Lead Generation World London, one of the premier conferences in the performance marketing industry, returns May 9 to 10 in the UK, and the event is set to be a boon for advertisers and publishers currently navigating the lead generation ecosystem. This year’s event features speakers from various industries sharing their insights and expertise in lead generation. One of the industry experts speaking at Lead Generation World London will be Oliver Koukoulis-Fribbens, Commercial Director for Phonexa UK. Oliver will be presenting at Lead Generation World London on May 9 at 2:50 p.m. in Main Session Hall the following: “The Future of Lead Generation: Why Call Tracking and Distribution is Essential for Your Business” In order to give marketers a sneak peek into his session, overall leadgen trends, and what to expect at the conference, Oliver recently joined Michael Ferree, CEO and Founder at Lead Generation World, Contact.io and the AFFY Expo, for a show taping. The entire episode is worth a listen, but below are highlights of some of Oliver’s top takeaways. 1. Capitalise on Click-to-Call Journeys Oliver details a scenario in which a consumer immediately requires a particular service and is more willing to click on an ad rather than fill out a form. Lead generators can capitalise on this journey by leveraging click-to-call ads to give consumers the option to phone immediately. “You’ve got a flat tire, and you Google ‘roadside tire repair’ or something like that. You’re not filling out a web form, are you? Let’s be real here. You’re clicking on an ad — click to call — and you’re speaking to somebody,” said Oliver. “It’s capitalising on those sorts of journeys, but there are other types of journeys where the consumer is expecting to speak to somebody. They may still fill out a web form, but ultimately, they know that they are going to need to speak to somebody.” 2. Address Low Contact Rate Concerns by Improving Speed-to-Contact “I’m sure there are a number of listeners that generate web leads and sell them to a buyer, and they’ve had buyers complain about contact rate being low. “If the end goal is to get the customer on the phone, then let’s just get the customer on the phone in the first place rather than getting them to fill out a web form and then phoning them back. All of this just speeds up that route and, ultimately, allows for higher lead prices you can sell. If the contact rate is normally 50%, but you’re actually going to deliver live inbound phone calls where 100% of the people are on the phone because it’s a live inbound phone call, that lead is instantly worth twice as much.” 3. Leverage Bespoke IVRs to Qualify Leads and Route Them Accordingly “One of the things that we’ve developed as part of Phonexa is the ability to build bespoke IVRs within the platform. What that would allow you to do is ask similar questions to what you would do in a web form. “So, if we use car finance as an example, it could be asking how much financing you’re looking for, if you’re employed click 1, or if you’re unemployed click 2. Based on those answers that the consumer has entered, you’ve done that qualification piece, and then you can route the call accordingly based on those answers.” 4. Combine Web and Call Journeys to Convert More Leads Marketers that successfully convert leads through the phone may be tempted to focus on call leads solely but can also convert web leads by adding a phone number to their landing pages. “We have lots of clients that do really well with web leads, and obviously, a big part of the Phonexa solution is that we are able to help track and distribute web leads. As part of your overall strategy, adding calls is something that absolutely can help. “For example, we’ve got a client that generates web leads and, when the lead is submitted, they will land the customer on a bespoke Thank You page that uses Dynamic Text Replacement to pull in a company name and also a tracking phone number. It says, ‘ABC company is going to contact you; however, there is an agent available now. If you click to call, you can speak to somebody now.’ Some of those customers are then prioritised by routing them just after they’ve applied. “The other journey is actually a physical call with applications. The customer completes the application form, and at the end of the form, they’ve then got the option to speak to somebody now. Then, both the web lead and the live call are routed.” 5. Trackable Phone Numbers Don’t Just Have to Live on Landing Pages “Even after a call is distributed, you still have to determine where the call came from. “You want to know which creative (if you’re running a PPC campaign, social ads, etc.) actually generated that call in the first place so that we can go in and optimise our ads and keywords. We use something called Dynamic Number Insertion, which is a way of dynamically placing a phone number from a tracking pool to ultimately be able to tell where the lead came from. Then we can say we know that this particular keyword or advertising spend is actually generating the majority of the calls. “We know from our IVR that those are actually qualified leads, and ultimately they’re generating X amount of revenue. So go and spend more on that particular ad or group of ads.” Connect with Oliver on LinkedIn to set-up a meeting at Lead Generation World. Schedule a consultation to learn more about Phonexa’s performance marketing software and all-in-one marketing automation solution.
The holidays are approaching as the year winds down, and marketers across various industries are ramping up their lead generation efforts to convert as many leads as possible to close out the fourth quarter of 2022 on a solid note. Some marketers approach this time of year with the intent to re-engage lapsed prospects and previously purchased leads. Although the reasoning behind that approach is understandable, it’s hard to justify considering that these leads didn’t convert for a reason. Regardless of what caused a prospect to bounce, the chances of re-engaging a low-intent lead remain low — for the lack of a better word. An effective approach heading into Q1 of 2023 would be to assess the demand for the particular product or service you market and engage new prospects looking for solutions ahead of the new year. As Director of Business Development, I constantly monitor emerging trends across the insurance, home services, and finance industries. The following are some tips for engaging new prospects during the holiday season. Identify Industries Currently in Demand Instead of dedicating most of your time to working on used leads, take note of any consumer trends emerging during this quarter to assess the current demand in any of the markets you operate in. For example, with open enrollment for Medicare currently underway, medical insurance marketers are scrambling to generate supplement leads to meet the demand of consumers currently shopping for such coverage. On the flip side, the demand for auto insurance has decreased considerably due to rising interest rates, making it harder for consumers to finance a car. Select companies are buying a significant portion of auto insurance leads, compounding the issue for marketers battling for high-quality prospects. Then there’s the home services industry, experiencing highs and lows. Despite the growing threats of inflation, the industry is still going strong, but the demand for specific services is dwindling this time of the year. For instance, the need for pest control services takes a dip during colder months, which means lower volumes of HVAC leads for these businesses. The same can be said about the solar vertical — homeowners typically don’t shop for these services during winter. It is an excellent time to start planning for solar because it can take a couple of months to get solar panels installed, just in time for the warmer months to pick back up in Q2 and Q3 of next year. Take Advantage of Opportunities Stemming From a Down Economy As consumers continue to bear the effects of inflation and a slow economy, new opportunities are emerging for leadgen marketers. The demand for loans and debt settlement is progressively increasing as more and more consumers are growing in need of refinancing or access to fast cash. Converting leads during an economic downturn may seem implausible — especially with the holidays right around the corner — but there are opportunities, as evidenced by the demand for financial services. Personal loans and debt settlement are hot verticals in the current economic climate this time of the year. Keep an eye on consumer trends and take advantage of any opportunities resulting from economic uncertainty. You’ll find that there are more opportunities than ever before. Develop Relationships for Long-Term Success When it comes to leadgen, one pain point marketers are constantly trying to solve is finding their target audience. The most valuable leads a marketer can get are not necessarily from the platforms on which everyone else is competing — Facebook, Instagram, Google, etc. Of more importance is determining where your target audience is because the more information a marketer has on that consumer base, the more successful they’ll be. This is where a presence at industry events and conferences can prove invaluable. Some marketers approach industry events to attract new customers, but the opportunity to develop relationships with potential partners is just as beneficial. From my perspective, if we’re in the same industry, the potential for helping each other grow is always present, whether through a direct client relationship or from a partnership perspective. So, Phonexa is scaling its customer success teams to help nurture these relationships and generate more contacts. We recently launched our partnership program that offers monetary incentives and mutually beneficial referral relationships with partners, their clients, and even Phonexa clients. One thing I always make sure to communicate when attending these events is this isn’t a zero-sum game. There’s always enough business for everybody, so it never hurts to have a conversation. You never know how someone in the same industry can help you. From my experience, this message has always been well-received when connecting with others at events or conferences. Are you interested in a tech partnership to elevate your experience? Join Phonexa’s Partnership Program to tap into a new pool of prospective clients, business partners, and perks that make a difference for your business model. Final Thoughts As marketers continuously search for new business opportunities during the holiday season, it’s important to have scalable infrastructure capable of supporting all their leadgen efforts through proper tracking, reporting, and analytics. A flexible software solution allows you to leverage reports and analytics to help determine the most critical metrics and KPIs. The trends shaping consumer behaviour during the fourth quarter of 2022 may carry over into the new year. Continue engaging new prospects as you would during the first three quarters of the year and adjust to the needs and demands of your target audience. Doing so will put you ahead of the competition heading into 2023 and beyond. Want to learn more? Schedule a consultation to tap into Phonexa’s all-in-one automation solution for performance marketers, aimed at supplying all marketing areas covering calls, leads, clicks, email, SMS, accounting, and more.
Navigating the modern age of the United Kingdom’s demand generation market has been quite the challenge for those on the tech side of operations. It’s been an uphill battle bringing innovations to the table and battling for the attention of traditional companies with an outdated and non-compliant approach to lead generation. But that seems to be in the near past now. And if there’s one thing that I learned from this spring’s conference-going, it’s that the UK’s leadgen scene is experiencing an innovative revival that tech companies like Phonexa have been investing in as a first mover. But there has been some serious “spring-cleaning” going on, as companies like Phonexa and others attend and support industry-changing initiatives like the inaugural Lead Generation World London (LGWL) conference hosted from April 3 to 5. LGWL gathered old and new industry professionals together to dive deeper into how we can collectively improve the state of lead generation in the country and across Europe. The three-day event covered all industry segments and leadgen verticals, presenting immense networking opportunities through constructive discussions and educational forums. It was a lead generator’s dream — a chance to share tech and marketing innovations and learn new tactics with each other and the world. There was something for everyone, and after numerous meaningful discussions, I’ve returned to our headquarters in Bournemouth with the following takeaways: Tech is Leading the Change in Leadgen Industry Advanced marketing automation softwares and tools are driving the lead generation industry into new horizons of exploration. There are three reasons why I say this: Automation technology optimises marketing processes and gives marketers the freedom and time to focus on building in-person relationships with prospective clients. Automation technology provides marketers with detailed reports, analytics, and predictive modelling to make educated, ROI-driven decisions for their business models. Technology just covers more and costs less. At Lead Generation World, we heard about the benefits of backing a leadgen company’s operations with comprehensive tech that will cost less and cover a broader scope of activities. If you back all of those general points with an all-in-one suite of automation technology that covers every aspect of marketing, from calls and leads to SMS, email, accounting, and more, you get a winning strategy and the ability to run killer campaigns. Luckily for us, recent conferences have done precisely that for the UK market. As a matter of fact, Acquia recently found that martech investments are set to soar in the UK this year, hinting at a growth-focused market projection that will drive the leadgen industry into new heights. The below infographic expands more on these findings, diving deeper into the near future of marketing technology in our region. UK’s Lead Generation Market is at its Most Dynamic Stage If there’s one exact thing we took away from our time at LeadGen World, it is that there’s no singular, one-size-fits-all solution to lead generation. Frankly, all speaker sessions at the conference brought forward a new approach. With dynamic sessions covering buyer psychology, the consumer acquisition journey, shopping trends in Europe, and the art of converting leads into customers, we heard a plethora of different perspectives that just work. Adding those strategies to our already-depthful tech perspective gave us a hint that leadgen is going in the right direction regionally. I had many meaningful conversations and meetings during the events, but during one of my chats with Michael Ferree, the Chief Executive Officer and Founder of LGW, I really got a sense of the future that our industry holds and all the big plans and potential companies foresee in our market. With plans to host an even bigger event in 2023, Ferree promised his dedication to growing the industry through providing best practices, new strategies, and custom conversations for leadgen businesses of all types. This makes me hopeful and excited for what’s to come in the next few years. Everyone Must Participate in the Digital Evolution of LeadGen Whether it’s a lead generation network, a tech provider, or even someone just looking to get started in the field, Lead Generation World London showed us a time and a place for everyone and their opinions and perspectives. But growing the industry with the entirety of its potential takes a collective effort in attending more events, sharing more knowledge, and cultivating non-competitive environments for everyone to indulge in. I was impressed with how much collaboration and partnership-building took place at the conference. Also present were people with different backgrounds who challenged each other and the general rhetoric of what should be done. We spoke about consumer privacy laws and overall compliance regarding lead generation — a topic that needs to be approached and amplified in our market. What’s Next? With the LGWL and vertical-specific events like Insurtech Insights, I return to the workplace with much anticipation and excitement to help drive a new force into the lead generation area in the UK and across Europe. The Phonexa UK team will continue to attend future events locally and internationally to talk about our all-in-one platform for marketing automation and learn more about industry needs, pain points, and requests to provide our solutions and support. To discuss further what’s to come out of Phonexa’s UK division, you can expect to meet our team at the eCommerce Expo 2022 in London, MailCon in Las Vegas, and other events. Connect with David Pickard on LinkedIn to stay up-to-date with future events the U.K. team will attend. Schedule a consultation with our team in the UK to learn more about how Phonexa can be the one-stop-shop for all of your marketing automation needs.
Phone calls have always been the driving force behind commerce. With the pandemic, the way businesses and people communicate transformed dramatically. Under normal circumstances, consumers wouldn’t opt for voice or video calls. However, the good old humble voice call made a comeback during the pandemic. So, individuals and enterprises now experience the phenomenon referred to as “calling like never before.” According to the Times, the number of regular calls increased by 35%, and wireless calls almost doubled. While consumers typically start their journey online, they tend to finalize the transactions over the phone. It is only natural since in-person visits are still out of the question in parts of the world. As for businesses, they tend to focus even more on paid search campaigns, which, in turn, drive calls. That is why it is crucial for enterprises to learn about the origin of these calls and attribute them to individual marketing initiatives. That’s when call tracking providers come into play. Is Call Tracking A Secret Formula For Success? The risk of losing call conversions is always there. And it leaves us with the question: Is there a way for enterprises to find that winning formula? It is no secret that leveraging intelligence gained from phone calls can help businesses adapt to the ever-changing consumer behavior, make in-flight optimizations, and deliver frictionless experiences to customers. Yet, the call channel remains a blind spot for many companies. A Forrester Consulting Thought Leadership Paper revealed that more than 80% of surveyed enterprises admitted that the lack of intelligence from phone calls negatively affects their marketing results. But with the help of call tracking companies, marketers can gain access to the ROI metrics, like customer acquisition cost (CAC), that uncover the immediate marketing impact of their campaigns. As enterprises across different industries begin to recognize the value the calls bring, they start wondering where they fit in and whether call tracking is a good fit for their niche. Let’s take a closer look at the top 7 industries that have much to gain from call tracking. #1. Insurance Trust is the foundation of the powerful bond between carriers and policy holders. Without it, agencies, insurance providers, and agents have no chance of connecting with consumers and selling more policies. More often than not, calls are used to bridge the gap between carriers and consumers. Conversation intelligence is an excellent choice to make the most of this person-to-person interaction. It can help insurance companies identify cost-effective channels, optimize the lead acquisition process, handle insurance leads, identify development opportunities, and gain actionable insights. #2. Home Services Home service professionals are always in the field speaking to сustomers and assessing project objectives or deliverables. But let’s face it: recommendations and calls mainly keep companies in this business. That is why they need to gain the maximum value from their marketing practices and personal communications. Let’s look at solar providers, for instance. They used to generate leads mainly through telemarketing and old-fashioned door-knocking. Today, these methods are no longer relevant or efficient. Meanwhile, the demand for solar technology keeps increasing — around 18.9 million households can be powered by the current U.S. solar capacity. Here’s the deal: leads mean installment opportunities. Turning to call tracking can help home service businesses efficiently manage calls, identify the top-performing campaigns, optimize their marketing spending, and even review the state-by-state comparisons. Ultimately, the software is flexible and can be available on the go. And that is exactly what home service professionals need to stay on top of things. #3. Legal There’s no denying that stakes are high for legal firms. The competition is fierce, to say the least, and advertising is beyond expensive. Smart spending, in-depth insights into ad campaigns, and high-quality leads can transform legal firms in a matter of days. Law practice is all about attention to detail. With the clarity that lead gen and call tracking offer, firms can pinpoint the top-performing keywords or ad units, analyze every incoming call, and follow every prospect’s journey closely. #4. Real Estate Real estate marketing is a tough game to play. Realtors and agents need to tackle day-to-day tasks while keeping their renters engaged, closing as many deals as possible, and communicating with potential buyers. And while real estate marketers are no strangers to multitasking, they have to do a lot of research, investigate buyers’ backgrounds, and regularly provide guidance to clients. That is why it is crucial for them to understand which marketing initiatives are worth their time, effort, and money. With conversation intelligence and call tracking, they won’t miss a single important detail, a call, or a message. #5. Hospitality Revealing costly blind spots is why most enterprises are interested in gaining insights from calls and consumer call experiences. Hospitality is one of the top 10 industries leveraging phone calls, according to Forrester Consulting. It comes as no surprise since phone calls have always been the most critical stage of the hospitality and travel sales funnel. Leveraging call tracking allows hospitality companies to accomplish four major goals: Identifying missed calls driven by paid ads Attracting more clients Decreasing CPL Enhancing customer service As for the hospitality consumers, they are the most determined group when it comes to making calls. And catering to travelers is the ultimate objective of every company in this line of business. That is why one-on-one conversations about booking arrangements or international travel are the day-to-day attributes of the industry representative’s work. #6. SaaS SaaS companies typically have complicated sales cycles, metrics, and models, not to mention numerous points of customer contact. Let’s say that a business considers purchasing a SaaS subscription. But since there are several touchpoints, it is only logical that at least one phone call will be integrated tightly into the process. Conversations with clients are the cornerstone of this industry. So, it is not uncommon for consumers to have a long list of questions that can’t be answered online. As a matter of fact, that is also true of digital marketing companies. Call tracking can empower SaaS companies to cultivate sales and call experience and enable them to keep a close watch on customer contact points. #7. Healthcare One of the best-known and evergreen house call industries is healthcare. And let’s face it: there is no denying that conversation analytics is fundamental to the success of healthcare businesses. However, health service providers tend to choose all types of software carefully because of sensitive client data they need to store and encrypt. Incoming calls, in this case, represent crucial opportunities for providers to sell their services. That is why call routing and IVR, among other features, can do wonders for healthcare sales reps. Besides, clients often have questions about upcoming appointments, screenings, insurance, or emergency visits. Call tracking is a force of progress and evolution when it comes to modern health services. Make data-driven decisions a priority and schedule a consultation with our experts.
Goals. They are a lot like New Year’s resolutions, shaping our behavior. The same is true of setting business goals like tracking the prospects effectively, improving the lead generation process, or boosting the efficiency of the sales pipeline. That is how enterprises see their road to success, a.k.a. high ROI. And regardless of the type of your business and its lead gen strategies, attributing leads to specific efforts and campaigns is the necessary minimum, allowing you not to miss out on any lucrative opportunities. Sales lead tracking — one of the critical components of the lead management software — helps sales reps and other dedicated marketing experts gain granular insights into the current strategies, active ad campaigns, and their performance. And, naturally, there is much more to it. The Role Of A Lead Management Software Lead generation approaches may vary, but lead distribution is what every company has to manage properly. When your ad campaigns generate leads, it’s crucial not to lose any of them. That’s why marketing experts need to understand how lead analytics software works and its role in information processing. The software offers numerous benefits like audience insights that can help businesses ensure efficient workflows and optimized spending. Besides, analyzing lead data can come in handy if sales and marketing teams are looking to adjust filtering and refine the lead traffic. Apart from driving lead traffic, enterprises also need to focus on lead nurturing. And that is when lead tracking comes into play. Sales Lead Tracking Explained Let’s face it — it’s impossible to identify the origin and status of leads without tracking them. A thorough understanding of leads can help a sales team move them to the next stage and ensure a conversion. Let’s say that a prospective lead is at the interest stage. In other words, a potential client shows interest in what you’re offering. But without an effective lead nurturing system in place, this prospect cannot reach a sales-ready stage. In fact, even when 50% of prospects are qualified, there is no guarantee that they are properly warmed up and sales-ready. It means that running lead nurturing campaigns is crucial to make sure that the prospective clients realize the value of your offering and continue their journey until you make a sale. So what does it have to do with tracking? First of all, tracking helps contact centers follow up with leads effectively. This way, they can identify whether the prospects are weak and should be nurtured, warmed up and ready to buy, or going cold and contacted right away. With this information at hand, a marketing team can enjoy all the advantages lead tracking has to offer, like enhancing staff productivity, increasing customer relations, and boosting sales. At this point, you’re probably wondering about the advantages of managing and tracking prospects and how it can ensure your business growth. Keep reading to find out more about the matter. 5 Advantages of Lead Tracking Software Leads are indisputably important for any enterprise. So it is only natural for marketing experts to spare no effort to ensure efficient lead management. And here is how and why it is beneficial to all types of businesses. #1. Sales Process Optimization It is no secret that business processes can be streamlined, given the right conditions. The same is true about the sales process — it can be optimized by utilizing tracking and management software which provides access to actionable in-depth data in real-time. #2. Improved Lead Filtering Understanding which prospects are more likely to convert, filtering them, and setting restrictions can help businesses refine their targeting and increase customer relations. #3. Productive Nurturing System The tracking information can be used to improve communication with prospective clients. Let’s say that you have detailed information about a person or a company. It means that you can tailor personalized messages for every communication stage, warm up the customers, and achieve higher customer relations. #4. Real-Time Analytics Leveraging the demographics, geolocation of prospective clients, or origins of the leads can be easy with the right platform. Ultimately, real-time reporting is a priceless resource, especially when you need to adjust your lead gen campaigns on the go. #5. Improved Teamwork Tracking and lead management tools deliver massive amounts of data on every active lead gen campaign. This abundance of insights can help different business departments avoid miscommunication, pull together their resources, and work toward a common goal. Ultimately, the right platform will help any enterprise to up its game, reach the set business goals, and increase the efficiency of its lead gen approaches and strategies. Make data-driven decisions a priority and schedule a consultation with Phonexa’s experts to find out more about the ping post software features. Make data-driven decisions a priority and schedule a consultation with Phonexa’s experts to find out more about its lead management software features.
Staying competitive in the digital marketplace requires having the edge on generating a constant flow of high-quality leads. It’s no secret that call tracking and lead generation go hand in hand. And since businesses always need to evaluate their campaigns effectively, leverage generated calls, and drive quality leads, pay-per-lead (PPL) model is what they often choose to capture the interest of consumers. PPL Explained Enterprises use a pay-per-lead model, in particular, to produce tangible results by connecting with qualified leads at the right moment. Utilizing this model implies that a company does not have to pay any fees to the marketing agency until the qualified leads are delivered. Apart from being a cost-effective model, it has many other advantages. For instance, it allows to filter out and receive only viable prospects. But what businesses need to determine is whether they utilize the right tracking and lead management solutions to make the most of every delivered lead. The Value of Pay Per Lead Improving lead generation efforts and strategies is what every enterprise is determined to do. There are many ways to accumulate leads like emails, contact forms, or phone calls. Call interactions, for instance, are one of the most effective ways to boost the lead generation process. In this case, utilizing PPL implies that you will pay only for the calls from consumers expressing an interest in your business. And for any sales team, using pay per lead marketing campaigns is a way to improve their approaches to qualifying leads and go-to sales strategies. Lead management systems, like LMS SYNC by Phonexa help businesses capture the interest of consumers and turn it into revenue. This lead management application tracks the leads from the very first ad, email, or search click. Since all the leads are closely followed, brands can understand the customer journey better, have a clearer picture of conversion likelihood, and determine the most efficient approaches to lead nurturing. Understanding how to effectively capture, track, and distribute leads is critical for every enterprise. Ultimately, such products allow consolidating all the essential information and, therefore, can become a great addition to the current marketing suite of any company. Advantages of Utilizing PPL Model Here is a short overview of how utilizing PPL can affect your business growth and ROI. #1. PPL helps companies identify the most effective marketing channels With pay per lead model, companies can prioritize and tap into the potential of the marketing channels that actually bring value. This way, they can focus their budget and efforts on warming up the specific audiences and, as a result, generate more qualified leads. #2. The PPL model always delivers The best thing about PPL is that there is no room for low-quality or unqualified leads. It means that if you decide to work with a marketing agency, you will only pay for the tangible and scalable results. #3. PPL guarantees better brand recognition With launched PPL campaigns comes brand recognition. In other words, the more consumers click, the better they recognize your brand. And ultimately, it means more exposure. #4. PPL negates budget wasting PPL implies no set monthly payments, low-quality results, or lengthy paperwork. Utilizing PPL along with lead management systems like LMS SYNC is what businesses need to maximize the campaign results and allocate their resources efficiently. Bottom Line It is not uncommon for enterprises to employ a pay-per-lead model since it uncomplicates and optimizes sales and marketing processes. Besides, the fact that brands only need to pay for the warm leads leaves them with a high probability of conversion. Naturally, no business wants to fall victim to the ineffective inbound marketing strategy, wasted budget, or overpromise. With suitable lead tracking and distribution solutions, your company will have access to lead details, which means gaining an in-depth understanding of campaign performance and your target audience. Make data-driven decisions a priority and schedule a consultation with Phonexa’s experts to get more detailed information on LMS SYNC features.
