Call Tracking Software For Businesses and Agencies

Call tracking works by equipping companies with consumer phone numbers that are trackable—this can be applied to custom vanity numbers, toll-free numbers, or local numbers.

When a consumer sees these numbers online or from other marketing channels and place a call, their call is tracked by the Phonexa platform. In turn, Phonexa delivers valuable data and granular reporting to support these tracking capabilities, providing useful insight into what drives your calls.

You can expect deep insights into your campaign, like which web page the call came from, the relevant Google Click ID, what keyword led to the call, or if the call could be attributed to a specific marketing campaign. With Phonexa call tracking, you can hone in on individual calls.

Collected data can tell you a caller’s location, the date and time of the call, the duration of the call, whether it is a unique or duplicate call lead, in-depth reporting on why the call was rejected or accepted, and key demographics about your caller. Call tracking ultimately delivers a wealth of information to users.

By connecting your online efforts with your multi-channel marketing strategy, call tracking gives you a bird’s eye view of your marketing strategy. By utilising call tracking, you can use caller data for better ad targeting, generate more calls from popular landing pages, increase traffic by shifting resources based on real-time call data, plan future campaign efforts with predictive analysis, and more.

Phonexa’s ping tree empowers you to create new monetisation opportunities, by distributing your leads to offers that were rejected by other direct advertisers. With Phonexa, you can utilise call lead distribution to increase your revenue by harnessing distribution algorithms based on price, priority of advertiser relationship, and weighted lead traffic – distributing quality leads to your direct advertisers.

Phonexa call tracking works with practically every type of marketing channel. You can use it on organic search, paid search, social media, display ads, email marketing, and even traditional media like print, radio, and television.

Yes! We provide companies with convenient toll-free vanity phone numbers.

Phonexa is customisable and very easy to use, offering a variety of ways to create a custom caller experience, delivering tailored features such as an Interactive Voice Response (IVR) and incoming call greeting recordings per call channel. You can utilise local phone numbers depending on your target audience’s location, or pull other data from callers to connect them with the right agent or representative.

Yes, the Phonexa platform comes with call recording. This valuable conversation tracking tool gives companies the opportunity to get a detailed understanding of their conversion calls. Recordings can be used for training purposes or as a way to improve sales performance and customer service.

Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers according to specific metrics or filters that you decide; you can also make sure that callers are met with a friendly greeting and a set of menu options to expedite their experience. Schedule a free demo.

DNI is an inbound call tracking feature where a unique phone number is tied to each ad source to help marketers evaluate offline client behaviors in the same manner they track online behavior through the use of cookies. By implementing DNI, businesses can establish a local presence, increase their marketing budget in real-time, track social media metrics, and use international toll-free phone numbers to market their products and services.

By attributing every inbound call, businesses can collect data and gain deep insights into customer behaviour, customise and improve the customer experience to engage customers, and implement intelligent call routing to increase customer retention. All of these benefits allow businesses to identify missed opportunities for future campaigns.