Your 15 Best Web Design Tools for Affiliate Marketers

A web page serves as one of the most widely embraced means of engaging with clients or partners, attracting visitors, and establishing trustworthiness.

It’s not solely a platform for promoting products; rather, it’s a platform for constructing a meaningful online identity that deeply connects with our intended audience.

Source: Rachael Kay Albers

To excel in affiliate marketing, it’s essential to assemble the right affiliate marketing tech stack and use customisable, SEO-friendly, and performance-oriented web page design tools.

Affiliate marketing has become popular so fast due to its win-win nature – advertisers, brands, and solopreneurs drive traffic and increase earnings, while affiliates earn money for their marketing efforts.

In order to create a memorable and conversion-ready website, affiliate marketers need a fail-safe formula to make sure the front-end visualisation of web pages is exceptional.

Designing the way a website looks is important, but business owners and marketing pros also understand that how easy it is to navigate and make purchases is a big part of a website’s success.

With the help of professional web design tools, you have the power to shape the customer experience by gently directing visitors and clients toward the web pages that matter most to you.

Before we dive into the best web design tools, let’s take a moment to understand what these tools are and which types are essential to assemble the perfect affiliate marketing toolkit.

The Top Web Design Tools

So, what are web design tools? These are software applications or resources that web designers and developers use to create, design, optimise, and maintain websites.

These tools help streamline the web development process, making it more effective. Here are some common categories of online web design tools:

• Graphic design tools
• Website builders
• Content Management Systems (CMS)
• Front-end frameworks
• Back-end frameworks
• Prototyping and wireframing instruments

While there are numerous web design online tools available on the Internet, each offers unique features tailored for different needs. Moreover, they differ in how they organise specific tools and panels. We present you with a handpicked collection of essential resources that every affiliate marketer and web designer should have in their toolkit. We’ll analyse both paid and free web design tools.

 

Source: GIPHY

Adobe

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
262,178,069	5	232	0.46	53.63%	34.26%	1.14%	8.00%	1.25%	1.71%

 

Adobe web design tools are multifunctional and extremely powerful.

You can get an all-purpose suite of perfect design and development tools, including Adobe XD and Adobe Dreamweaver. Adobe XD integrates seamlessly with other Adobe products like Photoshop, Illustrator, and After Effects.

The platform offers a range of options essential for web design, such as:

• Artboards
• Layers
• Symbols
• Grids
• Guides
• Masks
• Gradients
• Shadows
• Animations

Adobe XD features a repeat grid tool for efficient duplication and editing of multiple elements simultaneously. It also boasts a voice prototyping feature for adding voice commands and responses.

You will make web design enjoyable with the features of Adobe XD. It has a single window that switches between design and prototype modes. It offers a contextual property inspector that adapts to the selected element and follows a more streamlined workflow.

Adobe tools for web design are available for both Windows and Mac, with a mobile app for design preview and testing on smartphones and tablets.

Canva

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
418,410,773	5	627	0.27	75.96%	17.94%	0.05%	0.88%	1.86%	3.31%

 

While primarily known for graphic design, Canva also offers web design tools capable of creating an attractive and breathtaking page.

Canva is perfect for those who want a visually stunning online presence.

Explore the key characteristics of the solution:

1. The user-friendly design platform is suitable for a broader range of users: non-designers, affiliate marketers, and small businesses can create diverse visual content, from social media graphics to presentations.
2. A drag-and-drop interface, pre-designed templates, and a collection of stock photos and illustrations, making Canva accessible to beginners. Canva offers basic free web page design tools and a paid Canva Pro plan with more advanced design instruments. Canva also has web design collaboration tools, but they are more limited compared to Figma.

 

Figma

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
80,425,543	22	917	0.24	83.21%	8.83%	0.03%	4.59%	1.33%	2.02%

 

Figma is one of the most popular cloud-based tools for web design with interactive prototypes and web and app user interfaces.

What is the best about Figma? The tool excels in real-time collaboration. Multiple users can work on team projects simultaneously on the same design file.

Figma offers a wide range of web design capabilities, including:

• Vector editing
• Advanced layout tools
• Design components
• The ability to create interactive prototypes.

Figma simplifies designer-developer communication by offering developer handoff tools. It provides both great free web design tools and paid plans for teams and individuals.

Wix

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
47,943,076	7	483	0.36	65.64%	24.58%	0.53%	3.01%	3.39%	2.84%

 

Wix allows users to create breathtaking websites with a drag-and-drop interface. One of the most responsive web design tools proposes many templates and features, making it suitable for beginners and small businesses.

Wix is a cloud-based website building and hosting platform with which you may create spectacular and efficient websites. The best part is that you don’t need extensive coding or technical skills.

This popular type of web design tool proposes:

• A variety of templates covering lots of industries or styles
• Extensive customisation options for fonts, colours, layers, and text
• App Market with applications and widgets
• Wide e-commerce and affiliate marketing capabilities
• Website security and hosting services
• Basic SEO (Search Engine Optimisation) tools
• A built-in blogging platform

WebFlow

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
10,440,756	6	445	0.43	53.37%	28.33%	0.07%	12.26%	2.67%	3.32%

 

Webflow is a web design and development tool that bridges the gap between design and code.

With it, designers for affiliate marketing companies can create responsive websites without actually writing code. Even with little coding knowledge, it is possible to produce an impressive web page.

Here are some interesting facts about Webflow:

1. Webflow offers a visually oriented design interface — you can see how your website will look in real-time as you develop it.
2. Webflow offers a CMS, particularly useful for blogs, e-commerce stores, and other content-heavy sites.
3. Webflow allows to create rich interactions and animations without writing code.
4. There are various hosting plan services for the web pages.
5. Webflow offers e-commerce capabilities: you can create online stores featuring product catalogues, shopping carts, and payment processing.

 

The no-code platform is also attractive for extensive educational resources through its “Webflow University.” This includes tutorials, courses, and web design best practises to help users get the most out of the platform.

WordPress

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
16,040,277	2	229	0.58	24.08%	53.29%	0.06%	20.55%	0.72%	1.31%

 

WordPress is the world’s most popular content management system (CMS), offering both ease of use for beginners and extensive customisation options for developers.

In 2003, WordPress was born as a personal publishing system by Mike Little and Matt Mullenweg. Today, it’s powered by PHP and MySQL, licenced under GPLv2, and used by over 43% of websites worldwide.

WordPress is focused on providing high-performance, safe-and-sound, and accessible software that empowers individuals and communities to share their storeys and ideas on the Internet.

Its web page design tools are favoured by plenty of users, from beginners to experienced professionals.

SquareSpace

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
40,138,085	11	432	0.46	37.80%	21.22%	1.66%	35.20%	1.84%	2.28%

 

Squarespace offers elegant and professionally designed templates that are easy to customise.

Squarespace is a playground for creating impressive websites with ease. It’s the go-to web design tool and platform for artists, entrepreneurs, and anyone with a creative spark.

Squarespace combines design, hosting, and essential website functions into a single platform for creating and managing professional websites.

Stunning templates, drag-and-drop simplicity, and built-in hosting make Squarespace a dream for crafting your online presence. Plus, it’s got your back with 24/7 customer support.

Whether launching a business, promoting affiliate products or services, or starting an online blog, Squarespace is where your website dreams become reality.

Shopify

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
112,543,169	13	768	0.33	75.95%	14.29%	0.93%	5.21%	1.83%	1.80%

 

Shopify provides all the tools necessary to set up an online store, making it a first-rate choice for businesses selling products online.

While it’s not a web design tool per sae, Shopify offers a platform and a set of essential instruments for affiliate marketers and businesses to create and manage online stores. Examine a few key points about Shopify:

1. The platform provides an intuitive and user-centric interface.
2. With Shopify, you can build fully functional online stores with professionally designed templates.
3. It offers responsive web design tools, assuring your shopping site looks and functions well on various devices.
4. Its e-commerce-specific features include product management, inventory tracking, order processing, and safe payment gateways.
5. Shopify has an extensive app store with numerous third-party apps and plugins like SEO optimisation, marketing tools, and customer support solutions.
6. Shopify provides marketing tools like email marketing, discounts, and abandoned cart recovery.
7. Shopify also provides a robust Point of Sale (POS) system for businesses with physical retail locations, allowing you to sync online and in-person sales seamlessly.

 

InVision

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
1,706,158	14	503	0.32	76.06%	14.78%	0.02%	6.80%	1.36%	0.97%

 

If you are looking for a web design tool that incorporates prototyping and cooperation tools, InVision is an excellent choice. It excels in developing interactive prototypes of web designs.

Designers can easily turn static design mockups into interactive and clickable prototypes and add interactive elements such as buttons, links, hover effects, and transitions for a more realistic representation.

InVision simplifies the collaboration process by enabling designers to share prototypes with clients, team members, and stakeholders. Reviewers can leave comments directly on the design, making it easier to gather feedback and make necessary revisions.

This web design tool can integrate with other popular tools like Sketch and Adobe XD, as well as project management and collaboration platforms like Jira and Slack.

Visme

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
3,922,363	4	206	0.52	28.50%	67.65%	0.04%	1.43%	0.91%	1.47%

 

Visme is a versatile web design tool that allows users to create not only websites but also other visual content. It’s great for those looking to tell storeys through visuals.

Visme is a versatile and user-oriented visual content creation platform. It allows users to design:

• Presentations
• Infographics
• Reports
• Social media graphics

With its drag-and-drop interface and a massive library of templates and assets, Visme makes it easy for users to create engaging and professional visuals. It also offers collaboration and data visualisation features.

Sketch

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
874,296	4	152	0.53	69.98%	23.93%	0.03%	1.93%	1.09%	3.01%

 

Sketch is a vector-based web design tool for macOS, favoured by many UI/UX designers. It proposes a large assortment of plugins and integrations for seamless design workflows.

Sketch offers a smart layout feature that automatically adjusts element size and position based on content, as well as provides customisation and flexibility options.

The solution is exclusively available for Mac and necessitates third-party apps or plugins for design preview and testing on other devices.

Sketch relies on extensions for enhanced functionality and compatibility with other tools like Figma, InVision, and Zeplin.

Marvel

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
299,633	16	412	0.37	72.18%	18.06%	0	6.51%	2.00%	1.25%

 

Marvel is an app and web design tool that allows designers to create interactive prototypes and wireframes.

It’s a web and mobile app design and prototyping tool tailored to the needs of web designers and product teams. Marvel is known for its user-friendly interface and seamless integration with design workflows.

Here’s what you need to know about Marvel:

• Ease of use due to drag-and-drop functionality
• Creation of interactive prototypes
• Rich collaboration opportunities
• Design specs and assets for developers
• A high degree of flexibility

Marvel integrates with design tools like Sketch and Figma, allowing you to sync your designs in real-time. This ensures that your prototypes always reflect the latest design changes.

GIMP

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
2,091,080	3	112	0.44	29.62%	62.23%	0.05%	5.16%	0.54%	2.41%

 

GNU Image Manipulation Programme (GIMP) is an open-source raster graphics editor, similar to Adobe Photoshop. While it’s not a website builder, it’s essential for web designers and developers for image editing and optimisation.

It is often compared to Adobe Photoshop in terms of its functionality but stands out as free software, making it accessible to many users.

Examine some key points about GIMP:

1. GIMP is released under the GNU General Public Licence (GPL), which means it is free to use, modify, and distribute.
2. GIMP is available for multiple platforms, including Windows, macOS, and various Linux distributions.
3. GIMP offers a wide range of tools and features for image editing and manipulation: photo retouching, image composition, colour correction, layer masks, and adjustment layers.
4. The well-known platform proposes advanced filters, brushes, text instruments, high-bit-depth images, and colour profiles.

 

Bootstrap

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
10,229,610	4	436	0.41	33.01%	60.93%	0.03%	1.93%	1.09%	3.01%

 

Bootstrap is a widely used front-end framework that makes web development easier. It offers pre-designed components and CSS classes that adapt well to different screen sizes.

Originally created by Twitter and now maintained as an open-source project, Bootstrap has become a go-to choice for web designers and developers. It equips them with a handy collection of pre-made, responsive design elements and CSS styles to streamline their work.

Examine the key features and benefits of Bootstrap:

1. One of the standout characteristics of Bootstrap is its responsive 12-column grid system.
2. Pre-designed user interface components include buttons, forms, navigation bars, modals, and alerts.
3. While Bootstrap provides a default set of styles, it’s highly customisable.
4. Bootstrap comes bundled with a collection of JavaScript plugins, such as carousels, tooltips, and models.
5. The solution is designed to work seamlessly across various web browsers, including Chrome, Firefox, Safari, and Internet Explorer, ensuring broad compatibility.

 

Google Web Designer

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Social Traffic	Mail Traffic
105,337	2	76	0.66	19.06%	76.34%	0	4.24%	0	0.36%

 

Google Web Designer is a free website design tool for developing HTML5 content, including ads and simple websites. It’s a beginner-friendly option for those just starting.

Google Web Designer combines the best of both realms: user-savvy design tools and advanced coding capabilities.

Below are the principal attributes of GWD tailored for designers and affiliate marketers:

1. Intuitive interface: Simplifies design with drag-and-drop functionality, eliminating the need for extensive coding.
2. HTML5 and CSS3 support: Generates code compatible with modern web standards, ensuring seamless integration across devices and browsers.
3. Responsive design: Offers templates and tools for creating responsive layouts, and adapting content for various screens.
4. Interactive elements: Easily add animations and interactivity for engaging user experiences.
5. Ad creation: Specialised tools for creating dynamic and responsive HTML5 ads, ideal for online advertising.
6. Google integration: Seamlessly collaborates with Google services like Drive and Ads for project management and deployment.
7. Custom code: Allows advanced users to add custom HTML, CSS, and JavaScript for creative flexibility.
8. Real-time preview: Provides a live preview across devices and screen sizes before publishing.

 

Web Design Tools You Should Never Avoid

In the digital age, a well-designed website serves as your digital storefront and brand voice.

Affiliate marketers, in particular, understand the importance of a captivating online presence in their quest for success. But achieving this requires the right instruments, and we’ve presented you with the 15 best web design tools to help you on your journey.

These tools empower you to create websites that not only promote products but also resonate with your target audience.

From Adobe’s all-purpose suite to the drag-and-drop interface of Wix, from the real-time collaboration capabilities of Figma to the visually-oriented design of Webflow, these website design tools meet every need of an affiliate marketer.

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