iClear’s New Address Validation Support & More: Phonexa Product Updates

Liana Tonoyan
Chief Information Officer
4 minutes read
Liana Tonoyan
Chief Information Officer
4 minutes read

Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimise and power your performance marketing automation campaigns.

Here are just some of the new significant features and improvements we’ve made in recent weeks across our suite of products.

Updates in LMS Sync & Call Logic 

Streamline Communications with Slack Notifications 

You can now start using Slack to make communications crystal clear. 

The “Send Slack Message” Tracking type automatically sends Slack messages to a particular user or channel when a certain event takes place, ensuring timely alerts.

And in case you missed it, we also recently launched a feature within Tracking to send leads to Google Sheets.

Learn more: Event Tracking Type: Send Slack Message

Ping Post & Smart Tree Support for Group Caps

Previously, our Campaign Group Cap only applied to direct post products. By popular demand, we now support group caps for ping post and smart tree products – the interface is the same.

Enhance Security with New Logoff Functionality

In an effort to enable instant security, we introduced a new safety measure that allows users to log out of all browsers and mobile applications. This feature gives access to view and display all active sessions, including details like the type of browser or mobile device being used, the last login date, and associated IP addresses. 

You can see the session information by going to Account Settings > My Profile, and then clicking on the Security tab and going to Sessions.

Start Tracking Changes with Products Log

Products Log is a new item in the Main Menu bar under System Management > Logs. This will start logging all changes related to the product per user and type of change. Logs will include adding and editing fields, changing product settings, and more.

Billing Made Simple with Newly Designed Interface

To make the Billing Activity easier to understand, we made improvements by updating the interface to make it appear clearer and added a filter to search for a specific transaction type. 

The “Billing Activity” tab allows you to view the billing activity both for pre-pay and post-pay buyers, including replenishments, payments, returns, and adjustments in LMS Sync, Call Logic and Books360.

Learn more: Buyer Configuration: Billing Activity

iClear Ensures Leads With Valid Addresses

In our continuous effort to enhance the security and efficiency of our systems, we’re excited to share that iClear now has Address Validation, a new feature that automatically verifies the accuracy of a lead’s address in real time. 

If you’re running a marketing campaign where geographical data for each lead is crucial, Address Validation serves as a gatekeeper, verifying the authenticity of each lead’s address.

If an address is found to be incorrect or suspicious, the system can either correct it or reject the lead, ensuring that only leads with valid addresses pass through to your system.

Learn more: iClear: Address Validation

Pause Publishers For Posting Invalid Leads

In addition to sending notifications regarding publisher Low Redirects, Invalid Leads, Low Volume, and more, Phonexa users can now pause a publisher for posting invalid leads.

The Invalid Lead Automation block allows you to pause the Publisher for a specified time if it reaches the maximum number of invalid leads. 

Learn more: Publisher Configuration: Notifications 

New Summary Report on Third-Party Service Results

Phonexa clients that use Email Hygiene, as well as IP and Phone Number Analysis across iClear services, now have access to a summary report on third-party service results. 

The clear, colourful, and easy-to-understand graphs, combined with numeric data, make the analysis of the results from those services easy to understand.

Learn more: iClear Summary

Configurations Made Clearer for Buyers with New UX

The newly revamped Billing Settings are designed to make configurations clearer for buyers. 

We’ve separated the widgets for the Balance, Recent Activity, Billing and Auto Recharge Settings, and Transaction History, which helps visualise all settings and activity in one tab for a better user experience.

Learn more: My Profile: Billing Settings

Updates in Opt-Intel

Protect Sensitive Information Across Suppression Lists

We’re now offering SHA-512, a cryptographic hash function as a new option for our suppression list management solution Opt-Intel to enhance data security by anonymising personal information.

Unlike MD5, SHA-512 provides enhanced protection, ensuring that sensitive data remains secure.

If a Phonexa user wants to manage email suppression lists across various marketing platforms without directly sharing or exposing an email address for privacy reasons, SHA-512 hashes all email addresses on their suppression list. 

Each email address is transformed into a unique, fixed-size 512-bit (or 128-character) hash value. 

For example, “test@phonexa.com” might be hashed into a long string like “3a7bd3e….” The client shares these hashed values with their partners instead of the actual email addresses. This way, they can cheque if an individual is on the suppression list without knowing their email address.

Updates in Lynx 

Additional Awareness into API Requests

There’s a new tab within the offer settings in Lynx called “Event Tracking” to show the frequency of API requests. Additionally, it’s important to note that this tracking is unrelated to financial transactions, conversions, or affiliate activities.

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing info@phonexa.com.

Got Questions?

Get in touch! We are available 24/7.

Liana Tonoyan avatar
Liana Tonoyan
Chief Information Officer
Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.
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