Track, Distribute & Monetise Leads across the United Kingdom and Beyond

Lead Management System to Break Data Silos, Generate Sales, and Scale UK-Based Businesses

Phonexa’s lead management system (LMS Sync) scales pay per lead campaigns, reduces drop rates, enables free data flows, and closes other gaps so you can maximise ROI on the leads you generate or distribute across the United Kingdom and beyond.

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Visualizing the lead analytics dashboard
Visualizing the lead analytics dashboard
LMS Sync logo, representing the core module for lead tracking, distribution, and analytics within Phonexa

Track and distribute leads to the best-matching buyers or your own sales reps.

Manage Leads, Publishers & Buyers in One Place

For Affiliate Networks: Analyse Publishers icon arrow down

Visualizing the process of analyzing publishers across a range of parameters

Compare the performance of publishers side by side across timeframes, marketing channels, campaigns, and locations using KPIs like leads posted, sold, rejected, redirects, and payouts.

For Affiliate Networks: Analyse Buyers icon arrow down

Visualizing a buyer profile

Track lead acceptance rates and compare results across buyers and lead sources. Spot emerging patterns to understand how you can improve your lead generation and distribution.

For Buyers: Analyse Leads icon arrow down

Schematic representation of lead analysis

Get insights into lead attributes such as ID, date, status, revenue, publisher payouts, redirect status, and more. Create custom publisher reports to improve your lead acquisition campaigns.

For Affiliate Networks & Buyers: Prevent Duplicates icon arrow down

Visualizing the duplicate identification process

Set up deduplication rules to effectively manage incoming tracking and safeguard buyers from paying for duplicate leads. Set a comfortable time window to verify and return duplicates to publishers.

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Automated Lead Management System for Lead Tracking, Distribution, and Analytics

Phonexa’s lead management system offers a highly customizable lead monetisation environment while protecting your sales funnel from low-quality, irrelevant, and fraudulent submissions.

Lead Tracking

Understand where all your sales leads are coming from, down to the marketing channel, advertisement, and specific conversions. Focus your efforts on the right publishers and buyers.

Visualizing a lead tracking dashboard

Lead Distribution

Create a custom lead distribution strategy at a product, ping tree, and campaign level to sell all leads within your network at the best price to the best-fitting buyers. Use Phonexa’s 9 ping tree flows to ensure every partner gets the most out of their lead generation or acquisition campaigns.

Representing the visualization of lead distribution

Lead Analytics

Analyse leads in real time and against historical performance to identify the optimal customer journey for every lead and continuously grow ROI for your lead generation and acquisition campaigns. Unlock new revenue streams and reduce risks.

Visualizing the different ICPs as a result of lead analytics

Real-Time Reporting

Pull up fast-loading reports on your leads that are clear, concise, and accessible so you can access and understand all your campaign data in an instant.

Visualzing a real-time reporting dashboard

Direct Post & Ping Post

Distribute leads to the best-matching buyers directly or with competitive bidding while ensuring all leads are sold until the sales criteria are exhausted. Use weighted bidding with bid multipliers to set custom identification criteria for winning campaigns that go beyond price.

Visualizing a dashboard that controls different lead delivery methods

Pre-Purchase Lead Screening

Use iClear to screen form submissions in real-time against dozens of parameters. Opt for synchronous checks to prioritise data quality, asynchronous checks to run verification in the background without halting acquisition, or hybrid rules tailored to specific campaigns.

Visualizing the lead screening process that may take place before the lead is accepted, distributed, or paid for

Predictive Modeling

Puts data to work by using predictive models to show probable outcomes of adjusted strategies for your marketing campaigns. Run dozens and hundreds of simulations with different sets of variables until you’ve found the best-performing strategy.

Visualizing the process of simulating marketing outcomes

Paid Campaign Monitoring

Control the effectiveness of paid ads using cost and income statistics across different traffic sources. Double down on the best advertising campaigns with publishers and eliminate ones that don’t result in high-quality inbound traffic.

Representing a dashboard that pulls data from paid campaigns

How Phonexa’s Lead Management System Works

A shield representing security and safety you get by pre-qualifying leads

Lead Pre-Qualification. Collect leads from multiple sources and pre-qualify them across dozens of parameters using iClear. From the email address to location to industry-specific details like credit score or bankruptcy records, learn who your leads are to auto-reject low-quality, irrelevant, and fraudulent submissions.

Representing different pathways a user can take depending on the distribution strategy

Real-Time Distribution. Distribute pre-qualified leads to best-matching buyers within your custom Ping Tree architecture. Factor in price, weight, and dozens of other data points to maximise ROI on your lead flows.

Visualizing the dichotomy between direct and ping post lead distribution

Direct Post & Ping Post Lead Delivery. Use a direct post to deliver leads to predetermined buyers, or a ping post to deliver leads to the real-time auction winner. Set up custom lead distribution rules at the product, campaign, and ping tree level.

Visualizing a reporting table as a representation of the in-depth data you can get by tracking inbound leads

Detailed Reporting & Analytics. Vet buyers and sellers in your network with detailed, source-level reporting and analytics. Track lead quality and performance by channel to focus on campaigns that drive the highest ROI.

LMS Sync Tech Stack

Lead Tracking Lead Tracking
Ping Tree Ping Tree
Lead Distribution Lead Distribution
Ping Post Ping Post Software
Lead Analytics Lead Analytics
Fraud Prevention Fraud Prevention

Automate Your Lead Distribution

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How to Scale Your Business with LMS Sync in 3 Steps

Step 1: Lead Pre-Qualification

 

Filtering out low-quality, irrelevant, and fraudulent leads is a must to keep your marketing pipeline healthy. With LMS Sync and the built-in iClear module, you can screen all form submissions against internal and external databases to verify the lead’s location, email address, and industry-specific details such as their credit score.

 

The idea behind real-time lead pre-qualification is that you accept high-quality leads and reject low-quality and potentially fraudulent submissions. However, if you want to proceed with lead distribution no matter what, you can run lead screening in the background.

 

Step 2: Data-Driven Lead Distribution

 

Once leads are verified, you can distribute them safely to a matching buyer within your Ping Tree architecture, either directly to a predefined buyer (Direct Post) or by running an auction (Ping Post), where multiple buyers place bids on the offered lead.

 

Step 3: Using Collected Data for Continuous Improvement

 

When the dust is settled – leads are distributed, and profits are made – you can analyse the collected data to zero in on your most profitable campaigns, leads, traffic sources, and partners. No less importantly, you can coordinate lead and call campaigns and send follow-ups to leads that didn’t convert on the first try with E-Delivery.

 

Frequently Asked Questions

What is a lead management system?

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A lead management system allows you to know who your customers are, where they come from, how and why they engage across marketing channels and touchpoints, and how to distribute these leads in the best way to buyers or internal sales reps, all so you can grow ROI.

What problems does LMS Sync solve?

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Phonexa’s LMS Sync allows you to track, distribute, and analyse leads in one place, as well as to take advantage of real-time reports and lightning-fast lead delivery. With LMS Sync, you can understand and improve your lead flows and discover new revenue opportunities.

Does LMS Sync distribute leads?

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Lead distribution and routing are the primary features of LMS Sync. The idea is to track consumers from the very start of their journey and set up a distribution logic that allows you to sell your leads at the best possible price to a relevant buyer.

Do you offer custom features?

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Absolutely. Phonexa’s LMS Sync can be customised to track specific data, such as clicks on your paid search or email links. Likewise, our lead management software can be customised for different industries, such as insurance, finance, solar, and home services.

Can I use LMS Sync for pay per lead campaigns?

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Absolutely. Pay-per-lead campaigns are one of the main use cases for LMS Sync, allowing you to pinpoint your most profitable ads, timings, and platforms. With LMS Sync, you can generate purchase-ready leads and distribute them using the ping post or ping tree technology.

Can I buy leads and sell leads from/to Phonexa?

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No, Phonexa doesn’t sell or buy leads directly. We provide software for anyone who wants to buy or sell leads – performance marketers, affiliate networks, brands buying calls and leads, etc. – and optimise lead flows.

Can I get help after LMS Sync is integrated into my tech stack?

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Absolutely. All our clients get unlimited support around setting up and using Phonexa’s core products, LMS Sync and Call Logic, and any included features and components.

What do I get from booking a free demo?

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After you book a free demo, we get in touch to present our platform and explore how it can help achieve your specific business objectives. Then we can work together to configure our LMS to your needs.

Turn lead tracking insights into data-driven lead distribution into sales

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