Note: If you are new to conversational AI, pay-per-call affiliate marketing, and affiliate networks, I highly encourage you to familiarise yourself with the concepts before you start reading. If you already know the ropes, just continue.

Who could have imagined that, within such a short time, one wouldn’t even need to engage a customer verbally to drive them to a purchase? I bet not many, but here we are: embracing the future and facing the fact that conversational voice AI has changed businesses once and for all.

Only those who adapt will survive, but those living in the past, clinging to old strategies – perish.

But fear not, I’m about to share with you the winning formula that works for both big and small affiliates and advertisers:

Pay Per Call + Conversational AI + Affiliate Networks = Profits

That is it – meeting adjourned. Make use of it and fill your coffers with cash.

Jokes apart, I have witnessed real success in generating and selling calls, and I am pleased to elaborate on what you need to do to repeat Phonexa’s success and, hopefully, even do better.

Farewell and godspeed – I am now leaving you with condensed insights that would successfully guide you through the nuances of pay-per-call marketing powered by conversational AI, all within three closely packed chapters:

• Chapter 1: How to Drive More Pay-Per-Call Conversions with Conversational AI [For Advertisers]
• Chapter 2: How to Make More Phone Calls with Conversational AI [For Affiliates]
• Chapter 3: How to Scale Your Pay-Per-Call Affiliate Network Using Conversational AI

Chapter 1– How to Drive More Pay-Per-Call Conversions With Conversational AI [For Advertisers]

For the novices among you, let me start with an explanation of how pay-per-call affiliate marketing works.

Source: Pay-Per-Call: What It Is and How It Works

Now that you are in the context, I’m quite sure you’ll find it obvious that the combination of (1) well-implemented chatbots, voice assistants, and an AI-powered IVR system, along with (2) the appropriate affiliate network, can automate customer acquisition from top to bottom – both phone calls and web leads.

What this means for advertisers is semi-automatic lead conversion, stepping in only at its climax. You will not have to be so committed to marketing or nurturing the lead; all you do is set up your AI system to qualify the traffic you will buy. 

The Synergy Between Conversational AI and Pay-Per-Call Affiliate Marketing

Alright, let’s move from the theoretical to the practical.

Suppose you need more phone calls from potential customers.

Here are the five major steps to acquire them:

Step 1. Join a Pay-Per-Call Network

First, you configure your needs and price per lead – then sign with an affiliate network that provides your offering to large pools of affiliates. For example, you may want to reach only men of a specific solvent category staying in London, aged between 30 and 45 years only.

Although all affiliate networks offer attribution, only a few provide advanced affiliate management software so that you can closely analyse your traffic. Such cloud-based suites of affiliate management software have relatively affordable solutions too.

Step 2. Potential Customers Use Your Call Tracking Numbers

Once your affiliate program is fully running, affiliates can refer customers via a phone call using the unique phone number assigned to the affiliate. These numbers will route your inbound phone traffic and attribute it to the correct affiliate.

Also, make sure to read: Your Guide to Getting a Pay-Per-Call Number in 2025

You can also make life easier for the affiliates by sharing marketable customer insights and branded creative material, so content creators are in a position to advertise your products organically. That way, you will be able to control the first impression and make a smooth transition between touchpoints.

Step 3. The Call Is Qualified by Your Conversational AI

After calling your number, the customer will be forwarded to your conversational voice AI, which will further ask questions and bridge the customer with a matching live operator or solve the request independently in case of simpler requests, such as regular payments or subscription renewals.

On the caller’s side, nothing goes out of the ordinary: they go through smoothly, the sales funnels, until the call is connected with an operator. Meanwhile, you receive some really valuable marketing information that may be used further in your conversation.

Here’s how it might look in real life:

1. The AI answers the call: “Thank you for reaching out to CoolAir Solutions. I am CoolBot, your virtual assistant. How can I help you?”
2. The caller identifies the request: “I am looking to buy a powerful air conditioner, and my budget is a bit limited.”
3. AI focuses on the request: “Great choice! Our line of affordable AC units includes more than 30 different air conditioners. Let me ask you a few questions to better understand the issue. Do you have an AC installed now?”
4. AI questions the caller. The bot leads the caller through a tree of questions, stopping either when it finds an accurate answer or reaches a preset limit of questions.
5. The AI presents the answer: “According to the information I received, I would advise you to contact your New York specialists, who would be able to advise you on selecting the best affordable AC for your apartment. Do you want to book an appointment?”

Step 4:  Your Live Operator Converts the Caller

The system routes such callers who are willing to speak with an agent to the right agent. This here depends on your routing criteria. Of course, the better you distribute your calls, the more you are likely to convert them—and it’s not easy.

If the call is qualified, then it’s paid to the affiliate. For “qualified,” I mean that the call fits your conditions according to length, quality, source, etc., for unqualified calls, you’re not paying at all.

Finally, the live operator in charge would try to convert a call.

Finito. 

For the caller, at least. For you, the race isn’t over quite yet.

Step 5. The Post-Call Analytics Adds New Data Into the System

As the client hangs up, analytics begin.

Serious advertisers use more sophisticated call analytics software—usually more advanced than most affiliate networks offer—dissecting business calls on the fly and strategically to have their marketing system continually update itself with all the new information.

One last thing:

It’s critical to use a system that – apart from being part of the fancy “AI” acronym – actually does what it’s supposed to do: self-learn. Only self-learning AI systems can continuously keep improving call routing without manual interference.

Otherwise, your call distribution will never be optimal, and some leads will always fall in the wrong places. In any case, you still set the initial criteria manually.

Here are some of the key initial call distribution parameters:

• Caller’s location, demographics, source, status (new or repeated caller)
• The distribution priority: performance,  revenue, state, etc.
• Agent’s availability, performance, and specialisation

Having this kind of comprehensive pay-per-call marketing system at your fingertips, I am pretty certain that you will achieve the utmost from maximising your sales and appointments and enhancing customer satisfaction and retention.

Build your plan now, or take a product tour to learn more about Phonexa.

How to Make More Phone Calls With Conversational AI [For Affiliates]

From a technical point of view, conversational AI definitely works the same when used by affiliates. However, there are some non-standard strategies beyond segmentation and personalisation that you can use.

Here are a few of them*:

Strategy #1. Route Calls Wisely

What differentiates regular and S-tier affiliates is the selective call routing. It is highly possible that your lead’s intent will be met when they reach the right operator and connect to him or her, especially at this point when your conversational voice AI should really take over.

Here are two moves you could make:

• Route your shorter calls to merchants with shorter qualification times. Suppose your average call duration is about 80 seconds; it would be safer to settle for one of the best pay-per-call affiliate programs with a 40-second threshold than one with a 60-second threshold.
• Route the highest value calls to your own sales reps. That’s rare, but if you sell something that competes with your advertiser’s product, then you can route the highest expected profit calls to your own store, and route the rest to your advertiser.

With advanced conversational voice AI, the more data is built up, the smarter your routing will be. In that respect, today’s conversational voice AI systems not only recognise speech but also deduce a caller’s intent based on the speaker’s language and tone. Such a system might route calls to, for example, a supervisor after recognising signs of irritation.

Strategy #2. Multi-Channel Coverage

Conversational AI does not just encompass conversational voice AI but encompasses all those channels of traffic coming in from websites, social media, email, SMS, and paid advertising. Even if you focus strictly on pay-per-call marketing, ensure that you utilise all sources of calls.

Interconnecting these different marketing channels into one overarching lead generation strategy will help you make the most of your traffic, making sure not to let callers go before conversion, and doing this without being intrusive. What human marketers have done for decades, conversational AI can do much quicker and more accurately.

Strategy #3. Conduct A/B Testing on Your Campaigns

Everything from call scripts to qualification questions, CTAs, and routing logic can be tested with different variations of responses so conversational voice AI can choose the winners for all future calls. Plus, it can pick up on complex patterns – keywords, tone of speech, etc. – that usually stay elusive.

Here’s how you can test your AI scripts to see which is pulling better:

• Version A (presently in use): “Thank you for calling. I can schedule a free consultation with our experts for you. Do you wish to proceed?”
• Version B (alternative): “Thanks for your contact. Book a consultation with us today, and we can offer you 20% off of our services. Would you like to continue?”

Present these options to your different audiences, and your AI system will automatically find the best-performing script for each specific advertiser. For example, Version A could work with a regular audience while Version B would be offered to customers on a budget – if you have that information.

*These strategies work under the assumption that one runs advanced software affiliate management. Not all pay-per-call affiliate networks offer quality lead routing and analytics, so you might have to resort to third-party software to fill this gap.

How to Scale Your Pay-Per-Call Affiliate Network Using Conversational AI

Those affiliate networks using robust conversational voice AI are already one step ahead of the competition. It’s much easier for affiliates and advertisers to join a network that will provide them with the necessary software than trying to find solutions on their own.

Here’s how affiliate network managers can increase profits using conversational voice AI:

Last but not least, voice AI in conversation is amazingly good at the detection and prevention of affiliate fraud. Smaller affiliates and advertisers that do not operate their own software are always looking for secure affiliate networks, filtering their traffic and ensuring due payouts.

Fraud detection systems can be quite complex: for instance, an AI conversation software may use voice biometrics – a unique print of the caller’s voice. In such a case, should the caller make the call with a fake ID, the fraud would most likely be detected and the call blocked.

Take this fraud prevention quiz to see how secure you are.

Similarly, an AI is able to detect low-intent and even fraudulent leads. For example, if several calls come from the same location and give the same responses, the system will likely block such calls from going through to the advertiser.

Building Your Ideal Pay-Per-Call Tech Stack

To have total control over pay-per-campaigns, one needs a robust software suite that can route, track, and analyse inbound and outbound phone calls AND – a rare feature – coordinate over-the-phone marketing with your other marketing avenues.

I’m talking about Call Logic, the underlying product of Phonexa that has worked out brilliantly for purchasing and selling the phone calls:

From dynamic phone numbers to IVR, call analytics, and more, Call Logic combines best-in-class products, synergising with seven other performance marketing solutions from Phonexa.

Here’s how Call Logic looks from the inside:

You can toggle through the tabs and see performances in leads, clicks, emails, and many more, all on one big dashboard. It may take some time to get used to, but rest assured, such granular insights bear fruit.

Build your plan now, or book a demo to learn about Phonexa and see the platform in more detail.

But that’s not all: you can take that one step further, especially in high-ticket niches such as insurance, finance, solar, and home services.

Introducing Phonexa’s Cloud PBX: your dedicated cloud-based phone system, putting you in full command of both your incoming and outgoing calls. For the minimum setup fees, make sure your service is never disrupted for business, never runs offline during peak hours, and score your calls and agent performance.

And last but not least, there is an absolute beast of analytics: Phonexa’s predictive modelling. Because you can foresee which affiliate campaigns are more likely to succeed, the path to success shouldn’t be thorny anymore.

That is how predictive modelling does its thing:

Wondering about A/B testing? What about simulating these without any risk with predictive modelling software?  The betterment of marketing was never so safe – just run virtual campaigns and recreate the winners.

Be the Boss Over Your Pay-Per-Call Campaigns With Phonexa

Whether you rely on conversational AI or more simplistic technologies, driving and converting leads is much easier when your affiliate and traditional marketing are on the same wavelength.

Phonexa offers complete performance marketing coverage of affiliate, email, SMS, and social media campaigns.  Free-flowing data means you fully tap into your potential and optimise every lead’s conversion path.

Get access to eight proprietary solutions at a single price (online price calculator):

Experience your all-in-one performance marketing software suite, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What exactly is pay-per-call affiliate marketing?

Pay-per-call affiliate marketing is a business model wherein affiliates generate phone calls for businesses and earn commissions for qualified calls. Meanwhile, the advertiser sets the qualification rules: the lengths, source, etc., of the calls.

For instance, if a call is 90 seconds and the qualification minimum is 120 seconds, the affiliate will not be paid for this call. Similarly, when accepting calls only from London, calls from all the other cities are not paid for.

How to get into the pay-per-call business?

First and foremost, to start a pay-per-call business, you need either to join one of the pay-per-call affiliate programs if you are an affiliate, or to create one if you happen to be an advertiser. To accelerate this process, take advantage of one of the affiliate networks operating different pay-per-call affiliate programs, along with the accompanying affiliate software.

What is conversational artificial intelligence (AI)?

Conversational voice AI involves using artificial intelligence so that computers may converse with human beings as naturally as possible: voice assistants, chatbots, IVR systems, or even conversational agents – just to name a few examples. Even though AI doesn’t understand, as a human, what it talks about, conversations usually look quite organic and are helpful.

What is the top pay-per-call affiliate program?

No single pay-per-call program can be called the best, as everything depends on your business objectives, niche, scale, and priorities. At least a few relevant pay-per-call affiliate programs are worth researching before taking action.

Which is the ultimate pay-per-call affiliate software?

We can’t vouch for any other software besides Phonexa’s eight-in-one performance marketing software suite, which covers pay-per-call affiliate campaigns from top to bottom.

The point that unites every player within an affiliate lead marketplace is selling leads at the best possible price or getting high-intent customers at the lowest price. And if you’re a Phonexa client, you already know the drill: master lead bidding, and you’re there.

However, with lead bidding, there are so many peculiarities that even seasoned affiliates may not necessarily know the ins and outs of the lead bidding software they use. And they may not need to know — Phonexa guarantees unparalleled quality along all avenues, delivering high-quality leads to businesses at the best matching price.

Build your plan now, or book a demo to learn more about Phonexa.

But what if I told you that you could get a higher price for your leads if you understand just how lead bidding software works and the principal differences between the popular bidding models?

Let’s dive right in!

This article will explore lead bidding software and how the right lead bidding model can help you buy or sell leads at the best price.

What Is Lead Bidding?

Lead bidding is a form of competition for a lead between buyers who want to buy this lead. However, a successful lead bidding does not necessarily mean you must outbid your rivals. The end result is what matters—driving profits from the purchased lead that exceed the costs.

Here is how lead bidding works within affiliate marketing:

1. First of all, leads are generated through affiliates and enter the bidding system, where an affiliate can communicate their price per lead, amongst other conditions.
2. Once the lead is offered to an advertiser, they can access the lead data and determine whether to accept or decline the offer.
3. If the best-matching advertiser declines, the lead passes to the next best-matching advertiser and goes down the line until the lead gets sold. At this point, the price must not be lower than the minimum price initially indicated by the affiliate.

When this lead is delivered to the buyer — for instance, phone calls can connect directly to the advertiser’s call centre, or leads may be delivered to the advertiser’s CMS — they attempt to convert this lead and glean some performance insight to update their acquisition campaigns.

Direct Lead Distribution vs. Lead Bidding

The one line that should be drawn is the line between lead bidding and direct lead distribution. While both are related to lead acquisition, these are completely different parts of the lead acquisition process:

➥ In lead bidding, there is some form of competition between the advertisers. That means that leads are sold to a single winner with prices not predetermined before the end of bidding. In contrast, direct lead distribution is the delivery of a lead to either a single or multiple advertisers at a predetermined price and quantity.

Naturally, direct lead distribution without competition is suitable for companies looking to establish a predictable flow of leads while being ready to pay a higher price. On the other hand, lead bidding implies greater risk, offering an opportunity to get cheaper leads of higher quality or leads that marketers couldn’t get through lead distribution.

As an affiliate marketer, you might opt for lead bidding because there is always a possibility some of your leads will be sold at a high price. Exclusive leads could cost several hundred dollars in high-ticket niches like home services, solar, financial services, and insurance. Imagine now selling dozens or hundreds of leads every day.

Lead Distribution vs. Lead Bidding: What May Cause the Confusion

Lead distribution, in different contexts, can have two meanings:

• Lead distribution — a direct lead distribution — supplies the leads directly to a partner advertiser following a pre-agreed schedule and terms. For instance, sending 100 solar leads from London within a month to the advertiser’s CRM.
• Lead distribution is a method of distributing leads to the lead buyers, depending on the buyer bids and the settings of the market system. In this context, lead distribution explains how the bidding process works and the principles of lead delivery to advertisers.

But there’s no need to worry. In the following article sections, I will explain how different lead distribution systems affect the bidding process and what you can do to raise your income or optimise lead acquisitions if you’re an affiliate.

How Lead Bidding Works With Various Lead Distribution Systems

First, most lead marketplaces use mixed lead bidding systems, factoring in several different bidding criteria for an advertiser or an affiliate to be able to buy or sell the leads the way they want. Of course, a user can use all the provided features but not configure the system.

Here’s how lead bidding works on various lead distribution systems: 

Ping Tree – A Hierarchical Structure of Campaigns

A ping tree is a set of campaigns or lead selling criteria determining how leads will be distributed to buyers in a lead market. By default, the model sells leads to the highest bidder amongst those bidders who satisfy all parameters of the campaigns.

How to win a bid using the ping tree software: because the leads are not offered to all buyers in real-time but to the most relevant buyer first, which is at the top of the ping tree — usually the highest bid — it would be sensible to place a bid reflecting your desire to buy the lead.

Put in the highest possible bid if, at all costs, you want to win the lead on the very first try — within reasonable limits, of course — you should not forget that staying in profit needs to be paramount. If lower quality leads satisfy you, a price reduction would be possible.

But here’s an important nuance: you do not have access to the bid sizes of the other buyers; you simply know whether the lead was accepted or rejected. This would naturally affect your and your rivals’ strategies, as you cannot know what you need to bid to win the lead.

The Impact of Ping Tree on Acquisition and Bidding Strategies

Depending on the ping tree, there could be hundreds of bidding strategies, but a general rule of thumb is you need to raise your bid if you want high-quality leads to flow in more rapidly. You can unleash more advanced strategies for optimising ROI at the same time, such as buying older leads cheaper will be useful for you in case of proper customer re-engagement.

Ping Post – A Glimpse Into the Lead Data Before Purchase

Ping post is a lead distribution system that allows an advertiser to see part of the information from the lead before they place a bid. In Phonexa, ping post lead distribution is used in conjunction with ping tree so that all buyers may judge the quality of contacts they’re buying before committing to a purchase.

How to win a bid using ping post software: In ping post, you can set the bid amount per your lead quality assessment. Let’s say it perfectly matches the profile of your ideal buyer – age, zip code, income, etc. – you may get interested in accepting the lead and maybe even raising the bid for further leads to get them.

Push Bidding – Where the Speed of Decision-Making Counts

After ping real-time, ping push-driven is the second competitive bidding system in which partial lead information is simultaneously presented to all qualified buyers. The first buyer to accept the lead wins the lead.

How to win a bid with push bidding: With the first-come-first-served ping push system in operation, the fast decision-makers will have an edge. Learn to make your decisions faster because, with push bidding, the lead is pre-set before the bid, and quality leads can come cheaper if you’re quick enough.

On the other hand, buyers might become impulsive and accept leads that are not duly evaluated, reducing conversion rates and ROI. If you believe that lead freshness is of prime importance – for instance, you call immediately after buying fresh leads – Ping Push could get you the best shot at closing sales on the spot.

Reverse Bidding – Where Buyers Are in Full Control

Reverse bidding might be the most straightforward way for advertisers to get the leads they need in the real-time, competition-free course of exactly what matches their buying criteria: location, income, age, gender, and much more. In reverse bidding, an advertiser needs only to set the qualifications of the leads and place his bid until he is offered, through the system, a matching lead.

How to win a bid using Reverse bidding: While reverse bidding, you would first have to fill in the whole spectrum of buying preferences you’re allowed to set and then evaluate the price you are ready to pay for your leads.

The only possibility in which price can be a factor is if other advertisers set the same buying criteria –  for example, two businesses buy leads from the same city, the same income level, among other similar scenarios – or your price comes lower than the minimum price the affiliate accepts: this, too, won’t come through the offer.

Note: Some reverse bid systems will submit the same lead to multiple buyers if that lead matches the multiple buyer qualification parameters simultaneously. Find out how your software conducts lead bids to avoid any surprises.

Real-Time Bidding – The Best of Bidding Wars

Real-time bidding seems to be similar to push bidding at first glance, except that it carries one major difference: the bidding is done in real-time after the advertisers have received information on the lead in question. This is the most competitive lead bidding system, but it is still great for the affiliates since they will always sell the lead at the current market price.

How to win using real-time bidding: You actually compete with other buyers, so you must make your bid higher than their quoted price but still business-wise reasonable. You need fast decision-making combined with analytics to outcompete others.

Views of Advertisers on Various Lead Bidding Systems

Views of Affiliates on Various Lead Bidding Systems

Choosing the Best Bidding Software: The Checklist

Now that you understand how all these lead bidding systems work, you should have an idea about the type of lead bidding software you need for given campaigns and generally for business models. But then again, such factors as integrations, system capacity, reporting, and more should also be considered.

Following are some essential factors you must consider to make your choice about lead bidding software:

Comparative Analysis of Leading Bidding Software Providers

	5 out of 5	4.6 out of 5
	4.9 out of 5	4.2 out of 5
Bidding Variety▼	✅	✅
Bidding variety shows how many bidding models are supported in the marketplace. The more bidding models, the more flexibility and control advertisers have over their acquisition campaigns.		7 out of 7 other software providers offer this feature, with an average quality score of 3.7 between these providers
Score	4.5 out of 5	3.7 out of 5
Lead Qualification▼	✅	✅
Lead qualification shows the depth of lead qualification before leads are sold to advertisers. Advanced lead bidding software qualifies leads by location, age, gender, income, and other factors, assigning scores to these leads so advertisers can quickly get an idea of the offered leads.		5 out of 7 other software providers offer this feature, with an average quality score of 4 between these providers
Score	5 out of 5	4 out of 5
Lead Validation▼	✅	✅
Lead validation is a checking algorithm that sieves out low-quality, irrelevant, and potentially fraudulent leads from reaching the advertiser. Advanced lead bidding systems enable scrupulous lead validation for web and phone call leads.		7 out of 7 other software providers offer this feature, with an average quality score of 4.3 between these providers
Score	5 out of 5	4.3 out of 5
Bidding Customization▼	✅	✅
Bidding customization shows how quickly and deeply you can change your bidding strategies. Advanced lead bidding systems allow advertisers and affiliates to change their bidding strategies on the fly so they can instantly react to changes in demand, supply, quality, or price.		7 out of 7 other software providers offer this feature, with an average quality score of 4.1 between these providers
Score	5 out of 5	4.1 out of 5
Market Depth▼	✅	✅
Market depth shows how many affiliates and advertisers are in the market, translating into the number of leads you can buy or sell at once at your target price.		7 out of 7 other software providers offer this feature, with an average quality score of 4.4 between these providers
Score	5 out of 5	4.4 out of 5
Performance Reporting▼	✅	✅
Performance reporting shows the availability and depth of reports, which you can use to optimize your lead sales and acquisition campaigns. Likewise, performance reporting displays how well different reports complement each other to create an overarching business picture.		7 out of 7 other software providers offer this feature, with an average quality score of 4.7 between these providers
Score	5 out of 5	4.7 out of 5
Integrations▼	✅	✅
Integrations show how many lead management, CRM, and other software and systems you can use together with a particular lead bidding solution. The more integrations, the easier you can build a comprehensive marketing management system. Phonexa’s software offers a flexible Ping URL integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require.The integration list includes but is not limited to the following integration options: Google Ads VICIdial Add to DNPL Five9 Claim Lead Export To Cloud PBX Facebook Conversion Google Sheets Ping Url Pixel SMTP Send Slack Message Add contact to E-Delivery Add contact to Opt-intel Trusted Form Claim Twilio Acqualify Address Validation Anura Basic Phone Number Validation Phone Number Analysis Do Not Call check Email Hygiene Geo By Phone iClaim iClear: Caller Identity ImpressionWise Email Lookup IP Analysis IP Lookup IP Analysis with Client Credentials Jornaya Authentication API Jornaya Lead Age Jornaya TCPA Guardian Litigant Alert Litigator Database Lookup Phone Number Analysis iClear: Phone Number Analysis with Client Credentials The Blacklist Alliance Trusted Form Trusted Form Ping Trusted Form Retrieve Insights TrustedForm v4.0 US ZIP Code validation XVerify Email Lookup		7 out of 7 other software providers offer this feature, with an average quality score of 3.1 between these providers
Score	5 out of 5	3.1 out of 5
Value for price
Total Score	49.4 out of 50	41.1 out of 50

Ping Post Calls 2.0 by Phonexa: When Five Lead Flows Become a Single Solution

Few lead bidding systems support multiple lead flows, while Phonexa Ping Post Calls 2.0 provides an advertiser and an affiliate with the best conditions for securing a deal at a better profit. Moreover, partial information disclosure about a lead allows an advertiser to decide upon a suitable purchase, though an affiliate also gets the right to bid for the best attribute of call data in the market.

Here are some of the lead flows supported by Ping Post Calls 2.0:

• Data captured via IVR
• Data pinged before the call was made, with the caller’s phone number
• Data pinged before the call without calling the party’s phone number
• Call for applications with no bidding
• Pinging based on the agent’s availability

But best of all, Phonexa offers more than just a lead marketplace; it weaves together an entire performance marketing ecosystem, coordinating affiliate and organic marketing campaigns at scale across departments through its proprietary lead bidding software.

Get the All-In-One Performance Marketing Software Suite

Marketers know that juggling systems and reports in an attempt to coordinate heterogeneous marketing campaigns just doesn’t work. With Phonexa, you won’t have to do that since everything an affiliate marketer or business owner might need comes within this single operating solution for partner and performance marketing.

Phonexa brings together eight proprietary performance marketing solutions, covering top-to-bottom marketing on all avenues that exist, including but not limited to affiliate, referral, email, social media, on-site, and influencer marketing. Seamless data exchange between distinct systems turns on the right vision for your business so you won’t lose the forest for the trees.

Here are the eight proprietary solutions you can get at a single price (online price calculator):

Build your plan today, or book a demo and learn about Phonexa in more detail.

Frequently Asked Questions

What is the most effective lead bidding strategy for generating leads?

The strategy to take leading bidding completely depends on your type of lead bidding software, the quality and quantity of the leads to be bought, the level of competition, and what price per lead one is ready to pay for. The simplest strategy could be raising the price per lead to win the competition, but that will depend on the variables at play because many other effective strategies apply to those variable variations.

Some of the most popular lead bidding strategies include setting very detailed lead qualification criteria, determining why other advertisers decline certain leads, increasing or reducing the price based on the competition, and so on.

Which is the best lead bidding platform?

Phonexa offers the most comprehensive lead bidding software suite, which is extendable to a much greater performance marketing ecosystem. You can sell or buy any type of leads at any quantity for several hundred dollars per month and know who they are, where they originated, how they interacted once sold, and scores of other deep details.

Which of the features of lead bidding software is the most critical?

It depends on what features your business strategy will require. If you are an affiliate, you may want the bidding system ping post or ping real-time, because these types of sales lead to the highest bidder, allowing you to maximise earnings.

Of course, it is not only about the price per lead that you could get but even the amount of leads you would want to sell, the velocity at which you can sell those leads, and the advertiser loyalty that may or may not be accepting leads from you in the future, dependent on how well they convert.