Lead Monetisation: Selling to High-Intent Advertisers in 5 Expert Steps

Victoria Berezhetska
Content Lead
6 minutes read
Victoria Berezhetska
Content Lead
6 minutes read

Marketers frequently seek dependable methods to acquire and sell leads on the Internet. Whether operating in the legal, healthcare, finance, insurance, or home service sectors, high-quality leads are indispensable for the prosperity of any consumer-oriented organisation.

The lead management process involves numerous elements, encompassing enhancing brand recognition and sieving out low-quality leads to locating lead buyers and sellers. However, concerning lead distribution, the essence lies in pinpointing the optimal platform to vend leads, refining the acquisition budget, and establishing pragmatic pricing structures.

For enterprises wishing to sell or procure leads, here’s what you need to understand to engage with interested advertisers and enhance revenue for each lead transaction.

How To Acquire Premium Sales Leads

It’s not unusual for brands to struggle to generate leads that align with their business objectives. Hence, companies should aim to exploit niche marketing and discover the most dependable lead-generation channels.

Let’s scrutinise the channels that aid businesses in drawing high-quality traffic and producing business-to-business leads.

Source: Chief Marketer

Lead generation constitutes a collaborative effort across various departments. Thus, to efficaciously generate leads, companies frequently necessitate the proficiency of diverse employees spanning sales, marketing, and PR departments.

Once a brand identifies its ideal customers — also referred to as marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) — it becomes imperative to devise strategies to persuade them to make a purchase. Harnessing the potential of top-performing lead generation channels is one of the most effective ways to accomplish this objective.

Here are some approaches brands can employ to generate more sales leads and construct a pathway to more meaningful conversations with potential clients.

Establish a Presence on Social Media

Each social media platform holds significant potential for sales and robust lead generation. Therefore, it is imperative for businesses to ensure their accessibility to the target audience on specific platforms, foster and sustain online communities, and attract valuable leads.

Here are some of the most impactful social media channels brands utilise to connect with their desired audiences.

Source: Chief Marketer

As evident, LinkedIn continues to stand out as a prominent sales asset for brands seeking to enhance brand visibility and deploy inbound lead generation strategies. Moreover, given that the platform directly links sales and marketing professionals with potential clients and key decision-makers within organisations, it aids in presenting a comprehensive narrative regarding the benefits and value of your products.

Craft Tailored Email Campaigns

Many businesses initiate email marketing campaigns to generate and nurture high-quality leads. As email marketing proves to be one of the most effective methods for maintaining audience engagement, it is vital to provide them with useful, pertinent, and valuable content exclusively tailored to your subscriber list.

Phonexa’s E-Delivery can contribute to the endeavours of devising a successful email sequence, enhancing inbox performance, and constructing targeted campaigns to connect with potential clients on their mobile devices through personalised emails and SMS campaigns.

Identify Lead Duplicates

The persistent threat of fraudulent and duplicate leads hampers businesses, hindering their efforts to enhance the lead quality within their top-of-the-funnel prospect base. Lead deduplication, therefore, becomes imperative to ensure that multiple records for the same prospect do not infiltrate the system.

In this scenario, employing a lead management system such as Phonexa’s LMS Sync proves essential for marketers to sift through lead details and highlight duplicates, contributing significantly to the overall lead quality.

Make an Impact With Lead Distribution

Lead qualification processes must track, filter, organise, and distribute inbound leads. Any system failing to perform these functions falls short of aiding clients in running successful lead generation and vetting campaigns.

The implementation of a marketing automation solution is crucial for companies that deal with hundreds or thousands of inbound leads daily, regardless of their source. Without automation, your brand risks missing out on conversion opportunities with engaged sales-ready leads while forgoing potent analytics and revenue enhancement by matching organic leads with the right lead buyers.

Harness the Functionality of Sales Leads Software

Brands capture leads through various means, such as calls, lead magnets, and web forms. Hence, it is vital to introduce distribution and lead selling software to effectively organise lead information, filter out low-quality leads, and prevent duplication and fraud.

With LMS Sync, companies gain access to proprietary ping tree technology, streamlining the lead distribution process and enabling informed decisions about the ultimate destination of their organic sales leads.

5 Tips for Selling Leads to Clients

If you’re considering strategic lead buying or selling or operating a lead generation business, you may be exploring the option of purchasing or selling leads in real time. In such cases, opting for a service provider to link you with a buyer network or certified lead sellers can prove to be an optimal decision.

Nevertheless, a crucial aspect of this process depends on the measures you implement to guarantee that your leads are qualified and align well with advertisers. Here are five steps to facilitate the smooth and efficient sale of leads to businesses:

  • Understand your target audience: Brands need to understand their potential customers by creating a buyer persona that aids in forming a customer portrait that encompasses interests, demographics, psychographics, and more. Ultimately, developing a buyer persona provides brands with a roadmap for all future marketing campaigns and decisions.
  • Set a lead distribution logic: Choosing or employing a pre-designed lead distribution logic can assist companies in maximising their profits and optimising their lead flow. The lead distribution logic encompasses everything from tracking and segmenting to matching and selling leads to specific buyers.
  • Implement lead scoring to ensure quality: Lead scoring is fundamental to the lead management process. It enables marketers to gauge the quality of all captured sales leads and determine whether it’s time to nurture them or pass them to the sales team.
  • Detect and prevent fraud: Utilising lead analytics software can offer insights into lead traffic, adjust filters, identify various types of fraud, eliminate lead duplication, and focus on acquiring leads that meet your criteria.
  • Utilise ping post software: Businesses can gain advantages from employing Phonexa’s ping tree technology, facilitating lead distribution through Ping Post 2.0. As it can be fully tailored to address specific business needs, brands equipped with this software can deliver leads to multiple buyers with various filters and prices for every lead available in their lead management dashboard.

Prioritise Lead Management

It’s indisputable that every company must prioritise making impactful changes to its marketing campaigns, discovering new revenue opportunities, and successfully scaling its business. By integrating the appropriate lead management software, brands can evaluate how they monitor, assess, distribute, and sell leads online.

Book a consultation with one of Phonexa’s experts to discover how LMS Sync can elevate your company’s lead tracking, distribution, and analytics. Interested in expanding your program’s offerings to a subscriber list? Inquire about E-Delivery for email and SMS marketing.

Frequently Asked Questions

What are sales leads?

Sales leads are potential clients who may or may not have interacted with your brand. They can be sales contacts, organisations, or individuals interested in your products.

What are SQLs?

Sales-qualified leads, or SQLs, are potential customers who have progressed through your sales funnel and attained a ready-to-convert or sales-ready status.

What level of profit can you achieve by selling leads?

It’s widely known that leads typically yield substantial returns. Businesses can earn anywhere from £5 up to £100 per lead, contingent on the type, industry, geographic location, etc.

How can you sell leads to companies?

Businesses can buy and sell leads using Phonexa’s ping tree service as a component of its all-in-one marketing automation solution.

 

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Victoria Berezhetska avatar
Victoria Berezhetska
Content Lead

Victoria Berezhetska is a Content Lead at Phonexa. She has a Bachelor of Science degree in Business Administration, with extensive working experience as a PR specialist and content writer. In her work at Phonexa, she covers diverse topics around digital marketing, including affiliate marketing, call tracking, lead generation, marketing automation, and so much more.


Education: City University of Seattle

Expertise: Affiliate marketing, digital marketing, call tracking, lead generation, insurance

Highlights:

  • 8+ years of experience in digital marketing, specializing in building customer loyalty

  • Deep B2B and B2C content expertise intertwined with strong analytical and interpersonal skills

  • Unwavering drive for growth and commitment to creating impactful content

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