London remains a major global financial centre, maintaining a leading position even after the UK’s exit from the European Union. In the second half of 2022, London stood out as the foremost UK mainland region for small and medium-sized enterprises (SMEs), securing an impressive total of £22.8 billion in loans.

More recent statistics that claim almost £5 billion in lending to UK SMEs in the second quarter of 2023 confirm that British companies are still willing to take risks and grow despite economic and political crises.

However, the global economic climate is constantly changing, with signs of a potential recession emerging in 2025. Thus, lenders must take extra steps to ensure that borrowers understand that taking a business loan is a worthwhile investment during uncertain times. Implement the following five communication strategies to get business loan leads.

A Few Facts About Business Loans

The most recent statistics on UK business lending project that gross lending to UK businesses will total £488.1 billion in 2024 – a slight 2% decline from 2023 (£496 billion). Considering the recent economic situation, where some businesses have decided to take a break from loans, decision-makers at many companies are still willing to take risks and try to expand during difficult times.

According to a Forbes Advisor survey, the majority of business owners spent their recent loan funds within six months. It reveals a recurring need for financing, and the fact that loans are actively used indicates that firms are committed to their goals, making them attractive prospects for lenders.

Recognising that firm owners tend to use funds quickly enables lenders to tailor their marketing strategies to appeal to borrowers at the right time, potentially increasing the likelihood of generating commercial business loan leads.

Source: Forbes

Therefore, companies are actively exploring the lending market to obtain loans on favourable terms. You can benefit from their desire to get a reputable lender by generating business finance leads using tips from this article.

First, let’s explore the common types of business loans. Each type suits different markets, requiring distinct loan lead generation strategies.

SMEs often look for additional financing to expand their operations, invest in advanced technology, hire additional staff, or manage cash flow fluctuations. 

In some cases, they even communicate this desire online through social media or professional platforms. If you spot these opportunities early, you have a high chance of getting business loan leads for free. During crises, businesses often take out small loans to safely navigate unexpected expenses.

Use these pain points in your campaigns to generate loan leads with ease. Your marketing strategy should be precisely targeted to the leads’ needs and preferences. Ensure your campaign complies with the latest UK regulations, such as the Financial Conduct Authority’s oversight, the Consumer Credit Act reforms, or the Consumer Duty rules.

At the same time, you should have a strong, concise marketing plan. It will help you not only get free leads online but also build trusting relationships with potential clients.

Tip 1. Maximise Digital Marketing Efforts

A solid online presence is crucial for those who want to generate business leads for free. You still need to invest in online brand visibility. It includes but is not limited to high-quality photo and video content, potentially viral yet comprehensive posts, curated collaborations with influencers, and more.

Research by Harvard Business School suggests that small or medium businesses seeking loans explore online resources first. SME founders often explore social media, local, and professional communities to get direct advice from people in the community.

Another research approach of SME founders is to investigate finance marketplaces to get access to hand-selected lenders. The most well-known examples of these marketplaces in the UK are UK Finance and Funding Options by Tide. Some founders prefer to research local and nationwide lenders on their own.

Phonexa’s HitMetrix, a user behaviour analytics and conversion rate optimisation software, visualises, tracks, and documents user behaviour to produce data that shows how visitors convert after browsing through your website.

Take a product tour to transform user behaviour insights into tangible results with the Phonexa toolkit.

Harnessing the Power of SEO and Content Marketing

SEO (Search Engine Optimisation) and content marketing provide you with consistent, long-term results. While it may take 2–3 months to see the first effects of a successful SEO strategy, maintaining and improving your SERP (Search Engine Results Page) rankings becomes easier over time.

To get the most out of this practice, develop a user-friendly website that shows you as a trustworthy lender. Detail your services using relevant keywords to connect with your audience effectively. Include clear calls-to-action (CTAs) in your content to encourage visitors to take the next step in the sales funnel.

A strong backlink strategy can help you strengthen your SERP rankings. To achieve this, regularly update your website with blog posts containing links to reputable external sites and internal pages. While posting on social or collaborating with other businesses, ensure that you add links to your website.

All these steps will improve your SEO performance, enhancing your business loan lead generation, as potential clients will feel more confident communicating with you. Include clear calls-to-action (CTAs) in your content to encourage visitors to take the next step, such as filling out a contact form or scheduling a consultation.

Using Facebook Ads for Targeted Lead Generation

Facebook Ads offer a powerful platform to reach your target audience (TA). To ensure that you’ll get the most business funding leads, you need to build the campaign precisely:

1. Define your target audience: Use not only demographics but also interests and behaviours.
2. Create compelling ads: Ensure they feature engaging visuals, persuasive yet not pushy copy, and a strong call-to-action (CTA).
3. Optimise the landing page: Keep your CTAs clear and concise.

Use Facebook Pixel to track user behaviour on your website to improve ad targeting. The Facebook Pixel is a piece of tracking code installed on your website. It tracks user behaviour and collects data that helps optimise your Facebook ad campaigns.

Leverage the Lookalike Audiences feature to expand your reach by targeting users similar to your existing audience. If your source audience consists only of London-based users who filled out a loan inquiry form, the Lookalike Audience can target people with similar profiles, potentially increasing lead quality.

By combining the targeting power of Lookalike Audiences with the data insights of the Facebook Pixel, you can create highly optimised lead generation campaigns with potentially increased reach. This strategy works well with personal loan leads, and it will also be suitable for business borrowers.

Tip 2: Leveraging Social Media and Online Platforms

According to the latest Statista research, 67% of Generation Z, 71% of Millennials (Gen Y), and 71% of Generation X in the UK use social media daily. Thus, leveraging the power of social media is a great way to get free business leads.

Source: Statista

With more than 4.9 billion global users, it’s crucial to engage with potential customers on Instagram, Facebook, or TikTok to solidify your company’s brand and influence. To get more leads, focus on consistent blogging and participation in professional communities. 

Strategies for Engaging Potential Clients on Social Media

A well-executed social media strategy can create a strong bond between you and leads for business loans. To get the most from your efforts, develop a comprehensive content plan that spans several months. During content plan development, ensure that you have a consistent brand voice throughout all channels.

Film seasonal content ahead and post it among the first to encourage user interest and collect free business leads online. It’s fine to start posting Christmas-themed videos in late November.

Don’t be afraid of influencer and affiliate collaborations. These are fantastic, budget-friendly ways to reach a new audience. Another effective marketing practice is hosting webinars and live Q&A sessions with industry experts. With it, you not only educate your current clients but also have the opportunity to generate small business leads for free by acquiring hosts’ follower base for your company.

Tip 3: Building a Strong Online Network for Referrals By Using Professional Platforms

A strong online network can be a goldmine for referrals and commercial loan leads. Leverage professional platforms like LinkedIn, where you can join relevant groups, answer questions, and send tailored connection requests. We also recommend creating an account on industry-specific platforms, such as UK Business Forums, MoneySavingExpert Forum, and Reddit.

Engage in discussions, share valuable content, and use personalised outreach to get free business leads. When happy clients or partners spread the word on social media or one of those professional platforms, it’s gold for gathering finance leads for free.

Building a solid referral programme encourages current clients and industry connections to recommend potential leads, boosting your pool of prospects.

Tip 4: Effective Use of Email Marketing

Email marketing is a time-proven approach to getting commercial loan leads. The email click-through rate (CTR) in the UK finance niche is 2.1%, which is notably higher than the national average of 1.84%. To ensure that you get the most out of your email strategy, identify your target audience and don’t be afraid to classify them into the maximum possible number of target groups.

Craft tailored content for each target audience group. The finance niche is highly competitive, and you need to keep in mind that a hyper-tailored approach is one of the keys to success. 

When developing emails, ensure that your messages are mobile-friendly and visually appealing across various devices. Include a strong Call to Action (CTA) that clearly outlines the desired action.

Constantly track key metrics and use the data to make informed decisions. To determine which content resonates best with your audience, run A/B testing, where you experiment with subject lines, content formats, CTAs, and send times.

Phonexa’s E-Delivery is one of the essential solutions for performance marketers. It will help you improve deliverability and leverage the functionality of major email service providers with your email campaigns, giving you unrivalled email control.

Build your plan now, or book a demo to see how it could be easy to reach leads’ inboxes.

Tip 5: Innovative Lead Generation Techniques

In 2025, many traditional digital promotional approaches, such as giveaways or mass following, had outlived their usefulness. To stay relevant today, you need to combine fundamental lead generation techniques, such as email marketing and content marketing, with modern social media platforms (like Reels or TikTok), webinars, influencer marketing, and affiliate marketing.

To further increase engagement, consider launching interactive content, such as quizzes, calculators, and interactive infographics. People tend to prefer interactive content, especially when it offers valuable information. It sparks user interest, so they are highly likely to provide their contact data to get the results. Interactive content can help you get small business loan leads, as often, the person who is searching for a loan is the company’s founder.

Meanwhile, it’s hard to keep track of all lead generation channels if you try to do it manually. That’s why it’s crucial to have an automated lead management system that will save you time and provide you with data-driven insights.

Take Phonexa’s LMS Sync, for instance. It’s a versatile lead management software designed to track potential clients, re-engage with inactive users, and refine your acquisition strategies. The best part about this tool is that it automates various processes, allowing you to get only the best business loan leads.

Build your plan now, or book a demo to see how Phonexa tools transform fragmented processes into streamlined workflows.

Here are some ways you can improve business loan leads generation with proper software:

It’s Always Worthy To Experiment

When hunting for free business loan leads, it’s vital to try different approaches. While target audiences prefer open communication on social media, others would like a traditional email marketing approach. However, in any case, you need to establish a strong online presence, share valuable content, use referrals, and cultivate lasting partnerships. 

Take your business to the next level using five top tips for getting real-time business loan leads and boost your marketing with Phonexa’s outstanding products.

Book a demo to supercharge your marketing with Phonexa’s advanced software suite. 

Frequently Asked Questions

What is a proven lead generating software for business loan leads?

Phonexa’s suite can help you manage every aspect of lead generation, from traditional email and call management to advanced user behaviour recording and analytics.

Where can I find commercial loan leads?

Leverage social media and professional platforms to contact decision-makers directly. Your promotion should look professional yet catchy to generate leads for small business loans. There are dozens of lenders reaching out to them, so you should stand out from the crowd.

How to generate your own business loan leads

If you need a lead for a loan, combine a precise content strategy with paid ads and affiliate marketing. You can find free leads on professional platforms and social media. Prove yourself as the niche expert to get business loan leads.

Where to get exclusive business loan leads?

Exclusive leads are sent to just one business, so the best way to get those free business loan leads is to promote your lending company to potential customers directly. Try to implement social media marketing, including professional communities.

Important: This article complements our home improvement lead generation guide, which covers effective methods for obtaining high-intent home service leads at scale. Check it out for unique marketing and leadgen insights.

Have you ever wondered why prospective customers hire your competition? Imagine a couple purchasing their dream house in your neighbourhood and instantly needing to renovate the outdated kitchen. They call up a remodelling company, but not yours. You’ve just lost high-intent home improvement leads, and you don’t even know why.

This happens more often than you might think. Perhaps your home remodelling campaigns didn’t reach these prospects at the right moment, or you haven’t incorporated paid home improvement advertising into your marketing strategy. Your competition, however, actively captures these opportunities, which helps them consistently grow their customer base and market share.

Fortunately, you can still improve your paid advertising approach. With an effective plan, you can acquire more home improvement leads without breaking your budget. Let’s explore how to optimise your home improvement ads for lead generation, attracting high-quality home service leads regularly that turn into profitable projects.

What Is Lead Generation in Home Improvement Ads?

Home improvement lead generation by advertising involves planned marketing strategies that target prospective customers who can potentially become your clients in the long run. At its core, home improvement lead generation focuses on building a database of homeowners actively seeking contractors. In this competitive landscape, numerous local renovation companies fiercely compete to capture valuable customer information, such as email addresses and phone numbers, all while hoping to convert prospects into paying clients before their competitors do.

Your effective home improvement lead generation strategy needs to extend far beyond traditional marketing techniques, such as email marketing and social media ads. Additionally, you need to stay on top of lead conversion trends and make smart decisions about resource allocation. This strategic approach enables companies to target high-quality leads for home improvement projects while minimising spending on prospects with low purchase intent.

Understanding how your conversion rates compare to other industries helps optimise your marketing strategy:

Build your plan and elevate your home improvement lead generation and lead routing with Phonexa, or book a demo to see the platform in further detail.

Types of Home Improvement Leads

Note: Use the categories mentioned above to find the correct keywords for advanced targeting parameters in your home improvement advertising campaign.

However, creating a comprehensive list of services that fall under home improvements is challenging. This sector encompasses nearly any upgrade that requires the physical presence of the contractor on-site, from complete house rebuilds to setting up call routing.

Understanding the Target Audience to Succeed at Home Improvement Advertising

You cannot succeed without an understanding of who your target audience is. Even a narrowly targeted lead group, such as kitchen remodel leads, can represent very different needs. Some will want simple remodelling, while others might wish to have all the bells and whistles you can offer.

No matter what home renovation business you represent, you should analyse your audience’s motivation thoroughly. Home improvement is not generally something one pursues because they are bored; nine times out of ten, it’s a need. If you want your contractor marketing to bring you a plethora of home improvement leads, in-depth customer analysis is crucial.

The following are the basic factors that determine a homeowner’s motivation to improve their home. These can be broadly categorised into:

Here are some home improvement advertising strategies based on these motivations:

• Most homeowners delay repairs until they are an emergency. Your contractor ads need to feature reliability and quick response. Stress how you complete the job efficiently with a minimum of household disruption.
• Families often bemoan not having space. Your home renovation business should showcase creative expansion solutions. Direct your home improvement marketing at how attic, basement, or garage conversions provide affordable alternatives to not relocating.
• Investment-minded homeowners renovate to increase property value. Emphasise tangible ROI facts in your marketing. Ensure your home improvement ads showcase how high-quality materials and craftsmanship provide both short-term enjoyment and long-term value protection.

Using Home Improvement Advertising to Pre-qualify Leads

Placing home improvement ads without considering lead quality is a poor strategy that could lead to financial problems. You’ll waste your marketing budget on non-converting clicks and frustrate your sales team with low-quality prospects. These negative experiences often result in negative customer reviews, requiring additional resources to repair your company’s reputation.

Here are the two effective practices for composing home improvement ads:

1. Pre-qualify your leads through strategic ad content. Keep call-to-action copy short, punchy, and to the point so leads will be clear about what you’re offering. Avoid vague messaging, such as ‘Home Improvements Available.’ Instead, try specific messages such as ‘Custom Kitchen Overhauls for Homes Built Before 1980.’ This precision appeals to homeowners with older kitchens needing remodelling while filtering out those seeking simple repairs or new home improvements.
2. Create segmented landing pages for home improvement ads. When leads land on your homepage, they waste time finding what they need. Direct your ads to send customers exactly where you want them to go. Homeowners who click on your “Bathroom Renovation” ad should be driven to bathroom project galleries, price levels, and a brief contact form immediately, not to your general services page that requires additional navigation.

How to Generate Leads With Home Improvement Ads on Google

With over 94% global search engine market share, Google is the ad playground that you simply can’t afford to ignore. As a contractor, you can use Google Ads to generate leads.

When you launch contractor Google ads, Google places them at the top of search results, giving them visibility among your target audience. This positioning helps smaller companies compete effectively against industry giants without requiring massive marketing investments.

Google ads for contractors follow a pay-per-click model, meaning you pay nothing upfront. You only pay when someone genuinely interested in your services clicks your ad and visits your website.

How to Step by Step Create a Google Ads Campaign

Step 1. Create a Campaign and Select a Goal

Log in to your Google Ads account and navigate to the ‘Campaigns’ page. Click on the blue ‘+’ button and then select ‘New Campaign.’ Identify the objective of your campaign – website traffic, sales, or lead generation. This allows you to define conversion actions, such as phone calls or website visits, that you’ll track throughout your campaign. Alternatively, if you prefer, you may also select to “Create a campaign without a goal’s guidance.”

Step 2. Select the Campaign Type

Choose how your contractor’s Google ads will appear across the web. Options range from general search pages, images, videos, or web feeds. While a “Video” or “Display” campaign might work for graphics-heavy content, most home improvement advertising performs most effectively with a “Search” campaign type.

Step 3. Start Configuring Your Campaign Settings

Name your campaign (this will not affect your potential to generate home improvement leads). Then, establish your timeline by entering a start date and end date. Determine whether your advertisements will run continuously or only during specific hours that align with your potential customers’ search habits.

Step 4. Specify Target Audience

Select your target audience by specifying their locations and preferred language. At this point, Google will tell you how many viewers are available for you to reach with your home improvement ads.

Step 5. Set Up a Bid Strategy and Daily Budget

Set your average daily budget for paid advertising. Keep in mind that Google will spend more than this on certain days and less on others to meet your overall budget goals.

Source: Google Ads Help

Next, choose whether to do manual bidding (where you define a maximum Cost Per Click) or automated bidding (where Google optimises CPC bids for you). Remember that the cost for home improvement ads will differ depending on keyword quality and your ad’s relevance – less relevant ads typically have higher CPC.

Step 6. Add Keywords for Targeting Home Improvement Leads of Relevance

Add words that the terms home improvement leads may employ to look for your business, and determine how closely the users’ search requirements must match your keywords to show your ad.

Your keywords will directly impact the cost per click (CPC) price. Broader keywords, such as ‘home improvement business,’ attract more competition from home renovation companies and command higher bids compared to long-tail keywords like ‘kitchen remodelling company in London.’

Step 7. Create an Audience

You can create a target audience for your home renovation ad and use it again in multiple Google ad campaigns by clicking on “Create an Audience” in the “Modules” tab and selecting the groups of people you want to target. Google gets information about someone who belongs to a specific group – age group, household income, etc., from user interaction history on Google SERP.

Step 8. Create Home Improvement Ads

Finally, construct your home improvement ads by entering your landing page URL, creating enticing headlines, setting up display paths, and writing compelling descriptions. In addition, personalise device targeting by adjusting bid amounts for different devices or excluding some entirely by entering their bid adjustments as zero.

Tips to Consider Before Starting a Home Improvement Ads Campaign

Before jumping into Google home improvement ads, complete these foundational steps to maximise your investment and attract the best home improvement leads to your business.

First, create several campaigns with various settings as a testing strategy. Your home improvement advertisements will perform differently depending on your location and target audience. Having numerous campaigns running simultaneously allows you to determine swiftly which methods provide quality leads without incurring significant costs.

Consistently use proven marketing strategies in the creation of your home improvement advertisement. Thoroughly research your audience’s specific requirements, create professional material showcasing your skills, and maintain open communication through all customer touchpoints.

The following are some main tips to maximise your home improvement marketing with Google advertisements:

• Target interest, not location: In creating home improvement ads, target those interested in renovation work, not every resident of your target area. Google enables you to target those who have indicated an interest through search activity. Targeting a narrower focus saves you money while delivering leads that truly require your expertise.
• Use ultra-specific keywords: Use free tools like Google Keyword Planner to get the keywords related to your business. Long-tail keywords will help you achieve leads via Google Ads at less expense. These keywords tend to face fewer competitors and have better conversion rates, significantly improving your home improvement ad performance.
• Eliminate wasted clicks: Put words like “DIY” or “guide” into a “Negative keyword list” to prevent them from being included in your campaign. For example, in the case of kitchen remodelling marketing, you don’t want to rank for DIY queries. This strategy prevents wasting your budget on clicks from people who are unlikely to hire a contractor.
• Leverage Google ad extensions: These useful functionalities add your location, phone number, and direct links to specific services to your ads automatically. Extensions increase visibility and make it incredibly simple for potential customers to reach out to you at a moment’s notice.

Source: Google search

• Reconnect through remarketing: Set up campaigns to re-engage visitors who showed interest but didn’t contact you. Since these people already know your company, they’re much more likely to convert than cold leads. Create specialised home improvement ads addressing common concerns, such as financing options or project timelines, to bring these potential clients back to your site and generate leads more efficiently through Google Ads.

How to Advertise Your Business on Facebook

Although social media marketing is incredibly effective at attracting potential home improvement customers, not all social media platforms are created equal in this sector. For example, LinkedIn is likely to be ineffective in attracting B2C traffic, and TikTok is unlikely to reach older age groups.

The following are some general statistics on marketing media channels:

As you can see, Facebook is taking the lead. The platform has been in operation for approximately 20 years, serving over 2 billion users and 200 million business accounts. Home improvement advertising on Facebook can be highly profitable if you know who you’re targeting and how to target them.

Creating successful Facebook campaigns involves leveraging the platform’s unique targeting capabilities. Facebook allows you to target homeowners based on life events, interests, and demographics relevant to their renovation needs. You can market your work with strong visual content. You can also specify exact neighbourhoods where you want to generate leads.

Creating Home Improvement Ads on Facebook: A Step-By-Step Tutorial

Ready to launch effective home improvement ads on Facebook? Follow these seven simple steps to create campaigns that generate quality leads without hiring a Facebook ad manager.

Step 1. Set Up a Business Page on Facebook

Set up a Facebook Business page featuring your renovation services and previous projects. This unlocks Ad Manager, Facebook’s tool for creating targeted ad campaigns to reach potential customers.

Step 2. Choose a Marketing Objective

Select your marketing objective: brand awareness, traffic, video views, etc. Choose “Lead Generation” to improve Facebook ads for collecting prospect information.

Step 3. Define Your Audience

Target your market with Facebook’s targeting options. Narrow your audience by criteria like place (your service area), age, relationships, behaviours, and interests.

Step 4. Choose Ad Placement

Facebook allows you to decide where to show ads: News Feed, Facebook Messenger, or Instagram. Alternatively, you can enable Facebook to choose where your home improvement ads should be placed.

Step 5. Set a Budget and Bidding Cost for Home Improvement Ads

Establish a daily budget for consistent lead generation or a lifetime budget for specific promotions. Then select your preferred bidding model: CPC (cost-per-click) works well for driving website traffic, while CPL (cost-per-lead) optimises for form submissions.

Step 6. Choose a Home Improvement Ad Format

Select the format that best showcases your renovation work:

• Banner ads for simple before/after transformations
• Lead ads for direct contact information collection
• Carousel ads to display multiple projects or services
• Video and slideshow (Facebook automated ads) to demonstrate your craftsmanship in action

Step 7. Complete Ad Setup

Develop an ad headline and body text, and design the visual element. Monitor how your ad is performing after publishing it using Facebook’s Ads Manager.

Advanced Facebook Advertising Hacks for Home Improvement Businesses

Facebook continues to produce top-notch results for contractors seeking home improvement leads. Whether you are promoting general contracting services, roof services, or renovation services, these tested methods will optimise your advertising investment:

• Use video content to dramatically increase engagement. Facebook alone permits contractors to exhibit transformation in action—something that other platforms are unable to deliver. Imagine a brief video clip showcasing a kitchen remodel from start to finish, creating emotional connections that text alone cannot achieve. Always include subtitles in your home improvement ads since most viewers watch without sound.
• Create multiple ad variations to complement each other and generate brand recognition. Design three different contractor advertisement ideas providing the same service but employing different visuals and language. This approach prevents ad fatigue while effectively delivering your brand message to different audience segments.
• Implement A/B testing to discover what works. Test the same home improvement ads with varying headlines, images, or calls-to-action and determine which of them drive more leads from Facebook. This ongoing process of launching, measuring, and optimising ensures your Facebook advertising hacks become better and better.
• Develop inspiring content to attract quality prospects naturally. Rather than advertising services alone, offer helpful home improvement advice that solves common problems. For example, a roofer who demonstrates expertise through informative content will naturally attract homeowners who are searching for solutions. This positions you as the authority while driving qualified roofing ads on Facebook, resulting in increased conversion rates.

Expanding Your Reach to Target Home Improvement Leads on More Platforms

Global social media advertising continues to expand rapidly, creating additional opportunities to target home improvement leads beyond Facebook and Google.

Source: Statista 

Consider these additional platforms for your home improvement advertising strategy:

Complete Home Improvement Lead Management With Phonexa

Acquiring home improvement leads is only half the fight – managing and converting those leads effectively seals your ultimate victory.

Phonexa offers LMS Sync, a lead-management system designed specifically to help contractors manage leads throughout the entire marketing funnel.

Phonexa’s tools also make a significant difference in optimising pre-conversion performance.

Get Phonexa’s eight proprietary solutions at a single price (online price calculator):

Ready to transform how your business handles home improvement leads? Book a demo today to see how these tools can address your unique operational challenges and growth objectives.

Frequently Asked Questions

How does time-of-day ad scheduling affect lead generation?

Scheduling your home improvement advertising campaign when prospective customers are most likely to notice it can potentially help expose your home improvement ads to the people who are actually interested.

What is a custom audience, and how can it be utilised in home improvement advertising?

A custom audience typically consists of people already familiar with your services or business. Google and Facebook offer the choice of making a custom audience from your company’s people list or the list of people who visited your website. Targeting these leads with home improvement ads significantly increases the conversion rate.

How does pre-qualifying leads through home improvement advertisements impact ROI?

Pre-qualifying leads through home improvement ads ensures that you invest in potential customers who are genuinely interested in your services, resulting in a higher ROI.

This guide is part of our home services lead generation series, where we unveil the top free and paid lead generation methods, examine leading websites and platforms to bring in home service leads, and predict home service trends.

The digital revolution has completely changed the home services marketing game, opening up more opportunities than we’ve ever had before. On the positive side, businesses can now acquire home service leads through dozens of channels, blend them for the optimal service marketing plans, and develop their own recipe to raise brand awareness and audience range extension.

With all these new opportunities available, you need to take action – not just to grow your business, but to avoid falling behind your competitors. After all, if you don’t seize these opportunities, your competitors certainly will.

Before you spend hard-earned money on a home service marketing expert, test the ideas in this article. We’ll share numerous home service business marketing ideas completely free of charge. Some may not be the ideal solution for your business, while others you might already use but desire to improve. Continue reading to discover the “eureka” solution you needed so badly.

What Exactly Is Home Services Marketing?

Home services marketing is a set of activities to promote and advertise home repair, improvement, and maintenance services to generate sales. Key components are local search engine optimisation to enhance online visibility, targeted online advertisement through media such as Google Ads and social media, and online reviews and feedback for reputation building.

Companies need to align their marketing channels with their own intentions. In home services marketing, they should prioritise achieving exposure among the local community and establishing warm contacts with communities.

This article offers practical tips on how to leverage your existing marketing campaigns and information about others that you could start applying. Focusing on local SEO strategies, employing local keywords, and participating in local events, home service businesses can establish themselves and interact with prospects better.

Moreover, using customer reviews and partnering with local influencers can establish credibility and trust within the community to secure long-term success with your home services marketing.

Best Home Services Marketing Tips You Should Try in 2025

Make Use of Home Services Social Media Marketing

Effective home services digital marketing cannot be achieved without the use of social media potential. While numerous influential platforms exist, you should ideally incorporate at least two into your marketing approach.

Various social media platforms prefer various content types. To function at best, tailor your content to the platforms you’re using and create personalised home services marketing campaigns. The following are three home care marketing concepts for three social media account types that your business can blend and combine:

Most social media platforms share the following common benefits to home services marketing campaigns:

• Ability to interact with customers through direct messages or via comments and reviews features
• Offering detailed information regarding your company so potential customers can easily locate it
• Participating in business and location-specific virtual forums, communities, and events

Execute Social Media Platform Advertising

Social media home services advertising offers scalability and the ability to manage your budget to run marketing campaigns with predictable outcomes. These are the main reasons for implementing social media home service advertisements:

• Precise targeting: Most home service companies restrict their operations to particular geographic territories. When your business follows this model, spending advertising dollars on homeowners outside your service range simply wastes your marketing budget. Social media platforms excel in offering precision targeting capabilities that allow you to invest exclusively in ads reaching people within your service area who actually need your services and could become your customers.
• Budget management: Social media platforms allow you to customise digital marketing for home services based on your budget. For example, if you employ Facebook ads for home services, you can pay for each click on your advert by an individual, each visit to your landing page, each response to your advert post, or for each thousand views of the advertisement. There are even more choices to set up budgets and bidding strategies, so you’ll be like having a home services ads agency in your pocket.

• Advanced analytics: Data from social media platforms enables you to track the activity of home service ads in real time. Conversion rates, click-through rates, and user engagement rates will provide you with information about your target audience that you can use to make your home services marketing campaigns more effective.

Create and Refine a Google Business Profile

Google Business Profile (previously known as Google My Business) offers businesses a complimentary platform to control their online appearance across Google’s Search and Maps services. When customers search for your business name or services on Google – the world’s most frequently visited site – this profile is your digital storefront, displaying essential information about your company directly in the search results.

Investing time in your Google Business Profile can significantly increase your lead generation:

• Local visibility: When someone searches for home services in your area, an optimised profile helps you appear in the “Local Pack” – the top 3 listings with map pins that appear before organic search results.
• Customer trust: Verified profiles with recent photos, complete service information, and positive reviews build credibility. Homeowners often check reviews before contacting service providers.
• Direct contact options: Customers can call your business, request a quote, or get directions with a single click, reducing friction in the lead generation process.
• Insights about customers: The profile provides analytics about how people found you and what actions they took, helping you refine your home services marketing strategy.
• Service categories: You can specifically list services you offer (like “water heater installation” or “deck repair”), helping match you with customers looking for exactly what you provide.

When you keep your Google Business Profile updated and complete, it works like complimentary marketing for your business, connecting you with local homeowners exactly when they need you. This represents a powerful component of SEO for home care businesses, as it positions your services prominently in local search results. The profile directly generates home service leads by displaying your business to potential customers who are actively searching for solutions you provide in their area.

Invest in SEO Marketing for Home Services

Search engine optimisation for home services businesses is how you optimise your website and online presence to rank higher in search results when prospects look for the services you offer. It involves strategically using relevant keywords, creating quality content, building backlinks, and optimising technical aspects of your website.

For plumbers, electricians, landscapers, and other home service providers, SEO is particularly valuable because most customers begin their search for these services online. When homeowners need a service urgently, they typically search phrases like “emergency plumber near me” or “HVAC repair today.” Being visible in these moments is crucial for capturing leads.

Unlike paid ads that disappear the moment your budget dries up, SEO keeps bringing in organic leads long after you’ve done the work.

Search engines don’t instantly trust new or recently optimised websites. Google and other engines typically take 3-6 months to verify your site’s trustworthiness and relevance. This verification process involves analysing your:

• Content quality and relevance
• User engagement metrics
• Backlink profile
• Technical performance

Optimising elements like title tags, meta tags, and descriptions enables the search engines to establish what your pages are about. When you improve these elements, search engines need time to index the changes, crawl your site, and adjust your rankings accordingly.

Search engines must observe how users interact with your optimised page before confirming it deserves a higher position.

While this timeline can be frustrating compared to paid advertising’s immediate results, the patience pays off with more sustainable visibility that users trust and continues delivering leads long after your initial optimisation work.

Ask Customers for Referrals

Nothing is more powerful than word of mouth for growing your business – a satisfied customer who recommends you to friends provides the best possible endorsement. People naturally believe people they know better than any advertisement you may develop.

Effective home care marketing always gives the most importance to customer referrals because they grow your business in several unique ways:

• Pre-qualified leads: Referrals send you qualified leads. When someone refers you, their friend already trusts you and knows what you do, which gets around the regular sales process.
• Neighborhood clustering: These recommendations typically cluster in neighborhoods, enabling your service routes to be more effective and minimiіing travel time between jobs.
• Similar client profiles: Friends tend to refer to friends with similar budgets and homes, automatically matching new customers with your ideal client profile.
• Reduced marketing costs: A robust referral system costs much less than advertising, so referrals become a foundation of any successful home services marketing strategy.
• Natural expansion: Referrals allow for organic growth. Organic growth for your service base comes from word of mouth, without the danger of scaling too quickly.

The real magic of recommendation-based marketing is its authenticity. When customers actually rave about your work with other people, they build credibility that no amount of promotion could ever reach. This real endorsement sets the stage for successful long-term home services marketing that will fuel your business for years to come.

Implement Paid Search Advertising

Paid search advertising for home services is a digital marketing strategy whereby companies pay to present their ads in prominent positions of search engine listings when users search for relevant services like plumbing, cleaning, or electrical work. Unlike organic search results that appear based on relevance and authority, paid search ads appear because businesses bid on specific keywords related to home care services.

Imagine a homeowner discovers a burst pipe flooding their kitchen. They’ll likely grab their phone and search something like: “emergency plumber near me” or “24-hour plumbing service.” This is where effective home care advertising shines. When users are in crisis, 69% of users start their online experience with search engines, making Google home services ads crucial for capturing these urgent needs.

When your ad appears at the top of search results, you’re the first option people see when looking for home services. This prime spot can dramatically boost calls to your business, particularly since most people don’t bother scrolling down to check other options. When someone has water pouring through their ceiling, they’re likely to click on the first available solution rather than comparing multiple options, making top ad placement invaluable for home services advertising.

Build your plan today, or take a product tour and learn how Phonexa’s single operating solution works.

Bing in the UK is the second most used national search engine after Google and offers a unique advantage for home services marketing. Bing tends to have less competition for the keywords that advertisers use when advertising home care, so they cost less per click. Additionally, Bing ads can reach demographics that Google might miss, particularly older homeowners who often use Microsoft products by default and frequently require home services.

Boost the Design of Your Website

A well-planned website acts as your digital storefront, giving customers a frictionless experience to find and book your repair, maintenance, or improvement services. Homeowners need their plumbing and electrical issues resolved quickly when they have emergencies. They want to get help quickly and conveniently.

A well-structured website provides customers with several important advantages:

• Direct access to services and contact information
• Accurate understanding of your service capabilities and services offered
• Trust signals through credentials and testimonials
• Seamless booking or processes for requesting quotes
• Mobile accessibility for convenient emergency use

Here are essential tips to create an effective website when marketing home services:

To track how customers interact with your website and identify friction points, consider using Phonexa’s HitMetrix. Its advanced capabilities, including heatmaps, click tracking, and session recordings, help you assess and tune various website components to boost conversion rates.

Generate Leads Through Events

Events are a goldmine of opportunity for your home services marketing campaigns. When you host a workshop or sponsor a community event, you create valuable face-to-face contact with potential customers. Think about hosting a do-it-yourself home repair demonstration to gain credibility, or to attract your business to local fairs and charity events to raise visibility.

Don’t waste an event opportunity – always collect contact information. Create a signup sheet and organise a giveaway that requires contact details to participate, or distribute digital business cards with linkable embedded information so attendees can learn more readily about your services. Bring your portfolio to life with before-and-after photos of your work, distribute business cards, and offer special event-only discounts to generate instant interest.

Remember that successful home services marketing goes beyond direct sales. Develop solid relationships that naturally lead to referrals when visitors recommend you to their networks. Maximise your event reach by promoting coverage via your media channels to reach those who could not attend.

Don’t limit yourself to your own events, however. Don’t miss the opportunity to actively participate in other business events in the home services field as well. They’re excellent opportunities to network with peers and hear about new home services marketing ideas you haven’t considered.

Google Local Services Ads for Home Services

Google Local Services Ads deserve their own particular discussion in your home services marketing. When a user queries “emergency plumber near me” or “local electrician,” Google conveniently introduces them only to those users within your service area who need exactly what you offer.

Source: Google

Once Google validates your business credentials, you receive that gorgeous green “Google Guaranteed” checkmark on your ad. It directly informs potential customers that Google stands behind your work, creating trust before you’ve even had your first conversation.

Instead of paying for clicks or views like typical ads, you only pay when someone actually reaches out to your company through the ad, by call, message, or scheduling an appointment. This way, you pay for actual leads.

It is worth employing call automation with its Call Logic management software to handle these valuable inquiries effectively. As the leads are generated from your Google home services advertising campaigns, you’ll want strong systems in place to capture and hold each opportunity. Phonexa has strong tracking capabilities like call recording, caller information, direct call buttons on your website, and reporting that shows which keywords are bringing your best leads. These statistics allow you to constantly optimise your digital marketing for home services.

Ready to boost your ad performance and home services marketing to the next level? Build your plan today, or book a demo to learn how Phonexa can help your business.

For even more successful results, add Google Bookings to your home services ads inventory. This functionality allows customers to schedule appointments directly from your ads with no extra steps, delivering a seamless experience that converts more searchers to booked appointments.

Add a Live Chat Feature to Your Site

When homeowners suddenly face a burst pipe or electrical disaster, they don’t have time to wait for email replies. They need help right now.

Adding live chat to your service company’s website gives customers an instant lifeline. Picture this: it’s 9 PM and someone discovers water collecting around their water heater. Through live chat, you can immediately gauge how serious the situation is, walk them through temporary fixes, and get an emergency service call on the books.

Who gets the business? You do.

Live chat enables your home services advertising to be active rather than passive by:

• Providing instant responses as customers seek service pricing or scheduling opportunities
• Establishing trust through immediate problem-solving prior to competitors even reacting
• Turning site visitors into appointments while they are still emotionally invested
• Collecting valuable customer insights to refine your home services marketing strategy

Most importantly, live chat shows customers you prioritise their needs. In an industry where response time directly impacts customer satisfaction, this simple website addition creates a powerful competitive advantage that keeps your phone ringing and schedule full.

The Power of Client Reviews in Home Services

No marketing tactic will boost your home services digital marketing better than genuine positive customer reviews. Reviews inform prospects that you provide quality work, fair prices, and excellent customer experiences. Today’s consumers value reviews on all platforms – from social media pages and websites to search ads, Google Business Profiles, and industry directories.

By asking for clients’ reviews, we are doing more than just polishing our reputation. Being proactive in this manner opens up several opportunities:

• Contacting past customers offers the chance to introduce them to new offerings or special discounts.
• Requesting feedback demonstrates your commitment to listening and improving. This builds stronger relationships, which are essential for any successful home services digital marketing strategy.
• Real reviews dramatically enhance your SEO performance, making it easier for new customers to find you online.
• Those first few testimonials break the ice for others. Most customers are hesitant to be the first, but when other people share positive experiences, more will follow. This snowball effect is what will dramatically increase your online presence and reputation.

Don’t underestimate how powerful a simple “How did we do?” can be for your business growth.

Business Listings for Home Service Companies

Effective home services online marketing must include business listings where local customers actively look for help. In contrast to general platforms, these specialty directories connect homeowners directly with local professionals, perfect for emergency fixes or scheduled maintenance.

These listings organise companies by location and service, featuring essential information like reviews, pricing, images, and contact details in one location.

One major advantage of business listings? Many listings feature companies alphabetically, so smaller businesses stand as much chance as industry leaders in meeting customer search criteria. You don’t need the biggest marketing budget – just visibility when customers need you.

In order to differentiate yourself from others, regularly update your business profile with recent project photos and encourage satisfied customers to share their experiences. As competitors may be able to hold onto outdated listings, your dedication to this attention to detail is a differentiator that drives more service appointments directly into your business.

Building Community Partnerships

Community involvement and local business connections provide effective avenues for promoting home services effectively. Local well-established businesses have already earned neighborhood trust – a resource that can be used for your company with strategically coordinated collaborations.

Create referral networks with other complementary businesses to tap into their loyal customer base. For new entrants to the market, these partnerships offer local insider knowledge of tastes and purchasing habits that generic market research cannot provide. This allows you to tailor your service offerings and marketing messages specifically to community needs.

Most rewarding partnerships for home services marketing come from complementary fields. Bathroom remodelers can partner with plumbers, garage conversion professionals can be paired with painters, and home renovation companies can work with real estate agents and vice versa to supply a seamless client experience with disparate service needs.

When local businesses refer each other, everyone wins: businesses receive new customers, and homeowners receive trusted service referrals from folks that they know.

Run Text Messaging Campaigns

While businesses rely heavily on email, your customers barely check their inboxes outside working hours. For home services marketing, SMS campaigns yield remarkable results with a whopping 98% open rate and are the optimal tool to nurture leads.

Before you start sending texts as part of your marketing plan, think about these pros and cons:

Texting is optimal when you already have phone numbers and want to create a sense of urgency. For example, a roofing contractor might send: “Winter is coming! The first 20 callers this week receive free roof inspections. Call now to get on the list before the season rush begins.”

This approach doesn’t just generate leads – it gets people to act right away. Even customers who miss the special offer might call to discuss other services, giving you valuable opportunities to turn them into paying customers.

Boost Your Business With Lead Generation Websites

Consider having your business featured on specialised lead generation websites. Some websites offer free business listings to home service professionals, while others, like Yelp, have broader audiences but still produce a high volume of home service leads.

These sites actively wish to increase their business directories and will assist in developing professional profiles that draw in customers. It is critical to keep your information up-to-date for fruitful home services advertising. Numerous prospective customers go to these sites explicitly to verify your reputation, so attempt to finish various projects via these channels and urge satisfied clients to post positive reviews.

Remember that websites like HomeAdvisor have excellent SEO visibility. When homeowners look for services you offer, Google tends to display results from such specialty directories. If you’re not taking advantage of those opportunities, your competitors likely are.

Want to know more about generating home service leads? Check out our in-depth guide recap of the top online platforms that bring service providers and clients together. Don’t miss this opportunity to grow your business!

Keep Customers Informed With Email Home Services Marketing

In 2023, marketing emails in the UK recorded a whopping 39.98% open rate, the implication being that customers are responding to this channel actively. Even more appealing is the potential ROI – businesses can achieve up to $36 for each email marketing dollar invested.

Why should it be important to your home services company? A well-crafted message about seasonal maintenance opportunities, special offers that expire soon, or helpful home care tips can turn prospects into paying clients.

Smart business owners use email automation to take their marketing up a notch. These tools send out emails when your customers are most likely to read them, personalise content based on what each client needs, and show you which campaigns are actually making you money, so you can repeat what works.

Want to maximise results?

• Structure your email marketing for home services around seasonal triggers. Send reminders for AC tune-ups since summer is approaching, or pipe winterisation tips in early autumn.
• Make each message personal by invoking previous work you’ve performed for them.
• Test out various sending times – try Tuesday lunch or Sunday morning when homeowners typically plan their weekly maintenance routines. You can also vary your sending schedule to see optimal results.

Don’t Forget to Use Newspaper Advertising for Your Home Services Marketing

While most businesses focus only on the internet, the old-fashioned advertisement in newspapers continues to be a plus for home services advertising. Local newspapers even it out, placing your little business right beside well-known companies and immediately garnering credibility in the eyes of readers who might not have access to you online.

For new home service providers looking to make their mark in a competitive market, newspaper ads will generate valuable local leads from homeowners who are still loyal to the print media.

Keep in mind, though, newspaper ad space doesn’t come cheap. Before advertising, research each publication’s readership carefully to ensure it matches your target market. An expensive ad reaching the wrong audience wastes money that could be better spent improving your web presence.

Offer Special Discounts at Peak Periods

Special discounting during peak seasons, such as summer months for lawn care or winter for heat and air work, serves to distinguish companies from their competition and develop home care marketing campaigns for strategic time management and assets.

An attractive idea would be to promote time-sensitive offers, such as “Book our land mowing services with us by March 20th and avail a 10% seasonal discount!” Such tactics build up excitement and generate purchases.

During peak periods, you will have to invest in hiring more staff and renting more equipment, and transport to accommodate higher demand. Unused slots in the schedule translate into lost revenue and wasted resources. You can offer discounts on your services for some days or hours to fill up the empty slots and optimise your business returns.

Social Media Giveaway or Contest

Social media typically gets people talking and sharing. Use contests and games to quickly grow your followers and keep them engaged in your content. By using contest and giveaway posts, you are able to bring traffic to your business profile without extra marketing costs.

You can request users to perform various actions on your social media account and provide various incentives. The possibilities never run out!

• Offer a chance to win a complimentary home maintenance service, such as an  HVAC check-up, plumbing inspection, and electrical examination. People can enter your contest simply by liking, sharing, and commenting on your contest post.
• Run a contest where individuals submit photos of their yard or lawn in dire need of renovation or landscaping. The grand prize is a reduction in the price of yard makeovers, such as lawn care, landscaping, and garden design services.
• Organise a giveaway for a home improvement store gift card. To participate, individuals can like your social media sites and tag friends who might be interested in your services.

Consider posting your contest posts as paid advertisements to obtain even greater visibility.

Place Your Branding Everywhere

Consistently showing off your brand elements helps people recognise your business instantly. In the case of home services marketing, it implies crafting content that will allow users to identify your business.

When developing your brand look and feel, make sure it works everywhere – your website, truck graphics, uniforms, and all your marketing materials. Rather than relying on appeal, think about how it communicates the values and essence of your company. Ask yourself: Does this style convey that we are an established construction company with years of experience? Does this voice imply that we’re a welcoming staff that enjoys performing custom bathroom renovation work for those with special needs?

Remember that good digital marketing for home services means keeping your branding consistent and ensuring all elements of your brand shine through in every customer interaction. These include logo, name, color scheme, fonts, tone of messaging, and content style.

Spread Mailers

Get your flyers and postcards into local mailboxes by hiring a delivery team or using postal services. It’s still a great way to reach potential customers right where they live. This can be an ideal additional strategy for your home services internet marketing in case you get users to call you, email you, or visit your company website.

Source: Postalytics

With regular mail, you can zero in on exactly who you want to reach – homeowners in specific neighborhoods or apartment dwellers in certain buildings.

Include Location Pages on Your Home Services Website

If you have your business in several locations, you should establish individual web pages that are geared towards the home services provided for each location. Ensure that you put up the following pertinent information on the pages of the location:

• Contact details and address of your business location
• Descriptions and a list of services offered in that particular area
• Customer reviews in the local community
• Local phrases and keywords relevant to the area to improve SEO
• Videos or images showcasing your work in that location
• Links to relevant blog articles and posts, and social media buttons

With local service pages included, you can boost your site’s SEO visibility for users in particular areas. Moreover, you will be in a position to demonstrate that you are available and dedicated to the locality, and this earns the trust of the community audience. In creating social media or Google ads for home services to target users by location, do not forget to link them to related pages on your website.

Promoting Home Services via Video Marketing

Using videos in home services digital marketing can accomplish many goals. Videos pack a ton of information into just a minute or two, and they’re getting easier and cheaper to make every year – even if you’re not a pro.

A home improvement business can create various video content to make its services popular, gain the trust of customers, and humanise the brand. Here are the most optimal methods to do it:

• Before and after showcases: Showcase the fruits of your labor in converting outdated kitchens into contemporary, functional kitchens, highlighting your expertise in kitchen design and remodeling.
• How-to videos: Give step-by-step guides on decluttering, organising, and maximising garage space, providing practical tips for homeowners who wish to get the most out of their garage.
• Customer testimonials: Share real testimonials from satisfied customers who have seen the remarkable results of your bathroom remodeling services, showcasing your ability to deliver tailored, bespoke results.
• Virtual tours: Offer virtual tours of backyard makeovers, highlighting your landscaping and outdoor design services, and motivating homeowners to design their dream outdoor spaces.
• Meet the team: Present your team of skilled HVAC technicians in video profiles. Emphasise their experience and dedication to offering dependable and efficient cooling and heating solutions.
• FAQ sessions: Answer general plumbing issues and questions via FAQ videos. Invite users to write questions for future videos and give feedback on your solutions.
• Safety and compliance guides: Inform homeowners of compliance standards and safety protocols regarding roofing and siding installation, showing your interest in professionalism, customer safety, and quality.

Creating a video might be an excellent long-term home services marketing strategy, increasing your online presence and credibility. Remember that Google’s algorithm prefers websites with videos, so make sure to use it for Google search ad creation as well. Meanwhile, keep in mind that videos will slow down page loading time, so avoid placing more than one per page or employ web tools blocking videos from auto-loading.

Сheck, Analyse, and Improve Your Marketing Campaigns

Keep this check-analyze-improve cycle going for every campaign you run. It’s how you’ll know what’s working, what’s not, and where your marketing dollars are best spent. 

Monitor the key performance indicators that are connected to your home service marketing campaign. These are the number of visitors to your website, clicks on your ads, leads generated, cost of customer acquisition, and sales.

Once you have all the statistical data at hand, analyse the gathered metrics. Some of your KPIs can directly correspond to your specific marketing efforts, such as the number of customer calls received from clients who clicked on your Google Local Ad. Others can be a measure of the overall success of your home services marketing, e.g., how many new customers and profit were gained. Analyse the underperforming and overperforming campaigns and find out which ones successfully accomplish their tasks but don’t seem to contribute to company growth.

Continuously fine-tuning your marketing helps you put your resources where they’ll do the most good. You may need to tweak the targeting or bidding settings of your social ad campaigns, test new channels for promotion, or optimise your website with more CTAs.

Hire a Home Services Marketing Agency

You can always hire a home services digital marketing agency.

You may also get the services of professional advertisers early during your home services marketing campaigns. You will therefore be in a position to obtain leads within a brief period, start working with a local community, acquire your first user reviews, and direct customers to spread the word about your services to their acquaintances. You can even develop your home services marketing concepts and execute them while collaborating with the agency or later.

Having an agency to complement your existing home services marketing strategies may have several benefits: 

• First, agencies possess a treasure of experience and knowledge, so they can identify where you need to strengthen your campaigns and offer solutions. 
• Second, distributing the load of marketing chores between professional marketers and yourself will allow you to focus on core business operations. 
• Finally, by utilising the agency, you will have scalability and flexibility that you can utilise in the future to create more home services advertising campaigns.

A Quick Recap of Best Home Services Marketing Tips

In case you have a home service company, then it’s definitely worth your time to learn about all potential ways of home services marketing. Finding the most effective ways to speak to your audience is the secret to success. Monitor the new channels your competitors do not utilise and enjoy the resulting influx of high-quality leads. Study trending techniques, learn from industry veterans, and continuously sharpen your home services digital marketing based on industry trends and customer feedback.

Keep the following in mind when creating your home service marketing strategy:

• Employ a variety of ways to increase your business’s visibility. Don’t neglect SEO.
• Maximise solutions that make targeting the right audiences possible. Make use of A/B testing whenever possible for maximum home services marketing effectiveness.
• Determine the ROI of the marketing solutions you’re in the process of testing. You may discover you can generate the same quality leads with other solutions that will cost different levels of investment.

Build Your Home Service Business With Phonexa

Phonexa’s suite of software provides mechanisms for designing, optimising, and automating home service marketing campaigns for generating leads for home services. It provides several important tools for managing marketing channels, such as call tracking, email, and SMS marketing. You can also bundle leads from other channels and see and disperse them with one platform for lead management.

By removing the complexities and automating lead distribution and tracking, Phonexa’s LMS Sync simplifies lead generation, performance monitoring, and revenue expansion. The eight-in-one performance marketing suite can make your home service company grow and run smoothly.

Get Phonexa’s eight proprietary solutions at a single price (online price calculator):

Build your plan, or book a demo to discover how Phonexa’s eight-in-one marketing solution can propel your home services marketing to new heights today!

Frequently Asked Questions

Is marketing a home care business costly?

Marketing expenses for a home care business can differ depending on your strategies. Though some strategies can be costly, there are also affordable alternatives, including social media marketing and establishing referral networks.

How to promote your home care business online?

To promote your home care business online, start by creating a professional website and local search optimisation, and promote your website using social media platforms to reach out to potential clients. Prioritise quality content, precise audience targeting, and local online event and charity sponsorship to achieve maximum digital marketing efficiency for home services.

How to acquire clients for my home care business without prior experience

Use various types of advertising to get your first customers, such as Google Local Ads, local business listings, search ads, and door-to-door delivery of mailers. Once projects are finished, prompt your customers to post reviews on home service lead generation sites, social media, and others. A more expensive alternative would be to hire the services of a professional home care marketing company.

As technology evolves, the growth of the HVAC industry is undeniable. In 2022, the international HVAC market was around $159 billion. Also, estimates show that the HVAC industry will grow to $227 billion by 2028.

But here’s a twist: HVAC companies must develop high-quality acquisition campaigns and strategies to generate free and paid HVAC leads in bulk.

Capturing and converting HVAC leads is a competitive advantage, especially when consumer attitudes and worldwide environmental concerns drive the demand for green and efficient HVAC solutions. The more quality HVAC leads the business captures, the greater the possibilities for increasing its consumer base and building market confidence.

This article explores HVAC lead generation and offers strategies and best practices to help companies compete and grow. Businesses can improve their outreach by analysing HVAC lead generation and building a successful marketing funnel.

Key Principles Regarding HVAC Leads

Definition of HVAC Leads

HVAC leads are potential clients or companies searching for Heating, Ventilation, and Air Conditioning (HVAC) solutions. HVAC leads might be homeowners upgrading old heating systems or companies searching for energy-efficient ventilation. This can be achieved through online searches, referrals, or advertising solutions.

HVAC leads typically include contact information, the nature of the HVAC service needed, and the project duration. Companies can customise their offers and contact prospective HVAC customers with these details. As smart HVAC systems and green technology continue to advance, obtaining and nurturing these leads is crucial to stay ahead and address the diverse requirements of a quickly changing market.

Take a product tour to understand how Phonexa’s suite of performance marketing software can help you convert and create more HVAC leads.

Types of HVAC Leads

Residential HVAC leads are homeowners looking for a heating, ventilation, and air conditioning service for their home. They are average homeowners who require a new air conditioning system to be installed, replacing current heat units, or a regular maintenance program. These leads originate from internet queries, referrals, or direct homeowner-targeted marketing.

Commercial HVAC leads are businesses that require HVAC services. Industry events, business inquiries, and referrals can generate such leads. Commercial HVAC leads data can include commercial space square footage, particular industry requirements, and the need for advanced quality systems.

Emergency service leads are essential for HVAC businesses that provide rapid response and repair services to restore customers’ comfort and safety. HVAC businesses give precedence to emergency calls, emails, and online service requests based on urgency and severity. Emergency service calls require immediate inspection, trained personnel, and instant repairs or temporary repairs. This service addresses urgent issues and builds trust, turning emergency calls into loyal customers.

Why Quality HVAC Leads Matter More Than Their Quantity

Quality HVAC leads have issues that should be resolved immediately, such as a defective air conditioner in the summer or a faulty furnace in winter. These leads are defined by their high interest in and need for HVAC services. Aside from that, HVAC leads will be more apt to interact with a service provider since they are not merely seeking information but need solutions right away.

HVAC-qualified leads are residential homeowners who undergo a total breakdown of their HVAC system during adverse weather conditions. Because the condition is critical, the homeowner will most likely go with the initial HVAC repair company that can move quickly and efficiently to address the issue.

In the meantime, many generated HVAC leads can only be partially interested in obtaining advice on HVAC maintenance or planning future upgrades. Obtaining such HVAC leads for contractors can only mean two things: 1) decrease the conversion rate, and 2) additional money and time invested in nurturing and educating these customers.

HVAC businesses can handle their resources effectively by focusing on high-quality leads. This will ensure that their marketing efforts and service teams aim at the best leads who are likely to turn into real employment. Around 70% of marketers agree that making lead quality the priority aim of their lead generation is essential. By extending immediate assistance to those in immediate need, this approach not only brings more efficiency to the operations but also raises customer satisfaction.

Source: Convince & Convert

HVAC Digital Marketing Strategies for Lead Generation

Welcome to the world of real digital marketing strategies for HVAC lead generation! It’s all about getting down to business and making smart, efficient use of technology to maximise your online presence and attract more customers.

We’ll cover how SEO, social media, and PPC can be utilised as a whole to help you target those who most need your services. No speculation, just honest solutions that will get your leads and grow your HVAC company. Let’s get started and explore how these web strategies can really work for you.

Take a product tour to see an early look at Phonexa’s eight-in-one partner and performance marketing suite.

Website Optimization to Maximize HVAC Lead Generation

Optimising your webpage can improve the user experience, enhance search engine rankings, and eventually convert. A well-optimized HVAC website will allow potential customers to find the services they require quickly and effectively.

For HVAC companies, this means investment in rapid-loading pages, mobile-friendliness, and simple, direct content addressing repeated customer questions and concerns. An example would be an easy-to-use scheduling feature for service visits directly on the home page, which can decrease bounce rates by a large amount and prompt action immediately. Adding customer testimonials, qualifications, and in-depth explanations of services can build credibility and trust further, which is valuable for converting visitors into leads.

• Half of all Internet time spent by users is spent accessing the Internet using mobile devices. Therefore, mobile optimisation of websites has to be one of the largest priorities for every HVAC company. 3.7 billion people, or almost three-quarters of Internet users (72,6%), will use only a smartphone to access the Internet in 2025.
• SEO (Search Engine Optimization) techniques, such as optimising for keywords around phrases like “emergency HVAC repair” or “best HVAC service near me,” help with capturing high-intent users who are actively looking for HVAC solutions.
• With integrated local SEO techniques such as Google My Business listing optimisation, HVAC companies can rank locally higher in searches so that neighborhood customers can access and choose their services more easily. This holistic web optimisation method not only rewards the quality and quantity of lead generation but also makes HVAC companies credible and customer-focused providers in a competitive digital landscape.

Social Media Marketing — Maybe the Greatest Way to Get HVAC Leads

Now, it is time to address the most important digital marketing channels for HVAC lead generation. Facebook, Instagram, and LinkedIn social presence can be utilised to reach and connect with customers. As per the study of LYFE Marketing, an extensive ratio of such customers, that is, 71%, tend to also suggest their family members and friends to a brand that they liked over social media.

For HVAC businesses, this involves creating and publishing content that will resonate with their audience, including:

• HVAC system maintenance tips
• Energy conservation tips
• Behind the scenes of HVAC projects
• Customers’ reviews

These tactics push brand awareness by highlighting the company’s reliability and expertise and encouraging sharing and participation. Social media marketing enables HVAC companies to reach audience members based on location, interest, and behavior. For instance, targeting homeowners based on location and age can boost advertisement relevance and conversion.

We have all been there — interacting with companies on social media willing to answer our questions and requests, comment, and remain active to build trust and loyalty, and convert us later into leads and maybe loyal customers. By employing social media marketing, companies can develop some of the finest HVAC leads, enhance brand awareness, and strategically thrive in a competitive digital market.

Pay-Per-Click (PPC) Advertising for Generating More HVAC Leads

For HVAC companies, PPC advertising can focus on exactly the people who require their services, be it repair services, emergency services, maintenance, or installation. Google Ads and Bing Ads have no issue targeting prospective customers actively searching for HVAC services.

Placing bids on designated keywords for HVAC service, for example, “AC repair near me” or “heating system installation,” will ensure businesses get their advertisements to the top of search engine result pages (SERPs) and thereby avail instant visibility among high-intent searchers. Furthermore, PPC campaigns are extremely trackable and give significant insights on ad performance, conversion, and ROI, making it possible for HVAC companies to optimise their campaigns for the better. The companies can generate about $2 in revenue for every $1 investment in Google Ads.

Want to learn how your company can get more HVAC leads? Book a demo and learn how Phonexa can help foster business growth.

Using Technology to Generate HVAC Leads

The Application of CRM Systems in HVAC Lead Generation

CRM solutions can enhance HVAC lead generation with automation of marketing processes, personalisation of communication, and centralisation of customer data. HVAC companies can track customer interactions, from first contact to service contracts and sales conversions.

CRM can generate targeted email campaigns for seasonal maintenance services through customer segmentation based on certain parameters such as service history or geographic location. CRM can increase sales by 29% using Salesforce, enhancing HVAC lead generation, sales productivity, and client retention. CRM data is utilised by HVAC companies in order to analyse consumer behavior patterns, craft marketing campaigns, and tailor messages towards their target audience.

Successful Lead Management To Level Up HVAC Lead Generation

As soon as HVAC leads express interest — maybe by completing a form on your site or dialing up a call — they are more than a name in a database. They are a priority. Your system immediately classifies them as a ‘hot lead’ because of her needs immediacy and the value they potentially bring.

Statistics show that businesses that automate lead management anticipate a 10% or larger boost in revenue within 6-9 months. This is not magic; this is about creating a customised experience. Automated emails remind your HVAC leads about your company, how you can help them, and why they should choose you. And when they are ready to decide, your sales team is already familiar with what they are looking for, so the final conversion is as simple as a breeze.

Conversion Strategies to Boost Your HVAC Leads & Sales

Best Practices for Converting HVAC Leads Into Customers

Converting HVAC leads into customers is a matter of proper care and strategy. Consider a typical situation when a homeowner discovers their HVAC system is malfunctioning. That is when your expertise comes into play.

Designing Compelling Service Offers and Guarantees for HVAC Leads

For businesses seeking to advance their HVAC lead generation and conversion process, refining their approach with strategic and considered practices is essential. 

Here are some additional  tips to make good service propositions and reliable guarantees:

• Segment your audience. Tailor your offerings based on different customer segments’ specific needs and interests. For instance, residential customers can be offered seasonal maintenance packages, while business customers would be more interested in energy efficiency audits and long-term service agreements. Audience segmentation and subsequent campaigns enable you to create better targeted and appealing offers and achieve a 50% higher CTR.

Source: Touchpoint

• Use data insights: Draw upon customer feedback and data to learn what your clients most value. Reviewing the history of past service calls, customer calls, and feedback can help identify trends that inform what promotions are most likely to appeal to your target audience.
• Offer graded service packages: Create different tiers of service packages that fit budgets and requirements across a wide range. For example, a standard package might include yearly maintenance check-ups, but higher-end packages might include value-added services like emergency service or discounts on parts and labor. In this way, the customer can choose the level of service desired, and there will be more opportunities for conversion.
• Highlight your warranties: Make your service warranties a clear and central feature of your HVAC lead generation conversation. Whether it’s a proof of customer satisfaction, a guarantee of timely service, or a parts and labor guarantee, a clear message of what sets your service apart can do a lot to foster trust and credibility.
• Educate your clients: Move beyond mere sales and teach your customers the value and benefits of your services. Utilise blog posts, videos, and social media to communicate advice on maintaining their HVAC systems, why periodic servicing is crucial, and how your particular offers answer their requirements. Not only does this position your company as an authoritative guide, but it also enables customers to understand the worth of the services they are being presented with.

Analysing and Tracking Your HVAC Lead Generation Efforts

Making one’s way through HVAC lead generation processes requires a diligent approach of tracking and measuring performance indicators. Treat this process as strategic navigation, where every statistic serves as an important coordinate that helps drive your business closer to more effective sales and optimal use of marketing dollars.

The role of good analysis in HVAC lead generation cannot be overstated. Businesses that nurture leads generate 50% more sales at a 33% lower cost than non-nurtured leads. This highlights the significance of generating HVAC leads and, more importantly, tracking and developing them effectively using precise monitoring and analysis.

Diligent tracking of every interaction, click, and customer query yields valuable data. By rigorous data analysis, companies can move beyond guesswork-based strategies and develop strategies based on empirical facts. This not only makes the path to successful HVAC lead generation easier but also significantly increases the likelihood of converting leads into long-term customers.

Book a free demo and learn how Phonexa can help you take your HVAC company to the next level and achieve unparalleled success.

Therefore, businesses must take a structured approach to monitoring and measuring their HVAC lead generation processes. It is not just a part of business planning but also the foundation for gaining success and growth.

Phonexa’s Call Logic can fuel HVAC lead generation with advanced tracking and performance reporting. This robust software delivers real-time call data insights, allowing HVAC companies to optimise marketing strategies, determine high-converting campaigns, and maximise their return on investment. Take your HVAC lead generation to the next level with accurate tracking and actionable insights from Call Logic.

HVAC Lead Generation Best Practices

Acquiring the skill of HVAC lead generation is essential for every HVAC company. Effective marketing ideas for HVAC companies are critical in developing a good lead-generation system. By adopting a complete and active approach, HVAC companies can keep up with the industry’s rapid growth and anticipate future trends. Prioritising quality over quantity in HVAC lead generation is crucial to ensure time and effort are invested in those leads with maximum conversion potential.

HVAC lead generation success is not just about generating leads; it’s about creating long-term relationships based on trust and loyalty. With these best practices in place, including the utilisation of marketing ideas for HVAC companies, understanding how to generate HVAC leads effectively, and possibly aligning with HVAC lead generation companies, businesses are in a position to guarantee long-term growth and surpass their customers’ expectations.

Drive More HVAC Leads with Phonexa

Whether you’re an advertiser, affiliate, or performance marketer, your success in generating leads depends heavily on how well you know customers. And that is precisely where Phonexa excels, providing in-depth information on leads, sales opportunities, and existing customers without inconveniencing them with repetitive questions or surveys.

All working in perfect sync, Phonexa’s eight proprietary performance marketing solutions help you set the best journey for every lead and keep it all under one roof with a single dashboard. With Phonexa, you’re always a step ahead without juggling reports and systems.

Get Phonexa’s eight proprietary solutions at a single price  (price calculator online):

Build your plan now, or book a demo to boost your HVAC lead generation with Phonexa.

Frequently Asked Questions

How can I acquire HVAC leads?

To obtain HVAC leads, concentrate on the top HVAC lead generation methods: SEO-optimize your site, employ social media marketing, use PPC advertising, and employ local SEO methods. Also, consider collaborating with lead generation businesses that deal in HVAC to boost your reach and interact with prospective clients.

How much do HVAC leads cost?

The cost of HVAC leads is fairly broad, depending on the source and quality. Services to generate HVAC leads often range from £20 to over £200 per lead. The price will vary based on the exclusivity of the lead, the amount of competition in the region, and the potential size of the job. Quality leads to investments that yield higher ROI.

Do HVAC contractors make a good income?

Yes, HVAC contractors can be profitable, and their success is greatly based on effective HVAC lead generation strategies. With consistent, high-quality lead generation, HVAC companies can secure profitable projects and build loyal customers. Successful lead generation and service quality can translate to big revenue and contractor business growth.

How do HVAC businesses increase sales?

HVAC companies increase revenues by embracing effective HVAC lead generation strategies, such as optimising their online presence, leveraging targeted advertising, offering competitive service packages, and leveraging social media. Additionally, building good customer relationships and promoting referrals are crucial to sustaining growth and expanding their customer base.

How do HVAC companies promote?

HVAC companies promote themselves through HVAC lead generation strategies like search engine optimisation (SEO) for higher online visibility, pay-per-click (PPC) ads for audience targeting, social media marketing for engagement with prospects, and email campaigns. Local directory listings and event sponsorships at the local level also help them raise their visibility.

Do you know what the steadily rising mortgage debt and high mortgage interest rates mean for credit companies, brokers, and loan officers? Here’s the answer: larger profit margins. Mortgage leads have become highly profitable, with thousands of them looking for reasonable loan offers.

As a mortgage professional, you can tap into the stream of mortgage leads and convert them at scale. You only need effective mortgage lead generation strategies to add to your marketing efforts.

But don’t worry – we’ve got you covered on that.

Below is your complete guide on mortgage lead generation, divided into two parts:

• Part 1. Mortgage lead generation through earned media
• Part 2. Buying mortgage leads from third-party sellers

Read on to learn everything you need to know about mortgage lead generation, both paid and free.

Who Are Mortgage Leads, and What Services Do They Need?

Around 65% of homeowners in Great Britain paid for their homes through a mortgage, and for a good reason. The average house cost in the UK rose by 50% over the past decade, leaving mortgage loans as the only feasible alternative for most would-be homeowners.

➥ Mortgage leads are prospective customers and borrowers looking for a mortgage loan to buy a property, refinance their existing mortgage, do home remodelling, etc. The reason for obtaining a mortgage might be different, but all mortgage leads have one similarity: they need a financially compelling mortgage offer.

As a lender, you can bring in an abundance of mortgage leads if you present a superior value proposition and make the most of your traffic sources.

Part 1. Generate Free Mortgage Leads Using Earned Media

Before we go in-depth about mortgage lead generation, a quick note that it’s not always necessary to generate leads on your own; you can also purchase mortgage leads from publishers or an affiliate network. But again, that’s where the strength of organic and paid mortgage leads truly provides the highest ROI.

Before we begin, note: Even if your internet presence is insignificant, you should use it to the fullest. There will always be some borrowers seeking quality content and a distinctive value proposition, which you can perhaps offer.

Step 1. Your Ideal Mortgage Lead

First things first: create a picture of your ideal mortgage lead. You may not be able to get it right the first time, but having a definition of your target customer is crucially important; if you don’t, a vague marketing focus will leave you with a life-changing bill.

Here are the two sets of factors that identify your ideal mortgage loan applicant:

• Demographics: It consists of typical characteristics of a customer base, like age, gender, location, educational level, earnings, marital status, and others that can be utilised to customise your offering.
• Psychographics: It is composed of psychological characteristics of a customer group, including interests, motivations, purchasing behaviour, values, beliefs, and cultural attributes.

Manual unlocking of demographics and psychographics – and manual processing of mortgage leads and any other leads, for that matter – is extremely inefficient when done manually. You need to use automated software in order to speed the process along and minimise the margin for error, not to mention you will know your buyers better and have a bigger sample size for lead analysis.

What software do you need to process mortgage leads?

You essentially need an all-in-one platform pre-built for lead generators and brands. Here are some of the Phonexa products you will need:

Build your plan now, or take a product tour to discover how Phonexa’s platform can help you close the loop between leads, calls, clicks, and revenue.

It’s also worth noting that mortgage lead generation can be harsh to those who ignore its intricacies. If you’re up for the challenge, be prepared to survive regulatory stranglehold and to be in a position to explain to your leads why they’ll need to make the unordinary commitment that most borrowers must make when they choose to apply for a mortgage.

Here are the challenges you might have to face while generating mortgage leads:

Step 2. Create a Jaw-Dropping Unique Selling Proposition

Your unique selling proposition (USP) is your greatest advertising asset. You ought to craft something that will glue mortgage leads to the screen the second they’ve landed on your blog, website, or social media page.

However, remember you have to first identify your target customer.

Here are some of the most in-demand groups of mortgage loan leads to target with your USP:

The above is not an exhaustive list; there are jumbo loan leads, construction loan leads, non-resident leads, self-employed borrowers, bad credit leads, bridge loan leads, and mortgage protection leads, and other categories of mortgage seekers. If the buyer you prefer is not in our shortlist, do perform your own due diligence on him before you work on your USP.

Discussing which, below are some examples of a USP for different types of mortgage leads:

• First-time homebuyers: “Join 20,000 satisfied homeowners with a 99% satisfaction rate. Receive an unprecedentedly low 3.5% first-time home buyer loan and save up to £3,000 on closing costs.”
• Mortgage refinance leads: “Save as much as 30% on your mortgage payment with our Refinance Saving Analyser. Reduce your mortgage interest rate to an affordable 2.9% and get a personal refinance manager for a smooth refinance experience.”
• Property investment leads: “Double your rental returns and capitalise on pre-market investment deals to be one of the 6,000 satisfied commercial property investors.”

Make sure your USP explicitly states why a particular mortgage lead should choose you above other lenders. In the process, however, finding your dream buyer will not necessarily cost you other clients – it simply allows you to specialise and play to your strengths.

Step 3. Create an Appealing Website With Focused Landing Pages

To generate mortgage leads online, you need to have a home base where you describe everything your potential customers will want to learn and have all they will ever require, all while showcasing your USP.

Your website needs to resonate with your target buyer, be well-designed and appealing, and you can do it with purposeful landing pages.

Step 4. Hit Them With Catchy Emails

With a mere 20% of mortgage leads opening incoming emails and a forecasted CTR of about 3%, good ol’ email marketing is your number one lead gen priority. That said, mortgage lead email campaigns will be slightly different from the standard due to the complexity of mortgage products and high financial commitment.

Here are the nuances to consider for your email marketing campaigns for mortgage leads:

• Concentrate on educational content
• Regulatory requirement compliance
• Long-term nurturing amid a long sales cycle

It’s even more preferable if you’ve got other channels of marketing like webinars, offline marketing, and social media combined with email campaigns.

With that, we will not go further into more specifics of email marketing because we have covered most of its specifics in our blog.

One more thing that is noteworthy here, before we move ahead, is the AMP technology behind enabling an interactive experience in the email. With AMP emails, you can display the current mortgage interest rates and allow customers to buy directly from you in the email without needing to redirect them to your website.

Step 5. Leverage Social Media

Promotion on social media, together with synchronising it with email marketing, is among the safest ways to generate mortgage leads. You only need to learn what social media platforms depict which audiences and what advertising tools you have at hand to reach them.

Here’s the distribution of mortgage leads on social media:

The safest platforms to concentrate on when generating mortgage leads are Facebook (has the widest coverage), LinkedIn (massive potential for generating financial advisor leads), YouTube (video content is spreading like wildfire), and Instagram (pictures are all available). But again, that depends on your core offering and the instruments at your command.

The following are some instances of generating mortgage leads on social media:

Example 1 – Generating Mortgage Leads with Engaging Financial Content on TikTok:

@mortgagewithmrazek 👀 #SephoraConcealers #DrPepperTuitionContest #mortgage #mortgagewithmrazek ♬ CARELESS WHISPER X PONY BY ALTEGOMUSIC – ALTÉGO

Example 2 – Using Storytelling on YouTube for Generating Financial Leads:

Example 3 – Creating Mortgage Leads on Facebook:

Example 4 – Mortgage Lead Generation via Influencer Content on Instagram:

Step 6. Implement a Referral Program

B2B referral programs have always proven successful, as referral leads convert at 30% higher rates than leads generated from any other channel of marketing.

The significant advantage of a referral program for mortgage leads is the networking that it enables. Since the mortgage industry is so closely entwined with high-ticket niches like banking, insurance, and real estate, you can get all these customers for free and partner with professionals to optimise your referral traffic.

To generate mortgage leads through a referral program, ensure that:

• You provide flexible rewards. Instead of offering one lump cash reward to everyone, include the full scope of rewards: discounts, gift cards, tiered rewards, special membership, etc. Have all your referrers find an appealing option to select.
• Follow the rules. Make the referring process as simple as possible and follow the rules in respect of fees and kickbacks – for example, the UK’s Consumer Protection from Unfair Trading Regulations (CPRs).
• Track your referrers. Make sure the attribution is correct, and your referrers can redeem rewards without having to jump through hoops.

Evidence that referral programs work is that we also have one, a four-step referral program with a 10% revenue share every month for the first 12 months of each new referral’s contract and a 2% revenue share after the 12 months have passed.

Here is our referral program in summary:

Step 7. Consider a Local Approach

Keep in mind that the mortgage industry functions better at a local level. People tend to gravitate towards mortgage companies in their neighbourhood, so you have plenty of avenues for local advertising.

The following are the three strategies for generating local mortgage leads:

Strategy 1. Establish a Google My Business Listing

Google My Business – Google’s free business profile building tool – allows you to provide useful business information to your prospective customers and Google as well. A fully fleshed-out GMB profile will not only make it simpler for mortgage leads to find out more about you and find your local offices, but it will also boost your local search ranking.

Strategy 2. Optimise for Local SEO

You can aim for popular search requests with tools like Google Search Console and Ahrefs. For example, if you’re providing loans for individuals with poor credit history, you might want to rank for “high-cost mortgage loans,” – the keyword offers high traffic and low competition, an attractive combination to take advantage of.

But it would be even preferable if you are able to find the same inquiry but for mortgage leads in your city, i.e., like “high-priced mortgage loans London.” If you were ranking highly enough, this kind of keyword (this keyword doesn’t exist, but hopefully you get the concept) would assure you of some high-intent mortgage leads.

Strategy 3. Set Up Local Workshops

Local workshops are where the age-old rule of quality over quantity comes in. Even though the offline is smaller than, say, with webinars or any other online event, workshops generate high-quality mortgage leads at a fantastically high rate and allow you to capitalise on network opportunities.

Part 2. The Right Way to Purchase Mortgage Leads and Get What You’ve Paid For

By no means is generating mortgage leads simple when it comes to earned media, but there’s a path of lesser resistance for loan officers and aspiring mortgage brokers: buying mortgage leads.

Now, to purchase mortgage leads online, you have to follow two steps:

1. Know the type of mortgage leads you need
2. Discover the optimal place to buy mortgage leads

We will lead you through these steps so that you can purchase mortgage leads confidently and risk-free.

Step 1. Know the Type of Mortgage Leads You Need

The perfect mortgage leads to buy should be a fit for your buyer persona and should be within a cost-effective budget. But for that matter, high-quality leads are not always better than low-quality leads; cheap mortgage leads – e.g., old mortgage leads – might get you a greater ROI as you can buy them in large volumes.

The following are the most popular types of leads for mortgage loans according to different criteria:

Mortgage Leads by Exclusivity

Mortgage Leads by Acquisition Method

Mortgage Leads by Qualification

The following is the step-by-step qualification process for mortgage leads: 

Step 2. Determine the Best Place to Buy Mortgage Leads

Here’s where to buy mortgage leads for real estate agents, brokers, and loan officers:

• Lead generation companies: LeadPoint, Bankrate, Lending Tree, etc.
• Digital marketing companies like LowerMyBills
• Lead marketplaces like LeadsMarket.com

Whichever is the source of mortgage leads must have a spotless history, offer you the quality of leads you desire at a reasonable price, and comply with lead generation practices like the GDPR and Truth in Lending Act (TILA).

Pro Tip: When you buy mortgage leads, diversify your traffic sources so that you are not solely reliant on a single supplier. Three to four separate lead generators will suffice.

Run Your Own Affiliate Program

Last but not least, you can launch your own affiliate program, with increased reach and visibility in niche markets such as banking, real estate, credit, finance, securities, construction, etc.

Here’s the way you can generate commercial mortgage leads using an affiliate program:

1. Set definite terms and payment structure (pay-per-click, pay-per-lead, pay-per-sale, etc.)
2. Make sure that you are in compliance and have a proper affiliate tracking system set up
3. Offer two-way communication and round-the-clock assistance to your affiliates.

Build your plan today, or book a demo to see how Phonexa can help you optimise for growth and generate more high-quality mortgage leads.

Not sure where to obtain mortgage leads – from an affiliate marketing program or your own affiliate program? Here’s a detailed look at what you will need.

Convert and Generate More Mortgage Leads With Phonexa

Regardless of whether you’re generating or buying mortgage leads, you have to decipher their interactions among touchpoints into effective strategies in marketing and sales. And you’ll be a great deal more comfortable doing so from one place without having to struggle with numerous systems.

This is what Phonexa offers – an all-in-one platform pre-built for lead generators and brands.

Get Phonexa’s eight solutions at a single price (online price calculator):

Build your plan now, or book a demo to learn how Phonexa can help you convert and generate more mortgage leads.

Frequently Asked Questions

How can I obtain mortgage leads online?

Here is how to obtain mortgage leads online:

1. Select whether you want to obtain online mortgage leads from earned media, purchase mortgage leads, or obtain a mix of organic and paid lead capture.
2. Use the lead acquisition algorithms for the selected approach, all of which are detailed above in the article.

Most frequently, generating AND purchasing mortgage leads brings the optimal outcome.

Where do I buy mortgage leads?

You may acquire mortgage leads on lead generation websites or by using an affiliate network.

Buying mortgage leads from multiple lead providers will reduce your dependence on a single source of traffic. It might even be in your best interest to seek out businesses that deal with the type of mortgage leads that you need, especially if you’re searching for specific leads like real-time mortgage leads, live mortgage leads, telemarketing mortgage leads, etc.

How costly are mortgage leads?

It will cost between £20 and £500 per mortgage lead, depending on the lead quality, intent, and source. For example, pre-approved and exclusive mortgage leads are 20 times costlier than shared leads.

How do you most effectively get mortgage leads?

The best way to obtain mortgage leads depends on whether you can get mortgage leads for free through earned traffic channels or if you have to buy mortgage leads. Usually, buying mortgage leads AND generating organic leads get the best outcome.

What are the most effective mortgage leads for loan officers?

Theoretically, the most effective mortgage leads for loan officers are pre-approved exclusive mortgage leads because they will be more likely to convert. Practically, however, even the cheapest shared leads or aged mortgage leads can be a smart business strategy.

Mortgage advertising stands out with two main differences from organic traffic acquisition: it’s much quicker – you get the mortgage leads quickly after initiating the campaign – and you can bring in more high-value borrowers (mortgagors) as long as the budget allows.

The possibilities are endless when it comes to lead generation for companies, loan officers, and brokers. From conventional Facebook mortgage advertisements to offline partnerships, there are dozens and dozens of mortgage marketing strategies to leverage depending on your goals, audience, and budget.

This article will help you learn everything you need about mortgage advertising and specific strategies that may fit your business.

Is Mortgage Advertising Effective?

There’s good news and bad news about mortgage advertising – and the good news you already know: mortgage advertisements attract customers quickly, and you can have as many of them as the size of your advertising budget. The bad news is that mortgage lead generation is not necessarily as rosy as it sounds: the market is more complex than it appears, and the regulatory environment doesn’t make it better.

On the other hand, your success also depends on defining your target audience and choosing the most effective ad types and channels. So, for instance, if your target audience is seniors, and you’d like to advertise reverse mortgage loans or similar mortgage offerings, Facebook mortgage ads will be more effective than TikTok.

Your mortgage broker advertising is as good as your timing, platform choice, and segmentation. It is the right message in the right place to the right mortgage lead at the right moment that creates interest and makes them purchase – a formula which extends quite easily to organic lead generation.

Types of Paid Ads for Mortgage Brokers

With a good grasp of digital ad tech, you can use programmatic ads to automate mortgage lead acquisition using any of the ads mentioned. Programmatic technology deploys real-time bidding and AI-driven algorithms to purchase the best-performing ad space on a wide variety of sites, considering your target audience.

For example, using Google Ads for mortgages conventionally usually involves targeting specified keywords like “reverse mortgage loans” or “lowest mortgage interest rates UK.” This conventional approach can be effective, but far from programmatic ads, which optimise in real-time according to dynamic campaign parameters like performance, cost, available ad space, etc.

Platforms, Target Audiences, and Mortgage Advertising Types

Mortgage Advertising via Social Media

In most cases, mortgage broker advertising boils down to the use of social media sites, and there’s a reason for that. Social media platforms have been repeatedly demonstrated as effective lead-generating mediums for traditional business categories like finance, insurance, home repair, and mortgage.

Here are the 10 biggest social media platforms, each of which can be leveraged for mortgage advertising:

Source: Statista

Now, the issue is: What are the very specific social media platforms that you must target with your mortgage ad campaigns? You can’t put ads everywhere.

With that in mind, I’d suggest focusing on these five:

• Facebook
• LinkedIn
• YouTube
• TikTok
• Instagram

And if you think mortgage leads don’t stick around on TikTok, let me tell you a secret: they do. With TikTok growing like wildfire, you can advertise mortgage loans in high demand for the younger generations, like FHA loans. Also, if you’re long-term focused, here’s a factoid: younger audiences will grow up with time and become receptive consumers of new types of mortgage products.

LinkedIn

With over 44 million users in the United Kingdom alone utilising it, LinkedIn unites solvent, educated mortgage leads between the ages of 25 and 34 years, with 56% having a bachelor’s or master’s degree or equivalent. Linked-inspired marketing ideas popular among mortgage loan officers typically include expert content, research papers, case studies, and other materials that appeal to mortgage professionals.

LinkedIn Mortgage Advertising at a Glance

Here’s a mortgage ad example from LinkedIn:

Source: LinkedIn

In the article, the writer calculates how not having regular morning coffee would save you money on your mortgage payments: you pay off a mortgage loan several years earlier!

Facebook

With over 2 billion active users per day, most of whom are between 18 and 44 years old, Facebook leaves you with no option but to utilise Facebook ads’ potential for mortgage brokers. Facebook mortgage leads are a blend of professionals like the ones on LinkedIn and casual browsers like the ones on Instagram or TikTok.

Facebook Mortgage Advertising at a Glance

Here’s a mortgage ad example from Facebook:

Source: Facebook

Instagram

Instagram will guarantee you extensive visibility and graphic appeal. When considering Instagram ads, you naturally want to double your efforts with HQ images and videos telling a story about your business or product.

Instagram Mortgage Advertising at a Glance

Here’s a mortgage ad example from Instagram:

Source: Instagram

YouTube

Since YouTube has over 900 million users daily, it is a platform where you can advertise your mortgage products at a leisurely pace. The best thing about YouTube lead generation advertisements is that you can integrate them with your organic YouTube channel and create a coherent experience for your potential customers.

YouTube Mortgage Advertising at a Glance

Here’s a mortgage ad sample from YouTube:

TikTok

Finally, you can reach a younger generation on TikTok. The quickest developing social media may not look like a mortgage lead goldmine, yet viral content is nothing to scoff at. If you manage to tap into viewers on TikTok, you could get a flood of leads you never knew existed.

Here’s a mortgage ad sample from TikTok:

Google Ads

Google Ads is most likely the optimal way to generate mortgage leads besides social media.

Here is how you can integrate mortgage advertising for Google search:

• Google Ads: With Google Ads – dynamic search ads, text ads, call-only ads, and responsive search ads – you can put your ads wherever you want: top or bottom of the search list, in local search lists, and even inside Google Maps listings. These advertisements will be marked “Ad” so users will know they are looking at paid ads.
• Shopping ads: Shopping advertisements appear below or above the search results and are marked “Sponsored.” Since the initial few search results get most of the clicks, mortgage companies attempt to occupy them with Shopping ads.

Consider, for instance, the “mortgage loans in London” search term. The top four positions are filled with sponsored content:

Google Ads can help you spot high-intent searchers. Still, you’ll have to deal with high competition, comply with strict regulations regarding certain kinds of content, and target opportunities for a complex industry like mortgage.

Google Display Network

Google Display Network consists of thousands of websites, mobile applications, and media owned by Google, including Gmail and YouTube. Anyone with a website can enable advertisements by connecting to Google Display in Google AdSense.

Learn how the Google Display Network works in detail.

Paid Email Advertising

Email advertising is perhaps the most underused technique of generating mortgage leads. For some reason, many mortgage companies do not promote their products in third-party newsletters and only use email promotions.

Simultaneously, including sponsored content in emails of interested brands, such as a property agency, may be incredibly influential. You place a banner, a highlighted block, or an inline context advertisement – in any case, the most valuable is the relevancy and high quality.

Equally, you can brute force it through expert batch-and-blast emails (third-party company-sent promotional email sequences) or even rent out an email list from an email marketing company and offer your mortgage ad campaigns there.

Offline Advertising

Lastly, you can promote your mortgage offerings in the traditional way: direct-mail promotions, newspaper ads, billboards, signs, radio spots, television advertising, and in-store promotions through local merchants. You can sponsor seminars and workshops and create brandable merchandise in order to attract offline leads and show online borrowers that you’re a legitimate company.

Make Your Mortgage Lead Management Process Automated With Phonexa

To optimise your mortgage ads and obtain mortgage leads at scale, you must know who they are, what they desire, and how you get it done. Simply put, you need a lead management system from top to bottom that addresses your lead acquisition process.

This is what Phonexa offers – an eight-in-one performance marketing software suite that streamlines your campaigns, automating lead acquisition so you can focus on the most valuable mortgage leads.

Build your plan now, or book a demo and learn how Phonexa can help you generate more mortgage leads and boost your ROI.

Frequently Asked Questions

What is the optimal mortgage lender ad strategy?

The optimal mortgage lender advertising strategy is one that can help you generate high-intent leads at minimal cost. Mostly, this would be a mix of solutions utilising social media adverts – LinkedIn Ads, Google Ads, YouTube Video Ads, Facebook Ads, etc. – and organic lead acquisition.

Which mortgage leads are the most converting?

Technically, the most converting mortgage leads are leads qualified by your sales team to apply for a mortgage loan. Most high-intent mortgage leads, from the perspective of the traffic source, are referred and loyal customers.

Are affordable mortgage leads obtainable from paid advertising?

You can acquire low-cost mortgage leads with certain paid advertising, like text advertisements on social media. Another cost-cutting strategy in advertising would be re-engaging users who have already expressed interest in your products.

Is lead generation on YouTube effective in the mortgage industry?

YouTube lead gen ads are able to collect important information like an email address or a phone number of a lead effectively. Depending on the ad format you use for your mortgage ads, you can capture leads by watching the video, searching for results, or using the YouTube home page.

For millions of families in the United Kingdom, obtaining a mortgage is the only viable option for purchasing real estate, making practically every citizen a mortgage lead. However, for mortgage lenders, the process begins far earlier, with the production and acquisition of mortgage leads.

Recent statistics show that UK residents filed for more than 279,000 mortgages from January to March 2024, totalling over £51.5 billion.

Mortgages have become the cornerstone of the property market since now 25% of UK citizens have a mortgage, while in Northern Ireland, more than 40% of residents obtain some type of mortgage.

When it comes to mortgage lead acquisition, lenders must understand how much different types of mortgage leads cost. Then, understanding the cost of mortgage leads your business needs, how much they can bring you if converted, and the estimated conversion rate, you can make an educated decision about whether specific lead acquisition campaigns are right for your business.

Let’s examine how much mortgage leads cost, what influences the prices, and what sources you should use to get the best leads for your case.

The Current Price of Mortgage Leads

Mortgage lead costs begin at around £10 for leads unlikely to convert into real purchasers and rise to £100 and much more for borrowers likely to take out a mortgage loan. At the same time, factors like geographic location, purchasing history, income level, etc., all significantly impact the pricing of a certain mortgage lead.

Here’s an estimate based on our experience:

However, shared leads may cost less than the specified lower values, but unique leads from competitive locations may cost more. This is why you need a lead tracking and analytics system like Phonexa’s LMS Sync, which provides a suite of lead tracking, routing, and analytics tools to ensure you’re paying or charging the correct price for the leads you buy or sell.

Build your plan now, or take a product tour to see Phonexa’s transformative all‑in‑one platform in action.

What Are Qualified Mortgage Leads?

Qualified mortgage leads are individuals and businesses interested in obtaining a mortgage loan or refinancing an existing one. Such leads express a specific buying intent with a certain lender and meet its marketing or sales criteria.

Qualified mortgage leads will bring greater profits for all other parties, which makes them one of the most compelling leads throughout all industries. Maintaining a steady flow of prospective customers is crucial to ensure mortgage companies have clients who bring them stable revenue.

From the lender’s perspective, purchasing qualified mortgage leads is cheaper than nurturing them from scratch. It especially relates to exclusive mortgage leads sent only to one buyer. This specialness makes them so desirable for lenders.

However, promoting your business with brand awareness and lead generation campaigns is still desirable. That way, you’ll achieve the maximum brand coverage while having a stable customer flow.

Mortgage Lead Sources

As of 2025, online platforms, targeted ads, network partnerships, referrals, and lead generation services are the five most common mortgage lead sources. They have proven effective, so you can use them to get potential clients. The exact combination to get as many qualified mortgage leads as possible will depend on your niche, business goals, marketing aims, and budget.

#1. Online Platforms

The post-pandemic digital era has embraced the power of fast and reliable online communications, making online platforms one of the main communication media. Most British citizens prefer to get news through digital platforms, whether online websites, social media, online newspapers, or BVoD (Broadcaster on Demand) streaming services.

Source: Ofcom

This behaviour is natural since customers prefer to save time and effort. Reading news is the most striking example of this behaviour. However, the same logic applies to product and service research. You should keep that in mind while creating marketing campaigns to acquire and nurture qualified mortgage leads.

Given that 93% of users rarely go beyond Google’s first page, keeping all your content optimised to the latest SEO practices is vital. It includes posts on social media, as search engines also parse them.

That way, a company can achieve a broader reach to target the highest converting mortgage leads. To create the best mortgage ads, lenders should use the following marketing techniques:

• Search engine optimisation (SEO)
• Pay-per-click (PPC)
• Targeted ads on socials

SEO practices include but are not limited to your website’s UX-UI optimisation, posting content that fits the latest Google requirements, and setting a strong backlink strategy.

Pay-per-click promo allows targeted reach to those already interested in mortgages and searching for them online. Targeted ads on social are great for increasing brand awareness. Combining all those online activities allows you to achieve the lowest possible mortgage leads cost while collecting contact data from qualified users.

#2. Advertising 

Taking out a mortgage is a life-changing event, so people prefer to take the weight off their decision. While potential clients are already sure that they will take the mortgage, they may spend months. While they are still qualified mortgage leads, they aren’t sure where to take this loan.

 It’s recommended to use both traditional and online methods to improve general brand awareness and prompt a decision among qualified mortgage leads:

• Traditional promotions are great for supporting general brand awareness. Businesses can use newspapers, direct mail campaigns, and TV and radio advertisements.
• Online advertising can be precisely tailored to fit the stage of the users’ customer journey. That’s why many businesses use it to reach qualified mortgage leads. They can leverage email marketing, pay-per-click campaigns, targeted ads on social, etc.

This combination allows businesses to maximise efforts while keeping mortgage leads at reasonable pricing. If businesses solely concentrate on traditional promotion, they may lose the cost-effectiveness of digital advertisements. Meanwhile, if companies decide to work solely with online promotion, they may lose potential brand awareness and non-direct, qualified mortgage leads.

#3. Networking and Niche-Specific Events

While this lead generation approach may not give immediate results, it benefits the company in the long run. Lenders and brokers are people-centred professions, so meeting new partners and clients in real life is vital. It’s also a great way to promote your business and get quality mortgage leads organically.

You can visit niche-specific events around the UK or become a sponsor for local events. Conferences and trade shows can help you connect with potential partners and bring in more mortgage leads.

Here are three popular events for mortgage lenders to visit:

• The Mortgage and Protection Event: This series of free events across the UK focuses on the latest mortgage and real estate trends. Here, experts can discuss new regulations and innovations. It’s a great place to find a mortgage leads company that can bring you new clients.
• Scottish Mortgage Awards: This Edinburgh-based event honours outstanding individuals and companies. Visiting this event is a great opportunity to connect with experts, including mortgage lead providers.
• Mortgage Introducer Awards: A prestigious award that encourages tech innovations inside the mortgage industry.

While attending events isn’t directly related to generating qualified mortgage leads, it can still benefit your business in the long run.

#4. Lead Generation Services

Collaborating with lead generation companies is another popular and effective way to get qualified mortgage leads. Lead generation companies use the most up-to-date marketing approaches to connect brokers and lenders with high-quality mortgage leads.

Mortgage lead generation companies identify and filter potential borrowers, converting a large audience into high-intent leads. They maximise your marketing budget by strategically promoting and finding prospective customers with genuine mortgage interest, focusing on prospects more likely to become clients.

These companies are excellent at creating, managing, and fine-tuning the lead conversion funnel, from the initial interest to a qualified prospect. They can either work with you to build this funnel into your existing mortgage business or supply you with a curated list of pre-qualified and already-nurtured prospects. Their expertise lies in scoring leads based on their level of interest and constantly refining their criteria with the most recent data, ensuring you get the most promising leads for your money.

#5. Referrals

This method involves securing qualified leads through referrals from existing clients, estate agents, or other industry professionals. These qualified mortgage leads are direct recommendations that are credible and reliable.

Lead forms proved to be one of the most popular referral methods, as more than 70% of B2B and B2C companies use them in their marketing strategy. Other popular referral methods include email communication, verbal networking, social media posts, and shareable links. The final mortgage leads cost can change depending on your niche, target audience, and timing.

Factors Influencing Mortgage Leads Cost

Each business has multiple overlapping types of target audiences, and companies in the mortgage industry aren’t exception to this rule. That’s why lenders may have a few groups of qualified mortgage leads. To achieve the best results in promotional campaigns, brands should analyse users’ actions and confidently implement data-driven insights.

The average lead cost can change depending on the industry type, market competition, and other factors. According to the LocaliQ 2022 research, the median price per lead was approximately £80, which can drastically differ depending on the industry. For instance, the cost per lead for search advertising in real estate was £48.03. 

Source: LOCALiQ

Marketers also must keep in mind that paid leads are usually pricier than organic leads. Phonexa experts thoroughly studied the U.S. market to grasp the average cost difference between paid and organic ads. While numbers in the UK market are slightly different, the overall ratio stays the same.

Shifting focus from the broader industry overview to the mortgage market reveals how lead types, sources, origins, geographic factors, and even generation processes are all interconnected. To keep their mortgage lead conversion rates high, lenders should carefully tailor each promotion aspect to ensure it covers users’ needs.

Lead Source

The source of mortgage leads has a significant impact on the final cost, so lenders and lead generation companies need to recognise the key characteristics of each source:

• Organic SEO and content leads can be considered cheap mortgage leads, but require constant attention. If the company’s executives decide to move away from organic promotion, the business will lose its SERP results relatively quickly. Meanwhile, those leads tend to have an astonishingly high 60% conversion rate, while the bot and CRM leads have only a 20% rate.
• The cost of mortgage leads, exclusive or non-exclusive, largely depends on the vendor’s reputation and the quality of the leads provided.
• While you can get low-cost mortgage leads from prior customers or partners, keep in mind that nurturing them requires time and rewards. The same applies to leads from targeted advertising or industry events.

Exclusivity

• Exclusive mortgage leads are supplied only to a single lender. Due to lower competition, they are usually priced higher than shared leads. They are often described as qualified mortgage leads due to their high chance of conversion.
• Shared leads are distributed to multiple lenders. It makes them more affordable while significantly increasing competition for a potential conversion.

To balance cost-effectiveness and the number of closed deals, consider mixing both types while concentrating on exclusive deals. The best mortgage lead companies consider your marketing aims and help you find the perfect ratio for your case.

Lead Quality and Detail

Qualified mortgage leads sourced from in-depth form submissions contain the latest data about a user’s financial situation. You can use information on their credit score, debt levels, and income details to tailor future communication.

Qualified mortgage leads with positive credit histories and consistent incomes cost more due to their higher chance of conversion. Meanwhile, lower-quality leads that lack accurate or complete information are usually cheaper but less likely to result in an actual mortgage deal.

The same applies to the leads with vague or outdated financial data, which may take longer to qualify. So, many businesses prefer to skip the risk by ignoring leads that may take too long to convert. 

Lenders favour qualified mortgage leads because of their conversion potential. In most cases, paying more for those leads is more cost-effective than investing in aged mortgage leads. However, it still varies depending on the case and the number of leads you purchase.

Buyer Intent and Readiness

The cost to purchase leads for mortgage deals is directly influenced by the buyer’s level of intent and preparedness. Hot leads have the highest intent and are ready to buy a property. 

Cold leads may cost less, but nurturing them into actual clients may take a long time.  In the long run, efforts spent on cold leads often outweigh the final costs.

Hot leads have a significantly higher close rate of 14.6% compared to the 1.7% achieved by cold leads. That’s why most lenders and brokers prefer to justify hot leads at high costs with their quick conversion.

Market Competition and Geographic Location

Business location is a key factor, as cities with larger populations usually have higher numbers of brokers and lenders, increasing competition. It especially relates to metropolitan areas like London, Bristol, Glasgow, and Manchester. Lenders and brokers must perform extra steps to generate leads in large cities.

Another factor is the precise location of the proposed property, as even mid-range houses in expensive locations can cost more than average, reflecting the premium factor of the location. The same logic applies to mortgage protection insurance leads, where premium locations often indicate higher-value clients with greater protection needs.

In contrast, less competitive or lower-cost markets tend to lower mortgage leads cost. Rural areas with fewer lenders often provide more economical options than busy urban markets. Lenders should carefully evaluate mortgage leads cost and ROI, tailoring their strategies to market or regional competitiveness.

Those who seek the best mortgage leads company should understand these market dynamics. In most cases, a partnership with a local lead generation firm can help lenders to optimise their marketing efforts.

Loan Type Specificity

Different loan types, such as first-time buyers, remortgage, buy-to-let, shared ownership, commercial, specialist, and reverse (lifetime) mortgages, have their eligibility criteria that can affect lead costs. 

For instance, businesses need in-depth knowledge of users’ pain points and motives to launch a promotion for reverse mortgage leads and mortgage protection leads. They understand their background and why they want to take a mortgage, even though they are not typical borrowers.

Businesses seeking qualified mortgage leads should create separate campaigns for each target audience. Otherwise, they may end up in a situation where they get no leads despite all their efforts. So, it’s preferable to “play it by ear”, adjusting marketing strategy and changing the approximate qualified mortgage leads cost on a case-by-case basis.

Make the Most of Your Mortgage Leads with Phonexa

The UK mortgage market presents a complex yet opportunity-rich environment for lead acquisition. Lenders seeking proven solutions for mortgage leads need to recognise what factors impact the final cost in their case. It can be exclusivity, buyer intent, geographical limits, and more.

Qualified leads are vital for boosting sales department productivity and profitability. To achieve the best results, lenders and brokers should balance costs with exclusivity, adapting to the ever-changing market.

Phonexa can help you achieve your goals by uniting all your marketing efforts under a single roof, from lead generation to conversion and beyond.

Discover how Phonexa can take your lead management to the next level. 

Get Phonexa’s performance marketing software suite at a single price (online price calculator):

Build your plan now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

How many mortgage brokers are in the UK?

According to the IBISWorld statistics, there are 5,593 mortgage brokers in the United Kingdom.

Who is a mortgage sales lead?

A mortgage sales lead is a general term referring to a potential client interested in mortgage-related services. It can be a flat purchase, refinancing, etc.

What is a trigger lead in a mortgage?

It’s a borrower who provides certain data about themselves to the credit reporting agencies. Those leads may ask reporting agencies to check whether their credit score is enough to purchase a property, whether they can refinance a current loan, etc.

Where to buy mortgage leads?

The easiest way to get the best mortgage leads to buy is to use lead generation services, affiliate networks, or mortgage-specific platforms. You can also run targeted ads to generate traffic to your landing pages or use referrals with other industry professionals.

What are the chances of getting mortgage leads for new brokers?

The brokers’ market is highly saturated, so you need to combine both paid exclusive and organic leads. While creating content for organic promotion, use long keywords with less competition and make your content potentially viral.

Whether you specialise in plumbing, roofing, landscaping, or electrical work, finding home improvement leads is a big step in expanding your business. Also, your home improvement lead generation efforts should be constantly sustained, since you cannot always rely on your existing customers.

Well, the good thing is you can optimise your home improvement lead generation immediately after reading this article, as there are methods and services able to help you do just that. While some home service business marketing methods might require more time, such as developing trust with the audience, creating content for your site, and optimising it for search engines, lead distribution solutions and home improvement lead generation services — free and paid — often provide a quicker path.

The Role of Lead Generation for Home Improvement Businesses

Home services lead generation has become an essential business priority, and the process is thoroughly integrated with the company’s functionality in today’s competitive market. Finding new customers requires added financial resources and time. It is accounted for when the final price for services and products is calculated and included in the company’s budget.

Source: Capterra

As with all marketing campaigns and strategies, lead generation is not a single element; it means identifying your target audience and their needs, attracting attention, and retaining the interest of potential customers. 

Naturally, you have many lead sources to select from: you can develop content marketing campaigns, utilise paid social media ads, and send out traditional mailers. As an alternative option, you can buy home improvement leads.

Looking for the best way to streamline the distribution of home improvement leads?

Book a demo to discover how Phonexa’s enterprise-grade software for partner marketing can drive your business growth.

Advantages of Using Home Improvement Lead Generation Services

The use of home improvement lead generation services offers many benefits, no matter the type of home improvement work you’re engaged in. It is important to know the wide range of offerings in this field and define the ones that can benefit you.

Some services simply offer the option to purchase home improvement leads. Others provide a comprehensive ecosystem, allowing you to interact with other companies and clients, generate free leads, and develop your company’s brand. In specific cases, the offer extends beyond building lead generation strategies customised to meet the unique needs of your business. They start working together with you and make a profit when your company grows and succeeds.

Consider the following factors when assessing whether home improvement lead generation services can be useful for your business:

• Third-party-supplied leads can be used to balance your schedule. Suppose you prefer to utilise internally generated leads, but you anticipate some empty slots in the future and risk the loss of income during that period. Some services can quickly assist you in finding leads according to your criteria. 
• Your company is expanding to encompass a new location, or you are starting a new business. It’s challenging to generate leads on your own without customer reviews and visibility. Home improvement lead generation websites can offer leads to initiate your marketing campaign.
• The ability to purchase home improvement leads, and the concept of a steady supply offers the opportunity to experiment and discover which customers work best for your company. Once you consistently perform well with certain lead types, you can focus on generating them, scaling up, and expanding your business.

To manage leads coming from multiple sources, get real-time reports, and track their distribution, use Phonexa’s LMS Sync. This solution will help you to enhance your marketing campaign performance and give you an in-depth understanding of home improvement leads.  

With Phonexa, it is easy to take your home improvement lead generation to the next level.

Build your plan now, or take a product tour to see Phonexa’s LMS Sync in action.

Top Services to Generate & Manage Leads for Home Improvement

In the subsequent sections, you will find the top lead generation websites for contractors. Some strictly focus on delivering contractor lead services, while others are business directories designed for active interactions between companies and customers from various industries.

*Phonexa cannot be held responsible for the business conduct or actions of the listed companies. These are all independent companies unrelated to Phonexa. The research was made with no bias, reflecting the personal opinion of the Phonexa team.

Phonexa

Phonexa is a single operating solution for partner and performance marketing designed to streamline and maximise the lead tracking and distribution process for affiliate marketers, SMBs, and enterprises in numerous industries, including home services. One of Phonexa’s key products is LMS Sync, a lead management tool that automatically tracks, captures, and nurtures leads across several channels. 

Phonexa helps companies track campaign effectiveness and increase lead conversion by employing strong analytics and reporting tools.

Perfect for brands trying to streamline their processes, Phonexa uses data-driven insights to help home service firms scale their lead generation and management initiatives, boost customer acquisition, and achieve better ROI.

Top features:

• Complete lead management system
• Integration across several marketing channels
• Automated campaign monitoring 
• Segmentation and goal orientation
• Scalable products

How to use it:

• Phonexa’s single operating solution for partner and performance marketing enables SMBs and enterprises to monitor, categorise, and grow leads easily. Using its automation technologies, businesses can get a constant flow of quality leads and maximise client acquisition methods.

Best for:

• Home service companies trying to maximise their lead generation efforts while also keeping great degrees of involvement and conversion

Ready to take your home service lead management to the next level? Build your plan now, or book a demo to learn more about Phonexa.

Houzz

Houzz is a user-friendly, cutting-edge platform for generating home improvement leads. It functions as a central point for home development and design specialists, linking home service providers with potential clients. In addition to allowing users to peruse a variety of professionally prepared portfolios, it can also be a source of inspiration for anyone considering home renovations or building a house.

Reliability supplier is shown by the home service providers’ profiles, which also feature ratings, platform-issued badges, and user reviews. The listings are sorted according to a number of filters as well as the ratings and good history of the profiles.

You can embed Houzz reviews directly into your website to boost your credibility if you own a real estate business with a website. This helps establish trust with potential clients by showcasing real customer experiences and letting you display positive feedback prominently.

Nevertheless, the severe competition among seasoned home service providers may make it difficult for individuals who are new to the site to be recognised by users.

Houzz’s popularity and usefulness have the potential to help medium-sized home service companies and enterprises expand their audience and generate different kinds of contractor leads.

Top features:

• Large user base
• One-month trial period and monthly pricing plans
• Complete business profiles with portfolios, ratings, and reviews
• Ability to produce content within the Houzz platform
• User-friendly interface

How to use it:

• You need to build up a business portfolio by adding interesting content, such as images and even videos, in order to effectively improve home improvement lead generation. Potential contractor leads will notice your business more often if you have more closed deals.

Best for:

• Houzz provides a connection between businesses with professional portfolios and established reputations with home improvement leads.

Porch

Porch is a home improvement lead generation website that precisely matches businesses and clients with the help of a vast provider database.

In contrast to some other lead services for contractors that offer simple portfolio browsing functionalities, Porch.com uses a multi-stage funnel where users define workloads, addresses, and service types.

The platform specifications may result in a reduction in the visibility of your portfolio to many home improvement leads. This approach, however, allows you to attract more qualified leads.

Though it differs from Houzz in the way that prospective clients interact with service providers, portfolio viewing is not its primary function. With this strategy, contractors may receive fewer leads, but users will only see those suppliers who fully meet their demands.

Furthermore, it could be the best lead service for contractors just starting since customers frequently choose companies based on only one or two reviews.

Top Features:

• Advanced user-to-provider matching process
• Ability to set a monthly budget and receive them automatically, or buy home improvement leads individually
• Large provider base

Cons: 

• Multiple targeting settings allow Porch’s contractor leads services to be used to find the best home improvement leads for small businesses.

Best for:

• Contractors who are new to the platform are guaranteed visibility and lead generation by Porch. Nevertheless, you should bear in mind that the quality of the leads is contingent upon the precision of the targeting settings.

BuildZoom

BuildZoom serves as an owner’s agent for householders during the preparation phase, offering high-end services such as contractor validation, value engineering, contract administration, and bid collection. They make sure permit data is updated regularly and maintain an extensive contractor database by collaborating with over 2,000 building departments across the country.

Additionally, the review integrity team at BuildZoom guarantees the review’s validity. Finished projects, permits, licenses, years of operation, evaluations, and responsiveness are used to assess contractors. The platform provides a wide range of businesses and is excellent at confirming the reliability of contractors. Its smaller user base, however, makes it more difficult to find home service leads in a crowded market when compared to competitors like Houzz.

BuildZoom saves users money and works well for construction leads, making it the perfect choice for companies that can adjust their pricing strategies.

Top features:

• Commission-based pricing
• High-quality leads for contractors
• Large provider base
• Focus on the provider’s authentication

How to use it:

• The user base of BuildZoom is among the smallest among home improvement lead generation companies. Nevertheless, the company offers the ability to connect with potential leads and walk through a future project, as well as transparent pricing policies.

Best for:

• By functioning as a negotiation platform, BuildZoom offers excellent construction lead generation services while saving users money.

HomeAdvisor

HomeAdvisor is a reputable home improvement lead generation website that has been in operation for more than 20 years and has a user base of over 30 million. Its main objective is to connect consumers with providers for small-scale chores rather than major construction projects. Because of its pay-per-lead business model, HomeAdvisor provides businesses with a great deal of flexibility in terms of their profiles and real-time budget adjustments.

Additionally, by dedicating time to the development of your HomeAdvisor profile, you will increase the likelihood that it will appear on a Google search page for relevant queries.

However, there are drawbacks, such as the possibility of receiving low-quality leads shared with many contractors.

Top features:

• Large user base
• Ability to change prices on the go
• Increased SEO visibility
• Yearly paid plans and pay-per-lead fees

How to use it:

• To achieve the best home services lead generation results, it is essential to consistently monitor your spending on HomeAdvisor and adjust your prices to establish a customer base. Create your HomeAdvisor profile according to SEO practices to increase visibility for your business.

Best for:

• Small-scale home care businesses with active sales representatives and flexible prices that are willing to work on a competitive home improvement lead generation platform

Thumbtack

With more than four million users looking for anything from in-house photography to personal training, Thumbtack offers a sizable pool of prospective leads for home service businesses. Customers choose which businesses to contact, and even if the user decides not to proceed with the purchase, the companies will still be automatically charged. This is an unconventional approach since the majority of other home improvement lead generation websites provide companies with the option to contact home service leads.

As revealed by looking through Thumbtack reviews, many companies, particularly startups that can’t afford to waste money on cheap leads, dislike such a policy. The no-commitment approach for leads may be appealing to end users, but companies are often dissatisfied with the feeling of losing lead money without any explanation.

Nevertheless, consumers believe Thumbtack is one of the top home services websites, and they appreciate the website’s easy-to-use interface and the general calibre of the contractors it offers.

Top features:

• Large user base
• Peculiar pay-per-contact model
• User-friendly interface
• Offers niche-specific services and leads for general contractors

How to use it:

• In Thumbtack, you must set your profile and wait for a lead to call you. You pay a fee after being selected by a lead. You must now persuade them that you’re the best fit for the job in order to get home improvement leads.

Best for:

Thumbtack can be the optimal contractor lead service for companies that are able to allocate funds for a few leads that will not convert before finding an opportunity for an ideal project.

Bark 

Bark is a home improvement lead generation website that consolidates the most diverse professional types in one place. Whether you offer online yoga classes or construction services, Bark can connect you with leads.

The variety of the platform’s specialities draws a large number of everyday visitors. It cannot, however, provide consistent lead generation for home improvement companies.

Top features:

• Uses an obligatory user sign-up procedure to capture leads efficiently
• Simple targeting settings that have been customised to accommodate various business types
• Large user base
• Pay-per-lead pricing policy

How to use it:

• Sign up as a “Professional” on Bark is entirely free. Afterwards, you fill in your contact data and details about your services that are pertinent to users’ requests with relevant enquiries with your business. Before making a purchase, it is possible to assess home improvement leads online.

Best for:

• Companies that want to assess their competitiveness and online visibility in the local home improvement market

CraftJack

CraftJack offers an easy-to-use home improvement marketing and lead management solution. Once you sign up for the home improvement lead generation services and complete the required forms, you will receive relevant online home improvement leads as soon as the system identifies them.

The company allows up to four bidders to purchase home improvement leads. You can more precisely estimate the success of your lead generation campaigns and ROI by considering the number of competing bidders and the fact that CraftJack verifies every lead via phone.

Top features:

• No subscription fees
• Focus on construction, remodelling, and home repairs leads services
• The free lead management automation tool sends email notifications regarding new leads
• Only verified leads

How to use it:

• Upon the verification of a new lead by CraftJack’s staff, you will get an email notification. If you are operating in a highly competitive home improvement market, it is advisable to submit a proposal for the project you are interested in as soon as possible, as only four bidders are allowed.

Best for:

• This home improvement lead generation website is designed for companies that need a steady flow of incoming leads with consistent quality.

 Angi

Angi (formerly known as Angie’s List) positions itself as a go-to website for home improvement services of any kind. With active TV promotions, a free subscription plan, and an easy-to-use mobile application, it has garnered a lot of interest from homeowners.

Although Angi offers both residential and commercial leads, homeowners are the main users looking for contractors to complete one-time home improvement projects. The platform focuses on hassle-free and quick connections between businesses and customers, while the businesses’ success depends on the combination of positive user reviews, competitive prices, and paid ads or premium profile plans.

Note that HomeAdvisor, a home improvement lead generation website with similar functionalities, has the same owner company as Angi. Don’t be surprised if you receive the same leads on both platforms.

Top features:

• Free profiles for companies and leads
• Over 100 categories for home improvement services
• Premium plans and paid ads for increased visibility
• Concentrate on one-time small-scale projects
• Offers a mobile app for using the platform everywhere and at any time

How to use it:

• Angi offers an entire mini ecosystem for home improvement lead generation where businesses can increase their visibility for prospects, build their portfolio, and gain positive reviews. However, running paid ads will offer you a substantial advantage.

Best for:

• Companies that can make income from small home improvement chores. Since developing a comprehensive business profile is crucial to the business’s success in Angi, having a marketing professional on the team is also beneficial.

 ConstructConnect

ConstructConnect is one of the most popular platforms among construction professionals because of its leads management software, intuitive project intelligence tools, and well-structured databases.

The platform’s functionality enables examining projects before they are available for bidding. It’s worth noting that winning bids is not only about writing a comprehensive proposal and outlining how you plan to carry out the project, the cost, and the timeline but also offering the lowest price.

The subscription fee is contingent upon the specific construction lead generation services you require, including the capacity to receive notifications regarding new relevant projects and the utilisation of integrated CRM tools.

While ConstructConnect offers a plethora of useful information to homeowners, it is primarily targeted toward connecting with companies in the construction industry.

Top features:

• The subscription prices depend on selected services, not on the number of acquired leads or bids
• Tools for project intelligence to win bids
• Real-time lead alerts
• A wide range of service offerings, including project leads, preconstruction, analytics, and marketing solutions
• Top-notch construction lead services provider

How to use it:

• Finding the projects put up by project designers or project owners and bidding by writing a compelling proposal is the key to success on ConstructConnect. The proposal has to showcase your experience and plan for completing the project.

Best for:

• ConstructConnect offers the best leads for contractors and subcontractors engaged in all construction phases, from project planning to execution. ConstructConnect is well-suited for companies with a dedicated sales/marketing team that can fully leverage the platform’s data and insights. Additionally, the vast size of its industry network also makes it ideal for businesses seeking to broaden their partnerships.

Modernize

Modernize is a platform that connects contractors with homeowners for their home improvement projects. Its primary concentration is on medium to large-scale projects in categories such as heating, cooling, solar installations, windows, roofing, and more. Modernize.com allows homeowners to compare quotes, use industry-specific calculators for cost estimates, locate contractors, and get advice on their projects from blog articles.

Modernize acts as a home improvement lead generation service for contractors, with a pay-per-lead pricing model. The prices are contingent upon a variety of factors, such as the estimated cost, project type, and location.

Top features:

• Substantial user base
• Scrupulous verification and lead qualification process to yield high-quality leads
• Focus on home repair leads
• Pay-per-lead model, which does not provide a guarantee for lead conversion

How to use it:

• To buy home improvement leads for roofing, windows, solar installations, AC, or several other industries listed on the Modernize home page, specify your services and area, register your business, and wait for the matched leads in your inbox. It should be noted that the same leads may be shared with several other service providers.

Best for:

• Home improvement companies operating in home repair services

Google Business Profile

Google Business Profile (formerly known as Google My Business) is a free service that enables you to manage the visibility of your business on Google search pages.

If a person googles your company, the data presented with GBP will be at the top of the results. When Google performs a search with local intent, such as browsing for home improvement service providers, it may showcase your business in the “Local Pack” above the typical organic search results. The information here, such as address, reviews, name, and thumbnail, will link to Google Maps directions and your Google Business Profile.

Google Business Profile provides a standardised layout for data submitted by users and business owners (reviews, images). Free home improvement leads and enhanced trustworthiness are the outcomes of this combination, which also increases business visibility.

Top features:

• Direct communication with customers through Messaging features, reviews, and comments
• Integration with other Google tools, such as Google Maps and Google Ads
• Ability to add a booking button and a scheduling functionality
• Integrated GBP performance monitoring dashboard

How to use it:

• Establish the business from a Google Business Profile or claim an existing one. Encourage your customers to provide their experiences in reviews, upload images of your home improvement projects, and consistently update your information for visibility in local search results.

Best for:

• Companies seeking to generate home improvement leads through increased local visibility

Bing Places

Despite Bing has fewer users than Google, contractors searching for home improvement lead generation opportunities should not overlook Bing Places. This free service from Microsoft allows you to manage your company’s online presence on Bing’s search pages effectively.

If using a search engine to advertise your company is a valid option for you, Bing has several advantages over Google: the average cost per click is cheaper across all industries, while the average CR is a little higher.

Top features:

• The option to migrate your Google Business Profile information into Bing Places
• A less competitive environment
• Easy synchronisation with Yelp, allowing to showcase it on both platforms while updating information on only one platform 

How to use it:

• To optimise home improvement lead generation, connect the Bing Places account with the social media platforms to import user reviews. This will enhance the trustworthiness and connectivity between companies and customers. In addition, for better visibility, consider advertising on Bing.

Best for:

• Ideal for companies looking to capitalise on the possibilities of an alternative search engine and capture the attention of a unique user base, increasing the generation of home improvement leads locally and internationally.

Yelp

Yelp is a business directory that attracts hundreds of thousands of unique monthly users who visit to read and post reviews. Because Yelp allows free business accounts and ranks well on Google SERP, you could consider it as one of the home improvement lead generation websites.

On Yelp, you can claim your listing if users have already put up reviews about your company or create a Yelp profile from scratch.

Top features:

• A wealth of profile features
• Communicating with clients through answering reviews that are visible to private or public messages
• Ability to use paid monthly plans or free listings

Best for:

• Companies that want to engage with more home improvement leads and provide local small-scale services by building credibility

Facebook Business

Facebook Business is another Internet platform offering compelling reasons for its utilisation for home improvement lead generation.

Businesses, including home improvement companies, can establish a free business account to generate leads. To start, you must create a personal Facebook account and respond to a few questions regarding your business. To engage the audience’s interest, you may now post a variety of content, such as blogging about the benefits of solar system installations or DIY tutorials about simple home repairs.

Using the Facebook business manager dashboard, you can analyse how people interact with your advertisements and content, including clicking on CTA buttons and navigating to your landing sites.

Finally, Facebook users organise forums and communities for various locations or topics. You can promote your services and participate in discussions and events by showcasing your expertise in the field.

Top features:

• Ability to collaborate on home improvement lead generation and connect with other related businesses
• The most extensive social media audience that engages in various activities, including learning and searching about home improvement services
• Paid ads targeting settings based on location and a variety of demographic factors that allow you to generate leads in your area
• Access to specific home-improvement communities

Best for:

• Generating home improvement leads by consistently optimising your ad campaigns and marketing strategies.

EverConnect

EverConnect is a lead generation solution created for home improvement contractor leads.

This company’s distinctive feature is offering to discuss the terms on which they will supply the leads to each customer individually. You may, for instance, buy home improvement leads at a cost per click or cost per lead model, opt for a lead generation campaign to get a steady flow of shared or exclusive home improvement leads until you terminate, or fill out your company’s schedule for a specific time.

Top features:

• Adjusting lead generation strategy for businesses with multiple service types or multiple locations
• Sending leads into your lead management system
• Verifying all leads before passing them to customers
• Various pricing models to meet your particular needs

How to use it:

• The cost-effective approach might be to purchase home improvement leads from EverConnect to determine which ones are effective. You can scale up the lead generation campaign by collaborating with EverConnect’s representatives.

Best for:

• Companies that require a long-term partnering company that can effectively manage the majority of lead generation efforts

How to Choose the Best Lead Services for Contractors: What to Consider?

There are no two services with the same features among the 15 home improvement lead generation services we have listed. If you are still uncertain about which option will be most suitable for you, consider the features that are essential to you and use the following questionnaire to narrow down the list:

• Do you want to target a home improvement-specific or broad audience?
• Would you rather pay a monthly fee to access the pool of leads or buy home improvement leads?
• Do you prefer the model where home improvement businesses bid on the leads they want or where leads can select which home improvement services to contact?
• Should the service include simply providing service-generated leads for your requests or a profile builder to attract leads with your content?
• Do you prefer to bid on cheaper leads that are shared with other companies, or do you want to be able to buy more verified, exclusive, or expensive home improvement leads?

Maximise Your Home Improvement Leads with Phonexa’s Marketing Solutions

Your chances of acquiring leads increase when you generate quality leads. However, analysis, distribution, and effective lead management are necessary for maximising the conversion rate.

With Phonexa’s single operational solution for partner and performance marketing, you can improve your lead response time and tie revenue back to networks, channels, publishers, and campaigns through accurate marketing attribution. In addition, the database will be supplemented with all relevant data to increase the effectiveness of your marketing strategy efforts and home improvement lead generation efforts over time.

Finally, the innovative Ping Post Calls 2.0 enables multiple lead buyers to place automated bids on the calls and connect with live calls customer data. This technology, combined with other Phonexa products, enables lead generation professionals to substantially increase their profits in various industries, including home services.

Build your plan now or book a demo to see how Phonexa’s enterprise-grade software for performance and partner marketing can enhance your home services marketing strategies.

Frequently Asked Questions

What is the most effective way to get contractor leads?

The best way to get contractor leads depends on your target audience, marketing team expertise, and budget. To effectively market your business, it is necessary to use a combination of lead generation practices, like managing a business profile on one of the contractor lead generation services and optimising your site for search engines.

Why is lead generation important for renovation and home improvement companies?

Lead generation allows renovation and home improvement companies to increase their user base and communicate with potential customers.

Should I focus solely on organic lead generation methods or buy home improvement leads?

Purchasing leads has several benefits. You may begin nurturing or converting leads quickly and sidestep the processes necessary for organic lead generation. Finding a trustworthy paid lead source also helps you develop a predictable business plan.

The real estate market continues to grow, but what do you do if you are on a budget? Are there ways to get quality leads in real estate for free? 

Spoiler: There are; actually, tons of ways, especially if you know how to create compelling content and promote it across channels. Growing organic traffic channels may take a while, but once you’re there, you’ll have an inexhaustible source of free leads for real estate.

What Is Free Real Estate Lead Generation?

Free real estate lead generation is acquiring potential clients without paying for them. This can be achieved through various online methods:

• Search Engine Optimisation (SEO)
• Landing Pages
• Content Marketing and lead magnets
• Social Media Marketing
• Referrals
• Email Marketing
• Networking
• Open houses
• Customer Reviews

Generally speaking, there are only three key ways to acquire leads: generate them using organic traffic channels, paid advertising, or buy leads for real estate from lead generators.

The Benefits and Risks of Free Real Estate Lead Generation

Smart Ways to Generate Free Real Estate Leads 

Anything can become your starting point. If you are a local expert, collect potential clients in groups and forums. If you are selling commercial property, look for free real estate leads on LinkedIn.

Here are 3 most common groups of free real estate leads for agents:

These are just some of the most common examples of potential clients. You can also create custom target audience groups, segmenting your free leads for real estate by location, demographics, or previous interactions.

But one question might still be weighing on your mind: how do I get to know my customers?

We recommend you use lead management software for its speed and accuracy. AI-powered tools will provide precise data-driven insights, helping you identify complex interaction patterns and issue marketable insights into your campaigns.

Here’s how lead management software can unlock free real estate leads for you:

And here’s a similar piece of software for but for inbound phone calls:

Before Everything Else, Create a Unique Selling Proposition

With almost 50 thousand real estate agents in the UK, you need something special to set yourself apart. If you want to successfully get free real estate leads for realtors and grow your business, design a unique selling proposition (USP) that demonstrates your competitive advantages and stimulates clients to take the desired action.

Here’s an example of how to generate real estate leads for free with a USP:

Now that you have solid ground to market your services, it’s time to failproof free real estate lead sources. Let’s examine the most common options below.

How To Get Free Real Estate Leads with SEO and Blogging

Every marketer knows content only matters if it ranks well. To achieve this, you should choose the optimal keywords and place them strategically across your media.

Here’s how to get real estate leads for free using SEO step-by-step:

And now to examples.

The sad part is that small businesses can’t reach the TOP 10 of the “real estate” key search rank. For this keyword, even hitting the TOP 50 will be a success, albeit with a very low chance of drawing any real estate leads. Not too often do you scroll to the 10th page in SERPs, huh?

Here’s a more realistic yet still difficult keyword

This one gives you more focus – “cheap real estate” – while cutting the competition by over 50 times. Important: Ahrefs uses a logarithmic scale for the keyword difficulty, which makes “98” almost a hundred times tougher than “40,” not just two times like the linear logic would suggest.

We recommend you experiment with local long-tail keywords that suit your audience. It can be something like “Rent studio in Mayfair”, “Buy a 3-bedroom townhouse in Liverpool”, etc. Once you establish your reputation and lift your search ranking locally, you can scale up.

Lead Magnets To Generate Real Estate Leads For Free

Lead magnets are free, valuable resources you offer potential clients in exchange for their contact information. These include guidelines, neighbourhood reports, home valuation tools, checklists, or free consultations. The main aim is to attract and engage the target audience to move them further in the sales funnel.

Targeted Landing Pages To Get Free Real Estate Leads

A well-crafted landing page is crucial for converting website visitors into leads. You can create multiple landings with slightly different target audiences to get as many free leads for real estate as possible.

Be clear and concise, as it increases your chances of getting noticed by potential clients. Use a headline that accurately reflects the page’s content and benefits. Write a short yet catchy landing page and add a call to action at the end. Focus on benefits and how your services will improve the lives of your target audience.

At the end, insert a lead capture form to provide a valuable incentive for contact information. Test different form lengths and placements to see what drives the most conversions.

How To Get Free Real Estate Leads Using Social Media Marketing

Social media platforms are powerful tools that can help you get real estate leads, but it will take time and effort. It works similarly to blogging: you target your ideal buyer with compelling content, trying to engage them first and then drive them to conversion.

Here’s more about real estate leads generation lead generation for real estate agents on social media:

Choose a platform based on your ideal buyer profile, your content creation abilities, and how well your social media strategy fits the bigger picture. For example, you can post your content on YouTube and repost it to LinkedIn while using Twitter to communicate updates and reflect on industry news.

Here’s an example of how to get free real estate leads on Instagram:

The more visually attractive the property, the more you can get from exposing it on Instagram. At the same time, Instagram marketing might not work well with less visually appealing properties and the secondary real estate market.

Here’s an example of generating leads for real estate on TikTok:

LinkedIn Real Estate Lead Generation

LinkedIn is the only major social platform that has an audience of established professionals. Therefore, you need to establish yourself as a relatable real estate expert. 

Complete your profile, add a professional photo, and use niche keywords. For example, if you specialise in flats in the heart of London, key phrases like “cosy suburb house” or “villa in the woods” may not suit you.

Connect with relevant people, such as industry professionals, influencers and potential clients. Participate in groups related to real estate, your local area, or specific niches. Create high-quality posts and add lead magnets to collect users’ contact data.

Here is how you can lure LinkedIn real estate leads to your website:

Source: LinkedIn

How To Get Free Leads In Real Estate with Referral Marketing

Once you gain footing in the game, you might want to start a referral campaign. Good thing, you already know who your customers are.

Here’s how to get free leads for real estate through a referral program:

Referral marketing is a great way of generating leads in real estate, with some initial trust inspired by their referrer. Likewise, referral marketing is exceptionally cost-effective for generating free leads for real estate agents.

Real Estate Referral Networks To Consider

• Propertymark
• The Guild of Property Professionals
• Keller Williams Estate Agent
• Yes Homebyers
• Kwil

These 5 real estate agent referral platforms proved their quality by serving for decades. Try to implement them into your real estate lead generation strategy.

How To Generate Leads In Real Estate Using Directories

Most real estate directories, aggregators, and listings work the same way, so you don’t have to do the same work twice. Once you’ve created a brand portfolio for the first time, you can duplicate it on similar platforms with minor adjustments. 

How To Get Leads in Real Estate for Free with Online Reviews 

Encourage your current clients to share testimonials by providing them with various incentives. Use those reviews to demonstrate your credibility and expertise.

Regularly monitor your online presence on platforms like Google, Zillow, and Yelp. Stay in touch even with your past clients. Respond to all reviews, both positive and negative, in a timely manner. Address any potential concerns from negative reviews.

Use Google My Business To Get Real Estate Leads For Free

Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. This platform helps you to enhance local SEO to ensure that you appear in local search results when people search for real estate services in your area.

You can provide essential details about your agency, including address, phone number, website, hours of operation, and services offered. Your business will appear on Google Maps, making it easier for potential clients to find your location. Track your performance and gain valuable insights into how people are finding your business.

How To Generate Free Leads For Real Estate With Email Marketing

With emails being the trusted communication method for over 70% of UK customers, it’s vital to use it in your marketing strategy. Batch-and-blast emails are no longer a thing – likely to harm you in the long run – so avoid them at all costs.

Here are 3 stages for getting real estate leads with email communication:

Every day, 333 billion emails are sent worldwide, so it will take a lot of work to stand out from the crowd and get more real estate leads. The three toughest challenges with commercial emails are personalisation, automation, and performance analysis.

These email marketing priorities might give you a hint on what to focus on:

Source: Statista

How To Get Leads In Real Estate for Free With Offline Marketing

Primarily, real estate is an offline industry. So, don’t forget about traditional ways to get new leads. Try offline communications in your marketing strategy, from networking and partnerships with local service providers to direct mail and promo on local offline media. 

For instance, if you decide to collaborate with energy efficiency experts, your events could be built around topics like “Does solar energy help to save money?” or “The best budget-friendly ways to lower your bills three times less.”

Get More Free Real Estate Leads With Phonexa

Closing real estate leads is a big deal, but it’s equally important to analyse them thoroughly as they move down your sales funnel and after they’ve converted or bounced.

Phonexa does both, helping you convert the best real estate leads and learn them better as they interact with you across touchpoints. Be they internal clients or clients transferred to an external advertiser, Phonexa’s eight-in-one marketing software suite will help you maximise your performance with every paid and free real estate lead.

Here’s what we are talking about:

Here are the lead acquisition tools you will get at one price (online price calculator):

Build your plan now, or take a product tour to see the platform in more depth.

Frequently Asked Questions

Online shopping behaviour depends on a myriad of factors – location, interests, age, gender, etc. – but all online customers compare prices to get the best option for their budget. That’s when competitive pricing analysis platforms come into play. With them, users can get all the needed info in a few clicks without a long manual web search.

Review and comparison websites have revolutionised product search to the point where users can find the best offer within a few minutes. As a business person, you can profit from people’s natural desire to get the best in the market.

A well-thought-out product comparison website with advanced features and functionality can earn you money in many ways, from classic ads to affiliate commissions to featured listings and more.

Without any further ado, let’s dig into how to build a successful price comparison site that will stand out in the highly competitive online shopping landscape.

What Is the Purpose of Comparison Shopping?

The main aim of comparison shopping is to gather every available vendor for a chosen location. For each party involved, shopper comparison sites have different purposes:

• Customers can weigh the pros and cons of similar products against one another since shopping comparison sites have user-friendly interfaces.
• Retailers can get increased exposure and a credibility boost by being listed on web comparison sites.
• Owners of product comparison websites can earn money from listing fees, affiliate commissions, lead generation, and content monetisation.

Fortunately, the online shopping market is immense, with plenty of room for various online price comparison services. So, you can become the owner of a small local site or expand your business to the nationwide level. Users will appreciate such a diversity of comparison services.

The Competitive Pricing Analysis Websites To Look Up To

Before you start building your own comparison shopping engine, it’s worth examining industry leaders. As of the end of 2023, the UK’s most popular price comparison websites were Comparethemarket, GoCompare, Confused.com and MoneySuperSmart. It is safe to say that they are one of the best price comparison websites since more than 80% of UK residents use those services.

Here’s the full comparison shopping portals ranking by Statista:

Source: Statista

Luckily for you, you don’t need to compete with these giants. As we previously said, the e-commerce market is so big that you can easily find your niche and launch your own successful comparison shopping engine tool.

How To Build a Price Comparison Site: Step-by-Step Instructions

Step 1 – Identify Your Niche

To choose your niche properly, try the following practices:

• Explore the competition: Traditionally, people search for products at online marketplaces, in-store browsing, and search engines & brand websites. The easiest markets to launch a product price comparison are those with constant high demand, such as electronics, fashion, home appliances and beauty products. B2B products, healthcare, finance, and travel niches can be challenging for new price comparison site owners.
• Provide unique value proposition: Find at least one dimension where you are better than competitors and market it as a crucial feature for pricing comparison websites. Build marketing around your unique value proposition, such as price change notifications. Other features should complement it.

The best way to create a sticking value proposition is by accurately addressing customers’ needs. Speaking of which, more than 40% of digital buyers in the UK reported that their main purchase driver for online shopping is free delivery. Another typical purchase driver is the absence of hidden fees.

• Target buyer: Even though review and price comparison tools have diverse audiences, you should understand your buyers’ demographics, psychographics, location, and other details.

Choosing a niche for your price comparison site can be much easier once you choose a comprehensive shopping behaviour analysis tool like HitMetrix. By leveraging the power of web analytics and data visualisation, HitMetrix unlocks the buyer persona in real-time across all touchpoints and interactions.

Step 2 – Choose Your Revenue Model

The proper revenue model for your comparison shopping website allows you to earn as much as possible while giving freedom to partners and providing a convenient experience for users.

4 Best Price Comparison Website Monetisation Models

Step 3 – Empower Your Price Comparison Site With Advanced Features

Despite fierce competition, it is still possible to set your shopping comparison site apart from the competitors:

Idea 1 – Present Your General Idea on the Homepage

You have only around 8 seconds to catch users’ attention before they leave you for good. So, the homepage should be useful and look nice. The human brand processes images 60,000 times faster than text, so you don’t need a lot of words on shopping comparison websites.

The developer team of Confused.com was aware of the specifics of the human mind. That’s why one of the first things that users see on their homepage is a bunch of clickable pictograms that reveal the core categories of this service. Once users click on pictures, they will be taken to the specific comparison page.

Source: Compare.com

Idea 2 – Go the Extra Mile with Search Filters

While people look for something on price comparison websites, they usually want to find the cheaper analogue of their favourite product. They need to fine-tune the search to ensure that they find the perfect match. You should provide technical solutions for it, giving them as many search filters as possible without ruining the user experience.

PriceRunner product price comparison website is a great example of in-depth search filters. At first glance, they look like an Amazon-like marketplace, so their users will intuitively know where to search for their favourite product.

Source: PriceRunner

Once a user opens the needed category, they can narrow the search even more, including product height, weight, and colour.

Idea 3 – Capitalise on Social Proof

Social proof is crucial for any marketing campaign, but it especially benefits comparison pricing websites. Users are likely to choose products that other customers trust.

Here are some statistics:

• 87% of customers won’t buy from a business with a rating lower than 3 stars
• 92% of customers feel hesitant to buy from a business without customer reviews
• The average shopper expects to see 112 reviews for the researched product

When shopping online, users naturally look for a social proof of their choice. Social proof can be leveraged by integrating reviews, ratings, certifications, and real-time data like trending or popular products. For example, PriceRunner features popular products and searches to highlight the most wanted items.

Meanwhile, Which? shares the most popular expert-written articles among their users. That way, this price comparison business leverages the power of expert reviews and social proof simultaneously.

Source: Which?

Choose the social proof type that suits your niche and positioning. There is no one-size-fits-all answer when it comes to websites to compare prices.

Idea 4 – Add Expert Reviews if You Can

With only 3% of customers trusting salespeople and only 62% trusting companies in general, it’s crucial to provide an unbiased, trustworthy opinion on your products. They will make any price comparison more professional.

Here is how PriceRunner implements user and expert reviews on a product page:

Source: PriceRunner

Idea 5 – Leverage Coupons

Despite coupons known as the “American thing’, UK citizens adore this shopping practice. Over 70% of shoppers are willing to try a new product or brand with a coupon. You can use it to your advantage whether you are a seller or the owner of the product price comparison service.

Coupons can increase the traffic to your website, boost user engagement, and even improve conversion rates. However, we recommend you develop a reasonable couponing policy and collaborate only with authorised vendors. That way, your potential clients will be sure of the quality of the goods they can purchase using your price comparison search engine.

Idea 6 – Incorporate Direct Sales

Not so many competitor price comparison websites allow on-the-spot purchases. Adding this feature to your service can give you an unprecedented competitive advantage. It’s one of the rarest comparison website features, which makes it so much needed among potential customers.

Be prepared to negotiate with every merchant on your platform. If you have a small niche website for price comparison, it won’t take long. Meanwhile, if you have hundreds of merchants, the negotiation process may take weeks or months.

Idea 7 – Match Customers With Service Providers

Online shopping isn’t limited to products, and the best comparison sites already provide you the opportunity to explore various services. There are tons and tons of services you can aggregate, connecting customers with matching service providers.

A great example of a service aggregator website is MoneySuperMarket. Initially, they were the insurance comparison site. Later, they expanded to money services, business services, and utility deal comparison.

Source: MoneySuperMarket

If the user wants to compare insurance deals, they need to provide MSM contact information and specifics of their case. That way, MoneySuperMarket can gently collect insurance leads, which they can sell to local insurance providers later.

Source: MoneySuperMarket

Step 4 – Take Care of the Technical Side of Your Platform

It takes time and patience to create the best website for comparing prices. It’s important to gather as much technical data as possible to make this process more precise. Building a comparison platform may take months, as it’s better to do everything carefully without forcing events.

Ensure you can pull data from online stores and represent it on your website when comparing offers from different shops. The most popular features of price comparison software include API, scripts, data feeds, and on-demand quoting.

Third-Party Data Collection for a Price Comparison Site

Step 5 – Analyse Your Performance

Launching a website that compares prices is just the beginning – the rest is much about tracking your performance and adjusting accordingly. Now, with dozens of performance metrics, you need a robust tracking and analytics system that screens the customer journey and decodes user behaviour insights into a thriving business plan.

Phonexa does it on a very high level. Comprising eight performance and affiliate marketing solutions, Phonexa examines each aspect of the buyer journey to help you close marketing loops and draw more customers.

The unique suite of performance marketing management software includes:

Get your comprehensive software suite starting from only £250 a month, or schedule a free consultation to learn more about Phonexa.

Frequently Asked Questions

Realtors continuously generate new clients online and offline. However, the best real estate lead generation strategy isn’t limited to a single tool or channel. Today, we’ll share proven tips on how to find leads as a real estate agent.

Diversifying your lead generation strategy allows you to expand your reach and target a wider audience. You can use free and paid promos to increase ROI while successfully getting new clients. Use online and offline promo simultaneously to increase your presence in the local market, maximising your market coverage.

Today, we’ll examine the best techniques you can adopt as part of your real estate lead generation strategies. Try all of them out to find your perfect promotion plan!

How To Generate Real Estate Leads: A Brief Summary

All methods from this material have the same goal of generating real estate leads. Meanwhile, each of them aimed at a slightly different target audience.

For instance, the TikTok promo perfectly suits Zoomer and younger Millennial audiences while not acting as well as their Boomer grandparents. At the same time, traditional mailing shows good results with leads older than 40 years while showing mediocre results with younger property buyers.

So, while you choose suitable approaches for lead generation for real estate, you should conduct market research to determine your target audience and what works best for them.

To ease your choice, we’ve gathered them in this table. If you want to determine the best way to get leads in real estate for your business, keep reading the article. We examine each option in detail below.

Why Is Real Estate Lead Generation So Important?

Knowing how and where to get the best real estate leads is crucial. It will help you improve your ROI, grow your business, expand your customer list, and more.

Choosing a flat or a house is a tedious and time-consuming task. To save themself from stress, people are using realtors’ help. So, during lead generation for real estate, you should recognise clients’ pain points and properly promote how the realtor may help them.

Purchasing a property is an important decision that requires careful consideration. It often involves investments accumulated over a person’s lifetime. That’s why you may need the help of real estate lead generation companies that can collect contact information of people who are interested in your service.

As of July 2024, 53% of UK adults own their own home, compared to 50% in 2023. It shows that our economy is slowly healing despite the latest economic challenges and potential world recession. This statistic presents both challenges and opportunities for real estate businesses.

You should understand local socioeconomic specifics while collecting or buying real estate leads. 63% of citizens of Northern Ireland own their own home. South East, North East, Scotland, and East Midlands are also prosperous, with 59% real estate ownership.

Meanwhile, West Midlands and Wales citizens are also some of the least likely to own their own homes, as their 48% homeownership rates fall below the national average. Bankrupted Birmingham and Nottingham are the most infamous examples of the tricky economic situation of those regions. So, real estate lead generation in those regions would be more challenging.

Source: Avant Homes

New companies should use multiple real estate lead generation services to obtain as many potential leads as possible. Don’t be afraid to experiment, as it’s the key to success in a modern, constantly changing world.

20 Ways To Get New Real Estate Agent Leads

The real estate market is crowded, so you should use multiple promotion methods to ensure you reach your target audience. The peculiar techniques of getting real estate leads depend on your goals. You are free to combine as many of them as you want to.

Strengthen Your Virtual Presence To Get Online Real Estate Leads

People from the UK are known for their love of traditions. Using the help of the same realtor firm for decades and generations is no exception. So, if you are new in this business, getting leads in real estate may be a complex task for you. However, it is still possible.

Younger generations (Millennials and Zoomers) are more open to changes. At the same time, they are the majority of UK Internet users. One of the secrets of free real estate lead generation is to have a strong online presence by having a website, multiple socials, and constant communication with potential clients online.

Source: Statista

Remember that even when people find out about your company through other resources, they mostly search for you online. Your task is to provide them with all the essential information. Beware that if you don’t communicate with potential clients, even the best real estate lead generation system may not bring the desired results.

Utilise multiple platforms, as the website is just one part of your presence. It’s the most crucial, but it shouldn’t be the sole communication channel. Run your social media, ensure you have channels on popular messengers in the UK, such as WhatsApp and Facebook Messenger.

Source: Statista

Establish Connections With Local Flat and Home Renovation Companies To Find Real Estate Leads

Just as you are calculating how to get more real estate leads, home renovation experts are busy chasing their roofing, landscaping, remodelling, and other leads. You can collaborate to get even more potential clients for both companies.

It’s natural that people who sell their homes want to get the most out of it. The easiest way to sell a property at a higher price is to carry out minor repairs like painting walls, sand parquet, etc. Meanwhile, potential buyers want to radically change previous interiors to meet their needs.

So, real estate and home renovation businesses are related in clients’ minds. When leads think about home purchasing, they keep renovation plans in their minds. You both can benefit from it by exchanging real estate referral leads.

When the renovation team prepares the house for sale, they can recommend you as the best realtor in the area. That’s how you get verified real estate leads who are interested in selling their property. On the other hand, you can provide them with the contact info of people who recently bought the house or the apartment.

Use Google Local Services Ads To Get New Real Estate Leads

The whole real estate business is tied to the fact that the agent is an expert in the local housing market. You can get Google real estate leads by promoting your company as a regional expert via the Local Services Ads tool.

It’s a service available only for local businesses. Google doesn’t allow e-commerce or remote businesses (like online tutors who can deliver services outside the community) to promote themselves via this tool. As the name says, it’s only for local service providers like electricians, car repairs, lawyers, and real estate companies.

With Local Services Ads, your advertisements will be on the top of the page, even on top of other promotions placed via classic Google Ads. Here, you’ll also get more control over your budget, as you’ll pay only when a potential customer clicks on your contact information. It means you don’t pay for a displayed ad; you only pay for the outcomes it delivers.

Use SEO Practises As Part Of Free Real Estate Lead Generation

Search engine optimisation is a slow promotion strategy. In most cases, you won’t see significant results up to 5-6 months of this practice. However, it will benefit you in the long run since it helps you push your content organically through search engine queries. Real estate lead generation systems can partially ease this task for you.

Over 60% of UK marketers make SEO one of the most crucial parts of their online promotion strategies. While sharing helpful and engaging content throughout all channels is still important, additional optimisation can help achieve even better coverage so you can collect real estate investor leads organically.

Learn about current SEO practises to enhance the site’s rankings and make it more user-friendly with an up-to-date UX. To maximise landing page efficiency, use robust tracking and analytics tools.

Phonexa’s HitMetrix provides click tracking, heatmapping, and session recording software to help you identify the website’s friction points and optimise them to achieve maximum conversions.

It’s the ultimate behaviour analytics and conversion rate optimisation software that provides all the insights you may need to launch a successful online promotion. It leverages this data to show you how to improve your campaigns to make the most of them.

Partner With Lenders To Find Real Estate Buyer Leads

It’s common to take out a mortgage to finance the property purchase. You can collaborate with banks, mortgage brokers, and lenders to get real estate leads. Usually, people start looking for financing options before contacting the realtor to understand their potential budget for such an expensive purchase.

You can establish a mutual referral system with lenders to boost your lead generation for real estate. This collaboration gives you even more credibility since people naturally think, “If my favourite lender works with this realtor, I can also try to use their services”.

Working in tandem with financial institutions makes property purchase a more streamlined process, attracting even more leads in real estate. You’ll spend less time on a client, so you can serve more customers without increasing stuff.

Hold Open Houses To Get Leads For Real Estate

You also may hold an open house to attract more potential clients. You don’t need to sell this property, but it’s a great way to meet potential clients in your area, get to know them, and show them other houses that suit them more.

It’s safe to assume that those visitors are interested in purchasing property in the selected area, even if they are not ready to buy yet. That’s why it’s one of the non-obvious real estate lead generation sources where you don’t need to spend much money.

Collect hot and warm leads during this activity. If you take time to advise the warm client, explaining the specifics of the chosen neighbourhood, you may become the first person they think of when considering purchasing a property there. So, open house is the answer to where to get real estate leads offline and how to find leads in real estate without the Internet.

Make open houses fancy, casual, yet informative. Clean the property and prepare a light evening buffet with biscuits, tea, and sparkling water. Print business cards with QR codes that lead to your site and socials.

Become a Niche Expert To Master Lead Generation For Real Estate Agents

As we said before, it’s important to establish yourself as an expert. You can specialise in multiple adjacent niches that complement each other.

Here are some examples where you can get real estate leads:

• Luxury properties
• Eco-friendly homes
• First-time buyers
• Houses for seniors
• Condos and townhouses
• Commercial real estate
• Vacation homes
• Historic homes

We recommend creating different landing and social media pages if you work with various niches that don’t overlap. It’s hard to imagine that first-time buyers are considering buying a small flat in Manchester and then suddenly purchasing a luxury penthouse at Soho. So, keep your expectations realistic when considering getting the best real estate buyer leads.

It’s also unlikely that people looking for a vacation home will buy a flat on the high floor (7+) of a historic building with no lift. Understanding client needs is the best way to generate real estate leads. But that’s only one of the ways to ensure your campaigns are accurately targeted and meet potential customers’ needs.

Take into account that commercial real estate lead generation is a tricky process. It most likely fails if clients don’t immediately see the landing page dedicated to the commercial property. So, better play it safe and separate different niches to ensure your dedicated landing page is spot on.

Embrace Video Content To Generate Leads In Real Estate

More than 90% of marketers say video is crucial to their marketing strategy. Today, if a person wants to learn about some company briefly, they will likely look for a short video rather than do any other action.

Source: Wyzowl

44% of users say they’d prefer to watch a short video rather than read an article or have a sales call. So, you should try to use videos as one of your ways to get real estate leads.

Source: Wyzowl

It can be tutorials, explainers, presentations, webinars, or any other content relevant to your company. You can utilise user-generated videos and AI tools to speed up production. However, in the last case, you should tell your clients where and how you use AI services. It builds a trusting atmosphere between you and potential customers, which is helpful for lead generation in real estate.

You can post videos on your socials (YouTube, Instagram, TikTok) and embed them on your landing pages or website. This approach also helps to get more leads for a real estate company since it organically grows video views, making them more likely to end up in users’ recommendation feeds.

Leverage Traditional Printed Mailings To Generate Leads For Real Estate Offline

Some marketers may call this method old-fashioned, but it gives you one of the most accurate location-targeting methods. It has a higher open rate than most other marketing channels.

Beware that the chances of getting a hot client are not so high since you deal with cold leads. However, it is still one of the greatest ways to generate leads in real estate and capture residents’ attention. You can send potential clients newsletters, postcards, catalogues, brochures, and packages. Ensure you have catchy visuals, customer reviews, and content proving your authority in your chosen area.

Tap into Social Media to Get Real Estate Leads From Facebook and Instagram

Social media advertisements are another way to promote your company to the relevant customers. There are many campaign aims, from awareness to actual sales. There are countless lead generation real estate ideas that you can implement by using a social media presence. You can use Meta Ads Manager to manage Facebook and Instagram promotion campaigns in one place.

Source: Facebook

Remember that it is also crucial to establish your reputation as a reputable realtor. Otherwise, you may end up paying for leads in real estate but leaving with nothing. Show that you know the client’s pain points and you are aware of how to fix them.

Interact With The Local Community To Get Leads For Real Estate Agents

Networking is essential for every realtor. Knowing everything about the local community where you work is one of your tasks. With proper networking, you can get real estate leads with no upfront cost and establish a word-of-mouth referral system.

It’s hard to track the precise results of this promotion. However, you don’t need to take any specific, complex actions in this case. Be persistent and present at local events to get free real estate leads.

Don’t be too pushy in the community, as people often perceive realtors as intrusive. Bust this myth and attend various events in your area (even not related to real estate) to network, learn about local business players, and establish your professional expertise. It’s the best way to get real estate leads without additional actions.

Track Down Expired Links To Find Real Estate Listing Leads

Zoopla experts share that rents have started falling in major UK cities, meaning many people can expect a similar price fall in property sales. That’s why keeping track of current trends is crucial to evaluating property reasonably.

Since people expect a price fall, they may ignore real estate adverts even with an average reasonable price. It led to an increasing number of expired listing leads, which brings you unique real estate lead generation ideas like this.

Look for properties that had failed to sell under the starter agreement with the original realtor. After those failures, house owners often feel motivated to change their agents. And here is your time to shine and get real estate leads online without paying a penny.

Once you find expired links, contact sellers immediately. Talk to them and persuade them to switch to your company. You can find expired links on sites like Zoopla, Savills, OnTheMarket, and local Facebook or WhatsApp groups.

Explore For Sale By Owner (FSBO) Leads

Some of the greatest real estate seller leads can originate from sellers who originally wanted to sell property independently without realtors’ help. Average homeowners have modest skills in negotiating prices, targeting buyers, and presenting house and location advantages.

So, owners often end up posting the same advertisement for months without results. Here is the best time to contact the real estate listing leads and offer your services to them. Don’t be too pushy, but delicately ask a potential client about their experience selling property and pin down their friction points. Show them that you are on the same page and persuade them that you can sell their property.

Find Free Real Estate Buyer Leads On LinkedIn

While thinking about social media, many marketers overlook LinkedIn. Meanwhile, it’s an excellent platform for business networking where you can research local and nationwide real estate markets to keep up with trends. It’s not the most straightforward way to get real estate leads online, but it is still worth it.

LinkedIn users are experts in their niche, so you can play in the long run by heating the cold leads. Once you establish yourself as a reputable business and realtor on this platform, people will naturally follow your page to get the latest insights.

When they decide to purchase a property, your name will be one of the first that comes to mind. It may act as a way to find real estate leads without actually seeking them.

If you want to turn LinkedIn into an additional source of real estate leads, learn about LinkedIn networking algorithms. Unlike Facebook, Instagram, or TikTok, which emphasise viral content, LinkedIn focuses on expertise and directs interactions with industry experts.

Look out for Engagement, Marriage, and Divorce Announcements To Get Real Estate Leads For Realtors

Freshly married couples prefer to establish their “family nest” apart from their parents. Thus, you should look for people who will create new families, as they are your potential leads.

There are many ways to find these couples: you can use networking and track Instagram and TikTok hashtags associated with engagement and marriage. You can even create targeted ads that promote user interest. It helps you catch even more buyer leads for real estate agents.

The irony of fate is that split-ups may also benefit you as a real estate expert. Divorce real estate leads are common since at least one person from an ex-marriage will look for a new house. While parting, people often want to change their lives drastically, so it’s not a rarity when both spouses look for new places.

Real estate divorce leads may ask you to get them different property types. Some want to change a new life in a location hundreds of kilometres from their current one. Others may ask you to find a place to stay in the same area so their kids won’t change schools. In any case, divorce leads in real estate are great potential clients for you.

Make the Most of Reviews for Free Lead Generation In Real Estate

Imagine you’re a first-time buyer looking for a realtor who will treat you fairly. So, you look through the reviews to find the best option.

Now, let’s go back to the business. Whether you already have a list of agents you want to hire, examine the client’s feedback. Agent videos are essential, as they show how experts present themselves. Meanwhile, client reviews are even more important, as they show how your potential leads view your employees.

Before hiring a new agent, read reviews about them. It’s also recommended to list your real estate business on review sites like Trustpilot, Homereviews, Checktrade, and Google Reviews. You’ll gather actual feedback about your company, unlocking new areas to grow as a responsible business.

In reviews, people share highlights of their experiences, including positive and negative aspects. It may include the realtor’s personality traits, pace of work, and whether they help with paperwork and provide additional attention.

Those platforms can even become additional promotional methods. You can ask your current clients to share their experience and get a discount. They will gladly do this, increasing your rankings on such platforms. It’s one of the reasons why top real estate lead generation companies always explore review sites.

So, study verified real estate leads reviews to determine clients’ needs. Explore your testimonials and examine competitors and the market in general. The more info you have, the better. The best ways to get leads in real estate are always non-obvious ones. Always encourage your clients to leave reviews on your platforms. You can even propose additional bonuses to those who will provide detailed reviews.

Leverage TikTok To Get More Online Real Estate Leads

In 2024, more than 75% of UK users aged 15 to 24 and more than 60% of 25-34 y.o users engaged with TikTok regularly. Furthermore, more than half of people aged 35-44 use TikTok. If you want to get real estate buyer leads for free, launch your page there and create engaging viral content.

Collaborate with bloggers to increase your audience. Ask them to put affiliate links into their LinkTree, give some promo codes for a detailed consultation, or provide some discount to clients who came from blogger videos.

Source: Statista

TikTok focuses on short videos, so people watch it even during short work breaks. If you are interested in how to get more leads in real estate on TikTok, make your videos funny and viral. British humour is known for its sharpness and ability to laugh at oneself. So, you are safe to use edgy jokes on this social network. It’s the best place to buy real estate leads if you aim at Zoomers and Millenials.

Use Traditional Advertising To Get Paid Real Estate Leads

Sometimes, time-proven methods are the best, even though some may call them outdated. It especially relates to the real estate leads generation, where people still look for their homes in printed magazines and newspapers.

We’ve already discussed direct mailers, but let’s be mindful of other classic options from the pre-digital era, such as newspapers, magazines, radio, and television. Traditional advertising channels are still credible, with 82% trusting print advertising, 80% – TV, 76% – direct mail, and 71% – radio to make buying decisions.

You don’t need to pay for real estate leads every time someone sees your ad or contact, as you pay a pre-determined fee. Traditional advertising provides equal visibility for new realtors and established firms, making it a worthwhile investment in brand awareness.

Host Events To Get Leads In Real Estate For Free

Hosting public offline events is one of the best ways to meet potential clients and enhance your company’s reputation. Here, you’ll see real estate motivated seller leads in real life, chat with buyers, and network with other professionals like lawyers, constructors, or mortgage brokers.

Ensure that your event topics are more than just “Teaching you to sell a property”. Your lectures should be relatable not only to the real estate professionals but also to the general audience. That way, you can host regular events and expand your real estate leads list. Here are a few ideas for you:

• Green living events: sustainable living, green construction, and energy-efficient properties.
• First-time homebuyer classes: home buying process, securing a mortgage, and understanding home inspections
• Real estate investment seminars: market analysis, financing options, and property management
• Historical tours and talks: history of a neighbourhood.

While you may not see the immediate rise in real estate leads, those events are vital for your branding and future networking. Use sign-up lists to capture contacts and incorporate them into your marketing strategies.

Host Webinars To Get Leads for Real Estate Agents

It’s one of the easiest lead generation ideas for real estate, as you can collaborate with other experts, and promote those events on your socials or by using targeted ads. During the last four years, people have gotten used to web events since it allows them to attend something interesting without leaving the house.

Properly hosted webinars act like a real estate leads generator, where after a free web event, you’ll receive dozens of new clients. It takes time to find an expert and prepare a webinar, but it will also improve your networking reputation and bring new clients.

Additionally, during online events, you can collect even more data from participants. You can track what topics are the most engaging, where people tend to leave, what are popular questions among all events, etc. Here, you can use the help of the best real estate CRM for lead generation and implement its insights into other aspects of your work.

Beware that you need a large contact list to host online events. Unfortunately, the real estate industry has one of the lowest attendee percentages, so you’ll need to promote those events to your warm leads who are already interested in related services.

How To Buy Leads For Real Estate

Many lead generation companies for real estate can help you find potential clients. They use different online and offline marketing techniques to motivate and capture leads. Once they establish the initial contact, they use lead generation software for real estate to match realtors with potential customers.

The actual leads vary depending on your needs. You may ask lead generation real estate companies to find individuals or commercial customers. Later, they will define a promotional strategy to collect those leads and provide their contact information to you.

How Much Do Real Estate Leads Cost?

The final price depends on multiple factors, including lead source, marketing plan, and lead quality. Beware that even the best real estate lead generation companies often give you just estimates of potential price per contact. The final price may vary due to external factors like cost per click in online advertisements or unforeseen expenses during offline events.

Currently, the price per qualified lead varies from £100 to £200. Some real estate forums state that the cost per potential client may start from £50 and end up as high as £500. That’s why you should collaborate with the best lead generation companies for real estate since they can provide you with estimates that will be close to the actual result.

Many companies like this provide flexible pricing policies. You can choose whether you want to pay for individual leads, buy high-quality, expensive real estate leads, or opt for cheap real estate leads for sale.

Disclaimer: Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.

Top Real Estate Lead Generation Companies

GetAgent

GetAgent is an online platform promoting itself as a real estate agent comparison site. Users provide their postcode, rogue property price estimation, and a desired appointment date during registration.

This real estate lead generation website collects contact data of people interested in selling their property to the point that they are looking for the nearest realtor.

Once you join the service as an agent, you can see the contact data of people who want to sell property in your area. As one of the most popular lead-generation real estate websites, GetAgent attracts a steady stream of users, providing you with a consistent flow of potential clients.

GetAgent key features:

• Property Valuation tool where potential sellers share info about their property
• Listing monitor where users and agents can see the advertisement performance
• Side-by-side comparison of local real estate agents
• EPC checker

Brief Your Market

BriefYourMarket is a powerful multi-channel SaaS marketing platform. It provides data-driven lead-generation services for real estate, leveraging extensive automation.

The platform has a semi-automated survey builder, allowing you to gather and analyse user insights. Later, you can use this info to tailor marketing materials to increase conversion within real estate sales leads.

BriefYourMarket key features:

• Integrated marketing tools that allow you to combine multiple channels in one promo campaign
• Marketing automation tools that save hours of your working time
• Lead generation tools include lead capture forms, lead scoring, and CRM integration

Lead Forensics

Lead Forensics is a popular real estate website for lead generation. It’s a B2B platform that helps businesses identify and track website visitors, converting anonymous website traffic into qualified leads.

It is known as one of the top lead generation companies for real estate since its tools allow you to collect the user’s portraits even if they haven’t filled out a form. In the long run, it provides enough insights for marketers to modify promotion strategies to ensure more productive lead nurturing and increase ROI.

Lead Forensics key features:

• Website visitor identification
• Lead intelligence tools
• Integration with CRM systems
• Lead nurturing tool bundle
• Real-time alerts
• B2B customer account management

TwentyEA

TwentyEA is a CRM (Customer Relationship Management) platform for real estate agents. It is known as one of the best real estate lead generation websites since it offers many features to help agents manage their leads, track deals, and improve their overall business efficiency.

TwentyEA key features

• Marketing automation services with AI-based prediction tools
• Advanced reporting with insights into the competition landscape, market share, agent performance, etc.
• Refined email marketing tools, including custom email templates and drip campaigns
• Lettings toolkit for realtors focused on rent

The ValPal Network

The ValPal Network is a platform that provides a variety of resources both for estate and letting agents. Many marketers call it one of the best sources for real estate leads, as it offers countless services, including social media management, lead generation, marketing automation, retargeting tools, and more.

Combined, they ensure that you can create your own successful sales funnel. If you are looking for a service that can help you get motivated sellers, real estate leads, and even letting leads, you should explore the ValPal Network.

The ValPal Network key features:

• Instant property valuation tool
• Marketing design suite with various templates for online and offline promo
• Automated lead nurturing tool
• Vendor and landlord chatbot ChatPal
• Lead qualifier service and value manager

Art Division

Art Division is a digital marketing and web design agency that works only with housing businesses. They collaborate with independent real estate, letting agencies and established companies in the property sector. They will show your company how to buy real estate leads and guide them through the sales funnel most efficiently.

Art Division’s key services:

• Assistance in finding the perfect lead portrait
• Modifying the selling process to ensure that you convert as much as possible leads into the clients
• SEO and content optimisation practises
• PPC, email, content, and Google Display marketing

Improve Your lead generation for real estate With Phonexa

You should run a robust lead management system to get motivated seller leads for a real estate company. Look for a service that can optimise different parts of this process. It’s how you ensure the maximum efficiency of your real estate business and prevent potential data loss.

Phonexa’s LMS Sync helps real estate companies and agents access lead details, build custom-set configurations, and acquire the attribution they need to separate their business from the pack. With this solution, you can share or sell leads to other market players, simplifying the establishment of your professional referral network.

The Phonexa suite enhances your digital marketing strategy, including automated email and messaging campaigns, call tracking and analysis, and tracking the user journey through click history, among others.

Learn how Phonexa can take your real estate lead generation to the next level by building your subscription plan or booking a demo to see the platform in more depth.

Frequently Asked Questions

With the average house price in the UK soon crossing £300,000, taking out a mortgage becomes the only choice of ever more homeowners, a dream coming true for mortgage agencies and brokers, who “only” need quality leads to thrive.

Speaking of which, buying qualified leads and phone calls might be the best strategy for aspiring lenders and brokers who cannot or don’t want to generate organic traffic. Truth be told, the competition is quite tough, not letting you thrive unless you have something exceptional to offer.

Source: Statista

So if you need mortgage leads here and now, you can simply buy them from lead agencies. And why not? These are qualified leads that match your ideal buyer profile.

via GIPHY

Without any further ado, let’s explore the 11 best platforms to buy mortgage leads in the UK.

11 Best Platforms To Buy Mortgage Leads in the United Kingdom

Unbiased – The Biggest Mortgage Lead Generator and Online Marketplace in the UK

Unbiased is one of the biggest lead generators and online marketplaces for financial advisors, mortgage and insurance brokers, and accountants. Whether you operate nationwide or locally, Unbiased might become your go-to mortgage traffic source.

• Over 3 million unique visitors per year
• High-ranked mortgage brokers are featured in local listings
• Leads preview before accepting

Here’s how the incoming enquiry looks in their system:

As a mortgage business, you can set your customised enquiry criteria – for example, the minimum mortgage level – so you only accept relevant leads. Likewise, you can manage all acquisition campaigns from a single dashboard.

The lead generation subscription plan costs £96 + VAT, with enquiries priced from £10 + VAT, depending on the type of lead: first-time homebuyers, self-employed mortgage leads, remortgage leads, commercial mortgage leads, mortgage protection leads, and more. The subscription also includes access to lead management tools and ongoing support from the platform’s team.

Here’s how mortgage lead generation works with Unbiased:

1. The auto-matching system provides enquiry details like the mortgage advice needed and the customer’s location (if these match your buying criteria).
2. You can buy the enquiry starting from £10 + VAT.

Adding locations to your profile can help with targeting—you will appear in searches in these locations and receive relevant enquiries.

Join Unbiased as a mortgage broker

The Pipeline – Lead Generation Agency That Builds Sales Funnels for Mortgage Brokers

The Pipeline is a dedicated mortgage lead generation platform that supplies quality leads starting from 50 leads per month, with the typical lead batch being 100 leads. Leads are purchased in advance and can be delivered to your CRM system or by any other convenient method.

• No duplicated leads, hoax details, or dead phone numbers
• You only pay for the lead batches you buy
• All leads are exclusive (never sold to any other company)

Before signing up for The Pipeline, you can schedule a 20-minute call to discuss your marketing goals and growth opportunities.

Join The Pipeline as a mortgage broker

The Lead Engine – Mortgage, Financial, and Insurance Lead Generator

The Lead Engine is a UK-based digital marketing agency that drives mortgage leads to agents and brokers through SEO. The platform also ensures lead tracking, with around 33% of leads resulting in phone calls.

The unique feature of The Lead Engine is that they generate leads right on the agent’s website, which increases your brand awareness and reduces the sales cycle: the leads instantly land where you want them to, without redirects and potential delays that always lose some customers.

Here’s an example of the improvements they promise to make across your website:

• First-time buyer mortgage page – over 500% average on-site time increase
• Bad credit mortgage page – over 300% average on-site time increase
• Creating dedicated pages for NHS and self-employed mortgage and a page for converting commercial mortgage to residential mortgage

Join The Lead Engine as a mortgage broker

Simply Online Leads – Mortgage, Finance, Home Improvement, and Insurance Leads

Simply Online Leads is a UK-based lead generation company that provides exclusive mortgage, finance, home improvement, and insurance clients for businesses.

Here are the types of leads you can buy:

• Remortgage leads
• Purchase & home movers
• First-time buyers
• Buy-to-let mortgage leads
• Commercial mortgage leads
• Debt consolidation leads

The loan-to-value (LTV) ratio is 95% for first-time buyers, 90% for purchase mortgage leads, 85% for remortgage leads, and 70% for buy-to-let mortgage leads.

Join Simply Online Leads as a mortgage broker

Online Mortgage Advisor – Qualified Leads from Online Mortgage Marketplace

Online Mortgage Advisor is an online mortgage marketplace that connects mortgage seekers with brokers and allows the latter to buy qualified leads that match their specifications. On the broker’s side, all products are divided into “Residential,” “Residential Adverse,” and “Buy To Let” categories and include enquiries from those looking for mortgage loans or remortgage.

Likewise, all enquiries are separated into three tiers – Bronze, Silver, and Gold – that vary by the purchase intent and eligibility criteria like income, mortgage size, and loan-to-value. Qualification-wise, the platform automatically removes invalid phone numbers from enquiries.

The lion’s share of the enquiries are generated during working hours, but you can receive leads 24/7, including weekends. All leads come from on-site form submissions generated via SEO, social media marketing, and other campaigns.

Join Online Mortgage Advisor as a mortgage broker

Pronto – Pay-Per-Lead and Revenue-Share Online Mortgage Lead Agency

Pronto is an online lead generation agency that supplies around 15 types of customers, including mortgage & debt, within a pay-per-lead or revenue-share partnership model.

Their mortgage leads are generated from various marketing channels, including social media and SEO, with the cost per lead starting at £6. All lead generation campaigns are compliant with the ASA and ICO.

When applying, you can choose what clients you are looking for – debt consolidation, remortgage, bad credit, or other – and also specify your target location and the number of appointments you’d like to receive weekly.

Join Pronto as a mortgage broker

Insite Web – Mortgage Lead Generator that Can Provide Over 5,000 Clients Monthly

Insite Web is a lead generation and management agency that supplies mortgage, insurance, financial advisor, solicitor, accountancy, locksmith, home security, and dental practice leads as well as customer tracking and marketing services.

The service works best for brokers who need 60 or more monthly high-intent mortgage leads and have a budget of at least £1,500. Insite Web’s lead generation capacity reaches 5,000 leads monthly and probably more, so large-scale brokers can also satisfy their needs.

Types of Mortgage Leads with Insite Web

However, you should note that Insite Web doesn’t sell leads but lead generation services, building an optimal sales funnel for your brand. This guarantees all acquired mortgage leads are exclusive and easier to convert.

Join Insite Web as a mortgage broker

Hello Clicks – Mortgage and Remortgage Leads Alongside Over 20 Other Lead Types

Hello Clicks is a lead generation agency that drives mortgage and remortgage leads alongside over 20 other types of customers. All leads are pre-qualified and delivered through API, email, phone, or CRM system. Likewise, you can pre-schedule an appointment with a qualified lead.

Every sold lead is tracked so that Hello Clicks can constantly analyze customer journeys and adjust targeting specifically for your business. If you are unsatisfied with the lead you receive, you can get a full refund.

Join Hello Clicks as a mortgage broker

Mortgage Brokers Directory – Mortgage, Equity Release, Life Insurance, and Pension Leads

Mortgage Brokers Directory is a lead generation agency that offers mortgage, equity release, life insurance, and pension leads within two partnership models – scheduling appointments and listing your business on their platform.

• Scheduling appointments. The platform generates mortgage leads using social media campaigns and drives them to a live chat to verify their relevance and interest. Then, all verified leads are offered to book a call with a relevant mortgage company.
• Listing your business on Mortgage Brokers Directory. For £199 per month, the platform can include your business in their local listings. Potential customers complete a form and go to your email inbox.

To join MBD as a mortgage broker, contact them via their on-site live chat.

Fatrank – Mortgage Lead Generation and Growth Hacking

Fatrank is an agency that generates first-time mortgage leads, remortgage leads, buy-to-let mortgage leads, joint mortgage leads, and guarantor mortgage leads. The platform goes beyond lead generation and marketing, covering personal and business growth.

Join Fatrank as a mortgage broker

LeadCrowd – Insurance and Financial Leads, Including Mortgage and Remortgage Leads

LeadCrowd is an online agency that generates exclusive real-time mortgage, commercial mortgage, and remortgage leads, among other financial and insurance customers. They use 24 websites, offer 46 types of leads, and boast a refund rate of less than 7%.

Here are the mortgage leads you can buy at LeadCrowd:

All leads are generated using SEO and PPC.

Here are their average costs per lead:

Join LeadCrowd as a mortgage broker

Why Buy Mortgage Leads?

First of all, it’s worth noting that buying mortgage leads shouldn’t be the only marketing strategy you rely on. Organic traffic is still up for grabs as long as you have some online presence and time and skills to create compelling content for your blog, social media, and search engines.

However, there are two major disadvantages with organic leads:

• It takes 3 to 6 months for new content to rank in Google
• You cannot control the quality of organic traffic

Even though most brands invest in SEO, the truth is that only the best of the best succeed, while the rest don’t get the desired search exposure. Whether you like it or not, you will have to beat bigger guys to acquire free mortgage traffic.

However, the rules of the game change when you buy leads.

Here’s an example:

➥    A real estate customer stumbles upon a compelling mortgage article in their favourite real estate blog and decides to explore mortgage options. Then, they tap the click-to-call button to connect to a mortgage company.

In this scenario, a publisher uses their authority to generate traffic to the partner advertiser.

Mortgage Leads Market in the UK: What Leads You Can Buy

Lead generators and affiliate networks have evolved to the point where they can dissect potential customers on the fly and share essential details with advertisers before the purchase.

Such complexity led to the convenience of choosing among these mortgage lead types:

In the real market, it’s even better: You can choose the demographics of the leads you buy: location, age, income, family status, and other marketable details.

Important: The depth to which you can set your buying criteria also depends on the lead generator. Make sure your traffic provider allows you to narrow it down to the clients you need.

How Much Can You Earn as a Mortgage Broker in the UK?

As a broker, you can earn hundreds to thousands of pounds from a single mortgage, depending on your commission structure and the partner lender. Some mortgage brokers only charge their lenders – the so-called procurement fee – while others charge their borrowers.

The typical procurement fee is around 0.4% of the mortgage size; on a £300,000 loan, it would be £1,200. But if you also charge the borrower – and can get clients under this condition – you can double the income.

Likewise, brokers can charge a flat fee, which often ranges from £500 to £1,500.

How To Start as an Aspiring Mortgage Broker

Buying leads will make it much easier to acquire clients, but it’s still impossible to get a head start without deep industry knowledge. As an aspiring mortgage broker – even if you haven’t originated a single mortgage loan yet – you must first make sure you know the theory.

Here are some of the crucial parameters to shape your mortgage leads generation strategy:

Mortgage Loan Type

First, ensure the mortgage leads you’re targeting seek the loan you’re providing. For example, customers taking out a mortgage loan to buy a house may differ from mortgage refinance leads in the loan size, length, and other conditions.

Here are some popular mortgage leads to target as a mortgage broker in the UK:

Loan-To-Value Ratio

The loan-to-value ratio indicates how much of the property’s value the mortgage company will finance (mortgage advance) and how much the borrower will pay on their own (down payment). For example, if the borrower purchases a home worth £300,000 while borrowing £240,000 and paying £60,000 as a down payment, the LTV is 80%.

Source: Statista

Here’s how LTV affects mortgage lead generation: The higher the LTV ratio, the riskier it is for the lender because the borrower has less equity to cover the loan. This means you need stringent lead generation criteria to ensure a reasonable risk-reward ratio.

Interest Rate

All other things being equal, borrowers seek the lowest interest rate and the longest loan term.

Loan terms typically range from 10 to 30 years, with some lenders extending them to 40 and even 50 years under special circumstances.

Source: Statista

Debt-to-Income Ratio (DTI)

Just like borrowers are searching for the lowest interest rates, lenders are looking for customers with a lower debt-to-income ratio (DTI), a metric that, in fact, predicts whether the borrower is solvent. For example, if the mortgagor’s monthly debt payments are £1,000, and their monthly income is £3,000, the DTI would be 30%.

Source: Statista

Credit Score

The higher the credit score, the more reliable the borrower. But then again, depending on your acquisition strategy, you might want to focus on mortgagees with slightly lower credit scores to avoid competition and because they are cheaper.

Credit Score Scale Example

As a mortgage broker, you should always stay within reasonable limits: many borrowers with poor and fair credit scores will get denied by the lender.

Here are the average credit scores with three major credit reference UK agencies:

• Experian – 797 out of 999
• Equifax – 644 out of 1,000
• TransUnion – 610 out of 710

Amortisation

Mortgage amortisation—a breakdown of mortgage payments—determines how the borrower’s interest changes over time, the broker’s commission, and how much the borrower pays toward the principal and interest at every given period.

Here are some mortgage amortisation examples:

Closing Costs

Mortgage closing costs are taxes, fees, and expenses associated with closing a mortgage deal, reaching 2% to 5% of the property’s price. In the UK, these also include SDLT tax, which is £0 on the first £250,000 and 5% to 12% on the exceeding amount, depending on the property’s value.

As a mortgage broker, finding a lender with lower closing fees can give you an edge.

How Many Mortgage Leads You Need to Buy

To estimate the optimal number of leads to buy, you should transform your business goals – for example, net monthly profit – into the target number of monthly mortgage sales. For this, you need to know the average expected income per sale (it might be around £1,000 per sale).

Then, knowing your average conversion rates, you can calculate the number of leads to buy:

If you need to sell 200 mortgage plans per month to achieve your business goals, and your average conversion rate is 10%, then you need to buy 2,000 leads.

However, if you offer several mortgage products, you might want to add a traffic quality factor or reduce the expected conversion rate to make an educated guess.

Here’s the formula:

If you need to sell 200 mortgage plans per month to achieve your business goals, and you expect your leads to convert five times worse than usual – this might happen if you switch from, say, life transfer to aged leads – then you need 10,000 leads monthly.

But then again, this will only be a ballpark figure, which you can bring closer to reality by tracking your mortgage leads throughout their journey (and thus understanding them better).

How To Get The Most Out of the Mortgage Leads You Buy

Insight #1 – Ensure Advanced Lead Qualification

From the moment the lead sees your ad, and until they connect to a live operator, they should ideally go through two qualification rounds:

Round 1 – Qualification by Your Lead Supplier

Lead suppliers like affiliate networks and online marketplaces should allow you to set the qualification criteria for the leads you want to buy (for example, you might only accept first-time homeowners from London aged 34-55).

In practice, this is done with a lead distribution technology called a ping tree:

But you can take it even further. Some software – like Ping Post Calls 2.0 – shows the most essential information to the advertiser BEFORE the purchase, allowing mortgage companies to accept or decline the lead. This way, you can guarantee a perfect match.

Round 2 – Internal Qualification

If you buy heterogeneous leads, you don’t necessarily know where to connect them, which is why you may need some further qualification with, say, an IVR system:

At the end of the day, this multi-level lead qualification allows you to stay effective, only buying high-intent borrowers who are likely to take out a mortgage loan from your or your partner lender.

Insight #2 – Track the Customer Journey from Start to Finish, not only the Post-Purchase Stage

Buying leads means you don’t need to unroll marketing campaigns, but you can still get an edge if you track your leads along their conversion path, preferably from start to finish.

Here’s how this can be done based on your size and budget:

• For smaller mortgagees, you might have to search for an affiliate network or another traffic source that provides free lead tracking software
• For bigger lenders, you might want to run your own customer tracking software, which you can rent for a few hundred pounds a month from companies like Phonexa

Here’s an example of a software for tracking web leads:

Here’s an example of a software for tracking phone calls:

And here we go again: you can take it even further by renting a cloud PBX system, a full-scale call centre that belongs solely to you (read full control and ironclad protection).

Insights #3 – Simulate Mortgage Campaigns Before Launching Them

There’s a way to test the uncharted waters with no risk: predictive modelling.

Here’s how predictive modelling works:

The best thing is that as you accumulate more data, the algorithms become more accurate.

Get Your All-in-One Mortgage Lead Acquisition Suite

Successful lead acquisition campaigns require in-depth market research, customer tracking, and analytics, and it’s much easier to perform all these routines from one place without juggling between systems and reports.

This is what Phonexa does by uniting all essential lead management products under one roof. From affiliate to social media to email marketing, you get a 360-degree view of your business and full control over it.

Here are the eight solutions you get at only £250 per month (online price calculator):

Get your all-in-one performance marketing software suite now, or book a demo to learn more about Phonexa.

Frequently Asked Questions