Our latest feature releases bring valuable upgrades to the Phonexa Suite, giving you more powerful tools for improving efficiency, partner collaboration, and compliance. Along with the Buyer Referral Commission and iClear Cost Report, we’re excited to introduce a new Do Not Call Check within the Form Builder to help ensure TCPA compliance. Let’s explore each of these exciting updates!

LMS & Call Logic

Buyer Referral Commission Setup

Phonexa’s new Buyer Referral Agent Setup enables external partners to refer new buyers to a lead provider’s platform and earn a commission on lead purchases made by those referrals. With this feature, a partner can direct potential customers to the company’s site. If these referred customers sign up and purchase leads from the lead provider, the Referral Agent partner will receive a commission on each transaction.

Here’s an example:

A financing company helps contractors by offering loans for various jobs but doesn’t currently sell leads (new opportunities). Recently, about 80% of the contractors they work with have asked if they could also provide leads. To meet this demand, the financing company wants to partner with a lead provider. Through this partnership, the financing company will send contractors to the lead provider’s website. If these contractors sign up on the client’s portal and buy leads, the financing company will earn a commission for each lead they purchase. To support this, the lead provider has created a new “Referral Agent” role inside of the Phonexa suite to track referrals and earn commissions.

We have released the new Referral Agent role. With this role, the referral partners can earn a commission from Admin earnings for each purchased lead:

• New Role: Referral Agent: A new role specifically for agents who refer contractors to the Client

• New Referral Field on Buyer Profiles: Each buyer profile now includes a “Referral” field to capture referral information
• New Referral Filter and Column in the reports: Added a filter and column to identify and track referral information in reports
• New Setting for Enabling Referrals: Enable Referral toggle located within Project Settings
  • Project Settings > LMS & Call Logic > Buyer Settings > Registration Process: This toggle allows users to enable the above

Learn more: Buyer Referral Commission Setup

iClear

iClear Cost Report

The iClear Cost Report, which can be enabled in your project settings, provides a comprehensive view of the financial and statistical data associated with your leads processed through our iClear services. This report gives you a detailed overview of how using iClear services impacts your lead management, offering a comparison between processes that utilise these services and those that do not. By leveraging these insights, you can strategically optimise your iClear expenses, maximising the impact of your investment for more effective and efficient results. Make data-driven decisions and take control of your iClear service costs with ease.

Key Benefits of the iClear Cost Report:

View the expenses associated with iClear services, gaining transparency into service costs
Identify trends and peak usage periods for iClear services, highlighting cost-saving opportunities
With visibility into iClear service expenses, you can strategically plan your resources and maximise ROI

Learn more: iClear Cost Report

Form Builder

New Third-Party Service: Do Not Call Check on Form Builder

Phonexa’s Form Builder is an easy-to-use tool that lets you create custom forms by simply dragging and dropping elements. It’s a self-service solution, meaning you can build and customise forms on your own without needing technical skills.

With the new Do Not Call (DNC) Check feature, the Form Builder can now automatically verify a consumer’s phone number against the national DNC list before the form is submitted. This helps businesses ensure compliance with TCPA regulations by screening out numbers on the DNC list, reducing the risk of unwanted contact. Currently, this feature is available only in the U.S.

Benefits of the Do Not Call Check:

Compliance Assurance: Maintain adherence to TCPA regulations by screening for DNC-listed numbers, ensuring your outreach aligns with federal requirements
Reduced Legal Exposure: By filtering out DNC-listed contacts, you protect your business from potential penalties associated with DNC violations

Learn more: Form Builder Setup > Third Party / Validation Settings

Pay-per-call lead generation has become one of the key strategies for businesses seeking to boost customer acquisition in today’s ever-changing digital marketing world. This performance-based method connects marketers with small and medium-sized companies and organisations where direct contact has a significant impact on customer decisions.

Pay-per-call lead generation adds a human component to digital marketing by prioritising phone interactions above clicks and impressions. Advertisers can use sophisticated pay-per-call tracking tools to thoroughly analyse call sources, length, and caller intent before investing in this high-converting strategy. This guide covers the pay-per-call lead generation topic, including its basics, as well as best practices instructing how to start.

What Is Pay-Per-Call Lead Generation?

The technology of pay-per-call lead generation allows the use of various marketing sources to get new leads that are interested in exact goods and services and thus lead prone calls to businesses. With 98% of the UK adult population owning a mobile phone, the potential audience for these marketing campaigns is enormous. According to this performance-based approach, the publisher receives payment from the advertiser for the generated pay-per-call leads that meet certain criteria.

Source: Uswitch

For businesses and sectors like home improvement, insurance, or legal services, where calls bring a bigger number of leads, pay-per-call lead generation might be more effective. The marketer can encourage high-intent clients to call by using pay-per-call marketing. The approach, to put it simply, connects two parties and generates leads that may convert more effectively than some other types of digital advertising.

Call Logic from Phonexa is a useful tool for businesses that use pay-per-call marketing. Businesses may efficiently handle and distribute the leads and obtain useful call data with the aid of call tracking and ping post technologies. Pay-per-call marketing companies can add improvements to their strategies and campaigns for increased conversion rates by providing thorough data on caller behaviour.

How Does Pay-Per-Call Lead Generation Work?

When you use pay-per-call software, every call is tracked to guarantee that it meets specific criteria, including quality and duration, ensuring that advertisers get high-quality leads.

This software is beneficial for advertisers to accurately evaluate the ROI of their campaigns by providing comprehensive analytics on each contact, such as the caller’s location, the duration of the call, and the outcome. 

Are you ready to take control of your pay-per-call lead generation? Select your subscription plan, or book a demo to discover more about Phonexa’s inbound call management platform.

When it comes to lead management, Phonexa’s LMS Sync simplifies the process of managing and distributing pay-per-call leads, increasing marketers’ opportunities for success in the pay-per-call lead-generating arena. It does more than just trace sources and track user journeys; its innovative ping tree technology effectively identifies hidden chances in previously denied pay-per-call leads.

Publishers promote the advertiser’s services via numerous channels, and potential clients make calls, which are then logged and analysed for quality. The publisher receives compensation for creating high-quality pay-per-call leads if a call qualifies.

Using a direct connection with interested consumers, the pay-per-call approach helps advertisers by increasing conversion rates. It enables publishers to profit from their promotional activities, creating superior pay-per-call leads.

What Advantages Do Advertisers Get from Pay-Per-Call Lead Generation?

Pay-per-call advertising grants a lot of benefits to advertisers aiming to improve their pay-per-call lead creation and conversion processes. Let’s have a look at the main advantages:

• Greater conversion rates: Pay-per-call leads who initiate the call are often further along in the purchasing process, resulting in greater intent to buy and higher conversion rates than standard digital leads.
• Effective lead generation: Advertisers can pre-qualify each call using particular parameters such as call duration, geographic location, and caller intent. Using a pay-per-call service provider guarantees that advertisers only pay for those leads that match their specific requirements.
• Personalised customer interaction: Pay-per-call advertising enables direct, real-time communication between the customer and the advertiser. Clients become frustrated when they cannot access live help over the phone. Globally, 30% of respondents think it’s the most frustrating aspect of bad customer service.
• Measurable ROI: With detailed statistics on call volumes, call durations, conversion rates, and other crucial parameters, advertisers can effectively quantify the return on investment for their campaigns.

What Advantages Do Publishers Get From Pay-Per-Call Lead Generation for Publishers?

No doubt, publishers play an essential role in the system of pay-per-call lead generation. Their job is to connect advertisers with potential clients using their promotional skills and tools. Let’s have a look at what benefits pay-per-call lead generation can bring to publishers:

• Higher revenue potential: Pay-per-call leads typically generate higher payouts than standard pay-per-click (PPC) models since conversion rates are unusually high, occasionally exceeding 50%, whereas click conversion rates average about 2%.
• Marketing strategy flexibility: Pay-per-call advertisements give SEO, email marketing, social media, and other marketing platforms the ability to generate leads and give them creative freedom at the same time.
• Greater user engagement: To link consumers and marketers, publishers offer pay-per-call services. Publishers can significantly improve user engagement and conversions by producing interesting content. Publishers can convert 42% more visitors into pay-per-call leads by personalising content calls to action (CTAs).
• Improved tracking and optimisation: Using call tracking software, publishers can find out how specific SEO marketing keywords generate high-quality pay-per-call leads. Publishers can focus on SEO and cut down on less effective channels if this is more effective than email marketing or social media advertising.

Top 5 Industries To Use Pay-Per-Call Marketing

Some industries might be more suitable for pay-per-call marketing, as they might be more urgent or complicated, requiring immediate and direct contact. Pay-per-call marketing may not be very profitable for services and goods that are not as urgent, or that can be purchased online with little assistance. In certain industries, the pay-per-call approach works well because of the value of human interaction and the requirement for thorough information.

• Home services: These include locksmith, HVAC, and plumbing services, where customers call for prompt resolutions due to urgent needs. 
• Legal counsel: People are likely to use direct calls to set up sessions when seeking legal assistance on criminal defence or personal injury.
• Financial services: Since customers want personalised guidance on complicated financial products, the mortgage, loan, and insurance sectors profit from direct calls.
• Healthcare: Appointments and consultations require immediate attention, especially in specialised fields like dental services or elective surgery.
• Emergency services: Towing, roadside assistance, and emergency repair services commonly must be solved immediately.

What Differentiates Pay-Per-Call Lead Generation From Other Strategies?

One of the outstanding characteristics of the pay-per-call method is that it sets up immediate and direct connections between customers and companies.  It is especially useful for those services that need quick decision-making or comprehensive consultations.

• Direct interaction vs. digital forms: Unlike digital techniques focused on clicks or form submissions, the pay-per-call strategy creates direct interaction, receiving pay-per-call leads via real phone calls, which shows a higher level of intent.
• Higher intent verification: Pay-per-call leads typically have a higher degree of intent than leads produced by clicking on internet ads. Someone who visits a law office for a consultation is probably more ready to use services than someone who just looks at the website of a law company.
• Quality over quantity: While pay-per-click campaigns and search engine optimisation draw a lot of users to websites, the pay-per-call technique concentrates on drawing a smaller but more involved audience. This method ensures higher conversion rates for specifically targeted services, for instance, healthcare consultations.
• Personalised service: This strategy offers in-depth, personalised interactions that can be adapted to the caller’s needs in real time. This is in contrast to typical email marketing efforts, which do not have this level of customisation.

How To Get Started With Pay-Per-Call Lead Generation

Specify Your Target Audience

Why is it needed?  Firstly, no one wants to spend time, money, and effort on someone who is not interested in your services or product. The second reason is that they feel exactly the same! About 91% of customers will purchase from companies that identify and understand their pain points and thus provide relevant offers.

Your target audience is already looking for you; now, all you have to do is start looking for them. If your company specialises in emergency plumbing repairs for homeowners, your marketing efforts should concentrate on areas with high homeownership rates and emphasise quick, reliable support. This specificity means that your pay-per-call advertising targets those leads who are most likely to convert, optimising your investment and improving campaign performance.

The first step on the list is always identifying the target audience since the knowledge you discover will determine your next actions, from selecting the best keywords to choosing the most successful marketing channels.

Produce Engaging Ads

Knowing who your target audience is will help you customise the ad’s location, style, and message to better appeal to prospective pay-per-call leads and increase the chances that they will call.

Pay-per-call leads will see your ads for the first time, so they need to be convincing enough to make them take action. A brief description of the service or product, its potential benefits to the user, and, to some extent, its advantages over competitors should also be included in an advertisement.

Be persuasive, but don’t overplay with language.  Note that visual components commonly have a major impact on ad engagement. Make use of high-quality photos or graphics that are applicable to the services you offer. The layout should direct your pay-per-call leads towards the main message and call to action, and the design should be attractive without being overbearing.

The call-to-action is when you ask the viewer to make the call. It must stand out and say it all sometimes, prompting with, let’s say, ‘Get in touch today’ or ‘Cal now’. Ensure that the phone number is readable and easily noticeable.

Select the Right Pay-Per-Call Lead Generation Platform

Different platforms have distinct advantages, making them appropriate for various businesses and marketing strategies. Pay-per-call can be more beneficial for banking, healthcare, and insurance companies, where customers frequently prefer phone conversations before making decisions. According to statistics, calls in these businesses have a 10-12 times higher conversion rate than other lead types.

When evaluating pay-per-call platforms, it is critical to consider the channels that produce the best results for pay-per-call campaigns. Options include:

• Paid search.
• Organic search.
• Mobile search.
• Social Media
• Display advertisements.
• Traditional channels (print, radio, etc.)

Each of these channels targets different audience groups and has varying levels of engagement and conversion potential.

Managing and measuring campaign effectiveness is also important when selecting a platform. Pay-per-call programs provide specific insights about industry trends and client behaviour, essential for customising marketing messages and optimising offerings. To maximise their return on investment, businesses should select a platform with powerful analytics and tracking features.

There is no one-size-fits-all approach to determining which platform works best for pay-per-call lead generation. The decision should be based on your target audience, industry and the desired level of involvement. Careful examination of these factors, together with the usage of relevant data and insights, will assist you in choosing the best platform for your pay-per-call lead generation.

Create Budgets and Bid Strategies

Budgets should be planned based on the average cost per lead (CPL) and projected return. Pay-per-call CPLs are greater because these leads have a high intent and conversion rate. This performance-based method charges only for calls that meet specific criteria, such as length or caller location. In the end, this strategy is cost-effective.

The bid strategy must align with your company’s goals and target audience. This includes selecting the appropriate service categories and locations for your advertisements, as well as determining your CPL. Higher bids may result in more pay-per-call leads, but you should weigh your budget and work value. Improve ROI by using real-time analytics to assess campaign success and make necessary changes.

Track and Analyse Results

Monitoring and analysing marketing effectiveness is essential for pay-per-call lead generation, as well as any other marketing campaign you want to enhance or keep doing well. A Nestlé case study illustrates the time-saving benefits of using data tracking and analytics. According to this case, their team reduced marketing reporting time by 80% by using marketing data analytics, freeing up more time for productive tasks.

Pay-per-call campaigns bring better visibility and insights by presenting detailed profiles of the leads and distinct trends in customer behaviour and preferences. The advantage of these insights is that they help to adjust campaign strategy and target exact customers to increase conversion rates. Businesses can ensure they target the correct audience and produce high-quality pay-per-call leads by regularly evaluating and modifying their campaigns. 

How Much Should You Charge for Pay-Per-Call Leads?

When you need to define the pricing for pay-per-call leads, several aspects should be considered, including the industry, competition, and the quality and quantity of your target audience. These factors can have a significant impact on the cost per lead. For example, sectors with greater competition or those that provide high-value services frequently have higher CPL due to the extra effort required to obtain high-quality pay-per-call leads.

The CPL might also significantly vary depending on the industries. Businesses in areas with high job values, such as banking, healthcare, legal, and home services (like plumbing or HVAC), are likely to spend more per lead. In contrast, industries with lower job values, such as windscreen replacement, will likely have lower CPLs. To calculate your CPL, use this simple calculation:

Also, there are various pricing methods for pay-per-call lead generation. Some networks may have set pricing, which is a more rigid method, but others may have different price systems.

To determine the proper rate for pay-per-call leads, we’ll break it down into three steps:

• Measure your industry’s average CPL
• Check the competitive level
• Evaluate the value of the services that you’re advertising

Each company and industry will have unique requirements, so you must adjust your approach accordingly.

Pay-Per-Call Leads vs. Pay-Per-Lead: What To Select?

When selecting between pay-per-call and pay-per-lead marketing, businesses have to analyse their unique requirements, the nature of their industry, the value of their services, and the preferred customer journey.

The table below highlights the most important differences that can help you make a decision:

Effective Pay-Per-Call Traffic Sources

Pay-per-call traffic sources help businesses get inbound phone calls from potential customers. These sources are effective because they may target leads that are more likely to convert over the phone. Let’s have a closer look at some of the most popular pay-per-call traffic sources:

➥ Google Ads can be very effective because of its broad reach and ability to target people based on their search intent. When people search for specific services or products, ads targeting those enquiries can encourage them to call.

Advertisers use keywords to target visitors who are likely to make a purchase. For example, someone who is looking for “emergency plumbing services”  most likely needs a plumber immediately, thus making them an ideal candidate for a pay-per-call campaign.

➥ Social media (Facebook, LinkedIn, Instagram) allows advertisers to set up advanced targeting based on demographics, interests, and behaviours, allowing them to reach specific audience groups.

Advertisers can design ads that provide a direct CTA to make a call to a company. For instance,  a Facebook ad for a local dental clinic can target viewers in a specific area, prompting them to contact for an appointment.

➥ SEO directs organic traffic to a company’s website, where potential clients will find a phone number to contact. This method is cost-effective because it relies on unpaid search results.

Businesses that optimise their website for relevant keywords might appear higher in search results, improving their chances of receiving calls. A law practice that optimises for a “personal injury attorney” can attract people looking for legal help in this area.

➥ YouTube’s large user base and the engaging nature of its video content make it an ideal platform for pay-per-call advertising. And its popularity cannot be overestimated. Between 2024 and 2029, the global YouTube user base is predicted to grow by 232.5 million.

Source: Statista

Businesses can use CTA overlays in their videos or in the video description to motivate viewers to call. For example, a tutorial video on house repairs can end with a recommendation to seek expert help.

➥ Traditional channels (radio, print, and direct mail) effectively target local audiences or specific demographics. Advertisements on these channels include a call to action (CTA) and a phone number. A radio commercial for an insurance business may encourage listeners to contact for a free quote.

The success of the traffic sources depends on their power to reach potential customers at different stages of the buying process – from those actively searching for a service to those who may be persuaded to call based on targeted advertising. Combining these channels allows organisations to efficiently drive high-intent calls, resulting in increased conversion rates and ROI.

Compliance in Pay-Per-Call Lead Generation

Compliance in pay-per-call lead generation is primarily related to the adherence to regulations that control consumer privacy and telemarketing. A critical component of this compliance is adhering to the Telephone Consumer Protection Act (TCPA), which requires the explicit consent of individuals before marketing communications via telephone. This legislation guarantees that businesses adhere to consumer privacy and preferences, thereby decreasing the frequency of unsolicited and potentially intrusive marketing calls.

Additionally, companies that generate pay-per-call leads must be vigilant regarding their leads’ quality and source. This means ensuring that the leads are generated ethically and that the marketing practices do not mislead or provide deceptive information to consumers. Failure to follow these compliance standards may lead to legal consequences, such as a tarnished brand image and fines.

Key Features to Optimise Your Pay-Per-Call Lead Generation

Several important elements help improve your pay-per-call leads generation and campaign performance.

They help with the understanding of consumer needs, the customisation of your strategy, and the generation of high-quality pay-per-call leads:

Improve Your Pay-Per-Call Lead Generation With Phonexa

Pay-per-call lead generation is appropriate for industries where personal connections have a significant impact on consumer decisions due to its direct customer involvement and high conversion rates. This approach personalises digital marketing by prioritising voice interactions and allowing advertisers to evaluate call sources, length, and intent closely.

Pay-per-call enhances conversion rates and ensures that marketers only target high-intent per-call leads. Publishers benefit from increased revenues and marketing flexibility. This lead-generation method blends digital accuracy and direct communication to produce a dynamic and effective marketing tool.

Get your performance marketing software suite today, or book a demo to learn how Phonexa can help you change your pay-per-call lead generation efforts.

Frequently Asked Questions

Is pay-per-call profitable?

Pay-per-call lead creation is effective for businesses that value personal communication. Pay-per-call leads typically convert better than other lead generation strategies since they target high-intent clients, making them an attractive investment for many companies.

Why use pay-per-call lead generation?

Pay-per-call lead generation helps you increase conversion rates by targeting high-intent clients. Many service-oriented businesses rely on direct contact and personalised communication with potential customers to understand consumer needs and close sales.

What are the advantages and disadvantages of pay-per-call versus commission-based advertising?

Pay-per-call advertising is ideal for businesses that value personalisation due to its high conversion rates and direct client interaction. These leads could be more expensive. Commission-based techniques have lower initial costs and promote success but may lack control and direct client interaction.

How is a call eligible for a commission?

The advertiser determines commissions for pay-per-call advertising. These often include the length of the call, the time and date, the caller’s location, and, on occasion, the call’s outcome, such as a sale or an appointment booking. Missed calls and unrelated questions typically do not qualify for a commission.

Can calls be routed to numerous phone numbers or locations?

Yes, pay-per-call campaigns can direct calls to various numbers or locations. This feature allows additional flexibility when routing incoming calls based on caller location, time, or client preferences. Such routing improves both the customer experience and the efficiency of service responses.

How does the pay-per-call model affect the customer experience?

The customer experience with pay-per-call advertising is often smooth and similar to direct business calls; customers call a company from an ad without realising it is a tracking number. This personalised relationship enhances client engagement and service.

How does a tracking number work?

The tracking number in pay-per-call advertising is a unique phone number assigned to each campaign. Customers that call this number are forwarded to the actual business number, but the system records the call’s origin. This enables precise campaign efficiency tracking and identification of call-generating advertising.

The expanding array of goods and services has rendered consumers more discerning and sceptical regarding the ability of influential brands and businesses to fulfil their promises.

Modern-day customers are exposed to over 4,000 advertisements daily, complicating decision-making. With an abundance of choices and information, customers wield greater influence over the media, posing a significant challenge for businesses to break through the noise and establish connections.

This shift in the power dynamic has prompted every brand and business to seek ways to regain control of the customer journey. Innovators and industry disruptors have accomplished this mission by prioritising customer satisfaction and implementing the fundamental principles of relationship marketing.

While not a novel concept, not every business harnesses the potential of relationship marketing to exploit the opportunities it offers.

Let’s delve into how employing customer relationship marketing can assist your brand in fostering a deeper connection with consumers, enhancing retention rates, and distinguishing your products.

What Is Relationship Marketing?

Relationship marketing constitutes a strategic element of customer relationship management (CRM). Among numerous marketing strategies, it centres on lead nurturing and customer retention, generating the bulk of company revenue.

The goal of customer relationship marketing is to establish meaningful, long-term connections with the audience, prioritising lifetime customer value (LCV) over short-term customer acquisition goals or sales transactions. In essence, it provides authentic solutions to specific pain points that deliver genuine value to customers.

However, it’s important to note that not all marketing efforts stem from relationship marketing. Some marketing tactics solely concentrate on driving traffic, increasing conversions, and guiding consumers through the sales funnel.

Implementing all the elements of relationship marketing immediately after a customer makes a purchase is an ideal moment to take a personalised approach. While integrating this approach genuinely into customers’ lives might be intricate, the absence of trust and connection between your brand and the end consumer can result in significant costs.

5 Principles of Relationship Marketing

The effectiveness of this marketing strategy relies on five essential pillars that enable a brand to establish meaningful connections with customers.

1. Customer Engagement: Essentially, it involves a two-way communication that signifies a business’s sustained interest in all future interactions.
2. Customer Experience: The manner in which a brand delivers its products and services sets it apart from competitors.
3. Customer Segmentation: Businesses segment customers based on their behaviour and preferences, enabling them to tailor specific offers and provide personalised experiences to clients.
4. Permission-Based Model: This model fosters trust and delivers value to consumers. With customers’ consent to receive specific marketing offers, brands gain access to behavioural data across different channels. This, in turn, allows them to comprehend needs and cater to individual or group interests.
5. Sense of Community: Customers want to belong to a larger, exclusive group. By nurturing a sense of community, marketers can engage with consumers and foster a strong sense of camaraderie and support.

Ultimately, the significance of relationship marketing in any industry is undeniable. Before a potential customer transforms into a first-time or returning buyer, every business must ensure that the audience loves its products, trusts its offerings, and feels connected to the company.

Let’s examine real-life examples of relationship marketing.

Prime Instances of Successful Relationship Marketing

Numerous firms establish loyalty programmes, solicit customer feedback, and dispatch personalised holiday greetings and corporate gifts to forge robust connections with clients.

There’s no denying that prioritising customer experience will encourage people to return for more. Simultaneously, it is vital to streamline the shopping process with your business, incorporate omnichannel strategies, and amass customer data across various channels.

Let’s delve into how two renowned brands consistently prioritise customer experience and effectively employ various forms of relationship marketing.

Starbucks

Starbucks is renowned for employing a reactive form of this marketing strategy. The company engages with customers, fostering brand loyalty and ambassadorship by seeking client input, providing distinctive branded gifts in return for a set number of purchased drinks, consistently showcasing user-generated content on social media, and employing various other tactics.

Source: Starbucks

In a nutshell, the company consistently expresses gratitude to devoted customers and brand enthusiasts. This approach effectively cultivates a robust sense of camaraderie and community belonging.

Domino’s Pizza

Domino’s Pizza is another brand that successfully connected with its digital audience and revived a famous campaign from the 1980s called “Avoid the Noid,” but with a slight twist this time.

Source: Domino’s

The iconic villain, the Noid, is now part of the latest instalment of the Crash Bandicoot mobile gaming series. This serves as an excellent illustration of how the brand interacts with the audience online and seamlessly integrates into their lives. Through active engagement on digital platforms and social media, Domino’s has effectively reimagined its product and business.

Brands are adept at employing a combination of various tactics, strategies, and technologies, particularly in enhancing customer service quality and fostering sales growth.

The success of any marketing strategy, including relationship marketing, is significantly influenced by a company’s capacity to gather and analyse customer data. This is where customer relationship management becomes crucial.

What Is Customer Relationship Management?

Customer relationship management (CRM) encompasses a blend of technologies and strategies designed to enable businesses to oversee and analyse customer data and interactions.

A marketing CRM system consolidates customer data from diverse digital channels and touchpoints, such as the company website, social networks, phone calls, and direct mail.

When integrated with other marketing solutions like Phonexa’s call tracking or lead management system, CRMs can furnish support agents, sales representatives, and marketing experts with comprehensive customer data and personal information, encompassing purchasing history and buying preferences.

This information equips businesses to harmonise their relationship management efforts with other marketing initiatives, facilitating sales growth and enhancing retention and conversion rates.

Furthermore, CRMs assist various departments in prioritising their tasks, ensuring the most significant impact on customer engagement and sales processes.

CRM Tools: Objectives and Goals

As a marketing solution, CRM can assist any business in discovering new prospects, establishing stronger relationships with customers, and maintaining their engagement and satisfaction with the quality of products and services.

Brands equipped with the right marketing automation solutions and a CRM system can significantly gain from consolidating critical data across all marketing channels, including phone calls, and enhancing overall workflow.

A CRM has its pros and cons, of course, but the marketing benefits ultimately prevail.

CRM Challenges

Here are some of the challenges you may encounter when implementing a CRM system:

• Introducing and employing omnichannel marketing tactics
• Limited integration capabilities
• Utilising additional software and tools
• Operating in isolation without company-wide adoption

Advantages of Relationship Marketing

Let’s delve into the advantages that CRM and relationship marketing can provide businesses of all sizes.

1. Improved bottom line: Embracing a CRM system alongside marketing automation solutions can help brands achieve impressive outcomes, such as an increased number of closed sales deals, improved customer retention and satisfaction, enhanced customer experience, and, consequently, an improved bottom line.
2. Better lead management: Prioritising the right leads is crucial for any business. With the right tools and marketing solutions, lead qualification, distribution, and nurturing can be accomplished without additional costs or effort.
3. Increased lifetime customer value: By gaining visibility into every marketing output and customer interaction, brands can better understand how to tailor communication with clients at each sales stage. This way, brands can build strong customer relationships and uncover cross-selling and upselling opportunities.
4. State of readiness: Customer expectations are constantly evolving, necessitating businesses to respond swiftly and adapt even faster. CRM, relationship marketing, and automation solutions can help brands remain agile and ensure business growth regardless of circumstances.

Moving Forward

Relationship marketing poses a challenge but stands as a strategic component of effective customer relationship management. Although it demands additional time and effort to ensure genuine engagement with the target audience, it enables brands to establish the groundwork for brand loyalty and ambassadorship.

With access to comprehensive customer data and interactions across the customer journey, businesses can ensure they tailor their outreach efforts appropriately, map their relationship tactics, and cultivate a robust long-term connection with the audience.

Book a demo with one of Phonexa’s experts to learn how our singular suite of automated marketing solutions can help you enhance the customer experience and harness the power of relationship marketing.

Working hard on improving digital user experience? Keep in mind the website mouse tracking practice. While being often overlooked, it holds a treasure trove of valuable insights, pulling back the curtain on layers of user behaviour.

As technology progresses and user expectations climb, tracking mouse movement becomes vital for crafting smooth, intuitive online journeys. Here’s how you can turn tracking into hard cash:

Phonexa’s HitMetrix, a reliable CRO and user behavior tracking software, is tailored to sharpen website tracking by delivering deep insights into user behaviour. 

With cutting-edge analytics, it maps out user interactions, clicks, and navigation patterns, giving you the complete picture of how visitors engage with your site. Thus, you can find the hotspots and “iron out” any UX wrinkles.

Keep reading to discover how mouse tracking and user beahvior recording can help you create digital environments that put users front and centre.

What Is Mouse Tracking?

Mouse tracking, also known as cursor tracking, uses specialised tracking software to capture the position of a user’s mouse cursor on a digital interface. The main aim of such a mouse movement tracker is to gather in-depth information about user interactions to fine-tune the design of digital platforms. 

This method often goes hand-in-hand with eye tracking in usability studies and is frequently employed on websites. Besides, tracking mouse movement is more widely accessible and a far cheaper alternative to eye tracking. 

While mouse tracking may not steal the spotlight from eye tracking, research suggests that users tend to eye a spot on the screen long before any mouse movements. This connection goes beyond just counting clicks, offering a fuller picture of user intent and thought processes.

What Are Mouse Tracking Tools?

Mouse tracking comes in various flavors, each offering its own insights into how users interact with a website.

Here’s a quick rundown of the 7 most common types:

1. Cursor movement tracking: This is the most important technique, keeping tabs on where the mouse cursor is on the screen and how quickly it moves. Eye-tracking research has shown that 80% of a user’s attention is focused in the upper left corner of a webpage. It’s the number one tip for placing your most important content there.

Source: Nngroup

2. Click tracking: This method is used as part of website tracking, and it records when and where users click, giving you a clearer picture of which buttons or links are pulling their weight. It’s especially useful for tweaking CTAs and interactive elements to boost user engagement and conversion rates.

3. Hover tracking: This mouse tracking tool monitors where a user’s cursor hovers or lingers without clicking. It gives the idea of what’s caught their eye. Hover tracking helps fine-tune content placement and design to improve customer engagement.

4. Scroll tracking: This technique watches how far users scroll down a page, offering clues about how well content holds their interest. Considering most users only read about 20-28% of a webpage, understanding scroll habits is key to placing vital information and CTAs where they’ll actually get noticed. Scroll tracking is the answer to how to get better at mouse tracking.

5. Heatmap tracking: Mouse heatmaps are a powerful tool for visualising user behaviour on a site. They come in various types—click, mouse, scroll, and attention heatmaps—all showing which areas are buzzing with activity and which are being left aside.

6. Attention tracking: By analysing tracking mouse movements and pauses, attention tracking pinpoints where users are most likely focusing on a page. According to the “15-Second Rule”, pages that grab a user’s attention in the first 15 seconds are far more likely to keep them around.

7. Gesture tracking: This more advanced form of mouse tracking is especially useful for touch devices, interpreting gestures like swipes, pinches, and zooms. It gives insight into how users interact with touchscreen interfaces, helping to enhance the overall user experience by adapting to natural, intuitive gestures.

Why Implement Mouse Tracking?

UX designers make use of a mouse movement tracker to map out how users navigate. This approach is one of the best mouse tracking methods that opens the door to a wealth of valuable insights.

Here’s what the tracking tool can reveal:

Users are after key information and might overlook peripheral content. The takeaway? Streamline your navigation, focus on high-engagement areas, and place crucial CTAs or key details where users are most likely to interact. And here’s when mouse tracking power comes into play.

How Can You Use a Mouse Tracking Tool?

Here are some handy tips to help you make the most of mouse tracking online in your next UX design or conversion rate optimisation project:

Spot Where You’re Grabbing User Attention

A mouse heatmap highlights the elements that catch the most attention on a page—just follow the red hotspots. Once you know what’s drawing your visitors’ attention, you can make smart recommendations for optimising the site and decide what to investigate next. For instance, the University of Baltimore used a mouse heatmap and revealed that most visitors focused on the tabbed search box, with hardly any attention to elements like the “Ask a Librarian” button.

If it were your site, you could use mouse tracking heatmap to:

• Collect more data with session recordings to see how individual users interact with the search box
• Check for rage clicks to spot user frustration or confusion
• Run A/B tests on new layouts (like offering separate search boxes instead of tabs) and use move maps on the variants to figure out why the winner succeeds

• Check if non-clickable elements are being noticed
• Most text and images don’t require clicks, so tracking move maps are the best way to see at scale whether they’re being read or looked at.

Identify Which Elements Are Being Ignored

Since move maps track mouse movement, they’re better than some other analytics tools at showing which elements users bypass.

For example, a fashion retailer can use a mouse heat map on their website to check whether search filters hold all the attention. Sometimes, people struggle to find what they want. Fixing this issue with a mouse tracking tool can boost the shop’s revenue. 

Segment Your Move Maps For Targeted Insights

Different types of users behave differently on a website, and some groups are more valuable to your business than others. Segmenting your move maps allows you to focus on the most important cohorts with a reliable mouse tracking tool. 

Choosing a Mouse Tracking Tool

When searching for the ideal mouse tracking tool for your website and usability studies, it’s important to weigh up your objectives and needs. Here’s a more detailed guide to help you make a savvy decision:

• Pin down your goals and targets. What exactly are you looking to analyse on your site? Do you want to track clicks, scrolling behaviour, or something else? By having a clear idea of your big picture and finer goals, you’ll pick the best mouse tracking technology that suits your situation down to a tee.

• Integrate with your website analytics tool. Look for a mouse tracking tool that plays nicely with your existing web analytics setup. This way, all your data stays in one place, making it much easier to analyse and interpret.

• Consider useful features. Some of the most useful features in a tracking software include heatmaps, session replays, and user-behaviour analysis (UX). Make sure the tool you choose has everything you need to get a proper handle on visitors’ interaction with your site.

• Consider the cost. Look at the price tag and make sure it fits within your monthly budget. The price of tracking software often starts at around £23. Some mouse tracking tools require a paid subscription, while others offer free versions with limited features.

• Give it a test run. Before taking the plunge, try a free trial or demo to get a feel for the tool’s capabilities and ease of use. This mouse tracking test will give you a clearer idea of whether it’s the right fit for you.

By following these pointers and considering the finer details of mouse tracking practice, you’ll be well on your way to choosing a tool that works wonders for your business.

Enhance your digital marketing with the best mouse tracking software and user behavior recording tool – Phonexa’s HitMetrix – to maximize your digital presence. 

What Is Heatmap Tracking, and Why Is It Important?

Heatmap tracking is a cracking tool for tracking usability and spotting where conversions are most likely to happen.

A movement heatmap shows exactly where users move their mouse around your site. Studies reveal that people tend to move their mouse to wherever they’re paying the most attention. So, this mouse tracking tool offers more detailed insights.

They’re brilliant for pinpointing where users focus their attention and whether they’re finding the key elements on your site, like your calls to action (CTAs).

When should you use a movement heatmap? 

Heatmap tracking is ideal for:

• Pinning down the prime real estate on your site
• Identifying issues that might be blocking conversions
• Checking if users fill out your forms, hover over specific elements, or watch your videos

In essence, movement heatmaps come in handy when you want to test your site’s usability and dig into particular user behaviours. The warmer spots on the mouse heatmap highlight the best places to position your most valuable elements on any page.

The Future of Website Engagement with Mouse Tracking

The road ahead for digital engagement is closely linked to advances in mouse tracking tech. It’s not just a tool but a window into the unspoken actions of users. Tracking mouse movements offers more than raw data—it reveals the mindset of site visitors, helping you craft seamless, engaging online spaces.

Get your hands on top mouse tracking tools for behavioural insights and conversion boosts, and book a free demo to see how Phonexa can help you tap into the full potential of website analytics.

Frequently Asked Questions

What is the best mouse tracking method?

A sort of mouse heatmap that highlights where users wander and hover their cursors. Mouse movement heatmaps have been shown to go hand in hand with eye movements.

Can computer vibration affect mouse tracking?

In short—yes. Computer vibrations can affect heatmap tracking. If it’s strong enough to influence the stability of the surface where the mouse is. Mouse sensors (optical or laser), rely heavily on detecting movement relative to a stable surface. 

Which pages should you use mouse tracking on?

You can make use of a mouse movement tracker across every page of your website, right down to the shopping cart and checkout pages.

What data will be analysed?

Any modern tracking tool relies on binary-choice tasks, focusing on the curve or speed of each individual mouse movement. Usually, a mouse tracking tool can reveal the mouse’s journey, pinpoint how long it hovers over specific areas, the extent of page scrolling, idle time, and gauge the user’s confidence when they click.

Will my data be secure?

Most technologies guarantee privacy and data security. 

As the post-pandemic world drifts online, the proper affiliate programme can help you earn hundreds of thousands of pounds, especially when it comes to the high-ticket affiliate niches. And the educational niche is no exception. This market is full of opportunities. Today, you’ll learn the peculiarities of the education affiliate marketing in the UK and how to succeed in this niche.

How Does Education Affiliate Marketing Work?

The education niche for affiliate marketing follows the general rules: publishers and affiliates promote advertisers’ products in exchange for a commission.

Here’s what sets education affiliate marketing programmes apart from most niches:

Consider the peculiarities of the affiliate marketing education niche while creating a suitable promo. After all, getting high-intent leads in this niche is far more complex than generating traffic for the e-commerce offers.

Affiliate Marketing Education: Another Pot of Gold for Affiliates

Online education is a highly-qualified niche with high cheques. Commissions in education affiliate programmes may reach 30%, with an ROI of up to 900%. However, we encourage you to weigh the specifics of each education sub-niche before even initiating the campaign.

Use this table as your starting point for the marketing analysis:

Affiliate marketing in education can be challenging for some sub-niches. For instance, you should hire extra experts to verify the validity of your marketing statements in healthcare or legal studies.

Let’s Talk Numbers: CPA, CPL, and CPC for the E-Learning 

One of the burning questions is how much you need to spend to acquire or sell one customer in e-learning affiliate programmes. To determine it, use metrics like cost-per-action, cost-per-lead, and cost-per-click.

Customers from the United Kingdom are on roughly the same level as those from Germany, Australia, and Canada. Meanwhile, the average annual expenditure per student from primary to secondary education in the United Kingdom is approximately £10,000. It makes the education niche extremely attractive both for advertisers and merchants.

Education Affiliate Marketing: Markets, Niches, and Audiences

Just a few decades ago, traditional education was the primary option for affiliate marketers. But as of late 2024, online learning bursts into the market, changing once and for all affiliate marketing education niche.

It’s expected to grow to a tremendous $280 billion (almost £225 billion) globally by 2029, tripling from the 2017 results.

Driving Growth with AI: How Artificial Intelligence Shapes the Future of Education Marketing

Almost 50% of Public First survey responders agreed that children need to learn AI tools, which may help them learn faster. 61% of respondents believed that it would be impossible to stop children from using AI services, and 47% think that banning these tools is as pointless as banning the calculator.

Source: Public First

It makes AI and education inseparable as more UK students implement those tools in their routines. However, 63% of respondents want to ban AI tools, at least for exams.

There is no wonder that generative AI in education has pros and cons. It’s fast, but it gathers up info from the whole internet, including untrustworthy platforms. It explains information with details, but sometimes, “facts” can be made up, as the tool will try to fill in the blanks randomly.

We’ve gathered the pros and cons of AI in education in a table to ease your understanding of this technology.

AI and machine learning in education will eventually earn their stable place, and you, as an affiliate marketer, should consider this info in your campaigns.

 Education offers and their targeted audience

There are dozens of sub-niches in the e-learning affiliate programmes. It provides you with the freedom to choose any of them. Meanwhile, it may become too hard to pick suitable options. We’ve gathered seven common sub-niches and their target audience to ease your choice.

There is plenty of space in the education niche for affiliate marketing businesses. People naturally tend to learn new things, while others like to educate those individuals. You can benefit from those desires by promoting educational companies to potential leads.

Top Education Affiliate Programmes: A Selection for Affiliates

Udemy

Udemy is an online learning service that offers business and lifestyle courses alongside an affiliate programme for websites with at least 500 unique monthly visits and 500 followers on socials.

The initial commission starts from 10%. The cookie’s lifespan is 7 days. 

Udemy Education Affiliate Marketing Programme – Application page

MasterClass

MasterClass is an e-learning service that provides classes by well-known experts across industries. The list of instructors includes Neil deGrasse Tyson, Melinda Gates, James Cameron, and more.

Masterclass runs affiliate marketing education programmes via Skimlinks and Impact for various GEOs. Currently, Skimlinks covers Canada, Australia, Italy and the US. Meanwhile, Impact network works globally, including the UK. The default commission on both services is 25% of the amount of the order’s sale. 

Teachable

Teachable is a service where anyone can create short education courses and share helpful digital materials.

Like other services above, it has an affiliate programme with up to 30% commission and a 30-day cookie lifespan. It has a recurring payment feature. 

Teachable Education Affiliate Marketing Programme – Application page

LinkedIn Learning

LinkedIn Learning has over 15,000 short online courses in business, technology and creative industries. It’s a global platform available in English, German, Spanish, French, Portuguese, Japanese and Chinese.

Anyone with a LinkedIn affiliate account can earn a 10% commission on a free trial sign-up and 35% on the online course purchase. The cookie lifespan is a traditional 30 days.

How to apply for the LinkedIn Learning Affiliate Programme

Skillshare

Skillshare is an online educational hub with thousands of online courses and projects in creative and lifestyle niches. The platform runs an affiliate programme that offers up to 40% commission (until it reaches £50) for every referred customer.

The cookie lifespan is 30 days. All publishers can track their referrals in real time.

Rosetta Stone

Rosetta Stone is one of the most popular language-learning platforms. Users can learn more than 20 languages from Indo-European, Turkic, Sino-Teetian and Austronesian families here.

It also has an affiliate platform where publishers can get a 7% commission without a minimum payout. Cookies last for 30 days.

The Princeton Review

The Princeton Review is an online tutoring service that connects tutors with students who prepare for standardised tests. As an affiliate, you can earn up to a 7% commission on referral sales within the Princeton Review affiliate programme. While this number may not seem as tremendous as you think, the average £700 cheque can still make a £50 commission. 

Princeton Education Affiliate Marketing – Application page

Udacity

Udacity is a platform with a variety of technology-related online courses. It runs an affiliate programme with a 24% enrolment fee and a traditional 30-day cookie lifespan.

It has a sub-affiliate network, where publishers earn 1% of the sub-publisher’s commissions. If you climb up to the maximum revenue share tier, you can earn up to 10% of commission from your sub-publishers.

Udacity Education Affiliate Marketing Programme – Application page

Coursera

Coursera is a leading eLearning platform with online degree programmes from the best universities (including the University of London, Imperial College London, etc), online courses, and professional certificates.

Affiliates can earn up to a 15% to 45% commission on over 4,000 online courses, with a cookie duration window of 30 days. 

Kaplan

Kaplan is known as a worldwide provider of language courses. It also offers a Kaplan Test Prep Affiliate Programme, offering up to a 5% commission with a cookie duration window of 30 days.

Application page

Take Your Education Affiliate Marketing to the Next Level With Lynx & Call Logic

It’s crucial to professionally handle your campaigns with advanced tools like Lynx – affiliate marketing software that covers all your needs, automating every bit of the campaign.

Discover those three key benefits of Lynx:

• Real-time performance tracking: Implement new trends among the first to become the most productive affiliate in your niche.
• Referral journey control: Inspect whether your traffic meets the advertiser’s expectations.
• Exhaustive lead insights: Tailor your promo to perfectly meet leads’ demographic and psychographic portrait.

Here is the live-action screenshot of the tool’s homepage: 

Synergise Education Affiliate Marketing With Other Traffic Channels

Even the best education affiliate programmes won’t show themselves in full beauty if you refuse to use additional channels. We recommend you coordinate your marketing efforts with organic search traffic and paid traffic acquisition channels:

Source: Promodo

Luckily, marketing suits like Phonexa can help you manage all your affiliate campaigns in one place.

Fine-Tune and Automate Your Education Affiliate Marketing Efforts

While Lynx remains a splendid service, it shows its full strength combined with other Phonexa products. The toolkit covers all aspects of education affiliate marketing, from organic to paid campaigns to buying or selling leads.

Here are the eight tools you get at a single price (use this online price calculator):

Build your plan now to grow your affiliate income, or book a demo to learn more about Phonexa.

Frequently Asked Questions

How might AI and Chat GPT affect education?

Many students already use generative tools to write their essays. Educational institutions may implement anti-AI measures, such as examining texts with AI detectors, asking for video essays, or other ways to prove that students understand the material.

What are the pros and cons of AI in education?

AI-based tools can provide personalised learning opportunities tailored to student’s needs. They can automate administrative work, freeing up teachers’ time. Meanwhile, these services can perpetuate biases in the data they are trained on, and they can’t still replace human interactions.

Is using AI in education considered plagiarism?

AI and plagiarism in education are closely tied, as most generative tools simply gather all info available online to create an article. However, if you use these tools only for general research, adding more information from your own deep research, thoughts, and conclusions, the work will be considered unique.

Is it possible to get an AI-based education?

As of late 2024, there are no fully AI-based education tools, as people still create course structures and most of the tasks manually. So, we can’t examine AI education pros and cons, as there are no fully automated services.

What are the pros and cons of using AI in education?

AI in education and learning can provide personalised experiences, adjusting course structure and tasks to student’s needs. Meanwhile, even the best AI tools won’t replace human interactions. 

Lead generation is essential for any sector or vertical, whether you are selling cars, offering healthcare services, running a small business, or providing life insurance leads. However, it might be particularly difficult in the insurance industry, where you need practical knowledge.

At the same time, agents and vendors can generate more leads for insurance sales by using creative strategies. 

This article will examine how insurance businesses, suppliers, and agents could maximise the most effective lead generation strategies to increase excellent online insurance leads.

Finding Ways To Generate Leads

There are several ways to get insurance leads, but most marketers and insurance experts prefer personally contacting prospects, running sponsored ads, and using lead nurturing techniques and using offline networking.

Lead generation for life insurance, however, requires different approaches tailored to experience, market dynamics, and sales strategy.

How To Get Insurance Leads

It goes without saying that every professional engaged in lead generation for life insurance seeks to contact qualified prospects before the competitors do: exclusive leads, live transfer calls, and shared insurance leads.

Here is a guide on creating life insurance leads for carriers, agents, and lead generators:

1. Use your website. Use contact information, inquiry forms, “Request a Quote” buttons, and testimonials to enhance credibility and life insurance lead generation.
2. Start a referral program. Every client can be an insurance lead producer. Encourage them to tell their networks about personal experiences and offer rewards for bringing life insurance leads.
3. Work with businesses providing insurance sales leads. Although buying and selling leads might be challenging, you can save time and money by looking for companies that offer premium insurance lead services and create high-intention audiences more likely to convert.
4. Cooperate with companies conducting insurance lead affiliate initiatives. Partner with companies utilising affiliate initiatives to enhance online lead generation, helping brands build reputations and profitability.
5. Share your life insurance business experience. Establish yourself as a committed part of the community by helping local businesses with life insurance purchases, organising meetings and seminars, and offering assistance to possible customers as needed.

While purchasing leads isn’t a one-size-fits-all approach, it can be valuable for new insurance agents with limited sales experience. Lead flipping, in particular, can help secure third-party leads.

How To Purchase Insurance Leads

Both new and experienced insurers may struggle to attract high-quality prospects. Thus, successful companies frequently seek client information directly from insurance lead suppliers. The key is finding a reputable insurance lead generation company to obtain the information.

Shared insurance leads have drawbacks, such as delayed contact or lack of personalisation, making exclusive leads a worthwhile investment. Lead suppliers, brokers, and aggregators often use social media campaigns and paid ads to attract customers.

Let’s look at step-by-step guidelines for generating third-party insurance leads:

Companies using marketing automation can efficiently manage and distribute phone and web leads. Phonexa’s ping tree technology helps set pricing and distribute leads to buyers.

Let’s have a closer look at what Phonexa’s ping tree technology provides for insurance lead buyers and sellers:

1. Take charge of online insurance leads: Ping tree technology removes traditional barriers, speeding lead distribution. Set your rates and pick where your refused web and phone leads end up.
2. Increase revenue per lead: If you want to sell organically created internet insurance leads, ping tree services provide a more competitive environment, increasing your chances of connecting with highly motivated individuals.
3. Harness purchasing power: Ping tree gives lead buyers greater control. Beyond simply buying leads, you can select sellers and pay based on a lead’s value to your company.
4. Benefit from flexibility: Buyers can fine-tune their lead acquisition costs, manage their budget effectively, and enjoy ping tree services’ adaptability.

Both experienced and new marketers often try generating internet insurance leads on their own without third-party help, but it takes time and effort. For tips on finding B2C or B2B insurance leads and boosting sales, keep reading.

12 Smart Ways to Get Insurance Leads Online

1. Create Video Content

According to a Wyzowl survey, 79% of consumers would rather watch videos than read an article, and 81% of companies that use video content said their revenues have increased.

Creating videos with specialised content, like a coverage review or a client’s story, is a good way to generate leads for insurance sales. This is challenging, though, because videos have to be interesting and educational without being blatantly commercial.

YouTube might be the first place that springs to mind when someone thinks of video marketing, but TikTok has emerged as a major force for viral brands and products, including those in the insurance industry.

Let’s have a look at several examples of TikTok videos that will target different audiences:

Example #1. A TikTok ad aimed at potential customers searching for auto insurance:

Example #2. A TikTok ad presenting one of the most practical lead generation ideas for life insurance:

Example #3. A TikTok ad targeting potential customers seeking pet health insurance:

To get the most out of insurance lead generation marketing, create videos that define your brand, rank well in searches, and answer complex insurance questions.

2. Create an Outstanding Blog

Writing blog posts that educate, amuse, and inform readers has various benefits:

• Clarity and audience focus: Ensure your ideas are clear and tailored to your audience, using manual paraphrasing or online tools for clarity.
• Increased website traffic: Improve your search engine ranking (SERP) to drive more visitors to your site.
• Enhanced brand perception: Position your business as a valuable resource for insurance information.
• Higher lead generation: Boost online insurance leads by associating your brand with knowledge and unique content.

3. Take Advantage of  Lead Magnet

The main goal of every commercial insurance lead generation campaign is to collect contact information from your target audience. Whether the desired action is an email subscription, purchase, inbound call, or in-person visit, success depends on the prospect following the conversion route.

One effective strategy is to create lead magnets. Unlike regular blog content, lead magnets provide high-value resources — like white papers, eBooks, or private webinars — that require users to submit their information, usually an email address, to access them.

When choosing what to offer as a lead magnet, ensure the content is unique and compelling enough to spark interest. By requiring an email address, you emphasise its value and effectively capture potential leads.

When creating lead magnets for specific insurance lead generation campaigns, focus on the following crucial aspects:

• Offer solutions to your prospects’ issues, such as determining insurance requirements or understanding particular business jargon.
• Ensure the issue and resolution are relevant to the products you are trying to sell.
• Remember that each lead magnet serves as the foundation of the sales funnel; therefore, it should attract potential customers.
• To generate more insurance internet leads, provide value, and constantly aim to exceed the expectations of your target audience.
• When it’s acceptable, provide insights and advice against buying particular packages to increase the credibility and dependability of your brand.

4. Become an Online Thought Leader

Consider becoming an online thought leader. This involves sharing your expertise through various platforms such as Quora, LinkedIn articles, or guest posts.

Consider linking your guest articles or responses to a lead magnet on your website to maximise your influence in insurance lead creation. This method can help you generate more social insurance leads while engaging individuals with relevant information.

5. Use Traditional Marketing and Track Leads

Another popular and efficient technique for getting insurance leads is employing traditional marketing schemes, like Google Ads, banner ads, or print ads in local publications.

These methods require more money and lead to different target actions, including in-person visits and customer calls. However, if you employ a lead tracking platform, you can monitor your lead generation efforts and corresponding costs.

As a marketer or company owner, you know that consistent lead generation is crucial for growth. However, to maximise potential, it’s essential to manage insurance leads effectively.

Business growth can be stimulated by putting the right insurance lead management system into place. With Phonexa’s LMS Sync, you can leverage lead data, identify efficient traffic sources, boost conversion rates, and enhance insurance lead management processes.

With the right lead tracking system, brands can maximise their digital output, calculate return on investment (ROI), and create new revenue streams. Additionally, they can explore detailed metrics, modify their marketing strategies, and continuously improve their return on investment.

6. Boost Your Presence on Social Media

In today’s digital landscape, not utilising social media means missing out on faster outreach opportunities. Let’s explore how agents can leverage social media marketing (SMM) across various platforms to excel in insurance lead generation.

Source: 12 Clever Ways to Get Insurance Leads

SMM goes beyond making contacts and sharing information; it requires a strategic approach to collaborate with influencers and build connections.  While it may take time, these relationships can significantly widen your audience, establish your brand’s authority, and attract high-quality insurance agent leads.

7. Use Email Marketing

Email marketing is a simple approach to keeping consistent, multichannel communication with prospects and clients, as well as building long-term relationships with them.

 Let’s review some actionable email marketing ideas for insurance prospects listed below:

Optimising Email Databases

Insurance companies maintain email subscriber lists to enhance their marketing efforts. By optimising these lists, improving deliverability, and refining their strategies, businesses can boost performance and avoid mistakes in future campaigns.

Phonexa’s E-Delivery tool may be the answer if your goal is to use email marketing to attract small business insurance leads and other prospects, enhance engagement, and raise sales. With this technology, companies can perform A/B testing, assess deliverability, manage and grow their email lists, and more.

Creating Email Flows

Insurance companies may effectively engage and nurture leads with the help of email sequences. Creating and deploying email flows enables you to engage with customers in a way that makes sense and leads them toward your goal.

For instance, when introducing a new insurance product, you should engage with customers and explain what you’ve developed, why it’s important, and how it solves their issues.

Let’s look at the main components of an email used to introduce a new product:

• The name, function, and story behind the product
• Target client
• Product benefits
• Call-to-action (CTA) (ideally used twice)

Here’s an example of an email product launch for PB Platinum Health Pass:

Source: SendX

To create email sequences, you need an automation solution. The right technology can automate most marketing tasks, including email marketing, allowing the software to send emails automatically.

Customising and Automating Email Processes

Prospects are regularly drawn to the websites of insurance companies and agencies that generate leads. Besides data collection and email-based remarketing, it is important to personalise and automate marketing communications email flows.

Customized email content boosts conversion rates, improves customer retention, and increases engagement. By using the right marketing automation tools, insurance companies can gather valuable insights, convert more leads into clients, and deliver timely, relevant content.

8. Apply Customer Referrals

It’s common for insurance companies to ask customers who are happy with their products or insurance lead services to recommend them to others.

Referral programs, a form of word-of-mouth marketing, provide significant benefits to both businesses and customers. Many companies offer rewards for each referral to motivate and attract new clients, turning satisfied customers into advocates.

9. Get Into Lists of Reputable Review Sites

People looking for insurance often use third-party websites to compare prices and policy benefits. Because of this, companies need to know which relevant resources to use to promote their brand and maximise the value of every premium insurance lead they obtain online.

Check some of the advantages of having your listing on review websites:

• Boost brand recognition
• Impact purchasing decisions
• Win the trust of your customers
• Get and analyse feedback
• Track and improve customer attitude towards your brand
• Put creative lead creation strategies into practice to enhance your review profile

10. Organise and Host Webinars

Can hosting webinars help with driving insurance leads online? An insurance professional can benefit from engaging webinars to encourage the audience to sign up for email newsletters and social media accounts.

Every insurance industry professional constantly seeks the most effective methods to get insurance leads. Webinars can be a powerful tool you can implement immediately to boost your insurance lead generation.

The primary aims of this activity are establishing efficient external communication, strengthening your brand, getting feedback, and discovering more about the requirements of your audience.

11. Ensure Excellent Customer Service

The profitability of an insurance company is directly related to the quality of its customer service. Without adequate support during calls or sales, retaining customers and growing the business becomes challenging.

Carriers and brands must focus on customer retention because it is a constant struggle to attract new customers and hold onto current ones. Losing customers can happen rapidly if this aspect is underestimated.

The newest development in customer service standards, AI-powered care, gives companies a chance to improve the experiences of both employees and customers. Virtual assistants can learn from human-agent interactions, store information, and provide personalised product recommendations based on individual profiles.

Here’s how AI can improve client experiences:

Source: Accenture

Insurance professionals should leverage data analytics and marketing automation tools to personalise communication, deliver tailored insurance quotes quickly, and enhance their lead-generation marketing strategies.

12. Generate Insurance Leads on LinkedIn

Over 57 million companies and 800 million professionals use LinkedIn regularly. While the platform’s major functions include job seeking, professional networking, and career growth, it also provides countless opportunities for getting new leads and consumers.

The platform is one of the primary channels used by B2B buyers to read about and investigate certain services, such as insurance lead-generating offers. Besides, LinkedIn is an outstanding source of high-quality viewers with relatively easy involvement. 

Acquire and Sell Insurance Leads in Bulk with Phonexa

Phonexa is an all-encompassing performance and affiliate marketing software suite that unites eight proprietary solutions to cover your campaigns from top to bottom. 

• As an affiliate, you can generate leads at scale using customisable creative materials and sell these leads to relevant advertisers at the best price (among many other things).
• As an advertiser, you can buy qualified leads in any amount from reliable affiliates, knowing these leads are worth their salt (among many other things).

But Phonexa isn’t just about buying and selling leads. As a marketer, you can track your campaigns in real-time and get exhaustive insights on your traffic. And you get it all in a single place without the need to juggle systems and reports.

Here you go:

Take a Product Tour to learn how Phonexa can help you get B2C and B2B insurance leads and optimise your marketing efforts. Set up a demo with our expert to create your plan today.

Frequently Asked Questions

What are insurance leads?

Insurance leads are potential customers — corporations or individuals — who want to collaborate or receive offers for certain insurance products and services.

What are the ways insurance agents can get leads?

Insurance agents apply various strategies and methods to generate insurance leads, including lead magnets, SEO, referral programs, social media marketing, networking, and blogging.

What is the most effective technique to get insurance leads?

There’s no universal approach to generating insurance sales leads. Marketers and insurance professionals typically employ a combination of the following strategies:

• Collaborating with influencers
• Email campaigns
• Optimising for search engines
• Creating blog content and contributing guest posts
• Hosting webinars and offering exclusive content
• Engaging on social media platforms
• Implementing referral schemes
• Leveraging affiliate marketing

The real estate market continues to grow, but what do you do if you are on a budget? Are there ways to get quality leads in real estate for free? 

Spoiler: There are; actually, tons of ways, especially if you know how to create compelling content and promote it across channels. Growing organic traffic channels may take a while, but once you’re there, you’ll have an inexhaustible source of free leads for real estate.

What Is Free Real Estate Lead Generation?

Free real estate lead generation is acquiring potential clients without paying for them. This can be achieved through various online methods:

• Search Engine Optimisation (SEO)
• Landing Pages
• Content Marketing and lead magnets
• Social Media Marketing
• Referrals
• Email Marketing
• Networking
• Open houses
• Customer Reviews

Generally speaking, there are only three key ways to acquire leads: generate them using organic traffic channels, paid advertising, or buy leads for real estate from lead generators.

The Benefits and Risks of Free Real Estate Lead Generation

Smart Ways to Generate Free Real Estate Leads 

Anything can become your starting point. If you are a local expert, collect potential clients in groups and forums. If you are selling commercial property, look for free real estate leads on LinkedIn.

Here are 3 most common groups of free real estate leads for agents:

These are just some of the most common examples of potential clients. You can also create custom target audience groups, segmenting your free leads for real estate by location, demographics, or previous interactions.

But one question might still be weighing on your mind: how do I get to know my customers?

We recommend you use lead management software for its speed and accuracy. AI-powered tools will provide precise data-driven insights, helping you identify complex interaction patterns and issue marketable insights into your campaigns.

Here’s how lead management software can unlock free real estate leads for you:

And here’s a similar piece of software for but for inbound phone calls:

Before Everything Else, Create a Unique Selling Proposition

With almost 50 thousand real estate agents in the UK, you need something special to set yourself apart. If you want to successfully get free real estate leads for realtors and grow your business, design a unique selling proposition (USP) that demonstrates your competitive advantages and stimulates clients to take the desired action.

Here’s an example of how to generate real estate leads for free with a USP:

Now that you have solid ground to market your services, it’s time to failproof free real estate lead sources. Let’s examine the most common options below.

How To Get Free Real Estate Leads with SEO and Blogging

Every marketer knows content only matters if it ranks well. To achieve this, you should choose the optimal keywords and place them strategically across your media.

Here’s how to get real estate leads for free using SEO step-by-step:

And now to examples.

The sad part is that small businesses can’t reach the TOP 10 of the “real estate” key search rank. For this keyword, even hitting the TOP 50 will be a success, albeit with a very low chance of drawing any real estate leads. Not too often do you scroll to the 10th page in SERPs, huh?

Here’s a more realistic yet still difficult keyword

This one gives you more focus – “cheap real estate” – while cutting the competition by over 50 times. Important: Ahrefs uses a logarithmic scale for the keyword difficulty, which makes “98” almost a hundred times tougher than “40,” not just two times like the linear logic would suggest.

We recommend you experiment with local long-tail keywords that suit your audience. It can be something like “Rent studio in Mayfair”, “Buy a 3-bedroom townhouse in Liverpool”, etc. Once you establish your reputation and lift your search ranking locally, you can scale up.

Lead Magnets To Generate Real Estate Leads For Free

Lead magnets are free, valuable resources you offer potential clients in exchange for their contact information. These include guidelines, neighbourhood reports, home valuation tools, checklists, or free consultations. The main aim is to attract and engage the target audience to move them further in the sales funnel.

Targeted Landing Pages To Get Free Real Estate Leads

A well-crafted landing page is crucial for converting website visitors into leads. You can create multiple landings with slightly different target audiences to get as many free leads for real estate as possible.

Be clear and concise, as it increases your chances of getting noticed by potential clients. Use a headline that accurately reflects the page’s content and benefits. Write a short yet catchy landing page and add a call to action at the end. Focus on benefits and how your services will improve the lives of your target audience.

At the end, insert a lead capture form to provide a valuable incentive for contact information. Test different form lengths and placements to see what drives the most conversions.

How To Get Free Real Estate Leads Using Social Media Marketing

Social media platforms are powerful tools that can help you get real estate leads, but it will take time and effort. It works similarly to blogging: you target your ideal buyer with compelling content, trying to engage them first and then drive them to conversion.

Here’s more about real estate leads generation lead generation for real estate agents on social media:

Choose a platform based on your ideal buyer profile, your content creation abilities, and how well your social media strategy fits the bigger picture. For example, you can post your content on YouTube and repost it to LinkedIn while using Twitter to communicate updates and reflect on industry news.

Here’s an example of how to get free real estate leads on Instagram:

The more visually attractive the property, the more you can get from exposing it on Instagram. At the same time, Instagram marketing might not work well with less visually appealing properties and the secondary real estate market.

Here’s an example of generating leads for real estate on TikTok:

LinkedIn Real Estate Lead Generation

LinkedIn is the only major social platform that has an audience of established professionals. Therefore, you need to establish yourself as a relatable real estate expert. 

Complete your profile, add a professional photo, and use niche keywords. For example, if you specialise in flats in the heart of London, key phrases like “cosy suburb house” or “villa in the woods” may not suit you.

Connect with relevant people, such as industry professionals, influencers and potential clients. Participate in groups related to real estate, your local area, or specific niches. Create high-quality posts and add lead magnets to collect users’ contact data.

Here is how you can lure LinkedIn real estate leads to your website:

Source: LinkedIn

How To Get Free Leads In Real Estate with Referral Marketing

Once you gain footing in the game, you might want to start a referral campaign. Good thing, you already know who your customers are.

Here’s how to get free leads for real estate through a referral program:

Referral marketing is a great way of generating leads in real estate, with some initial trust inspired by their referrer. Likewise, referral marketing is exceptionally cost-effective for generating free leads for real estate agents.

Real Estate Referral Networks To Consider

• Propertymark
• The Guild of Property Professionals
• Keller Williams Estate Agent
• Yes Homebyers
• Kwil

These 5 real estate agent referral platforms proved their quality by serving for decades. Try to implement them into your real estate lead generation strategy.

How To Generate Leads In Real Estate Using Directories

Most real estate directories, aggregators, and listings work the same way, so you don’t have to do the same work twice. Once you’ve created a brand portfolio for the first time, you can duplicate it on similar platforms with minor adjustments. 

How To Get Leads in Real Estate for Free with Online Reviews 

Encourage your current clients to share testimonials by providing them with various incentives. Use those reviews to demonstrate your credibility and expertise.

Regularly monitor your online presence on platforms like Google, Zillow, and Yelp. Stay in touch even with your past clients. Respond to all reviews, both positive and negative, in a timely manner. Address any potential concerns from negative reviews.

Use Google My Business To Get Real Estate Leads For Free

Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. This platform helps you to enhance local SEO to ensure that you appear in local search results when people search for real estate services in your area.

You can provide essential details about your agency, including address, phone number, website, hours of operation, and services offered. Your business will appear on Google Maps, making it easier for potential clients to find your location. Track your performance and gain valuable insights into how people are finding your business.

How To Generate Free Leads For Real Estate With Email Marketing

With emails being the trusted communication method for over 70% of UK customers, it’s vital to use it in your marketing strategy. Batch-and-blast emails are no longer a thing – likely to harm you in the long run – so avoid them at all costs.

Here are 3 stages for getting real estate leads with email communication:

Every day, 333 billion emails are sent worldwide, so it will take a lot of work to stand out from the crowd and get more real estate leads. The three toughest challenges with commercial emails are personalisation, automation, and performance analysis.

These email marketing priorities might give you a hint on what to focus on:

Source: Statista

How To Get Leads In Real Estate for Free With Offline Marketing

Primarily, real estate is an offline industry. So, don’t forget about traditional ways to get new leads. Try offline communications in your marketing strategy, from networking and partnerships with local service providers to direct mail and promo on local offline media. 

For instance, if you decide to collaborate with energy efficiency experts, your events could be built around topics like “Does solar energy help to save money?” or “The best budget-friendly ways to lower your bills three times less.”

Get More Free Real Estate Leads With Phonexa

Closing real estate leads is a big deal, but it’s equally important to analyse them thoroughly as they move down your sales funnel and after they’ve converted or bounced.

Phonexa does both, helping you convert the best real estate leads and learn them better as they interact with you across touchpoints. Be they internal clients or clients transferred to an external advertiser, Phonexa’s eight-in-one marketing software suite will help you maximise your performance with every paid and free real estate lead.

Here’s what we are talking about:

Here are the lead acquisition tools you will get at one price (online price calculator):

Build your plan now, or take a product tour to see the platform in more depth.

Frequently Asked Questions

You don’t need to be an expert in affiliate marketing to recognise the engine of every affiliate program: affiliate marketing tracking software. The value of the right software suite is undeniable, but it’s quite challenging to select one from the myriad options.

Certainly, you want to choose the right solution for your needs and be sure you are not overpaying or committing to a free software suite that doesn’t bring results. Don’t worry, though, we have you covered.

Below is a list of trustworthy affiliate marketing software products – free and paid – that have proved their worth over time and keep on helping affiliate marketers in different businesses, regardless of industry or size.

Phonexa – All-In-One Affiliate Marketing Software Suite

Phonexa is the most comprehensive performance marketing software suite you can find, and it also covers affiliate marketing with its dedicated solutions Lynx, LMS Sync, and Call Logic. With Phonexa, you can get real-time affiliate traffic insights, accurate targeting, and full control over your affiliate campaigns.

On top of that, you can synchronise your affiliate companies with other marketing activities and consolidate all your web and phone leads, delivering an exceptional experience for every potential customer.

Top features:

• Complete marketing coverage, including traditional and affiliate campaigns
• Eight top-notch performance marketing tools at a single price
• Strong security and fraud prevention

Focus: B2B industries like insurance, finance, solar, home services, and more.

Order your affiliate marketing software suite now or book a demo to discover more about Phonexa.

Venturz – Free Affiliate Tracking & Management Software

Venturz stands out as a comprehensive solution for optimising marketing efforts. The all-in-one platform offers affiliate management and tracking software designed to streamline and enhance marketing strategies.

Venturz provides a full suite of features that facilitates real-time activities, automates routine tasks, and fine-tunes affiliate programs to maximise return on investment. The intuitive interface allows businesses of any size to easily access and use the platform to improve their marketing capabilities.

Top features:

• Сentralised hub where affiliates can monitor and manage their accounts
• Сomplete tracking and real-time visibility of affiliate activities
• Instruments for the rapid production of promotional content of a professional calibre
• Reports and metrics for strategic adjustments and detailed analysis
• Sophisticated algorithms to detect and reduce fraudulent activities

Focus: Startup Platforms, SaaS

EverFlow – All-Encompassing B2B Affiliate Marketing Software

Everflow is an affiliate software provider that boasts over 1,000 global clients, distinguishing itself by offering unparalleled solutions for affiliate management, real-time reporting, multi-channel attribution, and advanced analytics.

Being a top-rated affiliate marketing platform on G2, Eveflow is also known for providing comprehensive guides and team training so they can set up affiliate programs for quicker results.

Top Features

• Integration with Phonexa
• Comprehensive program management capabilities, including affiliate management, offer creation, fraud prevention, and global payments
• A single source of truth for all performance channels, such as affiliate marketing, referrals, internal media purchases, and offline partners
• An all-inclusive suite of influencer management solutions
• Ability to improve media buying campaign performance by pushing and pulling data from Facebook, Google Ads, and TikTok
• Custom reports that are simple to read and generate actionable data

Focus: B2B, using software that is adaptable enough to be used by businesses of various sizes, including agencies, eCommerce brands, mobile brands, and advertising networks.

Impact – Software for Performance and Affiliate Marketing

Impact is a giant in performance marketing that combines influencer and affiliate marketing strategies to give you the very best of both worlds. Furthermore, the business provides a custom suite of Salesforce and HubSpot-integrable referral marketing tools.

However, marketing software is not its only mission. Impact heavily focuses on automating marketing collaborations, whether influencer, ambassador, affiliate, or other strategic alliances. Furthermore, they address the affiliate side of the game, assisting affiliates in discovering valuable offers and maintaining complete control over their campaigns.

Top features:

• All-in-one partnership management platform
• Cross-channel attribution
• Global scope and compliance management

Focus: B2B for businesses in a variety of industries

UpPromote – Freemium eCommerce Affiliate Marketing Software Solution

UpPromote stands out as a versatile eCommerce solution, offering a freemium model for affiliate and referral marketing. This affiliate marketing software platform combines state-of-the-art affiliate marketing software with a comprehensive affiliate marketplace. Catering to both affiliates and advertisers, UpPromote provides real-time tracking and analysis of campaigns via an online dashboard, complete with automated payment processing.

Top features:

• Integration with Shopify for eCommerce ventures
• Freemium software (all the essentials for launching an affiliate campaign are available at no cost)
• Intuitive user interface coupled with gratis entry to a diverse range of brands spanning over 20 consumer categories within the UpPromote Marketplace

Focus: B2B eCommerce

Tapfiliate – All-Inclusive SaaS Affiliate Software

Tapfiliate is a SaaS affiliate platform boasting remarkable scalability. It works well with both small and enterprise campaigns across referral, affiliate, and influencer marketing spheres. With over three dozen integrations – including HubSpot, MailChimp, Magento, and Squarespace – Tapfiliate stands out as one of the most adaptable affiliate marketing software products.

Whether you manage a shop or run an affiliate website or blog, Tapfiliate enables you to unlock fresh revenue streams through its automated partner recruitment feature and an extensive partner network comprising over 100,000 active publishers. Tapfiliate offers a complimentary trial for a fortnight across all subscription tiers to get you started.

Top features:

• CRM and eCommerce integrations ( Shopify, BigCommerce, WooCommerce, etc.)
• Online tracking portal and customisable promotional materials
• Enterprise-grade scalability

Focus: B2B businesses of any size

LeadDyno – Social Media-Focused SaaS Affiliate Software

LeadDyno is an affiliate marketing software platform that provides services to health & wellness, fashion & lifestyle, and SaaS industries. As an advertiser, you have the ability to set up bespoke affiliate campaigns with tailored experiences – featuring your branded colour scheme, logo, favicon, and more. You can also manually vet affiliate applicants to ensure you partner with only the most relevant collaborators.

Regarding affiliate programs, you can design custom commission structures, set specific payment release conditions, and arrange compensation for customers your affiliates refer – extending up to 10 tiers. The extensive array of features offered by LeadDyno’s affiliate marketing software enables you to fine-tune your programme for various affiliate groups or individual affiliates if desired.

Top features:

• Multi-channel approach encompassing most traffic sources
• Seamless integration with eCommerce platforms and email marketing services

Focus: B2B and B2C to some extent

PartnerStack – the Best B2B SaaS Partnership Software and Network

PartnerStack presents itself as an all-encompassing B2B partner marketing platform, offering affiliate software as part of its suite of services. This robust solution helps its clients to explore untapped markets, extend reach into fresh geographical areas, and optimise affiliate marketing programs; all managed through a unified campaign control centre.

Top features:

• Seamless compatibility with a diverse array of technology stacks
• Cross-channel collaborations with leading B2B SaaS enterprises
• Bespoke pricing tailored to your specific requirements

Focus: B2B

Commission Junction – Leading Affiliate Marketing Network

Commission Junction, also known as CJ, is one of the largest affiliate marketing networks globally. It offers an enormous selection of affiliates and advertisers. You can use cutting-edge tracking and analytics tools to connect with the appropriate counterpart as an advertiser, affiliate, influencer, or agency.

Top features:

• Worldwide coverage and perfect reputation
• Affiliate and publisher screening
• Innovative technology for advanced affiliate tracking

Focus: B2B and B2C

Refersion – Software for Affiliate Marketing Software With Tiered Rewards 

Refersion is a platform that offers cutting-edge software for managing influencer and affiliate campaigns. Using automated affiliate marketing software, merchants can differentiate themselves from the competition by providing tiered commission structures, product-specific commission rates, or rewards for returning consumers.

Refersion can be integrated with the most widely used CRM systems and marketing management software thanks to its 30 turnkey connectors and more than 200 application connections offered by Zapier. There’s also a 14-day free trial available if you want to give it a try without committing.

Key features:

• A single platform for affiliate, ambassador, and influencer marketing
• Integration with hundreds of third-party software and CRM systems
• Customisation and automated reward distribution

Focus: B2B and B2C

Rewardful – SaaS Software Solution for Affiliate and Referral Programs

Rewardful is a platform that combines affiliate and referral marketing tools into a single, well-oiled machine for expanding markets and acquiring new customers. Rewardful has automated affiliate monitoring, eCommerce connectors, and campaign customisation—to transform your affiliate program into a profitable venture with little to no work on your part.

Key features:

• Easy integrations with CRM and marketing platforms
• Last-touch credits
• Automated self-referral fraud detection

Focus: B2B and B2C (to some extent)

Trackdesk — Comprehensive Sales And Lead Management Platform

Trackdesk is a sales automation and lead management company that helps businesses optimise sales processes. It offers a unique affiliate marketing platform allowing you to increase your affiliate revenue with no upfront costs. You can accomplish two objectives simultaneously — improve your customer relationship tracking whilst boosting sales performance.

Top features:

• Smooth integration for growth.
• Effective affiliate management and tracking.
• Insightful analysis and optimisation

Focus: B2B services for businesses and marketers

iDevAffiliate — Effective Affiliate Program Management Software

iDevAffiliate focuses on creating affiliate marketing tracking software and solutions for organisations. Their unique tool aims to support companies with affiliate program creation, management and optimisation.

Solutions by iDevAffiliate are tailored to fit businesses of all sizes, from small startups to large corporations, having the same goal – provide a comprehensive platform for successful affiliate management.

Top features:

• Various marketing features and tools
• All-inclusive affiliate management
• Advanced fraud prevention tools

Focus: B2B for companies and enterprises

Affiliatly — Procustive Affiliate Marketing Tool

Affiliatly is the right solution if you wish to harness the full potential of affiliate marketing. Being one of the top choices among businesses, the platform empowers you to create, manage, and refine bespoke marketing programs. By adopting the software, you’ll access comprehensive analytics on leads, traffic, sales, and overall performance, all conveniently displayed on your dashboard.

Affiliatly offers the flexibility to employ diverse tracking methods, including email, links, voucher codes, and QR codes, ensuring efficient affiliate monitoring.

Top features:

• Intuitive interface and a wide range of customisation options
• eCommerce platform integration
• Marketing assistance at multiple levels

Focus: B2B for agencies and affiliate networks

Offer18 — Award-Winning Performance and Affiliate Marketing Software

An award-winning performance and affiliate marketing software, Offer18 is a great choice for affiliate entities and agencies pursuing professional-grade tracking capabilities. The solution supports digital professionals in establishing their affiliate network and optimising every aspect of their traffic sources to yield superior returns on investment.

Top features:

• Comprehensive tracking and analytics
• Streamlined mobile reporting
• Full white label proposition

Focus: B2B for advertisers and affiliates

OSI Affiliate — Ultimate Affiliate Marketing Suite

OSI Affiliate is a set of tools created to simplify creating and managing the most profitable affiliate programs. The platform serves as a potent asset for covering the processes from monitoring and supervising affiliates to assessing campaign effectiveness, helping its users excel in affiliate marketing.

The software is a good fit for businesses of various industries and sizes. It cooperates with top shopping solutions like BigCommerce, Shopify, X-Cart, Magento, and more. Another big advantage is its smooth integration with content management systems like WordPress, Joomla, and Drupal.

Top features:

• Easy installation and setup process
• Intuitive interface and various customisation options
• Comprehensive tracking capabilities

Focus: B2B for businesses of different sizes

Partnerize — SaaS Affiliate Software Program that Enables Data-Driven Marketing

Partnerize stands out as a top SaaS technology company, focusing on partnership automation through managing and streamlining affiliate, influencer, and brand-to-brand relationships. Real-time tracking, comprehensive analytics, and adaptable commission structures ensuring equitable affiliate payouts are Partnerize’s outstanding features.

Moreover, Partnerize serves a broad customer base, including prestigious retail, travel, telecommunications, and financial services companies, helping them create mutually beneficial relationships while keeping control throughout the campaign lifecycle.

Top features:

• Advanced affiliate marketing tracking software
• Comprehensive partnership automation
• Scalable growth tactics that are applicable worldwide

Focus: B2B businesses, mostly retail, telecom and travel industries.

Circlewise — Streamlining Affiliate Marketing in the Current Digital Environment

Being one of the leading partnership management software companies, Circlewise offers white-label affiliate software as part of its services. The company mostly serves businesses in the eCommerce, fintech, and educational tech industries, while their platform covers partner discovery, analytics, tracking and commission management.

Top features:

• Thorough affiliate administration
• Sophisticated models of attribution
• Real-time data analytics to improve the effectiveness of marketing

Focus: B2B businesses, more focused on SaaS, Fintech, and eCommerce industries

Scaleo — Comprehensive B2B Affiliate Marketing Software

Scaleo offers automated affiliate marketing software that includes real-time tracking, analytics, and anti-fraud solutions. Efficient campaign management empowers advertisers, agencies, and networks to maximise ROI. It encompasses every aspect of affiliate marketing, including payouts that happen automatically in addition to clicks and conversions.

Online companies, digital marketers, affiliate networks, and media companies looking to simplify and optimise their affiliate marketing efforts can all benefit from Scaleo’s products. Major brands that use its services include Algo Affiliates, Adsurety, Shopify, and Hiveel.

Top features:

• Intelligent automated affiliate marketing
• Fraud detection and prevention
• Real-time tracking and reporting

Focus: B2B companies specialising in digital marketing.

Does Affiliate Marketing Truly Offer Passive Income?

With many affiliate marketing program software solutions and management services available, one might think selecting the right software is enough. However, even though generating affiliate marketing passive income is feasible, a certain degree of effort is required to establish your affiliate marketing programs and monitor their effectiveness.

Let’s check the bare minimum needed to generate passive income from affiliate marketing:

1. Generate a unique value proposition. That’s the core rule. Indeed, affiliate marketing tracking software will control your progress, but it won’t replace the offer itself. There’s no alternative to developing a superior value proposition that exceeds your competitors.
2. Find the right affiliates. As a product owner, you have two options:
   1. Join an affiliate network or platform, get access to a pool of affiliates, and give a portion of your revenue in exchange.
   2. Lead your own affiliate programme, vetting affiliates as they apply. In the latter scenario, maintaining the highest screening standards is crucial to ensure your programme remains viable.
3. Establish a fair commission structure. As you aim to maximise your passive income from affiliate marketing and make your programme attractive to affiliates at the same time, you must think of a mutually beneficial offer that adequately rewards your affiliates without exhausting your budget. This may include additional features such as tiered commissions, where affiliates can create networks within your network, profiting from second and third-tier affiliates.

Top affiliate marketers earn gid sums of money annually from their affiliate marketing endeavours alone, without dedicating all their time to managing affiliate campaigns. No doubt, a smartly chosen affiliate marketing software will be a huge benefit to running the affiliate campaigns efficiently and effectively.

How To Choose the Best Software for Affiliate Marketing

Now that you’ve covered the list of affiliate marketing software reviews, top features, and differences, you might have a better understanding of what to consider when selecting the best affiliate marketing software to fit your demand.

Here are your three steps to selecting affiliate marketing automation software:

1. Define your affiliate marketing objectives

Affiliate marketing solutions are not designed as one-size-fits-all. Different software may cover different goals and be more suitable for exact industries or business sizes. Set your objectives and priorities first and select the solution that better meets your expectations.

2. Refine your search to a select few options

The choice of affiliate marketing software products is huge, and commonly, there’s no capacity to assess in detail every option. We suggest having a few rounds of vetting, gradually narrowing it down to a handful of finalists.

When reviewing the candidates, consider the following factors:

• Depth of tracking and attribution accuracy
• Real-time reporting, analytics, and predictive modelling
• Affiliate management tools – onboarding, nurturing, structuring and disbursing payments
• Compatibility with affiliate marketing tools and CRM and lead management systems
• White labelling and compliance

3. Select the best offer

The first round of screening should not take much time and might already yield particular findings. Choose a more affordable or free affiliate marketing software if you have many apparently equal choices; otherwise, select the one that most fits your specific marketing strategy.

Finally, and as importantly, ensure the selected affiliate marketing tool can harmonise with your more general marketing goals by integrating and unhindered data flows with your other systems. Ultimately, effective business decisions necessitate taking a broad view and avoiding losing sight of the greater picture.

Free vs. Paid Affiliate Link Tracking Software

Let’s be frank: never does a free affiliate marketing tracking software include all the capabilities that the paid ones do. If you aim to get in-depth insights about affiliated customers, precise customer journey tracking, or scalability, you can only get it with paid affiliate software.

Free automated affiliate marketing software is beneficial if you want to do the testing before the commitment. It can also be helpful for smaller or some isolated affiliate marketing objectives. Likewise, many paid affiliate software have free trials to let you learn and test the functionality before making the final decision.

Premium Affiliate Marketing Software from Phonexa Starting at £250 per Month

Setting up your affiliate marketing campaigns with the right software is one thing (there are many options available); aligning these campaigns with your other marketing initiatives, like social media, email, and earned media marketing, is another (there aren’t many options available).

Phonexa manages and synchronises your affiliate efforts with the rest of your marketing channels to achieve both goals. Phonexa’s eight exclusive partner and performance marketing solutions allow unrestricted data flows, which unleash the strategic marketing approach necessary to obtain a competitive advantage.

The unique suite of performance and affiliate marketing management software includes:

Order your software suite now at only £250 monthly, or book a free consultation to discover more about Phonexa.

Frequently Asked Questions

Phonexa’s August and September updates introduce new tools and integrations to enhance workflow efficiency and data management. These include advanced lead processing rules, smoother third-party integrations, and improved email suppression. With customisable lead redirect management and better data privacy controls, these updates help businesses streamline operations and meet industry demands. Explore these enhancements to optimise your processes and elevate lead management strategies.

LMS Sync and Call Logic 

Streamline Your Lead Returns with Phonexa’s CSV Import Feature

At Phonexa we understand the challenges clients may face when processing large buyer return lists submitted via spreadsheets at the end of each month. Manually handling this data is not only time-consuming but also prone to errors.

To help streamline this process, Phonexa offers a CSV file import feature for lead returns. This powerful tool allows you to upload and process large volumes of buyer data efficiently, reducing manual effort while improving accuracy and speed. If you’re interested in learning more about this feature you can call your Client Success Manager today or check out our Article on our knowledge base.

Learn More: Buyer Reports: Lead Return/Adjustment

Client-Controlled Buyer Access to Reports for Call Logic and LMS Sync

A new security feature for Phonexa’s Call Logic and LMS Sync has been released within the Project Settings of your instance.

Use Case: Clients working with multiple buyers can now restrict access to specific reports, ensuring each buyer only sees data relevant to their assigned leads or campaigns. For example, a buyer handling one region can be limited from viewing data from other regions.

Key Highlights:

• Restrict Buyer Access: Control which reports buyers can view, safeguarding sensitive data
• Enhanced Data Privacy: Protect critical information by managing permissions

This feature gives you full control over data access within Call Logic and LMS Sync.

Learn More: Project Setup > Buyer Settings

Build Ping Post Call Integrations with Integration Builder

Phonexa’s Integration Builder now supports Ping Post call integrations for both Ping Post and Direct Post products, simplifying custom integrations and reducing development time.

Use Case: Clients can now easily integrate multiple buyers with different API needs for Ping Post and Direct Post lead distribution. The Integration Builder allows quick configuration, routing calls to the highest bidder while efficiently passing lead data.

Key Highlights:

• Simplified Setup: Build and customise integrations with minimal coding
• Flexible API Management: Adjust buyer APIs and manage parameters easily
• Optimised Performance: Streamline operations and focus on business growth

This update optimises Call Logic and LMS Sync, simplifying buyer integrations.

Product Builder | Simplify Product Setups with Phonexa’s New Export/Import Extra Fields in JSON

Phonexa’s Export/Import Extra Fields with Product Builder feature is designed to simplify and streamline the process of setting up multiple products, especially when dealing with varying buyer or publisher requirements. This new feature allows users to export and import extra fields in JSON format, enabling quick access and replication of product configurations.

iClear Feature Updates

New Lead After-Processing Features

We’re excited to introduce Lead After-Processing Rules in Phonexa’s iClear tool, offering more control over your processed leads.

Use Case: After validating and verifying leads, you can now take action based on specific attributes. Lead After-Processing Rules allow you to label and tag leads post-processing, perfect for businesses needing additional segmentation, follow-ups, or third-party workflow optimization.

Key Features:

• Add Lead Tags: Automatically tag leads for better organization and targeted follow-ups
• Present/Do Not Present Lists (PL/DNPL): Automatically sort leads into relevant lists based on custom criteria
• Run Third-Party Services: Trigger integrations with verified leads for custom automations

This feature enhances your lead management by allowing tailored actions after validation, ensuring leads are organized and actioned to suit your business needs.

iClear Advanced Rules on Redirect 

We’ve added the iClear Advanced Rules tool to the lead redirect process, giving you more control over lead management during redirects.

For example, you can now create rules to detect and prevent unauthorised changes to the lead IP address and User Agent fields during the redirect. Key actions include:

• Add to Present/Do Not Present Lists (PL/DNPL): Manage which leads are prioritised or denied based on conditions
• Lead Tag: Select this action to assign/remove the tags to the leads that match the set conditions
• Run Action from Tracking:– Select this action to run the event tracking rule action

This update enhances data security and improves lead handling during redirects.

Learn More: Buyer Lead Info Report

iClear Advanced Rules: Run Action For Tracking

Phonexa has introduced a new action within iClear’s Advanced Rules—Run Action for Tracking. This feature allows clients to automate and configure tracking rules based on a variety of conditions, such as lead body fields, lead parameters, responses from third-party services, and iClear rules. It provides the flexibility to run specific actions – adding leads to a Do Not Present list, triggering Facebook conversions, or updating CRM systems – based on predefined criteria like geographic location or lead data.

For example, you can set the rule to trigger specific tracking actions like Facebook conversion, Google Ads ping only when a lead from your specified state or zip code is processed. This automation simplifies workflows and enhances targeted lead management across multiple platforms.

Learn More: iClear > Action Tab

Diverse rules for one and the same iClear service

Configure Multiple Rules for iClear Phone Number Analysis

We’re excited to announce Multiple Rules Configuration for Phonexa’s iClear, designed to address specific client needs.

Use Case: Clients can now configure many phone number analysis rules across different lead fields. For example, validate both mobile and home numbers in the same service, where previously only one lead field would have been configured. Now more than one rule can be configured for the same service.

Feature Highlights:

• Multiple Rules for One Service: Set a variety of conditions for a single iClear service to simplify lead management
• Enhanced Flexibility: Apply validation across various fields or set unique actions for different scenarios

Lynx & Opt-Intel

Shared Email Suppression Lists in Our Tracking Platform

We are excited to introduce a new feature within our tracking platform that enables shared email suppression through the Opt-Intel><Lynx integration. This feature simplifies the management of suppression lists and opt-out links directly from your Lynx account. Now, when running email marketing campaigns, you can automatically sync up-to-date suppression files and opt-out links, ensuring compliance with email regulations.

For example, Lynx users can now optimise their email campaigns by enabling this feature within the Offer settings. Once the suppression lists are activated for a specific offer, affiliates will have access to the most current suppression lists, eliminating the need to log into their Opt-Intel account each time. This integration streamlines the sharing of suppression lists, saving time and enhancing workflow efficiency by seamlessly managing compliance and tracking performance within a single platform.

Learn More: Offer Configuration > Email Tab

Tracking

Phonexa’s NEW TikTok Ads Integration 

Phonexa now offers TikTok Ads Integration, allowing clients to track and measure the effectiveness of their advertising campaigns on TikTok. This integration enables the collection of valuable data—such as performance metrics and lead information—directly from the TikTok API. It empowers marketers to analyse campaign results and optimise ads in real time, ensuring more precise targeting and improved return on ad spend.

By seamlessly retrieving metrics and lead data, this feature provides actionable insights to fine-tune campaigns and enhance overall marketing strategies on the TikTok platform.

Detailed documentation can be found here: TikTok API for Businesses

Learn More: Event Tracking Type: TikTok Ads

As we approach 2025, many insurance companies still find it challenging to adapt to tech-driven marketing, especially when it comes to real-time and strategic data processing. Numerous carriers have already experienced the impact of advanced insurance data analytics on their underwriting processes, but even more companies are lagging behind.

For you, though, it’s not bad at all: While your competitors are struggling to keep up with the recent tech developments, you can outperform them with robust insurance data analytics software. You can unlock profound insights, analyse data much quicker, and ultimately convert more leads.

Let’s explore how this works.

Unveiling the Power of Data Analytics in Insurance Sector

Leading carriers and agencies leverage data and advanced analytics to refine risk assessments, enhance customer experience, and improve productivity and decision-making across auto, health, and life insurance.

Carriers now access vast amounts of third-party data from diverse sources, including industry-specific data, environmental data sources, geolocation data, etc. They have developed agile capabilities for testing, obtaining, using, maintaining, and reusing marketing data.

What Are the Insurance Industry’s Challenges?

First and foremost, insurance agencies and companies face various lead generation challenges, such as bringing in high-intent insurance leads, staying ahead of the competition, delivering elevated customer experience, and building rapport.

Research from Deloitte indicates that the insurance industry is still developing its data management and analytics capabilities. In a recent study, Deloitte asked carriers to assess their data analytics maturity, categorising them into three phases: Pioneers, Adopters, and Explorers.

Source: Deloitte

The results indicate that just 6% of insurance businesses use advanced analytics for insurance, which influences most decisions and promotes innovation across their operations. 

Insurance professionals still need to upgrade their capabilities in applying data analytics, such as harnessing the power of data analytics in insurance claims processing and prioritising analytics in insurance pricing and underwriting.

By leveraging detailed insights from insurance data, companies can improve their maturity in customer segmentation, lead distribution, and overall marketing efforts.

Insurance Data Analytics Implementation

Cost estimates, department sizes, and other aspects vary across companies, impacting how successfully they can execute their jobs. That emphasises the need for a solid analytics and insurance platform as part of a marketing automation solution.

By making fraud analytics possible, these solutions often level the playing field for insurance providers and agencies by empowering companies to start accurately and thoroughly safeguarding themselves against fraud.

Data analytics solutions are increasingly common in the insurance sector. In health insurance, for instance, predictive analytics allows companies to deliver personalised medical services, prompt interventions, and reduced hospital costs, benefiting both healthcare applications and insurance clients.

Carriers, physicians, and healthcare institutions use predictive analytics in insurance to determine the likelihood of specific health conditions, such as diabetes, cardiac problems, or CVD, developing in their patients.

Customer Acquisition Cost

Insurance companies must focus on the acquisition cost as a key metric. 

They can do this by collecting data at the three traditional touchpoints:

• Submitting a claim
• Buying policy
• Renewing a policy

In all three cases, using automated software can be incredibly beneficial.

Insurance companies use customer analytics to tailor operations to clients’ unique life events, enhancing the customer experience. For instance, they may extend coverage or add a spouse when a customer marries.

Lead Scoring

Marketers and insurance professionals can evaluate the purchase likelihood by assigning specific values to different data points for each lead. These scores can also help identify sales-qualified leads (SQLs) and marketing-qualified leads (MQLs), guiding sales and marketing teams on which leads are likely to convert.

Predictive Modeling

Predictive modelling is among the most effective use cases of insurance machine learning. With the help of predictive analytics software for insurance, businesses may use customer data to build models that offer predictive results for future marketing initiatives.

For instance, a carrier may see the insurance data analysis and cost/benefit analysis for accepting third-party leads over off-peak hours or the weekend. Additional data from insurance predictive analytics include how spending can change across locations and demographics.

Phonexa’s predictive analytics for insurance enhances business insight and control, removing guesswork from marketing campaigns. It helps agencies, carriers, and agents understand when, where, and why demand for their services arises.

Improving Insurance Marketing Using Analytics

By improving risk and cost control, data analytics enable carriers to progress from the Explorer to the Adopter and Pioneer stages. 

Let’s explore how insurance companies can leverage data insights using Deloitte’s three-stage maturity model:

Source: Deloitte

• Explorers focus on cost-cutting and efficient risk assessment through fraud detection, as well as insurance claims analytics. 
• Adopters prioritise market scoping and customised products, driving service improvement, revenue growth, and increased market share in insurance analytics. 
• Pioneers maintain their competitive edge by consistently funding data science applications and integrating analytics into their corporate culture.

Data analytics tools can help businesses overcome marketing challenges and optimise lead acquisition with lead management and insurance analytics software.

Here’s a roadmap for insurers to capitalise on industry data analysis:

1. Insurance Analytics Software & Tools

Any business looking to extract more value out of its data should first ensure it collects as much first-party data as possible. Industry professionals would want to look at predictive analytics insurance software, call analytics solutions for insurance, and lead-tracking software for web leads.

Tracking your inbound leads will provide you with a plethora of insurance data that you can use to understand customers’ journeys better and be the first step in creating an optimised marketing approach.

2. Analytics & Reporting

The next step is to manage and analyse the insurance data after the technological solutions to capture insurance data have been set up. Companies must decide which metrics are most crucial to insights into target audiences. 

After you’ve nailed down these metrics, you may utilise dynamic real-time reporting, data, and analytics in insurance to spot trends and identify opportunities to earn more for your lead acquisition spending and marketing.

3. Predictive Modeling & Optimisation in Insurance

The final step is taking action based on your results. With predictive modelling, insurance businesses can implement changes and see how well they match up with predictions, helping to minimise risks tied to new marketing initiatives.

To build long-term success strategies, insurers must capture, optimise, and analyse their data continuously. This ongoing process allows you to spot consumer behaviour and trend changes, keeping your strategy aligned with current customer activity. Ultimately, companies that embrace data analytics can effectively engage with potential policyholders and consistently attract new customers.

The Application of Business Analytics in Insurance

No longer is it a choice for insurance companies to use business analytics; it’s a must. You need a better grasp of insurance data to understand your customers and risk exposure, ensuring more effective claim management.

Source: DAMCO

Insurance companies can use business analytics to transform big data into decision-making insights, grow and retain their customer base, ensure deeper customer engagement, and get a complete view of the client’s previous interactions with the brand.

Benefits of Using Data Analytics in the Insurance Industry for Users

According to Deloitte’s 2021 Insurance Outlook report, one of the top priorities for insurance industry leaders is creating unique and innovative customer experiences. Carriers can enhance customer satisfaction and streamline the buying experience by digitally capturing feedback and providing actionable insights on customer behavior and lifestyle habits.

Big Data Analytics for Risk Assessment and Insurance

Techniques for the Analysis of Risk and Insurance Data

Risk analysis may provide tailored insights that link analytics and insurance expertise for in-depth business intelligence and inform risk management strategies. That’s why businesses often create risk programs to assist in lowering the possible cost of risk. 

Consider these four steps that facilitate insurance data risk analysis:

1. Determine the financial factors and risk exposures
2. Determine the reasons for these exposures
3. Quantify the exposure impact and the risk
4. Revise your risk management strategies and capital allocation

It is not uncommon for insurance companies to collaborate with marketing data analytics businesses to complete all necessary processes and delve deeper into specific areas where companies may seek assistance.

Stay Current With the Trends in Insurance Analytics

The insurance industry is highly competitive, so carriers and agencies must stay ahead by adopting the latest technology. This includes implementing call tracking, distribution and lead tracking, and data analytics tools like Phonexa’s marketing automation suite.

Book a demo to learn how Phonexa’s all-in-one marketing automation suite can leverage insurance data analytics and modelling and increase organic insurance leads.

Frequently Asked Questions

Why is it crucial to use data analytics in the insurance industry?

Insurance professionals need to personalise their offerings, make data-backed predictions, and improve business operations.

Here’s how agencies, individual agents, and carriers can benefit from using data analytics in the insurance industry:

• Develop offerings that are informed by behavioural patterns and trends
• Provide a superior customer experience
• Utilise actionable insights to develop more targeted campaigns
• Enhance risk management and insurance data acquisition strategies
• Decrease the possibility of insurance fraud

Blogs have won the number one position as an affiliate marketing channel, and the commercial potential of a well-made affiliate marketing blog is vast. You can grow your bottom line exponentially by creating how-to articles, pro guides, or visually appealing infographics with the proper affiliate program and strategically placed affiliate links.

Affiliate blogging is open to anyone who creates customer-centric content with a unique value proposition. If you’re a blogger, you can share your personal experiences about the product in question; if you’ve been in the game a while, you teach affiliate marketing online, how to write an affiliate blog, and anything else you’re good at.

So, we’ve created a comprehensive list of compelling affiliate marketing blogs run by affiliate marketing professionals Neil Patel, Spencer Haws, Matthew Woodward, and more. These individuals have made their mark and now set the bar for what’s possible when you’re passionate, driven, and knowledgeable in your niche.

Affiliate Marketing, Affiliate Blogging, and Affiliate Links

Rewarding someone for recommending a business isn’t unusual, and it’s easy to see why. Many companies offer the “refer-a-friend” scheme to bring in extra cash.

Affiliate marketing works much the same way, only on a larger scale. Companies provide financial incentives to websites, influencers, and others who can send customers their way using affiliate links or discount codes. It’s typically commission-based (you get a cut of the sale), but you can also set a fixed fee per sale (or lead), depending on what you’re selling.

The Upsides of Affiliate Marketing

For Advertisers

Affiliate marketing for bloggers is a cracking way for brands to use word-of-mouth to boost sales, revenue, and brand awareness without breaking the bank. 

Brands pay based on performance, so no sales mean no payout—much better than traditional marketing routes like paid ads, where you’re rolling the dice a bit more.

Are you ready to access all the premium features? Select your subscription plan now or book a meeting to discover how Phonexa can enhance your affiliate marketing business.

For Affiliates

For affiliates and influencers, affiliate marketing is an excellent tool to earn a bit of extra income (or even your primary income) from your website or social media pages. Once the content is live, it can be a source of passive income, as people stumble across it and make purchases from the brands you’ve given a nod to, earning you a tidy commission.

Affiliate marketing has always had a low entry barrier, meaning just about anyone can jump in. The start-up costs can be next to nothing if you’ve already got an audience. 

• If you’re an influencer or have a website, you can start promoting brands in an affiliate post at no extra cost. 
• If you’re starting from scratch, you’ll need to shell out a bit to get your site up and running and visible in the search engine results with blog affiliates.

The Downsides of Affiliate Marketing

For Advertisers

Affiliate marketing is a steep learning curve at first. The silver lining is there’s loads of information online to help you run an affiliate program smoothly. That said, there are no guarantees—your program’s success hinges on strong affiliate recruitment, well-crafted campaigns, and building solid relationships to drive those all-important sales.

For Affiliates

The competition can be fierce for affiliates. If you’re running a content site, getting your SEO spot on is crucial to landing on the first page of search results.

There’s no surefire way to guarantee earnings through affiliate programs. You’re not in control of the affiliate program, so if a brand changes its commission rates, you have no say (though you could promote a different brand, ask for a higher rate, or stop promoting them altogether).

The perks often outweigh the drawbacks. So, what’s next on your to-do list?

How To Get Started with Affiliate Marketing

For Advertisers

Once your tracking is in place, it’s time to gather affiliates and build solid relationships with them. Before long, you should start seeing the sales come through—well done! Your affiliate program is officially driving growth for your business.

Learn more about automatic tracking in affiliate programs.

For Affiliates

If you’ve already got an audience, the next step is to find brands that resonate with your followers and apply to their affiliate programs. 

Once approved, you can start promoting them using your affiliate links for bloggers, discount codes, or any other resources they provide (banners, data feeds, social media posts, etc.). You’ll be given access to your affiliate program or network login, where you can keep track of sales and see how much commission you’ve earned. It’s a brilliant idea to have a chat with brands about running custom affiliate campaigns to help maximise their revenue—and yours!

Why You Should Be Reading Affiliate Marketing Bloggers  

If you’re just starting out or are a pro in the game, keeping up with a reliable affiliate blog example is an absolute must.

Why, you ask?  

Because the industry’s always shifting, with new tools cropping up and strategies constantly changing. There’s always something fresh to sink your teeth into.

The people behind the scenes of such blogs really know their stuff—they’ve got hands-on experience with everything they’re writing about. So, whether you’re trying to find influencers for your brand, coming up with a catchy Shopify store name, or building an email list, you’re in safe hands.

By reading these blogs on a regular basis and following their tips and tricks, you can boost your earnings and see even better results. That’s why staying clued up on affiliate marketing and learning how to make money from it should be part of your daily routine.

Right then, let’s get down to business—how can you learn more about the trade from an affiliate marketing blog?

But What If I Run an Affiliate Network?  

If you’re running an affiliate network and keen to up your game across the board, click here to leap straight to the ultimate guide on boosting ROI with your publishers and blog affiliates.  

Find the best affiliate marketing programs at Phonexa! Don’t postpone—take a product tour now!

And now, without further ado—cue the fanfare—here’s our roundup of 12 top-notch affiliate marketing blogs.

12 Outstanding Affiliate Blog Examples 

Neil Patel

Neil Patel hardly needs an introduction, with 4.7 million monthly website visits. As co-founder of Neil Patel Digital and one of the most well-known digital marketers, he draws a significant amount of traffic to his affiliate marketing blog—42% from search and a hefty 52.22% from direct entries, with referrals making up a small 1.85% of the overall site traffic.

Neil Patel’s blog has in focus digital marketing, offering in-depth insights on a range of topics—content marketing, social media, email, affiliate marketing, SEO, paid advertising, e-commerce, entrepreneurship, analytics, and more.

One key takeaway from Neil’’s affiliate marketing blog is his hands-on approach. He consistently provides practical advice and tools to help readers apply theory to real-world situations.

Don’t hesitate to learn about these 8 affiliate marketing tools to generate more leads.

He caters to all levels of expertise, varying the complexity of his content from straightforward, step-by-step guides to more niche, platform-specific advice. Neil’s affiliate blog example will definitely keep you updated on the latest affiliate marketing trends. 

One thing that stands out is the sheer number of ads on his site—from full-screen pop-ups like the “Want More SEO Traffic?” banner for affiliate marketing SEO tools to multiple on-page promotions. You might ponder that these might not be textbook examples of marketing best practices, but Neil knows what he’s doing. With his strong reputation in digital and affiliate marketing, he’s able to make aggressive marketing work in his favour. 

At the heart of Neil’s offering is Ubersuggest, an SEO tool for keyword research, domain overviews, site audits, backlink tracking, and competitor analysis. Subscriptions start at $12 per month, which gets you one domain, 150 daily searches, 5 competitor domains, 125 tracked keywords, and 1,000 webpage scans. All in all, Neils is the one one should follow for affiliate marketing tips.

Lee-Ann Johnstone

Unlike Neil’s example, Lee-Ann Johnstone focuses solely on helping affiliates learn and grow through her affiliate marketing blog and website. This blog has around 23,000 monthly visitors, Lee-Ann’s blog doesn’t have so many visitors, but it does provide some valuable marketing top affiliate content to learn from.

In addition to her affiliate marketing blog, Lee-Ann hosts niche events to connect with aspiring affiliate marketers and teach marketing best practices. Besides, she’s in charge of The Affiliate Marketing Podcast show, providing training and mentorship to those new.

Jay Schwedelson

Jay Schwedelson, the founder of SubjectLine.com, is a true genius who merged email subject lines with affiliate marketing, offering a free online tool to create, design, evaluate, and score email subject lines.

Related read: Your ultimate guide to affiliate email marketing.

Jay’s approach to his affiliate marketing blog might be called creative. Let’s take, for instance, a hashtag window. There, you can pull related blogs by clicking the hashtag. This makes it a wonderful affiliate blog example to follow.

iAmAttila

Another affiliate blog example is Attila O’dree, a full-time affiliate marketer and owner of the blog iAmAtilla, devoted to the synergy of paid traffic and affiliate marketing.

IAmAtilla is arguably the best blog for affiliate marketing to learn about paid traffic sources—Google Adwords, Facebook Ads, Mobile, and Native—within the realm of affiliate marketing. Navigating 33 pages of blog content, you can find everything you need to make money blogging, including guides, tutorials, tips, and so much more.

Pat Flynn

Pat Flynn is a serial entrepreneur and creator of The Smart Passive Income Blog, a website educating aspiring digital entrepreneurs to draw passive income from multiple streams providing the best affiliate marketing industry insights. In contrast to many affiliate marketing bloggers, Pat Flynn focuses on in-depth long reads.

Matthew Woodward

Matthew Woodward is known as an award-winning SEO professional who leads Search Logistics, a blog writing about SEO, case studies, content creation, on-page SEO, link building, and more.

Each SEO category has hundreds of blogs with graphics, useful videos, and practical marketing software and tools covering affiliate marketing SEO topics. What’s more, the blog provides checklists, traffic boosters, and backlink strategies instead of intrusive pop-ups.

Luke Kling

Luke Kling is a renowned digital marketer and founder of two successful marketing blogs: affLIFT and FPTraffic. The latter works as a social media scheduling tool for LinkedIn, Facebook,Twitter, Instagram, TikTok, and Pinterest. Shawn Collins

Affiliate Summit

Shawn Collins is a co-founder of Affiliate Summit, a global marketing conference. Affiliate Summit offers networking opportunities, hosts educational sessions, and features 13 pages of useful content for affiliate marketing bloggers.

In terms of his legacy, Shawn has shared his extensive expertise in a book titled Successful Affiliate Marketing for Merchants, designed for online vendors and affiliate networks. This book is available on Amazon for $13.64 in paperback, ideal for those looking to improve their conversion rates.

Missy Ward

When discussing Affiliate Summit, it’s important to highlight Missy Ward, the co-founder and an exceptional affiliate marketer. Her affiliate blog example receives 17,100 monthly visits and features an impressive 110 pages of content that are definitely worth checking out.

Zac Johnson

Zac Johnson is a self-taught entrepreneur with over 25 years of experience in digital marketing and blogging. His affiliate marketing blog covers topics around blogging, social media, and podcasting, with priority given to affiliate marketing. The blog highlights Zac’s career journey and personal insights across various aspects of digital and affiliate marketing.

Spencer Haws

Spencer Haws is an online entrepreneur, blogger, podcaster, and founder of Niche Pursuits—an affiliate website blog and platform for aspiring entrepreneurs willing to create and develop a successful online business. The blog provides educational resources, case studies, product reviews, and other helpful content around e-commerce, marketing, affiliate marketing blogging, and moneymaking.

Why Affiliate Marketing?

These days, more and more people—particularly those with young families—are looking for ways to generate long-term passive income or find work that allows them to manage their own schedules. This gives them the chance to spend more quality time with their loved ones.

Not very keen on starting a business of your own? No worries! You can still jump on the blog affiliate programs and earn a regular commission by reselling products or services. It’s a good way to bring in passive income without having to shell out any money beforehand. 

Just find a niche you love, set up a website, join an affiliate program, and take full advantage of this golden opportunity!

Bring It Home with Phonexa

As an affiliate marketing blogger, you can tie up all the loose ends between generated leads, calls, clicks, and revenue with Phonexa’s comprehensive affiliate marketing software suite.

This unique all-in-one ecosystem includes 8 proprietary digital marketing solutions to meet all your marketing blog needs:

Take a product tour to turn your affiliate marketing blogging into an overnight success with Phonexa. 

Frequently Asked Questions

For more details, visit this guide to affiliate blogging.

One of the few cases where the actual technology lives up to the hype is the use of AI in lead generation. Thousands of leads, both B2B and B2C, have already been generated, nurtured, and converted by AI independently of human marketers, and millions more are yet to come.

Everyone knows AI is the future, but how far is AI-driven lead generation going to go? More importantly, how will you navigate the ever-expanding AI lead generation technology stack to stay ahead of the competition, and what specific software is there for that?

Without any further ado, let’s get right to the root of the matter.

How AI Is Shaping Lead Generation

AI enables marketers to capture more leads in less time and with almost no effort. Artificial intelligence lead generation is data-driven, incomparably quicker, and shows higher results if combined with human effort.

Using language models like ChatGPT, you can create content, brainstorm, and even code without ever hitting writer’s block.

Here are the top use cases for AI in marketing:

Source: Statista

However, AI lead generation does not stop at content creation alone. With AI, one is able to zero in on the best buyers, personalise marketing strategies, automate marketing and sales, and even simulate campaigns without risks.

How To Generate Leads with AI

While AI has advanced, the needs and desires of consumers remain basically unchanged, perhaps with an addition of the willingness to make sure that they are consuming authentic content or interacting with a real person. 

The B2B lead generation strategies have remained the same:

Source: Statista

No secrets herein: online marketing shifts towards personalisation and authenticity. Luckily, AI can help with both, insofar as you use it as a complementary tool.

#1. Zeroing on Your Perfect Leads

To effectively generate leads, you need to understand who your ideal buyers are and their journey down the sales funnel. Astonishingly, less than 50% of B2B companies utilise buyer personas and customer journey mapping to understand customers.

Here are some of the insights you can derive with AI software in lead generation:

With Phonexa, you can do even more.

You can record all the inbound calls using Call Logic, or calls that correspond to certain criteria – duration, caller’s profile, keywords, etc. – with the purpose of having those calls analysed manually or automatically. You’ll then have the option to refine your lead generation strategy and move toward the leads who are likely to convert.

#2. Content Tailoring to Heterogeneous Audiences

Customer data is at the heart of marketing decisions, but retrieving that data is difficult when dealing with heterogeneous audiences. The more different products and services you promote, the more resource-consuming it gets to hit the nail on the head.

However, the best AI lead generation tools let you build tailored marketing funnels with as many target consumer groups as you want to work with. So you can leverage Jasper or Albert to personalise content across every marketing channel and then use Surfer to add that critical SEO component.

#3. Insta-Connecting to the Leads Matching Your Qualification Criteria

The ability to connect with high-intent leads faster, ensure acquisition efficiency, and, finally, convert them or nurture them toward conversion, is highly instrumental for businesses using paid lead acquisition channels. 

Here are AI lead generation platforms that can connect businesses to high-intent leads:

#4. Lead Generation Campaigns Analysis

The deeper and more precisely you track your prospects, leads, and customers, the more data-driven lead generation will be.

Following are a few AI platforms to analyse lead generation campaigns:

In my opinion, Phonexa is the best in-class call and web lead tracking software suite. Eight proprietary lead management solutions ensure that nothing is left unconsidered in lead tracking, distribution, and analytics that paint profound consumer insights directly onto your marketing and sales teams.

Build your plan now, or take a product tour to see how Phonexa makes performance and partner marketing better.

#5. Future Scenarios Simulation

You want to take as much guesswork as possible out of your lead generation campaigns before launching them – or at least have some sort of an educated guess. And you can do it with Phonexa’s predictive modelling software, matching historical data with analytic algorithms to predict future outcomes.

Predictive modelling works amazingly well for paid lead acquisition campaigns. You can set different campaign types, locations, ages, etc, to determine what works best. Then, you can only run the campaigns that are safe and profitable.

Want to learn more about predictive modelling? Book a demo with Phonexa today.

Your 11 Top AI Lead Generation Software Solutions

Phonexa – an Eight-In-One Lead Generation and Performance Marketing Ecosystem

Phonexa puts eight performance marketing solutions into one integrated software suite to cover omnichannel marketing campaigns from a single place. Whether organic or paid lead generation, Phonexa ensures that you know who your consumers are, where they are coming from, and how they engage across touchpoints.

Here are the eight performance marketing solutions within Phonexa:

The core products you really need for generating leads are LMS Sync and Call Logic:

• LMS Sync is a lead management software that paves an optimal conversion path for leads and opens new revenue streams. You know where to channel your energy and resources to drive more sales with less effort.
• Call Logic is the LMS Sync of phone calls, unlocking the caller’s journey to the smallest detail. You know who your callers are and how to route and convert them. Likewise, you know what particular calls you have to buy to drive profits.

Build your plan now, or book a demo to see for yourself how Phonexa can help you bring in more leads.

Seamless.ai – Sales Prospecting Software to Get In Touch With Your Ideal Customers

Seamless is a giant sales intelligence platform where 121 million businesses meet 1.3 billion customers.

Here are some of the features that Seamless.AI makes available:

• Direct connection to ideal buyers
• Real-time client data verification
• Advanced lead and sales prospect analytics

Unely’s unique AI lead generation toolkit enables you to source 10x more meetings from sales prospects, increase your close rates 5 times, and save at least 3 hours a day per sales rep.

Seamlass.AI unites over 414 million phone numbers and 1.8 billion verified business emails so you can reach your perfect buyers without wasting time on research and data gathering.

Customers.ai – Converting Anonymous Shoppers to Leads

Customers.ai is an AI Lead Generation platform that helps find and engage customers. The suite includes solutions for paid advertising, email marketing, direct mail, and more tools to coordinate the most important marketing avenues within a single coherent strategy.

You can tap into more than 10,000 lead data points, including demographics, behaviour, purchase history, and segment leads by this data for a tailored acquisition strategy.

Surfer – AI Content Generator for Boosting Organic Traffic

Surfer is an AI-based content creation platform that helps create SEO-optimized content. Unlike Seamless.AI, Surfer won’t directly connect you to leads, but it’ll help gain organic traffic.

Here are the 7 tools with Surfer:

Surfer can be your best tool for creating content that your customers and, no less importantly, Google will love while minimising the risk of being hit with one of the Google updates.

Salesloft– Ai-Powered Lead Generation and Sales Software to Close More Deals

Salesloft is an AI-driven platform for sales improvement that can maximise revenues by sending out buyer signals. With Salesloft, you know what marketing instruments to use, and when it’s the right time to engage with a specific lead.

Here are a few of the tools you get with Salesloft:

Outreach.io – Performance Software for Sales Representatives

Like Salesloft, Outreach.io helps sell the right product to the right people. This platform focuses on sales reps’ performance, providing tools for coaching, uncovering skill gaps, and creating tailored marketing and sales messages.

Here are some of the tools with Outreach.io:

LeadiQ – Accelerating Toolkit for B2B Pipeline Generation

LeadIQ is an AI B2B lead generation and sales prospecting ecosystem. Whether organic lead generation, nurturing, or sales, you get insightful customer data to keep your performance high while staying on the legal side of the fence.

Here are some of the tools with LeadiQ:

Lead IQ will be a good fit for any B2B business willing to enhance prospecting and maximise the value of the internal team.

Jasper – The Complete Generative AI Toolkit to Create Content That Sells

Jasper is a generative AI software suite for creating and promoting brand-on, personalised content. It does everything ChatGPT does, allowing you to craft your message for a specific audience and ensuring it is up to the highest standards.

However, I’d recommend using Jasper only as an additional tool, so don’t lose the human touch in your writing. It might work best in brainstorming, editing, or plagiarism checks, but AI-generated content is generally no good.

Kartra – Omnichannel Lead Management Software Suite

Kartra is an all-in-one lead management platform that combines tools for lead prospecting, nurturing, conversion, and retention. Among other things, you can take advantage of their pre-built marketing management campaigns and AI content generator.

Be it traditional or affiliate marketing, Kartra might be a good choice for getting omnichannel marketing coverage that you need.

CoPilot AI – LinkedIn B2B Sales Software

CoPilot AI is an AI sales software for finding, engaging, and converting B2B leads. The focus of this platform is mainly on LinkedIn lead generation, but you can use it for other social media as well.

Albert – Digital Advertising Campaigns for AI Lead Generation

Albert is an AI software for managing free and paid advertising campaigns across various acquisition channels, including social media and paid search. You can create a holistic marketing strategy that speaks to your sales prospects’ and leads’ needs and desires.

Elevate Your Lead Management to the Next Level With Phonexa

Core Phonexa products LMS Sync and Call Logic are exceptional on their own, but you can achieve even more if you combine them with the other six puzzle pieces. 

The eight-in-one performance marketing combo can easily cover your marketing from top to bottom, automating everything that can be automated and providing suggestions for everything requiring a human touch.

Here are the eight performance marketing products you get at a single price:

Book a free demo to see how Phonexa works in real-world situations, or build your plan to kick things off right away.

Frequently Asked Questions

How does AI help generate leads?

AI allows you to get a data-driven perspective of your lead generation campaigns, from targeting to nurturing to sales. For example, chatbots can lead discussions in real-time, AI models can simulate marketing scenarios, and so on.

What are some of the best free AI tools for lead generation?

There are very few free AI lead generation tools besides content creation tools like ChatGPT, Grammarly, or Jasper. Regarding more complex lead management software solutions, you will likely need to buy a paid subscription plan to unlock advanced features.

Can AI lead generation software replace human marketers?

AI lead generation software can’t replace human marketers because it is still not good enough. However, AI accelerates lead generation so you can handle things faster and process more customers in less time.