Lead Analytics Software that Delivers Actionable Insights

Create more profitable and efficient marketing campaigns by using a wide array of lead analytics tools and reports

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How Lead Analytics Software Works

Lead Analytics Software takes data from your campaigns, then uses analytics and optimization tools to present opportunities for your business to grow and earn more revenue.

Comparison Reports

Comparison Reports

Identify trends or blind spots by comparing different data sets side-by-side.

Comparison Reports

Traffic Flow Reports

Traffic Flow Reports

Understand publisher quality with reports that tell you whether or not you have “first look” with your lead traffic or if publishers are sending you duplicate leads.

Traffic Flow Reports

Filter Analyzer

Filter Analyzer

Shine a light on areas where you could be earning more revenue by simply changing your filter settings

Filter Analyzer

Visualize Future Growth with Waves

visualize waves

See your growth potential by using Waves to predict the success potential of expanding your campaigns into new states and territories.

Waves uses predictive modelling to show different probable outcomes of your campaigns by changing specific factors, like the age groups you’re targeting or what hours of the day you run your campaign ads.

visualize waves
visualize waves

See your growth potential by using Waves to predict the success potential of expanding your campaigns into new states and territories.

Waves uses predictive modelling to show different probable outcomes of your campaigns by changing specific factors, like the age groups you’re targeting or what hours of the day you run your campaign ads.

visualize waves

Lead Analytics FAQs

What are the benefits of lead analytics software?

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Lead analytics software has many benefits, including providing audience insights, allowing for more efficient workflows, and informing smarter spending strategies.

Lead analytics software provides details on all your inbound leads, making it simple to group your leads and get more information on what type of leads you are bringing in and how those leads fare when it comes to conversion. The right lead system also helps manage all your data and puts key data into fast-loading reports, which can simplify workflows.

With the additional information from their lead data, businesses can recalibrate their marketing strategies, using the data to get a higher return on their marketing efforts.

How does lead analytics software improve marketing ROI?

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Lead analytics software provides data that can inform key decisions, allowing marketers to know where they should focus their time and resources. With lead analytics software, it is possible to view trends and use predictive modelling to get a sense of where opportunities are available.

By taking a strategic approach, marketers are able to avoid spending their budget on initiatives that have a lower return on investment. When marketers use advanced reporting to see where their most valuable leads are, they can focus their spending and achieve a higher marketing ROI.

How does lead analytics software impact lead quality?

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Lead quality is valuable, and using lead analytics software makes it possible to focus on obtaining leads that meet your standards of lead quality. Digging into lead data gives marketers more insight into their lead traffic, enabling them to adjust filters so that only certain types of leads make it into a lead management system.

Lead analytics software also gives marketers the tools to identify different types of fraud, like duplicate leads, that can have a negative impact on lead quality. By using detailed lead information, you can refine lead traffic so that it meets your standards of lead quality.

What industries should use lead analytics?

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Lead analytics is a valuable tool for any business looking to gain more insights into their inbound leads and improve marketing ROI. A few verticals that are in a position to benefit most from using valuable lead data insights include companies offering financial, insurance, and home services.

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