Success in affiliate marketing is directly related to how well you track your key performance indicators (KPIs). KPIs are numbers that help you understand how effectively your affiliate efforts are working and whether they are actually moving you closer to your business goals. If you collect and analyse data correctly, you can better adjust your approach and improve your results.

Today, affiliate marketing is actively developing, with the market forecast to reach 27.78 billion dollars by 2027. And this means one thing: the importance of properly tracking indicators is only increasing. But which KPIs for affiliate marketing are really important?

In this text, we will look at the most important affiliate marketing metrics that you should pay attention to first so that you can focus on what really affects success.

Build your plan today, or take a product tour to learn more about Phonexa.

Revenue-Based KPIs

Total Affiliate Revenue

Total Affiliate Revenue gives you an idea of ​​how effective your program is. It shows how much revenue all affiliates have earned together and is one of the most important affiliate marketing metrics. It is one of the key metrics that helps you gauge the financial success of your entire system.

Regularly tracking your total affiliate revenue allows you to:

• Program Performance: See how effective your entire affiliate program is.
• Growth Patterns: Understand how revenue changes over time, whether it is increasing or decreasing.
• Trend Tracking: Identify seasonal peaks or periods of decline.
• Campaign impact: Assess how new campaigns are affecting your overall revenue.
• Optimisation needs: Identify problem areas and think about how to improve them.
• Budget forecasting: Plan your budget more accurately based on real trends.

By keeping your finger on the pulse and constantly analysing KPIs, you can not only maintain stable growth but also better plan your next steps.

Revenue by Affiliate

Tracking how much profit each affiliate brings is a very useful thing. This way you can understand who is really “pulling” the affiliate program on themselves and who, on the contrary, does not give the desired result. This allows you to bet on those who are profitable and reconsider cooperation with those who are not working for maximum return on investment.

Here’s what you can learn from such an analysis:

• Top performers: Identify the best affiliates, those who work best and bring the most income. They should definitely be given more attention: provide better tools, increase commissions, or offer special conditions so that they continue to work actively.
• Performance gaps: If you notice issues, such as a partner not converting, you should identify the root cause. Maybe he needs help or your support, or maybe this is simply not his direction.
• Incentive strategies: Having data on effectiveness, you can create bonus programs and motivational campaigns that encourage affiliates to work more actively and reach new milestones.

Average Order Value

Average Order Value (AOV) shows how much customers spend on average per order placed with your affiliates. This KPI is a very useful indicator because it helps you understand not only the quality of your traffic but also how effectively your affiliate campaigns are working.

For example, if one affiliate attracts customers who place orders for an average of £150 and another for £75, it makes sense to look at how the first one works and try to apply its approach to other affiliates.

The average order value (AOV) can vary greatly depending on your market, product, or even season. Therefore, it is worth not only comparing but also constantly adjusting your strategies to the situation, which is what helps to achieve the best results.

The Power of Revenue KPIs

Monitoring key revenue-focused affiliate KPIs can elevate your entire program. Revenue-related metrics (such as total affiliate program revenue, average revenue per affiliate, or average cheque) give you a clear understanding of where things are going well and where there is room for improvement.

Imagine being able to see at a glance which affiliates are real stars and which ones need a little help or a change in approach. This information helps you plan your campaigns better, maintain doing things that work, and address things that aren’t working rapidly.

When you focus on the right KPIs for affiliate marketing, it paves the way for sustainable growth and strong partnerships.

Performance KPIs

Conversion Rate

Conversion rate shows how well affiliates are able to “convert” traffic into actual sales. It’s one of the clearest indicators of campaign and traffic quality, and it can dramatically affect profitability.

For example, if out of 100 people who clicked on an affiliate link, 5 made a purchase, that’s a 5% conversion rate. By increasing this percentage, you’re increasing your sales without spending money on additional traffic, which is a win for your affiliate program.

What can affect the improvement? Increasing your affiliate marketing conversion rates is often easier than you think. Even small changes like improved design, interesting bonuses, or a simplified checkout process can already yield results.

Content is key here: if the material is interesting, useful, and trustworthy, the likelihood of a purchase increases. By the way, nearly 40% of affiliate commissions in the US in 2019 came from content and blogs.

Increasing your conversion rate maximises the value of your affiliate traffic. Since the average rate is around 0.5% to 1%, even a small increase can have a significant impact on your overall profit.

Phonexa’s Lynx is a sophisticated click tracking and analytics tool that helps you optimise your marketing campaigns by providing a better understanding of user behaviour, analysing campaign performance, and making informed decisions.

Build your plan now, or book a demo to learn more about Phonexa.

Click Traffic

Clicks are the key first step to converting visitors into buyers and are one of the most important affiliate marketing metrics to track. If people are clicking on your affiliate links, it means that your affiliates are attracting interested users.

Simply put, more clicks create more chances for conversions. High click traffic means your affiliates successfully engage and drive visitors to your website. 

When evaluating KPIs for affiliate marketing, it’s not only about click numbers but also about the quality of those clicks. For example, one affiliate might bring in 1,000 clicks per month with an affiliate marketing conversion rate of 1%, while another might only bring in 500 clicks but with a 5% conversion rate. The second one will generate more sales. This shows that you need to consider not only the volume of traffic but also its quality.

Gross Orders vs. Net Orders

To assess how effectively an affiliate program is working, you need to look not only at the number of orders but also at how many of them were actually fulfilled. Gross orders are everything that was placed, even if some of them were later cancelled or returned. Net orders are those that actually brought in revenue after all returns. These are essential affiliate marketing metrics.

Statista reports that the average e-commerce return rate is about 20%. If gross orders are high but net orders are much lower due to returns, you should reconsider product descriptions, quality, or affiliate partnerships.

Focusing on net orders reveals the true revenue that affiliates generate. It also highlights areas for improvement, such as lowering return rates through better product information and targeted marketing.

Harnessing Performance KPIs for Success

Effectively tracking affiliate marketing KPIs enables you to understand not only the volume of visitors driven by your affiliates but also how many of these visitors convert into loyal customers. This valuable insight ensures that every click brings you one step closer to a sale by helping you monitor the affiliate marketing conversion rate. Moreover, distinguishing between gross and net orders provides a clear picture of your affiliates’ true contribution, taking into account returns and cancellations.

Growth KPIs

Year-Over-Year Growth

Year-over-year (YoY) growth calculates the percentage change in your program’s results compared to the same timeframe last year. This KPI helps you look past monthly variations and focus on sustainable progress, showing if your program consistently advances.

This formula is crucial, as it reveals the rate of change, helping you see how much your program has grown or dropped over the past year. For example, if your affiliate program made £80,000 last year and £120,000 this year:

This 50% increase demonstrates a notable improvement, confirming the effectiveness of your strategies and partnerships.

Tracking YoY growth offers a clear view of your affiliate program’s progress, allowing you to celebrate achievements, spot areas to improve, and establish ambitious but attainable future targets.

New Customer Percentage

A key affiliate marketing metric is the percentage of new customers gained. Affiliate marketing goes beyond sales; it focuses on growing your customer base. Picture a constant flow of new customers finding your brand through reliable affiliate partners. This is the power of affiliate marketing.

An impressive 63% of marketers firmly believe KPIs for affiliate marketing successfully attract new customers. This highlights the vast potential of affiliate programs to connect with new audiences and convert them into devoted customers.

The strong endorsement from marketers on affiliate marketing’s ability to attract new customers should alert any business not using this tactic yet. It is not only about quick ROI; it is about building lasting bonds with new customers who might become loyal brand advocates.

Adding affiliate marketing to your growth plan can greatly boost your reach and efforts to gain new customers. Improving your affiliate marketing conversion rate is key to turning this increased reach into real sales. If expanding your customer base is your goal, it is time to harness the power of affiliate marketing.

Number of New Affiliates

Increasing the number of new affiliates in your program is like planting seeds for future growth. Every new affiliate adds fresh insight and a distinct audience, widening your reach beyond expectations. To maximise this growth, tracking the right KPIs for affiliate marketing is essential. The more varied your affiliates, the greater your chances of entering new markets and boosting sales by improving your affiliate marketing conversion rate.

New affiliates may begin with modest earnings, about £636 monthly, in their first year. This is only the start. With experience, their earning potential grows considerably; on average, an affiliate marketer makes £8,038 per month.

Try these tips to attract more affiliates:

• Offer competitive commissions that make your program stand out
• Provide top-notch marketing materials to simplify promotion
• Create a persuasive landing page showcasing your program’s benefits
• Introduce referral incentives for current affiliates
• Host webinars and tutorials, and provide dedicated support for affiliates
• Highlight the success stories of top affiliates to inspire others
• Promote your program on social media and attend industry events to connect with prospects

Fuelling Expansion with Growth KPIs

Growth KPIs that show patterns, confirm your efforts, and identify areas that require attention include year-over-year growth, new client acquisition, and the number of new affiliates. Positive growth patterns and a consistent stream of new clients and affiliates are signs that your strategy is working and appealing.

A broad and growing affiliate base expands your market reach and introduces fresh promotional ideas. New customer acquisition indicates affiliates effectively draw new audiences, keeping a steady flow of potential buyers. Monitoring your affiliate marketing conversion rate ensures that this increased traffic results in real sales and lasting customer relationships.

Engagement KPIs

Affiliate Engagement

Affiliate engagement isn’t only about the number of affiliates but also about how active and committed they are in promoting your products. The more involved your affiliates, the more successful your program becomes. Active affiliates regularly produce content, share promotions, and drive traffic to your website.

Did you know that 5% of your affiliates perform 80% of the work? This underscores the importance of supporting and nurturing your most active affiliates.

Measuring engagement includes affiliate marketing metrics such as clicks generated, frequency of promotion, and traffic quality. Tracking these KPIs for affiliate marketing helps you understand what drives performance. Encouraging active participation enhances your affiliate program’s success and improves your affiliate marketing conversion rate. Maintaining affiliate engagement keeps them committed to your brand, driving more traffic and sales.

Category Performance

Affiliates fall into different categories, such as content creators, coupon sites, loyalty programs, and others. Each type offers unique strengths and drives traffic and sales differently:

1. Content Affiliates like bloggers and influencers generate high-quality traffic. They build trust through engaging content, often resulting in higher conversion rates. A detailed review or persuasive video can greatly impact buying decisions.
2. Coupon sites excel at driving large amounts of traffic rapidly. They attract deal-seekers, which can boost sales during promotions. However, their conversion rates may be lower than content affiliates’, as their traffic tends to be more price-sensitive.
3. Loyalty programs are key drivers of repeat business and brand loyalty. On average, Americans participate in 16.7 loyalty programs, showing their popularity and impact. Affiliates managing loyalty programs focus on customer retention and repeat purchases, boosting lifetime value. These affiliates are vital for your long-term growth by fostering a loyal customer base.
4. Comparison sites help consumers evaluate products and prices across retailers. They attract traffic by providing detailed comparisons and reviews, aiding informed purchase choices.
5. Email marketing affiliates use newsletters and targeted emails to promote products. They reach subscribed audiences directly, driving notable traffic and sales. With global email marketing revenue expected to hit nearly $13.69 billion by 2025, this channel remains highly effective. These affiliates provide personalised content and offers for strong engagement and conversions.

To improve your affiliate email campaigns, try Phonexa’s E-Delivery. This platform provides advanced tools to optimise your email marketing, boosting engagement and conversions. E-Delivery helps streamline your campaigns for better outcomes.

By comparing these affiliate categories’ performance, you can customise your approach to maximise each type’s strengths. Diversifying your affiliate mix creates a balanced strategy that leverages the unique benefits of content, coupon, loyalty, comparison, and email marketing affiliates.

Build your plan now, or take a product tour to experience Phonexa’s all-in-one performance marketing software suite. 

Customer Lifetime Value

Another key KPI to understand your affiliates’ true impact is customer lifetime value (CLV). A high CLV indicates affiliates bring customers who return repeatedly, turning one-time buyers into loyal supporters. This is one of the most important affiliate marketing metrics to track when evaluating long-term affiliate success.

Picture an affiliate introducing a customer who makes a purchase, loves the product, and keeps buying for years. This ongoing relationship boosts lifetime value, making each referral far more valuable. Affiliates who consistently attract such customers are invaluable.

CLV can be calculated with this simple formula:

Where:

• Customer value is the average yearly spending of a customer.
• The average customer lifespan is how many years a customer continues purchasing from your brand.

For example, if a customer spends £150 annually and stays loyal for 5 years, their lifetime value equals £750.

Focusing on CLV ensures your affiliate program builds lasting relationships, not just sales. It’s about finding affiliates who bring loyal customers, helping your brand thrive long-term.

Maximising Impact with Engagement KPIs for Affiliate Marketing

Engagement metrics go beyond immediate sales to reveal the quality and longevity of your affiliate relationships and customer interactions. These are essential affiliate marketing metrics that help you understand the true value affiliates bring to your program.

Engaged affiliates are the cornerstone of your program, consistently driving traffic and conversions. When your affiliates are actively promoting your products, it reflects in the overall health and growth of your program. Category performance helps you understand which types of affiliates are most effective, allowing you to optimise your affiliate mix and maximise returns. Meanwhile, customer lifetime value sheds light on the long-term benefits of your affiliate efforts, highlighting the importance of attracting and retaining high-value customers.

Vanity Metrics to Avoid

Impressions

Impressions are a common metric in affiliate marketing, representing the number of times an ad or affiliate link is displayed to potential customers. While a high number of impressions might initially seem like a good thing, it’s important to dig deeper to understand their true value.

Imagine your ad gets 10,000 impressions in a week. At first glance, this sounds impressive—it means your ad was seen 10,000 times. But here’s the catch: impressions alone don’t tell you if those views are translating into clicks, leads, or sales. An ad could be shown thousands of times without driving any meaningful engagement or conversions.

Focusing solely on impressions without considering their impact on actual business outcomes can be misleading. It’s crucial to balance impressions with other performance metrics like click-through rate, conversion rate, and customer acquisition cost. These are essential KPIs for affiliate marketing that help you evaluate true effectiveness. By doing so, you can ensure that your affiliate marketing efforts are not just seen but are effective in driving real, measurable results.

A good example is measuring impressions and click-through rate KPI. A high number of impressions with a low click-through rate will tell you that while your ad is visible, it’s not compelling enough to prompt action. This insight can lead you to tweak your content, design, or placement to capture interest better.

Social Media Followers

Social media followers are a valuable asset in the world of affiliate marketing. Having a large and engaged follower base can amplify your reach, drive traffic, and boost sales. But it is not just about the numbers; it is about how you leverage these followers to achieve meaningful engagement and improve your affiliate marketing conversion rate.

Social media is the second-largest traffic source for affiliate marketers, accounting for 67.32% of their traffic.

The potential of platforms like Instagram, Facebook, Twitter, and TikTok in driving affiliate marketing success is immense. But…

Consider the difference between passive followers and engaged followers. Passive followers might scroll past your posts, while engaged followers actively interact with your content, liking, commenting, sharing, and clicking on your affiliate links. These engagement metrics provide a clearer picture of your affiliate marketing success. Focusing on genuine interaction rather than follower count ensures your efforts drive real results and improve your affiliate marketing conversion rate, creating meaningful connections with your audience.

Pageviews

Pageview metrics alone don’t tell you if visitors are engaging with your content or if these visits are leading to conversions. A page with thousands of views but no conversions might indicate that your content isn’t resonating or that there’s a disconnect between the page and your affiliate links.

To get the most out of your pageviews, focus on the quality of the traffic. Are visitors spending time on your site, reading multiple articles, or clicking on your affiliate links? Tools like Google Analytics can help you dive deeper into user behaviour, showing important affiliate marketing metrics such as average session duration and bounce rate. These insights can guide you in refining your content to better engage your audience.

Caution Against Optimising for Surface-Level Metrics

Vanity metrics might easily inflate your ego, but they don’t necessarily translate into meaningful engagement or revenue.

The real power lies in actionable affiliate marketing metrics that reflect genuine user interaction and conversion. Affiliate marketing metrics like click-through rates, engagement rates, and conversion rates provide a clearer picture of how your marketing efforts are performing. By focusing on these, you can better understand your audience’s behaviour, optimise your strategies, and ultimately drive more meaningful results.

Instead of getting caught up in vanity metrics, prioritise quality over quantity. This shift in focus will help you build stronger connections with your audience and achieve sustained growth. In the end, the true measure of success in affiliate marketing is not how many people see your content but how many engage with it and convert into loyal customers.

Take Your Affiliate Marketing to the Next Level with Phonexa

Mastering affiliate marketing means focusing on metrics that truly matter. By tracking key KPIs like total affiliate revenue, conversion rates, and customer lifetime value, you gain valuable insights for effective affiliate program monitoring. Experts advise avoiding vanity metrics like impressions and follower counts that do not drive real results. Instead, focus on affiliate marketing metrics that show real engagement and growth.

Understanding how to track affiliate sales accurately helps you optimise your affiliate program, increase conversions, and achieve long-term success. Stay focused on meaningful data that enhances your affiliate marketing efforts.

Discover how Phonexa can enhance your affiliate marketing:

Get Phonexa’s all-in-one performance marketing software suite at a single price:

Build your plan now, or book a demo to learn how Phonexa’s performance marketing software suite can help you boost performance and foster business growth.

Frequently Asked Questions

How can I measure affiliate marketing success?

To evaluate marketing success, track affiliate marketing metrics that capture engagement and conversion. Important KPIs for affiliate marketing include conversion rates, average order value, and affiliate-generated revenue. Also, observing new customer acquisition and year-over-year growth offers a comprehensive view of your program’s health and expansion.

What is the average success rate in affiliate marketing?

Affiliate marketing success rates vary greatly by industry, niche, and tactics used. Typically, affiliate marketing conversion rates range from 0.5% to 1%. Concentrating on quality content, precise promotions, and optimising crucial KPIs for affiliate marketing can notably enhance your success rate.

What is a good conversion rate for affiliate marketing?

A typical good affiliate marketing conversion rate ranges between 0.5% and 1%, though higher rates are attainable through effective strategies and optimisation. Emphasise quality content, targeted promotions, and engaging experiences. Analytics aids in monitoring affiliate marketing metrics to uncover growth opportunities and improve overall performance.

What are the most important KPIs for affiliate marketing?

Monitoring the correct KPIs for affiliate marketing is vital to refining your strategy and driving success. Focus on core metrics such as total affiliate revenue, conversion rates, customer lifetime value, and click traffic. These indicators provide insight into affiliate effectiveness and guide strategic improvements.

Both individuals and businesses must work diligently to succeed in affiliate marketing. Hard effort and dedication are important, but using various marketing methods, especially SEO, opens up a lot of new doors for you.

There is a famous phrase: “The early bird catches the worm.” In a business context, this means that the individual who notices and capitalises on opportunities first has a better chance of success. In affiliate marketing, this rule works flawlessly, where initiative, flexibility, and an entrepreneurial mindset become decisive factors.

This principle also applies to SEO in affiliate marketing. SEO acts as an engine that not only helps to attract the attention of the target audience but also significantly increases conversion. It is not surprising for experienced affiliate marketers that search engine optimisation allows you to promote and present a brand effectively. A strong online presence can aid you in increasing profits by attracting both paid and organic traffic.

SEO and affiliate marketing tools are essential for companies of all sizes. By using high-quality instruments, you can enhance visibility and traffic, ultimately leading to a lucrative and sustainable online business.

Business success depends on driving this traffic, and SEO is your dependable companion. Just like affiliate marketing is a marathon, not a sprint, SEO is a journey of continuous improvement.

When it comes to SEO affiliate marketing, where competition drives innovation and business growth, what constitutes success? Let’s examine how this dynamic interaction yields exceptional content and financial success in revenue-generating environments.

Key Principles That Define Affiliate Marketing

If efficiency drives your market leadership, affiliate marketing is an excellent path to take. It works well for solopreneurs, enterprises, and affiliate networks alike.

Curious about affiliate marketing? Explore its effectiveness in our complete guide.

Sales, engagement, and growth are all fuelled by affiliate marketing tactics, and numbers speak louder than words: 

Source: Statista

The affiliate marketing ecosystem, worth billions, serves diverse interests. It’s accessible to small businesses and enables all players to maximise efforts, forge partnerships, and thrive in both low-competition and high-ticket niches.

Additionally, a ShareASale survey reveals that affiliate marketing niches significantly contribute to e-commerce, with affiliate firms accounting for 80% of advertisers’ total revenue.

Here are some of the key features of affiliate marketing:

1. Partnership model: Affiliate partners team up to promote a merchant’s products or services.
2. Cost-effectiveness: Affiliates receive just compensation for their sincere, goal-oriented efforts, and you only pay when a desired action or transaction occurs.
3. Global reach: By collaborating with affiliate companies, agencies, and networks, brands can quickly expand their presence into new regions and countries.
4. Performance-based payments: Affiliates are incentivised to put in the effort; they earn commissions only if they drive real results for the merchant.
5. Wide product range: Affiliates can select and promote the products and services they want, allowing them to focus on what’s most appealing to their own audiences.
6. Tracking and analytics: Specialised tools help merchants monitor sales and measure the success of their affiliate campaigns.
7. Win-win partnerships: Affiliate marketing naturally fosters mutual benefits. Brands gain exposure and sales, while affiliates grow their income streams and reach.

Benefits of Affiliate Marketing

The strength of this strategy lies in mutual gain: affiliates and sellers collaborate to promote products and share profits.

Affiliates benefit from flexibility, as they can handle multiple offers simultaneously and select products that align with their target market.

Merchants face minimal financial risk, unlike traditional models that need large investments. SEO-based affiliate marketing opens the field to many, even on small budgets.

This model simplifies business by freeing partners from inventory, shipping, or customer service tasks, focusing solely on promotion and partnerships.

Unlock the power of affiliate marketing to generate passive income and financial success with our comprehensive guide.

SEO Basics for Affiliate Marketing

Over half of consumers (53%) research products on search engines like Google before buying. This highlights the importance of making your affiliate SEO content easily accessible online.

Book a demo to see how Phonexa optimises marketing, boosts revenue, and minimises risk.

What exactly is SEO in affiliate marketing?

Affiliate marketers rely heavily on SEO to choose products strategically and continually improve. Without it, outcomes are frequently subpar.

Thriving affiliate content depends on optimised SEO sites that connect with the right audience at the right moment via the right channels.

SEO shapes a site’s ranking on search engines, making first-page placement, ideally top three, essential. This ensures that your affiliate pages appear when users search for related products.

Effective SEO for affiliate marketing rests on three pillars:

Technical SEO for Affiliate Marketing

First and foremost is technical optimisation. This process ensures your website is structured so that search engines can easily crawl and index its pages.

This area of affiliate SEO covers:

• Advanced site indexing
• Securing HTTPS
• Using XML sitemaps
• Making sure the site is mobile-friendly
• Applying good UX principles
• Speeding up the website

On-page SEO for Affiliate Marketing

You can boost the ranking of individual affiliate pages with effective on-page techniques, such as:

• Short, clear URLs
• High-quality, relevant content
• A well-written meta description
• Internal links to related pages
• Credible and relevant external links
• Solid keyword research and placement
• Optimised images and media
• Properly structured headings and page layout

Off-page SEO for Affiliate Marketing

Off-page SEO refers to actions taken outside your website to improve its reputation and visibility. This includes link building, guest posting, and social engagement.

• Guest blogging
• Building an active social media presence
• Securing quality backlinks
• Earning genuine reviews
• Leveraging public relations and outreach

Let’s take a closer look at the fundamental distinctions between on-page SEO for affiliate marketing, which focuses on enhancing components on your own website, and off-page SEO, which uses external approaches to boost authority and exposure (as illustrated in the image below).

Using these SEO pillars creates a strong base for affiliate marketing success by improving your site’s visibility for target keywords.

Keyword research is crucial: focus on purchase-intent keywords such as ‘reviews’ and ‘comparisons’ to attract leads and boost conversions quickly.

Next, let’s look at nine top SEO tactics that can improve your affiliate marketing outcomes.

How To Do SEO For Affiliate Marketing: Top 9 Strategies

For affiliate marketing to be successful, SEO is crucial. Continuous improvement and time are necessary to rank for desired keywords.

Integrating SEO with affiliate marketing amplifies your reach and increases traffic to your offers.

Here are nine strategies to boost your SEO and affiliate marketing performance:

Choosing the Right Niche

The best affiliate SEO starts with picking a niche that fits you and your audience. Popular niches like insurance or finance attract clients and offer great earning chances for affiliates.

Seek out markets with lots of sub-markets for competing or related goods. Check the level of competition as well; too little or too much can hamper your chances.

Your experience and passion matter too. Google rewards expertise, so genuine interest in your niche gives you an edge and makes your content stand out. Once you pick a niche, start SEO keyword research right away. If the data looks good, you’re headed the right way.

One of the most profitable niches for SEO affiliates is financial products. They target various audiences based on life stages and demographics.

Financial products work well in good and bad economic times, making them a solid choice for affiliates. Consumers and businesses alike want to improve their finances, creating great opportunities.

The finance niche includes popular products like:

• Loans
• Investment platforms
• Credit cards
• Trading tools
• Cryptocurrency
• Financial advice services

Affiliate marketers aim to drive more visitors and sales for brands through marketing. Phonexa’s Lynx offers top-notch software for affiliate marketing and click tracking. It simplifies managing sales, impressions, and progress with an easy dashboard and customisable white label features.

Centralised management of the client journey ensures that the objectives of marketers are fulfilled. Real-time performance tracking keeps you updated on how well your SEO affiliate marketing is doing.

Build your plan or take a product tour to learn more about Phonexa’s all-in-one software.

Keyword Research and Integration

Before creating SEO content for affiliate marketing, keyword research is vital. These keywords help improve your article rankings on search engines like Google, ensuring your content is useful and relevant for users.

Use a general term like “insurance” to begin your investigation. Next, explore associated keywords such as “universal life insurance,” “life insurance,” or “life insurance coverage”. Focus on purchase-intent keywords with modifiers like “best”, “review”, “online”, or “under $100”.

Tip: Because they are simpler to rank for, focus on long-tail keywords with a respectable search volume (more than 1000) and low complexity.

Keyword research is a continuous task essential for boosting profits and ensuring success. Here are key SEO tips for optimising affiliate marketing keywords:

• Identify relevant and high-converting key phrases related to your affiliate products or services.
• Use keyword research affiliate SEO tools like Google Keyword Planner, SEMrush, or Ahrefs.
• Integrate these key phrases naturally into your website content, including product reviews, comparisons, and informative articles.
• Create an SEO affiliate keyword list of short-tail keywords, long-tail keywords, and phrases relevant to your content.

For your site to work effectively within the framework of SEO affiliate marketing, it is worth dividing it into separate thematic blocks according to the main keywords. The menu and structure of the site should be as convenient as possible – it is desirable that the user can get to any page in literally three clicks from the main one.

For example, use the following site structure:

There are many options for structuring, and there is no single “ideal” one – the main thing is that the structure is convenient for people and understandable for search engines. Experiment with meta tags, titles, keywords, links, and images. Your main goal is to make the site more visible in search and easy to perceive.

When planning the structure of a site for affiliate marketing, you should consider the following points:

• Provide straightforward access to information, with no unnecessary elements.
• Determine which sections will be the main ones.
• Be sure to conduct keyword research.
• Customise the structure for the niche and content.
• Be flexible in creating internal links. 
• Use modern, proven SEO methods.
• No fixed structure required.

Quality Content Creation

Once you have selected your keywords, it’s time to focus on writing truly useful and unique content. This is essentially the foundation of any good website. Without quality content, your website promotion won’t work properly, especially when it comes to affiliate marketing or working in the online space in general.

Google ranks better those materials that are not written “just for the sake of it” but have meaning, outstanding content, benefits, and their own “zest”. Therefore, it’s essential to share your own thoughts and genuine experiences, being honest in what you publish. This is what inspires trust among both readers and partners or advertisers.

High-quality affiliate content should not just inform but also “catch”. If it’s a video, it should be interesting. If it’s text, it should make you want to read it to the end. All of this directly affects views, conversions, and ultimately revenue.

Here are key guidelines for creating effective SEO content for affiliate marketing:

1. Share firsthand information and data that can’t be found elsewhere.
2. Boost your content with infographics and visual data.
3. Offer fresh perspectives and avoid redundancy.
4. Include unique multimedia such as photos, videos, and graphics that stand out.
5. Give honest, transparent reviews of your products or services.

Product Reviews and Comparisons

Unbiased product online reviews and comparison tools on SEO affiliate sites empower users by providing real-world insights, which positively influence buying decisions.

Make sure your reviews appropriately represent the goods or services in your specialty and are interesting and reliable. Be sure to include SEO-optimised affiliate links within these reviews to drive traffic effectively.

On-Page SEO for Affiliate Marketing

Before setting up WordPress, choosing a theme, and producing affiliate content, it’s crucial to plan your on-page SEO strategy for affiliate marketing.

Internal linking plays a vital role in SEO. It helps search engines crawl and index your pages more efficiently while creating a hierarchy based on link quantity and quality.

Essentially, internal linking organises your website strategically, improves user navigation, and helps search engines understand your site’s structure and page relevance.

Choosing the Best Domain Name

Now that you understand SEO for affiliate marketing, choose a catchy name for your website. Disregard out-of-date advice that demands a precise alignment between domain and topic; it is no longer as applicable.

Avoid lengthy, dull domain names filled with keywords that look spammy. Instead, create a unique, memorable brand name that clearly reflects your site’s purpose.

Incorporating a main keyword can make your domain more memorable. Secure the.com domain whenever you can because it’s still the most recognisable.

Strategies for Link Building

High-quality backlinks from authoritative sources are vital. They enhance your site’s credibility and help increase organic traffic.

Do affiliate links impact SEO? Guest articles and partnerships with affiliate brands are crucial for raising SEO affiliate rankings, according to SEO experts.

To build quality SEO affiliate links, study authoritative sites and produce valuable, shareable content like reports, surveys, tools, or extensive resource lists.

Accumulating backlinks tends to improve your content’s ranking, boosting your online visibility.

Monitoring Website Performance

Imagine launching an affiliate blog and making your first sales. Great! But continuous optimisation based on analytics is necessary to keep growing.

This is crucial for optimising your site. In affiliate marketing SEO, key KPIs include:

These metrics help analyse and improve conversions, providing an overview of performance. A low CTR may indicate your offer doesn’t resonate with your audience.

No worries! Investigate conversion sources further. Adding a sub-ID to your affiliate URLs lets you track links precisely, identify top performers, and refine your strategy.

Lastly, to assess the efficacy of your SEO affiliate marketing, routinely check the performance of your website using tools like Google Analytics and Search Console.

Staying Updated with SEO Trends and Guidelines

Stay informed about the latest SEO affiliate trends and algorithm changes to adjust your strategy accordingly. Regularly refine your content and SEO practices to maintain top search rankings.

Also, follow SEO best practices and guidelines for affiliate marketing to avoid penalties and ensure smooth relations with search engines and affiliate programmes.

Affiliate Marketing and SEO: Why SEO is Important

SEO success in affiliate marketing hinges on reaching the right audience. The top nine SEO strategies guarantee your content remains relevant, informative, and valuable. Proper application of these techniques delivers the following benefits:

1. SEO guarantees your content is both visible and highly relevant, offering valuable insights to your affiliate marketing audience.
2. Establishing authority through SEO fosters consumer trust, which leads to improved conversion rates.
3. Optimised content is easier to read and motivates users to take desired actions, such as clicking on affiliate links.
4. SEO increases search engine visibility, promotes social sharing, raises brand awareness, and boosts affiliate sales.
5. An effective SEO strategy ensures a strong ROI, vital for ongoing success.

Revitalise Your Profits With Cutting-Edge Solutions

Promoting goods and services through affiliate marketing remains a common practice. Companies across sectors achieve significant growth by leveraging advanced automated affiliate marketing solutions, and that’s precisely what Phonexa offers.

Get Phonexa’s all-in-one performance marketing software suite at a single price:

The Simple Path to Increase Earnings with SEO for Affiliate Marketing & All-in-One Software

To master SEO in affiliate marketing, combine proven techniques with innovative tools. Applying the nine key strategies and utilising top SEO affiliate programmes will help you thrive in the fast-changing world of digital marketing.

Though developing organic SEO traffic takes patience, the rewards are long-lasting. Your site will continue to attract targeted visitors for years, connecting you with customers eager to purchase the affiliate products you recommend.

Build your plan or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is affiliate SEO?

Affiliate SEO involves optimising your affiliate pages to appear in search results, focusing on products related to your niche. Strengthening your online visibility and boosting conversions are the objectives.

How to use SEO for affiliate marketing

SEO tools are essential in affiliate marketing to enhance your content’s online visibility. This helps your content reach the right audience, increasing conversions and revenue.

How does keyword research impact affiliate marketing success?

For a site to bring real results, you need to work hard on keywords. You should choose those that really match the topic of your resource, have high demand, and are not too competitive at the same time. 

It is important not to just insert these words into the text but to do it organically, so that they fit into the content and do not look artificial. This increases the chances of ranking at the top for relevant queries, attracting targeted traffic, and enhancing the effectiveness of affiliate SEO, which is crucial.

What role does quality content play in SEO for affiliate marketing?

Content is the foundation. Without quality, interesting, and useful content, it is impossible to achieve good results in promotion. People must find answers to their questions, read with interest, and trust you. This can be a blog, site page, or even posts on social networks – the main thing is that all this is written for people, not for search engines.

Do not abuse keywords. If there are too many of them, the text will become difficult to read, and this will only scare away users.

Do affiliate links hurt SEO?

Affiliate links themselves are not harmful. Problems arise when they are inserted excessively or thoughtlessly. If the links look intrusive, interrupt the main information or cause distrust, this spoils the impression of the site and can worsen behavioural factors, which is important for SEO.

Search engines prioritise the reader’s benefit above all else. Therefore, if affiliate links are well-integrated and do not interfere with the content’s perception, everything will be fine. The main thing is to maintain balance and not forget about the value of the content.

How can affiliates optimise on-page SEO for better results?

In order for the page to work better in search engines, partners should focus on the search intent, optimise title tags, effectively use internal links, and correctly manage ad URLs.

And, of course, optimised text with subheadings, thoughtful keywords, and neatly inserted product links. These simple steps significantly improve the quality of the page and have a positive impact on both SEO and reader friendliness.

It’s well known that affiliate marketing success—whether you’re an affiliate or an advertiser—starts with choosing the right commission model. Sellers aim to maximise the value of each lead, while buyers strive to achieve the optimal balance between cost and quality.

Whether your goal is to increase lead volume or optimise lead acquisition, selecting a commission structure that aligns with your unique marketing capabilities is key to staying competitive and cost-efficient.

Continue reading to discover how affiliate commissions work and how to leverage them to scale your business.

Already running affiliate campaigns? Take a product tour and explore how Phonexa can help you grow your business.

Affiliate Marketing: Earning Commissions the Smart Way

Affiliate marketing involves publishers (affiliates) directing traffic or generating sales for merchants (advertisers) in exchange for compensation, typically a percentage of the sale or a fixed fee per validated lead.

Affiliate partnerships may be either direct or facilitated through networks, which simplify processes such as tracking, performance reporting, and commission payouts. Larger networks connect countless advertisers and affiliates, making it easier to scale lead generation or acquisition efforts.

Affiliate marketing isn’t always about sales. Many brands partner with affiliates and influencers to expand brand visibility. Still, lead generation and conversions remain top priorities in most campaigns.

Affiliates can start promoting without large budgets or even a website. A strong social media following or a mix of blogging and email marketing can be enough to attract traffic and generate leads.

Advertisers benefit by only paying for actual results. With pay-per-sale, there’s zero upfront risk. Even with pay-per-lead, they only pay for leads that meet predefined qualifications.

Simply put, affiliate marketing benefits everyone: brands gain customers, affiliates earn revenue, and consumers discover relevant products or services.

However, affiliate fraud remains a major concern. Fraudulent traffic or fake conversions can damage campaigns and reputations. Robust anti-fraud solutions are crucial for affiliates, advertisers, and especially networks that handle massive transaction volumes daily.

Take a quiz to learn how well you are protected against affiliate fraud.

Compliance is equally important. Adhering to regulations such as GDPR and global PCI DSS standards ensures legal compliance and fosters long-term trust in affiliate operations.

Affiliate Commissions: How Do Payout Models Work?

Advertisers define how affiliates are rewarded—whether it’s a percentage of each sale, a flat payout per lead, or another action like a download or signup. Most commonly, commissions are based on either sales or qualified leads.

The value of affiliate commissions varies by industry, offer type, and payment model. Pay-per-sale payouts tend to be higher, whereas pay-per-lead payouts rarely exceed £100 per qualified lead in high-ticket niches.

Advantages and disadvantages of affiliate commission types for affiliates:

How affiliate commission models benefit or challenge advertisers:

Ultimately, the best model depends on your objectives, product type, and long-term strategy for sustainable affiliate income.

Build your plan or book a demo to see how Phonexa supports affiliate marketers.

What Makes Someone a Super Affiliate?

A super affiliate is a top-performing marketer who can drive high-volume traffic and conversions. These affiliates often negotiate higher payouts, typically 10% to 20% above standard rates, based on performance and value.

Key points to know about super affiliates:

• Super affiliates often earn increased commission rates, tiered payouts, or exclusive perks.
• They typically must meet defined performance targets, such as sales volume or referral count.
• Successful negotiations require demonstrating proven success, effective marketing plans, and the ability to boost advertiser revenue.
• Certain affiliate programs publicly highlight their super affiliates, offering them extra visibility and rewards.

Becoming a super affiliate demands exceptional commitment, deep audience understanding, sophisticated marketing tactics, and substantial investment of time and resources.

Typical Affiliate Commission Rates

How to Choose the Right Affiliate Program

Finally, having robust link tracking and affiliate management tools is essential. While beginner affiliates may lean on what networks offer, experienced marketers benefit from direct control over their campaigns to optimise results.

The Ultimate All-in-One Affiliate Marketing Tech Stack

Selecting the right affiliate program and commission model is key, but gaining full campaign control is equally critical. Whether you’re an advertiser, affiliate network, or publisher, Phonexa’s integrated all-in-one performance marketing software suite gives you total visibility and control.

At the heart of this stack is Lynx, a click tracking solution. With Lynx, you’ll gain clear insight into where your traffic originates, how leads behave, and what drives conversions across the entire funnel. Learn how to master every customer interaction here.

Lynx offers all the essentials to monitor your clicks, conversions, and campaign effectiveness:

• Intuitive dashboard centralising affiliate performance data in one view
• Real-time performance tracking across offers, traffic sources, and channels
• Advanced targeting insights based on advertiser-preferred audience demographics

Lynx doesn’t just reveal otherwise inaccessible data. It works seamlessly with the rest of Phonexa’s platform to create a holistic, automated lead generation and performance marketing ecosystem.

It’s also remarkably easy to use. All campaign insights are consolidated in one dashboard, enabling cross-channel visibility, data-backed decisions, and continuous optimisation—all from a single source of truth.

Build your plan or book a demo to see how Phonexa’s suite elevates affiliate, call tracking, and lead management performance.

Track Web Leads and Calls with LMS Sync & Call Logic

Whether you generate or purchase leads via Phonexa, you gain access to comprehensive insights—from demographics to engagement history—empowering smarter targeting and improved conversion strategies.

Here’s what LMS Sync delivers for optimising your web lead campaigns:

• Lead tracking to uncover customer insights and behavioural patterns
• Lead analytics for dynamic targeting and funnel optimisation
• Lead distribution that aligns leads with ideal sales and marketing pathways
• Automated reporting for full visibility across all active campaigns

For voice-based campaigns, Call Logic provides real-time tracking, intelligent routing, and advanced analytics. With built-in IVR and conversational AI, it delivers enhanced caller experiences and streamlined lead handling.

Get Phonexa’s all-in-one performance marketing software suite at a single price:

Build your plan or take a product tour to explore how Phonexa’s products work together as one cohesive suite.

Frequently Asked Questions

How does affiliate commission work?

Affiliate commission is the reward marketers receive for promoting products or services. It typically comes in one of two forms: either a flat fee per qualified lead or a percentage of the referred sale. Accurate tracking is ensured via dedicated affiliate links.

What are the most lucrative affiliate payment models?

Profitable models include: percentage-based sales commissions, flat fees per lead, tiered performance incentives, and recurring commissions earned from subscription renewals or ongoing purchases. 

What should affiliates look for in a partner program?

Affiliates should assess commission rates, product quality, cookie durations, average order values, promotional tools, affiliate support, tracking and reporting capabilities, payout schedules, payment methods, program reputation, compliance policies, market demand, and long-term growth potential.

Аffiliate marketing is one of the most effective ways to keep a steady stream of high-intent leads besides earned media. The numbers don’t lie: affiliate marketing spending in the United Kingdom reached £1.1 billion, where UK publishers see an incredible 229% sales boom from affiliate marketing.

Thus, many marketers want to join this lucrative opportunity. However, one question constantly weighs on the minds of merchants: should I create an affiliate program on my own, or should I join an established affiliate marketing network and draw customers from there?

Without any further ado, let’s review both options.

Learn affiliate marketing through and through with Phonexa’s Affiliate Marketing Podcast.

Affiliate Network Definition and Operating Principles

An affiliate network, or affiliate marketing network, is a platform that connects businesses willing to buy traffic (known as advertisers or merchants) with companies willing to sell traffic (known as affiliates or publishers). These platforms act as intermediaries, facilitating the partnership and tracking the performance of the affiliate marketing campaigns.  

There are various platforms: B2B affiliate networks, B2C networks, and even B2D platforms. The general process of joining a network (whether it is a health affiliate program, retail, real estate or any other affiliate) looks the same:

1. Advertiser joins network: A business looking to promote its products or services joins a global affiliate network. They create an affiliate program, setting terms like commission rates, payment methods, and tracking cookies.  
2. Affiliate joins network: Individuals or entities interested in earning commissions by promoting products or services join the same network. They can browse available programs on affiliate network platforms and choose programs that align with their interests or audience.  
3. Affiliate promotes products: The affiliate creates content (e.g., blog posts, social media posts, videos) to promote the advertiser’s products or services. They include unique affiliate links within their content. These links track clicks and conversions.  
4. Customer makes targeted action: When a customer clicks on the affiliate link and makes a targeted action, the affiliate CPA network tracks it and attributes it to the affiliate.  
5. Affiliate earns commission: The advertiser pays the affiliate network a commission based on the agreed-upon terms. The network then pays the affiliate their commission.  

Source: Understanding Affiliate Marketing Ecosystem

The Pros of Joining an Affiliate Marketing Network

An advanced affiliate marketing network allows you to pinpoint target audience characteristics (demographics, psychographics, etc.) and run an affiliate program to collect perfect leads for your case.

The Cons of Joining an Affiliate Marketing Network

Joining an affiliate network is the easiest of the options, but you should still be aware of potential challenges along the way: 

• Fierce competition: There are dozens of advertisers in the same network. All things being equal, the highest price per lead wins a competition and gains a potential customer. It can lower the cost-effectiveness even of the best affiliate network. 
• Lack of control: Despite the strict screening most affiliates undergo, you may not always guarantee the quality of the traffic source. Muddy schemes like cookie stuffing, brand bidding, or cookie dropping might harm your potential campaigns.
• Commission costs: Affiliate marketing networks can eat away your profits quite significantly, charging up to 30% of the affiliate’s commission earnings. For every $1,000 paid in affiliate commissions, you might have to leave $300 on the table.

Finally, it may not be the best idea to rely on a single affiliate marketing network as your primary traffic channel. Marketing is a constantly changing industry, so what could work today may become irrelevant tomorrow.

Why Choose Joining an Affiliate Network Over Creating an Affiliate Program?

Running affiliate programs will work best for small businesses with limited resources, companies under time pressure, those unwilling to spend their resources on affiliate programs, and those trying to figure out how things work before committing to an independent affiliate program.

Source: Understanding Affiliate Marketing Ecosystem

Can You Start Running an Affiliate Program on Your Own?

Creating your own affiliate program is challenging but still possible. Top affiliate marketing networks like Amazon Associates, Awin, and ShareASale unite hundreds of thousands of affiliates, with smaller brands also running independent affiliate programs.

Affiliate program management is easier than you thought. Many platforms offer automation features that can streamline tedious tasks like tracking sales, paying commissions, and generating reports.

Affiliate Network As A Way to Grow Your Brand Name

Starting your affiliate program is a great, affordable way to increase brand awareness and generate leads. By leveraging the efforts of affiliates who promote your products or services, you can tap into new audiences, increase visibility and enhance your company’s credibility.

 Affiliates often include backlinks to your website, which can improve your search engine rankings. It’s easy to scale up or down your affiliate program based on your marketing goals and budget.

Use this guideline to keep track of affiliate programs to ensure you’ll get the most out of this marketing practice.

Step 1 – Set Your Goals

The first thing you should do is decide what you want to achieve. Base your decision on your value proposition, the current state of the market, and the analysis of your affiliate network.

Whether you are to tap into complex markets – say, an insurance affiliate program or less competitive markets like digital goods or beauty, you must quantify the numbers in the first place.

Here are some statistics that might help you choose the right affiliate market, according to the Affiliate Marketing Benchmark Report from Influencer Marketing Hub:

• The three most popular affiliate markets are retail (44%), telecom & media (25%), and travel & leisure (16%).
• The most rewarding affiliate categories are SaaS affiliate programs (up to 70% commission from the sale amount), finance (up to 40%), eLearning (up to 30%), and beauty & health (up to 30%).
• For 67% of marketers, affiliate fraud is a concern, with 69.1% having experienced it at least once in their career.

Wonder how well you are protected from affiliate fraud? Complete this fraud prevention quiz.

Source: Affiliate Marketing Benchmark Report

Step 2 – Choose Your Payment Model

Once you choose a preferable network, it’s time to determine your payment model. The most common are the next 4:

• Pay-per-lead
• Pay-per-sale
• Pay-per-click
• Pay-per-action

Depending on your business objectives, you are free to combine multiple commission types and objectives, from cost-per-lead programs to pay-per-call affiliate network programs to hybrid programs where every affiliate can choose what they are paid for.

Source: Affiliate Marketing Benchmark Report

Step 3 – Choose Your Affiliate Software

With affiliate marketing SaaS software growing increasingly popular – 73% of marketers prefer it to affiliate network software – there’s almost no viable alternative to renting your software from a third-party provider.

Even though you have less control over such software because you don’t own it in the background, white label affiliate software appears as your own proprietary platform on the affiliate’s side while perfectly serving your marketing goals.

The market offers affiliate software of any type, from simple open-source affiliate tracking software that helps you monitor links to multi-tier affiliate software to comprehensive solutions like Phonexa’s Lynx that synergise affiliate programs with your other marketing efforts.

Book a demo to learn more about Lynx and how it blends into Phonexa’s performance marketing ecosystem, or order your all-encompassing affiliate marketing software suite if you already know the tool’s benefits for your case. 

Step 4 – Design Creative Materials

Promoting through an affiliate program goes far beyond placing a link on the publisher’s website. You should look for affiliates whose promo channels suit your strategy. At the same time, you need to ensure that their content fits your strategy and use approved promo materials.

For instance, Instagram and Pinterest users are more likely to react to quality images, whereas TikTok audiences are most susceptible to visual storytelling.

Source: Statista

To stand out from the crowd and increase the quality of inbound affiliate traffic, develop creatives for every type of affiliate you are going to partner with. It could be links, banners, product images, email templates, landing pages, infographics, case studies, testimonials, product data feeds, etc.

If you want to build an affiliate network and simplify things for your publishers, let them use your affiliate software and assign a dedicated affiliate program manager to help them set up and properly run a promo campaign for your business.

Step 5 – Launch Your Affiliate Marketing Program and Onboard Affiliates

Double-check the agreement of the white label affiliate program before you kick things off. You need to ensure that all parties understand all peculiarities of the collaboration, including affiliate program compliance with all regulations. Pay attention to the following:

• Definition & interpretation of the terms used in the agreement
• Application process and acceptance
• Payment terms and commission structure
• Affiliate program compliance
• Consequences of program violation

Some niches like healthcare, business, finance and insurance need special attention. With those industries, one wrong word may lead to huge charges. As an advertiser, you need to ensure that an affiliate agreement is enforceable, clear, and comprehensive.

Write down penalties for an affiliate program violation. It might be a good idea to consult with a legal professional to make sure you are on the safe side.

Source: Understanding Affiliate Marketing Ecosystem

The Hard Choice: To Create an Affiliate Program, Or To Join an Affiliate Network? 

Those who want full control over their affiliate marketing campaigns or are looking for more direct relationships with affiliates will appreciate the idea of developing their affiliate program. However, you need to be sure that you have enough resources to manage the program.

Lastly, owning an affiliate program and enrolling in third-party programs run by affiliate network platforms are not mutually exclusive. You can combine both strategies to boost your exposure and leverage your online promotion strategy.

Frequently Asked Questions

What is an affiliate network?

An affiliate network is a platform that connects businesses (advertisers) with entities (affiliates) that promote their products or services. As an advertiser, you join the network and ask affiliates to promote your product. Affiliate joins the same network, agrees on your terms and starts to create content to promote your product, earning commissions from leads’ targeted actions.

What are network affiliates?

Network affiliates are individuals or entities that promote the products or services of businesses within an affiliate network. They earn a commission for each sale or lead generated through their efforts. The most common affiliates are website owners, content creators, influencers, and email marketers.

Can I use my own affiliate link?

In most networks, you can use your own link to track performance. But it’s rare that you can earn commissions from using your own affiliate link. However, in some networks, this practice can be considered a violation of network rules. So, we recommend you to read its terms and conditions.

How to create your own affiliate program?

The first step in developing an affiliate network is to define your goals, choose a niche and select a network where you can create your own program. The next step is to set rules, commission rates, tracking methods and develop marketing materials. Later, recruit affiliates by offering attractive incentives. Track program results and provide constant support to affiliates.

What are sub-affiliate networks?

These are networks where affiliates can recruit additional affiliates ( “sub-affiliates” or “downline affiliates”) to promote products or services. When a customer makes a targeted action through a sub-affiliate link, the multi-tier affiliate software tracks it and both affiliate and sub-affiliate earn a commission.

Technological progress has impacted many aspects of life and consequently affected the marketing industry. The growth of digital platforms has shifted traditional marketing approaches towards data-driven techniques, personalised interactions, and an emphasis on online engagement.

With the growing popularity of mobile phones, people commonly call or receive calls to communicate in their work or private life. This is where pay-per-call software steps in and changes how we do business. Pay-per-call affiliate marketing emerges as an essential element, connecting traditional communication with digital marketing methods by rewarding affiliates for generating high-quality phone leads. With the use of pay-per-call software, this connection is set up easier, increasing the efficiency and efficacy of tracking and analysing these calls.

Though calls are essential to the buying process in many industries, such as insurance, finance, and healthcare, they can create a barrier for businesses that want to combine voice contact with digital initiatives.

To keep ahead of the competition, marketers, publishers, networks, and agencies should consider investing in pay-per-call software, which tracks and analyses inbound calls just like any other digital lead. Companies can gain deeper insights into customer behaviour and preferences by understanding where calls originate from, what leads to conversions, and how customers interact during calls. 

Take a product tour to learn how Phonexa’s software can help you get qualified leads and optimise your marketing efforts.

What Is Pay-Per-Call Marketing?

Pay-per-call is a relationship between publishers and advertisers that use call-based campaigns to generate leads.

If you aim to build solid inbound marketing strategies, increase sales, and generate more revenue from client calls, you should employ pay-per-call campaigns. In pay-per-call marketing, you will use sophisticated phone call campaigns and pay-per-call software that enable your potential clients to see your ads. 

Let’s discuss how it works: pay-per-call leads that contact you using a unique trackable number are the hot leads already interested in the services and products you offer and advertise. And the best part is that you pay the publishers or affiliates only when the aim is achieved.

Connecting publishers with the correct pay-per-call affiliate programs can be an excellent way to increase revenue, and pay-per-call networks provide lucrative opportunities. Pay-per-call is beneficial for both affiliates, businesses, and networks since it offers significant potential revenue for each successful lead conversion or customer acquisition.

Phonexa’s Call Logic automates call management and distribution, giving marketers a better chance of success by selling call leads across a broad network. Call Logic’s built-in Ping Post Calls 2.0 technology allows call buyers and sellers to receive useful information from their campaigns.

Pay-per-call marketing is worth considering as it is already among the fastest-growing marketing channels. The State of B2B Social Media Marketing study, released by Oktopost, revealed figures demonstrating that pay-per-call marketing ranked as the third top-growing marketing channel of the last year, next only to social media (82%) and website (67%). 

Source: Oktopost

How Does Pay-Per-Call Marketing Work?

Let’s review the basic actions that take place in every pay-per-call marketing campaign:

• A company, brand, or advertiser collaborates closely with partners to identify its target audience, campaign objectives, and the particular metrics used to validate a call as a successful lead. This planning phase is crucial since it defines the course of the entire pay-per-call strategy.
• Advertisers make orders with pay-per-call marketing affiliates, publishers, or performance agencies.
• A publisher generates content for a pay-per-call affiliate offer and posts it on listed websites that target potential clients. This content must appeal to the desired audience while effectively communicating the product or service’s value proposition.

• A caller sees an advertisement, dials a unique pay-per-call tracking number, and gets connected to the advertiser.
• Each campaign can be managed with the help of pay-per-call software. The campaigns are assigned unique call tracking numbers that can be traced back to traffic sources, as well as specific coding on websites or landing pages that capture key details about what led up to the call, assisting in determining whether it was a referral, web-based lead, Google Ads, or keyword search. 

Call tracking software provides toll-free or vanity numbers to help drive inbound calls because they appear more credible and can even be associated with an advertiser’s branding.

Phonexa’s Call Logic, for instance, helps businesses track incoming calls and, at the same time, get valuable insights about customer habits, which consequently allows marketers to analyse and improve their pay-per-call marketing strategies and boost efficiency. 

To put it briefly, an advertiser pays a publisher for qualified leads. Depending on the agreement, an advertiser may receive a commission for a successful sale or payment for each call produced. 

Below, we will discuss the reasons pay-per-call marketing is so popular today and why it’s worth learning more about. 

Which Channels Produce the Best Results for Pay-Per-Call Campaigns?

Pay-per-call campaigns effectively allow publishers and advertisers to reach their target audiences via online and traditional marketing approaches. Marketers often see great outcomes when using the following channels:

Which Verticals Are Most Effective for Pay-Per-Call Advertising?

PPC is especially effective for purchasing sectors like healthcare and insurance that prioritise pay-per-call lead generation. However, this strategy also works well with complex products when clients need assistance during the buying process, for instance, high-value items like home services,  legal advice, or travel deals. Furthermore, pay-per-call can be used by financial service providers to offer personalised assistance from professionals at every stage of the client journey.

What Are the Advantages of Pay-Per-Call Marketing?

Pay-per-call marketing is a tried-and-true strategy to ensure the health and longevity of your company. Customers will use their phones for shopping habits as long as they have them, which becomes a solid cornerstone of consumer culture.

The only way to have long-term visibility into your marketing activities is to integrate digital reporting with inbound call marketing, especially as smartphones and mobile devices become progressively more accessible. So, why is pay-per-call advertising so important to your company?

• It is measurable. The analytics tools you can use will quickly identify which exact ads and campaigns and at which period of the day forced pay-per-call leads to make a call. It’s a marketer’s best friend, as the available data proves what’s working well and where it’s better to make adjustments.
• It is not expensive. The best part is that pay-per-call software is affordable, even for young businesses. It’s far more affordable compared to classic media, such as television, radio, or print. The overall cost for your radio and TV commercials can be super high, but they still do not guarantee they will attract potential clients and trigger calls.

One of the advantages of pay-per-call marketing is that you can test it without a big investment. Regardless of your industry, you may get your feet wet with this less-costly introduction to the marketing process and learn some things for much less money.

• It drives only qualified calls. The advertiser will only pay for those leads that prompted qualified phone calls. The marketer and the advertised will alight on what “a qualified” call is before they start a pay-per-call marketing campaign. The length of the conversation, the time and location from which it was received, whether or not the call led to a sale, and other details must all be discussed between the two parties.
• It’s time-efficient. Pay-per-call advertising can enhance distribution and inbound call volume across multiple channels while requiring the least amount of work from the business.
• It gives more visibility. Pay-per-call software grants brands complete visibility and control over call volume and customer experience. Maintaining a company reputation and providing the best customer experience while working with new publishers is crucial. Advertisers can test new pay-per-call marketing techniques and campaigns with minimal risk with the control they require. 
• It’s how we shop now. If pay-per-call advertising is not a part of your marketing strategy, you are at risk of getting stuck in the past and, not to mention, losing business. You might think that it’s just young people who use pay-per-call software, but you are so wrong. You might be surprised, but the number of people aged 55 and over using mobile phones for shopping is increasing. Brands need to start implementing and mastering pay-per-call marketing now, as it will be used more and more in the future. 

Research shows that calls coming from mobile sources are highly significant. According to Google, 98% of consumers worldwide shop online, including finding products, researching them, and making purchases. With so many people shopping online, pay-per-call advertising is the best way to get your products in front of consumers.

Source: ThinkWithGoogle

• It’s profitable. Pay-per-call marketing techniques can increase sales and boost conversion rates since more and more customers are using their phones to explore products. It should be no surprise that customers would rather talk to salespeople than fill out forms – a personalised experience offered by pay-per-call aids in turning cold leads into hot ones.

A Few Tips on Starting a Pay-Per-Call Business

Pay-per-call marketing is not just about posting your company’s phone number on social media, websites, or banner advertisements. Before any marketing campaign starts, both publishers and advertisers must get a comprehensive understanding of the industry. Once done, the following steps should be followed:

• Set a long-term goal: You must identify your objectives before creating and launching a pay-per-call campaign. Otherwise, you won’t be able to evaluate the success of your campaign, not knowing what metrics and outcomes you aim for.
• Track, report, and analyse: It’s essential to know how your campaigns work right now if you want it to succeed over time. This type of performance marketing requires continual analysis, monitoring, and fine-tuning with the dedicated pay-per-call software; it cannot be set up once and left with no control. Fortunately, pay-per-call software companies provide exact methods to analyse call leads and manage incoming calls.

Many call tracking systems allow you to handle and record your company calls effectively and offer a thorough understanding of caller behaviour and routing to maximise your pay-per-call marketing.

Did you miss our recent article about the fundamentals of call tracking? Check it out here to discover the value of using phone call intelligence to achieve multi-touch attribution and to explore the customer experience.

• Select different PPC phone numbers for each social channel: Emails, social media, and landing sites should all display unique numbers so you can track which channels generate the most income.
• Track customers before they make a call: Dynamic call tracking uses a piece of code from a website or landing page to automatically fill in a phone number. They may then record every online consumer interaction before making the call. This tracking allows you to learn the exact keywords your callers put in as well as the previous pages they visited.
• Get the best pay-per-call software: We have provided the reasons for using pay-per-call here. It is now your time to complete the rest!

How To Maximise Results from Your Pay-Per-Call Efforts

Phonexa makes it easier for pay-per-call marketers to monitor and distribute leads, allowing them to monetise phone calls seamlessly. With our system, you can easily gain recognition for the calls you generate for buyers and clients.

Pay-Per-Call Works for:

Ready to boost your pay-per-call campaigns? Master pay-per-call with Phonexa!

Why Choose Phonexa?      

	Rating: 5	Avg Rating: 4.4
	Rating: 4.9	Avg Rating: 4.94
Creating call flows ⏷	✅	✅
Call flows enable intelligent call routing. The routing process is based on specific criteria and/or conditions. Phonexa allows for building standard and advanced call flows. With iClear, clients can change the flow of the live calls when the system has already started processing them.		5 out of 5 other pay-per-call software providers offer this feature.
Score	5 out of 5	5 out of 5
Call routing with IVR ⏷	✅	✅
Call routing with IVR directs calls to the specific recipients or departments within an organization using the caller’s IVR responses and agent availability.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Live call transfers ⏷	✅	✅
Live call transfers allow transferring inbound calls to other recipients in real-time, eliminating disconnections.		5 out of 5 other pay-per-call software providers offer this basic feature.
Score	3 out of 3	3 out of 3
Ping post and ping tree  ⏷	✅	✅
The auction-like technology streamlines the monetization and distribution of web leads and calls in real-time. Phonexa’s ping post software addresses all the lead distribution needs of advertisers, affiliate networks, publishers, and lead buyers. With its dynamic bidding structure, clients can respond to sales opportunities and leverage informed decision-making.		5 out of 5 other software providers offer this auction-like technology.
Score	3 out of 3	3 out of 3
Dynamic number insertion (DNI)  ⏷	✅	✅
DNI is part of Phonexa’s affiliate marketing software. It enables brands to use tracking numbers across several pay-per-call initiatives. Apart from providing insight into customer pathways, DNI enables clients to map every caller’s journey — from the first interaction to conversion.		4 out of 5 other software providers offer this feature. 1 provider offers only specific integrations to satisfy the demand.
Score	3 out of 3	2 out of 3
Live call analytics  ⏷	✅	✅
The purposes of live call analytics are real-time analysis, reporting, and capturing of specific call data points. The increased use of click-to-call capabilities and mobile search allows potential customers to contact your business immediately. Phonexa’s pay-per-call software and call analytics work hand in hand to provide a better understanding of the caller’s journey.		4 out of 5 other pay-per-call software providers offer this feature.
Score	3 out of 3	2 out of 3
Revenue and payout reporting  ⏷	✅	✅
Reports on the financial performance of pay-per-call campaigns are vital for brands, advertisers, and marketers. Phonexa’s pay-per-call software automates accounting tasks, allowing to pay publishers and invoice buyers efficiently.		5 out of 5 other software providers offer a somewhat similar feature.
Score	3 out of 3	3 out of 3
UX and reports usability	✅	✅
Score	4 out of 5	4 out of 5
Real-time call flow testing  ⏷	✅	✅
Phonexa’s software allows the simulation and evaluation of call flow designs, IVR, and call routing mechanisms without disrupting your critical operations and customer calls.		3 out of 5 other pay-per-call software providers offer this feature.
Score	5 out of 5	3 out of 5
Easy A/B testing  ⏷	✅	✅
A/B testing in pay-per-call marketing sheds light on lead sources and allows the adoption of more strategic approaches. Phonexa enables clients to improve their A/B testing efforts and increase engagement by identifying the true source of leads, segmenting consumers, and implementing call tracking and lead management solutions.		3 out of 5 other software providers offer this feature.
Score	5 out of 5	4 out of 5
Call sound studio  ⏷	✅	🧩
Phonexa’s software allows creating and customizing IVR greetings and prompts.		1 out of 5 other software providers offer this feature.
Score	3 out of 3	2 out of 3
Callback scheduling  ⏷	✅	🧩
Phonexa’s automated IVR system eliminates the need to put callers on hold by allowing clients to schedule callbacks at a time convenient for customers.		2 out of 5 other pay-per-call software providers offer this feature.
Score	3 out of 3	2 out of 3
Per client billing  ⏷	✅	✅
Per client billing allows charging clients based on call activity, individual usage, and performance.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Call recording and transcription  ⏷	✅	🧩
Phonexa allows clients to create and transcribe phone interactions between customers and call center agents. This feature helps to evaluate team performance, provides access to call data, and highlights areas for improvement.		2 out of 5 other software providers offer this feature. 3 providers offer only call recordings.
Score	3 out of 3	2 out of 3
Instant caller profile  ⏷	✅	🧩
Instant caller profile provides detailed information about the callers, including data collected from CRM systems and previous call histories.		1 out of 5 other software providers offer this feature.
Score	3 out of 3	1 out of 3
Webhooks  ⏷	✅	✅
Webhooks allow adding to or changing the behavior of a page or application using custom callbacks. These callbacks can be maintained, changed, and handled by third-party applications or developers not necessarily affiliated with the pay-per-call system.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Integrations (count)  ⏷	From 40 to ∞	30+
Phonexa’s software offers a flexible Ping URL integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require.The integration list includes but is not limited to the following integration options: Google Ads VICIdial Add to DNPL Five9 Claim Lead Export To Cloud PBX Facebook Conversion Google Sheets Ping Url Pixel SMTP Send Slack Message Add contact to E-Delivery Add contact to Opt-intel Trusted Form Claim Twilio Acqualify Address Validation Anura Basic Phone Number Validation Phone Number Analysis Do Not Call check Email Hygiene Geo By Phone iClaim iClear: Caller Identity ImpressionWise Email Lookup IP Analysis IP Lookup IP Analysis with Client Credentials Jornaya Authentication API Jornaya Lead Age Jornaya TCPA Guardian Litigant Alert Litigator Database Lookup Phone Number Analysis iClear: Phone Number Analysis with Client Credentials The Blacklist Alliance Trusted Form Trusted Form Ping Trusted Form Retrieve Insights TrustedForm v4.0 US ZIP Code validation XVerify Email Lookup		5 out of 5 other pay-per-call software providers offer multiple integration options. The integration flexibility, however, can be limited.
Score	5 out of 5	5 out of 5
Ease  of use	✅	✅
Score	4 out of 5	3 out of 5
Customer support & learning resources  ⏷	✅	✅
Phonexa provides 24/7 customer support, access to a comprehensive knowledge base, and a dedicated customer success representative to make sure your pay-per-call performance is to die for and your business never skips a beat. Phonexa offers the following support options: Online chat Knowledge Base Phone support 24/7 (Live rep) FAQs/forum Email/Help Desk		5 out of 5 other software providers offer quality support, with some providing access to dedicated help centers and an opportunity to contact a live company rep.
Score	5 out of 5	4 out of 5
Additional features
Customization and a variety of features
Value for price
Overall Score (out of 86)	84	69.5

Choose the best software package for your needs, or take a product tour to learn how Phonexa can help boost your pay-per-call marketing.

The Essential Role of Pay-Per-Call Marketing

Looking ahead, the importance of pay-per-call marketing is only going to grow. As technology advances, so will the methods in which businesses and customers engage. In an ever-changing world, pay-per-call marketing provides a strong, adaptive, and successful tool for businesses to keep ahead of the competition in recognising and satisfying the needs of their customers.

Pay-per-call marketing is more than a new trend; it is an essential evolution in the marketing world. It demonstrates a powerful fusion of traditional and digital marketing, a strategy that honours the past while boldly facing the future. Pay-per-call marketing is essential for every organisation trying to innovate, connect, and develop in today’s digital age.

Improve Your Pay-Per-Call Marketing Strategies With Phonexa

Build your plan now, or book a demo to learn more about Phonexa tools.

Frequently Asked Questions

What challenges pay-per-call marketing can face?

Pay-per-call marketing, being an effective technique, may still face some challenges. Quality control is essential for filtering out irrelevant calls and ensuring high-quality leads. Cost management must be carefully balanced with expected ROI, particularly for smaller enterprises with limited budgets.

Complexities in tracking and attributing calls to specific pay-per-call marketing campaigns require complex analytics. Integrating pay-per-call marketing with other digital methods requires careful planning and implementation.

Scalability can also become a challenge when call traffic increases, demanding effective management to preserve service quality. Pay-per-call marketing strategies must also adapt to changing consumer behaviour and technological innovations in order to succeed and remain relevant.

How can I get a pay-per-call number?

The process is rather simple. All you need to do is work with a marketing automation solution provider or companies that offer similar per-pay-call services. A great place to start is reviewing call monitoring software providers to determine the next steps for your pay-per-call campaigns.

Important: This is an article from our series about the affiliate martech stack, in which we highlight the most effective tools for affiliate marketing.

From where your website visitors come from to how they interact with website elements to what converts and hinders conversions – all these insights can increase your on-site sales potential. And you can unlock them with the right set of web analytics tools. 

It’s only logical that your customers cannot remain a mystery to you. You should know where their journey begins, how it evolves, and why they buy from you. Then you can always hit the right audience with the right content and continuously optimize your campaigns.

The good news is that the right suite of web analytics tools can unlock all user insights you need, helping convert leads into paying customers. We’re talking about data like engagement, demographics, on-site interactions, and other behaviour metrics.

Without any further ado, let’s review the best web analytics tools on the market.

*Phonexa cannot be held responsible for the business conduct or actions of the companies from the list. These are all independent companies unrelated to Phonexa. The research was made with no bias, reflecting the personal opinion of the Phonexa team.

Top 10 Web Analytics Tools in 2025

Google Marketing Platform

Google Marketing Platform is the most used set of advertising and web analytics tools for data-driven marketing decisions, with its flagship Analytics 360, a premium version of the standard Google Analytics.

Analytics 360 uncovers user demographics, location, device, OS, and interests and can actually be integrated into other Google products and Salesforce. It’s paid at the enterprise level; how much depends upon the business level and needed service packages.

Standard Google Analytics allows free access to web analytics software and conveys substantial insights about website performance for any ordinary small to medium business needs.

Analytics 360 vs. Google Analytics – Web Analytics Tools Comparison

Even though Google Analytics lacks many of the features provided by Analytics 360, it still may be the best free web analytics software up your sleeve.

Matomo

Matomo is a web analytics software that you can host on your server for free, a unique selling point. The on-premise web analytics software suite is free, whereas its cloud suite costs €22 for 50,000 hits monthly, with a hit being an instance of even tracking, viewing, downloading, making a content tracking request, or doing an on-site search.

Mixpanel

Mixpanel is a set of web analytics tools for tracking session-based data like shares, downloads, uploads, and purchases. Mixpanel doubles down on specific on-site actions that give you insight into how to convert more visitors on your website, also offering all core user journey reports, templates, and integrations.

Hotjar

Hotjar is one of the best freemium suites of web analytics for data interpretation, revealing how and why users interact with a certain website element or feature. You can use heatmaps, session recordings, surveys, interviews, and feedback to know what makes users perform certain target actions and what prevents them from doing what you want them to do.

The free subscription will unlock 35 daily sessions, auto data capture, unlimited heatmaps, and HubSpot integration. Paid plans – €39, €99, or €213 per month, or 20% off if paid annually.

Woopra

Woopra is a suite of tools for tracking on-site and off-site user interactions and customer journey visualization. With Woopra, you can develop an optimal follow-up for every interaction, be it download, click, view, subscribe, or purchase.

Here are some of the insights you can unlock with Woopra:

• Advertising channels and on-site content that generate conversions
• How customers react after buying the core product
• How various traffic channels, touchpoints, and retargeting drive conversions

Woopra also provides a no-cost subscription plan, so you won’t over-invest in getting familiar with its key web analytics tools. The paid subscription is $999 per month, while there is a custom enterprise-level plan for big companies.

Adobe Analytics

A part of Adobe Marketing Cloud, Adobe Analytics provides tools and services to capture, process, and analyse both website performance as well as behavioral data online. 

Of course, the creativity software giant may not be the first and most logical choice when it comes to web analytics, but you can combine it with the company’s other offerings to get a holistic look into customer journeys.

Adobe Analytics is a paid tool that comes with about a dozen different software packages, including sheer web analytics.

Chartbeat

Chartbeat offers web analytics for content marketing to help customers understand what earned attention and why. You’ll be testing how headlines, stories, and other pieces perform against each other on different types of devices and operating systems till you nail it.

Chartbeat integrates with Facebook CrowdTangle, Facebook Instant Alerts, and Google AMP to bring in valuable off-site data – those missing puzzle pieces when trying to recreate a complete customer journey.

Kissmetrics

Kissmetrics is a user-behavior-based online web analytics tool suite that helps monitor customer interaction in real-time for on-the-fly adjustments. It does what Google Analytics does but in greater breadth and depth. You can understand all friction points and how to optimise user experiences at each of these points. 

The pay-as-you-go plan starts from $0.00025 per event; a monthly plan from $25.99, with 10,000 events. The free trial is available, and you can save 25% if paying annually.

Open Web Analytics

Open Web Analytics (OWA) is an open-source web analytics software for measuring and analyzing website and app interactions. Like Matomo, OWA can store tracked data in your own server, so you possess full ownership of all the data and total privacy.

Besides, OWA can help you with on-page tracking, click heatmaps, geo-tracking, session recording, etc. This software is totally free and does not have data storage limitations.

Crazy Egg – A Heatmapping Web Analytics Tool

Crazy Egg is a well-recognized web analytics and heat mapping tool that you can use to discover how far users scroll down on your webpage, where their interest holds, and where they click or why they don’t take the intended action.

• Heatmap Report – pinpointing areas of activity
• Scrollmap Report – knowing about on-page movements
• Confetti Report – analysing clicks on-site
• Overlay Report – summing up the clicks on a particular page element
• List Report – finding total of clicks on selected web pages

Crazy Egg offers four paid subscription plans, ranging from $29 to $249 per month, an enterprise-level custom pricing plan, and a free trial.

Track Every Step of the User Journey with Hitmetrix 

Take the guesswork out of your customer acquisition strategy with real insights that are easier to implement than you think. Unlock hidden web analytics and website form performance with Phonexa’s proprietary behaviour recording and analytics software, HitMetrix.

Get the complete picture of your affiliate marketing by integrating HitMetrix with Phonexa’s all-in-one marketing performance ecosystem. 

Build your plan now, or book a demo to find out more about Phonexa.

Insights To Unlock with Web Analytics Tools

Web analytics tools can provide you with on-site and off-site data on demographics, psychographics, traffic flow sources, conversion insights, and more:

Web Analytics Software vs. Web Analytics Tools

Web analytics software is usually a suite of solutions focused on narrow tasks, whereas web analytics tools are independent tools for analysing one or a few metrics like website clicks or conversions. In practice, though, there is hardly any difference between popular web analytics software and tools, as both analyse on-site and off-site user journeys.

Frequently Asked Questions

What exactly are web analytics tools?

Web analytics tools monitor and analyse both on-site and off-site user behaviour. For example, if you want to identify which traffic source generates more users to your product page, you can use HitMetrix or map the user journey in Google Analytics.

What can web analytics tools tell you about a user?

Web analytics tools can tell how users interact with your website: psychographics, demographics, conversion insights, on-site behaviour, content performance insights, etc.

How do you choose web analytics software?

Here are some parameters for choosing web-based analytics software:

• Data collection type and depth
• Integrations with lead management and CRM systems 
• Ease of use and the fact that data will be stored on your server
• Data freshness: real-time or in some delay
• Price-to-scalability ratio

Affiliate marketing has undergone a major transformation since its inception, with spending increasing dramatically from £471 million to £627 million.

Measuring industry success mostly relies on data. Thus, strong affiliate tracking software is crucial to help your company grow. This technology offers affiliate marketers all they need to grow their businesses: profitable items and instantaneous understanding of consumer preferences and behaviour. After all, results follow from the meeting of knowledge with action.

Before learning why affiliate software is essential for every solopreneur and affiliate network, let’s start with the basics.

What Is an Affiliate Network?

An affiliate network connects those looking to improve their reach and increase sales with affiliate marketers — partners who use their marketing expertise to promote products and services within various affiliate marketing niches.

An affiliate network acts as a bridge between publishers, influencers, merchants, and businesses from different industries. It streamlines the entire process by managing everything  — from setting up partnership terms and conditions for managing affiliate payments to giving partners simple access tools for the best performance.

Many companies use specialised affiliate programs to link with publishers from affiliated networks. These kinds of initiatives have excellent advantages that help to boost efficiency and profitability: more sales, more brand awareness, more website traffic, better conversion rates, and more email subscribers.

How Are Affiliate Networks and Affiliate Programs Connected?

Affiliate programs effectively allow businesses to expand their client base and boost sales. Businesses that create an efficient affiliate program can reach a bigger audience, raise brand awareness, increase website traffic, and convert visitors via email sign-ups and other targeted actions.

Affiliate programs often require a significant upfront investment to cover marketing and recruitment processes. That’s where affiliate networks come in and help brands reduce operational costs.

For skilled marketers, working with affiliate networks is a cost-effective way to increase visibility and access multiple programs with automated tools and simplified administration.

Now, let’s explore how an affiliate network works and outline each typical participant.

Affiliated networks and programs serve different purposes. Strategic connections that grow over time define long-term success most of all.

Affiliated programs provide a win-win situation for all the participants. Monitoring traffic quality, user activity, visitor behaviour, and conversions can be difficult. To ensure exact attribution, marketers need certain technology. While over 62% of marketers examine conversions using affiliate link trackers, 59% of firms assess performance using click monitoring.

Advertisers can create more leads by engaging their target audience with certain activities online, like review sites or social media accounts.

Here’s an in-depth look at how affiliate programs work:

1. Affiliates use an affiliate network to locate the best offers.
2. Affiliates advertise on their websites, blogs, social media, etc.
3. The audience browses and clicks on ads.
4. Prospects arrive on the advertiser’s website or app, where they can finish a purchase or other intended activity.
5. The affiliated system logs this activity.
6. Affiliate software programs help to track and credit affiliated work.
7. Businesses and advertisers pay networks to provide premium leads through publisher efforts; the network handles affiliate payments.

Establishing an affiliate program alone is insufficient to guarantee success. The program’s effectiveness largely depends on competent affiliate program management, where affiliate software comes in.

What Is Affiliate Marketing Software?

Businesses and networks that want to capitalise on the potential of affiliate marketing should consider using affiliate network software. It allows them to quickly measure, manage, and grow campaign results while strengthening relationships with affiliate partners, all from a single comprehensive platform.

Affiliate marketing software is a collection of tools to raise a brand’s potential for growth. Phonexa’s affiliate software improves campaign performance and affiliate program management, allowing networks and companies to do more than ever.

83% of marketers believe tracking affiliate link clicks is one of the most important metrics. Staying on top of this allows specialists to assess the success of their efforts.

Merchants need effective link-and-click monitoring software and a full-featured lead management system to properly attribute sales and compensate successful affiliates. Without these tools, evaluating campaign success and ensuring fair compensation becomes challenging.

Is your business using affiliate tracking? Check this comprehensive guide.

Everything networks and brands need to lead and effectively run their programs is covered by the all-inclusive Phonexa software. Track real-time performance, delve into data analytics, and maintain solid partnerships for long-term growth.

Why Do You Need Phonexa’s Affiliate Marketing Software?

Our affiliate software differentiates itself from other systems by offering merchants and affiliates specialised dashboards to monitor activity.

It is proven by cutting-edge products like Lynx for click tracking, LMS Sync for effective lead management, Call Logic for call journey control, HitMetrix for behaviour analytics and conversion rate optimisation, and other top performers in the marketing automation suite.

Let’s analyse the challenges faced by brands and networks and how Phonexa’s affiliate management tools can help address them.

Problem #1: Attracting more affiliates and brands while developing long-term affiliate connections to remain competitive

Goal: Effective affiliate partner tracking and attribution.

Solution: Network owners can grow their businesses and stay competitive by utilising affiliate marketing tools, referral marketing, and programs that strengthen relationships within established affiliate and brand networks.

Referral marketing software and affiliate management solutions allow you to investigate how referrals arrive in your business. This procedure encompasses sales, support, and marketing departments, all of which are accountable for the success of affiliate partnerships.

Affiliate networks can accomplish the goal using automated tracking, reporting, and analytics solutions. Phonexa’s all-in-one marketing automation suite helps networks determine the most effective affiliate managers and tactics that produce the best results.

Problem #2: Manual processes and poor source attribution

Goal: Using automation tools to track and analyse the data, attributing web and call leads to sources and campaigns

Solution: Automate affiliate tracking tools to monitor and analyse data and lead sources. Automated affiliate marketing allows networks to identify the most effective routes for lead generation, attribute credit to particular campaigns, and direct subsequent initiatives.

Any good affiliate marketing strategy starts with knowledge of the source. With Phonexa’s LMS Sync, you review whole lead data, track accurate attribution for each lead’s source, enhance the buyer experience, and properly nurture quality leads.

Affiliate networks can leverage Lynx, Phonexa’s click-monitoring software, to gather detailed insights on click performance and assess campaign effectiveness.

Using coded tracking links, you gather data from all marketing campaigns, determine the most effective channels, and spot new trends. 

Problem #3: Increasing affiliate payouts and supporting marketing optimisation and volume

Goal: Maximise conversion flows while getting and collecting user behaviour data to improve outcomes of marketing campaigns

Solution: Aside from A/B testing online forms, landing pages, and website items, affiliate networks may provide partners with a comprehensive tool for finding friction points, accessing important user behaviour data, and determining what changes would enhance website conversions.

Phonexa’s HitMetrix allows affiliate marketers and lead generation specialists to profit from in-depth data analytics while identifying traps in the user journey and making decisions such as clicking, browsing, scrolling, and tapping to conversions.

Problem #4: Boosting lead-to-close rates for buyers

Goal: Connect businesses and marketers with in-market consumer leads, controlling the lifetime value and quality of purchased leads

Solution: Affiliate networks, organisations, and brands generating call leads should use complete affiliate tracking software and a ping post calls feature.

Businesses easily connect with customers with automated incoming call distribution, but this convenience has downsides. This lead acquisition strategy provides few insights and no opportunity to negotiate a higher price if the buyer’s data points are compelling. Still, problems can be solved with the correct instruments.

Phonexa’s Call Logic and its Ping Post Calls 2.0 boost the capacity to ping several lead buyers with customer data and knowledge of lead-generating techniques, enabling their affiliated partners to maximise outcomes.

With comprehensive affiliate software and Ping Post Calls 2.0, Phonexa’s real-time bidding and lead acquisition solution, affiliate networks can negotiate the best call statistics and send only high-quality leads to purchasers cheaply. As a result, network owners can boost publisher and buyer satisfaction while considerably improving lead-to-close rates.

Take a product tour and discover how Phonexa’s software can help you get qualified leads and maximise your initiatives in affiliate marketing.

While inventive concepts and tried-and-true methods mix to find the best solution for every brand, classic ways like print media should also be considered. Discover the variations between automated affiliate and network marketing by continuing to read.

Affiliate Marketing vs. Network Marketing

Affiliate and network marketing are distinct promotional strategies. Through affiliate tracking and universal and customised web advertising, affiliate marketing involves honing messages and reaching a designated audience. Network marketing, on the other hand, creates leads by direct, person-to-person methods such as door-to-door advertising or customer-to-customer selling.

Let’s take a closer look at how these two models differ.

Let’s use another analogy to clarify misunderstandings between dropshipping and affiliate marketing management.

Dropshipping vs. Affiliate Marketing

Affiliate marketing enables corporations to leverage their influence to generate income for partners and other businesses. Dropshipping enables firms to sell products under their brand without holding inventory, as profits come directly from customer purchases.

Dropshippers make money straight from the sales made by clients, whereas affiliate marketers receive commission-based payments.

There is no single answer to which model is better for marketers and business owners. Every choice includes pros and cons that should be carefully weighed. We have compiled a comparison table to help you make an informed choice.

Successful affiliate marketing takes more than building a network of contacts. It is about developing mutually beneficial relationships. That’s why affiliate networks and companies must invest time nurturing strong affiliate partnerships, maintaining open communication, and using high-quality affiliate tracking software that directly impacts their bottom lines.

Here are some pointers for forming effective business collaborations and making the most of affiliate tracking software.

How To Get Affiliates & Build Strong Affiliate Partnerships

Utilise Referral Marketing and Start a Program

Launching a referral program is an effective way to bring in new leads. You encourage existing partners to refer individuals within their network who could benefit from your affiliate network, which results in satisfied affiliate partners who become brand promoters.

This scheme enables affiliate networks to reward partners for their commitment and enthusiasm. It increases your brand’s visibility and motivates companies and publications using a rewards system that guarantees their recurring behaviour.

Every affiliate network owner must know how recommendations reach their ecosystem if they are to maximise referral marketing. Implementing affiliate tracking software is the best approach to tracking and managing your program and identifying new revenue opportunities.

Here are the top reasons to use referral marketing software:

• Reason #1: Referral campaigns can be easily accessible using referral software. Affiliate marketing software can simplify it by automating affiliate tracking.
• Reason #2: Referral programs are simple to launch, manage, measure, and scale when supported by affiliate tracking software.
• Reason #3: According to a recent ThinkImpact study, B2B referrals can significantly impact customer retention, reaching up to 37%. Affiliate management software allows you to efficiently nurture and reward loyal partners for high-quality referral connections.

Create Affiliate Marketing Landing Pages

If you aim to maximise the reach of your affiliate program, you must first create an effective landing page for affiliate marketing.

Here’s an example of a dedicated affiliate marketing landing page from HubSpot:

Source: HubSpot

A separate website or landing page for affiliates, advertisers, and agencies provides them everything they need, from clearly defined commissions and expectations to information about the system’s operation.

However, a well-designed landing page alone is not enough to guarantee success. Affiliate networks require SEO research, good copywriting, high-quality website creation, and accurate tracking via affiliate tracking software to achieve maximum profitability with the least effort.

Know Your Competitors

Understand who you’re up against, especially the bigger players. Analyse their strategies so you can outperform them even with fewer resources.

How To Become a Successful Affiliate Marketer

It’s no secret that affiliate marketing campaigns are getting more complex, making it harder to reach customers and creating extra work for businesses.

That’s where automation comes to the rescue. Automated affiliate marketing software keeps you ahead in a constantly changing marketplace and helps you to stay competitive. Here’s what marketers worldwide have to say:

Source: Statista

Automation of many corporate operations helps to free up important resources. Affiliate marketing software allows marketers and affiliate owners to shift their focus to strategic, value-driven tasks while eliminating repetitive processes prone to error.

We all know progress makes perfect. Automated affiliate marketing software is the solution to automate your affiliate tracking and payments, optimise your partners’ performance, assure precise attribution, scale your affiliate marketing business, and focus on strategic duties.

Build your plan now, or book a demo to discover how Phonexa can help your affiliate business become more effective.

Frequently Asked Questions

What is EPC in affiliate marketing?

Affiliate marketers must know and understand earnings per click (EPC). EPC is a key metric highlighting how much your partners can get via clicks sent through your program, which is easily tracked by affiliate tracking software. It’s especially useful for affiliates that generate a lot of traffic and need to know which goods are the most efficient to promote.

Is affiliate marketing a pyramid scheme?

Definitely, no. Unlike illegal pyramid schemes, affiliate marketing is a sustainable way to earn money online. Networks and advertisers use this marketing strategy to compensate affiliates for successful referrals, downloads, purchases, and other target activities they generate, all while backing up the results with tracking data, analytics, and reports from their affiliate marketing software.

What is automation in affiliate marketing?

Affiliate marketing automation optimises processes, protects sales, and gives actionable analytics to help affiliate networks and organisations make informed decisions. Furthermore, affiliate marketing software improves productivity and provides security against fraudulent activity.

What do you need to monetise your marketing talent and boost the volume of targeted traffic? The right affiliate marketing program and, ideally, an affiliate network simplify the search for partners and safeguard your interests.

Choosing the right affiliate marketing program is a lot like untangling a web. With numerous programs and specific conditions, it’s easy to lose sight of the big picture and end up with an average or downright unprofitable affiliate marketing program.

But we’re not going to let it get that far!

In this comprehensive guide on affiliate marketing programs, we will show you how to find affiliate programs in your niche, grow your audience, and increase revenue. On top of that, we will reveal the best affiliate marketing programs across different niches, such as finance, home services, and others.

Buckle up – you’re in for a marketing treat.

Already know the ropes and are only searching for the right performance marketing software? Take a product tour to see how Phonexa can grow your affiliate marketing business.

How to Start an Affiliate Marketing Business Step-by-Step

It is not difficult to get started with affiliate marketing if you possess excellent content to support your dreams. For instance, if you’re an operator of a home insurance business, you can promote home security items, HVAC services, real estate offerings, and other products and services related to the home that you understand well.

Starting an affiliate marketing business isn’t hard if you have excellent content to back up your ambitions. For instance, if you’re running a home improvement company, you can promote HVAC services, real estate offerings, and home-related products.

Here’s how to start an affiliate marketing business:

1. Choose a lucrative affiliate marketing niche to focus on specific user interests and needs. The most profitable affiliate marketing niche is retail (48% of total affiliate-driven sales in the UK), next is telecom & media (19% of affiliate marketing revenue), travel and hospitality (13%), and finance and banking (8%).
2. Research affiliate programs relevant to your business model and narrow it down to a shortlist, choosing the best ones. If you’re a business owner, you can run an in-house affiliate program and/or partner with affiliate networks to promote your services in a given niche.
3. Place affiliate links strategically to connect customers with your affiliate campaigns.
4. Find the right affiliate marketing software to measure ROI and automate call tracking and distribution, lead management, affiliate payments, email marketing campaigns, and analytics.

The best thing about affiliate marketing programs is that they’re designed to make money without breaking a sweat. The only challenge is the search and choice of the right affiliate program.

Keep reading to learn how to find affiliate programs with minimum effort and risk.

How to Find the Right Affiliate Marketing Program

It’s great if you can leverage the best affiliate programs like Amazon Associates – these are proven performers you can rely on. In the affiliate marketing industry, though, the size of the program or affiliate network isn’t the only factor.

Source: Statista

Chances are that you have very specific demands for an affiliate marketing program. For example, you may look for high-intent call leads instead of clicks or registrations. In that case, you need to look for affiliate programs matching your needs.

How to Get Started with Affiliate Marketing Programs in 2 Easy Steps

Step 1. Shortlist the Programs That Might Be a Good Match

Since nearly 10,000 affiliate marketing businesses exist internationally, you need to narrow it down in the first place. Select niche-specific affiliate marketing programs that match your needs, audience, and preferred payouts. Remember, no in-depth analysis is needed – save your mental power for Step 2.

Where to Find Affiliate Marketing Programs

Step 2. Compare Each Program’s Terms & Conditions to Determine the Winners

Now is the time to unleash the power saved during Step 1.

Compare every program against four significant parameters: acceptance, payment terms, marketing resources, and cookie duration. The following table will help you.

Researching Your Affiliate Marketing Program

Grow Your Affiliate Marketing Business with Phonexa

Whether you are an affiliate network, advertiser, or affiliate marketer, you need marketing intelligence to make educated decisions. Phonexa does exactly that and even more.

As an affiliate, advertiser, or affiliate network, you need an all-in-one performance marketing system that factors in all interactions and all collected data. Phonexa offers eight proprietary performance marketing solutions that help generate, nurture, convert, sell, or buy leads at the best price while getting exhaustive insights into them.

You can get Phonexa’s revolutionary eight-in-one performance marketing software suite to grow your affiliate marketing business at a single price (online price calculator):

Build your plan now, or book a demo to learn more about Phonexa’s performance marketing software suite.

Your Ultimate List of Affiliate Marketing Programs 

Affiliate Programs for Debt Relief

Whether you acquire a car, pay a mortgage, finance studies, or face medical bills, this may lead to debt accumulation, a problem 12.8 million people in the UK are familiar with. The most popular sources of debt are mortgages, followed by student loans, auto loans, and credit card loans.

Of course, most debtors look to pay debt as quickly as possible, even by means of debt relief programs. On their side, debt relief agencies maintain debt relief affiliate programs, or debt consolidation affiliate programs, to turn debtors into customers.

Amongst the most widely known debt relief affiliate programs are:

• National Debt Relief Affiliate Program
• Guardian Debt Relief Affiliate Program
• CuraDebt Affiliate Program

Let’s examine these three in some detail.

National Debt Relief Affiliate Program

The National Debt Relief Affiliate Program allows you to get paid in two ways:

• By referring leads – $27.50 for every free debt relief quote from your qualified lead from your traffic source (the referred leads must fill out the 6-field form in order for you to get a commission)
• By referring other affiliates – 12% override on the referred affiliate’s commission

Guardian Debt Relief Affiliate Program

A less popular choice among debt affiliate programs is the Guardian Debt Relief Affiliate Program, which has a varied commission system:

• $32 per referral who has completed the Free Debt Relief Quote Form
• $45 for each lead qualified on the phone
• $325 per referral who signs up for the Guardian Debt Relief Program
• 15% commission on sales made by referred affiliates

The criteria are:

• The minimum unsecured debt for any lead is $10,000

CuraDebt Affiliate Program

CuraDebt Affiliate Program is managed by a niche debt relief and settlement company with high-paying commission rates of up to 30% from purchase and a bountiful 60-day cookie window.

The attribution process is typical: when users borrow on the website, their IP is tracked, and a cookie is placed in their browser for 60 days to track associated purchases. This implies that you are entitled to due commission if the referred customer buys within 60 days following the link click.

Home Improvement Affiliate Programs

Worth $830 billion, the home improvement industry has picked up momentum during the infamous pandemic, as customers increasingly divert their focus to renovations, DIY work, and home improvements. The affiliate marketing programs have garnered a following as well, showcasing various building and home improvement items and services.

Some of the widely used home improvement affiliate programs include:

• The Home Depot Affiliate Program
• The Houzz Pro Agency Partner Program

Let’s go through these two in detail.

The Home Depot Affiliate Program

Home Depot Affiliate Program – divided between the Home Depot Affiliate Program and the Home Depot Installation Program – is run by one of America’s biggest home improvement retailers and gives you up to 8% in commission on house decor items and 1% for regular “buy online pick up in-store” items.

Similarly, you qualify to receive a $20 to $200 performance-based commission on leads generated. The cookie window for the Home Depot Affiliate Program is one day, while for the Home Depot Installation Program, it is 30 days. The payment threshold is $50.

The Houzz Pro Agency Partner Program

Houzz Pro Agency Partner Program is a B2B-based affiliate marketing program targeting accounting and marketing agencies who wish to monetise their traffic by linking to education and debt relief content and products. The program offers lifetime commissions on referred customers, a 30-day cookie, and tracking tools available through a partner console.

QuickBooks Affiliate Program

QuickBooks affiliate marketing program is run by a reputable cloud-based accounting software company that pays up to 10% referral commissions for marketing the software. The essence of the program is putting the QuickBooks logo on your site.

QuickBooks helps you place logos, banners, and links on your site and has a special affiliate toolkit to track your sales. You may advertise on several sites and track the activity of every one of your campaigns individually (paid in one check).

The program is free, and priority will be given to corresponding small service providers, accountants, and business associations. You can reapply if you are not selected at first.

Finance Improvement Affiliate Programs

Binance Affiliate Program

The Binance Affiliate Program is not new to those who weathered the 2017-2018 crypto rollercoaster. The globe’s leading crypto exchange invites you to earn fantastic commissions – up to 50% of spot trades – and special rewards for spreading the word among your audience.

The program rewards you with the following commissions on referral trades:

• Binance Pool – 30%
• Futures – 30%
• Spot commission – up to 50%

Similarly, you will receive a 10% bonus commission on Futures and the basic commission. For example, if your referral generates $1,000 in trading fees monthly, you will receive $100 in addition to the standard 30% commission.

Experian Affiliate Program

Experian Affiliate Program is run by one of the top global credit reporting companies, allowing you to promote the company’s financial control products: Experian Credit Score, Experian Credit Report, and compare credit offers.

In order to sign up for the program, you must provide site statistics and the most relevant articles to the target product. On the positive side, the company promises to get back to you on reviewing your application within two business days and send you the creatives and tracking code if they accept you.

Upstart Affiliate Program

Upstart Affiliate Program is run by a trusted financial institution that partners with banks to provide personal loans with fixed, low interest rates. The program has three segments – Upstart Personal Loans, Upstart Auto Loans, and Upstart Business Loans – each catering to a specific kind of borrower.

Other Affiliate Marketing Programs

Amazon Associates

The largest affiliate program in the world brings together over 900,000 affiliates, publishers, bloggers, and content creators promoting Amazon products and services on their traffic streams. The most obvious advantage of Amazon Associates is the unlimited product variety and thus room for virtually any type of affiliate business and marketing strategy.

Amazon Associates provides the following promotional tools:

• Site Stripe toolbar for earnings display and the link
• Personalisable text and image links
• Graphic banners of all forms and sizes, including seasonal promotions like, for example, Black Friday

For professional partners, you can place Amazon products on your site directly using the Product Advertising API and gain more complete product information, including Wish Lists, Similar Products, Customer Reviews, and Used Listings.

Source: Amazon

Commission-wise, here is the commission table. The Amazon Games category products have the highest 20% commission, with 10% for Amazon Explore, Luxury Beauty, and Luxury Stores Beauty.

The participation requirement is also standard: no pirated articles, sexually explicit scenes, obscene material, etc. No minimum traffic restriction is there, which implies small bloggers are welcome, too.

You can also promote through your app if it’s free to download and publicly available on Amazon, Apple, or Google Play app stores. Or – if you have a large following on social media – you can join the Amazon Influencer Program on special terms.

Tripadvisor

Used by all travellers and affiliate marketers worldwide, Tripadvisor runs one of the most profitable affiliate marketing programs, and you can earn up to 50% from the platform’s commission received from hotel booking partners.

Here is how the Tripadvisor Affiliate Program works:

1. A user comes to Tripadvisor through your affiliate link.
2. They click a hotel booking link to one of Tripadvisor’s booking partners.
3. You receive the predetermined commission.

Note: No booking is required to receive a commission – you just need referrals to click on one of the network partner sites within Tripadvisor.

To market Tripadvisor’s products, you can use text links, banners, buttons, and widgets from the chosen network partner. Cons? API is not supported, and you can only receive a commission on hotels (flights, restaurants, cruises, etc., are not supported).

An example of income with the Tripadvisor Affiliate Program:

To begin with, choose a network partner, search for Tripadvisor there, and sign up for the program. You will have to wait a while for your application to be accepted. The good news is that there is no minimum traffic requirement – just a relevant, unique, and valuable site is needed.

Shopify Affiliate Program

Shopify Affiliate Program allows influencers, content creators, educators, and business owners to teach and motivate their followers on entrepreneurship through Spotify in exchange for a commission – a fixed bounty for all complete merchant plans, from $58 to $2,000 – for each referral.

In order to become part of the Shopify Affiliate Program, you must generate original content and have a great following. You will have the applications reviewed in five business days.

You’ll get access to affiliate software that tracks your affiliate links and earn a 30-day cookie window as a Shopify affiliate. Payment is bi-weekly in USD, starting from the $10 minimum.

Verizon Affiliate Program

The US telecommunication company runs one of the most comprehensive and complex affiliate marketing programs involving four disparate types and subtypes:

• Agent: Subagent, Business Agent, Telesales, and Door-to-door
• Sell With: Mobility Co-Sell Partner and Bill on Behalf of
• Reseller: Wireless Resellers and Wireless Connectivity Partner
• Strategic Integration Partner

It’s quite difficult to wrap your head around the various partnership scenarios, but there is a survey-type Partner Assessment Tool to help you. Selecting the answers from the list of choices may provide insight into what partnership model might interest you.

Coursera Affiliate Program

The Coursera Affiliate Program enables you to invite referrals and receive a 15% to 45% commission on qualified purchases: certificates, courses, specialisations, and Coursera Plus subscriptions.

You even get a commission from a referral who is already registered at Coursera. However, in terms of subscription commissions, you can only receive a commission from the user’s first month’s subscription.

The Coursera affiliate program offers affiliate tracking links, banners, weekly newsletters, and access to continuously updated Coursera products. The cookie lasts up to 30 days.

Frequently Asked Questions

What is affiliate marketing, and how does it operate?

Affiliate marketing is a standard business model where an affiliate (content creator, publisher) promotes a third-party product for a commission on the sale or a fixed sum for each agreed target action: installation, download, click, or otherwise.

Essentially, affiliate business involves discovering the demand (the willingness to promote services or products on the affiliate side) and demand (the desire to buy advertisements on the merchant side). The advertisers and the affiliates may work directly with one another or – increasingly often – through an intermediary affiliate network between them.

Regardless of whether or not the business model has an affiliate network, it’s always regulated by some specific affiliate marketing program that enforces the partnership system between the entities.

What is an affiliate marketing program?

An affiliate marketing program is a partnership model between the advertisers and the affiliates, and typically includes the affiliate agreement, the marketing materials, the affiliate tracking software, and manuals and guides. Your affiliate marketing program determines your payment structure, terms, and type – pay-per-sale, pay-per-click, pay-per-lead, or otherwise – and what is covered for the payment (e.g., some forms of promotions may be excluded), and how and when the payment is made.

Among the top examples of affiliate marketing programs that have been successful are Amazon Associates (900,000 affiliates), ShareASales (700,000 affiliates), Awin (225,000 affiliates), Rakuten (150,000 affiliates), and ClickBank (100,000 affiliates).

Is it possible to earn money with affiliate marketing?

It is really not that hard to make money with an affiliate program if you create good content, are competent at digital affiliate marketing, and can come up with a unique value proposition for the product that is being marketed.

Is it difficult to become an affiliate?

It is not hard to become an affiliate marketer if you create good content and you have your audience.

Here’s the way to be an affiliate marketer:

1. Make sure you have an adequate number of audience to promote third-party products and understand how affiliate marketing works.
2. Select an affiliate program from one of the affiliate companies in the chosen niche; for example, you can start with beginner’s affiliate programs.
3. Read your affiliate agreement for details like payment conditions prior to proceeding.

But keep in mind that starting affiliate marketing is simpler than becoming proficient at it.

Marketing is like a jigsaw puzzle: lots of pieces that have to fit together perfectly. You start with your marketing campaigns, consumers, and product, then bring in your lead generation strategies,  martech stack, and partners.

But occasionally, you might feel that something is missing.

In most cases, the missing piece of the puzzle is lead management:

• Lead management is a set of methodologies designed to capture, track, and guide leads for conversion and distribution. It’s about how you manage your sales funnel, a crucial link between your marketing and sales team performance.

So, what makes lead management so important? It’s essentially the ability to follow leads through the entire customer journey.

Lead management may encompass the following:

• Lead tracking to understand the attribution for generated leads
• Lead sorting to organise leads efficiently
• Lead distribution to route leads to the right destination for conversion

A cloud-based lead management system handles all these tasks and interprets the collected data. For brands looking for the final piece of their marketing puzzle, understanding a lead management strategy and implementing lead management software is crucial.

And we at Phonexa know how to do it right.

Build your plan now, or take a product tour to learn more about Phonexa’s LMS Sync.

What Is Lead Management?

Lead management starts with capturing prospective customers through lead generation efforts. As leads are generated, businesses and affiliate marketers need to manage the lead flow with efficiency and revenue in mind. Lead management is a critical tool in guiding leads towards conversion in a manner that benefits both the consumer and business.

Inbound leads have some differences that impact how the leads are managed, which is why an advanced lead management system is important. Not all leads are created equal, and marketers need to have insights into the characteristics of the leads to make educated decisions about the lead distribution and their campaigns.

How Does Lead Management Work?

Lead management is essentially the workflow for inbound leads as they move down the sales funnel and into your system for conversion or distribution. At the heart of the process are lead generation, customer acquisition, and lead distribution.

Components of Lead Management

The lead management process is defined by how inbound leads are received, reviewed, qualified, and routed to your sales team or third party. When properly executed with all the required components, lead management will set the leads you obtain up for conversion.

How Lead Management Can Transform Your Business

Businesses use lead management because it solves problems that would otherwise go unsolved, especially for brands that don’t take advantage of the automation that lead management software provides:

What Makes Lead Management Useful?

When businesses are putting together the puzzle pieces of their lead strategy, they always get to a point where they need lead management to pull everything together. Any company that works with leads needs to have an integrated approach towards organising and managing their leads.

Companies that do not use lead management risk missing out on important attribution data from lead tracking and, as a result, will be unaware of how to adjust their lead generation and marketing efforts. On top of that, a lack of proper lead management can result in losing leads or making it difficult to turn rejected leads into an opportunity.

Without automation and a user-friendly interface, leads can slip through the cracks or never find their way to the right destination. This is a very serious issue because it guarantees a great deal of wasted lead generation efforts. Thus, it will be nearly impossible for a business to grow and expand without accounting for every lead.

Here’s how lead management can boost your marketing:

How Lead Management Benefits Companies

There are multiple ways for companies to take advantage of lead management software and fine-tune their marketing. With a large set of tools and untapped opportunities that lead management offers, businesses can count on the following benefits that will help them reach their goals:

Optimise Your Lead Management with Phonexa

For any business that depends on leads, having all components of their lead processes in order can be a daunting task. Through manual lead management, leads can eventually get ignored or lost, and even if leads make their way down the lead funnel, there is no way to nurture them automatically.

This is how Phonexa creates value for marketers: bringing everything together.

Our eight-in-one performance marketing software suite gives marketers a transparent view of their lead funnel and operations.

Get Phonexa’s eight-in-one performance marketing software suite at a single price:

Book a free demo to learn more about Phonexa’s lead management software.

It’s no secret that phone calls are powerful: compared to web ads that only convert around 3% of users, phone calls can convert up to 50% of callers. Pay-per-call advertising has a low entry threshold and enables you to predict ROI based on previous campaigns and historical data. 

No less importantly, it benefits every party involved: brokers, affiliate networks, call centres, pay-per-call networks, and end clients themselves. However, this win-win is only achievable if you’ve managed to set up your pay-per-call marketing campaign properly.

Without any further ado, let’s dig into pay-per-call advertising and how to generate and convert more leads who come from your pay-per-call ads.

What Is Pay-Per-Call Advertising?

Pay-per-call advertising is a marketing model in which merchants purchase phone calls from affiliates and publishers directly or – much more often – through a pay-per-call network.

Here’s how pay-per-call advertising works:

The only variable in this equation is a pay-per-call network. However, although pay-per-call affiliate marketing networks charge for their services, the benefits of such partnerships usually outweigh the costs since you get access to a large pool of partners, robust security, pay-per-call tracking software, and impartial dispute resolution if required.

Here’s what pay-per-call marketing comes down to for advertisers and affiliates:

How Pay-Per-Call Advertising Benefits Affiliates

How Pay-Per-Call Advertising Benefits Advertisers

Pro tip: Advertisers and affiliates usually aren’t aware of each other’s customer acquisition costs on a pay-per-call platform, which gives an affiliate network room for manoeuvre. Affiliates can leverage free pay-per-call advertising channels to minimise spending while selling their leads at a high price, whereas advertisers try to minimise the cost per call.

Where Do You Get Leads for Pay-Per-Call Marketing?

The rule of thumb is that marketers who use multiple traffic sources come on top because they can diversify their traffic flows and risks:

• Affiliates can create Google pay-per-call advertising campaigns using email marketing, in-app promos, and other digital marketing strategies that suit a chosen programme. They can even promote the link on social media through techniques such as pay-per-call Facebook ads.
• Advertisers can develop detailed campaign guidelines, including preferred promotional methods and traffic sources. 

Speaking of possible affiliate program limitations, as a publisher, you should carefully review the affiliate agreement to ensure your promotion methods and traffic channels are allowed. Some advertisers may restrict social media traffic (such as TikTok or Facebook pay-per-call ads) or traffic from non-compliant affiliates.

Ready to take your marketing efforts to the next level? Select your subscription plan now, or book a demo to learn more about Phonexa’s inbound call management platform.

Crafting a Pay-Per-Call Advertising Campaign in 5 Steps

Whether you’re an affiliate or advertiser, there’s plenty of work to be done before you can launch a pay-per-call ads campaign. You need to determine your target audience, choose pay-per-call service providers, optimise your traffic, and ensure you can effectively analyse your leads with the tracking software you choose.

Let’s take a look at how you can create a pay-per-call ads campaign in 5 simple steps:

Step 1 – Determine Your Target Audience

You need to be aware of the actual needs of your callers to create engaging advertising for pay-per-call affiliate campaigns. Qualified leads are highly likely to convert, while reaching unqualified and cold leads may take forever.

Start by thoroughly segmenting your customer base into as many categories as possible. Later, adjust campaigns over time to reflect market changes and the insights you gather from your affiliate network or call-tracking software.

Let’s examine a potential real-life example:

Imagine that you are launching a pay-per-call ads campaign for a kitchen renovation business to find out that most callers are simply interested in general information about home improvement. They don’t want to renovate their kitchen, as they are just curious readers.

Situations like this can happen when you miscalculate the demographics or misinterpret client interaction patterns.

To resolve this, reassess your campaign data. You may need to refocus on high-value callers actively searching for kitchen remodelling contractors. Typically, pay-per-call services have tracking tools that help you data in detail to modify future promotional activities. 

Step 2 – Choose the Right Pay-Per-Call Tracking Software

The difference between successful and failed pay-per-call advertising campaigns lies in your ability to track and analyse users’ actions. Use robust tracking software to collect as much data as possible. From the initial ad impression to the end of the call, there is a wealth of actionable data to explore and use to your advantage in your pay-per-call lead generation.

Phonexa offers the exclusive Call Logic product to uncover valuable caller insights: 

Comprehensive call intelligence systems like Call Logic improve the caller’s experience while capturing all relevant data within legal boundaries. You get a fully compliant system that directs callers to the most suitable buyer – whether internal or external – and works coordinates with other marketing channels within Phonexa’s all-in-one performance marketing software suite.

Step 3 – Craft Compelling Pay-Per-Call Ads

When it comes to pay-per-call ads, you’ve got endless options. From Bing and Google pay-per-call ads (AdWords) to social media platforms, a pay-per-call promotion has many ways to connect to potential customers online.

But it’s important to remember that success doesn’t happen overnight. Each success story is the result of careful planning and testing and smooth execution. For instance, what works for B2B might not be the best fit for retail. Viral and fun TikTok posts that work with Zoomers are highly unlikely to show the same results with Gen X or boomers.

Step 4 – Optimise Your Traffic Sources for Conversions

Here’s how you can make them accept the call:

• Make your content easy to follow: Properly structure the content, demonstrating the benefits of your product. Take a closer look at your CTAs; they should seamlessly fit into content while being memorable and highly contextualised.
• Appeal to the caller’s emotions: Any purchase is an emotional decision. So don’t be afraid to explain how the product or service will change the caller’s life. To some extent, you can use tricks like FOMO, loss aversion, and reciprocity to nudge them toward a sale.

Step 5 – Track and Analyse Your Pay-Per-Call Campaigns

Once you’ve launched your pay-per-call lead gen campaign, ensure you have the right tools to analyze it inside out. For instance, you may discover that you need to improve ad channel effectiveness, modify agent responses to eliminate bottlenecks, change call timing, etc.

From the empirical evidence, Wednesday is the most effective day for business calls, while the most productive time for calls is between 16:00 and 17:00. On a similar note, it’s a good strategy to wait a little while before calling again – this gives the customer space to decide if they still want to engage, leading to more thoughtful responses later.

Here are some vital metrics used in pay-per-call advertising:

The great thing about live calls is that you’re always engaging with leads at the height of their interest. With Phonexa, you can also make sure all inbound calls are tracked, recorded, and analyzed deeply so you can get the most value out of every conversation.

Pay-Per-Call Marketing Toolkit To Generate Leads and Sales

Real-Time Bidding Software

As a publisher, your goal with pay-per-call ads is to sell your calls to the most relevant or highest-bidding advertiser. Real-time bidding software simplifies this process.

➥ Real-time bidding software, based on ping tree technology, guides callers to the optimal buyer based on various factors, such as call duration, bid, demographics, etc. As a result, pay-per-call publishers can sell their leads at the highest price.

Real-time bidding is a standout feature for most pay-per-call networks. The distribution process typically takes less than a second, without significantly impacting experience. In the long run, these pay-per-call ads enable the best match for the affiliate, the advertiser, and the caller.

Pay-Per-Call Networks

Pay-per-call networks not only handle call distribution and tracking but also connect you to a network of partners that would otherwise be out of reach for individual advertisers or affiliates. In addition to providing pay-per-call affiliate software, these networks can extend your global reach, save you tons of time, and lower your financial risks.

Here’s how a pay-per-call network works:

Programmatic Advertising

Ever wondered why two people browsing the same website at the same moment from the same location might see completely different pay-per-call ads? This is usually because the website uses programmatic ads.

Here’s how programmatic advertising works:

• Advertisers and affiliates leverage a demand-side platform (DSP) to set targeting criteria, such as demographics, interests, location, and bids. Publishers provide ad space, and when a user matches both parties’ criteria, a real-time auction selects the winning ad, which is displayed instantly to the user.

These split-second auctions ensure fully automated pay-per-call advertising processes and wide-reaching campaign capabilities. For advertisers, programmatic advertising offers transparency on ad performance and placement, enabling precise ROI forecasting.

Interactive Voice Response

Interactive Voice Response (IVR) technology guides callers through their journey before connecting them to the appropriate sales agent (e.g., press “1” to connect to a sales agent, press “2” for customer support).

While forwarding all paid calls to the sales department may seem intuitive, you may get better results if you decide to pre-qualify callers and redirect some to customer support representatives instead. Pay-per-call networks and providers also use IVR to direct callers to the most suitable advertisers (e.g., press “1” for a nearby shop, press “2” for a global chain).

How To Grow Your Pay-Per-Call Profits

Supercharge Your Pay-Per-Call Advertising Campaigns With Phonexa

Phonexa is one of the few pay-per-call service providers that does it all, from tracking and analysing to automating all processes while synchronising call and web lead acquisitions. Thanks to tools like LMS Sync, Call Logic, and six other performance marketing solutions working in real-time, your web and call marketing campaigns will be fully covered.

The future of pay-per-call advertising and lead acquisition is at your fingertips:

Here are the eight proprietary solutions you get at a single price (online price calculator):

Build your plan now, or take a product tour to see how Phonexa can transform your pay-per-call campaigns.

Frequently Asked Questions

What is pay-per-call marketing?

It is a performance-based advertising model in which advertisers pay affiliates or networks to generate phone calls from potential customers. Affiliates use various predetermined criteria to show pay-per-call ads only to interested users. The advertiser pays only when a call meets predefined conditions.

What is a pay-per-call number?

It’s a unique phone number used in performance-based marketing. In this model, advertisers pay for each call generated by ads. By using unique numbers in pay-per-call ads, merchants can track campaign performance, linking numbers to specific affiliates.

Who are pay-per-call leads?

These are potential customers who call a business after engaging with marketing efforts. These high-intent leads are generated through pay-per-call advertising campaigns and are valuable for businesses that want to connect with customers directly.

Consider earning £1,250 in affiliate commissions for every referral you make. You won’t believe it, but it is possible with high-ticket affiliate marketing programs. For every sale, you may be making between £100 and more than £1,000. Sounds promising, right?

Affiliate marketing now accounts for 1% of the UK’s GDP. The Interactive Advertising Bureau (IAB) UK has conducted research that indicates how affiliate marketing is beginning to pay off in the form of higher GDP growth in the UK. That makes it clear how important it is to have trustworthy, lucrative affiliate programs that serve a wide range of interests and industries.

When you use high-ticket affiliate solutions, it allows you to grow your business, successfully recalibrate the strategy, and effectively manage the rise in the number of sales, call volume, and lead quality. And high-ticket commissions, in turn, can help affiliates increase their income and build successful careers.

The attractiveness of affiliate marketing as a profession is shown by the data, which show that roughly 48.36% of affiliate marketers make about $20,000 per year.

In this article, we will cover high-ticket affiliate programs and go over the most important marketing metrics, including Cost Per Click (CPC), Cost Per Lead (CPL), Cost Per Action (CPA), and Return on Investment (ROI). We’ll look at a variety of high-priced affiliate programs and see how metrics vary based on niche, marketing tactics, program details, and lead quality.

Affiliate Profit Maximisation Through High-Ticket Offers

High-ticket affiliate marketing can be called the VIP section of referral marketing. Its goal is to make more money with fewer sales and clicks.

Selecting high-ticket niches allows you to increase your revenue without breaking a sweat. Imagine having the chance to make a substantial income—£300 to £1,000 per sale—without having to deal with the hassle of increasing your website traffic, which is a requirement of most affiliate programs.

Let’s look more closely at the differences and compare income streams of high-ticket affiliate programs and traditional affiliate marketing to decide which one can help you generate the most revenue.

Remember that the perks and earnings covered here depend on the affiliate program, particular niche, and how well individual marketers perform.

In order to guarantee smooth marketing processes, impeccable automation solutions like Phonexa are essential. Learn how to improve your affiliate marketing efforts and get the best results possible. 

Build your plan now, or book a demo now to find the right solution for your affiliate marketing efforts.

The objective of every affiliate marketer is to maximise profits by looking for high-value products or lucrative offers. It goes without saying that if you invest the time and effort necessary, promoting high-ticket affiliate offers may yield hefty returns. A savvy affiliate marketer may make substantial commissions, often more than £300 for each sale. With profits from these high-value sales adding up over a year, the sky’s the limit.

Despite the fact that 57% of affiliate marketers say they make less than £10,000 a year, more than 10% report they make six figures by posting affiliate links. The most important thing is finding the right affiliate niche that aligns with your interests and understanding the essential metrics and compensation methods. Knowing this will make it easier to identify high-ticket affiliate offers from advertisers.

Important Metrics for High-Ticket Affiliate Marketing Campaigns

The following section discusses Cost Per Click (CPC), Cost Per Lead (CPL), and Return on Investment (ROI) alongside Cost Per Action (CPA) metrics.

It is essential to analyse these metrics for two main reasons:

Recent in-depth studies of affiliate marketing have shown that CPA is still the most popular method, though marketers may use several methods in combination.

Because advertisers only pay for the actions they need, like the buyer purchasing their product, the cost-per-action model offers risk-free advertising, even when advertisers cannot predict the affiliate campaign’s success.

There are no stringent restrictions on the CPA or ROI of each industry. The following table, however, shows marketing statistics that will allow you to make more precise estimates of the results of affiliate marketing efforts in the top eight high-ticket affiliate niches. This table shows the average affiliate commission size for each niche in addition to the overall marketing metrics previously discussed.

The above table’s ROI, CPL, CPC, and CPA stats showcase the estimated average cost of advertising across a range of niches based on numerous reports. At the same time, affiliate marketing campaign payouts and campaign costs may be better understood thanks to the commission percentage.

With Phonexa, it is effortless to monitor and optimise numerous affiliate marketing campaigns. Build your plan now, or take a product tour to experience all 8 products right now. 

8 Key High-Ticket Affiliate Marketing Niches

For beginners looking for lucrative affiliate marketing opportunities, we will outline key high-ticket digital marketing niches, showcase their essential metrics and benefits, and offer relevant examples of high-ticket affiliate programs.

Beginners can take advantage of the market’s growth by gradually going into high-ticket niches, offering bigger commissions due to the higher value of promoted services or products.

Here are some defining traits of various niche categories:

Micro niches in high-ticket affiliate marketing offer benefits like cost-effective marketing, higher conversion rates, and the opportunity to build brand loyalty with less competition. Targeting a narrow segment makes it easier to adapt to market changes due to the smaller customer base while also allowing you to stand out and establish authority.

Of course, it may take some time to discover the perfect niche via trial and error, but looking into profitable options can point you in the right direction.

Interested in the top-performing affiliate marketing niches?

All right, let’s dig in.

Insurance

Among affiliate marketing niches, insurance is the highest-paying. Insurance for homes, pets, and travels is the most popular high-ticket affiliate marketing offering. The global insurance industry is expected to reach a worth of 2.72 billion US dollars in 2020, which highlights the abundant prospects that affiliate marketers have in this sector.

Here is the predicted size of the global insurance market from 2021 to 2026:

Source: Statista

Looking to leverage unfathomable volumes of data in the insurance industry? Find out here.

These numbers represent the average commissions that affiliates get when they quote for various insurance products or generate leads. Not only do these products affect the commission, but also the market region and the features of the affiliate program.

Health Insurance

The prominent sub-niche in high-ticket affiliate marketing offers significant earnings and guarantees medical expenditure coverage for group, family, and individual health plans. Affiliates may get commissions that range from 5% to 40% of the client’s premium.

Life Insurance

Did you know that around 31% of Brits had life insurance in 2023?

The vital sub-niche in high-ticket affiliate marketing provides beneficiaries with significant financial support in the event of the policyholder’s death. Commissions in this niche may be rather high, usually between 20% and 100% of the policy’s first year’s premium.

Auto Insurance

That’s vehicle coverage against accidents, damages, and liabilities. Commissions for affiliates might range from £20 to £200 per policy, based on the insurance provider and the kind of guarantee.

Home Insurance

It offers homeowners protection covering damages to property and liability. Generally, commissions range from £30 to £150 per policy, depending on the selected coverage and the insurer.

Travel Insurance

It is designed to protect against unforeseen circumstances that could go wrong during travel, like lost luggage, medical emergencies, or trip cancellations. Commissions for high-ticket affiliates might range from 10% to 50% of the customer’s premium.

Insurance companies often entice affiliates with appealing commissions because of the substantial lifetime value of customers. For affiliates, insurance products present highly lucrative opportunities.

However, success also depends on how well you know the products you’re promoting and building trust with your audience. Similarly, it is critical to offer diverse lead destinations for both affiliate networks and brands. Enter Phonexa’s Ping Post Calls 2.0— an innovative solution that offers unparalleled advantages to insurance lead buyers and sellers.

Using specific criteria, prices, and filters allows companies to effortlessly deliver leads to multiple buyers, increasing their options beyond a single buyer. 

When paired with Phonexa’s LMS Sync, it speeds up lead management and strategy optimisation, offers insights on call and web leads, propels company expansion, and revitalises dormant leads.

Finance and Investment

People always seek out the best ways to handle their money. Due to the hefty commission rates, this niche offers lucrative opportunities for high-ticket affiliate marketers. Besides, the potential revenue in this sector is further highlighted by Juniper Research’s projection that digital payment transactions will top $10.50 trillion by 2025.

For trading platforms or financial advising services, commission rates might vary from 0% to 20% of the net revenue generated by the user.

The primary offers in the finance niche that you may advertise are as follows:

• Cryptocurrency
• Investment platforms
• Financial advice services
• Credit cards
• Personal finance software
• Loans
• Trading tools
• Mortgage

Dedicated marketers have the opportunity to earn substantial rewards from Finance high-ticket affiliate programs, with rates ranging from $70 per sign-up in programs such as M1 Financial to $350 per sign-up with American Express. For affiliates who target audiences outside of the United States and Canada, Vantage Investments provides a global opportunity offering up to $1,000 CPA.

Affiliate marketers may receive lucrative opportunities from the Binance Affiliate Program, which offers up to a 50% lifetime commission on eligible trades using a custom network. The program also provides a 30-day cookie length for referrals.

Real Estate

Tapping into the potential of high-value transactions, real estate affiliate programs provide affiliates with lucrative partnerships. With lasting tracking cookies and high-ticket commissions of up to 50%, it’s a real treasure trove for savvy marketers.

In comparison to the other affiliate marketing niches covered in this article, the $66.02 CPL is close to the average. However, this is the result of a reasonable increase of 46.22% in 2023. These figures demonstrate how fiercely competitive the real estate sector is and how in-demand leads are. However,  the below-average CPC suggests that not just any leads are desired but also high-quality leads specifically, and this is precisely what affiliate marketing provides.

Real estate is a top affiliate niche which offers high-value transactions where affiliates earn substantial commissions. Targeting affluent customers, high-ticket affiliate marketing referrals focus on luxury real estate and investment opportunities.

Included in this are:

• Real estate investment programs
• Luxury real estate
• Elite rent

Although the cycle of these sales may be somewhat longer, the high-ticket commissions for successful transactions make this niche particularly appealing.

Are you curious if there is anything you can promote via a real estate affiliate program? Here’s a detailed explanation:

• Real estate listings: Showcase homes for sale detailing everything with all the information, including cost to features, and earn commissions by advertising properties directly.
• Search engines for property: Platforms, where listings can be managed, sorted, and posted for visibility, may connect buyers and sellers. Prominent sites like Redfin, Trulia, and Zillow provide competitive payouts per lead.
• Rentals for a short time: Join the thriving short-term rental market, which is popularised by platforms like Airbnb and VRBO and caters to business travellers and vacationers.
• Classes and seminars for real estate certification: There are many resources to assist real estate professionals in advancing their careers, such as study materials, seminars, mentorship, and specialist certification programs.

Online Education, or E-learning

One of the main areas of interest for affiliate marketers is education. There are abundant opportunities for marketers in the high-ticket affiliate education area as a result of the increase in online courses brought on by the growth in distance learning.

Encourage an authentic education platform where users can pick up real skills from expert instructors. There are also free courses where you can engage and pre-sell your audience. For instance, Teachable offers affiliate marketers a 30% commission on any referred paid courses that may potentially exceed $100 per sale. These courses assist people in developing new skills or improving their current ones.

E-learning and web education are high-ticket affiliate marketing items. Among them are:

• Tutoring services for leadership, career advancement, and personal development
• Online courses that include finance, health, technology, and business in diverse fields
• Professional certification programs for future employment and career prospects
• Skill-based boot camps that aim to build specific skills
• Digital marketing courses for email campaigns or social media

High-ticket online courses, sometimes costing well over $1,000, provide course developers with a lucrative opportunity to generate substantial profits and monetise their expertise.

The online learning industry has grown to a thriving business with a market value exceeding $100 billion in the last year, offering high-ticket courses that have given many content creators a means of achieving financial independence.

There are numerous educational offerings from first-class providers, including:

• Skillshare offers creative courses by professionals in writing, photography, arts, and more.
• There are many different online courses that you may take advantage of on Udemy to hone your personal and professional skills.
• Through partnerships with global universities, Coursera provides an extensive selection of courses and degrees.

Software and Technology

The process of digitalisation has long taken over marketing. Due to this and many other reasons, high-ticket affiliates must evaluate the following popular products in a technological niche:

• A variety of software: Productivity tools, e-commerce software, anti-virus programs, lead management software, and so forth are examples. On a separate note, the latter may also be useful if you’re searching for a comprehensive affiliate marketing solution to manage lead tracking, analytics, and distribution. 
• Technology gadgets: The popularity of high-ticket affiliate offerings, such as cameras, headphones, and smartwatches, remains, and companies like Apple and Samsung are the best examples of suppliers.
• Hardware: A variety of high-ticket affiliate offers, such as keyboards, high-performance graphics cards, controllers, smart home appliances, graphic design monitors, and gaming computers from Dell, HP, or Asus, may be found in this category.
• Email marketing platforms: These are digital systems that automate the process of distribution and development of emails to the target audience. For high-ticket affiliate marketing campaigns, such systems and email marketing training programs may be potential options.
• Appliances for hosting websites: These include cloud hosting programs, database appliances, cost-effective and time-saving software solutions, and website builder appliances. Additionally, they provide marketers and brands in this high-ticket affiliate marketing segment with a plethora of chances to generate revenue.

Publishers that work with affiliate networks or directly with brands may get high rewards, approximately 50% commission per sale, from these and comparable products in the high-ticket technology and software affiliate marketing sector. 

Are you ready to look at three interesting partner programs, each offering a plethora of additional ways to earn?

• World Wide Stereo Affiliate Program: A well-known audio brand that was established in 1979 has a partner program that pays out a modest 3% commission. With high-end equipment (such as McIntosh amplifiers, which range from $2,000 to $8,000+) and a wide variety of audio options for everyone’s enjoyment, it offers significant profit prospects.
• Sonos Speakers Affiliate Program: Delighting high-end speakers and entertainment systems like the $600 Room or Roam sets while earning an 8% commission as a Sonos affiliate. Use a short cookie life to keep marketing fresh for maximum effect.
• GoPro Affiliate Program: The brand for outdoor enthusiasts provides a 3% to 5% commission via their affiliate program. Profit from products like the HERO11 Black camera, which retails for approximately $549, and tap into people worldwide who love exciting adventures.

Searching for additional ways of earning?

• Amazon Associates gives commissions of up to 10% on expensive items like professional drones, premium speakers, and luxury turntables.
• EcoFlow Portable Power Stations provide a 3% commission on purchases and offer comfort during power outages.

High-tech affiliate marketing is about enhancing lives, not simply about technology. With programs for adventurers, music lovers, and tech enthusiasts alike, now is the perfect moment to get involved and turn your passion into a profitable company while sharing the excitement of cutting-edge technology.

Health and Wellness

People are always worried about their health and well-being, which makes it hard for publishers looking to run high-dollar affiliate programs that target gym-goers, sports enthusiasts, and those with particular health objectives. However, for brands and affiliate networks, this niche offers a lot of potential for profit and will continue to be popular in the years to come.

Here are some examples of high-ticket offers that are currently available in this niche:

• Dietary supplements (protein powder, vitamins, and other supplements)
• Programs for health coaching (healthy cooking tutorials and weight loss systems)
• Yoga and other mental health sessions
• Health and fitness equipment is the most prevalent example of high-ticket affiliate marketing. It includes treadmills, stationary bikes, and other utensils that can be expensive.

In the high-ticket affiliate marketing field in health, fitness is the most profitable sub-niche. With companies offering a wide range of products, from supplements to advanced exercise equipment, and affiliate commissions that range from 3% to 20%, the industry is on the brink of significant growth.

With a projected yearly growth rate of 9.61%, the global fitness industry is expected to reach $6.73 billion in sales by 2027.

Source: Statista

Brands and affiliate networks are a lucrative segment of high-ticket digital marketing that is expected to continue to grow in popularity in the years to come.

Home Services & Security

Electronics and devices for a smart home are in high demand due to the rapid advancement of technology in the current world. Advanced home services and professional and high-class gadgets are no longer a luxury, which makes savvy customers even more excited.

Here are some examples of high-ticket offers that are currently available in this niche:

• High-class home decor
• Innovative climate control systems
• Luxury furniture
• Advanced home surveillance technology
• Premium repair tools
• Top-notch home entertainment systems
• Smart home automation systems
• State-of-the-art kitchen appliances
• Elements of aesthetics and comfort for the home
• Designer lighting fixtures

By 2030, the energy-efficient HVAC solutions market is projected to reach $367.5 billion, reflecting the rising need in the industry. While this opens up opportunities for HVAC business owners, it also makes the market more competitive.

Should you be contemplating the establishment of an HVAC business, we have you covered. Numerous HVAC affiliate marketing programs enable business owners to advertise their offerings, such as heat pump condensers, eco-friendly gas systems, and ventilation fans.

Promoting high-ticket offers like these can earn you a lot of advertising affiliate commissions:

• Air conditioners
• Programmable HVAC control systems
• Furnaces
• Smart HVAC accessories and add-ons
• Geothermal heat pumps
• Whole-house air purifiers
• Smart thermostats
• Ductless mini-split systems

Business and Entrepreneurship

Nowadays, it makes more sense than ever to create money online. That explains the diversity and appeal of business-related education programs. The following offerings are the subject of many high-commission affiliate programs because of this:

• Seminars on passive income
• Stock market rates
• Business training programs

On top of that, promoting business services and enterprise-level software solutions may also result in significant affiliate revenue.

While consumer products are the focus of attention, B2B services present an untapped opportunity for savvy marketers. Here are three noteworthy programs:

• Liquid Web: Reliable cloud hosting services with referral commissions of up to $7,000.
• Fast Private Jet: Luxury travel for business leaders, with commissions based on the trip.
• SafetyWing: Tailored insurance for companies that focus on doing business remotely, with a 10% commission on all sales.

Take advantage of these programs and earn substantial rewards while taking care of important business needs.

As an affiliate marketer, your success depends on a number of important performance marketing factors. Exactly what are they?

1. Knowing your audience and how they act is one of the most important things. This will assist in testing out work strategies and promoting your products.

2. Your performance marketing efforts may be greatly enhanced by actively generating traffic and employing effective advertising strategies.

3. If you want to be successful as an affiliate marketer, the products you promote must be of high quality.

The perfect martech stack—a CRM system and affiliate management software, in particular—must be integrated if you want to accomplish your goals. In addition to automating your processes for smoother operations, these powerful solutions also let you handle partner and performance marketing easily from a single unified platform.

Keep in mind that affiliate marketing is an ever-changing process that calls for constant improvement and adjustments to consumer demands and market trends.

High-Ticket Pay-Per-Call Affiliate Marketing

Being a cost-effective solution, pay-per-call advertising has the ability to make a lot of money for each lead, especially in fields where the CPL is higher than the average price. Pay-per-call for affiliate marketing has the following benefits over traditional mediums:

• With pay-per-call, advertisers can talk to and connect with customers right away, which means that partner products will sell more quickly.
• A personalised experience and more conversions are the results of a more targeted approach, which is possible when speaking with a customer over the phone.
• There is less rivalry in high-ticket affiliate marketing niches since pay-per-call affiliate marketing necessitates a different set of solutions.

Follow these best  practices for pay-per-call if you want to grow your pay-per-call affiliate business:

1. It is imperative that you consistently answer your phone, as it serves as your indispensable connection to prospective clients.

2. Teach your technicians how to provide excellent customer service, from prompt communication to simple gestures like wearing shoe covers.

3. In order to establish trust and the confidence of prospective customers, it is important to encourage positive reviews and proudly show them online.

Get the most out of your pay-per-call campaigns by using Phonexa’s Call Logic. Comprehensive call intelligence allows you to guarantee compliance, maximise effect, and optimise the caller’s experience while integrating with your preferred affiliate marketing tools. 

Remember that this robust suite of tools gives you far more flexibility than just selling calls to a restricted number of predetermined advertisers. Instead, you may use ping-tree technology, which is similar to an auction, to connect with multiple buyers and negotiate a price with the optimal bidder.

Have difficulty monitoring your affiliate marketing campaigns? You can count on Phonexa! Build your plan now, or book a demo to learn how Phonexa can greatly improve your company’s development.

Elevating Your Martech Stack: The Path to Success

Combine Phonexa’s innovative solutions to enhance the potential of your marketing strategies. For partner and performance, consider using a single operational solution that offers all the tools you need to be successful in affiliate marketing.

For a monthly fee of £250, you will be provided with a software that includes 8 cutting-edge products aimed to take your affiliate marketing efforts to the next level.

Reasons to Choose High-Ticket Affiliate Marketing Niche

Partners in high-ticket affiliate marketing offer pricey products and services in exchange for hefty fees for successful sales. I think you should try it out because:

1. Brands and affiliate networks can reach their full revenue potential, while affiliates may earn much greater commissions.
2. Profits from only a few high-ticket offers may quickly grow compared to the dozens or even hundreds of sales generated by more traditional affiliate programs.
3. Your revenue is limitless. Unlike certain other business models, there are no restrictions on the amount of money that can be earned. Your earning potential is boundless, provided that you identify the optimal products or services and generate sales.
4. When high-ticket affiliate marketing is combined with the right affiliate marketing software, improved attribution and ROI are enhanced.
5. High-ticket marketing opens the door to partnerships with trusted brands, established businesses, and influencers.
6. Suppliers of high-ticket products offer an extensive range of products, such as advanced training programs, professional affiliate managers, and outstanding marketing materials.
7. Opportunities for upsells and cross-sells – high-ticket affiliate marketing may open up prospects for more upsells and cross-sells, enabling publishers to boost their profits even more by advertising related items and services.

How to Begin High-Ticket Affiliate Marketing: Simple Steps

A popular strategy for increasing commissions is high-ticket affiliate marketing, which involves expensive product sales processes. Selling them could thus vary somewhat from selling traditional affiliate offerings. For beginners to high-ticket affiliate marketing need:

• Taking a more personalised approach
• Addressing the concerns of each client’s issues
• Providing outstanding and comprehensive customer service
• Offering detailed reviews and special bonuses to affiliates
• Creating more trendy and valuable content

Follow these simple stages will help you get into high-end partner programs:

It is essential to refrain from earning commissions through dishonest practices, such as clicking your links using bots.

Affiliate links are very important for affiliate marketing because they make it easy for product owners and affiliates to talk to each other.

Affiliate links use unique identifiers such as cookies or tracking codes that ensure accurate attribution, which in turn rewards affiliates with commissions for driving sales when customers make purchases via them.

Take Control of Your Affiliate Marketing Success

The high-ticket affiliate marketing niche presents an immense opportunity for affiliate networks and solopreneurs who wish to assume responsibility for their affiliate marketing success.

High-ticket affiliate marketing’s main benefit is the possibility of making substantial income. With the correct affiliate marketing software and if you are well-versed in a niche, you can direct your marketing efforts to achieve huge profits while guaranteeing customer contentment.

Affiliate marketers must conduct thorough research, implement comprehensive partner and performance marketing solutions, and develop customised marketing strategies in order to capitalise on the lucrative and thrilling opportunities that high-ticket affiliate marketing niches offer. 

If you want to  boost sales and be financially successful, you have to:

• Enroll or create big-ticket affiliate programs
• Understand consumer preferences and needs
• Identify the right services or products to promote
• Employ effective marketing tools and techniques

Build your plan and arm your business with Phonexa’s single-operating solution, or book a demo to discover how to optimise your high-ticket affiliate marketing efforts.

Frequently Asked Questions

What is high-ticket affiliate marketing?

High-ticket affiliate marketing is a lucrative approach to promoting and selling costly products or services on behalf of a business or vendor. By doing so, affiliates earn substantial commissions, which results in enormous financial gains.

Why is high-ticket affiliate marketing an excellent choice for my business?

A great way to increase your affiliate marketing revenue is to focus on high-ticket niches. Promoting high-value affiliate offers will increase your commissions per sale, which will boost your company’s earnings.

How can I identify the best high-ticket affiliate option for my audience?

The crucial aspect is the seamless integration of your affiliate offerings with the interests and requirements of your audience. In order to comprehend your niche and pinpoint products or services that resonate with your target audience, conduct exhaustive research.

Why are high-ticket affiliate marketing niches so lucrative?

High-ticket affiliate marketing niches are designed to target specific groups of people with substantial purchasing power and demands. Promoting goods or services that are essential to your target audience increases revenue and customer satisfaction.

What are the necessary measures to achieve success in high-ticket affiliate marketing?

In order to succeed in high-ticket affiliate marketing, adhere to these crucial steps:

• Choose the right big-ticket affiliate programs that provide competitive commission rates.
• Learn about the preferences and needs of your audience to customise your marketing strategy properly.
• Decide which high-value products or services are best to promote to your target audience.
• To attract potential clients, use marketing techniques, such as compelling content and targeted advertising.

It’s no secret that more customers are converted through phone calls than any other form of interaction. Yet you might still be surprised at the power of good old sales calls. The numbers don’t lie—only about 2% of web leads actually convert, whereas phone calls can easily convert 10 times more.

But what if you go a step further, triggering inbound calls without even driving users to your website, which you may not have in the first place? Well, in that case, there’s a pretty cool tool up your sleeve for this type of conversion: call-only ads.

Google call-only ads prompt users to call directly from Google search. You still can show your business name, phone number, and website address, but the idea is the same: call right here and now.

Continue reading to learn how to grow your pay-per-call campaigns using Google call-only ads.

How Do Google Call-Only Ads Work Within Pay-Per-Call Campaigns?

Call-only ads will appear in Google when someone enters a query for which the ad is optimised. Assuming one has set up the ads to show to Londoners aged 18-25 who search for “health insurance London”, the ad displays among the search results when such a user enters the query, and they can make a call immediately by pressing the call button.

You can set up your Google call-only ads campaign in three strategic steps:

1. Research your target audience. It costs money to display ads, so you need to know who to target in the first place: demographics and psychographics. Remember, you pay for each call, so you want only calls that convert.
2. Create your call-only ads in Google Ads. When you know your audience, it is time to target them in Google Ads. (We will go into a step-by-step guide on exactly how to do this below.)
3. Optimise your pay-per-call campaigns: Integrate call tracking software such as Phonexa to track, distribute, and analyse your callers for on-the-fly and strategic improvements of your pay-per-call campaigns. You also can buy or sell qualified phone calls at the best price.

Long story short, with Google call-only ads, one is able to make online sales without a website. Besides, it is possible to target one’s most profitable clients since phone calls are likelier to convert.

Build your plan now, or take a product tour to learn more about Phonexa’s call tracking and distribution software.

Which Industries Benefit Most From Call-Only Ads?

There are two criteria that show if your industry is a good fit for pay-per-call marketing:

• The average check size in the industry: Pay-per-call lead generation tends to be more effective in high-ticket industries, or at least those with a high average check, such as finance, insurance, real estate, and home services.
• The immediacy of the industry: People tend to use calls when they seek a solution here and now and would not want to delay communication. In this regard, industries such as health, legal, travel, and emergency services are a perfect fit.

Meanwhile, there are industries in which pay-per-call lead generation does not often come into action: online retail, subscription-based services, high-end retail items, and any other area where a customer can actually buy the goods online or requires personal verification before the purchase.

How to Create Call-Only Ad Campaigns in Google Ads: Step-by-Step Instructions

You’ve landed on the right page if you have never created a call campaign on Google Ads. Follow the step-by-step instructions below to create your first call-only, pay-per-call campaign.

Sign in to your Google Ads account:

In your Google Ads account, select the tab Goals > Summary > New Conversion Action: 

Choose what conversions you want to track—in our case, phone calls—and the source of the phone calls you’d like to track—in our case, calls from ads using call extensions or Google call-only ads.

Here’s how different call sourcing options can impact pay-per-call campaigns:

Define the name of your conversion, for example, “call-only ads and call extensions,” and select “Use the same value for each conversion” in the Value tab:

In “Count,” select “One” if you want to count several calls from the same customer as one conversion. This model is the best for pay-per-call ads, but if you were to count sales, it would be reasonable to count each sale.

In “Call length,” indicate the duration of a call that will be counted as a conversion. For example, if you set a call length to 30 seconds, you will not pay for calls shorter than 30 seconds. The optimal “Call length” is within 30 to 120 seconds, depending on how much time you usually need to convert callers.

In the “Click-through conversion window,” set how long you want to count a call as a conversion after the user has clicked on your ads. Similarly to “Call Length”, only calls made within that deadline will count as a conversion, and you won’t have to pay for all the other calls.

Choose your attribution model between last-click and data-driven attribution:

• Last-click attribution credits the conversion to the ad that was clicked last
• Data-driven attribution models calculate the contribution of every ad based on your account data

Next, click “Create and continue->Done:”

Now you’re ready to set up a new Google call-only ads campaign.

To begin, select “Campaigns->New Campaign:”

Choose a goal for your campaign: Leads or Sales.

Make sure that “Phone call leads” is your conversion goal, then click Continue:

Choose “Search” as your campaign type:

Select “Phone calls” as your conversion of choice, and include your website phone number:

Name your campaign and click “Continue”.

Choose “Conversions” as the bidding type, and set a target cost per action to specify how much you want to pay for every conversion. It will be very reasonable to put your CTA value at a value that is way less than your profit per call.

After selecting “Conversions,” click “Next.”

Select “Include Google search partners” in case you want your ads appearing on Google partner websites.

Now targeting kicks in. Select the locations in which you want your ads to display.

• If you drive traffic globally, then select “All countries and territories.”
• If you generate phone calls nationwide, select “Great Britain.”

Similarly, you can use “Enter another location” to cherry-pick the locations and radiuses you want to target.

In “Languages,” indicate the target languages. The default one will be English:

In “Audience Segments,” you are able to view the statistics of your target audiences. In the search box, you can insert your target keyword and observe the engagement for this market:

Select if you wish to target broad keywords or matching keywords with your ads. Broad keywords drive traffic, whereas matching keywords create calls that have a high intent behind them.

In “More settings,” you can set brand restrictions and – what’s even more important – choose a convenient ads schedule so that your ads appear when you can actually process calls. For example, you can set up ad displays only on Monday through Friday from 9 a.m. to 5 p.m.

Click “Next” once done.

Now, you can begin to create your ad groups.

Type your target keyword, for instance, “auto insurance,” and click “Get keyword suggestions” to get the popular keywords for which you will optimise your ads. From those keywords, select only the highly relevant ones.

If you want to show your ads to people searching using related keywords, you can upgrade your keyword to a broad match. However, this can be quite a risk depending on how much you pay for the call, in case it is an expensive one. You might want only high-intent and relevant callers.

You can also add more keywords from the suggestions that Google Ads provides through analysis of your current keywords, search trends, user behaviour, and more. However, when you increase the number of keywords for your ads, you really need to make sure these keywords are relevant.

In “Final URL” and “Verification URL,” enter the destination page or website where callers should be taken instead of being prompted to call. The phone number of this destination page or website should be the same as what’s shown in your ad.

Set the display path of your ad, the headlines, business name, and description lines—you can have two different keywords for Headline 1 and Headline 2, respectively.

In general, there are no strict rules concerning how the ad should appear—the key requirement is that the ad should clearly present your offer and motivate the viewer to call.

At the “Conversion Action” step, you can select a standard “Call from ads” or your own conversion action.

Click “Done” to complete creating the ad, and continue creating ads, if needed. If this is your first time launching a campaign, then it would be appropriate to build some small-budget ads and observe through which format more traffic can be received. You’ll likely want at least two or three ads to start for testing properly.

When you have created all your ads, click “Next.”

Set the average daily budget of your campaign and click “Next”

On the left column, you will get your campaign optimisation score, plus the weekly estimates of your ads: conversions, CPA, and campaign cost. Note that these are only estimates and not actual figures. Of course, if you don’t like what you are seeing, go back and reconfigure your ads.

Click “Publish campaign” once done.

Congratulations! Your campaign has just gone live.

If you need more ad groups for different keywords, go back to the menu “Ad groups”.

Last but not least, if you want full control over your budget, head to “Tools->Bid strategies” to check your minimum and maximum bid limits:

Benefits of Google Call-Only Ads for Pay-Per-Call Marketing

But again, you need to use Google call-only ads judiciously to make up for their lesser visibility and higher cost. For this reason, it may be best to get started with a minimal budget and a few ad formats through which you can track ad performance and select the most cost-effective ads.

The Tech Stack to Make Your Google Call-Only Ads Efficient

You cannot manually manage your pay-per-call advertising campaigns. Even though Google Ads offers basic tracking capabilities, one can only unleash the total potential of your pay-per-call business with an advanced affiliate tech stack in place—Phonexa.

Here are the products in call management that will enhance your pay-per-call marketing:

All of these products work together at Phonexa, but let’s consider them one by one in some detail.

Call Logic – The Core Product for Pay-Per-Call Management

Whether you’re purchasing or selling phone calls, you need to know who your clients are to always find the best partners and the best deals on the market. The Call Logic solution enables you to monitor your calls from A to Z and distribute them to the ideal internal or external buyer. Besides, you can also transfer call insights in real-time to the live operator handling your call.

Here are the major features you get with Call Logic:

• Custom call routing
• Accurate call attribution
• Predictive modelling
• Tracking of caller, call and agent performance insights

Call Logic enables you to set up the call routing tree of any complexity, taking into consideration parameters such as price per lead, language, age, purchase history, agent availability, performance, and location. You can route, for example, the most profitable callers to the best-performing sales representatives.

Finally, you won’t be obligated to test campaigns on the real market since all outcomes can be simulated in the predictive modelling and selection process. In this way, you will be able to safely expand into related niches without premature actions.

LMS Sync – The Core Product for Web Leads

LMS Sync processes web leads, but that does not make it less valuable for call-dependent businesses, which also convert their users on their websites. The reality is that many callers switch and convert on a website and vice versa; LMS Sync helps get the most out of these switches.

LMS Sync processes web leads the way Call Logic processes phone calls, opening up the customer journey from top to bottom while collecting marketable data and allowing affiliates and advertisers to secure the best deal currently on the market.

Lynx – Tracking Impressions, Click, and Conversion Rates

Every time your users click on an ad, you would love to understand who these users are, where they come from, and how their journey has evolved, before, while, or after the call has taken place. Lynx puts you in full control of the caller journey, giving you the ability to either generate the right calls for your advertisers or select the right affiliates to buy the traffic you need.

Cloud PBX – Dedicated Cloud-Based Phone System for Pay-Per-Call Campaigns

While Call Logic is the basic technology for pay-per-call campaigns, Cloud PBX goes the extra mile by allowing your business to have a fully dedicated cloud phone system so that you can feel safe and secure while ensuring 100% availability for your customers.

The best result usually comes when all eight products are working together for your pay-per-call success. That is why they are coming together as one bundle.

Here are the eight proprietary solutions you get all for one price, starting at £100 a month (online price calculator):

Build your plan now, or book a demo and learn more about Phonexa’s eight-in-one performance marketing suite.

Frequently Asked Questions

When should I use a call-only ad campaign?

Google Ads call-only campaigns are a good fit for businesses that want to drive calls directly to their business without sending customers to their website: repair shops, local restaurants, emergency services, real estate agents, home service providers, and appointment-based businesses.

Where will my Google call-only ads appear?

Your Google call-only ads will appear mainly in Google Search results on mobile and desktop devices capable of making a call. Similarly, call-only ads can appear in Google Maps—on user searches for local services, for instance—the capability to make an instant call, the Google Display Network, Google My Business, YouTube—on video ad plays, and in-app campaigns.

How can I get more calls with Google call-only Ads?

Drive more calls with pay-per-call Google Ads by leveraging three features in Google Ads: “Broad match keywords,” “Upgrade your keywords to broad match,” and “Add more keywords.” All these features enable the display of ads for similar keywords that, however, do not exactly match your target keywords.

Are call-only ads and click-to-call ads the same thing?

Google call-only ads are not the same as Google click-to-call ads, although they work for similar purposes. The difference is that call-only ads have the main purpose of triggering a phone call, while click-to-call Google ads offer other ways of interaction, for example, navigating to a website.