Call Tracking Software For Businesses and Agencies

Call tracking software provides detailed attribution for all inbound call traffic, allowing businesses to measure effectiveness and increase revenue.

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Get More Conversions

Companies can easily streamline campaigns for more high-quality leads through attribution from a call tracking system. By optimising the customer journey, your business can get more conversions and boost revenue.

Define the Customer Journey

Call Details

Define the Customer Journey

View line-by-line descriptions for each lead, including whether the lead was rejected or sold, where the lead came from, the time stamp, which buyer it matched with, and whether the lead did or did not result in a product or service sold.

Define the Customer Journey

Enhance the Caller Experience

IVR and Automatic Call Distributor

Enhance the Caller Experience

With data-driven automatic call routing that disperses calls based on caller IVR responses and agent availability, you can effectively manage all incoming calls. Use filter settings with caller tracking software to ensure that high-quality leads are given priority.

Enhance the Caller Experience

Get Your Daily Briefing Anytime

Call Logic Dashboard

Get Your Daily Briefing Anytime

Monitor daily traffic and other key performance indicators for your campaigns with one programme using a comprehensive “at-a-glance” dashboard. This solution interface is invaluable, providing real-time data for all incoming calls.

Get Your Daily Briefing Anytime

Call Tracking Software Has the Answers for Your Marketing Questions

Call Tracking Software Has the Answers for Your Marketing Questions

  • What ads prompted my calls?
  • What keywords are most effective?
  • Which landing pages are successful at driving calls?
  • Which campaigns are getting the best ROI?

Call Tracking Software Has the Answers for Your Marketing Questions

Learn More About Call Tracking Software

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The 5 Biggest Problems Solved by Call Tracking

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Powerful alone. Better together.

Click “Build My Plan” to discover which Phonexa solution best scales with your business, and identify the product in our marketing automation suite that complements your strategy.

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Listen for New Marketing Opportunities

Call Recording

Listen for New Marketing Opportunities

A comprehensive call tracking tool such as sales call recording considerably simplifies tasks and makes critical information easily accessible for businesses to base decisions on. Businesses can bundle digital call recording tools with sales call tracking software to identify issues, recover missed details, keep marketing teams informed, and leverage the potential of untapped insights.

Listen for New Marketing Opportunities

Get Data on Demand in Real-Time

Call Management

Get Data on Demand in Real-Time

Call management provides a smooth, seamless process of lead generation with advanced real-time reporting that guarantees regular updates on the status of your marketing campaigns. Get data-driven solutions aimed at the development and growth of your company with phone tracking software as part of a call management system.

Get Data on Demand in Real-Time

Equip Your Business with Call Analytics

Call Tracking Analytics

Equip Your Business with Call Analytics

Advanced call tracking analytics provide insights into your inbound call tracking and help boost marketing ROI. With intuitive tables and reports, businesses can leverage data from call tracking efforts to assess campaign performance.

Equip Your Business with Call Analytics

Call Tracking Software FAQs

How does call tracking work?

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Call tracking works by equipping companies with consumer phone numbers that are trackable—this can be applied to custom vanity numbers, toll-free numbers, or local numbers.

When a consumer sees these numbers online or from other marketing channels and place a call, their call is tracked by the Phonexa platform. In turn, Phonexa delivers valuable data and granular reporting to support these tracking capabilities, providing useful insight into what drives your calls.

What information can I collect by using call tracking?

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You can expect deep insights into your campaign, like which web page the call came from, the relevant Google Click ID, what keyword led to the call, or if the call could be attributed to a specific marketing campaign. With Phonexa call tracking, you can hone in on individual calls.

Collected data can tell you a caller’s location, the date and time of the call, the duration of the call, whether it is a unique or duplicate call lead, in-depth reporting on why the call was rejected or accepted, and key demographics about your caller. Call tracking ultimately delivers a wealth of information to users.

How can call tracking help with my marketing decisions?

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By connecting your online efforts with your multi-channel marketing strategy, call tracking gives you a bird’s eye view of your marketing strategy. By utilising call tracking, you can use caller data for better ad targeting, generate more calls from popular landing pages, increase traffic by shifting resources based on real-time call data, plan future campaign efforts with predictive analysis, and more.

How can using a ping tree solution with call tracking improve my ROI?

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Phonexa’s ping tree empowers you to create new monetisation opportunities, by distributing your leads to offers that were rejected by other direct advertisers. With Phonexa, you can utilise call lead distribution to increase your revenue by harnessing distribution algorithms based on price, priority of advertiser relationship, and weighted lead traffic – distributing quality leads to your direct advertisers.

What marketing channels work with Phonexa call tracking?

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Phonexa call tracking works with practically every type of marketing channel. You can use it on organic search, paid search, social media, display ads, email marketing, and even traditional media like print, radio, and television.

Do you offer toll-free vanity numbers?

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Yes! We provide companies with convenient toll-free vanity phone numbers.

Can I customise the caller experience?

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Phonexa is customisable and very easy to use, offering a variety of ways to create a custom caller experience, delivering tailored features such as an Interactive Voice Response (IVR) and incoming call greeting recordings per call channel. You can utilise local phone numbers depending on your target audience’s location, or pull other data from callers to connect them with the right agent or representative.

Is there a way to record calls?

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Yes, the Phonexa platform comes with call recording. This valuable conversation tracking tool gives companies the opportunity to get a detailed understanding of their conversion calls. Recordings can be used for training purposes or as a way to improve sales performance and customer service.

Can I create a custom IVR that can route callers to specific destinations?

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Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers according to specific metrics or filters that you decide; you can also make sure that callers are met with a friendly greeting and a set of menu options to expedite their experience. Schedule a free demo.

What is a Dynamic Number Insertion (DNI) and how can it help my marketing campaign?

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DNI is an inbound call tracking feature where a unique phone number is tied to each ad source to help marketers evaluate offline client behaviors in the same manner they track online behavior through the use of cookies. By implementing DNI, businesses can establish a local presence, increase their marketing budget in real-time, track social media metrics, and use international toll-free phone numbers to market their products and services.

How can businesses leverage Call Attribution for their marketing campaigns?

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By attributing every inbound call, businesses can collect data and gain deep insights into customer behaviour, customise and improve the customer experience to engage customers, and implement intelligent call routing to increase customer retention. All of these benefits allow businesses to identify missed opportunities for future campaigns.

Call Tracking Blog Posts

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7 Industries That Need To Leverage Call Tracking

Let’s take a closer look at the top 7 industries that have much to gain from call tracking.

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leads

Understanding Pay Per Lead Model: What It Is, How It Works & Its Advantages

Staying competitive in the digital marketplace requires having the edge on generating a constant flow of high-quality leads.

Read more
The Necessity of Call Tracking and Analytics

The Necessity of Call Tracking and Analytics

Make sure you’re getting the benefits of your marketing efforts by organising and managing your sales leads.

Read more
View all posts

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