable leads, and offer prominent bonuses.

Lead Generation for Contractors: Organic vs. Paid Leads

Lead generation for contractors is a complex system of marketing measures to increase the client’s input online, usually through such ways:

• Asking for a quote
• Filling out a form
• Downloading an e-book
• Installing an application

Pragmatic lead generation for contractors, either organic or paid, results in enhanced conversion rates and a more energetic customer base. Organic leads can be acquired through a fully automated marketing campaign, which includes:

• A good-looking website
• SEO
• Blog
• Social media
• Email
• Referral programmes
• Online & offline events

When I first delved into full-scale lead generation, I realised it wasn’t a quick fix. It takes time—sometimes a year or even two—before your organic traffic hits the sweet spot where leads start flowing sustainably. Patience is vital, but what if you need results sooner?

That’s what I mean about using lead generation companies for contractors and having access to purchase-ready leads right out of the gate. Whether you leverage organic traffic channels or lead generation sites, the gist is to hit the right demographics and psychographics. The advantage of professional lead generation websites for contractors is that they factor in seasonality, location, and compliance with local business codes, which can increase the quality and relevance of your clients.

Buyer’s Journey in Contractor Business

Let’s delve deeper into the buyer’s journey for contractor services. This sheds light on how potential clients evolve from recognising a need to purchasing.

Types of Websites Lead Generation Companies for Contractors Use

Directory Lead Generation vs. Agency Lead Generation

A common dilemma for contractors is choosing between directory-based lead generation and agency services.

Directories don’t sell leads directly; they provide broad exposure to potential clients, making them ideal for building local presence and brand visibility. The leads you receive may vary in quality, and while directories are generally more affordable, the conversion potential is lower.

Ultimately, your decision should align with your goals, whether aiming for broad exposure or seeking high-quality, immediate leads.

The 18 Best Lead Generation Companies for Contractors

Group 1 – Directories

While directories typically don’t sell leads outright, they provide an excellent platform for advertising your products and services. If you seek untapped markets, a broad demographic, and cost-effective leads, directories are the best lead generation websites for contractors.

Houzz – Ultimate Guide to Home Renovation and Design Excellence

Houzz is a premier platform for home renovation and design, bridging the gap between homeowners and industry professionals. The site features a vast collection of inspiring images, insightful advice, and a detailed directory of service providers. Offering top-notch tools, resources, and connections, Houzz ensures an exceptional experience for both homeowners and home professionals alike.

PlanHub – Streamlining Home Renovation Solutions

Planhub is an online platform designed to streamline the home renovation and design process by connecting homeowners with contractors and service providers. Use various features such as project management tools, detailed contractor profiles, and a marketplace for home improvement services. The platform will also select the right professionals for your projects, efficiently managing renovation or design.

Bark – Precision Leads for Contractors

Bark is a dynamic lead generation platform that helps contractors reach a broad audience by connecting them with potential customers who fit their target demographics. For a fee, the service provides valuable contact details, such as email addresses and phone numbers, enabling contractors to find and engage with new leads efficiently. Users can also create a comprehensive online profile to showcase their services, promoting their business locally and globally.

Taskrabbit – Connecting Taskers with Clients

TaskRabbit is a versatile home services platform that links contractors, known as “Taskers,” with locals seeking assistance for tasks like moving, mounting, cleaning, and painting. While it doesn’t generate leads directly, it is an effective promotional tool for contractors. Through its contractor leads app, users can communicate with potential clients, track job progress, and receive notifications for new requests.

Thumbtack – Targeted Leads and Enhanced Visibility

Thumbtack is a lead generation directory that connects contractors with potential customers by notifying them when a relevant lead registers on the site. Contractors can directly message leads or send personalised quotes through the platform. As you build a track record of successful leads, positive feedback enhances your visibility and attracts more clients. With Thumbtack’s detailed forms, you can ensure precise targeting of high-intent leads to boost your business.

Modernize – Generating Exclusive Leads for Home Improvement

Modernize is a comprehensive lead generation directory specialising in both exterior and interior home improvement services, including roofing, doors, windows, HVAC, flooring, plumbing, and home security.

The platform provides pre-screened, live transfer leads, connecting you directly with potential customers over the phone eliminating competition with other contractors.

Glenigan – Insightful Leads for Construction Professionals

Glenigan is a directory that provides construction project leads and industry data, making it a valuable resource for those in the construction and building sectors. The platform offers detailed data on upcoming projects, industry trends, and key decision-makers, helping contractors and suppliers identify opportunities and make strategic decisions.

New Civil Engineer – Leading Source for Cutting-Edge Industry Insights

New Civil Engineer is a leading online resource for the civil engineering industry, offering news, insights, and analysis on the latest developments in infrastructure and construction. The platform covers various topics, including project updates, industry trends, and technological innovations, catering to professionals and stakeholders in the field.

The Construction Index – Lead Generation Directory to Connect with Homeowners

The Construction Index is a comprehensive resource for the construction industry in the UK, providing up-to-date news, project information, and company profiles. It offers valuable insights into market trends, contract opportunities, and industry developments, serving as a crucial tool for professionals seeking to stay informed and connected. The platform features plenty of construction companies, facilitating networking and business growth within the sector.

Nextdoor – Local Connections and Business Promotion

Nextdoor UK is a neighbourhood-based social networking platform that connects residents within local communities. It allows users to share local news, recommendations, and updates and engage with neighbours on a variety of topics, from events to services. The platform also includes features for local businesses to promote their services and connect with potential customers in their area.

Group 2 – Agencies

Agencies are the best lead generation websites for contractors if you’re seeking ready-to-convert clients immediately. Many agencies offer exclusive and live transfer leads, ensuring you’re connected with clients prepared to take action.

Here are the types of contractor leads you can purchase from lead generation agencies:

WebFX – Innovative Digital Marketing Solutions for Contractors

WebFX is a full-service digital marketing agency specialising in SEO, PPC, social media, content marketing, and web design. Known for its data-driven approach and innovative strategies, WebFX helps businesses of all sizes improve their online presence and achieve measurable results.

PlanningPipe – Streamlined Construction Project Management

PlanningPipe is a UK-based platform offering a suite of tools for planning and managing construction projects. It provides project management features, including tracking, scheduling, and document management, to streamline the planning process. Despite rarer visits than on other platforms, this platform excels in smooth project execution and timely delivery.

CraftJack – Targeted Leads for Home Services

Craftjack is a lead generation platform tailored for home service professionals, connecting them with potential customers seeking remodelling, repairs, and maintenance services. The platform offers high-quality, exclusive leads and tools for tracking and managing these opportunities.

ConstructConnect – Construction Lead Generation Marketplace

ConstructConnect is a comprehensive platform for the construction industry that provides access to a vast database of project leads, bid opportunities, and market intelligence. It offers tools for tracking and managing construction projects facilitating connections between contractors, suppliers, and clients.

Hook Agency – Elevating Contractors’ Online Visibility

Hook Agency is a marketing firm that specialises in helping contractors, home service businesses, and other industries grow their online presence. They focus on SEO, web design, and content marketing strategies tailored to drive leads and increase visibility. Hook Agency delivers measurable outcomes that boost business growth and brand authority.

Group 3 – Free Platforms

Facebook, Google, and LinkedIn act like modern-day directories, but with a twist—they’re free to use (though some directories also offer free options, while others might require a subscription or listing fee).

How Else Do Contractors Get Leads?

Contractors have three core methods for obtaining leads:

• Using organic traffic channels
• Utilising paid advertising
• Buying leads from directories, agencies, affiliate networks, or marketplaces

Numerous sub-strategies and tactics lie within these approaches. For example, partnering with various lead generation companies for contractors can help you manage risks, explore new opportunities, or run A/B tests to see which clients are more inclined to convert.

What’s the Distinction Between Lead Generation and Marketing?

Marketing is the overarching strategy, with lead generation being just part of it. While contractor lead generation zeros in on identifying potential clients, marketing manages the entire customer journey, from generating leads to nurturing them and driving conversions.

How Contractors Can Elevate Their Lead Generation With Phonexa

Phonexa’s advanced lead management software streamlines the caller journey, ensuring every customer connects with the right sales or support representative, whether leads come from the web or phone. Contractors will gain valuable insights and manage all campaigns efficiently from one centralised dashboard.

Explore how Phonexa can transform contractor lead generation and marketing:

Phonexa’s all-in-one lead management software suite, available at $100 per month, includes:

Build your plan to become an affiliate sales superstar, or book a demo to see how Phonexa can elevate your strategy.

Frequently Asked Questions

As a UK-based HVAC contractor, you’re on the safe side: the heating and cooling market is growing at around 2.35% annually, translating into constantly increasing revenues for businesses who know how to get HVAC customers.

Speaking of driving HVAC leads, ever more small and mid-scale HVAC contractors choose to buy leads rather than generate them on their own. And why not? Buying leads can be a great solution if you lack exposure or don’t want to run marketing campaigns (and if you do, here’s my guide to HVAC marketing).

Meanwhile, the UK HVAC market is growing, and it might be the best time to get in:

Source: Statista

Ready to unscrew the revenue valve? Then, dig into the best HVAC lead platforms with me.

via GIPHY

Your 13 Best HVAC Lead Generation Companies

Group 1 – HVAC Lead Generation Companies

HVAC lead generators sell leads directly, so you can simply pay for the customers you need without doing anything marketing-wise. No nurturing is required either—you just have to make sure your sales reps are good enough to convert the leads you buy.

Pronto – Pay Per Lead or Revenue Share Home Improvement and Heat Pump Leads

Pronto is a UK home service lead generator that can handle your marketing campaigns from A to Z within a pay per sale or revenue share partnership. Among the HVAC-related focus areas are home improvements and heat pumps.

• Over 500,000 home improvement and 200,000 heat pump leads generated
• Average cost of a home improvement lead is £4; heat pump lead – 25

Pronto is arguably the most detailed HVAC lead generation platform out there, with clear terms and conditions on its website. You can pay for the leads you need or forge a strategic partnership with Pronto, sharing a part of your revenues from sales.

LiveWire Leads – Qualified Exclusive HVAC Calls in the UK

LiveWire Leads is a lead generation company that offers qualified phone calls for home services, including HVAC. Not only do they sell leads, but they also grow your online presence, helping establish your brand as a go-to company for the HVAC service leads you search for.

• Over 1,000 leads delivered monthly to over 380 clients
• An average ROI of 681%
• You only pay for qualified calls

Buy HVAC leads from LiveWife

Leads 2 Trade – UK’s Leading Double Qualified HVAC Leads Provider

Leads 2 Trade is a narrow-focused home improvement leads provider that supplies phone-qualified leads for HVAC contractors: boilers, insulation, air source heat pumps, eco boilers, air conditioning, and more.

With Leads 2 Trade, every HVAC lead is double-qualified, which means the company verifies the prospect’s requirements before sending them a shortlist of relevant businesses. All leads are qualified manually – not text messages or automated dialling that fakes the lead’s authenticity.

• Over 90,000 double-qualified leads supplied annually
• Over 200 websites for home improvement and HVAC lead generation
• 18 types of home improvement leads

The application process is simple and intuitive. You provide your basic details and specify what leads you’re interested in and how many leads you need per week.

Join Leads 2 Trade as an HVAC service provider

Digitool – Qualified HVAC Phone Calls across the United Kingdom

Digitool is a marketing platform that provides HVAC lead generation services alongside local SEO, video marketing, email automation, and promotion through online reviews. The monthly HVAC lead generation plan costs £180 + VAT.

To generate HVAC leads with Digitool, you only have to choose your location and working hours, and the platform will generate quality phone call and email leads using Google ad campaigns and landing pages. Likewise, you will get access to a real-time reporting dashboard with complete lead information, recordings of previous calls, and an ROI calculator.

• Guaranteed HVAC leads within your monthly subscription plan
• 20 exclusive postcode areas to avoid competition
• Comprehensive reporting dashboard

Digitool professionals can give you data-driven advice on how much you should spend on ads to drive the leads you want, and you’ll have a monthly marketing strategy call with the company’s experts.

Book a call to join Digitool as an HVAC service provider

Fatrank – UK HVAC Lead Generation and Growth Hacking Service

Fatrank is an online lead generation, SEO, and growth hacking platform that provides qualified HVAC leads in the United Kingdom. It might be worth contracting Fatrank if you want to avoid competition with paid directories or don’t want to invest in marketing and profound lead nurturing.

Request HVAC leads from Fatrank

Group 2 – HVAC Marketplaces and Directories

HVAC lead marketplaces and directories don’t sell leads directly, but you can list your business there so customers can contact you. The cooperation rules vary, but the bottom line is that HVAC marketplaces and directories are competition-based: the best business gets the lead.

Bark – Gigantic Service Marketplace with HVAC Leads

Bark is one of the biggest online service marketplaces, the Amazon of services that connects customers with professionals. The platform doesn’t focus on generating HVAC leads, but it’s a numbers game: the gigantic audience surely has potential HVAC customers among them.

As a business, all you have to do is register on Bark and let potential customers find you. Bark sends you leads that match your profile, charging a small fee for every introduction. The details include the customer’s phone number and email address.

• Local and nationwide HVAC leads
• Free lead review
• Leads are sent in real-time

Offering over 1,000 various services and generating around 10,000 leads daily, Bark might become your best platform for driving quality HVAC leads and expanding into related home services niches.

There you go – it’s that simple:

Join Bark as an HVAC service provider

Checkatrade – Online Home Services Marketplace to Generate HVAC Leads

Checkatrade is an online home improvement and repair platform that lists vetted tradespeople across the United Kingdom.

The platform works similarly to Bark: to start, you fill out the registration form, specifying the type and number of leads you’d like to get and your targeting locations. Once your campaigns are running, you can manage them in their app.

TrustATrader – UK’s Leading Trade Directory with HVAC Leads

TrustATrader is an online trade directory, effectively an online marketplace, that connects top local businesses and customers in the United States. You can’t buy leads directly, but you generate leads by featuring your business on their website.

• Over 500,000 relevant searches monthly
• Exclusive pool of quality HVAC businesses to reduce competition

Join TrustATrader as an HVAC service provider

Rated People – Online Marketplace Where You Can Generate HVAC Leads

Rated People is a UK-based home services marketplace that allows you to register your business and connect with local customers. Like most other online marketplaces, Rated People doesn’t sell leads directly but provides a platform for exposure.

On top of lead generation opportunities, businesses also receive lead tracking software to manage their on-site campaigns. Likewise, there’s a dedicated mobile app where you can chat with incoming HVAC leads or accept phone calls.

Sign up for Rated People as an HVAC service provider

MyJobQuote – Connecting UK Tradespeople and Homeowners, Including HVAC Leads

MyJobQuote is an excellent lead acquisition platform if you are ready to compete with other HVAC providers. Uniting over a million homeowners and 50,0000 tradespeople, MyJobQuote helps expose your brand to the target audience and tap into adjacent niches like, for example, electricity or general maintenance.

Sign up for MyJobQuote as an HVAC service provider

HaMuch – UK Tradespeople Marketplace Where You Can Acquire HVAC Leads

HaMuch is an online marketplace that helps home improvement seekers find their best local provider, offering an exposure platform to HVAC companies. The membership costs only £20, and you are not limited to the types of leads you can drive using the platform.

Among other things, HaMuch provides average hourly and daily rates for tradespeople in the United Kingdom, which you can use to estimate the optimal price for your services.

Sign Up for HaMuch as an HVAC service provider

Group 3 – HVAC Lead Management Platforms

HVAC lead management platforms are customer management solutions that ensure proper lead management, including tracking, distribution, and analytics. Altogether, this allows you to maximise profits from the leads you buy or generate.

Read also: Why Not Using Call Tracking Software Poses a Threat Your Business

Phonexa – All-in-One Suite to Unlock Top-Niche HVAC Affiliates

Phonexa is a complete performance marketing software suite that automates and improves lead acquisition to the point that advertisers know what leads they will buy even before they put in their bid for a specific lead or call.

The revolutionary Ping Post Calls 2.0 grants affiliates and advertisers equal access to the pricing model, bidding structure, call duration to sell, and dynamic buyer phone numbers. As a result, affiliates maximise their revenues while advertisers are confident in the quality of incoming traffic.

In addition to buying and selling HVAC leads, Phonexa’s eight-in-one performance marketing software suite allows marketers to track, route, and analyse their leads in real time and strategically. Without exaggeration, Phonexa covers it all, from traditional to affiliate marketing.

Here’s how it looks on the inside:

Take a product tour to learn more about Phonexa.

ServiceMogul Digital – HVAC Lead Generation Accelerator

ServiceMogul Digital is a London-based marketing agency that helps generate HVAC through paid ads, SEO, reviews, and on-site marketing. Aside from HVAC, the company works with electricians, renovators, cleaners, solar providers, and other professionals.

However, note that they don’t sell HVAC leads directly – only help you with marketing so you can acquire clients on your own. The monthly price starts at £1,100 (+ ad spend) for sustainable lead generation from Google ads, SEO, and other traffic channels.

Get started with ServiceMogul Digital

How To Choose the Right HVAC Lead Supplier

Step 1 – Narrow It Down to Your Ideal Buyer

To start HVAC lead generation, you need a clear buyer profile—the ideal customer you want to buy. You might need residential maintenance leads from London, emergency repair leads from Manchester, or commercial HVAC leads from Birmingham—all these leads will have different prices and require different conversion strategies.

It’s crucial to focus on customers who are most likely to convert – the rest you can drive from organic traffic channels – unless they are extremely expensive. For example, live transfer HVAC leads – customers connected to advertisers in real-time – might be too costly if you don’t convert them well, so you might want to diversify into shared leads.

Here are the parameters to consider when targeting HVAC leads in the United Kingdom:

Demographics

Location

Behaviour

Here’s an example of your ideal HVAC lead from London:

Demographics

Location

Behaviour

Now, considering the insights above, you have to make a call.

What leads do you think you need that fit this buyer’s profile?

It’s up to interpretation, but among the contestants should likely be:

• Exclusive HVAC leads: with high-income clients, you’d like to avoid competition
• Service history leads: your ideal buyer maintains the equipment over buying a new one

Like any other leads, HVAC leads vary by exclusivity (shared vs. exclusive leads), freshness (fresh vs. aged leads), and delivery method (live transfer vs. form vs. email vs. phone call leads). This means you can buy leads of the desired quality.

Step 2 – Identify Your Ideal HVAC Lead Source

Now that you know your ideal buyer, you can search for the best lead supplier.

You may want to pay per acquired lead or a monthly subscription fee for a batch of leads. For example, Digitool generates HVAC leads for £180 per month + VAT, which may be useful for HVAC companies looking for a steady, predictable flow of leads.

Here are the main types of HVAC lead sources you might want to try:

HVAC Lead Generators

Lead generators acquire leads through organic and paid advertising and sell them directly to businesses. In practise, this may involve a landing page where leads leave their contacts and an automated system that transfers this information to the advertiser.

Ideal for: Businesses looking for high-intent leads and willing to pay a premium price

HVAC Lead Agencies

A typical HVAC lead generation agency provides services beyond lead generation, helping businesses on many fronts, including digital marketing and lead generation. Some agencies may not even generate HVAC leads but partner with lead generators to guarantee a constant lead supply to their clients.

Ideal for: Businesses looking for comprehensive marketing coverage

HVAC Affiliate Networks

Enrolling in an affiliate network might be the best way to get HVAC leads for companies that need volume. Depending on your acquisition strategy, you can choose between paying a flat fee per lead and a commission on the sale.

Likewise, some affiliate networks provide link tracking software, creative materials, and advertising ideas to ensure correct attribution and increase promotion efficiency.

Ideal for: Businesses willing to combine acquisition strategies, scale, or tap into untapped markets

HVAC Marketplaces

Marketplaces are open platforms that allow customers to compare the services of many HVAC providers and connect to the best-fitting one. In turn, advertisers compete with other brands and, if they succeed, pay a flat fee per lead or (rarely) a commission on the sale.

Ideal for: Businesses looking for a large number of medium-intent HVAC leads and ready to beat the competition

HVAC Lead Aggregators

Lead aggregators collect lead data from various sources and sell it to HVAC companies. While lead aggregators can provide a large volume of leads of any type, these are usually medium-quality, shared leads that might require additional nurturing.

Ideal for: Businesses acquiring medium-quality leads and nurturing them to conversion

Step 3 – Make Sure You Pay for What You Get

As an advertiser, you must make sure the leads you buy meet your criteria.

One surefire way to guarantee traffic relevance is by joining an affiliate network that operates as a ping tree system, a multi-tier marketplace that automatically qualifies incoming HVAC leads to only allow contacts that a specific advertiser needs. The ping tree system is extensively used by affiliate networks, but bigger advertisers can also run their markets using it.

Here’s how ping tree works:

The beauty of the ping tree technology is that it can support any lead distribution strategy: by price, priority, agent availability, and more, connecting incoming traffic so affiliates, advertisers, and customers are all better off after the deal is concluded.

But there’s more to it than a ping tree. 

Cutting-edge trading technologies like Ping Post and Ping Post Calls 2.0 allow advertisers to get crucial information about their web leads or phone calls before bidding. This way, businesses can make data-driven offers rather than relying on guesswork.

Read also: How To Transform Phone Calls into High-Value Leads with Phonexa

Step 4 – Analyse Your Incoming HVAC Traffic

Once your first HVAC lead acquisition channel is up and running, you should start collecting valuable customer insights to continuously update your lead generation and sales strategies. For this, you need robust affiliate and lead management software, preferably as a single comprehensive solution, so you don’t need to juggle between systems and reports.

Phonexa is an all-encompassing performance marketing software suite that unifies every solution you need when generating, converting, buying, or selling web and call leads. Long story short, Phonexa covers your marketing from top to bottom.

Here are Phonexa’s analytics tools that can help you acquire HVAC leads:

Step 5 – Expand into Related Niches

If your lead acquisition channels work fine, expansion is the next step. You can ramp up the volume or tap into related niches like home improvement, remodelling, real estate, smart home technologies, energy efficiency, and more.

And you can do it safely with predictive modelling analytics from Phonexa. 

By processing real-time and historical data, modelling software can predict which strategies and marketing actions are more likely to succeed. The best thing is that you can input all sorts of data and see how it affects the outcome. Next thing, you safely implement the winners.

Get The Most Out of the Leads You Buy with Phonexa

Whether you buy or sell HVAC leads—or any other leads for that matter—Phonexa’s Ping Post Calls 2.0 ensure you get the best bang for your buck, knowing what leads you buy and their fair price. And this is only the tip of the iceberg.

By synergising Ping Post Calls 2.0 with Phonexa’s eight-in-one lead management software suite, you can take it to the granular level. Recording and analysing every interaction at every touchpoint makes it much simpler to develop a superior lead acquisition strategy.

Here are the eight proprietary solutions you get at a single price starting at £250 a month (online price calculator):

Get your all-in-one performance marketing software suite now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

With an impressive 23.53% CAGR and 15.1 GW cumulative solar capacity, the UK’s solar market is a fertile ground for solar lead generation of all types and scales. And you can get your piece of the pie too, whether you manufacture, install, or maintain solar panels.

Chances are the only thing separating you from exponential growth is the right lead generation strategy. If you have one, congratulations: you’re already in the winning spot. And if you lack one…then read this solar lead generation guide to bridge the gap.

In the following chapters, I’ll dig deep into the three fundamental solar lead generation strategies:

• Solar lead generation using earned media
• Solar lead generation using paid advertising
• Buying solar leads from third-party providers

via GIPHY

The Three Solar Lead Generation Pathways

For those willing to get the gist of it without digging deep into the matter, I’ve created an overarching table to put all three lead gen methods into perspective.

Here you go:

All these solar lead generation strategies are viable under specific circumstances, but it’s usually better if you combine all of them instead of relying on a single traffic channel.

For example, if you’ve generated a decent number of organic solar installation leads but can’t drive enough maintenance leads, you can leverage paid ads or buy these leads from lead generators. The advantage of buying solar leads is that you can narrow it down to specific demographics and psychographics, maximising your conversion potential.

Chapter 1 – How To Generate Solar Leads Using Earned Media

Solar lead generation using earned media is the only way to get solar leads for free and guarantee yourself a steady flow of customers in the long run. However, attracting a significant organic audience requires compelling content, sharp marketing acumen, and timing.

Here are the 5 pillars of organic solar lead generation:

• Email marketing
• Social media marketing
• Content marketing
• Referral marketing
• Offline marketing

Before I elaborate on these aspects, let me introduce the common challenges most solar companies face on their way to sustainable organic lead generation:

And now let’s get back to our 5 pillars of organic solar lead generation.

Organic Solar Lead Generation Pillar #1 – Email Marketing

Not only is email marketing on the rise – 50.8% of email marketing professionals doubled their ROI recently – but it seems a natural fit for solar products. From general educational content to personalised emails, you can cover every target lead group with various email formats and even impress recipients with AMP emails that enable instant purchases.

Here are some specific emails you can send to different solar leads:

• Welcome emails to users who have just signed up for your website
• Follow-up emails to users who have installed an app or downloaded a guide
• Engagement emails to users who have browsed your pricing page
• Reengagement emails to users who have abandoned the cart

When it comes to email marketing, the best idea is to personalise your emails as much as possible so every recipient gets a unique resonating message factoring in who they are, what they want, and their previous experiences with your company and possibly other companies.

Here are the solar lead generation email examples for different stages of the sales funnel:

Email marketing perfectly synergises with SMM, amplifying your efforts across channels. For example, you can include successful social media posts in emails, offer incentives to sign up for your newsletter, or reinforce your emails with user-generated content from social media.

Organic Solar Lead Generation Pillar #2 – Social Media Marketing

With 73% of the population in the United Kingdom using social media daily, many solar brands are doubling down on SMM to win their customer share. Even though solar products may not suit every social media platform, chances are you’ll successfully promote on these seven:

• LinkedIn
• Facebook
• Instagram
• Pinterest
• YouTube
• X
• TikTok

Here’s more about how to generate solar leads on the mentioned social media platforms:

Solar Lead Generation on LinkedIn

The 9th most popular social media platform in the United Kingdom, LinkedIn is an unambiguous leader in B2B solar lead generation and a knowledgeable user base.

You don’t necessarily have to take away all the fun from your content, but it might be a good idea to double down on case studies, guides, and research papers. You might not grab leads as easily as on Instagram, but those you get will be more likely to buy from you.

LinkedIn solar lead generation example:

Solar Lead Generation on Facebook

Home to over 3 billion monthly users, Facebook allows you to tap into the most diverse demographics, which is especially valuable for global companies. You can use almost any type of lead gen materials on Facebook, including posting in groups, capitalising on user-generated content, and collaborating with other solar brands and companies from related industries.

Facebook solar lead generation example:

Solar Lead Generation on Instagram

Instagram may not be as good as YouTube when it comes to attention span, but you can drive lots of leads if you manage to squeeze your main ideas into relatively short video presentations. Your best weapons are high-quality photos and field footage.

Instagram solar lead generation example:

 

 

 

 

 

 

Посмотреть эту публикацию в Instagram

 

 

 

 

 

 

 

 

 

 

 

 

Публикация от World tech | Engineering (@world_tech_75)

Solar Lead Generation on Pinterest

The world’s best digital scrapbook may be the platform where you want to prioritise the female audience. This is easy to leverage, though: with their environmental impact and saving potential, solar panels are appealing to women’s hearts.

Pinterest solar lead generation example:

Solar Lead Generation on YouTube

Everyone watches YouTube, so finding and nurturing your leads should be a problem. Shoot educational content, guides, interviews, and anything that can educate, nurture, and eventually convert your solar leads.

YouTube solar lead generation example:

Solar Lead Generation on X

X is all about news and trends, so the content should resonate with the burning issues of the day or reflect the latest changes in the market. X is superb for personal engagement with solar leads – here, you can build your reputation and boost customer relationships like nowhere else.

X solar lead generation example:

Solar Lead Generation on TikTok

Solar might not be a fun industry per se, but you can benefit galore from TikTok users if you show your flavour to audiences spanning their 20s and 30s.

TikTok solar lead generation example:

@future_explored Where would you put one of these? #futuretech #ecofriendly #sustainability #solar #tech #technology #ecotok ♬ original sound – Future Explored

Organic Solar Lead Generation Pillar #3 – Content Marketing

While it’s obvious that high-quality content is a must, you may wonder how to match it with their expectations.

To create high-quality content, you need three things:

• Unique selling proposition
• Segmentation
• Search engine optimisation

Unique Selling Proposition (USP)

Every major content piece should contain an irresistible selling proposition that explains why your solar products or services are one step above the competition. Whether your panels are cheaper or more durable, you should articulate it in your USP and content.

USP examples for solar lead generation:

To craft a USP, you should know your target buyers and what you can offer them. In other words, you must segment your solar leads by demographics, psychographics, previous interactions, and anything else you find appropriate. The rule of thumb is that the more granular the segmentation, the easier it is to hit the bull’s eye with specific buyer personas.

Segmentation

Segmentation is key to targeting both organic and paid leads. However, to segment your leads, you need to generate them first, and this is where things get tricky.

How do you generate leads if you don’t know who you want to generate?

Your saviour is marketing automation software, which can minimise the number of solar leads you need to create profitable marketing patterns. A well-thought-out lead management system like Phonexa will uncover your solar leads on the fly, giving you an overarching view of your sales funnel.

More specifically, here’s what Phonexa offers when it comes to solar lead tracking:

• LMS Sync – comprehensive lead management software suite for lead tracking, distribution, analytics, and real-time reporting
• Call Logic – call management software for processing solar call leads
• HitMetrix – customer behaviour analytics, including heatmaps and session recordings
• Lynx – click tracking software to attribute and measure clicks and conversions

United into a single system, these solutions can help you quickly develop solar buyer personas and minimise the trial-and-error phase before you are ready to cater for different groups of leads with a wide range of marketing strategies.

Search Engine Optimisation (SEO)

While segmentation addresses solar leads, there’s also a way to address search engines so your content ranks higher: search engine optimisation. Content-wise, SEO boils down to selecting the right keywords alongside optimising various on-page attributes (URL structure, meta descriptions, title tags, etc.) and off-page attributes like backlinks and social signals.

Selecting the right keywords means choosing the keywords you can realistically rank for. Extremely competitive keywords won’t work for brands with a small online presence.

Here’s an example of a highly competitive keyword:

Hitting the top-3 or even top-5 for this keyword is nearly impossible unless you have a stellar online presence. On the other hand, there are plenty of less competitive keywords to capitalise on.

Here’s an example of a potentially profitable keyword for small solar companies:

If “used solar panels” fits your niche – if you sell solar panels or provide maintenance services – then this low-competition keyword can bring you tons of leads. There are more keywords of this kind – just use Ahrefs or similar tools to reveal your golden opportunities.

Organic Solar Lead Generation Pillar #4 – Referral Marketing

Referral marketing is one of the best ways to get free solar leads because you appeal to your existing customers who have already developed some loyalty towards your brand. Referral marketing is equally good for B2B and B2C, giving you the best of both worlds.

There are two ways to generate leads for solar with referral marketing:

• Run a referral programme. Satisfied customers are eager to share the news with their family and friends, but even more so if you incentivise them with bonuses, discounts, and perks. I recommend tiered rewards and two-way incentives (rewards for both the referee and the referral) to make your referral programme shine.
• Ask for referrals. You can ask your l customers for recommendations even without incentivising them. This will be harder, though, as most customers need a little nudge to act. But then again, it’s all about asking for a favour at the right time with the right words.

Here’s an example of how to get solar leads with a referral programme:

Organic Solar Lead Generation Pillar #5 – Offline Marketing

Last but not least, you can generate high-intent solar leads via offline events like workshops, trade shows, exhibitions, and more. You won’t reach as many solar leads as with online marketing, but the quality of these leads will be much higher.

Organising events will show people that you’re a real company that embraces personal connection. Moreover, such events are a great source for shooting unique content for months ahead, killing two birds with one stone.

Chapter 2 – How to Generate Solar Leads Using Paid Advertising

Now that you’ve finished Chapter 1, you are almost ready to generate solar leads using pad advertising, as you have the lion’s share of the knowledge you need.

via GIPHY

Here’s the deal: many aspects of organic lead generation apply to lead generation with paid ads – creating a USP, segmenting your audience, customising your ads, etc. – except that you must also know about paid ads and platforms.

Speaking of which, I kindly direct you to the mortgage paid ads lead gen guide, where I’ve dissected paid advertising. Don’t you worry that it’s about mortgage leads – all the principles hold water for solar leads as well.

Chapter 3 – How to Buy Solar Leads

I feel like there might be too much content on your plate for now, so I would suggest you pause before digging further into the complete guide to buying solar leads. I strongly recommend this guide for anyone seeking in-depth knowledge about purchasing solar leads.

As of now, it’s time to wrap things up by reminding you of the necessity to automate processes in the ever-growing solar lead acquisition market. Today’s lead management software leaves you no alternative simply because it does things faster and more accurately than humans.

Generate More Solar Leads with Phonexa’s Lead Management Automation Suite

At the risk of sounding pompous, I tell you this: Phonexa’s lead management software is a ticket to your lead acquisition Promised Land. The unique eight-in-one software package will cover your marketing needs from top to bottom without juggling different tools and systems, starting at only $100 monthly.

Get it all at one price now, or schedule a free consultation to learn more.

Frequently Asked Questions

To establish yourself in the realm of financial consultancy and cultivate a reputable standing, it’s imperative to directly engage with the opportunities within this sector. Regrettably, alongside these opportunities, the journey may encompass certain pitfalls, often intertwined with the process of procuring leads for financial advisors.

Frequently, this approach is utilised to swiftly acquire high-quality financial leads. At first glance, it may appear as a shortcut to forging connections. However, beneath the allure of immediate connections lie costly errors that have the potential to not only impact your budget but also jeopardise your reputation and long-term prosperity as a financial advisor.

It’s crucial to recognise that the high-stakes venture of purchasing leads entails certain pitfalls that must be navigated to flourish in the fiercely competitive financial landscape.

Purchasing Leads for Financial Advisors: Key Attributes

Expanding your business and augmenting your client base through the procurement of financial leads is akin to embarking on a rollercoaster journey. There are ups and downs — some exhilarating, some nerve-wracking. Let’s delve deeper into the benefits of purchasing leads for financial advisors.

Advantages of Purchasing Financial Advisor Leads

1. 1. Time-efficient: By acquiring financial leads, you can conserve a significant amount of time that would otherwise be expended on prospecting and lead generation.
   2. Access to prospective clients: You gain access to numerous potential clients who may express interest in financial management and consultancy, obviating the need to seek them out from scratch.
   3. Targeted marketing: Certain services providing financial advisor leads furnish tailored leads based on specific criteria, enabling advisors to concentrate on their preferred client profiles.

7 Costly Errors of Financial Advisors Make When Purchasing Leads

Financial advisors often delve into lead acquisition, sometimes for unfounded reasons. Yet, it’s imperative to exercise caution throughout this process.

Procuring financial advisor leads can not only incur substantial expenses but also potentially damage the reputation and standing of your brand within the industry. However, by acknowledging the drawbacks of purchasing leads and exploring an alternative, as discussed below, you can safeguard sustainable development.

The prevalent risks associated with buying leads for financial advisors include:

Marketing Tips for Acquiring Financial Advisor Leads

Here are some expert suggestions for you if you opt to procure leads for financial advisors:

1. 1. Explore various providers: Before purchasing sales leads for financial advisors, thoroughly research and evaluate the lead generation service provider. Seek out reviews and success stories, and if feasible, request sample leads.
   2. Start modestly: Begin with a small number of financial leads to gauge their quality and conversion rates before committing significant resources.
   3. Cultivate leads: It’s crucial to dedicate time and effort to nurturing relationships with acquired leads through personalised communication and value addition, aiming to convert them into clients.

Ultimately, acquiring financial advisor leads can serve as a shortcut to securing potential clients, but finding leads of the right quality is typically challenging and comes with risks. Advisors must consider the costs against potential returns.

Now, if procuring leads isn’t the optimal approach to acquiring new clients, what alternatives do financial advisors have?

As a financial advisor offering insurance, retirement, budget management, and other services, concentrate on establishing trusted relationships. Leads are earned, requiring time and effort, but are indispensable in the long run.

Generating Financial Advisor Leads

Generating leads for financial advisors without resorting to purchasing them entails several effective strategies. Remember, if you aim to obtain qualified leads for financial advisors, you don’t need to employ all these strategies simultaneously.

You can start with those that add value and adapt as you gain momentum in the field. So, consider these top 10 tactics for generating financial advisor leads:

Source: 10 Innovative Ways To Master Lead Generation for Financial Advisors

Let’s delve into detail on several of the most effective approaches:

1. Automated lead generation software: Many successful financial advisors utilise software to assess financial leads, develop personalised content, and utilise integrated financial tools.
2. Content marketing: Through content marketing, you can captivate potential leads with valuable content such as webinars, podcasts, blogs, and eBooks covering topics like financial health, wealth management, and retirement planning.
3. Social media marketing: Make use of platforms like LinkedIn, Facebook, Instagram, and TikTok to disseminate informative content and connect with potential clients.
4. Search engine optimisation (SEO): It’s essential to optimise your online presence to attract individuals seeking financial advice by utilising the most pertinent keywords and phrases.
5. Educational webinars and virtual events: Host online sessions addressing investment planning, retirement advice, financial literacy, and virtual workshops to draw potential clients.
6. Email marketing: Disseminating relevant content, updates, and personalised messages through targeted email campaigns is also advantageous for engaging subscribers.
7. Partnerships: Collaborating with related businesses or professionals can broaden your services and extend your reach to a wider audience.By employing these and other methods on the list, you can attract high-quality financial advisor leads genuinely interested in your expertise and services. This will help foster long-term relationships built on trust and value.

By employing these and other methods from the list, you can draw in high-quality financial advisor leads genuinely interested in your expertise and services. This will aid in nurturing long-term relationships founded on trust and value.

Automated lead generation software can certainly streamline the process of acquiring financial advisor leads while saving valuable time. Phonexa’s LMS Sync, a versatile lead management system, offers comprehensive functionalities.

The solution assists in monitoring potential customers, re-engaging inactive users, and optimising your acquisition strategies effortlessly.

Improve Your Financial Lead Generation Using Cutting-edge Tools

To effectively expand your customer base as a financial advisor, it’s essential to carefully procure and verify leads or, preferably, utilise cutting-edge tools for generating organic leads.

The suggested tactics such as SEO, social media ad campaigns, and content marketing are advantageous not only for financial advisors but also for affiliate marketing professionals and other digital marketing experts.

Unleash your business potential and enhance your marketing efforts by harnessing these popular methods, further amplified with the use of Phonexa’s innovative products.

Looking to elevate your advertising and performance marketing efforts? Explore Phonexa’s progressive software suite. Arrange an online consultation to discover how Phonexa can propel you to greater heights.

Frequently Asked Questions