Inbound Call Tracking Software for Pay Per Call & Marketing

Inbound call tracking works by using trackable phone numbers – vanity, local, or toll-free – that consumers use to contact your company. By tracking inbound calls, Phonexa delivers valuable data and granular reporting to support these capabilities, providing deep insights into what is driving your calls.

Call tracking delivers a wealth of information about the caller. You can expect useful insights into your campaign, such as which keyword led to the call, the relevant Google Click ID, which web page the call came from, and whether the call could be attributed to a marketing campaign at all.

With Phonexa’s call tracking, you can hone in on individual calls, knowing the caller’s location, the call duration, date, and time, whether the call is unique or a duplicate, and more.

Our inbound call tracking software can be used in almost any industry where you handle a large volume of inbound phone calls, including if you’re running your own affiliate network. We have clients from finance, insurance, affiliate marketing, home services, and solar–check out our case studies.

Call tracking gives you a bird’s-eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing activities. With call tracking, you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls & leads from popular landing pages, plan future campaign efforts with predictive analysis, and much more.

With Phonexa, you can distribute call leads based on price, advertiser priority, purchase intent, and more. Likewise, Phonexa’s ping tree creates new monetisation opportunities by redistributing rejected leads until they are sold.

Phonexa’s inbound call tracking service works with nearly every marketing channel. You can use it on websites, for paid and organic search, display ads, social media, email marketing, and even traditional sources like print, radio, and television.

Yes, Phonexa users and clients can reserve toll-free and vanity phone numbers.

With Phonexa, you can customise caller experiences through our IVR system with custom call flows and custom greetings. Likewise, you can use local call tracking numbers for local campaigns, vanity call tracking numbers to make your brand memorable, or pull the necessary data from callers to connect them with the right representative.

Yes, Phonexa’s Call Logic module has a built-in call recording feature. Having your business calls recorded with Phonexa means you can analyse them at a granular level and revisit them at any time for reassessment, auditing, or compliance purposes. Likewise, you can use call recording to train your customer support and sales agents.

Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers based on specific metrics or filters, but also ensures they are greeted with a friendly greeting and a set of menu options to expedite their experience.

DNI is when you assign a unique phone tracking number to each traffic source, enabling you to identify the source of every incoming call. With DNI, different traffic sources show different business numbers, but this doesn’t affect the caller’s experience.

By attributing every inbound call, businesses can collect data and gain deep insights into customer behaviour, customise and improve the customer experience, and implement intelligent call routing.