Phonexa’s Most Popular Reports for Lead Generation and Pay-Per-Lead Businesses

Liana Tonoyan
Chief Information Officer
6 minutes read
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Liana Tonoyan
Chief Information Officer
6 minutes read

In our recent Amplify webinar with Google Cloud, we discussed the importance of data hygiene, aggregation, and cleanliness. 

Staying ahead in the lead generation space requires a keen focus on data-driven insights and actionable analytics. 

This is where Phonexa’s reporting features take centre stage, offering lead generation companies a powerful suite of tools designed to unlock attribution and key data behind all of their campaigns and publisher sources. 

In this blog post, we’re going to dive into Phonexa’s lead tracking and distribution product LMS Sync’s reporting capabilities. It’s built for networks, pay-per-lead companies, and publishers, exploring how these reports not only provide a comprehensive view of campaign performance but also empower businesses to make informed decisions, optimise strategies, and achieve growth through a mix of attribution reporting, comparisons over time, and deep analysis into audience parameters and demographics that are moving the needle.

The Comparison Report

The Comparison Report compares Buyer and Publisher performances between four periods of time, side-by-side. You can select from multiple types of date ranges, and better understand your traffic flow and performance by Buyer, Buyer State, Publisher, Publisher State, Channel, Day, and Hour. You should be using this report to assess traffic volume and quality over time comparisons and ranges.

Learn more about the Comparison Report.

Buyer and Publisher Performance Summary 

The Buyer and Publisher Performance Summary allows you to track performance and revenue for your publishers and buyers. You can view each report grouped by all kinds of criteria.

Consider this your home base for publisher and buyer performance, where you can see pings, posts, rejected, accepted, sold, and many more KPIs associated with each publisher generating traffic, and each buyer purchasing leads. You can see the following columns per buyer, campaign and product.

Learn more about Buyer and Publisher performance reports. 

Lead Details Report 

The Lead Details Report allows you to view detailed information about all leads in your system such as Lead ID, post status, quality, post price, state, IP, and more. If you use Phonexa’s call tracking and distribution product Call Logic, this is similar to the Call Details Report. You get insight into each individual lead based on lead ID, the status of the lead, and whether it posted properly to a buyer, quality of the lead based on duplicative information, as well as revenue data associated with that particular submission. The lead is also mapped to its respective source and campaign so you can see more granular data about this particular submission.

Learn more about the Lead Details Report

Lead Parameters Report

This Lead Parameters Report allows you to compare parameters across a lead’s status, including all leads, as well as sold leads versus rejected leads. Which publisher is sending traffic with a higher quality range? What’s the percentage ratio of all Publishers and sources according to required parameters for qualification? … These are just some of the questions the Lead Parameters Report will help you answer.

For example, if you wanted to determine the age, geography, or income range for accepted leads from a specific campaign or source, you could view that data via pie charts and graphical representations to better understand the demographics between higher quality and lower quality leads. You would use this report to inform your marketing campaigns and target audiences based on historical data. 

The Waves Report

The Waves report displays lead data in a graphical representation for specific products. For example, if you wanted to see all your leads by product and better understand the number of leads that had specific qualities or parameters per product, you could view the specific counts in charts with Waves. 

Learn More about the Waves.

Scheduling Reports

The Scheduling Reports export feature allows you to set a schedule for reports you’d like to see in your inbox. Make sure you’re getting these reports in your inbox regularly to improve your performance with added visibility into your campaign, product, and buyer performance.

Want to chat more about the reporting features available to you? Drop a note to our Customer Success team here.

Liana Tonoyan avatar
Liana Tonoyan
Chief Information Officer
Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.
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