Boost Lead Qualification & Conversion Rates: Phonexa Product Updates

Liana Tonoyan
Chief Information Officer
2 minutes read
Liana Tonoyan
Chief Information Officer
2 minutes read

We’re back at it again – here are some of the latest features we’ve released across the Phonexa suite in recent weeks.

Boost Lead Qualification & Conversion Rates, Reduce Fraud

iClear offers comprehensive data validation and cleansing, ensuring your data is accurate, consistent, and reliable. iClear boosts data quality, improves campaign effectiveness, and reduces operational costs.

As part of our ongoing enhancements for iClear, we’re excited to introduce Caller Identity, which is designed to improve lead qualification, minimise fraudulent leads, and increase conversion rates.

Caller Identity allows you to perform real-time validation of an individual’s first name, last name, address, and other identity-related details by a provided phone number using a third-party database.

Historically, within Call Logic, Phonexa could only identify the zip code and state where a lead’s phone number was registered when no additional data was provided. This new service is particularly beneficial for clients whose publishers do not provide any data about the lead with the call.

For clients whose publishers do provide data, the service can verify the accuracy of the lead information. Additionally, the metadata returned from the service can be utilised for remarketing purposes and may help identify other potential interests of the lead. Ultimately, this service can significantly reduce the time spent verifying caller information if the information is passed to the PBX for the operator to view on the dashboard when talking to the lead.

Ensure you use iClear to make informed decisions with validated, cleaner data, enhance customer experiences, and drive superior business results.

LEARN MORE: iClear’s Caller Identity


Improved Lead Return Reporting

Phonexa customers can now choose whether to record lead returns as of the current date or when the lead was sold, providing greater flexibility and clarity in sales reporting.

Lead returns in Phonexa were historically recorded when the return was created. While this approach worked well for verticals within financial services, it wasn’t industry-agnostic.

For example, in the motor vehicle accident (MVA) industry, buyers usually have 15 days after selling leads to submit returns for the previous period. Recording these returns on the 15th of the month can significantly impact that month’s sales figures.

Enjoy the update accordingly and as needed.





Enable Call Recording Across All Products At The Same Time

Phonexa’s Call Recording activation process is now better than ever.

We’ve introduced flexible new settings and enhanced UI that allow clients to quickly review relevant information, such as fees and instructions, and make all necessary configurations within a single window. This improved solution in System Subscriptions simplifies the process while highlighting important information about the feature activation.

Enterprise clients who use multiple Phonexa products will especially love this new update, which allows for Call Recording across the entire suite at once rather than separately for each product.

LEARN MORE: How To Set Up the Call Recording

Integration Builder Support for Call Logic

Phonexa’s popular and in-demand Integration Builder now supports integrations across Call Logic integrations. The powerful tool allows users to create fully customisable integrations.

The best part? Only minor development experience is needed because updating these integrations is quick and easy.

Whether you need to make changes to buyer APIs or adjustments to passing certain parameters via API, making any necessary updates within the integrations is simpler than ever.

Spend less time building integrations and more time using the tool to improve your business and boost conversions.

LEARN MORE: Integration Builder

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing

Got Questions?

Get in touch! We are available 24/7.

Liana Tonoyan avatar
Liana Tonoyan
Chief Information Officer
Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.
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