Call Tracking & Distribution Software for UK Businesses

Phonexa
Call Logic

Uncover the caller journey from top to bottom with Call Logic.

Call Tracking Software Tech Stack & Features

Interactive Voice Response

Representing IVR software for inbound call handling

Handle inbound calls with Phonexa’s IVR software to optimise workload, minimise call queues, inform callers, and solve simpler requests on the spot without involving live agents.

Predictive Modeling

Simulate pay per call campaigns with Phonexa’s predictive modelling software. Test outcomes, variables, and timings before launching the winning campaigns. Expand into new markets and audiences and onboard partners with confidence and no risk.

Overflow Routing

Representing the outflow routing system, where a call is offered to the next best-matching buyer upon rejection by the current buyer

Design a well-thought-out Ping Tree to offer unsold calls to the next-best buyer within a waterfall lead distribution. Make sure all calls remain in the market until sold or until the sale conditions are exhausted. Grow ROI on inbound calls without sacrificing conversion or user experience.

Spam & Fraud Call Blocking

Representing the ability of Call Logic, through the iClear integration, to screen and block low-quality, irrelevant, and potentially fraudulent calls

Validate and verify inbound calls in real time – upon submission by the publisher – with iClear to ensure only legitimate, purchase-ready calls are accepted for distribution. Double down on the most profitable call sources and keep your marketing pipeline cost-effective.

The Best Software for Pay Per Call Campaigns in the UK

Run pay per call campaigns with confidence, maximise ROI on inbound calls, and stay TCPA-compliant while handling thousands of calls daily

Drag and drop call flow builder feature icon

Pay Per Call Campaigns

Grow ROI on pay per call campaigns by using real-time call tracking data and Phonexa’s Ping Tree software for data-driven consumer distribution. Connect callers to the highest-bidding buyer or set up any other custom distribution logic that supports your business.

Affiliate Network Software

Get full control over call flows within your affiliate network by collecting and analysing consumer data across marketing channels and touchpoints, from the first engagement to the call itself and beyond. Use Phonexa’s affiliate network software to build the industry-leading affiliate network.

Drag-and-Drop Call Flow Builder

Design call flows that resonate with your target audiences, advertisers, publishers, and everyone else involved in the process. Drag and drop the required call flows at the product, campaign, and Ping Tree levels to customise call distribution for advertisers.

Turn inbound call tracking insights into data-driven call distribution into sales

Get Started

Take a Product Tour

What You Need to Know About Phonexa’s Call Tracking Software

For large-scale pay per call businesses using inbound call tracking software, relying on call recordings only isn’t usually enough to understand the caller’s intent, motivations, and hidden bottlenecks – for that, you need to look beyond the over-the-phone conversation itself.

That’s exactly the biggest strength of Phonexa’s Call Logic and Phonexa as a software stack.

Call Logic not only connects call outcomes to the source, but it helps you understand how the caller journey evolved across touchpoints and marketing channels, such as IVR conversations, or even form fills or emails.

How is it possible that call tracking software knows what happened in a marketing email? That’s because of Phonexa’s integrated approach – Call Logic works in full sync with our lead tracking, distribution, and analytics module, LMS Sync, six features for omnichannel marketing, and several other integrations for fraud protection, consent collection, and compliance management.

Here are some crucial additions to Call Logic that enable full marketing coverage:

– LMS Sync that fills the gaps between form fills and phone calls

– E-Delivery that enables personalised, event-based follow-ups on callers and web leads

– iClaim integration for consent collection and iClear integration for real-time lead and call screening

Through synergy and integrations, Call Logic eliminates data silos, affiliate marketing gaps, and low-quality, irrelevant calls and lead submissions while ensuring you stay compliant with GDPR or the TCPA if your marketing is tailored to US audiences.

Call Logic Under the Hood

Call Tracking. Track every inbound call across dozens of parameters, from source to demographics to quality, to zero in on the most profitable products, campaigns, sources, and call distribution strategies. Screen all incoming calls for fraud with iClear to keep your pipeline cost-effective and reliable.

Call Distribution. Use Ping Post Calls 2.0 to connect calls to matching buyers based on the collected data, historical performance, and distribution strategy: Price, Priority, Weight, Parallel Pings (higher Price), Ping Post, Max EPL, Profit Maker, or Even Distribution.

Call Analytics. Unlock granular insights into inbound calls to learn who your callers are, where they come from, and how different sources, campaigns, and Ping Trees perform against each other. Plug analytic insights into predictive modelling algorithms to simulate outcomes across different datasets.

Frequently Asked Questions

What is Call Logic?

Call Logic is Phonexa’s core inbound call tracking and distribution software that unlocks insights into inbound phone calls and allows you to sell these phone calls to buyers or route them to your own sales reps. In fact, Call Logic is an infrastructure platform for large-scale businesses that want to buy or sell phone calls while tracking them at a granular level for CRO and other business benefits.

What businesses can benefit from Call Logic?

The most popular use cases for inbound call tracking and distribution software like Call Logic include affiliate networks, lead generators, lead aggregators, advertisers, and also affiliates who generate large volumes of calls and want to either optimise internal call routing – those converting calls on their own – or take full control of call distribution, maximising revenue on calls with Phonexa’s custom call distribution strategies.

Given the depth and accuracy of tracking and distribution that Call Logic provides, it may be most powerful in high-ticket industries such as finance, real estate, insurance, home services, and solar, as well as in industries with complex, prolonged marketing cycles. Call Logic allows you to get the most out of every inbound call, regardless of the complexity of the customer journey of the caller.

Explore the full list of industries we serve.

Can I buy or sell calls and leads with Call Logic?

With Call Logic, you can buy and sell calls coming from consumers. As for leads – consumers who fill out forms on a website – you can buy and sell them with our second core product, LMS Sync.

Note that Call Logic and LMS Sync are integrated into Phonexa’s ecosystem, enabling free data exchange between these modules and making it much easier to track and distribute consumers who frequently switch marketing channels.

Can I integrate Call Logic with my CRM?

Yes, you can integrate Call Logic with your CRM, pulling caller data in real time while ensuring only high-quality contacts are fed into your CRM. In addition to CRMs, Phonexa’s products integrate with advertising solutions, call centre technologies, CDPs, digital analytics products, fraud prevention technologies, and other components of a modern tech stack.

Explore the full list of Phonexa’s integrations.

Call Tracking Software for Large-Scale UK Business