With an impressive 23.53% CAGR and 15.1 GW cumulative solar capacity, the UK’s solar market is a fertile ground for solar lead generation of all types and scales. And you can get your piece of the pie too, whether you manufacture, install, or maintain solar panels.

Chances are the only thing separating you from exponential growth is the right lead generation strategy. If you have one, congratulations: you’re already in the winning spot. And if you lack one…then read this solar lead generation guide to bridge the gap.

In the following chapters, I’ll dig deep into the three fundamental solar lead generation strategies:

• Solar lead generation using earned media
• Solar lead generation using paid advertising
• Buying solar leads from third-party providers

The Three Solar Lead Generation Pathways

For those willing to get the gist of it without digging deep into the matter, I’ve created an overarching table to put all three lead gen methods into perspective.

Here you go:

All these solar lead generation strategies are viable under specific circumstances, but it’s usually better if you combine all of them instead of relying on a single traffic channel.

For example, if you’ve generated a decent number of organic solar installation leads but can’t drive enough maintenance leads, you can leverage paid ads or buy these leads from lead generators. The advantage of buying solar leads is that you can narrow it down to specific demographics and psychographics, maximising your conversion potential.

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Chapter 1 – How To Generate Solar Leads Using Earned Media

Solar lead generation using earned media is the only way to get solar leads for free and guarantee yourself a steady flow of customers in the long run. However, attracting a significant organic audience requires compelling content, sharp marketing acumen, and timing.

Here are the 5 pillars of organic solar lead generation:

• Email marketing
• Social media marketing
• Content marketing
• Referral marketing
• Offline marketing

Before I elaborate on these aspects, let me introduce the common challenges most solar companies face on their way to sustainable organic lead generation:

And now let’s get back to our 5 pillars of organic solar lead generation.

Organic Solar Lead Generation Pillar #1 – Email Marketing

Not only is email marketing on the rise – 50.8% of email marketing professionals doubled their ROI recently – but it seems a natural fit for solar products. From general educational content to personalised emails, you can cover every target lead group with various email formats and even impress recipients with AMP emails that enable instant purchases.

Here are some specific emails you can send to different solar leads:

• Welcome emails to users who have just signed up for your website
• Follow-up emails to users who have installed an app or downloaded a guide
• Engagement emails to users who have browsed your pricing page
• Reengagement emails to users who have abandoned the cart

When it comes to email marketing, the best idea is to personalise your emails as much as possible so every recipient gets a unique resonating message factoring in who they are, what they want, and their previous experiences with your company and possibly other companies.

Here are the solar lead generation email examples for different stages of the sales funnel:

Email marketing perfectly synergises with SMM, amplifying your efforts across channels. For example, you can include successful social media posts in emails, offer incentives to sign up for your newsletter, or reinforce your emails with user-generated content from social media.

Organic Solar Lead Generation Pillar #2 – Social Media Marketing

With 73% of the population in the United Kingdom using social media daily, many solar brands are doubling down on SMM to win their customer share. Even though solar products may not suit every social media platform, chances are you’ll successfully promote on these seven:

• LinkedIn
• Facebook
• Instagram
• Pinterest
• YouTube
• X
• TikTok

Here’s more about how to generate solar leads on the mentioned social media platforms:

Solar Lead Generation on LinkedIn

The 9th most popular social media platform in the United Kingdom, LinkedIn is an unambiguous leader in B2B solar lead generation and a knowledgeable user base.

You don’t necessarily have to take away all the fun from your content, but it might be a good idea to double down on case studies, guides, and research papers. You might not grab leads as easily as on Instagram, but those you get will be more likely to buy from you.

LinkedIn solar lead generation example:

Solar Lead Generation on Facebook

Home to over 3 billion monthly users, Facebook allows you to tap into the most diverse demographics, which is especially valuable for global companies. You can use almost any type of lead gen materials on Facebook, including posting in groups, capitalising on user-generated content, and collaborating with other solar brands and companies from related industries.

Facebook solar lead generation example:

Solar Lead Generation on Instagram

Instagram may not be as good as YouTube when it comes to attention span, but you can drive lots of leads if you manage to squeeze your main ideas into relatively short video presentations. Your best weapons are high-quality photos and field footage.

Instagram solar lead generation example:

 

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Публикация от World tech | Engineering (@world_tech_75)

Solar Lead Generation on Pinterest

The world’s best digital scrapbook may be the platform where you want to prioritise the female audience. This is easy to leverage, though: with their environmental impact and saving potential, solar panels are appealing to women’s hearts.

Pinterest solar lead generation example:

Solar Lead Generation on YouTube

Everyone watches YouTube, so finding and nurturing your leads should be a problem. Shoot educational content, guides, interviews, and anything that can educate, nurture, and eventually convert your solar leads.

YouTube solar lead generation example:

Solar Lead Generation on X

X is all about news and trends, so the content should resonate with the burning issues of the day or reflect the latest changes in the market. X is superb for personal engagement with solar leads – here, you can build your reputation and boost customer relationships like nowhere else.

X solar lead generation example:

Solar Lead Generation on TikTok

Solar might not be a fun industry per se, but you can benefit galore from TikTok users if you show your flavour to audiences spanning their 20s and 30s.

TikTok solar lead generation example:

@future_explored Where would you put one of these? #futuretech #ecofriendly #sustainability #solar #tech #technology #ecotok ♬ original sound – Future Explored

Organic Solar Lead Generation Pillar #3 – Content Marketing

While it’s obvious that high-quality content is a must, you may wonder how to match it with their expectations.

To create high-quality content, you need three things:

• Unique selling proposition
• Segmentation
• Search engine optimisation

Unique Selling Proposition (USP)

Every major content piece should contain an irresistible selling proposition that explains why your solar products or services are one step above the competition. Whether your panels are cheaper or more durable, you should articulate it in your USP and content.

USP examples for solar lead generation:

To craft a USP, you should know your target buyers and what you can offer them. In other words, you must segment your solar leads by demographics, psychographics, previous interactions, and anything else you find appropriate. The rule of thumb is that the more granular the segmentation, the easier it is to hit the bull’s eye with specific buyer personas.

Segmentation

Segmentation is key to targeting both organic and paid leads. However, to segment your leads, you need to generate them first, and this is where things get tricky.

How do you generate leads if you don’t know who you want to generate?

Your saviour is marketing automation software, which can minimise the number of solar leads you need to create profitable marketing patterns. A well-thought-out lead management system like Phonexa will uncover your solar leads on the fly, giving you an overarching view of your sales funnel.

More specifically, here’s what Phonexa offers when it comes to solar lead tracking:

• LMS Sync – comprehensive lead management software suite for lead tracking, distribution, analytics, and real-time reporting
• Call Logic – call management software for processing solar call leads
• HitMetrix – customer behaviour analytics, including heatmaps and session recordings
• Lynx – click tracking software to attribute and measure clicks and conversions

United into a single system, these solutions can help you quickly develop solar buyer personas and minimise the trial-and-error phase before you are ready to cater for different groups of leads with a wide range of marketing strategies.

Search Engine Optimisation (SEO)

While segmentation addresses solar leads, there’s also a way to address search engines so your content ranks higher: search engine optimisation. Content-wise, SEO boils down to selecting the right keywords alongside optimising various on-page attributes (URL structure, meta descriptions, title tags, etc.) and off-page attributes like backlinks and social signals.

Selecting the right keywords means choosing the keywords you can realistically rank for. Extremely competitive keywords won’t work for brands with a small online presence.

Here’s an example of a highly competitive keyword:

Hitting the top-3 or even top-5 for this keyword is nearly impossible unless you have a stellar online presence. On the other hand, there are plenty of less competitive keywords to capitalise on.

Here’s an example of a potentially profitable keyword for small solar companies:

If “used solar panels” fits your niche – if you sell solar panels or provide maintenance services – then this low-competition keyword can bring you tons of leads. There are more keywords of this kind – just use Ahrefs or similar tools to reveal your golden opportunities.

Organic Solar Lead Generation Pillar #4 – Referral Marketing

Referral marketing is one of the best ways to get free solar leads because you appeal to your existing customers who have already developed some loyalty towards your brand. Referral marketing is equally good for B2B and B2C, giving you the best of both worlds.

There are two ways to generate leads for solar with referral marketing:

• Run a referral programme. Satisfied customers are eager to share the news with their family and friends, but even more so if you incentivise them with bonuses, discounts, and perks. I recommend tiered rewards and two-way incentives (rewards for both the referee and the referral) to make your referral programme shine.
• Ask for referrals. You can ask your l customers for recommendations even without incentivising them. This will be harder, though, as most customers need a little nudge to act. But then again, it’s all about asking for a favour at the right time with the right words.

Here’s an example of how to get solar leads with a referral programme:

Organic Solar Lead Generation Pillar #5 – Offline Marketing

Last but not least, you can generate high-intent solar leads via offline events like workshops, trade shows, exhibitions, and more. You won’t reach as many solar leads as with online marketing, but the quality of these leads will be much higher.

Organising events will show people that you’re a real company that embraces personal connection. Moreover, such events are a great source for shooting unique content for months ahead, killing two birds with one stone.

Chapter 2 – How to Generate Solar Leads Using Paid Advertising

Now that you’ve finished Chapter 1, you are almost ready to generate solar leads using pad advertising, as you have the lion’s share of the knowledge you need.

via GIPHY

Here’s the deal: many aspects of organic lead generation apply to lead generation with paid ads – creating a USP, segmenting your audience, customising your ads, etc. – except that you must also know about paid ads and platforms.

Speaking of which, I kindly direct you to the mortgage paid ads lead gen guide, where I’ve dissected paid advertising. Don’t you worry that it’s about mortgage leads – all the principles hold water for solar leads as well.

Chapter 3 – How to Buy Solar Leads

I feel like there might be too much content on your plate for now, so I would suggest you pause before digging further into the complete guide to buying solar leads. I strongly recommend this guide for anyone seeking in-depth knowledge about purchasing solar leads.

As of now, it’s time to wrap things up by reminding you of the necessity to automate processes in the ever-growing solar lead acquisition market. Today’s lead management software leaves you no alternative simply because it does things faster and more accurately than humans.

Generate More Solar Leads with Phonexa’s Lead Management Automation Suite

At the risk of sounding pompous, I tell you this: Phonexa’s lead management software is a ticket to your lead acquisition Promised Land. The unique eight-in-one software package will cover your marketing needs from top to bottom without juggling different tools and systems, starting at only $100 monthly.

Get it all at one price now, or schedule a free consultation to learn more.

Frequently Asked Questions

What are solar leads?

Solar leads are potential buyers of solar products with a confirmed interest. For example, a marketing-qualified lead (MQL) may be a customer who has filled out a form, asked for a quote, subscribed to your newsletter, or engaged with other marketing content.

How do you generate solar leads online?

There are only three approaches to solar panel lead generation: you can generate solar leads using earned media (your website, blog, social media channels, webinars, offline events, etc.), paid media (for example, social media ads), or buy solar leads from lead generators.

How do you get more solar leads?

• Expand to other traffic channels. Companies go omnichannel to maximise exposure, draw attention from multiple markets, and tap into diverse audiences.
• Improve your marketing and services. Lead acquisition is about combining the right marketing strategy and quality services. If you don’t generate enough solar leads, you might want to revamp your solar lead funnel, unique selling proposition, or quality of field services.
• Buy cheaper leads. Cheaper solar leads aren’t worse than, say, exclusive solar leads by default. Buying cheaper solar leads might be a superior marketing strategy if you convert enough of them.

How do you buy solar leads?

After identifying your best place to buy solar leads, you must register with the provider and specify the type, price, and number of leads you need. In most cases, you must also specify how you’d like to get your leads and track their performance.

In the fast-paced world of performance and partner marketing, 2023 emerged as a transformative year marked by technological leaps, shifting consumer behaviours, and a relentless pursuit of innovation at Phonexa.

As we bid farewell to another formidable year, it’s time to reflect on the moments that defined 2023 and celebrate developments and accomplishments that made it a year to remember.

From accolades and partnerships to product advancements and more, each aspect paints a vibrant picture of how Phonexa continuously pushes boundaries.

1. Phonexa Celebrates Sign Unveiling & Expansion Into Canada

Phonexa celebrated many milestones in 2023, but the granddaddy of them all was the unveiling of our new brand sign atop the 15-storey building of our Glendale, California headquarters.

In a corresponding move, we also expanded into Canada due to the market demand for our tech solutions throughout North America.

The sign unveiling signified Phonexa’s long-planned expansion in the Jewel City and cemented us as a key force in growing Glendale into becoming Southern California’s next greatest tech hub. The Los Angeles Business Journal even featured us on a cover story outlining all of the details across our global business, which also features headquarters in the United Kingdom and Ukraine.

On May 12, we commemorated the landmark occasion by hosting a swanky soiree attended by partners, clients, and dignitaries, including Glendale’s former Mayor Ardy Kassakhian.

2. iClear Highlights Tech Innovation

Phonexa’s touted tech team tirelessly worked by innovating and building custom solutions across our entire suite of enterprise-grade marketing products with one goal – to optimise and power performance marketing automation.

Key upgrades made to the platform included iClear, a fraud detection and email verification tool.

Other new features include:

• Basic Phone Number Validation: This service allows users to check the validity of a phone number according to the format, region, type of phone number, and more.
• Address Validation: Detects if the same IP address was used to submit different information.
• iClear Manual Check: This feature allows users to create iClear service requests manually. Manual requests can be processed for third-party services such as Email Hygiene, IP Analysis, Litigant Alert, Litigator Database Lookup, etc.

These enhancements mark Phonexa’s commitment to providing advanced tools and features, ensuring our clients have the most effective solutions for their unique needs and goals.

3. UX & UI that’s Better Than Ever

In addition to all of the tech upgrades, we also improved the UX and UI of our platform year-round. Some of the essential ones include:

• Smart Search: Phonexa introduced a new feature to enhance the search experience.  In addition to providing users with relevant search results, we incorporated the capability to effortlessly access relevant Knowledge Base articles.
• My Favourites: The My Favourites pin icon allows users to pin frequently used features and tools to the top of their Phonexa dashboard. In addition to placing these features in one convenient location, users can also add any page or report to My Favourites, thus saving time and increasing productivity when using our robust platform.
• Dark Mode: For Phonexa users burning the midnight oil when reviewing their performance summary, we developed a solution that’s easy on the eyes – Dark Mode! Using Project Settings, users now have the flexibility to set up Dark Mode on a customised schedule or let it automatically adapt to their operating system. Users can also switch the site theme to Dark Mode for a constant nocturnal experience.

4. Product Tour Gives You The Phonexa Experience in Real-time

One of our favourite developments in 2023 was the launch of the Product Tour, allowing users to embark on a self-guided and engaging exploration of our robust and comprehensive platform.

The Product Tour provides an ungated and guided journey through our key offerings, giving prospects better insights into the features that matter most to them. This interactive experience ensures that each demo is more impactful and tailored to individual needs, enhancing the overall understanding of Phonexa’s diverse suite of solutions.

Here’s a menu of the products you can seamlessly explore during the Product Tour:

• LMS Sync (lead tracking and distribution)
• Call Logic (call tracking and distribution)
• E-Delivery (email and SMS marketing)
• Lynx (click tracking)
• Opt-Intel (suppression list management)
• HitMetrix (user behaviour recording and analytics)
• Books360 (automated accounting)

5. Amplify Webinar Series Sets New Standard For Learning Industry Insights

In a bold move toward fostering a community of empowered marketing professionals, Phonexa proudly launched Amplify – a dynamic hub for thought leadership and industry insights. Amplify goes beyond the conventional boundaries of marketing platforms, offering engaging webinars that ensure the Amplify community stays at the forefront of industry advancements.

At the heart of Amplify is a commitment to empowering marketing professionals with the knowledge and tools they need to navigate the ever-evolving landscape of performance and partner marketing.

Top experts from the likes of Google, G2, Tipalti, IPQS, and Hawke Media were some of the featured Amplify speakers.

Join Amplify here to stay in the know about our next webinar.

6. G2 and Capterra Rate Phonexa With Raving Reviews, Awards

Phonexa once again reaffirmed its position as a leader in the tech industry by garnering a slew of top honours and badges from Capterra and G2.

Phonexa was included in a series of product shortlists across Capterra, GetApp, and Software Advice.

Phonexa also made its mark across G2’s quarterly reports by collecting several dozen badges and ranks across categories, also dominating G2’s Europe, EMEA & Americas markets with top new leader badges.

7. Partnerships We Struck and Love

Phonexa announced partnerships with Tipalti and Corpay to fortify its automated accounting platform Books360. Phonexa partnered with Tipalti to launch an integration for Phonexa clients that makes global payment methods automated, compliant, and easier than ever for affiliate marketers and publishers. The partnership with Corpay facilitates simple and secure commission payments to affiliates across the globe.

Phonexa also partnered with Anura to release an integration for clients and prospects to eliminate ad fraud and reduce spending on fraudulent campaigns, giving Phonexa clients the ability to use Anura within their Phonexa account to identify suspicious activity based on Anura’s offerings and protect against both invalid traffic and human fraud in real-time.

Phonexa also joined Google Cloud Marketplace in order to provide customers with a new enterprise-grade solution for effectively managing and optimising lead generation and performance marketing programmes for inbound web and call campaigns, outbound call campaigns, email, SMS, and more. Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud, and allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required. When customers transact through Google Cloud Marketplace, they can unlock the value of Phonexa and Google Cloud’s partnership and realise key benefits and features.

The partnerships struck in 2023 have bolstered the Phonexa platform with cutting-edge tools and integrations. Keep an eye out for more partnership announcements in 2024.

8. ‘Level Up With Lilit’ Takes Flight

We closed out a spectacular 2023 in Q4 with the launch of Level Up With Lilit, a podcast hosted by Phonexa’s award-winning CEO Lilit Davtyan.

The podcast embarks on an inspiring journey of personal and professional growth as Davtyan invites a diverse group of entrepreneurs, C-level executives, and emerging leaders for thought-provoking conversations.

The launch of Level Up With Lilit continued a remarkable year for Davtyan. The Phonexa CEO was named the 2023 Female CxO Trailblazer Award winner by the independent UK-based Tech Trailblazers Awards. Earlier in the year, the Los Angeles Times also honoured Davtyan with its prestigious “CEO of the Year” award.

Davtyan also received recognition as one of the distinguished honorees at the 2024 Women of Impact Awards presented by Women Impact Tech. The Top 50 Women of Impact accolade celebrates outstanding women who have significantly shaped the landscape of the tech industry.

One More Thing Before 2023 Comes to a Close

We want to make your success a part of our story in 2024.

That’s why Phonexa is offering a 10% OFF SUBSCRIPTION FEE DISCOUNT* to all new accounts! Seize this amazing stocking stuffer for your business by contacting sales@phonexa.com to get started today.

* The discount is only applicable to the monthly licencing fee for the 2024 calendar year. The promotion expires on January 31, 2024.

And as a thank you for your commitment to our products, Phonexa is offering a 10% OFF UPGRADE DISCOUNT*. Take advantage of this amazing stocking stuffer by contacting your Customer Success Manager to get started today.

* The discount is only applicable to the monthly licenсing fee for the 2024 calendar year. The promotion expires on January 31, 2024.

The ever-evolving digital marketing landscape beckons us toward a future brimming with innovation and transformative trends. 

The marketing arena is set to undergo significant shifts, propelled by advanced technologies, changing consumer behaviours, and a relentless pursuit of excellence. 

From artificial intelligence to the rise of hyper-personalised marketing, each trend holds the promise of reshaping the way we connect, engage, and inspire in the digital age. 

Join us on this journey as we anticipate the dynamic landscape ahead. 

1. AI Continues to Power Digital Advertising

2023 was marked by the rise of artificial intelligence, as this transformative technology took centre stage in helping shape marketing strategies, and AI will continue to reach new heights in 2024. The dynamic landscape of consumer behaviour and shifting market trends demands precision and insight that only advanced analytics powered by AI can provide.

With an increased focus on predictive analytics, AI will allow marketers to foresee consumer preferences and behaviour for more targeted and resonant campaigns in 2024. AI’s capacity for personalisation will evolve into a crucial element in shaping unique customer experiences. By leveraging advanced analytics, marketers can decipher intricate nuances in consumer journeys, tailoring content and interactions to suit the unique preferences of each audience segment. This level of customisation, driven by AI insights, enhances engagement and fosters a deeper connection between brands and their consumers.

The marriage of AI and advanced analytics in 2024 signifies more than just a technological evolution. It marks a paradigm shift in how marketers perceive, interpret, and respond to the complexities of the digital landscape as AI continues to facilitate consumer interactions. 

Learn more about AI’s role in analysing and optimising marketing data and uncover how affiliate marketers can enhance their martech stack by leveraging cutting-edge AI tools.

2. Personalisation 2.0: The Evolution of Hyper-Personalised Marketing

Expect Personalisation 2.0 to take a giant leap in 2024, evolving into a realm of hyper-personalisation.

Consumers have come to expect a level of personalisation that goes beyond surface-level customisation. Personalisation 2.0 will impact consumer behaviour by creating more meaningful and relevant interactions. Consumers will be motivated to engage with brands that genuinely understand their preferences and provide customised experiences designed to meet their individual tastes and needs.

Personalisation 2.0 is expected to foster a sense of loyalty and trust. As consumers experience personalised content and services that resonate with them on a deeper level, they are more likely to form lasting connections with brands that prioritise their individuality. This, in turn, increases customer retention and advocacy and positively impacts overall brand perception.

The influence of hyper-personalised marketing promises to redefine the consumer-brand relationship, creating a landscape where each interaction feels uniquely crafted, fostering a deeper sense of connection and loyalty among consumers.

3. The Crucial Role of Native Advertising in Influencer Marketing Success

In 2024, brands will leverage native advertising to forge authentic connections with their audiences. Native advertising seamlessly integrates promotional content within the natural context of the platform, creating a harmonious blend that resonates with users. This subtle, non-disruptive approach aligns perfectly with the ethos of influencer marketing, where authenticity and relatability are paramount.

As brands collaborate with influencers to convey their messages, native advertising serves as the canvas upon which these narratives unfold. Whether it’s a captivating Instagram storey or a genuine product review on YouTube, native advertising allows influencers to seamlessly incorporate brand messages into their content. This symbiotic relationship will not only maintain the trust established by influencers with their followers but also ensure that promotional material feels organic and aligns with the tone and overall aesthetic of the influencer’s platform.

4. Interactive Content Marketing

The resurgence of interactive content has the promise to redefine brand engagement in 2024. As we journey into the new year, interactive content marketing emerges as a key trend and a powerful strategy to captivate and involve consumers in a more immersive brand experience.

Brands will continue to leverage augmented reality, quizzes, polls, and surveys to create content that goes beyond the passive consumption of information. Interactive content actively involves users, turning them from mere spectators into active participants in the brand narrative. This shift ultimately enhances engagement and provides valuable insights into consumer preferences and behaviours.

5. Short-Form Content Will Dominate Marketing Campaigns 

The dominance of short-form content, particularly video marketing, shows no signs of waning. The fast-paced, attention-grabbing nature of short-form videos aligns seamlessly with the preferences of today’s on-the-go consumers. In the blink of an eye, these succinct yet impactful videos convey brand messages, tell compelling storeys, and engage audiences in ways that resonate in the era of digital immediacy.

The surge of platforms dedicated to short-form content, coupled with the widespread adoption of features like Storeys and Reels across major social media networks, reinforces the staying power of bite-sized videos. Brands, recognising the goldmine in capturing attention within seconds, will double down on creative and visually enticing short-form content to cut through the digital noise.

6. The Enforcement of Strict Consumer Privacy Regulations

2024 will bring a seismic shift to the digital landscape as strict consumer privacy regulations come to the forefront due to the deprecation of third-party cookies. This transformative evolution marks a watershed moment in online privacy, ushering in an era where consumers have heightened control over their personal data.

With regulations such as GDPR and evolving laws in regions like California, brands are compelled to reassess their data collection and usage practises. The phased elimination of third-party cookies is not just a response to regulatory mandates; it’s a strategic imperative for brands to foster trust and transparency with their audiences.

As third-party cookies fade into obsolescence, the emphasis on obtaining explicit user consent, respecting privacy preferences, and leveraging alternative tracking technologies becomes paramount. In this new era, brands that champion privacy and embrace responsible data practises comply with regulations and build enduring relationships with their audiences based on trust and respect.

7. Pivot Towards Zero and First-Party Data

The shift away from third-party cookies will require a recalibration of digital marketing strategies, pushing marketers to prioritise ethical practises and user-centric approaches.

In response to third-party cookies being phased out, forward-thinking marketers are strategically pivoting toward harnessing the power of first-party data. Recognising the limitations posed by the diminishing reliance on third-party tracking, brands are also actively engaging in direct interactions with consumers to build a reservoir of valuable zero-party data. 

By transparently obtaining explicit consent and encouraging consumers to willingly share information, marketers can create a robust foundation of first-party data. This intentional shift not only aligns with evolving privacy regulations but also empowers brands to establish direct and meaningful connections with their audience. Leveraging first-party data allows for a more accurate understanding of customer preferences, behaviours, and interests, enabling marketers to craft personalised experiences without compromising user privacy.

Learn how to navigate the impending cookie deprecation, embrace first-party data, and take actionable steps to prepare and thrive in the evolving digital marketing landscape.

8. Increased Reliance on Conversational Advertising

The digital advertising landscape has witnessed a significant increase in the adoption of conversational advertising, marking a paradigm shift in how brands engage with their audiences. Recognising the power of authentic and interactive communication, marketers are increasingly turning to conversational advertising strategies to foster genuine connections with consumers. Through chatbots, messaging apps, and voice interfaces, brands are creating personalised, two-way dialogues that go beyond traditional ad formats, meeting consumers where they are most comfortable.

Conversational advertising facilitates real-time interactions and allows brands to collect key insights into consumer preferences and behaviour. This approach transcends the conventional one-sided communication of traditional ads, bringing more engagement and participation to digital marketing. As consumers seek meaningful connections with brands they conduct business with, conversational advertising emerges as a dynamic tool for creating memorable experiences and building lasting relationships.

9. Voice Search Results in a New Approach to SEO

The echo of voice commands continues to reverberate in the marketing landscape. In 2024, optimising for voice search is not just a choice but a necessity.

The prevalence of voice search in 2024 heralds a transformative approach to SEO strategy, necessitating new tactics to align with the nuances of conversational queries. Unlike traditional text-based searches, voice searches tend to be more natural, colloquial, and contextually driven. As consumers increasingly interact with devices through voice commands, marketers are adapting their SEO tactics to cater to this evolving landscape.

The new approach to SEO involves a focus on long-tail keywords that mimic how people speak, embracing the conversational tone inherent in voice searches. Brands are optimising their content to address specific user intent, recognising the importance of providing direct, concise, and relevant answers to voice queries. Additionally, structured data and schema markup play a pivotal role in enhancing search engine comprehension, ensuring that content is well-positioned for voice-enabled devices to interpret and deliver results accurately.

10. Advanced & Augmented Analytics

In 2024, the realm of digital marketing witnesses an unprecedented era of precision and insight through the integration of advanced and augmented analytics. These cutting-edge technologies redefine how marketers interpret data, moving beyond traditional analytics to deliver actionable insights and foresight. Advanced analytics, driven by artificial intelligence, enables marketers to not only understand historical trends but to anticipate future consumer behaviours, allowing for proactive and strategic decision-making.

Augmented analytics, on the other hand, elevates human capabilities by leveraging machine learning algorithms to sift through vast datasets swiftly. This synergy between human intuition and machine-driven analysis enhances the efficiency of data interpretation, revealing hidden patterns and correlations that may elude traditional analytical approaches.

As we traverse through 2024, the aforementioned trends will become instrumental in shaping marketing strategies, driving targeted campaigns, and ensuring that businesses stay at the forefront of the rapidly evolving digital landscape.

And Before We Forget … 

Phonexa is offering a 10% OFF SUBSCRIPTION FEE DISCOUNT* to all new accounts! Seize this amazing stocking stuffer for your business by contacting sales@phonexa.com to get started today.

*The discount is only applicable to the monthly licencing fee for the 2024 calendar year. Promotion expires January 31, 2024.

And as a thank you for your commitment to our products, Phonexa is offering customers a 10% OFF UPGRADE DISCOUNT*. Take advantage of this amazing stocking stuffer by contacting your Customer Success Manager to get started today.

* The discount is only applicable to the monthly licencing fee for the 2024 calendar year. Promotion expires January 31, 2024.

As the calendar turns to 2024, we’re focused on assessment, reflection, strategic planning, and buying tons of gifts for our family and friends. 

This comprehensive checklist delineates essential projects and tasks tailored for both marketers and affiliate managers, ensuring a thorough conclusion to 2023 and a well-prepared start to the upcoming year.

For Marketers:

1. Performance Analysis and Reporting

Evaluate Campaigns:

• Delve into comprehensive performance analysis across your marketing channels – social media, email marketing, PPC campaigns, etc. Identify high-performing strategies and areas that require enhancement. 
• Craft detailed reports consolidating key findings derived from campaign analysis. Highlight successful tactics, challenges faced, and actionable insights for optimisation in the forthcoming year.

Key KPIs Include:

• Revenue: 
  • Total Revenue: Sum of all sales revenue generated within the year.
  • Conversion Rate: Percentage of visitors who took a desired action (like making a purchase).
  • Customer Acquisition Cost (CAC): Average cost to acquire a new customer, including marketing and sales expenses.
  • Return on Investment (ROI): Ratio of net profit to the cost of marketing efforts.
  • Customer Lifetime Value and Churn
• Website and Digital Engagement Metrics:
  • Website Traffic: Total number of visitors to the website.
  • Page Views: Number of pages viewed by visitors.
  • Average Session Duration: Average time visitors spend on the website.
  • Bounce Rate: Percentage of visitors who navigate away from the site after viewing only one page.
• Marketing Campaign Metrics:
  • Click-Through Rate (CTR): Percentage of people who clicked on a link or CTA in an advertisement or email.
  • Cost Per Click (CPC) or Cost Per Acquisition (CPA): Average cost for each click or acquisition through campaigns.
  • Engagement Metrics: Likes, shares, comments, and other interactions on social media platforms.
• Customer and Audience Metrics:
  • Customer Retention Rate: Percentage of customers retained during a specific period.
  • Net Promoter Score (NPS): Measurement of customer satisfaction and loyalty.
  • Customer Lifetime Value (CLV): Prediction of the total value a business can expect from a customer throughout their relationship.
• Content and SEO Metrics:
  • Organic Traffic: Visitors coming from unpaid search results.
  • Keyword Rankings: Performance of targeted keywords in search engine results.
  • Content Performance: Metrics related to blog views, downloads of resources, or time spent on specific content.
• Email Marketing Metrics:
  • Open Rate: Percentage of recipients who opened an email.
  • Click Rate: Percentage of recipients who clicked on a link within an email.
  • Conversion Rate from Emails: Percentage of recipients who completed a desired action after clicking through an email.
• Advertising Metrics:
  • Ad Impressions and Traffic: Number of times an ad is displayed.
  • Cost Per Mille (CPM): Cost for every thousand impressions of an ad.
  • Ad Click-Through Rate: Percentage of ad viewers who clicked on the ad.
• Social Media Metrics:
  • Follower Growth: Increase in the number of followers or subscribers on social media platforms.
  • Engagement Rate: Measures interactions relative to the number of followers.
  • Social Media Reach: Total number of people who have seen your social media posts.

2. Strategic Planning for 2024

Set Goals:

• Collaborate with stakeholders to establish precise, measurable goals in alignment with the overarching company objectives. Factor in insights garnered from performance evaluations to set realistic yet ambitious targets.
• Envision milestones encompassing revenue targets, customer acquisition goals, or brand visibility metrics to serve as guiding beacons for 2024 strategies.

Develop Strategies:

• Formulate comprehensive strategies integrating content, SEO, social media, and advertising, aligned with anticipated industry trends and evolving consumer behaviours.
• Incorporate innovative approaches such as AI-driven personalisation, immersive experiences, or interactive content to maintain competitive advantage.

3. Budget Planning and Expense Review

• Review budget allocations across various channels, reallocating resources based on the performance analysis. Emphasise investment in high-performing channels and consider exploring new avenues for experimentation.
• Assess the potential for adopting marketing technology tools or software to streamline operations and bolster campaign efficiency.

4. Engaging Year-End Campaigns

Holiday Specials:

• Engineer compelling year-end campaigns leveraging festive themes, exclusive offers, and personalised messaging to resonate emotionally with the audience during the holiday season.
• Employ a diverse range of content formats like videos, interactive posts, and user-generated content to foster engagement and foster brand loyalty.
• Make sure gifts for your team, partners, and customers are compiled and sent. 

For Affiliate Managers:

1. Partner Evaluation and Collaboration

Evaluate Partnerships:

• Assess the performance of affiliate partnerships across the year, identifying high-performing affiliates and scrutinising the quality of traffic and conversions they generate.
• Initiate dialogues with top-performing affiliates to explore collaborative opportunities for the upcoming year, fostering strategies for mutual growth.

Network Building:

• Look back at the industry events, webinars, or forums where you forged connections with potential affiliates or influencers, and outline the great events. Cheque in with key partners to wish them a good holiday.

2. Performance Incentives and Rewards

Incentivise Performance:

• Motivate and retain top-performing affiliates by offering performance-based incentives or rewards. Acknowledge their contributions with bonuses, exclusive access, or early campaign insights.

3. Analyse Affiliate Programme Effectiveness

Programme Evaluation:

• Analyse the overall effectiveness of the affiliate programme in driving sales, lead generation, or brand visibility. Identify areas for improvement or innovation in programme structures or commission models across accounts.
• Solicit feedback from affiliates to comprehend pain points and potential enhancements, fostering a mutually beneficial programme.

Moving Forward: Preparing for 2024

To help arm you with the tools needed for success in 2024, Phonexa extends a special holiday offer to new accounts: enjoy a 10% DISCOUNT ON YOUR SUBSCRIPTION FEE*. Make your business merrier this season by contacting sales@phonexa.com to kickstart your subscription today. *This discount applies solely to the monthly licencing fee for the 2024 calendar year, and the promotion concludes on January 31, 2024.

And to express our gratitude for your continued partnership, Phonexa is pleased to present a 10% UPGRADE DISCOUNT* for our valued customers. Make the most of this festive offering by reaching out to your dedicated Customer Success Manager and commence the upgrade process today. *This discount is applicable exclusively to the monthly licencing fee for the 2024 calendar year, and the promotion concludes on January 31, 2024.

Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimise and power your performance marketing automation campaigns.

Here are just some of the new significant features and improvements for the month of November across our suite of products.

LMS Sync & Call Logic Updates

Tracking: New Google Sheets Integration

We have a new Google Sheets integration! If you need to send leads to a spreadsheet, our new Google Sheets integration is easy to set up. This feature is available at the product, campaign, and publisher levels and is located on the Tracking tab. Our Knowledge Base article provides step-by-step instructions on how you can configure the settings in Google, as well as Phonexa.

Fixed Price by Campaign

We added a new feature for publisher rev-share to “Ignore Publisher Price.” If this box is checked, the publisher will always be paid the fixed price, regardless of the minimum price they have posted. You can read more about our rev-share settings here.

E-Delivery Updates

Scheduled Report Export

As you know, we currently have a feature in LMS Sync, Call Logic, and Lynx to schedule an automatic report export. By popular demand, we added this feature to E-Delivery as well for the following reports: Campaign Summary, Delivery Summary, Recipient Summary, and Geolocation Summary.

Failover Automation

To avoid deliverability issues, we added a failover automation for the email delivery channels in E-Delivery.

Opt-Intel Updates

More updates for Opt-Intel! Last month we informed you about the new Download Frequency Report. This month we have two more updates. First, we added columns to the Email and SMS Campaigns lists to display the last suppression list export date along with the method. This will help you have more visibility into mailer compliance.  

The second improvement was to add four new notifications for compliance communications.  

Lynx: New Details on Conversion Report

We added more details for clicks and conversions in the Conversion Report. In the clicks section, we added new fields to help you identify unique clicks, URL, and redirect URL.  

The days remaining in 2023 are few, and the new year is just around the corner. And with that grows the pressure of finding the perfect gift for the special marketer in your life.

In this year-end roundup, we’re giving you a gift lineup you didn’t know you needed, directly sourced and curated by the marketing team at Phonexa – IYKYK.

We like them all, we want them all, and we’re sure your favorite marketers will do – especially our last suggestion.

Happy gifting!

Actual footage of a marketer ending the year.

1. Marketing Courses & Education

If you know anything about marketers, it’s that we are very, very competitive, which means that we are also always trying to stay on the cutting edge of information and education. So why not feed our professional desires with great educational content?

Here are some top marketing courses we’d recommend:

• Skillshare: Online classes for creatives
• Coursera
• Udemy

Recommended by: Anna Avetisyan

2. Good Reads That Elevate Perspective & Knowledge

There are the course-takers, and there are the bookworms. There’s something for everyone. Here’s a list featuring some of our favourites:

Crucial Conversations

Crucial Conversations provides powerful skills to ensure every conversation – especially difficult ones – leads to progress and sought-after results. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Strategies within the book can be applied to personal and professional scenarios.

Building a StoryBrand

In marketing, we talk about on-brand content, off-brand content, and just about anything that slightly correlates to the idaea of brand identity and awareness. But there’s a huge grey area. This book, written by New York Times bestselling author Donald Miller, explores ideas and strategies behind how brands connect with their customers, how they position themselves in saturated markets, and what it takes to effectively tell a brand storey.

99U Essays: Manage Your Day-to-Day

Marketers are creative; we are hustlers; we work at a breakneck pace all-day, everyday; we are a lot of things. But if there’s one thing that many of us are not, that’s organised. This reading experience gives an actionable tool kit for tackling the new challenges of the 24/7, always-on workplace.

The Art of War

The Art of War is a renowned ancient Chinese military treatise written by Sun Tzu, a military strategist and philosopher. The book provides valuable insights into warfare and strategy, emphasising the importance of careful planning, understanding the enemy, exploiting weaknesses, and employing tactics to achieve victory. It covers various aspects of warfare, including tactics, intelligence gathering, leadership, and the importance of adaptability.

How does it apply to marketing? Ex-U.S. Air Force Officer and well-respected email marketer Nate Wright explains here.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Packed with proven strategies, frameworks, fun examples, this is another marketing masterpiece, an essential guide to becoming a masterful marketer, writer, and storyteller.

It explores topics like resources needed to write well and create deeper, richer customer relationships; the value of great writing; creating a unique brand voice; creating original storeys; and specific approaches to the top 20 types of content that marketers write.

Recommended by: Marian Sahakyan

3. reMarkable Notebook

Remember what we said about marketers and being (un) organised? Well, we’d prefer nothing more than an assistant to transcribe and organise our notes and ideas, and make sure that we don’t lose them.

But since the idaea of a real-life assistant may be a little far-fetched, the second best option is a reMarkable Digital Notebook that takes our handwritten notes and turns them into typed and organised documents that can easily be stored in the cloud.

Recommended by: Kyra Keh

4. All Coffee, Everything

Members of the Phonexa Marketing team collectively spend an average of $1,100 per month at Starbucks (yes, we actually did the math), and we’d love nothing more than somebody to sponsor our survival habits for a month or two.

It’s needless to say that anything coffee-related will not only be a huge hit, but it’ll automatically make you their favourite person. Trust us.

Recommended by: Talar Malakian & EVERY PERSON IN MARKETING

5. Premium Version for the Artist Formerly Known As Twitter

The perfect gift for the social-crazed marketer in your life can be a paid version of X – formerly known as Twitter. A Basic plan begins at $3, Premium is $8, and Premium+ is $16.

We’re also hearing Premium+ gets you a free weekend stay on Elon Musk’s yacht and a new Tesla Cybertruck.

Recommended by: Manouk Akopyan

6. Marketing Conference Tickets

We love to travel for conferences. You can never go wrong with signing us up for the next INBOUND, HubSpot’s annual marketing conference. If the marketer in your life focuses on a niche marketing area, you can give them tickets to MailCon for email marketing; MozCon for SEO; Adobe Summit for user experiences, among so many others.

Recommended by: Astine Ohanyan

7. Subscription to AI & Digital Tools

The focus of the year – AI – has proven to make everyone’s lives so much easier, especially that of a marketer. Here are some of our favorite AI and other digital tools:

• Jasper AI aids content creation and editing for bloggers, marketers, and businesses.
• Brandwatch tracks everything from your own channels to hashtags to specific phrases and keywords you want to look at.
• Hemingway App highlights lengthy, complex sentences and common errors.
• Brand24 monitors what’s being said about your businesses online, gets customer insights, engages communities, identifies sales leads, improves social customer service, reaches out to influencers, and monitors competition.
• Grammarly reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts, detects plagiarism, and suggests replacements for the identified errors.
• Canva gives a great graphic design platform and allows you to create social media graphics and presentations with smart templates and other design elements.

Recommended by Germain Palacios

8. Vector Desk Robot To Get Through the Long Hours

Vector is an adorable little robot assistant who loves to just hang out and greet its owners when it hears or feels them come around. Powered by voice recognition, AI, and advanced robotics, Vector the Desk Robot comes alive with personality and is engaged by sight, sound, and touch. It answers questions, takes photos upon request, tells the weather, and so much more. It even comes with a built-in Alexa functionality and automatically updates with new skills and features.

Recommended by: Alexandra LeBrun

9. Entertainment

Whether it’s for music, podcasts, films, shows, or documentaries, a good marketer always appreciates the power and value of access to a vast pool of things to listen to or watch.

Some of our team’s favourite streaming services include Apple Music, Apple Podcasts, Audible, Amazon Prime, Spotify, Max, Netflix, Hulu, Paramount, ESPN+, DAZN, and more.

Recommended by: Astine Ohanyan

10. Marketing Swag & All the Nice Things

There’s something very special about knick-knacks, stationary, and other marketing-themed items. A quirky marketing joke, a T-shirt with a marketing-related meme, or an item to make us more organised would be much appreciated by any marketer. Here are some of our favourites:

1. It’s Giving Future Marketing Guru Soy Wax Candle
2. The Marketing Millennials Merch
3. Anti-Social Social Media Manager Crewneck 
4. Intelligent Change Productivity Planner
5. Corporate Email Lingo Mug
6. Corporate Jargon Lingo T-Shirt
7. Funny Social Media Manager Mug
8. Ugly Coughing Cat Meme Mug 
9. Team Meeting Meme T-Shirt

Recommended by: Armen Karaoghlanian

BONUS FROM PHONEXA!

‘Tis the season to be merry, so we’re also spreading some serious holiday cheer.

Phonexa is offering a 10% OFF SUBSCRIPTION FEE DISCOUNT to all new clients and a 10% OFF UPGRADE DISCOUNT to existing clients. Please note the discount is only applicable to the monthly licensing fee for the 2024 calendar year.

Yup, you read that right.

Power your performance marketing to a new level heading into the new year, and take advantage of our all-in-one suite of products.

Merge your tech stack all under one roof.

Finally close the loop between leads, calls, clicks, revenue, and so much more!

Seize this amazing stocking stuffer for your business by contacting sales@phonexa.com or your Customer Success Manager to get started today.

Whether you’re a marketer, affiliate, or business owner, creating a profitable newsletter requires actionable insights to elevate its quality and turn it into a revenue-driving engine.

The GURU Conference 2023 provided a wealth of insights into mastering email newsletters during the captivating webinar “Email Newsletters: Strategies for Growing Your Audience & Monetising Content” hosted by Phonexa CMO Talar Malakian and MailCon CEO Kristen Haines.

Email marketing stands out as a powerful channel due to its massive user base, high engagement rates, stability, and low operating costs. It offers control and direct relationships, avoiding the uncertainties of algorithm changes on social media platforms.

Let’s dive into the proven tactics and key takeaways that will empower you to create compelling newsletters, grow your audience, and monetise your content effectively.

Want to further explore the path to email newsletter monetisation? Cheque out GURU and Phonexa’s co-presented e-book, “Monetising Emails: Your Fast Track to Scaling Revenue Through Affiliate Marketing via Email.” 

The Power of Email & Challenges in Newsletter Monetisation

Malakian and Haines dived right into creating email newsletters that captivate subscribers and serve as a lucrative venture.

“Email surpasses social media and is continually expanding annually … it also trumps even the largest social network in terms of engagement,” said Haines. “Facebook’s organic reach is under 5% this year, and Twitter’s click-through rates are around less than 1%, whereas email, on the other hand, has open rates between 20% to 30% and typically is around the 3% range for click-through rates.”

Stability, low operating costs, control, and more opportunities make email a compelling channel. However, there are potential obstacles to newsletter monetisation.

“There is always the issue of CAN-SPAM laws – the digital landscape as a whole is increasingly being regulated with stringent privacy laws,” said Haines. “With the surge in new newsletters and written content paywalls, subscription fatigue is also a concern.”

Haines also cited the difficulty associated with gated content going viral, as people are less likely to share content that leads to paywalls. Overcoming these challenges requires strategic planning. Malakian suggests focusing on engagement over sheer numbers and understanding the unique value your content brings to guide your monetisation strategy.

“Engagement matters more than numbers,” said Malakian. “You have to look at the signals that tell you that the audience you have grown already, even if it’s a relatively small audience, is responding by opening and clicking through – all the KPIs typically looked at for email.”

Content Creation & Finding Your Niche for Newsletters

Building a successful newsletter starts with resonating content. Find your niche by addressing what’s missing, disrupting existing spaces, and offering unique insights. Authenticity and uniqueness will help your brand stand out in the crowded landscape.

“Focus on what’s missing in the world rather than what you think will be popular,” said Haines. “And when you’re determining your niche, anything that you’ve spent an above-average amount of time learning about can be translated into information valuable to the average person.”

Haines recommends answering the following questions when determining your niche:

• What space can I be an innovator in? 
• Is it a new space, or can I disrupt an existing space by being just 1% better than the competition? 
• What have you done that 95% of the population hasn’t done? 
• What unique insight do you have that 99% of the population doesn’t have?
• What’s something you would’ve loved to see five years ago that you want now?

The answers to these questions will ultimately reveal what makes you unique, what makes your brand authentic, and what you are a subject matter expert in. Having this knowledge will uncover what makes your perspective so unique that it’s valuable to others, and they’ll be willing to pay for it.

Strategies for Growing an Engaged Newsletter Subscriber List

Malakian then pivoted the session toward discussing strategies for growing an engaged subscriber list.

“When you focus on building trust and creating an emotional connection within your niche, you’re essentially building the foundation for a successful email newsletter. These are your two most valuable components because they establish credibility,” said Haines. “It’s also the key to engagement, loyalty, and growth since people tend to share content from sources they trust and have an emotional connection to.”

Trust and emotional connection are the foundations of an engaged audience. Delivering consistent, high-quality content and prioritising value is key. Leverage personalisation, storytelling, and exclusivity to deepen the emotional bond. Implementing consistent publishing schedules and utilising social media for outreach contribute to audience growth.

Proven Newsletter Monetisation Tactics

There are diverse monetisation paths, including sponsored content, subscriptions of varying pricing models, affiliate marketing, and community subscriptions. 

Haines examined The Skimm’s success storey to showcase the potential of combining these tactics for a multifaceted revenue approach.

“They disrupted an existing landscape by taking bite-sized, digestible news and content for female millennials and giving it to them in a daily email,” said Haines. “Their revenue model is simple – sponsored content, advertisements, affiliate links, and a paid subscription to Skimm Ahead. And their success storey shows what you can do with valuable content and information that’s unique to you and how you can monetise it and translate it into a multimillion-dollar company.”

Malakian then examined the success storey of Morning Brew to underscore the significance of engagement over size for newsletter monetisation.

“[Morning Brew] started by making news digestible, and they took that same premise and applied it to other niches. They didn’t stay in their lane, but they took the format and duplicated it to create a media empire,” said Malakian. “Their monetisation style is also a mix, and as you scale, the one thing to keep in mind is you don’t have to stick to a single monetisation style. Things can be layered, tiered, and added to your media business because that’s essentially what you’re building.”

Layering monetisation styles and exploring additional revenue streams as your newsletter scales are essential for long-term success. Events, product sales, and diverse partnerships contribute to creating a robust media business.

The GURU Conference 2023 webinar demonstrated that mastering email newsletters requires a strategic blend of content creation, audience engagement, and diversified monetisation tactics. 

By incorporating these key takeaways, you can transform your newsletter into a thriving platform that not only captivates your audience but also becomes a sustainable source of revenue.

To continue the discussion of newsletter monetisation, connect with Malakian and Haines on LinkedIn.

Phonexa’s tech team has been working hard, innovating and building custom solutions across our products to optimise and power your performance marketing automation campaigns.

Here are just some of the new significant features and improvements for the month of October across our suite of products.

System Update: Sidebar Background

Did you know that you can change the colours and themes in your Phonexa Instance? Within Project Settings, you have many options to customise your Instance. We’ve now added a feature that allows you to upload a custom image for the sidebar background or for you to choose one of our preset backgrounds.

LMS Sync & Call Logic Updates

Tracking: Test Run

We’ve been adding all kinds of cool new features within the Tracking tab in recent months. Now we have a “Test Run” option on each rule that allows you to send a test lead to ensure everything is configured properly.

Tracking: Call Logic Buyer Response

This is a new feature for Tracking in Call Logic. When the publisher posts data with a call, this trigger will send the data to the buyer at the moment they answer the call.

Lead Returns

Lead price adjustments were previously reflected in reporting, but lead returns were not. We’ve updated the lead return functionality to change the lead price. If you have any questions on how to start using this, please reach out to your account manager.

Lynx Update: Performance Report Improvement

We’ve added a new tab to the Performance Summary for “by Revenue Type” in Lynx. When you click on this tab, it will add a new column for Revenue Type to give you another layer of reporting.

Opt-Intel: New Download Frequency Report

In order to help you with mailer compliance, we created a new report for Download Frequency in Opt-Intel. This report will show you details for campaigns and mailers and how many days it’s been since they downloaded a new list.

Automated accounting product Books360 serves as a fundamental component within the Phonexa Suite, allowing clients to pay publishers directly, and invoice buyers accurately, safely, and efficiently.

Books360 offers significant advantages to individuals seeking to simplify their accounting and automate crucial financial tasks. The essential tool also produces financial reports for automated billing and payments, catering to Phonexa clients who are engaged in online or phone-based campaigns.

Users are not required to pay any additional fees to use Books360 for automating their payment procedures and smoothly connecting to the Phonexa products they are already using.

Books360 helps you:

• Align payouts to value, anywhere in the conversion funnel
• Scale reach to pay affiliates and influences anywhere
• Reduce network risks
• Make the finance department happy

To start automating your accounting needs in Books360, Phonexa customers can go to Account in the left menu bar, then click on Settings. Here you can customise your invoice and payouts settings. We also have the option for prepaid buyers, along with an auto-charge feature.

Books360 employs a fully integrated accounting system to minimise manual labour. Unlike users of alternative systems who need to export data or reports from their lead tracking tools and then import them into their accounting software, Books360 automates this process.

It also effortlessly transfers your lead figures from Call Logic, LMS Sync, or Lynx into Books360, facilitating the prompt sending of invoices.

Phonexa has also arranged an array of strategic partnerships and integrations with the likes of Corpay, PayPal, Stripe, Tipalti, and more to make the global payments safer and simpler.

Books360 is a streamlined solution that holds great value for those seeking to simplify their accounting processes and automate essential financial tasks.

Contact your account manager if you have any questions about how to use Books360.

Important: this article is a part of our affiliate martech stack series, where we shed light on the most effective tools for affiliate marketing.

Even the most compelling content may be lost in the search pages if not optimised for Google crawlers. However, the right suite of SEO tools can make Google fall in love with your content through multiple on-page and off-page improvements.

You can only succeed if you’re constantly on the customers’ radar, with SEO being your ultimate exposure instrument. SEO helps you climb the search rankings like no other tool, interpreting Google’s taste into strategic insights like what content they crave, how to structure your website, and where to advertise.

The role of SEO in marketing is undisputed, but the lack of resources and tools is still a major hindrance. Even though SEO ranking tools of all scales and types are always available, it’s extremely challenging to compile a winning SEO toolkit:

• On the one hand, opting for a single “all-encompassing” SEO toolkit might deprive you of the unique insights narrow-focused tools can provide. On the other hand, juggling multiple SEO tools might make you miss the forest for the trees.

So, how do you combine the best of many worlds of SEO reporting tools, SEO content optimisation tools, eCommerce SEO tools, and other optimisation instruments? How do you cover your SEO needs through and through while not overcommitting?

Source: GIPHY

We’ll get to it in a while. For now, read on.

First Things First: What Can SEO Tools Help You Achieve?

The most noticeable effect of using the right SEO software correctly would be a rise in your search rankings. It’s no secret that the first search engine page receives the lion’s share of attention, with the CTRs spreading as follows:

• 1st search position – 39.8%
•  2nd search position – 18.7%
• 3rd search position – 10.2%

But the enhanced visibility is just one of many improvements the right suite of SEO ranking tools can grant you. Besides, you can increase your conversion rate, improve user experiences, and engage your customers more effectively.

7 Most Popular Types of SEO Tools

With SEO permeating multiple business avenues, there are so many different tools that it would take pages to name them all. For example, there are special SEO tools for Excel that help you synergise SEO and Excel, SEO tools for Mac owners, and many more.

What Is the Difference Between SEO Tools and SEO Software for Business?

Before we dig into the best SEO tools of today, let’s resolve the common dispute about SEO software and SEO tools. The gist of the dispute is whether SEO software and SEO tools are the same or these are different concepts.

Here’s the answer:

• In theory, SEO software is a comprehensive suite of various SEO tools. In practise, SEO software and SEO tools are used interchangeably, so we won’t differentiate either.

With that, it’s time to proceed to our tailor-made list of SEO tools for big and small businesses. We’ve thoroughly researched the market to compile the 10 most comprehensive automated SEO tools for marketers, SEO specialists, and content creators.

Your 10 Best Automated Big and Small Business SEO Tools

Google Search Console – the Best Free SEO Reporting Tool

Google Search Console (GCS) is an undisputed leader in SEO analytics, allowing you to monitor the performance of your website and pages in Google’s search results and against competitors. From clicks to impressions to click-through rates (CTR), GSC unlocks multiple aspects of the customer journey across locations, devices, and timeframes.

Aside from a stellar SEO toolkit, GCS has two major advantages over other SEO tools. First, it’s absolutely free. Second, it’s developed by Google, home to 85% of all search requests, and thus provides the most accurate data and smoothly integrates with other Google SEO tools like, for example, Google Analytics.

That said, those promoting in search engines other than Google will unlikely find value in Google Search Console. On a similar note, GCS doesn’t provide backlink analysis and rank tracking and only enables limited SEO data for privacy reasons.

Google Trends – Free Trend Monitoring Tool for SEO

Google Trends is a simple trend-monitoring SEO tool that identifies trending topics and searches. You can explore how particular queries perform in specific locations, business categories, search types (for example, YouTube search), and against each other.

Like other Google’s proprietary SEO tools, Google Trends is free and draws official data from the biggest search engine. That said, this SEO tool is quite limited and thus should only be used as a complementary instrument.

SEMrush – the Best Paid SEO Project Management Software

SEMrush might be the best-paid suite of SEO analytics tools out there, allowing you to dissect marketing campaigns to the smallest detail, including keywords, competitors, internal performance, backlinks, and PPC.

With SEMrush, you can combine SEO research with marketing, advertising, and social media research. This comprehensive approach provides an overarching view of your campaigns so you can strike the right balance between SEO and your other marketing efforts.

Over the years, SEMrush has grown into one of the biggest SEO names, with an all-encompassing SEO toolkit. It even includes tools for SEO content writing that suggest the most effective keywords, fix link issues, and improve content readability, tone of voice, and originality aside from SEO optimisation.

Price-wise, the all-in-one SEO tool costs $129.95, $249.95, or $499.95 monthly, depending on the features. Paying annually saves you up to 15%, or you can enrol in a 14-day free trial to test things out before committing.

Screaming Frog SEO Spider – the Best Freemium SEO Audit Tool

Screaming Frog SEO Spider is an SEO audit tool that crawls your website much like Google crawlers do, collecting SEO data and searching for issues and potential improvements. Unlike most other SEO tools, the Screaming Frog is a desktop-based app that you can use offline with higher security and privacy.

The SEO Spider identifies broken links, audits redirects, analyses metadata and page titles, creates sitemaps, and evaluates your SEO performance progress. For a more comprehensive view, you can integrate the Spider with Google Search Console and Google Analytics.

Price-wise, the free version allows crawling 500 URLs annually and enables basic features like searching for broken links, redirect audits, and metadata reviews. The all-inclusive paid version costs $259 per year.

Google Analytics – the Best SEO Tool from Google

Google Analytics is not an SEO tool per sae, but it can be of tremendous help if you want to synergise web analytics and SEO. Google Analytics can analyse website traffic, track conversions and bounces, and interpret user behaviour across touchpoints.

Here’s an example of how Google Analytics can work together with other Google software and third-party SEO reporting tools:

• Imagine you need to evaluate several high-performing pages for further SEO optimisation and capitalisation via organic and paid traffic. For this, you can sort pages by conversions in Google Analytics and then analyse the top-performing pages in your SEO tool.

By the same logic, you can address the pages with high bounce rates, low CTR, and other issues. Long storey short, Google Analytics allows you to see the problem from the marketing perspective so you can focus your SEO efforts on what matters.

Google Analytics is free in its basic version, but it also has an advanced version called Google Analytics 360. The latter provides features and capabilities way beyond standard, enabling the most complex and deep data analysis. However, it comes at a price: Google Analytics 360 costs $12,500 per month and thus is only viable for the largest enterprises.

Ahrefs – the Best Non-Google SEO Reporting Software

Ahrefs is one of the best non-Google SEO reporting software. As you might expect from the software of this level, Ahrefs offers keyword research, backlink and content analysis, site audit, rank tracking, competitor analysis, and many other types of organic analytics.

Here are some unique features Ahrefs provides:

• Link intersect – identifies websites that link to competitors but not your website
• Keyword difficulty score – rates keyword difficulty from 0 to 100
• Content gap analysis – identifies overlooked keywords that your competitors rank for

Ahrefs is an especially strong SEO content writing tool. By evaluating the keyword difficulty, search volume, and geography, you can develop a realistic content strategy while avoiding overcompetitive or unprofitable keywords.

Ahrefs costs $99, $199, $399, or $999 monthly. Paying annually gets you two months for free.

Similarweb – All-in-One SEO Reporting Toolkit

Similarweb is a wide-ranging SEO and marketing intelligence marketing platform spanning website, keyword, content, competitor, and PPC analysis. The two strongest features of Similarweb are competitive intelligence and traffic and keyword analysis.

Through multi-dimensional analytics and integrations with tools like Google Analytics or SEMrush, Similarweb can provide a holistic view of your online performance while enabling detailed analytics across digital marketing metrics like website traffic, demographics, competitors, content types, and more.

Similarweb offers free and paid tools and a 7-day free trial. The paid subscription plans cost $149 or $399 per user if paid monthly and $125 or $333 per user if paid annually. Besides, there are custom subscription plans for SEO teams and large SEO agencies.

Moz – Overarching Suite of SEO Tools

Moz unites some of the best SEO reporting tools to improve search engine rankings and online visibility. Like other renowned SEO toolkits, Moz covers every imaginable SEO avenue except social media, PPC, and email analytics.

In terms of its scope and offering, Moz is similar to Ahrefs and SEMrush, with the advantages being some free functionality (domain analysis, keyword explorer, link explorer, competitive research, and SEO metrics research) and a 30-day free trial. The paid plans cost $99, $179, $299, and $599 if paid monthly and 20% cheaper if paid annually.

Small SEO Tools – a Freemium Suite of Affordable SEO Tools

Small SEO Tools is a collection of free and paid SEO tools that serve small objectives across content optimisation, backlink analysis, website management, and more.

The biggest advantage of Small SEO Tools is that hundreds of its tools are free and ready to be used immediately in the browser. As for the paid plans, they include a plagiarism chequer, a paraphraser, and a reverse image search tool, all priced individually depending on the usage limits and payment schedule.

Seobility – a Website SEO Audit Tool

Seobility is a comprehensive SEO platform that focuses on the technical issues that may impact your search rankings: broken links, plagiarised content, suboptimal metadata and keyword usage, and more.

There’s a 14-day free trial and a free subscription plan allowing you to crawl 1,000 web pages, use 10 keywords, cheque 100 external links monthly, and make five tool requests per day (for example, SEO Chequer). The paid plans cost $50 and $200 if paid monthly or $480 and $1,920 (20% cheaper) if paid annually.

Frequently Asked Questions

How do I pick an SEO Tool?

Whether an agency SEO tool, B2B SEO tool, or individual SEO tool, it must be affordable, scalable, accurate, integrable, and provide the required depth of research. Be ready to combine several SEO instruments, especially if you use free or cheap SEO tools.

What is the best SEO software for small businesses?

Among the best SEO tools for small businesses are Ahrefs, Moz, Similar Web, Google Analytics, Google Trends, and Google Search Console. Remember, your best SEO software for small businesses must be affordable and employ enough tools to analyse your SEO performance comprehensively.

Besides, choosing SEO tools depends on the specific aspects you want to address. For example, if you want to improve your on-page SEO, you might want to use a tool carved out for this specific problem – like, for example, SEMrush or Screaming Frog SEO Spider.

What is the best enterprise-level SEO software?

Among the best enterprise SEO software are Similarweb, SEMrush, and Google Search Console:

• Similarweb starts at $149 per user per month if paid monthly or $125 per user per month if paid annually
• SEMrush starts at $129.95 per month if paid monthly or $108.33 per month if paid annually
• Google Search Console is free

Are there free or cheap SEO tools?

Here’s a list of free and cheap SEO software for large and small businesses:

• Free SEO software: Google Search Console, Google Trends, Google Analytics, Bing Webmaster Tools, and Google Keyword Planner
• Freemium SEO software: Screaming Frog SEO Spider, Similarweb, Moz, Small SEO Tools, and Seobility

Many paid and freemium SEO tools provide a free trial, but the most advanced functionality is usually unlocked within the paid plans.

What is SEO software for agencies, and is it different from regular SEO software?

Agency SEO software must be able to run multiple campaigns while not sacrificing analytics quality, whereas regular SEO software doesn’t necessarily need much processing power. Among the distinctive features of agency SEO tools are multi-channel management, white label reporting, user-client communication tools, scalability, integrability, and billing ad functionality.

As affiliate marketing continues to transform the way businesses promote their products and services, affiliate networks grapple with an array of challenges like how to manage payments on a global scale, navigating complex compliance regulations across different countries, and optimising the affiliate lifecycle.

After announcing a partnership with leading payables automation platform Tipalti to launch an integration that simplifies and automates global payment methods for its clients, Phonexa hosted the latest edition of its Amplify webinar series featuring Zach Svendsen, Tipalti’s Vice President of Alliances.

Phonexa CMO Talar Malakian led a discussion with Svendsen to tap into his wealth of experience and profound expertise by thoroughly examining the intricacies of optimising global payments.

Why is the topic so vital for discussion? A recent report found that 76% of finance executives struggle with manual tasks that consume an excessive amount of their teams’ time and effort, with 62% citing automated payments as a key area where applying digital technology is greatly needed.

Here’s a recap of the strategies Svendsen shared during the Amplify webinar, equipping you with the knowledge and tools to navigate the ever-changing affiliate marketing landscape.

Watch the recording of “Scaling Your Network: Payment Strategies for Influencers & Affiliates with Tipalti” by clicking here.

Common Challenges When Managing Payments On a Global Scale

Svendsen kicked off the conversation by shedding light on the challenges affiliate networks face when managing payments globally. He cited the payee experience as the biggest challenge networks encounter today.

“[The payee experience] has proven to be a make-it-or-break-it issue that needs to be addressed by most organisations because if it’s neglected, it negatively affects the payment experience, brand loyalty goes down, and you’ll lose affiliates,” said Svendsen. “Knowing your payees and giving them the best possible experience is critical to build trust, be authentic, and ultimately to succeed.”

As the affiliate marketing industry extends its reach across borders, businesses encounter complex challenges related to international payments. From currency conversion to tax regulations, navigating the global financial web requires careful consideration.

“Our customers tell us – and our partners too – that they need a white-glove experience for all their affiliates that looks and feels the same as what their network does, and it starts with the payee onboarding, which can be a really slow process,” said Svendsen. “Going into different countries, it’s difficult to maintain a lean operating model that scales … a lot of companies use multiple services [and] find that they have an inability to transact regardless if they’re using those services.”

Managing Compliance and Regulations Worldwide

Svendsen also cited fraud as another big challenge affecting most businesses.

“Companies are often on the hook for noncompliance penalties, tax penalties, and GDPR [violations],” said Svendsen. “It can be very expensive from a time consumption perspective, and it’s generally just a huge waste of resources.”

Svednsen identified compliance as a pivotal aspect of affiliate marketing. Each country has its own set of rules and regulations, making it essential for networks to stay on the right side of the law.

“It’s bigger than just the payment side of it – there’s a laundry list of things that need to be done as companies go global. The first thing is just understanding the [local] compliance requirements in each country where you’re operating,” said Svendsen. “It behoves a lot of [networks] out there to partner with a company or build their own in-house system that has strong controls and fraud detection, checking against [Office of Foreign Assets Control] and other sanction lists to avoid noncompliance penalties and improve financial controls.”

Leveraging Automation for Increased Efficiency

Automation is transforming the way businesses handle their affiliate networks.

Phonexa, for one, is leading the charge by giving customers who are already using Call Logic, LMS Sync, and Lynx the ability to automate a variety of accounting tasks for free by using Books360 – a perfect integrated platform that allows clients to pay publishers directly, and invoice buyers accurately, safely, and efficiently.

Svendsen asserted that by leveraging automated solutions, companies can streamline operations, reduce errors, and provide a smoother experience for affiliates.

“[When] building a tech stack, it’s important to understand if it can solve multiple needs for multiple departments … the first thing is making it easy for everyone to onboard,” said Svendsen. “We try to promote self-service and reduce the amount of time it takes to onboard someone and then reduce all the status enquiries, too.”

Svendsen shared that areas where automation can reduce payment errors and increase efficiencies include:

• Verifying bank information
• Proactive payment status communication, such as emails
• Validating tax IDs, W9s, W8s, and other forms to ensure tax compliance
• Generating 1099 and 1042-S forms for clients and their payees

“The ability to pay in multiple countries in multiple currencies shouldn’t be overlooked, especially when scaling globally,” said Svendsen.

The insights shared by Svendsen are crucial for transforming network payment processes to streamline payments on a global scale in the modern digital era. As we move forward, these insights and strategies are the cornerstones for navigating the ever-changing affiliate marketing landscape, setting the stage for a more efficient, compliant, and successful future.

Stay tuned for more in our ongoing Amplify webinar series, and continue to connect with us for the latest updates.

To learn more about upcoming Amplify webinars, connect with Malakian on LinkedIn.

Important: this article is a part of our affiliate martech stack series, where we shed light on the most effective tools for affiliate marketing.

Knowing where your website visitors came from, how they interacted with your website, and what triggered the conversion is paramount to maximising your sales potential. A killer suite of tools for web analytics can optimise the customer journey and draw more revenues from your marketing campaigns.

If your customers are a mystery to you, you are in trouble. You don’t even know why they buy from you, let alone where they started and how they ended up on your affiliate marketing website or blog. Without the right suite of web analytics tools in digital marketing, you are in the dark, helpless against informed competitors converting leads into paying customers left and right.

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On the other hand, with the right web analytics tools, you can leave the dark forest to be on par with the most informed market players. The best tools for web analytics can put you in the driver’s seat of your campaigns with on-site data like engagement, demographics, and behaviour.

So why not compile a winning suite of paid and free web analytics tools right now?

Your killer web analytics tools list is just below, comprised of time-tested web analytics software that has delivered insane value to hundreds and thousands of marketers like you.

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When It Comes to Web Analytics, What Insights Can You Gather Using Analytics Tools?

Web analytics tools can unlock on-site and off-site data like demographics, psychographics, traffic source data, interactions across touchpoints, and conversion insights.

In other words, web-based analytics tools can dissect the journey of a particular customer through and through from the very beginning to the end, making you aware of why and how every step was made and what the journey eventually led to – a conversion or a bounce.

Naturally, not all web analytics tools are the same. From enterprise web analytics tools to off-site web analytics tools to on-site web analytics tools, different tools are good for different types of analysis, but rarely for all tasks at once. As a marketer, you should spot these discrepancies to compile a winning analytics toolkit for your specific business goals.

Web Analytics Tools vs. Web Analytics Software – What’s the Difference?

For practical purposes, there’s little to no difference between popular web analytics tools and web analytics software, as both refer to a system that analyses an on-site and off-site user journey.

That said, web analytics software is almost always a comprehensive solution that unites multiple web analytics tools, each one with a narrow focus. For example, Google Analytics software includes web analytics tools for traffic analysis, user behaviour analysis, and conversion tracking.

But then again, splitting the hair might not give you any advantage. It’s much more important to clearly understand your marketing objectives and how to solve them with the available web analytics tools and/or web analytics software.

With that, it’s time for our list of top web analytics tools.

Your Best Web Analytics Tools List: Top 10 Web Analytics Tools

Google Marketing Platform – a Top-Tier Web Analytics Reporting Tool

Google Marketing Platform is the most popular suite of advertising and web analytics tools for data-driven marketing decisions, spearheaded by its Analytics 360 product, a premium version of standard Google Analytics.

Analytics 360 can unlock user demographics, location, device, operating system, and interests and integrate with other Google products and Salesforce. It is an enterprise-level paid suite of web analytics tools, with prices varying depending on the business scale and required services.

However, if you need free web analytics software, you can use standard Google Analytics, which also provides substantial web performance insights, enough for most small and medium businesses.

Google Analytics vs. Analytics 360 – Web Analytics Tools Comparison

Even though Google Analytics is missing many features that Analytics 360 provides (data-driven attribution, customer funnels, Big Query integration, unsampled reports, etc.), it still might be the best free web analytics software up your sleeve.

Matomo – the Second-Best Free Web Analytics Tool

Matomo is web analytics software focused on data ownership and privacy, allowing you to host analytics on your server for free. This unique feature alone makes the tool worth a shot, on par with the widest range of user metrics you can dig into.

The on-premise web analytics software suite is free, while the cloud-based suite costs €19 for 50,000 hits, with a hit being an instance of even tracking, viewing, downloading, making a content tracking request, or conducting an on-site search.

Mixpanel – a Suite of Free Web Analytics Tools for Event Tracking

Mixpanel is a suite of web analytics tools for tracking session-based data like sharing, downloading, uploading, and purchasing. Mixpanel doubles down on specific on-site actions, giving you an understanding of how to convert more website visitors.

Mixpanel is one of the freemium web analytics tools that includes all core user journey reports, templates, and integrations within its free version. The paid subscription plans start at $20 monthly and include advanced features like no-code data transformations, data governance control, and group analytics.

Hotjar – Free Web Analytics Software Suite

Hotjar is one of the best freemium web analytics software suites for collecting and interpreting data on how users interact with a particular website element or feature and why they interact the way they do.

Heatmaps and session recordings help you understand the mechanics of interactions better while surveys, interviews, and feedback make you aware of what users feel when they perform a specific target action.

The free subscription plan unlocks access to 35 daily sessions, automatic data capture, unlimited heatmaps, and HubSpot integration. The paid plans – €39, €99, or €213 monthly or 20% less if paid annually – unlock features like data segmentation, events API, and customer frustration signals.

Woopra – Customer Journey Web Analytics Tool

Woopra is a web analytics tool suite that measures on-site and off-site user interactions while tapping into user engagement and data unification through integrations. You can visualise the customer journey and develop an optimal reaction to every interaction at every touchpoint, whether a download, click, view, subscription, or purchase.

Here are some of the insights the web analytics tools at Woopra unlock:

• Advertising channels and on-site content that drive conversions
• How customers react after purchasing the core product
• How different traffic channels, touchpoints, and retargeting impact conversions

Woopra offers a free subscription plan so that you can get the hang of its core web analytics tools without overcommitment. The paid subscription plan costs $999 monthly, and there’s a custom enterprise-level plan for big companies.

Adobe Analytics – Web Analytics Tool from Adobe Suite

Part of Adobe Marketing Cloud, Adobe Analytics offers tools for collecting and interpreting website performance and online behaviour data. The creativity software giant may not be the most logical choice for web analytics alone. Still, its synergy with other Adobe products might unlock a holistic view of the customer journey.

Adobe Analytics is a paid tool providing around a dozen software packages for different marketing goals, including sheer web analytics.

Chartbeat – a Web Analytics Tool for Content Marketing

Chartbeat provides web analytics tools for content marketing, helping you understand what content draws attention and why. You can test the performance of headlines, storeys, and other content pieces across devices and operating systems, eventually hitting the right reader with the right content.

The software integrates with Facebook CrowdTangle, Facebook Instant Alerts, and Google AMP to gather valuable off-site data, a puzzle oftentimes missing when recreating a comprehensive customer journey.

The only fly in the ointment is the subscription price. Geared towards medium and large-size enterprises, Chartbeat costs from $7,000 annually alongside a free trial.

Kissmetrics – Top Web Analytics Software

Kissmetrics is a suite of online web analytics tools revolving around user behaviour. The software analyses customer interactions in real-time, enabling on-the-fly adjustments before the user in question reaches the climax of the journey.

Kisssmetrics does what Google Analytics does, but to a greater depth and width, effectively converting leads into sales prospects into customers while reducing churn. You can see all the friction points and understand how to improve user experiences across touchpoints.

There’s a pay-as-you-go plan starting at $0.00025 per event, a monthly plan starting at $25.99 for 10,000 events, and a free trial. Paying annually saves you 25%.

Open Web Analytics – Open-Source Web Analytics Software

Open Web Analytics (OWA) is a web analytics software framework for tracking and analysing user web and app interactions. Like Matomo (reviewed above), OWA allows you to store the collected data on your own server, which grants you full data ownership and privacy.

Besides that, OWA is quite similar to Google Analytics, enabling on-page tracking, click heatmaps, geo-tracking, session recording, and more. The software is free, and you are not burdened with data storage limitations.

Crazy Egg – Web Analytics Tool for Heatmapping

Crazy Egg is a web analytics tool co-founded by Neil Patel and known for advanced heatmapping besides the standard web tracking capabilities. With heatmaps from Crazy Egg, you can find out exactly how users scrolled your webpage, where they focused attention, where they clicked, and why some decided to leave without taking action.

Unlike other web analytics software, Crazy Egg provides five heatmap reports, each one for tracking a specific user activity:

• Heatmap Report – identifying areas of activity
• Scrollmap Report – interpreting on-page movements
• Confetti Report – analysing on-site clicks
• Overlay Report – calculating the clicks on a particular page element
• List Report – calculating the total of clicks on the chosen webpages

Crazy Egg runs four paid subscription plans at $29 to $249 monthly, a custom enterprise-level plan, and a free trial.

Track Every Step of the User Journey With HitMetrix

Taking the guessing game out of your customer acquisition strategy is real – and it’s much easier than you think. Leverage Phonexa’s proprietary behaviour recording & analytics software HitMetrix, to tap into hidden web analytics and website form performance.

For a comprehensive marketing picture, you can connect HitMetrix to Phonexa’s marketing performance ecosystem within a single software package. Choose your subscription plan now, or schedule a  free consultation to learn more about Phonexa.

Frequently Asked Questions

What are web analytics tools?
Web analytics tools, sometimes called web analytic software, track and interpret on-site and off-site user behaviour. Web analytics tools work most effectively when you’ve set a specific goal and can quantify and qualify the incoming data.

Here’s an example: you want to measure which traffic sources – organic, paid, or referral – bring more users to your product page traffic. For this, you (a) use heatmaps like HitMetrix to determine where users click and spend most of their time and (b) visualise their journey in Google Analytics to understand where these users came from.

In general, when using web analytics tools, you can find customer behaviour insights that will help you improve your sales funnel from start to finish, especially on your website.

What information can most web analytics tools tell you about a user?
Web analytics tools can tell you where users came from and how they interacted with your website before converting or leaving. More specifically, web analytics tools can unlock user demographics, psychographics, on-site behaviour, conversion insights, content performance insights, and other marketable data.

What is web analytics software?
Web analytics software is almost the same as web analytics tools, except that web analytics software is a higher-level system encompassing various web analytics tools. In practise, though, there’s almost no difference between web analytics software and tools.

If a web page visitor clears the Analytics cookie from their browser, what will occur?
Deleting the Google Analytics cookie from a browser breaks the connection: Google Analytics cannot connect the user’s current behaviour to their previous behaviour. In this case, Google Analytics will set a new ID and cookie for a new browser session.

How do I do web analytics software comparison?
Here are the parameters to compare different web-based analytics tools and software:

• Data collection type, depth (on-site data only; on-site and off-site data, etc.), and representations (reports, visualisation, etc.)
• Integrations with CRM, lead management, and marketing software
• Ease of use and the ability to store data on your server
• Data freshness: real-time or with a delay
• Scalability-price ratio

If you search for free web analytics software, you will likely have to use a freemium version or store analytics data on your server. Among the best web analytics software suites that allow you to store data on your own server are Matomo and Open Web Analytics.