Where To Get HVAC Leads in the UK: 32 Top Lead Sources

As a UK-based HVAC business, you’re on the safe side: the market is growing at around 2.35% annually, translating into constantly increasing revenues for companies that know how to get HVAC leads and turn them into paying clients.

Speaking of getting HVAC leads, many HVAC contractors are now choosing to buy HVAC leads rather than generate them on their own. It’s easier, and you don’t have to run marketing campaigns on your own.

Ready to unscrew the revenue valve? Then dig into the best HVAC lead sources.

via GIPHY

”The consumer journey could start with a publisher twice removed running an offer on email, and in the end, it comes all the way through to a call or web funnel in which that customer has changed hands three times before they end up the end destination, then they may not even buy.

Around 45% of consumers don’t buy the first time around, so how are you making sure that the attribution and the remuneration that you’re delivering through your marketing channels is feeding back to the right place? With Phonexa, we’re fairly agnostic – we will partner with third-party services and platforms to help our clients work however they like. We’ve seen best results when clients are using end-to-end tracking, and we’ve helped bring as much of that in-house as possible to ensure that the numbers that we’re comparing and talking about are the same numbers, and we can hang our hat on that.” – David Pickard, CEO, Phonexa, during the Affiliate Marketing Podcast

Book a demo with Phonexa experts to learn how Phonexa can help you get the most out of the HVAC leads.

The 32 Best Platforms to Get HVAC Leads

Advertising Platforms Where HVAC Companies Can Get HVAC Leads

Advertising platforms enable service providers to get HVAC leads by promoting on social media and partner networks. Instead of buying leads, companies use ad platforms to run paid campaigns that attract target, purchase-ready HVAC leads and phone calls.

Advertising platforms offer full control over targeting, budgets, messaging, and optimisation, so companies know which HVAC leads they can get from which ads, including predicting the campaign’s ROI.

Yelp

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Referral
892K	16.93%	0.53	77.31%	15%	83%	2.1%	0.5%	0.02%	0.05%

Yelp is a powerful local services platform that helps you get HVAC leads alongside other types of consumers. You can generate leads through exposure, reviews, and sponsored ads.

Here are the HVAC leads you can get with Yelp:

• Furnace repair and installation leads
• Air conditioner repair and installation leads
• Maintaining heating and cooling leads
• Heat pump leads
• Emergency HVAC services leads

With Yealp, you can get HVAC leads via phone calls, text messages, or quote requests while controlling targeting, volume, and spend.

LocaliQ 

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
36K	-11.53%	0.48	37.14%	26%	62%	5.3%	1.8%	0.08%	4.39%	0.60%

LocaliQ is a UK-based digital marketing and lead gen platform where you can get HVAC leads through data-driven ads. The platform targets local consumers through search, social media, and display advertising rather than selling pre-generated leads.

Here are the types of HVAC leads you can get with LocaliQ: 

• HVAC installation and replacement leads
• Heating and cooling repair leads
• Air conditioning services leads
• Furnace and boiler services leads
• Heat pump leads
• Routine maintenance enquiries

Leads come through phone calls, contact forms, and website visits, while you can control targeting and spend to optimise your performance.

Digitool

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.92K	78.50%	0.47	82.18%	19%	73%	3.6%	3.2%	0.02%	0.70%	0.12%

Digitool is a marketing platform that provides HVAC lead generation services alongside local SEO, video marketing, email automation, and promotion through online reviews. The monthly HVAC lead generation plan costs £180 + VAT.

To generate HVAC leads with Digitool, you only need to choose your location and working hours, and the platform will generate high-quality calls and email leads through Google ad campaigns and landing pages. Likewise, you will get access to a real-time reporting dashboard with complete lead information, recordings of previous calls, and an ROI calculator.

• Guaranteed HVAC leads within your monthly subscription plan
• 20 exclusive postcode areas to avoid competition
• Comprehensive reporting dashboard

Digitool professionals can give you data-driven advice on how much you should spend on ads to drive the leads you want, and you’ll have a monthly marketing strategy call with the company’s experts.

B2B Data & Intelligence Platforms Where HVAC Companies Can Get HVAC Leads

B2B data & intelligence platforms provide structured business data, market insights, and analytics to help companies, including HVAC service providers, identify purchase-ready leads, understand their intent, and nurture and convert them effectively. 

B2B data & intelligence platforms are commonly used for lead enrichment, segmentation, outbound campaigns, and strategic decision-making, enabling sales and marketing teams to reach the right businesses with more accurate, data-driven approaches.

Cognism

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
360K	-30.45%	0.38	26.27%	50%	36%	4.1%	2.8%	0.08%	6.45%	0.28%

Cognism is a B2B data and intelligence platform that provides accurate, GDPR-compliant contact and company information to help businesses get high-quality HVAC leads alongside other types of leads. The global database includes verified emails, direct dials, and firmographic data, making it easier to find the right consumers.

Market Location

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1,35K	-6.22%	0.51	96.87%	74%	16%	6.0%	3.1%	0.07%	0.26%	0.51%

Market Location is a UK-based B2B data and marketing solutions provider that helps businesses access accurate, GDPR- and PECR-compliant contact and company information for sales and marketing campaigns. 

With over 50 years of experience in building and maintaining business datasets, Market Location offers phone-verified data on decision-makers and organisations to support targeted outreach and HVAC lead acquisition.

Fatrank

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
64.39K	-13.64%	0.5	15.63%	23%	54%	5.1%	17.0%	0.10%	0.03%	0.41%

Fatrank is an online lead generation, SEO, and growth-hacking platform that provides qualified HVAC leads in the United Kingdom. It might be worth contacting Fatrank if you want to avoid competition with paid directories or don’t want to invest in marketing and profound lead nurturing.

HVAC Lead Generation Providers

HVAC lead generation providers help you get HVAC leads through targeted marketing, paid advertising, SEO, content marketing, outbound campaigns, and phone calls, ensuring all leads meet predefined criteria for location, service type, budget, or intent level.

GreenMatch

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
208K	-32.85%	0.56	44.99%	21%	74%	3.0%	1.8%	0.02%	0.13%	0.15%

GreenMatch  is a UK-based information and lead generation home improvement platform where you can get HVAC leads and consumers seeking energy-efficient home upgrades, such as renewable energy systems, heating solutions, insulation, windows, and more.

By helping users compare solutions and connect directly with suppliers, GreenMatch supports informed decision-making for HVAC leads looking for comfort, efficiency, and sustainability upgrades for their homes.

Leads Do Work

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Referral
8K	-2.57%	0.3	95.69%	54%	35%	7.2%	3.8%	0.06%	0.75%

Leads Do Work is a lead generation platform that delivers high-intent HVAC and home improvement leads through targeted online campaigns. 

With features such as real-time lead distribution, customised lead filters, and targeted audience segmentation, Leads Do Work enables users to get the HVAC leads they need. In addition to verified contact details, you receive demographic insights for follow-ups and outreach.

Lead Pronto

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
6K	12.04%	0.46	69.96%	31%	60%	5.2%	1.5%	2.71%	0.34%

Lead Pronto is a UK home service lead generator that can handle your marketing campaigns from A to Z within a pay-per-sale or revenue share partnership. Among the HVAC-related focus areas are home improvements and heat pumps.

• Over 500,000 home improvement and 200,000 heat pump leads generated
• Average cost of a home improvement lead is £4; heat pump lead – 25

Pronto is arguably the most detailed HVAC lead generation platform, with clear terms and conditions on its website. You can pay for the leads you need or forge a strategic partnership with Pronto, sharing a part of your revenues from sales.

Watts Marketing

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
3K	73.84%	0.55	100%	33%	44%	5.5%	4.3%	13.28%	0.31%

Watts Marketing is a lead generation platform that enables businesses to buy verified inbound leads across various service sectors, including HVAC. You can get both leads and live inbound calls, with each lead undergoing a multi-step qualification process.

Leads 2 Trade

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
2K	-2.51%	0.57	96.92%	32%	46%	5.2%	4.1%	11.71%	0.45%

Leads 2 Trade is a narrow-focused home improvement leads provider that supplies phone-qualified leads for HVAC contractors: boilers, insulation, air source heat pumps, eco boilers, air conditioning, and more.

With Leads 2 Trade, every HVAC lead is double-qualified, which means the company verifies the prospect’s requirements before sending them a shortlist of relevant businesses. All leads are qualified manually – not text messages or automated dialling that fakes the lead’s authenticity.

• Over 90,000 double-qualified leads supplied annually
• Over 200 websites for home improvement and HVAC lead generation
• 18 types of home improvement leads

The application process is simple and intuitive. You provide your basic details, specify which leads you’re interested in, and indicate how many leads you need per week.

LiveWire Leads

2-Year Average Traffic Share by Channel
Bounce Rate	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
0.62	21%	69%	3.2%	6.6%	0.02%	0.01%

LiveWire Leads is a lead generation company that offers qualified phone calls for home services, including HVAC. Not only do they sell leads, but they also grow your online presence, helping establish your brand as a go-to company for the HVAC service leads you search for.

• Over 1,000 leads delivered monthly to over 380 clients
• An average ROI of 681%
• You only pay for qualified calls

HVAC Lead Marketplaces 

HVACL lead marketplaces are online platforms where businesses can purchase verified, high-intent HVAC leads from a verified pool of consumers. 

HVACL lead marketplaces offer both exclusive and shared leads as well as flexible purchasing options, including pay-per-lead and bulk lead packages.

Checkatrade

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
3.25M	-23.01%	0.51	93.09%	30%	55%	1.9%	3.4%	8.74%	0.18%

Checkatrade is an online home improvement and repair platform that lists vetted tradespeople across the United Kingdom.

The platform works similarly to Bark: to start, you fill out the registration form, specifying the type and number of leads you’d like to get and your targeting locations. Once your campaigns are running, you can manage them in the app.

MyBuilder

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
1.92M	4.51%	0.49	91.59%	40%	35%	1.7%	2.7%	19.07%	0.87%

MyBuilder is a UK‑based home services marketplace that connects homeowners with local professionals for home renovation, repair, and improvement, including HVAC services. The platform posts detailed job requests that verified service providers can respond to.

MyBuilder provides contact details, project descriptions, and timelines, helping with lead prioritisation and follow-ups. With real‑time lead delivery and direct communication, MyBuilder might be one of the best places to get HVAC leads for immediate engagement.

Bark

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
2.82M	-12.33%	0.48	40.15%	47%	33%	2.6%	2.0%	0.07%	15.42%	0.35%

Bark is one of the biggest online service marketplaces, the Amazon of services, that connects customers with professionals. The platform doesn’t focus on generating HVAC leads, but it’s a numbers game: the gigantic audience surely has potential HVAC customers among them.

As a business, all you have to do is register on Bark and let potential customers find you. Bark sends you leads that match your profile, charging a small fee for every introduction. The details include the customer’s phone number and email address.

• Local and nationwide HVAC leads
• Free lead review
• Leads are sent in real-time

Offering over 1,000 services and generating around 10,000 leads daily, Bark might be your best platform for driving high-quality HVAC leads and expanding into related home services niches.

MyJobQuote 

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Paid Search	Paid Referral
1.03M	2.95%	0.54	96.2%	32%	54%	1.5%	3.4%	8.82%	0.09%

MyJobQuote is an excellent lead acquisition platform if you are ready to compete with other HVAC providers. Uniting over a million homeowners and 50,000 tradespeople, MyJobQuote helps expose your brand to the target audience and tap into adjacent niches, for example, electricity or general maintenance.

Houzz 

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
540K	-21.38%	0.49	72.66%	32%	60%	2.5%	4.3%	0.06%	0.17%	0.82%

Houzz is a UK home design and renovation platform that connects homeowners with designers, contractors, and HVAC service professionals, among many other types of professionals and companies, generating project-driven enquiries for service providers.

Rated People

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
220.46K	-35.37%	0.44	93.08%	43%	36%	2.4%	3.9%	0.03%	14.09%	0.58%

Rated People is a UK-based home services marketplace that allows you to register your business and connect with local customers. Like most other online marketplaces, Rated People doesn’t sell leads directly but provides a platform for exposure.

On top of lead generation opportunities, businesses also receive lead tracking software to manage their on-site campaigns. Likewise, there’s a dedicated mobile app where you can chat with incoming HVAC leads or accept phone calls.

HVAC Local Service Discovery Platforms

Local service discovery platforms connect consumers with nearby service providers, including HVAC, home improvement, repair, and maintenance. Additionally, these platforms offer customer reviews, ratings, and verified credentials, all of which help build consumer trust and generate more leads for HVAC and other home services.

Nextdoor 

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Referral
13.17M	1.18%	0.49	97.98%	80%	17%	2.0%	0.8%	0.10%	0.03%

Nextdoor is a hyper-local social networking platform where neighbours connect, share recommendations, and discuss community services. For HVAC service providers, Nextdoor offers a unique opportunity to engage with local homeowners through local posts, sponsored recommendations, and targeted advertising.

Yell

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
2.04M	-27.34%	0.53	92.45%	15%	68%	2.8%	0.5%	0.01%	0.54%	13.09%

Yell is a UK local business directory and review platform that helps service providers, including HVAC companies, connect with purchase-ready homeowners. By combining search visibility, customer reviews, and direct contact options, Yell generates local leads with high conversion potential.

TaskRabbit

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
290K	-17.17%	0.38	92.98%	43%	40%	2.8%	2.6%	0.04%	11.22%	0.32%

TaskRabbit is a UK platform that connects homeowners with local freelancers for a wide range of services, including HVAC. While primarily focused on task-based services, the platform also generates high-intent enquiries that can be valuable for HVAC service providers.

This is what you can expect from TaskRabbit leads:

• Verified contact details of homeowners requesting HVAC services
• Variety of tasks, from furniture assembly and plumbing to general home improvement
• Real-time notifications for new job requests
• Flexible lead engagement via messaging and direct booking

Trusted Traders

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
100K	-26.15%	0.64	84.05%	31%	53%	8.0%	3.6%	0.03%	4.74%	0.04%

Trusted Traders is a UK-based vetted services directory run by Which?, connecting homeowners with reputable local professionals across home improvement, repairs, and renovation. With Trusted Traders, you can engage prospects early in project research and decision-making, obtaining detailed service requests and direct contact details.

TrustATrader 

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
248.17K	-22.39%	0.52	89.98%	28%	64%	2.3%	3.2%	0.04%	2.57%	0.39%

TrustATrader is an online trade directory, effectively an online marketplace, that connects top local businesses and customers in the United States. You can’t buy leads directly, but you generate leads by featuring your business on their website.

• Over 500,000 relevant searches monthly
• Exclusive pool of quality HVAC businesses to reduce competition

HaMuch

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
73.81K	-20.33%	0.48	92.02%	28%	67%	1.8%	2.5%	0.02%	0.02%	0.06%

HaMuch is an online marketplace that helps home improvement seekers find their best local provider and provides an exposure platform for HVAC companies. The membership costs only £20, and you are not limited to the types of leads you can drive using the platform.

Among other things, HaMuch provides average hourly and daily rates for tradespeople in the United Kingdom, which you can use to estimate the optimal price for your services.

Marketing & Lead Acquisition Agencies That Can Help HVAC Companies Get HVAC Leads

Marketing and lead acquisition agencies help businesses generate, capture, and convert HVAC leads into paying customers through social media, content marketing, pay-per-click advertising, SEO, landing page optimisation, analytics reporting, and more.

By leveraging data-driven strategies and audience segmentation, you can maximise lead quality, reduce wasted efforts, and grow your HVAC customer base efficiently.

Blue Frontier

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
10K	-49.58%	0.51	40.69%	33%	48%	5.7%	2.0%	0.20%	11.34%	0.34%

Blue Frontier is a UK digital marketing agency that helps service-based businesses, including HVAC companies, generate high-quality inbound enquiries. The company specialises in creating tailored online campaigns that attract motivated prospects through SEO, Google Ads management, social media advertising, and landing page optimisation. 

By combining data‑driven strategies with creative campaign execution, Blue Frontier ensures that leads are relevant, location‑specific, and ready for a follow‑up.

Fly High Media

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
9K	2.02%	0.45	50.85%	43%	49%	5.2%	2.5%	0.07%	0.23%	0.36%

Fly High Media is a UK digital marketing agency that helps service-based businesses, including HVAC companies, generate purchase-ready leads.

Here’s what you can expect from Fly High Media’s lead generation services:

• Targeted Google Ads campaigns designed to reach users at the moment they search for HVAC services
• SEO and content marketing to improve organic visibility and drive sustainable enquiries
• Social media advertising to engage local audiences with tailored messaging
• Custom landing page creation to maximise conversion and capture detailed contact information

Fly High Media also offers real-time analytics and reporting dashboards that let you monitor lead quality, measure campaign success, and ensure you’re getting the most out of your budget.

Soap Media

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
8.7K	-70.16%	0.43	66.94%	36%	54%	6.1%	1.7%	0.04%	2.22%	0.25%

Soap Media is a UK digital marketing agency that helps service businesses attract high-intent enquiries through SEO, content strategy, paid advertising, and conversion optimisation, enabling providers to increase online visibility and generate qualified leads.

TradePal

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Paid Search
3K	-100.00%	0.53	83.87	100.00%

TradePal is a UK online marketplace that connects homeowners with local service professionals for home improvement, repair, and renovation. With detailed job requests and verified contact details, TradePal helps HVAC providers prioritise follow-ups, increase conversion opportunities, and grow their customer base through targeted local enquiries.

ServiceMogul Digital

2-Year Average Traffic Share by Channel
Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
0.43	21.04%	11%	82%	3.3%	3.3%	0.04%	0.50%	0.00%

ServiceMogul Digital is a London-based marketing agency that helps generate HVAC through paid ads, SEO, reviews, and on-site marketing. Aside from HVAC, the company works with electricians, renovators, cleaners, and other professionals.

However, note that they don’t sell HVAC leads directly – only help you with marketing so you can acquire clients on your own. The monthly price starts at £1,100 (+ ad spend) for sustainable lead generation from Google ads, SEO, and other traffic channels.

Lead Management & Marketing Software That Can Help HVAC Companies Get HVAC Leads

Lead management & marketing software solutions enable companies to capture, organise, and nurture leads across channels, including email campaigns, SMS, landing pages, and more. 

You can focus on high-intent HVAC prospects, enhance follow-ups, and boost conversion rates by centralising enquiries and tracking conversations.

Phonexa

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
50K	-60.22%	0.71	26.98%	54%	39%	3.3%	2.7%	0.02%	0.25%	0.60%

Phonexa is an enterprise-grade performance marketing software suite that helps lead buyers, sellers, and affiliate networks automate their flows and get actionable insights into leads. With Phonexa, you can set the right price for all leads you handle.

For call-reliant clients, the revolutionary Ping Post Calls 2.0 software grants affiliates and advertisers equal access to the pricing model, bidding structure, call duration to sell, and dynamic buyer phone numbers. As a result, affiliates maximise their revenues while advertisers are confident in the quality of incoming traffic.

Here’s what Phonexa’s performance marketing dashboard looks like:

Take a product tour to learn more about Phonexa.

BigChange

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
191K	-23.54%	0.32	85.34%	67%	24%	3.0%	0.4%	0.11%	5.44%	0.18%

BigChange is a field service management platform that helps service businesses, including HVAC companies, streamline operations, manage jobs, and improve customer engagement. With BigChange, you can capture and organise enquiries from multiple channels, ensuring every lead is tracked and followed up on efficiently.

Among the features are job scheduling, mobile workforce management, automated communication, and real-time reporting, helping businesses improve response times and conversion potential.

Commusoft

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Bounce Rate	UK Traffic Share	Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
54K	51.68%	0.33	91.75%	70%	23%	4.8%	0.5%	0.02%	1.08%	0.23%

Commusoft is a field service management software platform that helps service-based businesses capture, organise, and follow up on leads. Commusoft doesn’t operate as a lead marketplace, but it allows service providers to centralise enquiries, schedule appointments, and handle client communication.

The platform includes tools for CRM, job scheduling, automated reminders, and reporting, so you can track lead progress and optimise follow‑up workflows. By reducing administrative overhead and improving visibility into the sales pipeline, you can convert more enquiries into confirmed HVAC orders.

How To Choose the Right HVAC Lead Supplier

Step 1: Narrow It Down to Your Ideal Buyer

To start HVAC lead generation, you need a clear buyer profile – the ideal customer you want to buy. You might need residential maintenance leads from London, emergency repair leads from Manchester, or commercial HVAC leads from Birmingham – all will have different prices and require different marketing strategies.

It’s crucial to focus on customers who are most likely to convert – the rest you can drive from organic traffic channels – unless they are extremely expensive. For example, live transfer HVAC leads might be too costly if you don’t convert them well, so you might want to diversify into shared leads.

Here are the parameters to consider when targeting HVAC leads in the United Kingdom:

Demographics

Age	Homeowners aged 30 to 45 are generally more solvent and spend more on HVAC services, so targeting adults over 30 should be a more reliable strategy than targeting students.
Gender	Tech-savvy males might require more advanced nurturing, like explaining the technical details of an HVAC system. Converting males might be harder, but the average cheque is usually higher.
Marital Status	Larger families in colder climates might seek more powerful HVAC systems and a longer warranty.

Location

Urban vs. Rural	Clients from rural areas usually require cost-efficient solutions, whereas customers from big cities like Manchester or Liverpool seek compact HVAC systems.
Climate	Northern England and Scotland are bigger markets than warmer regions, so getting leads there is easier. Such customers look for winter-resistant solutions to operate at lower temperatures.
Compliance	Local building codes and regulations may restrict HVAC installation in certain areas. For example, in London, there are strict energy efficiency regulations to comply with.

Behaviour

Recent Purchases	New homeowners are usually high-intent HVAC buyers. On the contrary, customers who have just made a purchase with your competitors are harder to convert unless you have a specific strategy for them.
Service History	If you’re in maintenance and repair, focus on customers with a proven track record of servicing HVAC equipment. These customers might also want to upgrade their system to a safer one.
Home Insurance Claims	Homeowners who have recently filed an insurance claim are a high-potential audience for repairs, replacements, or upgrades.

Here’s an example of your ideal HVAC lead from London:

Demographics

Age	Gender	Married	Income	Employment	Education	Homeownership	Residency
30-50	Either gender	Married	Middle to upper income	Full-time employee	Higher	Owns a home	10+ years

Location

Location	Property	Home Size
Hampstead, Kensington, Richmond, or Greenwich	Older Victorian or Edwardian homes	Three or more bedrooms

Behaviour

Recent Purchases	Service History	Insurance Claims	Awareness
No purchases	Rich HVAC maintenance history	Have just filed an HVAC insurance claim	Concerned about high energy bills

Now, considering the insights above, you have to make a call.

What leads do you think you need that fit this buyer’s profile?

It’s up to interpretation, but among the contestants should likely be:

• Exclusive HVAC leads: with high-income clients, you’d like to avoid competition
• Service history leads: your ideal buyer maintains the equipment rather than buying a new one

Like any other leads, HVAC leads vary by exclusivity (shared vs. exclusive), freshness (fresh vs. aged), and delivery method (live transfer, form, email, or phone call). This means you can buy leads of the desired quality.

Step 2: Identify Your Ideal HVAC Lead Source

Now that you know your ideal buyer, you can search for the best lead supplier. 

You may want to pay per acquired lead or a monthly subscription fee for a batch of leads. For example, Digitool generates HVAC leads for £180 per month + VAT, which may be useful for HVAC companies looking for a steady, predictable flow of leads.

Here are the main types of HVAC lead sources you might want to try:

HVAC Lead Generators

Lead generators acquire leads through organic and paid advertising and sell them directly to businesses. In practice, this may involve a landing page where leads submit their contact information, and an automated system that transfers it to the advertiser.

Ideal for: Businesses looking for high-intent leads and willing to pay a premium price

HVAC Lead Agencies

A typical HVAC lead generation agency provides services beyond lead generation, helping businesses on many fronts, including digital marketing and lead generation. Some agencies may not even generate HVAC leads but partner with lead generators to ensure a steady supply of leads for their clients.

Ideal for: Businesses looking for comprehensive marketing coverage

HVAC Affiliate Networks

Enrolling in an affiliate network might be the best way to get HVAC leads for companies that need volume. Depending on your acquisition strategy, you can choose between paying a flat fee per lead or a commission on sales.

Likewise, some affiliate networks provide link tracking software, creative assets, and advertising ideas to ensure accurate attribution and improve promotional efficiency.

Ideal for: Businesses willing to combine acquisition strategies, scale, or tap into untapped markets

HVAC Marketplaces

Marketplaces are open platforms that allow customers to compare HVAC providers’ services and connect with the best-fitting one. In turn, advertisers compete with other brands and, if they succeed, pay a flat fee per lead or (rarely) a commission on the sale.

Ideal for: Businesses looking for a large number of medium-intent HVAC leads and ready to beat the competition

HVAC Lead Aggregators

Lead aggregators collect lead data from various sources and sell it to HVAC companies. While lead aggregators can provide large volumes of leads of any type, these are usually low-quality, shared leads that may require additional nurturing.

Ideal for: Businesses acquiring medium-quality leads and nurturing them to conversion

Step 3: Make Sure You Pay for What You Get

As an advertiser, you must make sure the leads you buy meet your criteria.

One surefire way to guarantee traffic relevance is by joining an affiliate network that operates as a ping tree system, a multi-tier marketplace that automatically qualifies incoming HVAC leads to only allow contacts that a specific advertiser needs. 

Here’s how ping tree works:

The beauty of the ping tree technology is that it can support any lead distribution strategy: by price, priority, agent availability, and more, connecting incoming traffic so affiliates, advertisers, and customers are all better off after the deal is concluded.

But there’s more to it than a ping tree. 

Cutting-edge trading technologies like Ping Post and Ping Post Calls 2.0 allow advertisers to get crucial information about their web leads or phone calls before bidding. This way, businesses can make data-driven offers rather than relying on guesswork.

Read also: How To Transform Phone Calls into High-Value Leads with Phonexa

Step 4: Analyse Your Incoming HVAC Traffic

Once your first HVAC lead acquisition channel is up and running, start collecting valuable customer insights to continuously update your strategies. For this, you need robust affiliate and lead management software, preferably as a single comprehensive solution, so you don’t need to juggle between systems and reports.

Here are two core tools with Phonexa that can help you get better HVAC leads:

LMS Sync	LMS Sync is a comprehensive solution for delivering web leads to the destination point – your sales department. The software tracks, routes, and analyses the customer journey across all touchpoints and generates real-time reports on lead performance, so you can optimise your campaigns on the fly.
Call Logic	Call Logic is effectively the LMS Sync for call leads. The software tracks, routes, and analyses the caller’s journey across touchpoints and provides real-time insights to the sales or customer support agent handling the call.

Step 5: Expand into Related Niches

If your lead acquisition channels work fine, expansion is the next step. You can ramp up the volume or tap into related niches like home improvement, remodelling, real estate, smart home technologies, energy efficiency, and more.

And you can do it safely with predictive modelling analytics from Phonexa. 

By processing real-time and historical data, modelling software can predict which strategies and marketing actions are more likely to succeed. The best thing is that you can input all sorts of data and see how it affects the outcome. Next thing, you safely implement the winners.

Get The Most Out of the Leads You Buy with Phonexa

Whether you sell or buy HVAC leads – or any other leads for that matter – Phonexa’s Ping Post Calls 2.0 ensures you get the best bang for your buck, knowing what leads you buy and their fair price. And this is only the tip of the iceberg.

“I think more companies will tap into the affiliate industry and also explore the ways to stop relying on third-party data suppliers and sources by bringing it all under one roof, so they can analyse the right things and then make the right decisions. A big change is that more of the industry is becoming real-time, so we’re making sure we bring everything into a real-time space where you can roll with the punches and adapt and optimise things on the fly.” – David Pickard, CEO at Phonexa, during the Affiliate Marketing Podcast

By synergising Ping Post Calls 2.0 with Phonexa’s eight-in-one lead management software suite, you can take it to the granular level. Recording and analysing every interaction at every touchpoint makes it much easier to develop a superior marketing strategy.

 

Here are the two core solutions you get with Phonexa:

Here are the six additional features:

 

Take a product tour to see how Phonexa’s products synergise into a coordinated lead tracking, distribution, and analytics ecosystem.

Frequently Asked Questions

How much are HVAC Leads?

The price varies from a few pennies to £200 and more, depending on the quality and type of HVAC leads you buy. For example, real-time phone calls may cost £150 or more, whereas aged leads may only cost a few dollars or even a few pennies if they have disengaged a long time ago.

How do I get HVAC leads at the minimum price?

You can get free HVAC leads from organic traffic channels – SEO, social media, blogging, etc. However, buying HVAC leads from an affiliate network is much simpler: you can set the required price and get the customers you need.

How do I get the lead volume I need?

Consider joining an affiliate network if you need a large volume of leads. Most networks provide access to hundreds and thousands of affiliates, so you can easily find the specific leads you need.