Software that allows affiliate networks, advertisers, and publishers to buy, sell, and manage large volumes of inbound calls with unprecedented precision. Software that underpins your phone call marketplace, call generation, and call acquisition campaigns.
Software that unlocks real-time insights into the phone calls you handle.
Drag-and-drop a custom IVR within Call Logic to differentiate callers based on their choices and pave a personalised customer journey. Use simple “Press 1 for Auto, 2 for Home” selections to route callers to an appropriate sales rep or business.
Track buyers’ caps to ensure they receive no more calls than they can answer immediately. Minimise call queues, eliminate drop-offs, and distribute callers during peak purchase intent.
Track inbound phone calls in real-time across multiple parameters – phone number, location, product interest, email address, form info, and more – to qualify matching calls and disqualify fraudulent, mismatched, and low-quality calls before they clog your funnel.
Send conversion data to your affiliate network, advertiser’s CRM, or third-party analytics platform automatically once the call ends, based on how the buyer tags the call outcome. Eliminate manual data exporting in favour of instant, error-free data exchange.
Use demographic, firmographic, and psychographic data to optimise call routing, connecting callers to buyers directly or within a competitive bidding market. Route calls based on priority, weight, payout, or concurrency caps with the 5 call flows supported by Ping Post Calls 2.0.
Switch between affiliate view (generated calls, billable duration, EPC, and more) and buyer view (purchased calls, call recordings, cost, and more) to get a better understanding of the decision-making process. Optimise inbound call campaigns for your publishers and buyers.
Use CAPTCHA and iClear to prevent spam, robocalls, and call fraud. Pre-qualify inbound phone calls to ensure you only handle qualified calls that can be monetised.
Unmistakably identify the source, location, IP address, and other important data items for the inbound phone calls you handle. Coordinate consumer tracking across Phonexa modules to ensure omnichannel coverage for leads who switch marketing channels.
Verify inbound phone calls in real time with iClear to accept matching calls and reject mismatched, low-quality, and fraudulent calls. Ensure unprecedented call quality by screening industry-specific data, such as the caller’s credit rating, against Phonexa’s internal database and external sources, including the DNC list.
Score inbound phone calls to get an overarching perspective of dozens of data points, from location to product interest to more specific details, like credit score or driving history. Reduce dozens of metrics into a single call score to guide your decisions.
Pull the post-call status tags–Sold, Not Interested, etc. – from your buyers to understand actual backend ROI on the sold calls, on top of the call duration that qualifies a sale (example: Source: Google Ads, Keyword: “Auto Insurance,” ClickID: 98765, Call Duration: 04:12).
Use Phonexa’s comprehensive dashboard to proceed from higher-level data, like daily revenue or EPL, to source-level and call-level data, like how many calls were accepted and rejected, and when and why. Zero in on your best campaigns, callers, and partners.
Phonexa’s call tracking software unlocks real-time insights into inbound phone call campaigns, including revenue, earnings per call, and the following publisher-level and call-level metrics:
– The number of calls sold versus calls rejected by the publisher
– The duration of the call, including the call duration on the buyer’s side
– The percentage of duplicate calls within the last day, 7 days, 30 days, and 45 days, and how many times the same call was submitted within the respective timeframes
– Publisher payout (Pub), admin commission (ADM), referral payout (Ref), and agent revenue (AGN)
– The number of inbound phone calls rejected by iClear
– Consolidated payout (Cons. Payout) that a buyer pays if the sale is made or upon other pre-agreed conditions
You get access to dozens more call tracking metrics, with access levels varying across publishers, buyers, and affiliate networks.
Depending on your call qualification criteria, risk tolerance, and scale, you can choose to verify inbound phone calls against dozens of parameters, including whether the phone number is on the DNC register and whether it meets industry-specific criteria, such as, for example, credit score.
For smaller-scale campaigns, you can iClear within ValidRecord’s pay-as-you-go plan. For large-scale campaigns, you might want to use Phonexa’s call tracking and distribution ecosystem that includes iClear.
Integrating iClear with your call tracking software creates a robust ecosystem that automatically separates high-quality calls from low-quality ones. The calls that pass this initial screening are then ready for data-driven distribution to a matching sales rep or business.
Phonexa’s call tracking is compatible with both Ping Tree and Ping Post call distribution. Our Ping Post Calls 2.0 real-time bidding and lead acquisition product provides greater visibility into the bidding process by enabling both publishers and affiliates to bid on different call attributes.
Here are the five call distribution flows with Call Logic, all compatible with call tracking:
– Call flow #1 – Data collected by IVR
– Call flow #2 – Data pinged before the call with the caller’s phone number
– Call flow #3 – Data pinged before the call without the caller’s phone number
– Call flow #4 – Call with applications and no bidding
– Call flow #5 – Pinging based on agent availability
Whether you’re going to launch your own pay per call network, offer call tracking as a product, resell phone calls, or build a phone call marketplace, Phonexa’s white labelling allows you to offer call tracking as your own product while also getting enterprise-class DDoS protection service.
Inbound call tracking works by using trackable phone numbers – vanity, local, or toll-free – that consumers use to contact your company. By tracking inbound calls, Phonexa delivers valuable data and granular reporting to support these capabilities, providing deep insights into what is driving your calls.
Call tracking delivers a wealth of information about the caller. You can expect useful insights into your campaign, such as which keyword led to the call, the relevant Google Click ID, which web page the call came from, and whether the call could be attributed to a marketing campaign at all.
With Phonexa’s call tracking, you can hone in on individual calls, knowing the caller’s location, the call duration, date, and time, whether the call is unique or a duplicate, and more.
Our inbound call tracking software can be used in almost any industry where you handle a large volume of inbound phone calls, including if you’re running your own affiliate network. We have clients from finance, insurance, affiliate marketing, home services, and solar–check out our case studies.
Call tracking gives you a bird’s-eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing activities. With call tracking, you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls & leads from popular landing pages, plan future campaign efforts with predictive analysis, and much more.
With Phonexa, you can distribute call leads based on price, advertiser priority, purchase intent, and more. Likewise, Phonexa’s ping tree creates new monetisation opportunities by redistributing rejected leads until they are sold.
Phonexa’s inbound call tracking service works with nearly every marketing channel. You can use it on websites, for paid and organic search, display ads, social media, email marketing, and even traditional sources like print, radio, and television.
Yes, Phonexa users and clients can reserve toll-free and vanity phone numbers.
With Phonexa, you can customise caller experiences through our IVR system with custom call flows and custom greetings. Likewise, you can use local call tracking numbers for local campaigns, vanity call tracking numbers to make your brand memorable, or pull the necessary data from callers to connect them with the right representative.
Yes, Phonexa’s Call Logic module has a built-in call recording feature. Having your business calls recorded with Phonexa means you can analyse them at a granular level and revisit them at any time for reassessment, auditing, or compliance purposes. Likewise, you can use call recording to train your customer support and sales agents.
Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers based on specific metrics or filters, but also ensures they are greeted with a friendly greeting and a set of menu options to expedite their experience.
DNI is when you assign a unique phone tracking number to each traffic source, enabling you to identify the source of every incoming call. With DNI, different traffic sources show different business numbers, but this doesn’t affect the caller’s experience.
By attributing every inbound call, businesses can collect data and gain deep insights into customer behaviour, customise and improve the customer experience, and implement intelligent call routing.
