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Entrepreneurs, online businesses, and marketers always look for low-risk methods to promote their products. Often, the performance-based approach proves effective, making affiliate marketing an essential part of a company’s strategy.
Brands have used this advertising model and numerous other affiliate marketing tools for years to generate high-quality traffic and leads. Amazon, in particular, popularised this practice by launching its now widely-popular affiliate marketing program.
The thrill behind the popularity of affiliate marketing is simple – it guarantees high ROI and relatively fast business growth. In 2017, affiliate marketing spend reached $5.4 billion in the U.S. alone. Since then, it has been estimated to reach $8.2 billion in the United States by 2022.
The willingness of businesses to tap into the potential of affiliate marketing is understandable, given that brands equipped with affiliate marketing tools can significantly improve the position of their services and products on the market.
But it’s one thing to understand how to apply affiliate marketing techniques; utilising the right affiliate marketing resources is another.
Let’s explore how the best affiliate marketing tools can help businesses create appealing and essential ad creatives, effectively track their performance, and achieve positive outcomes for their marketing goals.
Here are some methods used by successful affiliate marketers:
- Banners for Affiliate Marketing
- GIF and HTML5 Banners
- Affiliate Images
- Text Links
- Engaging Video Content
- Virtual Chatbots
- Affiliate Campaign Tracking
- Affiliate Campaign Analytics
Banners for Affiliate Marketing
It’s no secret that banner ads remain one of the most frequently used forms of ad creatives in the affiliate marketing industry. Despite banner blindness and the popularity of ad blockers, the use of banner ads is gaining traction. It happens mainly due to consumers’ insatiable hunger for image-based content and the general ability to process visual data faster than text.
Creating and running banner ad campaigns on ad networks helps businesses promote their brand on and off their websites. A glance at a banner allows visitors to learn everything they need at that stage.
Here are some examples of banner ads used for lead generation and remarketing purposes.
With the right affiliate marketing tools, marketers and dedicated teams can create static and dynamic banner ads. But apart from the design quality, it’s crucial to have great content to back it up.
The branding elements help businesses build identity, maintain consistency, and deepen trust. For that reason, you must use a logo, brand name, colour palette, typography, slogans, and other brand elements when designing any creative ad.
GIF and HTML5 Banners
The more prospects and customers see your company logo or marketing offers displayed on ads, the more likely they will recognise your brand just by its colour palette or slogan.
GIFs and HTML5 banners attract more attention and have higher conversion rates. The interactivity factor plays a crucial role in this case.
There’s no denying that an image is a tried and true way to attract your audience’s attention.
Plain stock photos can enhance the performance of blog posts, landing pages, or social media posts. In some cases, affiliate images are used in teaser ads with or without text to intrigue the target audience and create buzz around the brand.
But don’t rely solely on stock graphics. Instead, try using photo editors like Pixlr or Photoshop to adjust or create a more complex layout.
Text links are widely used in content like reviews, how-to guides, or listicles produced by third parties or affiliates.
More than 80% of marketing experts state that the number of affiliate link clicks remains one of the most popular metrics they track. Brands and affiliate partners use links that promote specific offers in blog posts, email marketing campaigns, social media, and other marketing channels.
Phonexa’s Lynx can help you measure impressions, track digital sales, and secure the leads your advertisers require. Link tracking is one of the essential affiliate marketing tools that allows identifying the best-performing links and analysing real-time data on your web traffic.
Interested in learning more about how Phonexa’s link tracking software can power your affiliate initiatives? Check out how Lynx can boost your program’s total revenue here.
Since videos tend to affect purchasing behaviour and decisions substantially, marketers harness the power of video by creating product reviews, webinars, ads, guides, or entertaining content.
Every webinar or video review used in affiliate marketing campaigns can help you drive additional awareness, business growth, and affiliate leads. If you’re looking to create marketing videos for your YouTube channel or social media, Renderforest can help you craft engaging and memorable content.
Chatbots for Affiliate Marketing
Modern customers prefer having multiple contact options, including live chatbots. The latter allows businesses to engage with clients across different channels, including messaging apps, SMS, and websites.
Here are some of the benefits chatbots offer to businesses:
- High-Quality Support
- Affiliate Campaign Performance
- Improved Lead Generation
Managing and optimising campaigns can be tricky if you don’t have access to real-time data. With Voluum or Phonexa’s affiliate software, your business can get all the affiliate marketing resources required to create more profitable campaigns and ensure business growth.
Granular reports and campaign analytics tools enable businesses to measure the effectiveness of every affiliate campaign. Whether you’re looking to drive more traffic or increase sales, campaign analytics can help you identify purchase trends, plug up funnel leaks, and improve marketing ROI.
Schedule a consultation with one of Phonexa’s experts to learn how a comprehensive affiliate tracking system can help you track affiliate performance and strengthen your affiliate marketing efforts.