The Essential Connection Between Call Tracking and Marketing Analytics

When considering investments in martech, brands dedicate 26% of their marketing budget, even in uncertain times, covering both essential and desirable martech tools.

While the distinction between the two may seem clear, rapidly evolving consumer behaviour and the surge in customer communications have transformed even some ostensibly optional functionalities. In certain cases, these functionalities align with core martech components like web analytics, CRM, and call tracking.

An enterprise’s ability to navigate the marketing technology landscape relies on various factors, including a well-integrated stack. Undoubtedly, having all the necessary technology in place is crucial. This is particularly true for brands allocating a small portion of their budget to driving sales calls. What they truly require is an efficient call tracking tool.

Here’s why employing a call tracking marketing solution is vital for revenue growth and the scalability of your business.

Understanding The Significance Of Call Tracking

In today’s landscape, consumers hold higher expectations and increasingly stringent standards for client service and support. This is one reason why brands often adopt an omnichannel approach to the customer experience, consolidating data from various channels such as emails, live chats, and phone conversations.

Businesses need all the essential customer data to refine a buying journey and tailor CTAs. Call tracking enables enterprises to achieve closed-loop attribution, acquire crucial data, establish caller profiles, and more. In other words, it provides them with an opportunity to see the complete picture.

Furthermore, call tracking aids marketing experts in identifying which campaigns generate the most calls, monitoring specific initiatives through dynamic phone numbers, and evaluating the current and future marketing capabilities of the company.

 

As previously mentioned, evaluating cross-channel performance is vital for any enterprise. Therefore, it’s not uncommon for businesses to seek platforms or software that can help answer fundamental questions, such as:

• Which ads prompt most of the calls?
• Can I identify the keywords that bring more leads and trigger more calls?
• How effective are my landing pages?
• Which campaigns have the best ROI?

Today, measuring your marketing impact is crucial for the viability of your organization.

Phonexa’s call tracking software, Call Logic, accomplishes precisely that. For example, brands frequently use keyword tracking to evaluate campaign performance at the keyword level. This way, they can determine which conversion keywords attract their prospects and refine their funnel.

 

Multi-channel attribution is one of the many fundamental components of call tracking software. Here’s why it’s essential for any business:

• Its transformative potential can revolutionize a multi-channel strategy.
• Enterprises can automatically track calls and precisely identify lead sources.
• It provides the capability to understand clients’ needs and predict their behaviour.

Call tracking software is a reliable way to identify all the contact points and manage the customer lifecycle.

Unlocking Reporting and Analytics Proficiency

Like any modern business, you’ve likely contemplated creating a tracking strategy. However, let’s acknowledge that any effective plan involves real-time reporting and analytics. The absence of these components could spell doom for your company.

Sophisticated reporting and analytics functionalities are frequently integrated into call management software. This empowers brands to evaluate all the gathered information, optimise the utilisation and significance of acquired data, and expedite their analysis. Consequently, enterprises can comprehensively examine traffic sources, trends, call volumes, keywords, and approaches.

Now, let’s delve into a detailed exploration of the advantages these features provide.

Keep Your Company Up To Speed

Capitalising on real-time reporting enables the continual monitoring of each incoming call, displaying details such as duration, hang-ups, missed calls, conversion rates, click-through rates, and more. In essence, it provides a means to evaluate the effectiveness of calls within the customer conversion path.

Make Informed Decisions

Armed with comprehensive information on campaign performance, enterprises can identify weaknesses, discern which campaigns are achieving their objectives, seamlessly withdraw ads, or make instant adjustments.

Recover Lost Leads

Accessing details about prospects who didn’t convert is vital for businesses. These features aid in measuring and evaluating customer acquisition costs and successfully implementing lead scoring for inbound call leads.

Cultivate Client Trust

Brands cannot afford to overlook how clients respond to their services, support, or ads. Real-time reporting and analytics empower brands with profound insights into launched campaigns and every conversion, allowing them to reflect on CX and bolster client trust.

Optimal Strategies for Harnessing Call Tracking

It’s imperative for marketing specialists to access comprehensive data on overlooked prospects, achieved conversions, and customer behaviour. Incorporating solutions such as call tracking allows the amalgamation of offline and online efforts, the allocation of phone numbers to specific campaigns, and the attribution of each call and conversion.

Integrating call tracking can profoundly strengthen your enterprise regardless of your industry, be it insurance, solar, legal, or home services. Here’s how:

• Monitoring calls aids in establishing an exceptional support team and enhancing CX
• Employing IVRs and surveys aids in gathering vital data and attaining insights into customer behaviour
• Tailoring the call experience contributes to keeping clients engaged
• Implementing intelligent call routing through real-time reporting enhances CR
• Incorporating AI-powered IVRs and chatbots and facilitating client communication with company representatives ensures elevated customer satisfaction and retention rates
• Identifying overlooked opportunities and ensuring the efficient utilization and allocation of available resources is facilitated by this tool

Learn how to craft informed strategies and enhance your clients’ experience through call tracking by booking a consultation with one of Phonexa’s experts.