Entrepreneurs, online enterprises, and marketers constantly seek low-risk ways to promote their offerings. Oftentimes, a performance-based strategy is the most effective, making affiliate marketing a crucial component of a company’s approach.
Brands have leveraged this advertising model and various affiliate marketing tools for years to drive high-quality traffic and secure leads. Amazon, notably, brought this practise into the mainstream with its now well-known affiliate marketing programme.
The reason affiliate marketing is so popular is simple—it guarantees high ROI and relatively fast business growth. In 2021, the global affiliate marketing platform market reached $157 million. Since then, it has been projected to grow at 9.89% CAGR and reach $277 million by 2027.
It’s logical for businesses to be willing to tap into the potential of affiliate marketing, given that brands that employ affiliate marketing tools are equipped to significantly improve the positioning of their services and products on the market.
But understanding how to apply affiliate marketing techniques is one thing; utilising the right affiliate marketing tools is another.
Here are some effective resources utilised by today’s top affiliate marketers:
- Banners for affiliate marketing
- GIF and HTML5 banners
- Affiliate images
- Text links
- Engaging video content
- Virtual chatbots
- Affiliate campaign tracking
- Affiliate campaign analytics
Let’s delve into how top affiliate marketing tools can assist businesses in crafting attractive and essential ad creatives, accurately tracking their performance, and achieving their marketing objectives.
Banners for Affiliate Marketing
Banner ads remain among the most popular ad creative types in the affiliate marketing industry. Despite issues like banner blindness and the prevalence of ad blockers, the use of banner ads is rising. This trend is largely driven by consumers’ increasing appetite for image-based content and their ability to process visual information more quickly.
Launching and managing banner ad campaigns on various ad networks allows businesses to advertise their brand across both their own websites and external platforms. A single glance at a banner can convey all the essential information to visitors at that moment.
Here are sample lead generation and remarketing banner ads.
With the right tools, affiliate marketers and dedicated teams can produce both static and dynamic banner ads design. However, alongside high-quality design, it is essential to have excellent content to support it.
Branding elements help businesses establish identity, maintain consistency, and foster trust. Therefore, when designing any creative ad, it is important to incorporate a logo, brand name, colour palette, typography, slogans, and other brand elements.
GIF and HTML5 Banners
The more frequently prospects and customers encounter your company logo or marketing offers in advertisements, the more they will recognise your brand by its colour scheme or slogan.
GIFs and HTML5 banners tend to attract more attention and have higher conversion rates due to their interactivity.
Affiliate marketing tools like Canva and Google Web Designer are useful for meeting current design needs, whether you want to create dynamic or static banners.
Affiliate Images
It’s undeniable that images are a proven method for capturing your audience’s attention.
Basic stock photos can boost the effectiveness of blogs, social media posts, and landing pages. In some instances, affiliate images are used in teaser ads, with or without text, to pique the target audience’s interest and generate buzz around the brand.
However, do not rely solely on stock graphics. Instead, consider using photo editors like Pixlr or Photoshop to adjust or create more complex layouts.
Text Links
Text links are extensively used in content such as reviews, how-to guides, or listicles created by third parties or affiliates.
More than 80% of marketing experts claim that the number of affiliate link clicks is one of the most commonly tracked metric.s Brands and affiliate partners utilise links to advertise specific offers in email marketing campaigns, blogs, social media, and other marketing avenues.
Phonexa’s Lynx can assist in measuring impressions, tracking digital sales, and acquiring the leads your advertisers require. Link tracking is a crucial affiliate marketing tool that enables users to pinpoint the best-performing links and analyse real-time data on their web traffic.
Videos for Affiliate Content
Given that videos significantly influence purchasing behaviour and decisions, marketers use video’s power to create:
- Product reviews
- Webinars
- Ads
- Guides
- Captivating content
Incorporating webinars and video reviews into affiliate marketing campaigns can significantly enhance brand awareness, foster business growth, and generate affiliate leads. For those aiming to produce marketing videos for YouTube or social media platforms, Renderforest offers the tools needed to create captivating and unforgettable content.
Chatbots for Affiliate Marketing
Today’s consumers favour multiple communication options, including live chatbots, which enable businesses to interact with clients through various channels such as messaging apps, SMS, and websites.
Some of the advantages chatbots offer include:
- High-Quality Support
- Affiliate Campaign Performance
- Improved Lead Generation
By using affiliate marketing tools like Landbot or OmniChat, brands can quickly develop chatbots and integrate them across different messaging platforms via API connections.
Campaign Tracking
Managing and optimising campaigns can be challenging without access to real-time data. With tools like Voluum or Phonexa’s affiliate software, your business can access all the resources needed to create more profitable campaigns and drive business growth.
Campaign Analytics
Comprehensive reports and analytics tools allow businesses to evaluate the success of each affiliate campaign. Whether the goal is to increase traffic or boost sales, campaign analytics can help pinpoint purchasing trends, resolve funnel inefficiencies, and maximise ROI.
Get in touch! We are available 24/7.
