Blogs have won the number one position as an affiliate marketing channel, and the commercial potential of a well-made affiliate marketing blog is vast. You can grow your bottom line exponentially by creating how-to articles, pro guides, or visually appealing infographics with the proper affiliate program and strategically placed affiliate links.

Affiliate blogging is open to anyone who creates customer-centric content with a unique value proposition. If you’re a blogger, you can share your personal experiences about the product in question; if you’ve been in the game a while, you teach affiliate marketing online, how to write an affiliate blog, and anything else you’re good at.

So, we’ve created a comprehensive list of compelling affiliate marketing blogs run by affiliate marketing professionals Neil Patel, Spencer Haws, Matthew Woodward, and more. These individuals have made their mark and now set the bar for what’s possible when you’re passionate, driven, and knowledgeable in your niche.

Affiliate Marketing, Affiliate Blogging, and Affiliate Links

Rewarding someone for recommending a business isn’t unusual, and it’s easy to see why. Many companies offer the “refer-a-friend” scheme to bring in extra cash.

Affiliate marketing works much the same way, only on a larger scale. Companies provide financial incentives to websites, influencers, and others who can send customers their way using affiliate links or discount codes. It’s typically commission-based (you get a cut of the sale), but you can also set a fixed fee per sale (or lead), depending on what you’re selling.

The Upsides of Affiliate Marketing

For Advertisers

Affiliate marketing for bloggers is a cracking way for brands to use word-of-mouth to boost sales, revenue, and brand awareness without breaking the bank. 

Brands pay based on performance, so no sales mean no payout—much better than traditional marketing routes like paid ads, where you’re rolling the dice a bit more.

Are you ready to access all the premium features? Select your subscription plan now or book a meeting to discover how Phonexa can enhance your affiliate marketing business.

For Affiliates

For affiliates and influencers, affiliate marketing is an excellent tool to earn a bit of extra income (or even your primary income) from your website or social media pages. Once the content is live, it can be a source of passive income, as people stumble across it and make purchases from the brands you’ve given a nod to, earning you a tidy commission.

Affiliate marketing has always had a low entry barrier, meaning just about anyone can jump in. The start-up costs can be next to nothing if you’ve already got an audience. 

• If you’re an influencer or have a website, you can start promoting brands in an affiliate post at no extra cost. 
• If you’re starting from scratch, you’ll need to shell out a bit to get your site up and running and visible in the search engine results with blog affiliates.

The Downsides of Affiliate Marketing

For Advertisers

Affiliate marketing is a steep learning curve at first. The silver lining is there’s loads of information online to help you run an affiliate program smoothly. That said, there are no guarantees—your program’s success hinges on strong affiliate recruitment, well-crafted campaigns, and building solid relationships to drive those all-important sales.

For Affiliates

The competition can be fierce for affiliates. If you’re running a content site, getting your SEO spot on is crucial to landing on the first page of search results.

There’s no surefire way to guarantee earnings through affiliate programs. You’re not in control of the affiliate program, so if a brand changes its commission rates, you have no say (though you could promote a different brand, ask for a higher rate, or stop promoting them altogether).

The perks often outweigh the drawbacks. So, what’s next on your to-do list?

How To Get Started with Affiliate Marketing

For Advertisers

Once your tracking is in place, it’s time to gather affiliates and build solid relationships with them. Before long, you should start seeing the sales come through—well done! Your affiliate program is officially driving growth for your business.

Learn more about automatic tracking in affiliate programs.

For Affiliates

If you’ve already got an audience, the next step is to find brands that resonate with your followers and apply to their affiliate programs. 

Once approved, you can start promoting them using your affiliate links for bloggers, discount codes, or any other resources they provide (banners, data feeds, social media posts, etc.). You’ll be given access to your affiliate program or network login, where you can keep track of sales and see how much commission you’ve earned. It’s a brilliant idea to have a chat with brands about running custom affiliate campaigns to help maximise their revenue—and yours!

Why You Should Be Reading Affiliate Marketing Bloggers  

If you’re just starting out or are a pro in the game, keeping up with a reliable affiliate blog example is an absolute must.

Why, you ask?  

Because the industry’s always shifting, with new tools cropping up and strategies constantly changing. There’s always something fresh to sink your teeth into.

The people behind the scenes of such blogs really know their stuff—they’ve got hands-on experience with everything they’re writing about. So, whether you’re trying to find influencers for your brand, coming up with a catchy Shopify store name, or building an email list, you’re in safe hands.

By reading these blogs on a regular basis and following their tips and tricks, you can boost your earnings and see even better results. That’s why staying clued up on affiliate marketing and learning how to make money from it should be part of your daily routine.

Right then, let’s get down to business—how can you learn more about the trade from an affiliate marketing blog?

But What If I Run an Affiliate Network?  

If you’re running an affiliate network and keen to up your game across the board, click here to leap straight to the ultimate guide on boosting ROI with your publishers and blog affiliates.  

Find the best affiliate marketing programs at Phonexa! Don’t postpone—take a product tour now!

And now, without further ado—cue the fanfare—here’s our roundup of 12 top-notch affiliate marketing blogs.

12 Outstanding Affiliate Blog Examples 

Neil Patel

Neil Patel hardly needs an introduction, with 4.7 million monthly website visits. As co-founder of Neil Patel Digital and one of the most well-known digital marketers, he draws a significant amount of traffic to his affiliate marketing blog—42% from search and a hefty 52.22% from direct entries, with referrals making up a small 1.85% of the overall site traffic.

Neil Patel’s blog has in focus digital marketing, offering in-depth insights on a range of topics—content marketing, social media, email, affiliate marketing, SEO, paid advertising, e-commerce, entrepreneurship, analytics, and more.

One key takeaway from Neil’’s affiliate marketing blog is his hands-on approach. He consistently provides practical advice and tools to help readers apply theory to real-world situations.

Don’t hesitate to learn about these 8 affiliate marketing tools to generate more leads.

He caters to all levels of expertise, varying the complexity of his content from straightforward, step-by-step guides to more niche, platform-specific advice. Neil’s affiliate blog example will definitely keep you updated on the latest affiliate marketing trends. 

One thing that stands out is the sheer number of ads on his site—from full-screen pop-ups like the “Want More SEO Traffic?” banner for affiliate marketing SEO tools to multiple on-page promotions. You might ponder that these might not be textbook examples of marketing best practices, but Neil knows what he’s doing. With his strong reputation in digital and affiliate marketing, he’s able to make aggressive marketing work in his favour. 

At the heart of Neil’s offering is Ubersuggest, an SEO tool for keyword research, domain overviews, site audits, backlink tracking, and competitor analysis. Subscriptions start at $12 per month, which gets you one domain, 150 daily searches, 5 competitor domains, 125 tracked keywords, and 1,000 webpage scans. All in all, Neils is the one one should follow for affiliate marketing tips.

Lee-Ann Johnstone

Unlike Neil’s example, Lee-Ann Johnstone focuses solely on helping affiliates learn and grow through her affiliate marketing blog and website. This blog has around 23,000 monthly visitors, Lee-Ann’s blog doesn’t have so many visitors, but it does provide some valuable marketing top affiliate content to learn from.

In addition to her affiliate marketing blog, Lee-Ann hosts niche events to connect with aspiring affiliate marketers and teach marketing best practices. Besides, she’s in charge of The Affiliate Marketing Podcast show, providing training and mentorship to those new.

Jay Schwedelson

Jay Schwedelson, the founder of SubjectLine.com, is a true genius who merged email subject lines with affiliate marketing, offering a free online tool to create, design, evaluate, and score email subject lines.

Related read: Your ultimate guide to affiliate email marketing.

Jay’s approach to his affiliate marketing blog might be called creative. Let’s take, for instance, a hashtag window. There, you can pull related blogs by clicking the hashtag. This makes it a wonderful affiliate blog example to follow.

iAmAttila

Another affiliate blog example is Attila O’dree, a full-time affiliate marketer and owner of the blog iAmAtilla, devoted to the synergy of paid traffic and affiliate marketing.

IAmAtilla is arguably the best blog for affiliate marketing to learn about paid traffic sources—Google Adwords, Facebook Ads, Mobile, and Native—within the realm of affiliate marketing. Navigating 33 pages of blog content, you can find everything you need to make money blogging, including guides, tutorials, tips, and so much more.

Pat Flynn

Pat Flynn is a serial entrepreneur and creator of The Smart Passive Income Blog, a website educating aspiring digital entrepreneurs to draw passive income from multiple streams providing the best affiliate marketing industry insights. In contrast to many affiliate marketing bloggers, Pat Flynn focuses on in-depth long reads.

Matthew Woodward

Matthew Woodward is known as an award-winning SEO professional who leads Search Logistics, a blog writing about SEO, case studies, content creation, on-page SEO, link building, and more.

Each SEO category has hundreds of blogs with graphics, useful videos, and practical marketing software and tools covering affiliate marketing SEO topics. What’s more, the blog provides checklists, traffic boosters, and backlink strategies instead of intrusive pop-ups.

Luke Kling

Luke Kling is a renowned digital marketer and founder of two successful marketing blogs: affLIFT and FPTraffic. The latter works as a social media scheduling tool for LinkedIn, Facebook,Twitter, Instagram, TikTok, and Pinterest. Shawn Collins

Affiliate Summit

Shawn Collins is a co-founder of Affiliate Summit, a global marketing conference. Affiliate Summit offers networking opportunities, hosts educational sessions, and features 13 pages of useful content for affiliate marketing bloggers.

In terms of his legacy, Shawn has shared his extensive expertise in a book titled Successful Affiliate Marketing for Merchants, designed for online vendors and affiliate networks. This book is available on Amazon for $13.64 in paperback, ideal for those looking to improve their conversion rates.

Missy Ward

When discussing Affiliate Summit, it’s important to highlight Missy Ward, the co-founder and an exceptional affiliate marketer. Her affiliate blog example receives 17,100 monthly visits and features an impressive 110 pages of content that are definitely worth checking out.

Zac Johnson

Zac Johnson is a self-taught entrepreneur with over 25 years of experience in digital marketing and blogging. His affiliate marketing blog covers topics around blogging, social media, and podcasting, with priority given to affiliate marketing. The blog highlights Zac’s career journey and personal insights across various aspects of digital and affiliate marketing.

Spencer Haws

Spencer Haws is an online entrepreneur, blogger, podcaster, and founder of Niche Pursuits—an affiliate website blog and platform for aspiring entrepreneurs willing to create and develop a successful online business. The blog provides educational resources, case studies, product reviews, and other helpful content around e-commerce, marketing, affiliate marketing blogging, and moneymaking.

Why Affiliate Marketing?

These days, more and more people—particularly those with young families—are looking for ways to generate long-term passive income or find work that allows them to manage their own schedules. This gives them the chance to spend more quality time with their loved ones.

Not very keen on starting a business of your own? No worries! You can still jump on the blog affiliate programs and earn a regular commission by reselling products or services. It’s a good way to bring in passive income without having to shell out any money beforehand. 

Just find a niche you love, set up a website, join an affiliate program, and take full advantage of this golden opportunity!

Bring It Home with Phonexa

As an affiliate marketing blogger, you can tie up all the loose ends between generated leads, calls, clicks, and revenue with Phonexa’s comprehensive affiliate marketing software suite.

This unique all-in-one ecosystem includes 8 proprietary digital marketing solutions to meet all your marketing blog needs:

Take a product tour to turn your affiliate marketing blogging into an overnight success with Phonexa. 

Frequently Asked Questions

For more details, visit this guide to affiliate blogging.

It is entertaining to live in a probabilistic world where there are no limits. We like making predictions about the future and how technology may alter it. 

Take artificial intelligence (AI): It was the focus of science fiction once, but now it is at the core of many ground-breaking discoveries, including voice recognition, computer vision, machine learning, and autonomous cars.

However, there is still much to learn about the long-term effects of artificial intelligence. Meanwhile, the voices of those warning about the grave effects of artificial intelligence are among the loudest:

• “The development of full artificial intelligence could spell the end of the human race. It would take off on its own, and re-design itself at an ever-increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.” — Stephen Hawking.
• “I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish. I mean, with artificial intelligence, we’re summoning the demon.” — Elon Musk.
• “It seems probable that once the machine thinking method had started, it would not take long to outstrip our feeble powers… They would be able to converse with each other to sharpen their wits. At some stage, therefore, we should expect the machines to take control.” — Alan Turing.

AI seems destined to make us useless, but is it that bad? 

Here are some positive quotes on artificial intelligence:

• “I imagine a world in which AI is going to make us work more productively, live longer, and have cleaner energy.” — Fei-Fei Li.
• “To say that AI will start doing what it wants for its own purposes is like saying a calculator will start making its own calculations.” — Oren Etzioni.
• “Our intelligence is what makes us human, and AI is an extension of that quality. Artificial intelligence is extending what we can do with our abilities. In this way, it’s letting us become more human.” — Yann LeCun.

1. The Dawn of Technological Singularity Approaches

“Within a few decades, machine intelligence will surpass human intelligence, leading to The Singularity – technological change so rapid and profound it represents a rupture in the fabric of human history.” — Raymond Kurzweil.

The tagline “singularity” is often used in AI, but what does it mean?

• The technological singularity, also known as the singularity, is when artificial intelligence surpasses human capacity to the point that its growth becomes irreversible and uncontrollable, leading to unanticipated transformations in human civilisation.

Source: Time Magazine

There are too many people who quote that singularity is our biggest and last accomplishment. However, notwithstanding our progress, singularity probably won’t happen in the near future for two reasons:

• Moore’s law doesn’t hold: Moore’s law, which stipulates that there will be twice as many transistors in microchips every two years, is starting to slow down, although it worked amazingly well throughout the XX century. There can’t be any further reduction in the density of processors.

Source: The Economist

• The pace of technological advancements slows down with time: after all, we are still unable to develop net-cost-positive fusion power, although it took us 28 years to go from E= mc² to the first nuclear bomb. Just as our ability to use energy has plateaued, so too will the expansion of computing power probably reach a plateau.

Source: Research Gate

2. The XXI Century Business Landscape Will Be Shaped by AI

“Reaping rewards will be among the most important trends over the next 10 years. I believe companies will be rewarded for their efforts moving from models either in pilots or MVPs to full deployment at a large scale.” — Nir Kaldero

Though we don’t want to overstate how quickly AI is rising, we also don’t want to underestimate it either. Artificial intelligence is clearly to stay, if not forever, then at least for a while, since it remunerates early adopters and leaves behind those who don’t adapt.

The numbers speak for themselves:

• 45% of telecom businesses and 34% of high-tech enterprises now employ AI.
• From $327.5 billion in 2021 to $1.5 trillion in 2030, the worldwide AI market revenue is expected to grow.
• Between 2015 and 2019, the demand for AI specialists has grown by 300%.

During the first quarter of the XXI century, AI progress was mostly focused on linguistics, mathematics, and logical reasoning. Emotional intelligence may also be covered in the coming decades.

“Emotions are essential parts of human intelligence. Without emotional intelligence, Artificial Intelligence will remain incomplete. AI-based compassionate robots can channel virtually unlimited resources into building compassionate relationships in the society.” — Amit Ray.

Google DeepMind is already working to fully use omnichannel learning in order for artificial intelligence to gain a human-level understanding of the world. The largest world wholesalers and retailers (Amazon, eBay, etc.) are investing in artificial intelligence to enhance their e-commerce platforms, while Google, Microsoft, IBM, and thousands of smaller AI businesses are actively creating AI applications.

3. Artificial Intelligence: An Impending Reality

“We currently have no credible research path to any kind of conscious AI algorithm and there are no robots that are truly autonomous or able to make their own decisions — so don’t worry about walking terminators.” — Richard Socher

Though AI taglines are entertaining, the idea that AI is on the verge of becoming conscious is quite an overstatement. The truth is that we have no idea where or how consciousness emerges from.

Not only do we not know how bioelectrical signals create sensations, thoughts, and feelings, but we also do not know how possible it is to make a conscious AI.

• There are no self-aware AI prototypes, nor are there any machines that possess consciousness. There is no such thing as self-perception or even primitive consciousness in a machine.

The notable explanation for AI consciousness was put out by Alan Turing, the father of modern computer science. In his paper, Turing proposes the “Imitation Game,” in which a computer attempts to fool a human into thinking a machine is a human. A machine may be determined as conscious if it is able to cope with the task.

As you may have guessed, no current AI prototype can do it today.

4. Artificial Intelligence Supremacy: The Twilight of Humanity

“Success in creating effective AI, could be the biggest event in the history of our civilisation. Or the worst. We just don’t know. So we cannot know if we will be infinitely helped by AI, or ignored by it and side-lined, or conceivably destroyed by it.” — Stephen Hawking

We tend to dominate other species, so there’s no reason to assume that a super-advanced artificial intelligence wouldn’t do the same to us. In games such as Go, Shogi, and Chess, AI may advance very quickly, which is orders of magnitude faster than the capabilities of humans.

• By using its deep neural network to focus on the most promising movements selectively, the general reinforcement learning algorithm AlphaZero defeated Stockfish while evaluating thousands of times fewer positions (80,000 position evaluations per second instead of 70 million).

If you extrapolate it, you can see AI can very quickly progress in several dimensions, possibly all, if it is given enough computing power and programmed accordingly.

On the other hand, although we shouldn’t minimise AI’s existential threat, we also shouldn’t overstate it. Many of the concerns, including those of Musk, are worried about our inability to use AI exclusively for beneficial reasons. Just as with many other technologies comes the risk that the focus will be pulled to the military, possibly resulting in being used by terrorists and tyrants.

5. Artificial Intelligence: The Gateway to Eternal Life

“What use was time to those who’d soon achieve digital immortality?” — Clyde Dsouza

Do you remember the immortal jellyfish that is reversing its biological cycle around? If we can effectively combine biotechnology and intelligence, biological immortality might be achieved. To do this, we need to allow AI to locate the age genes by comparing the genetic data of the young and elderly. The next step is to edit or remove rid of genes that cause ageing. By completely sequencing the human genome in 2022, we’ve moved one step closer to the discovery.

There is also digital immortality, in addition to biological immortality. Maybe in the future, we may be able to make a fully-fledged digital copy of ourselves. 

Nevertheless, this is based on some assumptions:

1. The human mind is nothing more than a specific arrangement of neurons.
2. It’s simulated and calculable.
3. We will eventually find out all there is to know about the human brain and have the technology to replicate it digitally.

6. AI Displacing Human Jobs

“Humans need and want more time to interact with each other. I think AI coming about and replacing routine jobs is pushing us to do what we should be doing anyway: the creation of more humanistic service jobs.” — Kai-Fu Lee

There is hard evidence to support the many quotes that AI is responsible for the unemployment of millions of people. It is projected that by 2030, robots will replace around 30% of human labour, a global economic shift reminiscent of the Great Depression.

But if we look back, we can say with confidence that every technological shift has so far created more jobs than replaced. Since this was the situation in the XIX and XX centuries, it is likely that history will repeat again. This is, after all, how progress works: those who can survive, adapt, and thrive do so, while those who are unable to accept the new reality gradually wilt.

Source: IoT For All

7. AI Will Accurately Forecasting the Future

“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters

Machine algorithms are becoming more and more advanced every day. They can now play hide-and-seek, read lips, help in the fight against cancer, and calculate the future risk of suicide, among many other things.

No matter how accurate AI is, it still can’t be calculating complex systems due to two significant setbacks:

• Causal reasoning is lacking. While AI is able to predict where a foot-kicked football goes with high accuracy, it is unable to explain why the football shouldn’t reverse in midair; it only barely understands the underlying web of causes.
• Stochasticity. AI is very good at predicting what will happen when a number of known variables are used (like in chess), but AI fails to make accurate predictions when the starting conditions are unclear (like in the 2060 presidential election). For example, no matter how much data is given, AI can’t tell what kind of success a child will have in the future.

If we can solve these two problems, we might be able to tell the future a lot more accurately.

Concluding Thoughts: The Top Quotes on Artificial Intelligence Broken Down by Category

The Best 5 Short Quotes on AI

• “A year spent in artificial intelligence is enough to make one believe in God.” — Alan Perlis
• “Machine intelligence is the last invention that humanity will ever need to make.” — Nick Bostrom
• “By far, the greatest danger of Artificial Intelligence is that people conclude too early that they understand it.” — Eliezer Yudkowsky
• “Competition for AI superiority at national level is the most likely cause of WW3.” — Elon Musk
• “Any A.I. smart enough to pass a Turing test is smart enough to know to fail it.” — Ian McDonald

The Best 5 Quotes on Future Technology

• “Artificial intelligence will reach human levels by around 2029. Follow that out further to, say, 2045, and we will have multiplied the intelligence – the human biological machine intelligence of our civilisation – a billion-fold.” — Ray Kurzweil
• “The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you.” — Larry Page
• “Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.” — Ginni Rometty
• “Technology is a useful servant but a dangerous master.” — Christian Lous Lange
• “In our business, we talk about emerging technologies and how they impact society. We’ve never seen a technology move as fast as AI has to impact society and technology. This is by far the fastest moving technology that we’ve ever tracked in terms of its impact and we’re just getting started.” — Paul Daugherty

The Best 5 Quotes on Machine Learning

• “Artificial intelligence and machine learning, as a dominant discipline within AI, is an amazing tool. In and of itself, it’s not good or bad. It’s not a magic solution. It isn’t the core of the problems in the world.” — Vivienne Ming
• “Harnessing machine learning can be transformational, but for it to be successful, enterprises need leadership from the top. This means understanding that when machine learning changes one part of the business — the product mix, for example — then other parts must also change. This can include everything from marketing and production to supply chain, and even hiring and incentive systems.” — Erik Brynjolfsson
• There’s improved lead generation that machine learning can do better than humans. And then there’s the Westworld-style ‘is it murder if you kill a robot’ scenario. There’s a big gap between those two things. I think you can start working on understanding the business problems now before you have to worry about Skynet taking over. Knock down the things AI can solve now.” — Michael Chiu
• “We are entering a new world. The technologies of machine learning, speech recognition, and natural language understanding are reaching a nexus of capability. The end result is that we’ll soon have artificially intelligent assistants to help us in every aspect of our lives.” — Amy Stapleton
• “Much of what we do with machine learning happens beneath the surface. Machine learning drives our algorithms for demand forecasting, product search ranking, product and deals recommendations, merchandising placements, fraud detection, translations, and much more. Though less visible, much of the impact of machine learning will be of this type — quietly but meaningfully improving core operations.” — Jeff Bezos

The Best 5 Quotes on Human Intelligence Enhancement

• “Nobody phrases it this way, but I think that artificial intelligence is almost a humanities discipline. It’s really an attempt to understand human intelligence and human cognition.” — Sebastian Thrun
• “If we do it right, we might be able to evolve a form of work that taps into our uniquely human capabilities and restores our humanity. The ultimate paradox is that this technology may become a powerful catalyst that we need to reclaim our humanity.” — John Hagel
• “As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.” — Amit Ray
• “The gradual platformisation of AI is very interesting to me. The efforts by Google, Amazon, Salesforce — they’re bringing AI down to a level of not needing to be an expert to use it. … I think the day that any good software engineer can program AI will be the day it really proliferates.” — Kai-Fu Lee
• “I think what makes AI different from other technologies is that it’s going to bring humans and machines closer together. AI is sometimes incorrectly framed as machines replacing humans. It’s not about machines replacing humans, but machines augmenting humans. Humans and machines have different relative strengths and weaknesses, and it’s about the combination of these two that will allow human intents and business process to scale 10x, 100x, and beyond that in the coming years.” — Robin Bordoli

The Best 5 Quotes about Robots

• “Robots are not going to replace humans, they are going to make their jobs much more humane. Difficult, demeaning, demanding, dangerous, dull – these are the jobs robots will be taking.” — Sabine Hauert
• “The countries with the highest robot density have among the lowest unemployment rates. Technology and humans combined in the right way will drive prosperity.” — Ulrich Spiesshofer
• “Artificial intelligence is growing up fast, as are robots whose facial expressions can elicit empathy and make your mirror neurons quiver.” — Diane Ackerman
• “Everything that moves will be autonomous someday, whether partially or fully. Breakthroughs in AI have made all kinds of robots possible, and we are working with companies around the world to build these amazing machines.” — Jensen Huang
• “There are lots of examples of routine, middle-skilled jobs that involve relatively structured tasks, and those are the jobs that are being eliminated the fastest. Those kinds of jobs are easier for our friends in the artificial intelligence community to design robots to handle them. They could be software robots; they could be physical robots.” — Erik Brynjolfsson

The Best 5 Man vs. Machine Quotes

• “Artificial Intelligence is not a Man versus Machine saga; it’s in fact, Man with Machine synergy.” — Sudipto Ghosh
• “You have to talk about ‘The Terminator’ if you’re talking about artificial intelligence. I actually think that that’s way off. I don’t think that an artificially intelligent system that has superhuman intelligence will be violent. I do think that it will disrupt our culture.” — Gray Scott
• “I visualise a time when we will be to robots what dogs are to humans, and I’m rooting for the machines.” — Claude Shannon
• “We have seen AI providing conversation and comfort to the lonely; we have also seen AI engaging in racial discrimination. Yet the biggest harm that AI is likely to do to individuals in the short term is job displacement, as the amount of work we can automate with AI is vastly larger than before. As leaders, it is incumbent on all of us to make sure we are building a world in which every individual has an opportunity to thrive.” — Andrew Ng
• “We must address, individually and collectively, moral and ethical issues raised by cutting-edge research in artificial intelligence and biotechnology, which will enable significant life extension, designer babies, and memory extraction.” — Klaus Schwab

The Best 5 Negative Technology Quotes

• “The upheavals of artificial intelligence can escalate quickly and become scarier and even cataclysmic. Imagine how a medical robot, originally programmed to rid cancer, could conclude that the best way to eliminate cancer is to exterminate humans who are genetically prone to the disease.” — Nick Bilton
• “AI doesn’t have to be evil to destroy humanity – if AI has a goal and humanity just happens to come in the way, it will destroy humanity as a matter of course without even thinking about it, no hard feelings.” — Elon Musk
• “The pace of progress in artificial intelligence (I’m not referring to narrow AI) is incredibly fast. Unless you have direct exposure to groups like Deepmind, you have no idea how fast—it is growing at a pace close to exponential. The risk of something seriously dangerous happening is in the five-year time frame. Ten years at most.” — Elon Musk
• “I’m more frightened than interested by artificial intelligence – in fact, perhaps fright and interest are not far away from one another. Things can become real in your mind, you can be tricked, and you believe things you wouldn’t ordinarily. A world run by automatons doesn’t seem completely unrealistic anymore. It’s a bit chilling.” — Gemma Whelan
• “I don’t want to really scare you, but it was alarming how many people I talked to who are highly placed people in AI who have retreats that are sort of ‘bug out’ houses, to which they could flee if it all hits the fan.” — James Barrat

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Frequently Asked Questions

Brand ambassadors, influencers, and affiliates are terms that may be thrown about interchangeably, but they all have different goals in the context of promotion. What ambassadors can do, affiliates and influencers can’t, and vice versa.

One of the key things that make ambassadors even more powerful is social proof. Consumers are often convinced that the content people share is more honest than ads, even if those ads are promoted like organic advice. In fact, only one in ten Britons trust social media ads, showing the importance of ambassador support.

via GIPHY

Read on to learn more about brand ambassadors and how brand ambassadorship can help generate more clients for your business.

Who Are Brand Ambassadors?

A brand ambassador is more about the “advertise the lifestyle” type of marketing. Through their words, deeds, and way of life, these people advertise and represent the corporate style of the chosen company and only then their products.

So, to become a brand ambassador, focus on companies with a similar lifestyle.

@flexjobs Ready to become a brand ambassador and embark on an exciting journey of collaboration, empowerment, and growth? Discover your passion, engage with brands, create quality content, and collaborate. It’s all about authenticity and making a meaningful impact! Was this video helpful to you? Share your thoughts below! 👇💭✨ #BrandAmbassador #Influence #Authenticity #Collaboration #Empowerment #MakeYourMark #flexjobs ♬ original sound – FlexJobs – Vetted Remote Jobs

Here are two real-world examples: 

• In addition to being the worldwide ambassador for the Ninja brand, David Beckham serves as the President of the British Fashion Council (BFC) and its ambassador. In both roles, the former football star uses his celebrity status and lifestyle.
• The athletic wear company Lululemon has thousands of smaller-scale ambassadors on social media who spread goods to people who like to work out. By using their brand ambassador platform, Lululemon aims to attract prospective bloggers who share their company values.

Source: Kinoyoga

If you want to find brand ambassadors for your company, it’s important to choose people who truly live by your company’s beliefs, radiating the same energy. And the good news is that there are a lot of bloggers who are actively looking for brand collaborations.

Here’s an example of how brands find ambassadors: 

@queenofsocials Fav brands 💓🫶🏼 go and sign up for them! &lt3 #ugcplatforms #ugcbrandsdeals #ugcproduct #ugccollaboration #ambassador #microinfluencer #microinfluencertips ♬ heart wants what it wants x starboy by altego – ALTÉGO

Brand ambassadors are particularly valuable in the realm of affiliate marketing when taking the role of bloggers and reviewers:

• Businesses that have blogs get 67% more leads than those that do not
• About 23% of the time people spend online is on social media sites and blogs

Brand ambassadors can establish trust, raise brand recognition, and cultivate emotional bonds with the brand’s audience. Eventually, their credibility allows them to generate leads.

What Do Brand Ambassadors Do in Practice?

Brand ambassadors try to motivate and involve their followers in a variety of ways, but what makes them special is the connection they forge with their brand. Unlike affiliates, ambassadors are closely tied to the brand, often being its face.

Promotion-wise, ambassadors can utilise social media, email, website, blogs, and any other sources where they have an established following and value to offer. Speaking of the value, it’s at the heart of ambassadorship: promoting unrelated products that have nothing to do with the chosen ambassador is a bad strategy that usually bears no fruit.

As for affiliates, these are the payment options across niches:

Source: Marketing Hub

In contrast, here’s how ambassadors are usually paid:

Brand Ambassador Management in a Nutshell

Combining brand ambassadorship and affiliate marketing may be a very effective tactic. But how can you be sure it will work?

Let us look at some important tips for managing brand ambassadors well:

1. First, set precise tasks and goals: Clearly define your expectations about the campaign, whether a complicated one or a few social media posts.
2. Then, invest time in thorough research: Instead of risking your reputation by selecting random people without specific knowledge or experience, dedicate a few more days to shortlisting the candidates.
3. Provide comprehensive information and resources: Make sure referral marketing ambassadors have all the resources they need: Product samples, marketing materials, and access to relevant social media accounts if needed.
4. Utilise tracking tools: Using the affiliate marketing software and the right tracking tools can help tie revenue back to specific ambassadors and identify high-performing ambassadors if you’ve partnered with several. Likewise, you’ll take the guesswork out of marketing attribution.

Typically, ambassadors use brand-related videos, rankings, reviews, or other content that includes links to the company:

Source: Naturally.nish

A study done in the UK in 2023 found that 69% of retail marketers cited that the main benefit of influencer marketing was that it raised brand recognition:

Source: Statista

Brand ambassador influence marketing is already in use by many companies.

Sephora is among the most well-known examples. Launched its brand ambassador program, they united influencers who were passionate about beauty products. Over 70,000 Instagram Stories and over 10,000 in-feed posts were created during the application process.

Social Media Brand Ambassadors vs. Influencers

Although brand ambassadors and influencers are often confused, and both terms imply bloggers promoting brands and specific products, their goals and methods are quite different.

Brand ambassadors, by definition, are driven by a genuine passion for a product or brand. In their social media posts, financial gain isn’t always the driving force.

On the other hand, influencers are usually more concerned with making money and often putting it ahead of a brand’s reputation. Besides, often, their audience is more general; accordingly, they have less targeted reach.

Social Media Ambassadors vs. Affiliates

Both brand ambassadors and affiliates post links to drive recognition and sales, but that’s all they have in common.

Genuine affection for a brand and desire to build trustful relationships with their followers is what motivates brand ambassadors. On the other hand, the possibility of financial gain is what drives affiliates the most. They could quickly flip-switch to another network if it offers larger commissions and unique offers.

Their basic motivational differences also affect other facets of their marketing approaches. Commissions for affiliates are usually tied to the quality and quantity of generated leads, sales, downloads, subscriptions, etc. Affiliates also aren’t obligated to coordinate their post with the brand management, while brand ambassadors must negotiate every detail.

Here are the main distinctions between affiliates and brand ambassadors:

How Social Media Brand Ambassadors Can Grow Your Company

Today’s savvy consumers have developed a strong immunity to conventional ads. They don’t click on banners or pay attention to promos, instantly recognising a marketing tactic that infringes on their privacy and personal space.

However, when ambassadors share their genuine experiences and opinions, the perception is markedly different. In other words, brand ambassador posts are often perceived as advice from a trusted, albeit distant, friend.

Expanding Reach

How can companies get the most out of their marketing budgets while still reaching as many people as possible? Partnering with brand ambassadors may be the answer,  an approach that often proves more cost-effective than traditional paid ads.

The secret to the success of cooperation with ambassadors is that they already have their followers, which typically include your “warm” and “hot” audience – people who are already interested in or ready to purchase. So, they may persuade their followers to utilise your product or service.

Word-Of-Mouth Marketing

As a rule, brand ambassadors provide relevant information to the audience, which makes them seem genuine and trustworthy. Generating buzz for your brand and providing memorable experiences can start a chain reaction.

Building Trust

A brand ambassador’s job is to serve as a reliable resource for information about a company’s goods and services. For this, make sure you provide them with all the information and the latest products they need so they can engage their followers in a meaningful, informative way.

How To Track the Performance of Your Ambassadors

The simplest way to track the performance of your ambassadors is to ask them to include tracking links in their posts while including the UTM parameters to identify the traffic source.

For a comprehensive picture, use a CRM platform that collects all information about your customers, including those referred by ambassadors. Well-tracked, segmented campaigns generate 760% more income, while A/B testing improves conversions by up to 49%.

How To Turn Employees into Brand Ambassadors

Getting employees excited about the brand so they work for and promote it at the same time is a brilliant idea. There may even already be some potential influencers within your staff.

Part of this strategy could be training employees to promote your brand and keep track of their progress. Free benefits like an additional week of PTO, 13th salary, etc., can be given to those who achieve the highest performance. In some cases, a company can even pay a separate brand ambassador compensation.

A more informal strategy could also be used, such as encouraging staff members to discuss the brand and share their experiences on social media. Here, it may be even simpler to monitor on-brand mentions.

However, make sure your employees are willing to participate. There’s no use searching for a brand ambassador among your team if they feel pressured to participate in this activity or while showing no affection.

Essential Brand Metrics To Track

Tracking Your Brand Ambassadors with Phonexa

Here’s a checklist to start your marketing ambassador program:

1. Establish the marketing objectives
2. Determine the target audience
3. Identify the software you will use to run your ambassador program
4. Make a detailed role description
5. Provide the chosen ambassadors with branded materials and promotion strategies
6. Monitor your results to discover the most effective practices
7. Rinse and repeat: double down on what works and eliminate what doesn’t

As a business, though, you want to know how your ambassador program goes. For this, you need to track your partners, especially if they’re using links to promote your brand.

One surefire way to keep track of your ambassador campaigns is through automated link tracking software like Phonexa’s Lynx, which can ensure accurate link attribution and uncover valuable insights into the customer journey.

Another great tool for optimising and scaling affiliate campaigns is HitMetrix, a behaviour analytics and conversion rate optimisation tool. With HitMetrix, businesses can get insights into the on-site behaviour of their users and enhance conversion rates.

And if you’re using emails as a major part of your sales funnel, then Phonexa’s E-Delivery can become a game-changer. A/B automated testing, SMTP support, and ESP integration will help optimise your email campaigns while ensuring 100% deliverability.

But that’s only a small part of the eight-in-one performance marketing suite Phonexa offers, starting at £250 a month (online price calculator):

Order your comprehensive performance marketing software suite, or book a one-on-one demo with our experts.

Frequently Asked Questions

Online shopping behaviour depends on a myriad of factors – location, interests, age, gender, etc. – but all online customers compare prices to get the best option for their budget. That’s when competitive pricing analysis platforms come into play. With them, users can get all the needed info in a few clicks without a long manual web search.

Review and comparison websites have revolutionised product search to the point where users can find the best offer within a few minutes. As a business person, you can profit from people’s natural desire to get the best in the market.

A well-thought-out product comparison website with advanced features and functionality can earn you money in many ways, from classic ads to affiliate commissions to featured listings and more.

Without any further ado, let’s dig into how to build a successful price comparison site that will stand out in the highly competitive online shopping landscape.

What Is the Purpose of Comparison Shopping?

The main aim of comparison shopping is to gather every available vendor for a chosen location. For each party involved, shopper comparison sites have different purposes:

• Сustomers can weigh the pros and cons of similar products against one another since shopping comparison sites have user-friendly interfaces.
• Retailers can get increased exposure and a credibility boost by being listed on web comparison sites.
• Owners of product comparison websites can earn money from listing fees, affiliate commissions, lead generation, and content monetisation.

Fortunately, the online shopping market is immense, with plenty of room for various online price comparison services. So, you can become the owner of a small local site or expand your business to the nationwide level. Users will appreciate such a diversity of comparison services.

The Competitive Pricing Analysis Websites To Look Up To

Before you start building your own comparison shopping engine, it’s worth examining industry leaders. As of the end of 2023, the UK’s most popular price comparison websites were Comparethemarket, GoCompare, Confused.com and MoneySuperSmart. It is safe to say that they are one of the best price comparison websites since more than 80% of UK residents use those services.

Here’s the full comparison shopping portals ranking by Statista:

Source: Statista

Luckily for you, you don’t need to compete with these giants. As we previously said, the e-commerce market is so big that you can easily find your niche and launch your own successful comparison shopping engine tool.

How To Build a Price Comparison Site: Step-by-Step Instructions

Step 1 – Identify Your Niche

To choose your niche properly, try the following practices:

• Explore the competition: Traditionally, people search for products at online marketplaces, in-store browsing, and search engines & brand websites. The easiest markets to launch a product price comparison are those with constant high demand, such as electronics, fashion, home appliances and beauty products. B2B products, healthcare, finance, and travel niches can be challenging for new price comparison site owners.
• Provide unique value proposition: Find at least one dimension where you are better than competitors and market it as a crucial feature for pricing comparison websites. Build marketing around your unique value proposition, such as price change notifications. Other features should complement it.

The best way to create a sticking value proposition is by accurately addressing customers’ needs. Speaking of which, more than 40% of digital buyers in the UK reported that their main purchase driver for online shopping is free delivery. Another typical purchase driver is the absence of hidden fees.

• Target buyer: Even though review and price comparison tools have diverse audiences, you should understand your buyers’ demographics, psychographics, location, and other details.

Choosing a niche for your price comparison site can be much easier once you choose a comprehensive shopping behaviour analysis tool like HitMetrix. By leveraging the power of web analytics and data visualisation, HitMetrix unlocks the buyer persona in real-time across all touchpoints and interactions.

Step 2 – Choose Your Revenue Model

The proper revenue model for your comparison shopping website allows you to earn as much as possible while giving freedom to partners and providing a convenient experience for users.

4 Best Price Comparison Website Monetisation Models

Step 3 – Empower Your Price Comparison Site With Advanced Features

Despite fierce competition, it is still possible to set your shopping comparison site apart from the competitors:

Idea 1 – Present Your General Idea on the Homepage

You have only around 8 seconds to catch users’ attention before they leave you for good. So, the homepage should be useful and look nice. The human brand processes images 60,000 times faster than text, so you don’t need a lot of words on shopping comparison websites.

The developer team of Confused.com was aware of the specifics of the human mind. That’s why one of the first things that users see on their homepage is a bunch of clickable pictograms that reveal the core categories of this service. Once users click on pictures, they will be taken to the specific comparison page.

Source: Compare.com

Idea 2 – Go the Extra Mile with Search Filters

While people look for something on price comparison websites, they usually want to find the cheaper analogue of their favourite product. They need to fine-tune the search to ensure that they find the perfect match. You should provide technical solutions for it, giving them as many search filters as possible without ruining the user experience.

PriceRunner product price comparison website is a great example of in-depth search filters. At first glance, they look like an Amazon-like marketplace, so their users will intuitively know where to search for their favourite product.

Source: PriceRunner

Once a user opens the needed category, they can narrow the search even more, including product height, weight, and colour.

Idea 3 – Capitalise on Social Proof

Social proof is crucial for any marketing campaign, but it especially benefits comparison pricing websites. Users are likely to choose products that other customers trust.

Here are some statistics:

• 87% of customers won’t buy from a business with a rating lower than 3 stars
• 92% of customers feel hesitant to buy from a business without customer reviews
• The average shopper expects to see 112 reviews for the researched product

When shopping online, users naturally look for a social proof of their choice. Social proof can be leveraged by integrating reviews, ratings, certifications, and real-time data like trending or popular products. For example, PriceRunner features popular products and searches to highlight the most wanted items.

Meanwhile, Which? shares the most popular expert-written articles among their users. That way, this price comparison business leverages the power of expert reviews and social proof simultaneously.

Source: Which?

Choose the social proof type that suits your niche and positioning. There is no one-size-fits-all answer when it comes to websites to compare prices.

Idea 4 – Add Expert Reviews if You Can

With only 3% of customers trusting salespeople and only 62% trusting companies in general, it’s crucial to provide an unbiased, trustworthy opinion on your products. They will make any price comparison more professional.

Here is how PriceRunner implements user and expert reviews on a product page:

Source: PriceRunner

Idea 5 – Leverage Coupons

Despite coupons known as the “American thing’, UK citizens adore this shopping practice. Over 70% of shoppers are willing to try a new product or brand with a coupon. You can use it to your advantage whether you are a seller or the owner of the product price comparison service.

Coupons can increase the traffic to your website, boost user engagement, and even improve conversion rates. However, we recommend you develop a reasonable couponing policy and collaborate only with authorised vendors. That way, your potential clients will be sure of the quality of the goods they can purchase using your price comparison search engine.

Idea 6 – Incorporate Direct Sales

Not so many competitor price comparison websites allow on-the-spot purchases. Adding this feature to your service can give you an unprecedented competitive advantage. It’s one of the rarest comparison website features, which makes it so much needed among potential customers.

Be prepared to negotiate with every merchant on your platform. If you have a small niche website for price comparison, it won’t take long. Meanwhile, if you have hundreds of merchants, the negotiation process may take weeks or months.

Idea 7 – Match Customers With Service Providers

Online shopping isn’t limited to products, and the best comparison sites already provide you the opportunity to explore various services. There are tons and tons of services you can aggregate, connecting customers with matching service providers.

A great example of a service aggregator website is MoneySuperMarket. Initially, they were the insurance comparison site. Later, they expanded to money services, business services, and utility deal comparison.

Source: MoneySuperMarket

If the user wants to compare insurance deals, they need to provide MSM contact information and specifics of their case. That way, MoneySuperMarket can gently collect insurance leads, which they can sell to local insurance providers later.

Source: MoneySuperMarket

Step 4 – Take Care of the Technical Side of Your Platform

It takes time and patience to create the best website for comparing prices. It’s important to gather as much technical data as possible to make this process more precise. Building a comparison platform may take months, as it’s better to do everything carefully without forcing events.

Ensure you can pull data from online stores and represent it on your website when comparing offers from different shops. The most popular features of price comparison software include API, scripts, data feeds, and on-demand quoting.

Third-Party Data Collection for a Price Comparison Site

Step 5 – Analyse Your Performance

Launching a website that compares prices is just the beginning – the rest is much about tracking your performance and adjusting accordingly. Now, with dozens of performance metrics, you need a robust tracking and analytics system that screens the customer journey and decodes user behaviour insights into a thriving business plan.

Phonexa does it on a very high level. Comprising eight performance and affiliate marketing solutions, Phonexa examines each aspect of the buyer journey to help you close marketing loops and draw more customers.

The unique suite of performance marketing management software includes:

Get your comprehensive software suite starting from only £250 a month, or schedule a free consultation to learn more about Phonexa.

Frequently Asked Questions

Realtors continuously generate new clients online and offline. However, the best real estate lead generation strategy isn’t limited to a single tool or channel. Today, we’ll share proven tips on how to find leads as a real estate agent.

Diversifying your lead generation strategy allows you to expand your reach and target a wider audience. You can use free and paid promos to increase ROI while successfully getting new clients. Use online and offline promo simultaneously to increase your presence in the local market, maximising your market coverage.

Today, we’ll examine the best techniques you can adopt as part of your real estate lead generation strategies. Try all of them out to find your perfect promotion plan!

How To Generate Real Estate Leads: A Brief Summary

All methods from this material have the same goal of generating real estate leads. Meanwhile, each of them aimed at a slightly different target audience.

For instance, the TikTok promo perfectly suits Zoomer and younger Millennial audiences while not acting as well as their Boomer grandparents. At the same time, traditional mailing shows good results with leads older than 40 years while showing mediocre results with younger property buyers.

So, while you choose suitable approaches for lead generation for real estate, you should conduct market research to determine your target audience and what works best for them.

To ease your choice, we’ve gathered them in this table. If you want to determine the best way to get leads in real estate for your business, keep reading the article. We examine each option in detail below.

Why Is Real Estate Lead Generation So Important?

Knowing how and where to get the best real estate leads is crucial. It will help you improve your ROI, grow your business, expand your customer list, and more.

Choosing a flat or a house is a tedious and time-consuming task. To save themself from stress, people are using realtors’ help. So, during lead generation for real estate, you should recognise clients’ pain points and properly promote how the realtor may help them.

Purchasing a property is an important decision that requires careful consideration. It often involves investments accumulated over a person’s lifetime. That’s why you may need the help of real estate lead generation companies that can collect contact information of people who are interested in your service.

As of July 2024, 53% of UK adults own their own home, compared to 50% in 2023. It shows that our economy is slowly healing despite the latest economic challenges and potential world recession. This statistic presents both challenges and opportunities for real estate businesses.

You should understand local socioeconomic specifics while collecting or buying real estate leads. 63% of citizens of Northern Ireland own their own home. South East, North East, Scotland, and East Midlands are also prosperous, with 59% real estate ownership.

Meanwhile, West Midlands and Wales citizens are also some of the least likely to own their own homes, as their 48% homeownership rates fall below the national average. Bankrupted Birmingham and Nottingham are the most infamous examples of the tricky economic situation of those regions. So, real estate lead generation in those regions would be more challenging.

Source: Avant Homes

New companies should use multiple real estate lead generation services to obtain as many potential leads as possible. Don’t be afraid to experiment, as it’s the key to success in a modern, constantly changing world.

20 Ways To Get New Real Estate Agent Leads

The real estate market is crowded, so you should use multiple promotion methods to ensure you reach your target audience. The peculiar techniques of getting real estate leads depend on your goals. You are free to combine as many of them as you want to.

Strengthen Your Virtual Presence To Get Online Real Estate Leads

People from the UK are known for their love of traditions. Using the help of the same realtor firm for decades and generations is no exception. So, if you are new in this business, getting leads in real estate may be a complex task for you. However, it is still possible.

Younger generations (Millennials and Zoomers) are more open to changes. At the same time, they are the majority of UK Internet users. One of the secrets of free real estate lead generation is to have a strong online presence by having a website, multiple socials, and constant communication with potential clients online.

Source: Statista

Remember that even when people find out about your company through other resources, they mostly search for you online. Your task is to provide them with all the essential information. Beware that if you don’t communicate with potential clients, even the best real estate lead generation system may not bring the desired results.

Utilise multiple platforms, as the website is just one part of your presence. It’s the most crucial, but it shouldn’t be the sole communication channel. Run your social media, ensure you have channels on popular messengers in the UK, such as WhatsApp and Facebook Messenger.

Source: Statista

Establish Connections With Local Flat and Home Renovation Companies To Find Real Estate Leads

Just as you are calculating how to get more real estate leads, home renovation experts are busy chasing their roofing, landscaping, remodelling, and other leads. You can collaborate to get even more potential clients for both companies.

It’s natural that people who sell their homes want to get the most out of it. The easiest way to sell a property at a higher price is to carry out minor repairs like painting walls, sand parquet, etc. Meanwhile, potential buyers want to radically change previous interiors to meet their needs.

So, real estate and home renovation businesses are related in clients’ minds. When leads think about home purchasing, they keep renovation plans in their minds. You both can benefit from it by exchanging real estate referral leads.

When the renovation team prepares the house for sale, they can recommend you as the best realtor in the area. That’s how you get verified real estate leads who are interested in selling their property. On the other hand, you can provide them with the contact info of people who recently bought the house or the apartment.

Use Google Local Services Ads To Get New Real Estate Leads

The whole real estate business is tied to the fact that the agent is an expert in the local housing market. You can get Google real estate leads by promoting your company as a regional expert via the Local Services Ads tool.

It’s a service available only for local businesses. Google doesn’t allow e-commerce or remote businesses (like online tutors who can deliver services outside the community) to promote themselves via this tool. As the name says, it’s only for local service providers like electricians, car repairs, lawyers, and real estate companies.

With Local Services Ads, your advertisements will be on the top of the page, even on top of other promotions placed via classic Google Ads. Here, you’ll also get more control over your budget, as you’ll pay only when a potential customer clicks on your contact information. It means you don’t pay for a displayed ad; you only pay for the outcomes it delivers.

Use SEO Practises As Part Of Free Real Estate Lead Generation

Search engine optimisation is a slow promotion strategy. In most cases, you won’t see significant results up to 5-6 months of this practice. However, it will benefit you in the long run since it helps you push your content organically through search engine queries. Real estate lead generation systems can partially ease this task for you.

Over 60% of UK marketers make SEO one of the most crucial parts of their online promotion strategies. While sharing helpful and engaging content throughout all channels is still important, additional optimisation can help achieve even better coverage so you can collect real estate investor leads organically.

Learn about current SEO practises to enhance the site’s rankings and make it more user-friendly with an up-to-date UX. To maximise landing page efficiency, use robust tracking and analytics tools.

Phonexa’s HitMetrix provides click tracking, heatmapping, and session recording software to help you identify the website’s friction points and optimise them to achieve maximum conversions.

It’s the ultimate behaviour analytics and conversion rate optimisation software that provides all the insights you may need to launch a successful online promotion. It leverages this data to show you how to improve your campaigns to make the most of them.

Partner With Lenders To Find Real Estate Buyer Leads

It’s common to take out a mortgage to finance the property purchase. You can collaborate with banks, mortgage brokers, and lenders to get real estate leads. Usually, people start looking for financing options before contacting the realtor to understand their potential budget for such an expensive purchase.

You can establish a mutual referral system with lenders to boost your lead generation for real estate. This collaboration gives you even more credibility since people naturally think, “If my favourite lender works with this realtor, I can also try to use their services”.

Working in tandem with financial institutions makes property purchase a more streamlined process, attracting even more leads in real estate. You’ll spend less time on a client, so you can serve more customers without increasing stuff.

Hold Open Houses To Get Leads For Real Estate

You also may hold an open house to attract more potential clients. You don’t need to sell this property, but it’s a great way to meet potential clients in your area, get to know them, and show them other houses that suit them more.

It’s safe to assume that those visitors are interested in purchasing property in the selected area, even if they are not ready to buy yet. That’s why it’s one of the non-obvious real estate lead generation sources where you don’t need to spend much money.

Collect hot and warm leads during this activity. If you take time to advise the warm client, explaining the specifics of the chosen neighbourhood, you may become the first person they think of when considering purchasing a property there. So, open house is the answer to where to get real estate leads offline and how to find leads in real estate without the Internet.

Make open houses fancy, casual, yet informative. Clean the property and prepare a light evening buffet with biscuits, tea, and sparkling water. Print business cards with QR codes that lead to your site and socials.

Become a Niche Expert To Master Lead Generation For Real Estate Agents

As we said before, it’s important to establish yourself as an expert. You can specialise in multiple adjacent niches that complement each other.

Here are some examples where you can get real estate leads:

• Luxury properties
• Eco-friendly homes
• First-time buyers
• Houses for seniors
• Condos and townhouses
• Commercial real estate
• Vacation homes
• Historic homes

We recommend creating different landing and social media pages if you work with various niches that don’t overlap. It’s hard to imagine that first-time buyers are considering buying a small flat in Manchester and then suddenly purchasing a luxury penthouse at Soho. So, keep your expectations realistic when considering getting the best real estate buyer leads.

It’s also unlikely that people looking for a vacation home will buy a flat on the high floor (7+) of a historic building with no lift. Understanding client needs is the best way to generate real estate leads. But that’s only one of the ways to ensure your campaigns are accurately targeted and meet potential customers’ needs.

Take into account that commercial real estate lead generation is a tricky process. It most likely fails if clients don’t immediately see the landing page dedicated to the commercial property. So, better play it safe and separate different niches to ensure your dedicated landing page is spot on.

Embrace Video Content To Generate Leads In Real Estate

More than 90% of marketers say video is crucial to their marketing strategy. Today, if a person wants to learn about some company briefly, they will likely look for a short video rather than do any other action.

Source: Wyzowl

44% of users say they’d prefer to watch a short video rather than read an article or have a sales call. So, you should try to use videos as one of your ways to get real estate leads.

Source: Wyzowl

It can be tutorials, explainers, presentations, webinars, or any other content relevant to your company. You can utilise user-generated videos and AI tools to speed up production. However, in the last case, you should tell your clients where and how you use AI services. It builds a trusting atmosphere between you and potential customers, which is helpful for lead generation in real estate.

You can post videos on your socials (YouTube, Instagram, TikTok) and embed them on your landing pages or website. This approach also helps to get more leads for a real estate company since it organically grows video views, making them more likely to end up in users’ recommendation feeds.

Leverage Traditional Printed Mailings To Generate Leads For Real Estate Offline

Some marketers may call this method old-fashioned, but it gives you one of the most accurate location-targeting methods. It has a higher open rate than most other marketing channels.

Beware that the chances of getting a hot client are not so high since you deal with cold leads. However, it is still one of the greatest ways to generate leads in real estate and capture residents’ attention. You can send potential clients newsletters, postcards, catalogues, brochures, and packages. Ensure you have catchy visuals, customer reviews, and content proving your authority in your chosen area.

Tap into Social Media to Get Real Estate Leads From Facebook and Instagram

Social media advertisements are another way to promote your company to the relevant customers. There are many campaign aims, from awareness to actual sales. There are countless lead generation real estate ideas that you can implement by using a social media presence. You can use Meta Ads Manager to manage Facebook and Instagram promotion campaigns in one place.

Source: Facebook

Remember that it is also crucial to establish your reputation as a reputable realtor. Otherwise, you may end up paying for leads in real estate but leaving with nothing. Show that you know the client’s pain points and you are aware of how to fix them.

Interact With The Local Community To Get Leads For Real Estate Agents

Networking is essential for every realtor. Knowing everything about the local community where you work is one of your tasks. With proper networking, you can get real estate leads with no upfront cost and establish a word-of-mouth referral system.

It’s hard to track the precise results of this promotion. However, you don’t need to take any specific, complex actions in this case. Be persistent and present at local events to get free real estate leads.

Don’t be too pushy in the community, as people often perceive realtors as intrusive. Bust this myth and attend various events in your area (even not related to real estate) to network, learn about local business players, and establish your professional expertise. It’s the best way to get real estate leads without additional actions.

Track Down Expired Links To Find Real Estate Listing Leads

Zoopla experts share that rents have started falling in major UK cities, meaning many people can expect a similar price fall in property sales. That’s why keeping track of current trends is crucial to evaluating property reasonably.

Since people expect a price fall, they may ignore real estate adverts even with an average reasonable price. It led to an increasing number of expired listing leads, which brings you unique real estate lead generation ideas like this.

Look for properties that had failed to sell under the starter agreement with the original realtor. After those failures, house owners often feel motivated to change their agents. And here is your time to shine and get real estate leads online without paying a penny.

Once you find expired links, contact sellers immediately. Talk to them and persuade them to switch to your company. You can find expired links on sites like Zoopla, Savills, OnTheMarket, and local Facebook or WhatsApp groups.

Explore For Sale By Owner (FSBO) Leads

Some of the greatest real estate seller leads can originate from sellers who originally wanted to sell property independently without realtors’ help. Average homeowners have modest skills in negotiating prices, targeting buyers, and presenting house and location advantages.

So, owners often end up posting the same advertisement for months without results. Here is the best time to contact the real estate listing leads and offer your services to them. Don’t be too pushy, but delicately ask a potential client about their experience selling property and pin down their friction points. Show them that you are on the same page and persuade them that you can sell their property.

Find Free Real Estate Buyer Leads On LinkedIn

While thinking about social media, many marketers overlook LinkedIn. Meanwhile, it’s an excellent platform for business networking where you can research local and nationwide real estate markets to keep up with trends. It’s not the most straightforward way to get real estate leads online, but it is still worth it.

LinkedIn users are experts in their niche, so you can play in the long run by heating the cold leads. Once you establish yourself as a reputable business and realtor on this platform, people will naturally follow your page to get the latest insights.

When they decide to purchase a property, your name will be one of the first that comes to mind. It may act as a way to find real estate leads without actually seeking them.

If you want to turn LinkedIn into an additional source of real estate leads, learn about LinkedIn networking algorithms. Unlike Facebook, Instagram, or TikTok, which emphasise viral content, LinkedIn focuses on expertise and directs interactions with industry experts.

Look out for Engagement, Marriage, and Divorce Announcements To Get Real Estate Leads For Realtors

Freshly married couples prefer to establish their “family nest” apart from their parents. Thus, you should look for people who will create new families, as they are your potential leads.

There are many ways to find these couples: you can use networking and track Instagram and TikTok hashtags associated with engagement and marriage. You can even create targeted ads that promote user interest. It helps you catch even more buyer leads for real estate agents.

The irony of fate is that split-ups may also benefit you as a real estate expert. Divorce real estate leads are common since at least one person from an ex-marriage will look for a new house. While parting, people often want to change their lives drastically, so it’s not a rarity when both spouses look for new places.

Real estate divorce leads may ask you to get them different property types. Some want to change a new life in a location hundreds of kilometres from their current one. Others may ask you to find a place to stay in the same area so their kids won’t change schools. In any case, divorce leads in real estate are great potential clients for you.

Make the Most of Reviews for Free Lead Generation In Real Estate

Imagine you’re a first-time buyer looking for a realtor who will treat you fairly. So, you look through the reviews to find the best option.

Now, let’s go back to the business. Whether you already have a list of agents you want to hire, examine the client’s feedback. Agent videos are essential, as they show how experts present themselves. Meanwhile, client reviews are even more important, as they show how your potential leads view your employees.

Before hiring a new agent, read reviews about them. It’s also recommended to list your real estate business on review sites like Trustpilot, Homereviews, Checktrade, and Google Reviews. You’ll gather actual feedback about your company, unlocking new areas to grow as a responsible business.

In reviews, people share highlights of their experiences, including positive and negative aspects. It may include the realtor’s personality traits, pace of work, and whether they help with paperwork and provide additional attention.

Those platforms can even become additional promotional methods. You can ask your current clients to share their experience and get a discount. They will gladly do this, increasing your rankings on such platforms. It’s one of the reasons why top real estate lead generation companies always explore review sites.

So, study verified real estate leads reviews to determine clients’ needs. Explore your testimonials and examine competitors and the market in general. The more info you have, the better. The best ways to get leads in real estate are always non-obvious ones. Always encourage your clients to leave reviews on your platforms. You can even propose additional bonuses to those who will provide detailed reviews.

Leverage TikTok To Get More Online Real Estate Leads

In 2024, more than 75% of UK users aged 15 to 24 and more than 60% of 25-34 y.o users engaged with TikTok regularly. Furthermore, more than half of people aged 35-44 use TikTok. If you want to get real estate buyer leads for free, launch your page there and create engaging viral content.

Collaborate with bloggers to increase your audience. Ask them to put affiliate links into their LinkTree, give some promo codes for a detailed consultation, or provide some discount to clients who came from blogger videos.

Source: Statista

TikTok focuses on short videos, so people watch it even during short work breaks. If you are interested in how to get more leads in real estate on TikTok, make your videos funny and viral. British humour is known for its sharpness and ability to laugh at oneself. So, you are safe to use edgy jokes on this social network. It’s the best place to buy real estate leads if you aim at Zoomers and Millenials.

Use Traditional Advertising To Get Paid Real Estate Leads

Sometimes, time-proven methods are the best, even though some may call them outdated. It especially relates to the real estate leads generation, where people still look for their homes in printed magazines and newspapers.

We’ve already discussed direct mailers, but let’s be mindful of other classic options from the pre-digital era, such as newspapers, magazines, radio, and television. Traditional advertising channels are still credible, with 82% trusting print advertising, 80% – TV, 76% – direct mail, and 71% – radio to make buying decisions.

You don’t need to pay for real estate leads every time someone sees your ad or contact, as you pay a pre-determined fee. Traditional advertising provides equal visibility for new realtors and established firms, making it a worthwhile investment in brand awareness.

Host Events To Get Leads In Real Estate For Free

Hosting public offline events is one of the best ways to meet potential clients and enhance your company’s reputation. Here, you’ll see real estate motivated seller leads in real life, chat with buyers, and network with other professionals like lawyers, constructors, or mortgage brokers.

Ensure that your event topics are more than just “Teaching you to sell a property”. Your lectures should be relatable not only to the real estate professionals but also to the general audience. That way, you can host regular events and expand your real estate leads list. Here are a few ideas for you:

• Green living events: sustainable living, green construction, and energy-efficient properties.
• First-time homebuyer classes: home buying process, securing a mortgage, and understanding home inspections
• Real estate investment seminars: market analysis, financing options, and property management
• Historical tours and talks: history of a neighbourhood.

While you may not see the immediate rise in real estate leads, those events are vital for your branding and future networking. Use sign-up lists to capture contacts and incorporate them into your marketing strategies.

Host Webinars To Get Leads for Real Estate Agents

It’s one of the easiest lead generation ideas for real estate, as you can collaborate with other experts, and promote those events on your socials or by using targeted ads. During the last four years, people have gotten used to web events since it allows them to attend something interesting without leaving the house.

Properly hosted webinars act like a real estate leads generator, where after a free web event, you’ll receive dozens of new clients. It takes time to find an expert and prepare a webinar, but it will also improve your networking reputation and bring new clients.

Additionally, during online events, you can collect even more data from participants. You can track what topics are the most engaging, where people tend to leave, what are popular questions among all events, etc. Here, you can use the help of the best real estate CRM for lead generation and implement its insights into other aspects of your work.

Beware that you need a large contact list to host online events. Unfortunately, the real estate industry has one of the lowest attendee percentages, so you’ll need to promote those events to your warm leads who are already interested in related services.

How To Buy Leads For Real Estate

Many lead generation companies for real estate can help you find potential clients. They use different online and offline marketing techniques to motivate and capture leads. Once they establish the initial contact, they use lead generation software for real estate to match realtors with potential customers.

The actual leads vary depending on your needs. You may ask lead generation real estate companies to find individuals or commercial customers. Later, they will define a promotional strategy to collect those leads and provide their contact information to you.

How Much Do Real Estate Leads Cost?

The final price depends on multiple factors, including lead source, marketing plan, and lead quality. Beware that even the best real estate lead generation companies often give you just estimates of potential price per contact. The final price may vary due to external factors like cost per click in online advertisements or unforeseen expenses during offline events.

Currently, the price per qualified lead varies from £100 to £200. Some real estate forums state that the cost per potential client may start from £50 and end up as high as £500. That’s why you should collaborate with the best lead generation companies for real estate since they can provide you with estimates that will be close to the actual result.

Many companies like this provide flexible pricing policies. You can choose whether you want to pay for individual leads, buy high-quality, expensive real estate leads, or opt for cheap real estate leads for sale.

Disclaimer: Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.

Top Real Estate Lead Generation Companies

GetAgent

GetAgent is an online platform promoting itself as a real estate agent comparison site. Users provide their postcode, rogue property price estimation, and a desired appointment date during registration.

This real estate lead generation website collects contact data of people interested in selling their property to the point that they are looking for the nearest realtor.

Once you join the service as an agent, you can see the contact data of people who want to sell property in your area. As one of the most popular lead-generation real estate websites, GetAgent attracts a steady stream of users, providing you with a consistent flow of potential clients.

GetAgent key features:

• Property Valuation tool where potential sellers share info about their property
• Listing monitor where users and agents can see the advertisement performance
• Side-by-side comparison of local real estate agents
• EPC checker

Brief Your Market

BriefYourMarket is a powerful multi-channel SaaS marketing platform. It provides data-driven lead-generation services for real estate, leveraging extensive automation.

The platform has a semi-automated survey builder, allowing you to gather and analyse user insights. Later, you can use this info to tailor marketing materials to increase conversion within real estate sales leads.

BriefYourMarket key features:

• Integrated marketing tools that allow you to combine multiple channels in one promo campaign
• Marketing automation tools that save hours of your working time
• Lead generation tools include lead capture forms, lead scoring, and CRM integration

Lead Forensics

Lead Forensics is a popular real estate website for lead generation. It’s a B2B platform that helps businesses identify and track website visitors, converting anonymous website traffic into qualified leads.

It is known as one of the top lead generation companies for real estate since its tools allow you to collect the user’s portraits even if they haven’t filled out a form. In the long run, it provides enough insights for marketers to modify promotion strategies to ensure more productive lead nurturing and increase ROI.

Lead Forensics key features:

• Website visitor identification
• Lead intelligence tools
• Integration with CRM systems
• Lead nurturing tool bundle
• Real-time alerts
• B2B customer account management

TwentyEA

TwentyEA is a CRM (Customer Relationship Management) platform for real estate agents. It is known as one of the best real estate lead generation websites since it offers many features to help agents manage their leads, track deals, and improve their overall business efficiency.

TwentyEA key features

• Marketing automation services with AI-based prediction tools
• Advanced reporting with insights into the competition landscape, market share, agent performance, etc.
• Refined email marketing tools, including custom email templates and drip campaigns
• Lettings toolkit for realtors focused on rent

The ValPal Network

The ValPal Network is a platform that provides a variety of resources both for estate and letting agents. Many marketers call it one of the best sources for real estate leads, as it offers countless services, including social media management, lead generation, marketing automation, retargeting tools, and more.

Combined, they ensure that you can create your own successful sales funnel. If you are looking for a service that can help you get motivated sellers, real estate leads, and even letting leads, you should explore the ValPal Network.

The ValPal Network key features:

• Instant property valuation tool
• Marketing design suite with various templates for online and offline promo
• Automated lead nurturing tool
• Vendor and landlord chatbot ChatPal
• Lead qualifier service and value manager

Art Division

Art Division is a digital marketing and web design agency that works only with housing businesses. They collaborate with independent real estate, letting agencies and established companies in the property sector. They will show your company how to buy real estate leads and guide them through the sales funnel most efficiently.

Art Division’s key services:

• Assistance in finding the perfect lead portrait
• Modifying the selling process to ensure that you convert as much as possible leads into the clients
• SEO and content optimisation practises
• PPC, email, content, and Google Display marketing

Improve Your lead generation for real estate With Phonexa

You should run a robust lead management system to get motivated seller leads for a real estate company. Look for a service that can optimise different parts of this process. It’s how you ensure the maximum efficiency of your real estate business and prevent potential data loss.

Phonexa’s LMS Sync helps real estate companies and agents access lead details, build custom-set configurations, and acquire the attribution they need to separate their business from the pack. With this solution, you can share or sell leads to other market players, simplifying the establishment of your professional referral network.

The Phonexa suite enhances your digital marketing strategy, including automated email and messaging campaigns, call tracking and analysis, and tracking the user journey through click history, among others.

Learn how Phonexa can take your real estate lead generation to the next level by building your subscription plan or booking a demo to see the platform in more depth.

Frequently Asked Questions

To find the best deal, 89% of buyers look for comparative prices before making a purchase. This implies that putting your goods on the right comparison shopping sites and engines can help you get more customers.

The last four years have seen incredible development in e-commerce in the UK. According to ONS data, online sales increased significantly from pre-pandemic levels, rising from 19.7% in February 2020 to 26.5% in December 2023.

With this kind of growth, direct-to-consumer (D2C) companies need to focus on getting the most out of every interaction with a customer.

Price comparison websites, also known as “comparison shopping engines,” are a great way for direct-to-consumer businesses to take advantage of the growing success of direct sales. Customers prefer these sites because they want to find out about impartial, competitive pricing before they buy something.

However, there are a few important issues that must be answered before moving forward:

• Which sites for comparing prices should be given the most attention?
• Which is preferable, listing on many comparison sites or concentrating on a small number of market leaders?
• Listing fees: should you pay them?

Before presenting our ranking of comparison shopping engines, let’s go over the basics of comparison shopping.

Want to know how to quickly become an expert user of the top price comparison websites? Watch the webinar where Talar Malakian and Michael Pannone discuss how to make the most of review and comparison websites and boost your profits:

The Purpose of Price Comparison: A Modern Shopper’s Best Friend

Shoppers who want to pinpoint the best deals use price comparison websites, shopping engines, and tools like price calculators. Why? The reason is simple: to find the best deals in the shortest time possible.

So, what does “comparison shopping” really mean?

Comparison shopping is when buyers compare several products and evaluate important details like price, features, ratings, shipping, and availability. Making smart, well-informed purchases is what it’s all about.

Who wants to spend time browsing hundreds of websites in search of a good deal? Savvy consumers expect all options to be presented in an easy-to-understand fashion, with the greatest deals placed side by side on a silver platter.

That’s exactly why websites that let you compare products are so useful for advertisers. These comparing sites can do the following if you pick the right platform:

• Boost your visibility
• Drive more sales
• Help establish your brand as a market leader

It is important to know which websites to concentrate on. And that’s exactly what we want to help you determine.

Comparison Websites vs. Comparison Shopping Engines: What’s the Difference?

Let’s clear up a common misunderstanding before we get into our carefully selected list of the best websites for comparing services and finances. Are comparison shopping engines and pricing comparison websites really the same thing?

Most of the time, these terms are used to mean the same thing. Both are tools that assist internet buyers in locating the greatest bargain or the most appropriate item by comparing prices and comparable items.

But there is a nuanced distinction if we’re going to pick apart the details (and sometimes we have to in this business):

• Websites for comparison: These provide more extensive resources. They give you more information than just the price. We’re talking product features, customer ratings, shipping details, and more.
• Comparison shopping engines: These are more price-centric. They’ll show you prices from several vendors and offer you links to their websites so you can compare prices. It’s super easy, quick, and all about the numbers.

So, both comparison websites and comparison shopping engines can help you make smart choices, but comparison websites give you a more complete picture, while comparison shopping engines are best for just comparing prices.

Top 15 E-Commerce Comparison Websites for Advertisers

Not only do clients looking for favourable offers use these sites, but marketers want to get their products in front of interested consumers. Pay attention— since this list may be the secret to your next massive sales boost—each of these sites has its own special set of abilities. Being on these platforms is important, but knowing how to use them well is even more important.

Google Shopping — Product Listings With Targeted Reach

With its tight integration with Google’s search system, Google Shopping is a versatile platform for comparing prices. It allows direct-to-consumer advertisers to show their products to specific groups of people based on things including location, product details, and availability. The platform’s main selling point is that it can show product listings in Google Search results and the Google Shopping tab, maximising visibility for advertisers.

Google Shopping gives businesses that want to expand their online presence with accessibility and detailed performance analytics. Because of its interaction with Google Ads and Merchant Center, it is possible to create campaigns and manage products more efficiently.

PriceRunner — Comprehensive UK Price Comparison With Expert Insights

For consumers, PriceRunner provides a platform for comparing prices from major retailers like Amazon, ASOS, and House of Fraser. In addition to comparing prices, this site gives in-depth product information, including user reviews, expert tests, and statistical data. So, shoppers in the UK have access to a plethora of data that may help them choose the best products from a variety of well-known top UK brands.

Additionally, the “Expert Reviews” category also gives sellers of high-quality goods a chance to be seen.

Kelkoo — A Comprehensive Comparison Shopping Service for Online Retailers

Kelkoo is a comparison shopping service (CSS) that provides its services in the UK, mainland Europe, and Latin America. Kelkoo gives users the ability to compare prices and options across a wide variety of categories, with a vast database featuring products from 25,000 manufacturers. The platform has everything from baby safety gear and fun for the car to computers, fashion items, and even new and used cars.

Confused — Multi-Channel Financial Services Price Comparison Platform

Confused is a financial services comparison platform. The website specialises in comparing a lot of different types of insurance, such as car, home, van, and life insurance, as well as energy services. Confused uses voice activation, social media integration, and mobile app technology to make it easier to get insurance quotes from many sources and compare them.

By generating over a million quotations monthly and offering quick, multi-channel access to comparisons, the platform allows clear navigation to solve insurance and financial needs.

PriceSpy — Unlocking the Best Deals Across Thousands of Shops

PriceSpy is a price comparison platform. The website brings together deals from 6,100 stores and looks at a lot of different types of market goods, from fashion and beauty to exercise, sports, video games, and health and wellness. The website’s intuitive design lets you easily narrow their product searches by different criteria. This will help you quickly find the best deals on the products you need.

Moneysupermarket — Financial Decisions Through Smart Comparisons

Moneysupermarket is a comprehensive financial comparison platform. Loans, mortgages, credit cards, and insurance are just some of the financial products that you may compare on Moneysupermarket. The website collects deals from more than 900 providers, and with the platform’s free online tools, such as a filtering option, personalised quote comparisons, and an innovative Eligibility Checker, you can find the best financial products.

Idealo — Simplifying Online Shopping With Smart Price Comparisons

Idealo is a comprehensive price comparison website that brings together product listings from Amazon and eBay. On the website, it is easy to determine the final price of the product offered since the cost of delivery is included in the price. Thanks to the convenient design of the website, it is easy to navigate when searching for products.

Information about product descriptions, multiple offers, customer reviews, and even international pricing is available when choosing products on the platform.

GoCompare — Unbiased Financial Product Comparison for UK Consumers

GoCompare is a comparison platform in the UK for financial products and services. Price comparison tools on GoCompare gather information from trusted sources like Energylinx and Experian about everything from travel insurance and energy providers to mortgages and credit cards.

You can be sure of the impartiality of the website GoCompare comparisons. Notably, GoCompare distinguishes itself by adhering to eschewing advertising or sponsored listings in favour of objective, unbiased comparisons. Also, GoCompare was invited to join the British Insurance Brokers’ Association (BIBA) and received authorisation and regulation from the Financial Conduct Authority (FCA).

Compare the Market: Your One-Stop Comparison Destination

Compare the Market is a comprehensive comparison platform. The website compares everything, from insurance like van, bike, travel, pet, and life to utilities like energy tariffs, broadband, and mobile phone packages, as well as financial offerings such as mortgages, credit cards, loans, savings, and current accounts.

The platform is easy to use, and you can quickly find what you’re looking for. You can also use the well-designed mobile app that lets you access all of the price comparison tools and features.

Uswitch — Comprehensive Comparison Across Essential Services

Uswitch is an online platform where you can quickly review and switch companies for many important services, like energy, broadband, and mobile plans. By using this website, you make decisions based on data about prices and features collected in real-time.

Thanks to intuitive comparison tools, this review and price comparison website allows you to find a more reliable broadband connection or upgrade your mobile plan. Because of the website’s commission-based model, you have access to these features for free.

Camelcamelcamel — Price Tracking for Savvy Amazon Shoppers

Camelcamelcamel is a unique price comparison platform. This website concentrates only on monitoring the price history of goods sold on Amazon. By keeping an eye on how prices change over time, you can take advantage of the best time to buy.

Camelcamelcamel does not allow direct listings or advertising for businesses, unlike conventional comparison websites. This platform is useful for both buyers and sellers on Amazon by letting buyers set price alerts and plan smart purchases and by giving sellers information about how their products’ prices change over time.

Shopzilla — Price Comparison With Enhanced Product Insights

Shopzilla is a price comparison platform that lets you make informed purchasing decisions without having to go to seller websites right away, as the website collects all the pricing and shipping information from a vast network of online retailers.

You can carefully consider all of their options before making a purchase thanks to the site’s unique approach, which offers extended offer descriptions and detailed product segmentation. Additionally, Shopzilla gives merchants useful performance data that helps them improve their ads and learn more about how customers behave.

Skinflint — Optimising Prices for UK-Based Dropshippers

Skinflint is a niche price comparison tool made for dropshippers, especially those who are focusing on the UK market. The website collects price data from several online retailers, which makes it easier to compare the prices of various products such as hardware, electronics, home goods, and more.

The simple search functionality lets dropshippers quickly enter their best-selling items and see right away which shops are offering the best deals. Users can use this useful information to make choices about where to buy products, which lets them set prices that are good for customers and make money for their business.

Yahoo Shopping — A Trusted Name in Comprehensive Price Comparison

As a price comparison website, Yahoo Shopping distinguishes itself by capitalising on the well-known and trusted brand of the namesake search engine. Yahoo Shopping allows one to quickly compare similar products and find the best deals in different categories by collecting product listings and pricing data from a vast network of online retailers.

The main benefit of the platform is its compatibility with other parts of Yahoo’s digital advertising ecosystem, such as Yahoo Finance, Yahoo Gemini, and Yahoo Mail Ads. This synergy helps advertisers create unified and effective marketing campaigns that reach consumers across many channels.

Which? — Trusted Product Reviews and Comparison for Savvy UK Consumers

The Which? is a comparison platform that compiles the most up-to-date product reviews, pricing information, and sustainability insights all in one place. In addition to researching and comparing products, the platform also provides UK customers with access to legal help and a utility switching service. The website is distinguished by detailed information and support in key areas like food, health, and personal finance.

Exploring Top Platforms for Service & Financial Comparisons

Comparison websites that provide reviews and comparison shopping for financial services and products give customers the information they need to make the right decisions about significant purchases and services.

When you’re about to spend a significant amount of money, you want to be sure that you are picking the best option. This is the reason platforms like NerdWallet have become so popular. These websites differ from typical online shopping sites because they focus on giving you expert reviews and detailed comparisons.

These platforms use what’s called a community-led Go-to-Market (GTM) strategy. They’re making communities around brands and products because, let’s face it, we tend to trust other people’s opinions more than flashy ads.

So, what exactly do these comparison websites do?

• They help you compare different services like financial planning or accounting.
• These sites also cover such offerings as insurance policies, real estate investments, and loans.
• They give you personalised reviews, recommendations, and comprehensive comparisons.
• Assisting advertisers in refining the targeting of their ads by letting customers navigate the advice of trustees, whether they’re affiliates, customers, or community influencers.

These websites have effectively opened up a new market where buyers can get all the information they need for informed decisions, and sellers can connect with their customers. There is an abundance of financial and service comparison websites, but let’s look at the most important ones.

The Top 12 Financial & Service Comparison Websites

NerdWallet — Your Go-To Guide for Financial Decisions

You may have heard of NerdWallet. This is a famous website, and thanks to its easy-to-use interface and reputation for providing unbiased information, it has likely gained in popularity. On the site, you will get access to the information collected by experts in the financial sector in the form of articles, reviews, and comparison tools. The compare tools they offer you can use for:

• Credit cards
• Insurance policies
• Bank accounts
• Personal loans

By giving users personalised recommendations and expert advice, NerdWallet tries to match them with financial products and services that are precisely for their goals.

SmartAsset — Your Digital Financial Advisor

SmartAsset is an online platform that aims to ease complicated financial choices with personalised, data-driven help. There are detailed comparisons on the site to help you figure out how to calculate various financial metrics:

• Mortgages – Compare rates and read lender feedback
• Tax planning – Explore income, property, payroll, and retirement tax tools
• Bank accounts – Analyze CD rates, checking, and savings options
• Investment tools – Calculate capital gains tax, optimise asset allocation, and assess inflation impacts
• Additional services – Evaluate life insurance, credit cards, and various loan types

You can estimate costs and project savings and analyse potential returns because of its intuitive design, which makes difficult financial concepts approachable.

ValuePenguin — Your Guide to Financial Products and Insurance

ValuePenguin is a comprehensive online resource for customers who want detailed information on different kinds of insurance and financial products. Beyond comparing prices, this website provides in-detailed analyses of auto, home, health, and renters insurance, in addition to a comprehensive range of financial services with in-depth reviews. Also, on the website, you can access a list of articles that cover important topics, such as:

• Banking
• Personal loans
• Insurance
• Credit cards

The calculators, comparative tools, and interactive widgets are special tools on the website that will help you better understand more about complicated financial products, figure out how much they cost, compare interest rates, and look at ways they might be able to save money.

Bankrate — Your Trusted Financial Referee for Expert Insights and Personalised Comparisons

Bankrate is a comparison website specialising in financial advising. It offers consumers expert reviews, detailed comparisons, and personalised financial insights. The platform provides access to the most current financial information and unique features, including:

• Financial calculators: With their help, you find out what rates you may expect on mortgages and credit cards.
• Personalised information on interest rates: Get your hands on details about rates and terms for loans, insurance policies, investment options, savings accounts, and various financial products.
• Expert solutions base: Articles, guidelines, and practical advice for efficient money management.

This comparison website has an easy-to-use interface that enables you to navigate the complicated world of personal finance with clarity and confidence.

EverQuote — Your One-Stop Insurance Comparison Marketplace for Tailored Coverage and Affordable Plans

Depending on your personal insurance requirements, EverQuote may assist you in selecting the most suitable insurance plans. You can find and compare the prices of home, life, and car insurance from a lot of top insurance companies on the site.

EverQuote, an insurance policies comparison website, allows you to purchase insurance coverage that fits your budget. You may also easily compare coverage options and premium rates.

CreditKarma — Your Credit Companion and Financial Guide

If you want a free and honest financial advisor about loans, CreditKarma is one of your best choices. This website for comparison offers the following:

• Credit comparison and monitoring
• Credit reports
• Credit evaluations

The website also offers tools and resources that can help you understand how your financial choices might affect your credit score and receive tailored suggestions for loans, credit cards and insurance.

This is a website where you can compare online loan rates and get suggestions on financial products based on your credit profile. CreditKarma will also send you credit monitoring notifications.

Thumbtack — Your Local Service Marketplace

Thumbtack is a website that connects people in need of certain services with local service providers. Thumbtack offers a diverse array of services, from home improvement, event organising, and tuition to personal training. Professionals’ prices, ratings, and work histories may be readily compared on the platform to pick the best match.

Thumbtack is a platform where service providers may advertise their services, interact with clients, and grow their businesses. The website simplifies the process for anyone seeking or providing local services.

HomeAdvisor — Your Go-To Platform for Home Improvement Professionals

HomeAdvisor is an online resource that connects homeowners with over 100,000 verified specialists available across 500 different home improvement categories. Users may quickly locate nearby contractors by typing in the kind of work they need to be done and the location, all thanks to the platform’s convenient search engine.

The True Cost Guide and the collection of Homeowner Reviews are what really set HomeAdvisor apart. The former helps customers set reasonable budgets for their projects, while the latter allows them to learn from the mistakes and successes of others.

HomeAdvisor’s large database and user-friendly features make it an important resource for homeowners looking for the right service provider at the best price.

Angi — Your All-in-One Home Service Solution

Angi is a feature-rich platform that makes it easier to choose reliable home service professionals. Users can find qualified professionals, read verified customer reviews, find the best deals on different websites, and book appointments directly through the platform.

Angi also provides a safe and reliable payment mechanism, an application for job management, and comprehensive cost guides to assist customers in precisely planning and budgeting their projects. Via the Angi Key membership program, you can get extra benefits like discounted services, extended warranties, and emergency support.

Houzz — Your One-Stop Platform for Home Design and Renovation

Houzz is a comprehensive online platform that can help you with all aspects of designing and remodelling your home. The platform provides homeowners with a rich visual experience, combining a large database of home professionals with a vast collection of photos.

On the website, there is an opportunity to communicate with the architects and contractors, take part in advice groups, and get advice from experts. Users may also shop for home furnishings and decor and compare costs for individual services on the platform’s online marketplace. Customers can see things in a room using Houzz’s 3D tool before making a purchase.

TaskRabbit — Your On-Demand Solution for Household Chores and Errands

TaskRabbit connects you with skilled independent contractors who can do a lot of different home services, from cleaning and handyman work to moving assistance and furniture assembly. You may quickly describe your task, search for qualified “Taskers” based on their skills and reviews, and plan appointments that work with your schedule.

With workers whose backgrounds have been checked and a wide range of services, TaskRabbit is a safe and reliable way to get things done.

LawnStarter — Your All-in-One Digital Platform for Professional Lawn Care

LawnStarter offers a complete online market for outdoor services. Commercial customers and homeowners alike may make use of the platform’s extensive range of services, from standard lawn mowing to more complex landscaping and pest treatment.

Additionally, customers can easily compare pricing, book services, and take care of all their outdoor requirements. There is also a lot of useful information on the website, such as articles, tips, and advice about yard care and gardening that can help with common questions and issues.

Learn More About Comparison Shopping with Phonexa’s Webinar

Buyer behavior shifts are simply too important to ignore. Companies can’t afford to disregard the fact that 77% of British customers now look at costs on several websites before buying anything. Phonexa’s webinar can help you uncover insight on how to make the most of comparison shopping.

Watch one of the latest webinars where Phonexa’s Talar Malakian and Michael Pannone from G2 unpack:

• Monetisation of reviews and comparison websites
• Buyer behaviour shifts
• Identifying the buyer intent behind search queries

Book a demo to boost your marketing efforts, or take a product tour to see how Phonexa can help you scale with confidence and yield higher revenue streams.

Frequently Asked Questions

How shopping comparison makes you a smarter consumer?

The sheer amount of data in today’s digital market can confuse even the most careful buyer. It’s just not possible to look into every choice by hand. On the other hand, comparison websites can let you know when a new item comes out or a price drops, so you always know about the best deals.

Ultimately, comparison shopping sites do double duty:

• They help you identify products that are of good quality.
• They help you find these products at the lowest possible rates.

What factors should you consider besides price when shopping for comparison?

When comparison shopping, finding the cheapest price is often the main objective; however, focusing solely on cost can often lead you to poor purchasing decisions. So, a number of other factors should also be carefully thought through:

• Quality: The durability and performance of the product
• Features: Specific capabilities that align with your needs
• Warranty: Terms and duration of manufacturer support
• Total ownership cost: Long-term expenses beyond the initial purchase
• Safety: Adherence to relevant standards and regulations

There are advanced search filters on most comparison websites that can help you refine options. Use these tools to find products that provide the greatest value overall.

How do businesses increase the likelihood of conversions? One of the surefire ways is to follow up with leads within 5 minutes. It helps to increase the chance of conversion up to 9 times, especially if companies implement lead distribution software while doing so. 

Every sales and marketing department relies on an efficient lead distribution process.

If a company struggles to define how inbound leads are assigned to its sales reps, it can cause numerous issues and disrupt the process. 

Naturally, utilizing lead distribution solutions is an excellent choice for every company. But how do you deal with declined leads and wield substantial control over your revenue? Ensuring a simple and transparent lead distribution process can be challenging with many lead assignment rules and routing options.

Let’s examine in more detail the lead management process and the role of lead distribution in driving business growth.

The Value of Lead Management

What does the lead management process entail? It’s all about identifying, managing, and converting prospective customers into returning and paying ones. In other words, utilizing lead management solutions allows businesses to bring in new high-quality leads,  manage them efficiently, and then generate income by converting them into loyal customers.

5 Essential Stages of Lead Management

It is traditionally divided into five stages. Here’s a short description of each step to help you understand the process better.

Stage 1: Lead Capture

Lead capture is when leads enter the company database for the first time. With the significant expansion of lead sources, including social media, websites, offline events, email campaigns, and PPC efforts, businesses often generate inbound leads in substantial numbers.

Here is a list of mediums marketers typically use to capture leads successfully.

Source: Formstack

The increasing number of lead sources is one of the reasons for brands to automate their lead capture process rather than keep and manage inbound leads in an Excel spreadsheet.

With marketing automation tools, businesses can leverage built-in lead capture features. Such features allow for capturing leads from every source and passing them on to the appropriate sales professionals for follow-up. On top of that, they help the sales reps be more efficient and lose no prospects in the process.

Stage 2: Lead Tracking

This stage entails determining the lead sources and the type of leads, i.e., inbound or outbound. Businesses can use this lead data to plan and enhance their future steps in the conversion process.

Stage 3: Lead Distribution

Most commonly, a lead management and distribution system tracks a lead’s behavior and website engagements after they are captured. Then, it passes (or distributes) the leads to the company’s sales professionals with the most relevant experience.

Source: PerformanceIN

 Strategic lead distribution can improve conversion rates and sales. For instance, businesses can distribute leads based on their geographic location, interest in a specific product, or account size. In some cases, sales reps can be assigned to the same area. That implies using a particular rotation method and lead assignment rules to ensure a fair lead distribution.

Stage 4: Qualification Process

In this stage, sales professionals communicate with the inbound leads assigned to them. The communication process entails getting a good sense of whether the leads are worth following up with during the initial call. When qualifying a lead as a sales opportunity, sales reps typically use a list of features provided by their managers to eliminate the guesswork.

Source: Deskera

This process is called lead scoring. It implies that inbound leads get specific scores on a scale from one to ten based on numerous criteria, including demographics, engagement, buying history, behavior patterns, interest, etc. Qualified leads with high scores are considered sales-ready and typically have the highest priority.

Stage 5. Lead Nurturing

Even the most sophisticated lead generation process doesn’t always result in an abundance of high-quality leads.

In other words, most inbound leads will not score well or make a purchase immediately. Although leads might lose interest in your offerings, you should consider them as prospective buyers.

Source: HubSpot

Developing and implementing lead nurturing strategies can help businesses keep leads in the pipeline, keep them interested, update them on current offerings, and engage with them until they finally convert.

How To Distinguish Lead Distribution From Lead Management

Lead management is the process of capturing lead data from multiple sources and using it to guide communications between sales reps and prospective customers. It entails capturing, tracking, validating, nurturing, and forwarding leads to sales professionals.

Lead distribution is inextricably linked to lead management. It allows for capturing leads and directing them to specific destinations or lead buyers.

On top of that, it enables lead sellers to monetize declined leads and get connected to more interested parties.

What Is Lead Distribution, and How Does It Work?

Businesses use lead distribution systems to connect consumers with the brands and products they are looking for. The process generally starts with a company using particular marketing channels and ads to direct consumers to specific offers. These prospective consumers, also known as leads, are then assigned to sales reps who can best assist them. 

It’s not uncommon for lead generation companies to use distribution and lead routing software to connect prospects to optimal buyers successfully. Businesses equipped with automatic lead distribution leverage sophisticated algorithms that match reps, buyers, sellers, and leads by using the information captured during the lead and call tracking processes.

For instance, Phonexa’s LMS Sync – lead management and distribution solution – offers a unique filtering feature that enables buyers to receive the most relevant leads while reducing lead response time. Besides, it allows lead distributors and generators to direct leads to the correct destination without delay.

What Are Automated Lead Distribution Methods?

Scaling sales and marketing efforts comes hand in hand with the decreasing capability of a business to manage leads manually as effectively as before. At that point, business owners realize it’s time to automate the company’s distribution and routing efforts.

Here are the top four automated methods of lead routing most brands use to manage a growing number of inbound leads:

• Round robin lead assignment This algorithm allows to distribute leads based on the availability of company representatives. It means that the sales reps currently handling inbound or outbound calls will not receive any new leads. This method significantly shortens lead response time by routing leads and callers to the next available representatives.
• Top performer: Sales professionals’ skill set and expertise play a crucial role in this case. This push-based lead routing method prioritizes high-performing leads and matches them with top-skilled reps.

Since these salespeople are expected to generate and convert more leads, they typically have to handle a higher number of leads. Managers and business owners must remember that this approach may result in the top-performing salespeople feeling overwhelmed, fatigued, and overworked. That, in turn, may result in a deteriorating quality of the customer experience and leads over time.

• Geographic location and language: Scaling a sales department and expanding a business can be beneficial in terms of revenue opportunities and lead routing. When a company has sales reps in different countries around the world, it allows them to route leads to the sales professionals depending on their geographic location. On top of that, it helps to avoid language and time zone issues.
• Company budget and size: Selling or marketing to an enterprise-level company has its peculiarities. Large corporations are typically more cautious when purchasing and implementing new software. The change in lead distribution software might have more severe and far-reaching consequences for an enterprise than for a middle-market company.

For instance, B2B efforts must entail different sales tactics to ensure successful sales to businesses of various sizes. Utilizing this routing method can help brands categorize their sales professionals based on their skill set and specialization. That way, a company can flawlessly match B2B leads with sales reps.

How To Create Lead Distribution Strategies

It’s no secret that customizing routing rules and automating routine tasks is essential to creating a successful lead distribution strategy. Here are some crucial steps brands take to develop and implement an effective distribution strategy:

• Identify the best distribution software that allows buying and selling leads.
• Check if the leads distribution system can assist with screening prospects for quality.
• Customize routing rules and select the best way to handle and distribute inbound leads.
• Test routing rules, compare conversion rates, and determine what rules and lead distribution methods fit your lead generation process.

Regardless of the size of your sales team, sales reps and marketing experts have probably used one of the lead distribution strategies listed below. While each has advantages and drawbacks, it’s crucial to understand how these approaches can help you decide which fits your company’s next growth stage.

Let’s examine in more detail the most common lead distribution strategies.

How To Fine-tune a Lead Distribution Process

After figuring out which lead distribution strategy fits your business, it’s crucial to understand how to optimize and streamline your lead distribution process. 

Here are five actionable tips that will help you achieve the mission:

1. Implement Marketing Automation Tools

The cooperation and transition of leads between sales and marketing departments must be smooth. Businesses can automate their lead capture process with the right marketing automation solution. 

When a lead signs up for a trial, messages you on social media, or fills out a web form, you can capture their information, track their behavior, and direct them to specific sales professionals through the CRM system integrated with the lead distribution tool. 

2. Automate Lead Qualification Process

Businesses need to define the factors that impact their lead qualification process. It can be a geographic location, business size, company’s budget, issues the organization is experiencing, etc.

That will help you filter your inbound leads based on specific predetermined factors. As a result, only high-intent leads will be routed to your sales representatives.

3. Set Lead Routing Rules

After lead qualification and prioritization, businesses must assign them to suitable sales professionals. It means establishing specific routing rules. Here are some common factors companies consider when setting routing rules:

• Experience and skill set: Many brands assign high-priority leads only to experienced sales reps who can ensure top-level performance and maintain high conversion rates.
• Geographic location: In some cases, assigning leads to company representatives from the same area can be an excellent approach.
• Representative’s availability: One standard method is assigning leads based on the sales rep’s availability.

Regardless of your chosen criterion, it’s crucial to ensure that the company representatives have enough resources to engage with leads properly.

4. Leverage Tech Stack Integration

Before utilizing a lead distribution system, brands must ensure that their lead generation, call tracking, lead management, lead distribution tools, and CRM can integrate and work seamlessly. This way, companies can reduce lead response time and ensure an efficient sales process while remaining transparent with sales and marketing teams.

5. Capitalize on Measurable Outcomes

Tracking and measuring the results of implemented lead distribution strategy is as important as evaluating the performance of every stage of your sales funnel. Here are some of the essential metrics businesses typically track:

• Duration of calls
• Lead response time
• Conversion rate
• Close rate

The Role of Lead Generation in the Lead Distribution Process

Over 50% of marketers spend half their budget on lead generation efforts. It’s hardly surprising since effective lead generation allows for building a sales pipeline by capturing and stimulating the interest of prospective buyers. Besides, businesses that use lead gen to determine their ideal customer profile may rest assured that they’re on the right track to capturing more quality leads.

But how do lead generation and effective lead distribution correlate? Let’s examine in more detail how lead generation efforts can improve your company’s lead distribution system.

• Efficient sales process: Companies equipped with distribution and lead routing systems can route new leads faster, provide sufficient responses to queries, and close more sales deals.
• Enhanced performance tracking: While lead generation offers multiple benefits to businesses, one of the most significant advantages is its ability to simplify data analysis and performance tracking. For instance, when combined with a tracking and lead distribution solution, companies can evaluate how many sales representatives a lead has spoken with until the deal is closed. On top of that, brands can effortlessly identify lead owners, enabling them to recognize the sales reps who bring in more deals quickly.
• Elevated customer experience: There’s no denying that by assigning the most knowledgeable representatives to handle lead inquiries, companies automatically improve customer experience and establish trust. In other words, the company’s lead generation, call and web lead tracking, and distribution efforts complement each other and ensure positive outcomes.

Why Use Lead Distribution Software

Many organizations invest in increasing efficiency and speeding up business processes. For that reason, it’s common for companies to purchase and implement lead distribution software that ensures better performance, speed, and integrations.

Additionally, it helps businesses concentrate on innovative lead generation methods and approaches without sacrificing lead quality.

With Phonexa’s lead distribution software, brands can facilitate the lead management and distribution processes and leverage advanced reporting, automation, call tracking, and lead routing resources that make for one of the most effective lead distribution solutions available on the market.

Phonexa’s lead distribution software with ping post technology enables businesses to optimize the traffic flow, create custom ping trees, leverage predictive insight into active campaigns, and strategically route leads in real-time. 

When it comes to Phonexa’s ping tree software, it enables a sophisticated lead distribution process that employs ping post technology to deliver and route leads to multiple sellers and buyers based on different filters, factors, and lead prices. All those arrive at the lead management dashboard via LMS Sync, Phonexa’s lead management, tracking, and distribution solution. The ping tree software enables publishers and affiliate marketers to instantly distribute the same leads to a network of potential buyers for real-time bidding.

Features of Phonexa’s Distribution & Lead Routing Software

Intelligent Lead Routing

One of the traditional lead distribution methods provided by Phonexa’s lead routing software is intelligent rules-based routing. It helps brands find the best match between the lead and the sales rep by using specific criteria such as lead origin, interests, language, etc.

Streamlined Sales Process

Phonexa enables businesses to take advantage of CRM integrations within their tech stack by seamlessly organizing lead data, routing leads, adding prospective customers to the sales pipeline, and streamlining the sales process to facilitate converting leads into sales.

Multiple Integration Options

Integration opportunities are essential to the success of any lead distribution strategy. Therefore, companies must be able to integrate a lead selling software and distribution system with their CRM software. With Phonexa’s suite of marketing automation solutions, businesses can automate their workflows, make strategic decisions, and accelerate lead data transfers.

Advanced Reporting

Lead generation and management strategies require access to structured lead data and insights. Therefore, advanced reporting is a critical feature of any lead distribution software. Phonexa offers granular analytics and an advanced reporting feature with an easy-to-use dashboard, custom reports, information on agent performance, unpaid invoices, etc.

Customer Feedback Capture

Innovative lead management software with ping post lead distribution improves business functionality by offering such features as customer feedback capture. This feature facilitates lead assignment while allowing businesses and teams to track leads and prospects as they are pulled or qualified by sales or marketing departments.

Real-time Bidding and Lead Acquisition

Phonexa’s Ping Post Calls 2.0 enables performance marketers, small businesses, and enterprises to collaborate directly. With this feature, Phonexa introduced a novel approach to enhancing lead flow management and purchasing and selling ping post leads. It assists sellers and buyers with real-time bidding based only on the best call and lead data attributes and ensures that sellers maximize their profits on every lead.

Lead Distribution Software Use Cases Across Industries

Let’s look at how companies can use lead distribution software across four industries.

Financial Services

It’s common for financial companies to use technical terminology to describe specific processes and products. That makes it challenging for prospective customers to understand the offerings. Besides, it complicates the purchasing decisions.

Since prospective clients often have many questions, they call financial advisors to clarify doubts and make educated decisions.

Here’s how financial institutions can benefit from implementing lead distribution software:

• Automate business processes, including lead distribution, to engage with the inbound leads as soon as possible.
• Utilize lead routing to direct leads to suitable financial advisors and improve first-call resolution.
• Capture customer feedback and evaluate advisors’ performance.

Travel & Hospitality

Consumers contact hotel chains and tour operators to inquire about travel packages and accommodations. Such communication usually happens via phone calls, email, or live chat.

Here’s how implementing lead distribution software can help travel and hospitality businesses achieve their sales and marketing goals:

• Ensure effective lead distribution by routing calls and web leads to knowledgeable agents and sales reps.
• Eliminate misunderstandings and language barriers by routing leads to local sales professionals.
• Focus on closing more deals and streamlining sales processes by routing leads to the right sales reps and issuing invoices before prospective clients contact rival companies.
• Fine-tune the customer journey, recapture lost inbound calls, and never miss another call by implementing a marketing automation suite that includes call tracking and lead distribution solutions.

Home Services

The home services and improvement industry has numerous niche offerings, including solar power solutions, remodeling, and roofing. 

When home service providers get most inbound leads from performance marketing companies or a network of affiliates, the leads are distributed simultaneously to multiple contractors. In other words, the same lead can be sold to several contractors in a specific area, which means speed-to-contact is crucial.

Implementing lead distribution software can help contractors achieve the following goals:

• Reduce lead response time
• Increase conversion rate and boost sales
• Build effective lead generation campaigns
• Distribute more leads in less time
• Gather and capitalize on lead data

Insurance

The name of the game for insurance professionals and providers is “jockeying for position” in a highly competitive market. Therefore, it is paramount to implement tech tools and solutions to improve customer engagement, increase retention, bring in more quality insurance leads, and distribute them effectively. 

Here’s how insurance carriers and agencies can make the most of lead distribution software:

• Utilize automation with the ping tree and ping post technology to maximize the sales and profits driven by lead distribution efforts.
• Gain more insight and control over the generated inbound leads. 
• Adjust and customize filters to bring in more insurance leads that meet specific criteria and boost conversion rate.
• Make the most of real-time reporting and discover lead data trends.

Get Your Lead Distribution Right

The process of generating, capturing, qualifying, and routing inbound leads is ongoing regardless of the industry or niche. Therefore, developing a distribution strategy and implementing lead distribution software is the surefire way to speed out the process of reaching out to leads and delivering them the best possible customer experience.

Schedule a consultation with one of Phonexa’s experts to discover how LMS Sync can help your business increase lead response time, streamline sales workflow, and automate your lead distribution process.

Frequently Asked Questions

The days remaining in 2023 are few, and the new year is just around the corner. And with that grows the pressure of finding the perfect gift for the special marketer in your life.

In this year-end roundup, we’re giving you a gift lineup you didn’t know you needed, directly sourced and curated by the marketing team at Phonexa – IYKYK.

We like them all, we want them all, and we’re sure your favorite marketers will do – especially our last suggestion.

Happy gifting!

Actual footage of a marketer ending the year.

1. Marketing Courses & Education

If you know anything about marketers, it’s that we are very, very competitive, which means that we are also always trying to stay on the cutting edge of information and education. So why not feed our professional desires with great educational content?

Here are some top marketing courses we’d recommend:

• Skillshare: Online classes for creatives
• Coursera
• Udemy

Recommended by: Anna Avetisyan

2. Good Reads That Elevate Perspective & Knowledge

There are the course-takers, and there are the bookworms. There’s something for everyone. Here’s a list featuring some of our favourites:

Crucial Conversations

Crucial Conversations provides powerful skills to ensure every conversation – especially difficult ones – leads to progress and sought-after results. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Strategies within the book can be applied to personal and professional scenarios.

Building a StoryBrand

In marketing, we talk about on-brand content, off-brand content, and just about anything that slightly correlates to the idaea of brand identity and awareness. But there’s a huge grey area. This book, written by New York Times bestselling author Donald Miller, explores ideas and strategies behind how brands connect with their customers, how they position themselves in saturated markets, and what it takes to effectively tell a brand storey.

99U Essays: Manage Your Day-to-Day

Marketers are creative; we are hustlers; we work at a breakneck pace all-day, everyday; we are a lot of things. But if there’s one thing that many of us are not, that’s organised. This reading experience gives an actionable tool kit for tackling the new challenges of the 24/7, always-on workplace.

The Art of War

The Art of War is a renowned ancient Chinese military treatise written by Sun Tzu, a military strategist and philosopher. The book provides valuable insights into warfare and strategy, emphasising the importance of careful planning, understanding the enemy, exploiting weaknesses, and employing tactics to achieve victory. It covers various aspects of warfare, including tactics, intelligence gathering, leadership, and the importance of adaptability.

How does it apply to marketing? Ex-U.S. Air Force Officer and well-respected email marketer Nate Wright explains here.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Packed with proven strategies, frameworks, fun examples, this is another marketing masterpiece, an essential guide to becoming a masterful marketer, writer, and storyteller.

It explores topics like resources needed to write well and create deeper, richer customer relationships; the value of great writing; creating a unique brand voice; creating original storeys; and specific approaches to the top 20 types of content that marketers write.

Recommended by: Marian Sahakyan

3. reMarkable Notebook

Remember what we said about marketers and being (un) organised? Well, we’d prefer nothing more than an assistant to transcribe and organise our notes and ideas, and make sure that we don’t lose them.

But since the idaea of a real-life assistant may be a little far-fetched, the second best option is a reMarkable Digital Notebook that takes our handwritten notes and turns them into typed and organised documents that can easily be stored in the cloud.

Recommended by: Kyra Keh

4. All Coffee, Everything

Members of the Phonexa Marketing team collectively spend an average of $1,100 per month at Starbucks (yes, we actually did the math), and we’d love nothing more than somebody to sponsor our survival habits for a month or two.

It’s needless to say that anything coffee-related will not only be a huge hit, but it’ll automatically make you their favourite person. Trust us.

Recommended by: Talar Malakian & EVERY PERSON IN MARKETING

5. Premium Version for the Artist Formerly Known As Twitter

The perfect gift for the social-crazed marketer in your life can be a paid version of X – formerly known as Twitter. A Basic plan begins at $3, Premium is $8, and Premium+ is $16.

We’re also hearing Premium+ gets you a free weekend stay on Elon Musk’s yacht and a new Tesla Cybertruck.

Recommended by: Manouk Akopyan

6. Marketing Conference Tickets

We love to travel for conferences. You can never go wrong with signing us up for the next INBOUND, HubSpot’s annual marketing conference. If the marketer in your life focuses on a niche marketing area, you can give them tickets to MailCon for email marketing; MozCon for SEO; Adobe Summit for user experiences, among so many others.

Recommended by: Astine Ohanyan

7. Subscription to AI & Digital Tools

The focus of the year – AI – has proven to make everyone’s lives so much easier, especially that of a marketer. Here are some of our favorite AI and other digital tools:

• Jasper AI aids content creation and editing for bloggers, marketers, and businesses.
• Brandwatch tracks everything from your own channels to hashtags to specific phrases and keywords you want to look at.
• Hemingway App highlights lengthy, complex sentences and common errors.
• Brand24 monitors what’s being said about your businesses online, gets customer insights, engages communities, identifies sales leads, improves social customer service, reaches out to influencers, and monitors competition.
• Grammarly reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts, detects plagiarism, and suggests replacements for the identified errors.
• Canva gives a great graphic design platform and allows you to create social media graphics and presentations with smart templates and other design elements.

Recommended by Germain Palacios

8. Vector Desk Robot To Get Through the Long Hours

Vector is an adorable little robot assistant who loves to just hang out and greet its owners when it hears or feels them come around. Powered by voice recognition, AI, and advanced robotics, Vector the Desk Robot comes alive with personality and is engaged by sight, sound, and touch. It answers questions, takes photos upon request, tells the weather, and so much more. It even comes with a built-in Alexa functionality and automatically updates with new skills and features.

Recommended by: Alexandra LeBrun

9. Entertainment

Whether it’s for music, podcasts, films, shows, or documentaries, a good marketer always appreciates the power and value of access to a vast pool of things to listen to or watch.

Some of our team’s favourite streaming services include Apple Music, Apple Podcasts, Audible, Amazon Prime, Spotify, Max, Netflix, Hulu, Paramount, ESPN+, DAZN, and more.

Recommended by: Astine Ohanyan

10. Marketing Swag & All the Nice Things

There’s something very special about knick-knacks, stationary, and other marketing-themed items. A quirky marketing joke, a custom T-shirt with a marketing-related meme, or an item to make us more organised would be much appreciated by any marketer. Here are some of our favourites:

1. It’s Giving Future Marketing Guru Soy Wax Candle
2. The Marketing Millennials Merch
3. Anti-Social Social Media Manager Crewneck 
4. Intelligent Change Productivity Planner
5. Corporate Email Lingo Mug
6. Corporate Jargon Lingo T-Shirt
7. Funny Social Media Manager Mug
8. Ugly Coughing Cat Meme Mug 
9. Team Meeting Meme T-Shirt

Recommended by: Armen Karaoghlanian

BONUS FROM PHONEXA!

‘Tis the season to be merry, so we’re also spreading some serious holiday cheer.

Phonexa is offering a 10% OFF SUBSCRIPTION FEE DISCOUNT to all new clients and a 10% OFF UPGRADE DISCOUNT to existing clients. Please note the discount is only applicable to the monthly licensing fee for the 2024 calendar year.

Yup, you read that right.

Power your performance marketing to a new level heading into the new year, and take advantage of our all-in-one suite of products.

Merge your tech stack all under one roof.

Finally close the loop between leads, calls, clicks, revenue, and so much more!

Seize this amazing stocking stuffer for your business by contacting sales@phonexa.com or your Customer Success Manager to get started today.

Affiliate marketing has come a long way since its early days. From just $2.5 billion in 2012, spending skyrocketed to an impressive figure of $8.2 billion by 2022, allowing advertisers and partners to reap the rewards that only this promotional strategy can bring them.

As an affiliate marketer, you know success in the industry requires one key element — data. That’s why leveraging advanced affiliate tracking software is essential to scaling your business up a notch.

Whether it’s determining which products are most profitable or getting timely insights on customer behaviour and interests, this tool can give affiliate marketers all they need to foster business growth. After all, when knowledge meets action, results follow.

Source: GIPHY

But first, let’s get back to basics for a second here before examining why implementing affiliate marketing software is exactly what every solopreneur and affiliate network needs.

What Is an Affiliate Network?

An affiliate network is an ultimate matchmaker, connecting those seeking to expand their reach and boost sales with those offering their marketing skills to promote a variety of products and services in specific affiliate marketing niches.

Acting as an intermediary between publishers, influencers, merchants, and companies from multiple niches, an affiliate network streamlines connections while managing all elements of the process — from setting up terms and conditions to handling affiliate payments and providing partners with easy-access platforms for maximum efficiency.

Affiliate networks are the cornerstone of success for many businesses, connecting merchants and publishers through specialised affiliate programmes. Such programmes can be incredibly beneficial due to their ability to improve sales figures, increase brand recognition, boost website traffic flow, and enhance conversion rates and email subscriptions — all leading toward tangible gains in efficiency and profitability.

New to the industry and looking for tips on how to succeed in affiliate marketing? Cheque out our complete beginner guide and step up your performance marketing game.

Are Affiliate Networks and Affiliate Programmes Connected?

Affiliate programmes are powerful resources for companies looking to grow their customer base and increase sales. By creating an effective affiliate programme, businesses can reach a larger audience, build brand awareness, generate more website traffic, and convert visitors through email sign-ups and other target actions.

However, affiliate programmes demand a substantial overhead to launch, as everything from marketing and recruitment processes must be established. But with an affiliate network, brands and merchants can cut out these hefty operation costs.

Working with affiliate networks can be a great way for savvy marketers to boost exposure and control marketing costs. With the right network and affiliate management tools, you’ll have access to numerous programme options that enable easy campaign management plus hassle-free automation.

Let’s examine how an affiliate programme operates and illustrate each party typically involved in the process.

Now, this could be confusing since the process might look a lot like the affiliate network’s operation principle. But that’s not exactly the case.

For instance, strategic affiliate partnerships built over a lustrum remain pivotal for future achievements. Affiliate programmes create a win-win scenario for all the parties involved. Since it’s challenging to keep track of traffic quality, user behaviour, visitor actions, and conversions, marketers require specific tools and solutions to ensure accurate attribution. In fact, around 62% of marketers measure conversion rates and track the number of purchases through affiliate link trackers, and 59% of brands monitor the performance of their affiliate programmes based on clicks.

By leveraging the martech stack and reach of an affiliate network — including review sites or​ social media accounts​​ — ​advertisers can generate more leads by attracting their target audience through digital efforts. Here’s how affiliate programmes work in more detail:

• Affiliates find the best offers with the help of an affiliate network.
• Affiliates place advertisements on their websites, blogs, social networks, etc.
• The audience explores and clicks on advertisements.
• Prospects are directed to the advertiser’s website or app, where they can make a purchase or perform other target actions.
• The affiliate system records this action.
• Affiliates’ efforts are tracked and credited with the help of affiliate software programmes.
• Advertisers and brands reward networks for delivering top-quality leads through publishers’ efforts, and the network handles affiliate payments.

But setting up an affiliate programme is hardly enough for brands to ensure their efforts will yield the desired results. The success of the programme mostly depends on effective affiliate programme management. That’s when affiliate marketing software comes into play.

What Is Affiliate Marketing Software?

Businesses and networks looking to capitalise on the potential of affiliate marketing should consider taking advantage of affiliate network software. With this tool, they can easily track, manage, and scale campaign performance and strengthen relationships with their affiliate partners, including publishers — all while managing it through one comprehensive platform.

Affiliate marketing software is often a bundle of products designed to unlock the brands’ potential for growth. From tracking the performance and effectiveness of campaigns to fully managing your programme, these features are bundled in Phonexa’s all-in-one affiliate marketing software allowing networks and businesses to accomplish more than ever.

83% of marketing professionals agree that tracking the total number of affiliate link clicks is one of the most crucial metrics. Staying on top of this allows experts to measure their efforts’ success accurately.

For instance, merchants need efficient link and click tracking software and a comprehensive lead management system to attribute sales and reward successful affiliates accurately. Without it, the effectiveness of marketing campaigns is impossible to measure, leaving merchants without a reliable way to incentivise their partners.

Is your business making the most of affiliate link tracking, or do you feel left in the dark? Shed some light on the matter!

Phonexa’s all-encompassing affiliate marketing software provides everything networks and brands need for successful programme management. It allows diving into data analytics, tracking performance in real-time with advanced modelling and reporting, and maintaining strong partnerships that ensure long-term growth.

Let’s examine why Phonexa’s affiliate marketing software is necessary to scale your marketing operations successfully.

Why Does Your Network Need Phonexa’s Affiliate Marketing Software?

Our affiliate marketing software distinguishes itself from other platforms with comprehensive data consolidation, providing affiliates and merchants with unique dashboards to track all activity types.

It is highlighted by cutting-edge products like Lynx for affiliate link tracking, LMS Sync for efficient lead management, Call Logic for caller journey control, HitMetrix for behaviour analytics and conversion rate optimisation, and other leading products within the performance marketing automation suite.

Let’s dive deeper and explore how Phonexa’s affiliate management tools can help networks and brands deal with specific challenges.

Problem #1 Attracting more affiliates and brands, building lasting affiliate partnerships to remain competitive

Goal: Effective affiliate partner tracking and attribution

Solution: Leveraging tools for affiliate marketing, as well as referral marketing and programmes around the affiliate and brand networks created between existing partners, can help network owners scale their business and remain competitive.

Referral marketing software and affiliate management tools enable researching how the referrals come to your business. This process involves sales, support, and marketing — all the departments responsible for the success of affiliate partnerships.

Affiliate networks can achieve the mission with automated tracking, reporting, and analytics tools. Networks can utilise Phonexa’s all-in-one suite for affiliate marketing automation to learn which sales reps and affiliate managers are most effective and which approaches yield the best results.

Problem #2 Manual processes and poor source attribution

Goal: Implementing automation tools for data tracking and analysis, attributing web and call leads to sources and ad campaigns

Solution: Starting to track and analyse lead sources and data with automated affiliate marketing software. Networks have a lot to gain from automated affiliate marketing, including the ability to give credit to specific campaigns, narrow down the top-performing channels in their lead generation efforts, and guide future campaigns.

Every successful affiliate marketing strategy starts at the source. Phonexa’s LMS Sync offers a way to access robust lead data, improve your lead’s experience throughout the buyer journey, effectively nurture quality leads, and acquire the attribution you need for every lead’s source.

When paired with Lynx — Phonexa’s click tracking software — affiliate networks can get valuable insight into the success of their campaigns and get the most extensive data on click performance.

Coded tracking links allow you to collect data on all marketing initiatives so that you’re able to pinpoint which channels are most profitable and identify emerging trends.

Problem #3 Maximising affiliate payouts and helping them to optimise campaigns and drive volume

Goal: Improve conversion flows while capturing user behaviour data and improving outcomes of affiliate marketing campaigns

Solution: Apart from A/B testing online forms, landing pages, and website elements, affiliate networks can offer partners a wholesome tool that allows identifying friction points, navigating extensive user behaviour data, and helping figure out what changes can increase website conversions.

Phonexa’s HitMetrix enables affiliate marketers and leadgen professionals to leverage in-depth data analytics while allowing them to identify pitfalls in the user journey and guide interactions like clicking, browsing, scrolling, and tapping into conversions.

Problem #4 Ensuring higher lead-to-close rates for buyers

Goal: Connect brands and advertisers with in-market consumer leads and gain control over the lifetime value and the quality of purchased leads

Solution: For affiliate networks, businesses, and brands that rely on generating and distributing call leads, it’s time to start looking into a comprehensive affiliate tracking software and utilising a ping post calls feature.

With automated inbound call distribution, businesses can easily connect with consumers, but that convenience doesn’t always come without drawbacks. This lead acquisition method offers minimal insights and no chance to negotiate a higher price if there are particularly appealing data points associated with the buyer. But where there’s a will, there’s a way.

Phonexa’s Call Logic and Ping Post Calls 2.0 work hand in hand to provide affiliate networks with greater management capabilities, the ability to ping multiple lead buyers with customer information, and an understanding of lead generation strategies to help their affiliate partners reach maximum success potential.

Equipped with comprehensive affiliate marketing software and Ping Post Calls 2.0 — Phonexa’s solution for real-time bidding and lead acquisition — affiliate networks can bid on the best call data attributes and deliver only high-quality leads to buyers at affordable cost. As a result, network owners can increase publisher and buyer satisfaction and significantly improve lead-to-close rates.

Are you looking for more actionable insights into boosting your revenue per lead? Learn how to unlock your affiliate network’s potential and yield the desired results.

Businesses and affiliate networks can unlock their growth potential with the right marketing strategy and affiliate software. It helps spread awareness, create engagement and trust with customers — all vital for any brand’s success storey.

Finding an approach that works best for each business requires time-tested methods alongside innovative strategies, but traditional approaches such as print media should not be overlooked either. Read on to discover how automated affiliate marketing contrasts network marketing in further detail.

Affiliate Marketing vs. Network Marketing

Affiliate and network marketing are two distinct forms of digital promotional strategies. Affiliate marketing involves using affiliate tracking and universal and personalised approaches to online advertising to refine messages and reach a target audience. In contrast, network marketing focuses on more personalised sales techniques, such as customer-to-customer selling or door-to-door promotions to secure leads.

Let’s compare both promotional marketing strategies to pinpoint the main differences.

Let’s break down another comparison to eliminate the confusion around dropshipping and affiliate marketing management.

Dropshipping vs. Affiliate Marketing

Affiliate marketing lets businesses use their influence to drive revenue for other companies and partners. At the same time, dropshipping allows them to build and market products under their name. Besides, affiliate marketers are rewarded with commission-based payments, whereas dropshippers directly profit from customers’ purchases.

If you are a marketer or business owner trying to decide between dropshipping and affiliate marketing, the answer isn’t cut-and-dried. Each option has its pros and cons that need careful consideration. Luckily, we’ve put together a comparison table so you can make an informed decision.

There’s no denying that successful affiliate marketing requires more than just building a network of contacts. It’s about creating mutually beneficial relationships. Therefore, affiliate networks and brands must take the time to cultivate strong connections and communication with their partners and invest in high-quality affiliate marketing software, as that will impact their bottom line.

But unlocking win-win affiliate partnerships is easier said than done. Here are some helpful tips for crafting successful business alliances and making the most of affiliate tracking software.

How To Get Affiliates & Establish Strong Affiliate Partnerships

Utilise Referral Marketing and Start a Programme

A referral programme is a great way to bring in new leads, including publishers and businesses, who are well-suited for your network. It’s all about encouraging existing partners to think of people within their network that would find value in what your affiliate network offers, turning happy affiliate partners into brand advocates.

Let’s examine how a referral programme works in more detail.

In a nutshell, such a programme allows affiliate networks to reward partners for their loyalty and enthusiasm. It amplifies your brand’s reach and incentivises publishers and businesses with a rewards system that keeps them returning.

To make the most of referral marketing, every affiliate network owner must understand how referrals come to their business. Implementing affiliate marketing software is the way to go if you’re looking to track and manage your programme and, ultimately, attribute new business opportunities.

Here are some of the top three reasons to use referral marketing software:

Reason #1. Referral campaigns are easily accessible with referral software, while affiliate marketing software makes it even simpler by automating affiliate tracking.

Reason #2. Referral programmes are easy to implement, manage, track, and scale when your efforts are backed by affiliate marketing software.

Reason #3. A recent study by ThinkImpact shows that B2B referrals can dramatically impact customer retention, in some cases reaching as high as 37%. With affiliate management software, you can effectively nurture and reward your loyal partners for high-quality referral relationships.

Create Affiliate Marketing Landing Pages

If you’re looking to engage in successful outreach and maximise the reach of your affiliate programme, setting up an effective landing page for affiliate marketing is key.

Here’s an example of a dedicated affiliate marketing landing page by HubSpot:

Source: HubSpot

A dedicated website or a landing page for affiliates, advertisers, and agencies offers them access to everything they need: from clearly outlined rules regarding commissions and expectations to information about how the system works.

But creating a landing page is hardly enough to ensure it performs well and delivers measurable results. Affiliate networks need SEO research, effective copy, top-class website development, and accurate tracking through affiliate marketing software for maximum success with minimal hassle.

Get To Know Your Competitors

Take a page out of your larger, more successful competitor’s book. Monitor their strategies and tactics to get ahead in the game, even if you have fewer resources or don’t occupy as much market share. There’s no reason to be afraid to learn from them — it could provide valuable insight into ways to help you gain the upper hand.

How To Be a Successful Affiliate Marketer

With affiliate marketing campaigns getting increasingly complex and reaching customers becoming a challenge, networks and businesses face an overload of work.

Implementing automated affiliate marketing software is essential to stay ahead in this ever-evolving landscape and maximising productivity. After all, affiliate marketing automation becomes indispensable for staying competitive. But don’t take our word for it. Here’s what marketers worldwide have to say on the matter:

Source: Statista

Automating various processes your business has to handle offers the potential to free up valuable resources. By taking on tedious, mundane tasks that are prone to human error and freeing up your time, affiliate marketing software enables marketers and affiliate owners to focus more of their attention on critical value-adding activities while helping keep all their efforts in cheque and get maximum return from every hour invested.

At the end of the day, progress makes perfect. If you’re looking to automate your affiliate tracking and payments, optimise your partners’ performance, ensure accurate attribution, scale your affiliate marketing business, and concentrate on strategic tasks, automated affiliate marketing software is exactly what you need.

Get your custom affiliate marketing software suite today to ensure high-impact performance, or schedule a consultation to learn how Phonexa can help your affiliate business become more agile and efficient.

Frequently Asked Questions

With the average house price in the UK soon crossing £300,000, taking out a mortgage becomes the only choice of ever more homeowners, a dream coming true for mortgage agencies and brokers, who “only” need quality leads to thrive.

Speaking of which, buying qualified leads and phone calls might be the best strategy for aspiring lenders and brokers who cannot or don’t want to generate organic traffic. Truth be told, the competition is quite tough, not letting you thrive unless you have something exceptional to offer.

Source: Statista

So if you need mortgage leads here and now, you can simply buy them from lead agencies. And why not? These are qualified leads that match your ideal buyer profile.

via GIPHY

Without any further ado, let’s explore the 11 best platforms to buy mortgage leads in the UK.

11 Best Platforms To Buy Mortgage Leads in the United Kingdom

Unbiased – The Biggest Mortgage Lead Generator and Online Marketplace in the UK

Unbiased is one of the biggest lead generators and online marketplaces for financial advisors, mortgage and insurance brokers, and accountants. Whether you operate nationwide or locally, Unbiased might become your go-to mortgage traffic source.

• Over 3 million unique visitors per year
• High-ranked mortgage brokers are featured in local listings
• Leads preview before accepting

Here’s how the incoming enquiry looks in their system:

As a mortgage business, you can set your customised enquiry criteria – for example, the minimum mortgage level – so you only accept relevant leads. Likewise, you can manage all acquisition campaigns from a single dashboard.

The lead generation subscription plan costs £96 + VAT, with enquiries priced from £10 + VAT, depending on the type of lead: first-time homebuyers, self-employed mortgage leads, remortgage leads, commercial mortgage leads, mortgage protection leads, and more. The subscription also includes access to lead management tools and ongoing support from the platform’s team.

Here’s how mortgage lead generation works with Unbiased:

1. The auto-matching system provides enquiry details like the mortgage advice needed and the customer’s location (if these match your buying criteria).
2. You can buy the enquiry starting from £10 + VAT.

Adding locations to your profile can help with targeting—you will appear in searches in these locations and receive relevant enquiries.

Join Unbiased as a mortgage broker

The Pipeline – Lead Generation Agency That Builds Sales Funnels for Mortgage Brokers

The Pipeline is a dedicated mortgage lead generation platform that supplies quality leads starting from 50 leads per month, with the typical lead batch being 100 leads. Leads are purchased in advance and can be delivered to your CRM system or by any other convenient method.

• No duplicated leads, hoax details, or dead phone numbers
• You only pay for the lead batches you buy
• All leads are exclusive (never sold to any other company)

Before signing up for The Pipeline, you can schedule a 20-minute call to discuss your marketing goals and growth opportunities.

Join The Pipeline as a mortgage broker

The Lead Engine – Mortgage, Financial, and Insurance Lead Generator

The Lead Engine is a UK-based digital marketing agency that drives mortgage leads to agents and brokers through SEO. The platform also ensures lead tracking, with around 33% of leads resulting in phone calls.

The unique feature of The Lead Engine is that they generate leads right on the agent’s website, which increases your brand awareness and reduces the sales cycle: the leads instantly land where you want them to, without redirects and potential delays that always lose some customers.

Here’s an example of the improvements they promise to make across your website:

• First-time buyer mortgage page – over 500% average on-site time increase
• Bad credit mortgage page – over 300% average on-site time increase
• Creating dedicated pages for NHS and self-employed mortgage and a page for converting commercial mortgage to residential mortgage

Join The Lead Engine as a mortgage broker

Simply Online Leads – Mortgage, Finance, Home Improvement, and Insurance Leads

Simply Online Leads is a UK-based lead generation company that provides exclusive mortgage, finance, home improvement, and insurance clients for businesses.

Here are the types of leads you can buy:

• Remortgage leads
• Purchase & home movers
• First-time buyers
• Buy-to-let mortgage leads
• Commercial mortgage leads
• Debt consolidation leads

The loan-to-value (LTV) ratio is 95% for first-time buyers, 90% for purchase mortgage leads, 85% for remortgage leads, and 70% for buy-to-let mortgage leads.

Join Simply Online Leads as a mortgage broker

Online Mortgage Advisor – Qualified Leads from Online Mortgage Marketplace

Online Mortgage Advisor is an online mortgage marketplace that connects mortgage seekers with brokers and allows the latter to buy qualified leads that match their specifications. On the broker’s side, all products are divided into “Residential,” “Residential Adverse,” and “Buy To Let” categories and include enquiries from those looking for mortgage loans or remortgage.

Likewise, all enquiries are separated into three tiers – Bronze, Silver, and Gold – that vary by the purchase intent and eligibility criteria like income, mortgage size, and loan-to-value. Qualification-wise, the platform automatically removes invalid phone numbers from enquiries.

The lion’s share of the enquiries are generated during working hours, but you can receive leads 24/7, including weekends. All leads come from on-site form submissions generated via SEO, social media marketing, and other campaigns.

Join Online Mortgage Advisor as a mortgage broker

Pronto – Pay-Per-Lead and Revenue-Share Online Mortgage Lead Agency

Pronto is an online lead generation agency that supplies around 15 types of customers, including mortgage & debt, within a pay-per-lead or revenue-share partnership model.

Their mortgage leads are generated from various marketing channels, including social media and SEO, with the cost per lead starting at £6. All lead generation campaigns are compliant with the ASA and ICO.

When applying, you can choose what clients you are looking for – debt consolidation, remortgage, bad credit, or other – and also specify your target location and the number of appointments you’d like to receive weekly.

Join Pronto as a mortgage broker

Insite Web – Mortgage Lead Generator that Can Provide Over 5,000 Clients Monthly

Insite Web is a lead generation and management agency that supplies mortgage, insurance, financial advisor, solicitor, accountancy, locksmith, home security, and dental practice leads as well as customer tracking and marketing services.

The service works best for brokers who need 60 or more monthly high-intent mortgage leads and have a budget of at least £1,500. Insite Web’s lead generation capacity reaches 5,000 leads monthly and probably more, so large-scale brokers can also satisfy their needs.

Types of Mortgage Leads with Insite Web

However, you should note that Insite Web doesn’t sell leads but lead generation services, building an optimal sales funnel for your brand. This guarantees all acquired mortgage leads are exclusive and easier to convert.

Join Insite Web as a mortgage broker

Hello Clicks – Mortgage and Remortgage Leads Alongside Over 20 Other Lead Types

Hello Clicks is a lead generation agency that drives mortgage and remortgage leads alongside over 20 other types of customers. All leads are pre-qualified and delivered through API, email, phone, or CRM system. Likewise, you can pre-schedule an appointment with a qualified lead.

Every sold lead is tracked so that Hello Clicks can constantly analyze customer journeys and adjust targeting specifically for your business. If you are unsatisfied with the lead you receive, you can get a full refund.

Join Hello Clicks as a mortgage broker

Mortgage Brokers Directory – Mortgage, Equity Release, Life Insurance, and Pension Leads

Mortgage Brokers Directory is a lead generation agency that offers mortgage, equity release, life insurance, and pension leads within two partnership models – scheduling appointments and listing your business on their platform.

• Scheduling appointments. The platform generates mortgage leads using social media campaigns and drives them to a live chat to verify their relevance and interest. Then, all verified leads are offered to book a call with a relevant mortgage company.
• Listing your business on Mortgage Brokers Directory. For £199 per month, the platform can include your business in their local listings. Potential customers complete a form and go to your email inbox.

To join MBD as a mortgage broker, contact them via their on-site live chat.

Fatrank – Mortgage Lead Generation and Growth Hacking

Fatrank is an agency that generates first-time mortgage leads, remortgage leads, buy-to-let mortgage leads, joint mortgage leads, and guarantor mortgage leads. The platform goes beyond lead generation and marketing, covering personal and business growth.

Join Fatrank as a mortgage broker

LeadCrowd – Insurance and Financial Leads, Including Mortgage and Remortgage Leads

LeadCrowd is an online agency that generates exclusive real-time mortgage, commercial mortgage, and remortgage leads, among other financial and insurance customers. They use 24 websites, offer 46 types of leads, and boast a refund rate of less than 7%.

Here are the mortgage leads you can buy at LeadCrowd:

All leads are generated using SEO and PPC.

Here are their average costs per lead:

Join LeadCrowd as a mortgage broker

Why Buy Mortgage Leads?

First of all, it’s worth noting that buying mortgage leads shouldn’t be the only marketing strategy you rely on. Organic traffic is still up for grabs as long as you have some online presence and time and skills to create compelling content for your blog, social media, and search engines.

However, there are two major disadvantages with organic leads:

• It takes 3 to 6 months for new content to rank in Google
• You cannot control the quality of organic traffic

Even though most brands invest in SEO, the truth is that only the best of the best succeed, while the rest don’t get the desired search exposure. Whether you like it or not, you will have to beat bigger guys to acquire free mortgage traffic.

However, the rules of the game change when you buy leads.

Here’s an example:

➥    A real estate customer stumbles upon a compelling mortgage article in their favourite real estate blog and decides to explore mortgage options. Then, they tap the click-to-call button to connect to a mortgage company.

In this scenario, a publisher uses their authority to generate traffic to the partner advertiser.

Mortgage Leads Market in the UK: What Leads You Can Buy

Lead generators and affiliate networks have evolved to the point where they can dissect potential customers on the fly and share essential details with advertisers before the purchase.

Such complexity led to the convenience of choosing among these mortgage lead types:

In the real market, it’s even better: You can choose the demographics of the leads you buy: location, age, income, family status, and other marketable details.

Important: The depth to which you can set your buying criteria also depends on the lead generator. Make sure your traffic provider allows you to narrow it down to the clients you need.

How Much Can You Earn as a Mortgage Broker in the UK?

As a broker, you can earn hundreds to thousands of pounds from a single mortgage, depending on your commission structure and the partner lender. Some mortgage brokers only charge their lenders – the so-called procurement fee – while others charge their borrowers.

The typical procurement fee is around 0.4% of the mortgage size; on a £300,000 loan, it would be £1,200. But if you also charge the borrower – and can get clients under this condition – you can double the income.

Likewise, brokers can charge a flat fee, which often ranges from £500 to £1,500.

How To Start as an Aspiring Mortgage Broker

Buying leads will make it much easier to acquire clients, but it’s still impossible to get a head start without deep industry knowledge. As an aspiring mortgage broker – even if you haven’t originated a single mortgage loan yet – you must first make sure you know the theory.

Here are some of the crucial parameters to shape your mortgage leads generation strategy:

Mortgage Loan Type

First, ensure the mortgage leads you’re targeting seek the loan you’re providing. For example, customers taking out a mortgage loan to buy a house may differ from mortgage refinance leads in the loan size, length, and other conditions.

Here are some popular mortgage leads to target as a mortgage broker in the UK:

Loan-To-Value Ratio

The loan-to-value ratio indicates how much of the property’s value the mortgage company will finance (mortgage advance) and how much the borrower will pay on their own (down payment). For example, if the borrower purchases a home worth £300,000 while borrowing £240,000 and paying £60,000 as a down payment, the LTV is 80%.

Source: Statista

Here’s how LTV affects mortgage lead generation: The higher the LTV ratio, the riskier it is for the lender because the borrower has less equity to cover the loan. This means you need stringent lead generation criteria to ensure a reasonable risk-reward ratio.

Interest Rate

All other things being equal, borrowers seek the lowest interest rate and the longest loan term.

Loan terms typically range from 10 to 30 years, with some lenders extending them to 40 and even 50 years under special circumstances.

Source: Statista

Debt-to-Income Ratio (DTI)

Just like borrowers are searching for the lowest interest rates, lenders are looking for customers with a lower debt-to-income ratio (DTI), a metric that, in fact, predicts whether the borrower is solvent. For example, if the mortgagor’s monthly debt payments are £1,000, and their monthly income is £3,000, the DTI would be 30%.

Source: Statista

Credit Score

The higher the credit score, the more reliable the borrower. But then again, depending on your acquisition strategy, you might want to focus on mortgagees with slightly lower credit scores to avoid competition and because they are cheaper.

Credit Score Scale Example

As a mortgage broker, you should always stay within reasonable limits: many borrowers with poor and fair credit scores will get denied by the lender.

Here are the average credit scores with three major credit reference UK agencies:

• Experian – 797 out of 999
• Equifax – 644 out of 1,000
• TransUnion – 610 out of 710

Amortisation

Mortgage amortisation—a breakdown of mortgage payments—determines how the borrower’s interest changes over time, the broker’s commission, and how much the borrower pays toward the principal and interest at every given period.

Here are some mortgage amortisation examples:

Closing Costs

Mortgage closing costs are taxes, fees, and expenses associated with closing a mortgage deal, reaching 2% to 5% of the property’s price. In the UK, these also include SDLT tax, which is £0 on the first £250,000 and 5% to 12% on the exceeding amount, depending on the property’s value.

As a mortgage broker, finding a lender with lower closing fees can give you an edge.

How Many Mortgage Leads You Need to Buy

To estimate the optimal number of leads to buy, you should transform your business goals – for example, net monthly profit – into the target number of monthly mortgage sales. For this, you need to know the average expected income per sale (it might be around £1,000 per sale).

Then, knowing your average conversion rates, you can calculate the number of leads to buy:

If you need to sell 200 mortgage plans per month to achieve your business goals, and your average conversion rate is 10%, then you need to buy 2,000 leads.

However, if you offer several mortgage products, you might want to add a traffic quality factor or reduce the expected conversion rate to make an educated guess.

Here’s the formula:

If you need to sell 200 mortgage plans per month to achieve your business goals, and you expect your leads to convert five times worse than usual – this might happen if you switch from, say, life transfer to aged leads – then you need 10,000 leads monthly.

But then again, this will only be a ballpark figure, which you can bring closer to reality by tracking your mortgage leads throughout their journey (and thus understanding them better).

How To Get The Most Out of the Mortgage Leads You Buy

Insight #1 – Ensure Advanced Lead Qualification

From the moment the lead sees your ad, and until they connect to a live operator, they should ideally go through two qualification rounds:

Round 1 – Qualification by Your Lead Supplier

Lead suppliers like affiliate networks and online marketplaces should allow you to set the qualification criteria for the leads you want to buy (for example, you might only accept first-time homeowners from London aged 34-55).

In practice, this is done with a lead distribution technology called a ping tree:

But you can take it even further. Some software – like Ping Post Calls 2.0 – shows the most essential information to the advertiser BEFORE the purchase, allowing mortgage companies to accept or decline the lead. This way, you can guarantee a perfect match.

Round 2 – Internal Qualification

If you buy heterogeneous leads, you don’t necessarily know where to connect them, which is why you may need some further qualification with, say, an IVR system:

At the end of the day, this multi-level lead qualification allows you to stay effective, only buying high-intent borrowers who are likely to take out a mortgage loan from your or your partner lender.

Insight #2 – Track the Customer Journey from Start to Finish, not only the Post-Purchase Stage

Buying leads means you don’t need to unroll marketing campaigns, but you can still get an edge if you track your leads along their conversion path, preferably from start to finish.

Here’s how this can be done based on your size and budget:

• For smaller mortgagees, you might have to search for an affiliate network or another traffic source that provides free lead tracking software
• For bigger lenders, you might want to run your own customer tracking software, which you can rent for a few hundred pounds a month from companies like Phonexa

Here’s an example of a software for tracking web leads:

Here’s an example of a software for tracking phone calls:

And here we go again: you can take it even further by renting a cloud PBX system, a full-scale call centre that belongs solely to you (read full control and ironclad protection).

Insights #3 – Simulate Mortgage Campaigns Before Launching Them

There’s a way to test the uncharted waters with no risk: predictive modelling.

Here’s how predictive modelling works:

The best thing is that as you accumulate more data, the algorithms become more accurate.

Get Your All-in-One Mortgage Lead Acquisition Suite

Successful lead acquisition campaigns require in-depth market research, customer tracking, and analytics, and it’s much easier to perform all these routines from one place without juggling between systems and reports.

This is what Phonexa does by uniting all essential lead management products under one roof. From affiliate to social media to email marketing, you get a 360-degree view of your business and full control over it.

Here are the eight solutions you get at only £250 per month (online price calculator):

Get your all-in-one performance marketing software suite now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

This blog is included in our lead generation guide for home services, which helps you generate leads efficiently in construction, cleaning, HVAC, and other niches.

Effective lead generation is crucial for contractors looking to scale and expand their client base. Construction contractors can earn over two dozen billion dollars annually, quickly connect with potential clients, secure new projects, and maintain a steady workflow. In an industry where finding reliable and high-quality leads can make a significant difference, utilising the right tools and services is vital.

In this article, I highlight the top 18 platforms selected by our SEOs and marketers. These platforms aim to equip contractors with the insights they need to advance their businesses. The key facts are that they’re affordable, convert valuable leads, and offer prominent bonuses.

Lead Generation for Contractors: Organic vs. Paid Leads

Lead generation for contractors is a complex system of marketing measures to increase the client’s input online, usually through such ways:

• Asking for a quote
• Filling out a form
• Downloading an e-book
• Installing an application

Pragmatic lead generation for contractors, either organic or paid, results in enhanced conversion rates and a more energetic customer base. Organic leads can be acquired through a fully automated marketing campaign, which includes:

• A good-looking website
• SEO
• Blog
• Social media
• Email
• Referral programmes
• Online & offline events

When I first delved into full-scale lead generation, I realised it wasn’t a quick fix. It takes time—sometimes a year or even two—before your organic traffic hits the sweet spot where leads start flowing sustainably. Patience is vital, but what if you need results sooner?

That’s what I mean about using lead generation companies for contractors and having access to purchase-ready leads right out of the gate. Whether you leverage organic traffic channels or lead generation sites, the gist is to hit the right demographics and psychographics. The advantage of professional lead generation websites for contractors is that they factor in seasonality, location, and compliance with local business codes, which can increase the quality and relevance of your clients.

Buyer’s Journey in Contractor Business

Let’s delve deeper into the buyer’s journey for contractor services. This sheds light on how potential clients evolve from recognising a need to purchasing.

Types of Websites Lead Generation Companies for Contractors Use

Directory Lead Generation vs. Agency Lead Generation

A common dilemma for contractors is choosing between directory-based lead generation and agency services.

Directories don’t sell leads directly; they provide broad exposure to potential clients, making them ideal for building local presence and brand visibility. The leads you receive may vary in quality, and while directories are generally more affordable, the conversion potential is lower.

Ultimately, your decision should align with your goals, whether aiming for broad exposure or seeking high-quality, immediate leads.

The 18 Best Lead Generation Companies for Contractors

Group 1 – Directories

While directories typically don’t sell leads outright, they provide an excellent platform for advertising your products and services. If you seek untapped markets, a broad demographic, and cost-effective leads, directories are the best lead generation websites for contractors.

Houzz – Ultimate Guide to Home Renovation and Design Excellence

Houzz is a premier platform for home renovation and design, bridging the gap between homeowners and industry professionals. The site features a vast collection of inspiring images, insightful advice, and a detailed directory of service providers. Offering top-notch tools, resources, and connections, Houzz ensures an exceptional experience for both homeowners and home professionals alike.

PlanHub – Streamlining Home Renovation Solutions

Planhub is an online platform designed to streamline the home renovation and design process by connecting homeowners with contractors and service providers. Use various features such as project management tools, detailed contractor profiles, and a marketplace for home improvement services. The platform will also select the right professionals for your projects, efficiently managing renovation or design.

Bark – Precision Leads for Contractors

Bark is a dynamic lead generation platform that helps contractors reach a broad audience by connecting them with potential customers who fit their target demographics. For a fee, the service provides valuable contact details, such as email addresses and phone numbers, enabling contractors to find and engage with new leads efficiently. Users can also create a comprehensive online profile to showcase their services, promoting their business locally and globally.

Taskrabbit – Connecting Taskers with Clients

TaskRabbit is a versatile home services platform that links contractors, known as “Taskers,” with locals seeking assistance for tasks like moving, mounting, cleaning, and painting. While it doesn’t generate leads directly, it is an effective promotional tool for contractors. Through its contractor leads app, users can communicate with potential clients, track job progress, and receive notifications for new requests.

Thumbtack – Targeted Leads and Enhanced Visibility

Thumbtack is a lead generation directory that connects contractors with potential customers by notifying them when a relevant lead registers on the site. Contractors can directly message leads or send personalised quotes through the platform. As you build a track record of successful leads, positive feedback enhances your visibility and attracts more clients. With Thumbtack’s detailed forms, you can ensure precise targeting of high-intent leads to boost your business.

Modernize – Generating Exclusive Leads for Home Improvement

Modernize is a comprehensive lead generation directory specialising in both exterior and interior home improvement services, including roofing, doors, windows, HVAC, flooring, plumbing, and home security.

The platform provides pre-screened, live transfer leads, connecting you directly with potential customers over the phone eliminating competition with other contractors.

Glenigan – Insightful Leads for Construction Professionals

Glenigan is a directory that provides construction project leads and industry data, making it a valuable resource for those in the construction and building sectors. The platform offers detailed data on upcoming projects, industry trends, and key decision-makers, helping contractors and suppliers identify opportunities and make strategic decisions.

New Civil Engineer – Leading Source for Cutting-Edge Industry Insights

New Civil Engineer is a leading online resource for the civil engineering industry, offering news, insights, and analysis on the latest developments in infrastructure and construction. The platform covers various topics, including project updates, industry trends, and technological innovations, catering to professionals and stakeholders in the field.

The Construction Index – Lead Generation Directory to Connect with Homeowners

The Construction Index is a comprehensive resource for the construction industry in the UK, providing up-to-date news, project information, and company profiles. It offers valuable insights into market trends, contract opportunities, and industry developments, serving as a crucial tool for professionals seeking to stay informed and connected. The platform features plenty of construction companies, facilitating networking and business growth within the sector.

Nextdoor – Local Connections and Business Promotion

Nextdoor UK is a neighbourhood-based social networking platform that connects residents within local communities. It allows users to share local news, recommendations, and updates and engage with neighbours on a variety of topics, from events to services. The platform also includes features for local businesses to promote their services and connect with potential customers in their area.

Group 2 – Agencies

Agencies are the best lead generation websites for contractors if you’re seeking ready-to-convert clients immediately. Many agencies offer exclusive and live transfer leads, ensuring you’re connected with clients prepared to take action.

Here are the types of contractor leads you can purchase from lead generation agencies:

WebFX – Innovative Digital Marketing Solutions for Contractors

WebFX is a full-service digital marketing agency specialising in SEO, PPC, social media, content marketing, and web design. Known for its data-driven approach and innovative strategies, WebFX helps businesses of all sizes improve their online presence and achieve measurable results.

PlanningPipe – Streamlined Construction Project Management

PlanningPipe is a UK-based platform offering a suite of tools for planning and managing construction projects. It provides project management features, including tracking, scheduling, and document management, to streamline the planning process. Despite rarer visits than on other platforms, this platform excels in smooth project execution and timely delivery.

CraftJack – Targeted Leads for Home Services

Craftjack is a lead generation platform tailored for home service professionals, connecting them with potential customers seeking remodelling, repairs, and maintenance services. The platform offers high-quality, exclusive leads and tools for tracking and managing these opportunities.

ConstructConnect – Construction Lead Generation Marketplace

ConstructConnect is a comprehensive platform for the construction industry that provides access to a vast database of project leads, bid opportunities, and market intelligence. It offers tools for tracking and managing construction projects facilitating connections between contractors, suppliers, and clients.

Hook Agency – Elevating Contractors’ Online Visibility

Hook Agency is a marketing firm that specialises in helping contractors, home service businesses, and other industries grow their online presence. They focus on SEO, web design, and content marketing strategies tailored to drive leads and increase visibility. Hook Agency delivers measurable outcomes that boost business growth and brand authority.

Group 3 – Free Platforms

Facebook, Google, and LinkedIn act like modern-day directories, but with a twist—they’re free to use (though some directories also offer free options, while others might require a subscription or listing fee).

How Else Do Contractors Get Leads?

Contractors have three core methods for obtaining leads:

• Using organic traffic channels
• Utilising paid advertising
• Buying leads from directories, agencies, affiliate networks, or marketplaces

Numerous sub-strategies and tactics lie within these approaches. For example, partnering with various lead generation companies for contractors can help you manage risks, explore new opportunities, or run A/B tests to see which clients are more inclined to convert.

What’s the Distinction Between Lead Generation and Marketing?

Marketing is the overarching strategy, with lead generation being just part of it. While contractor lead generation zeros in on identifying potential clients, marketing manages the entire customer journey, from generating leads to nurturing them and driving conversions.

How Contractors Can Elevate Their Lead Generation With Phonexa

Phonexa’s advanced lead management software streamlines the caller journey, ensuring every customer connects with the right sales or support representative, whether leads come from the web or phone. Contractors will gain valuable insights and manage all campaigns efficiently from one centralised dashboard.

Explore how Phonexa can transform contractor lead generation and marketing:

Phonexa’s all-in-one lead management software suite, available at $100 per month, includes:

Build your plan to become an affiliate sales superstar, or book a demo to see how Phonexa can elevate your strategy.

Frequently Asked Questions

As personalisation remains the gold standard in customer service, digital devices are ideal for conversationalists.

Brands always prioritise personalising customer interactions. Whether it’s a review site or a social media platform, individuals expect influential personal connections and prompt feedback from brands.

Naturally, consumers want to feel heard and understood, and conversational marketing can deliver that experience.

Initiating a Marketing Conversation

Businesses aim to seize the moment when people are ‘on goal’ but only have partial attention. Capturing these moments allows brands to provide personalisation, convenience, and quality customer support to consumers.

It’s undisputable that a business with deep and comprehensive insights into its marketing and sales efforts can foster growth and facilitate the conversion of leads into customers. Insights-driven companies experience over 30% revenue growth year over year.

Capturing first-party data, attracting a high volume of qualified leads, and employing a conversational approach across various marketing channels enable businesses to guide prospective clients through the sales funnel and close deals.

However, before conversions can occur, brands must understand how to initiate marketing conversations and target specific audiences.

Utilise Customer Information

By making use of the data you’ve collected, you can learn which campaigns, channels, or keywords are generating the most leads and sales. For instance, you can gather vital information about your target audience and illustrate how your product can help them achieve their objectives by implementing conversational marketing software and call tracking solutions.

Demonstrate Your Understanding of Your Audience

Grasping your customers’ challenges, needs, and strengths is essential for successful campaigns and personalised marketing efforts.

Optimising your sales lead management process with Phonexa’s LMS Sync can assist you in creating content that resonates with your audience, boosts brand awareness, improves lead capture, and drives high-quality traffic.

Establish an Information Loop

Businesses often use email marketing to ensure successful conversational marketing outcomes.

If you want to leverage email marketing, consider creating an information loop starting with the subject line. This approach can intrigue your audience enough to open and consistently read your emails.

Identify Trends

With call analytics and conversational marketing software, businesses can contextualise customer data, compare various datasets, and identify trends or blind spots. If you’re looking to streamline the creation of more effective campaigns and access data-analysis resources, these marketing tools are ideal for your brand.

Ultimately, the right technological setup and the introduction of automated conversations are just the starting points for brands to grasp conversational marketing. A successful strategy hinges on prompt and reliable access to customer data, including communication history and detailed customer profiles. For companies aiming to implement conversational strategies, capturing, storing, and organising data effectively is crucial.

Defining Conversational Marketing

Conversational marketing involves having real-time conversations with your customers about your product. However, it’s much more than that. Think of it as speaking with your customer rather than at them.

As an engagement tactic, it helps you construct intelligent response flows, trigger dialogue-driven activities, and determine the best communication methods with consumers to achieve desired results.

Let’s delve into how using a conversational marketing platform and developing a strategy can help you achieve your sales and marketing goals.

What Is a Conversational Marketing Platform?

In this consumer-centric method, customers wield the power. It leverages technology, primarily artificial intelligence (AI) and chatbots. Conversational marketing platforms allow businesses to adopt a personalised approach tailored to customers’ needs and preferences, facilitating one-to-one interactions.

Crafting a Successful Conversational Marketing Strategy

A well-executed conversational strategy can help businesses forge long-term customer relationships and create authentic experiences through chatbots, messaging apps, live chat, and more. This innovative approach guides consumers through the sales funnel, ensuring they feel supported and understood.

Integrating live chat is one way to attract prospects and customers, ensuring your business remains accessible. Studies show that people are 53% more likely to purchase from companies that use live chat.

When developing products and strategies, brands must prioritise the customer experience. Consider the following factors when formulating your strategy:

• Engage visitors across multiple channels when mapping out the user journey.
• Implement solutions to better understand your audience, identify trends, and create response flows.
• Use IVR and other tools to direct interested website visitors and callers to specific representatives.
• Refine the customer journey by tracking, customising, optimising, and improving lead flow and customer engagement.

With marketing automation solutions and CRM systems, brands can create more seamless interactions with their audience, elevate the customer experience, and provide high-level customer support.

Missed our 10-minute guide on call tracking and conversation intelligence? Download it here to learn how businesses utilise these technologies to launch and manage successful call campaigns for your organisation.

Leveraging Automation as Part of Your Conversational Marketing Strategy

Innovative conversational marketing technologies, coupled with automation and artificial intelligence (AI), can enhance the timeliness and relevance of marketing conversations. Consequently, more businesses are embracing these technologies.

The primary outcome highlights the importance of digital interfaces in customer communication. Here, a digital interface is simply a medium for interaction between people and brands.

Another key outcome emphasises the increasing need to invest in automation technologies, as its become an essesntial component in virtual consumer communications. These technologies are not limited to chatbots and messaging apps but also include user behaviour recording, call tracking software, and email marketing.

Popular Solutions and Technologies in Conversational Strategies

Chatbots

Business operations now span multiple time zones and locations, happening every minute around the globe. Companies are increasingly using chatbots to manage the volume of online conversations and provide 24/7 customer support.

Here’s how chatbots can assist businesses in communicating with their target audience:

• Promote specific products and content
• Offer answers to frequently asked questions
• Obtain customer feedback

Social Media

Every day, conversations take place on platforms like Instagram, Facebook Messenger, TikTok, and others. Establishing business profiles on these platforms gives customers a place to express themselves and ask questions about your products or services.

To boost engagement, businesses often ask their audience to share content, run contests, and pose questions. These tactics help build trust and foster connections with customers.

Call Marketing

A phone call remains one of the most reliable sources of data and a crucial part of the conversion journey. Approximately 65% of consumers prefer contacting a business by phone. This preference is natural as people are very accustomed to auditory interactions.

Companies often employ call intelligence solutions like Phonexa’s Call Logic to track call campaigns using dedicated phone numbers, gain detailed attribution on call traffic, and adjust their conversational strategies accordingly.

Moreover, brands can use IVR tools and conversational marketing analytics to refine their sales funnels, create customised journeys, and gather essential information from clients.

Examples of Conversational Marketing

Let’s look at a couple of examples showcasing well-known conversational campaigns.

Sephora

Sephora, a globally recognised beauty retailer, runs several effective conversational campaigns. The company utilised two Facebook Messenger bots for booking appointments, makeovers, shade matching, and other services.

Later, Sephora introduced another chatbot that provided makeup tips, collected customer information, and redirected users to the company website. Here’s what it looks like:

Levi’s

Levi’s is renowned for making “clothes built to endure anything.” The company is dedicated to offering round-the-clock customer service and providing access to product information.

Initially, Levi’s used a Virtual Assistant chatbot, then transitioned to a web-based bot that supports online customer chats and answers frequently asked questions. Today, Levi’s conversational strategy primarily involves social media and email marketing to guide customers towards purchases with tailored recommendations.

Conversational Marketing Benefits

The main objective of a successful conversational strategy is to provide personalised digital experiences throughout the user journey and across marketing channels. Each interaction with a brand is significant, and conversational marketing helps businesses realise and leverage this.

Here are some major advantages of an effective conversational marketing strategy:

• Customer satisfaction through tailored digital experiences and conversations
• Enhanced customer engagement, loyalty, and trust
• Increased brand awareness and differentiation
• Access to key customer data and insights from active marketing campaigns
• Campaign scalability and higher conversion rates
• Optimised customer journey

The Future of Conversational Marketing

While the exact details of what the future holds for brands remain uncertain, the focus on customer-centricity is unwavering. Personalised interactions and conversational marketing are currently at the forefront of customer retention, acquisition, and engagement.

Going forward, conversational marketing is likely to involve the integration of conversational AI and new automated messaging environments. These developments will help businesses stay competitive and use brand-specific conversational tools to create unmatched customer experiences.