Staying ahead of the curve is the key to sustained success in today’s ultra-competitive digital marketing sphere.

In particular, marketers striving to steer the ever-changing landscape with finesse and precision require a strategically planned roadmap for mastering the dynamic world of pay-per-lead (PPL) marketing.

Phonexa’s recent Amplify webinar, “Mastering the Dynamics of Pay Per Lead” brought together seasoned industry veterans Evan Weber (Founder, Publisher Finders), Sevada Markosyan (CEO at Zero Parallel and Profitise), and David Pickard (CEO at Phonexa UK) to dissect the latest trends and strategies in PPL marketing.

You can watch the Amplify webinar in its entirety here.

No stone was left unturned as the conversation delved into the intricacies of lead optimisation, emphasising the symbiotic relationship between publishers, advertisers, and the lead optimisation platform.

Here’s a recap of the key insights shared during the enlightening discussion.

Regulatory Changes Impacting the Pay-Per-Call Industry

Weber kicked off the conversation with a discussion on new rules adopted by the FCC designed to close a TCPA loophole that previously allowed single consent from a consumer to apply to multiple marketing partners automatically. Markosyan and Pickard continued the talk by illustrating the ripple effect these changes will have on the leadgen space moving forward.

“It will create changes within the industry – whether you’re a ping-tree model with direct post or a ping-post model, it will affect the way you gather consent and process leads,” said Markosyan. “We’re working on creating something ourselves to provide to our affiliates…we know a lot of people are looking at Zero Parallel, Profitise, and Phonexa to [create] a model that everybody can use…and help people navigate through a challenging time.”

“We’re pretty much used to regulation changes here in the UK with GDPR coming in 2018…what it gives us is a rulebook, essentially,” said Pickard. “We’re looking at this as a consultancy thing. We’re sitting down and coming up with strategies to launch something that can solve this problem.”

Lead Optimisation, CPC, CPL, and CPA

Weber highlighted the critical role of lead optimisation platforms, stressing, “It’s really important to emphasise how an actual algorithm is involved in distributing leads and how that benefits both the publishers and the advertisers on the front end driving the traffic.”

Pickard echoed this sentiment, emphasising the importance of visibility and tracking throughout the lead generation journey.

“Something that we encourage at Phonexa is visibility…from start to finish, first impression all the way through to final conversion,” said Pickard. “Essentially, the key use case for Phonexa is building an automation system to distribute those [leads]. Then, when they are distributed, and they’ve converted, automating your communications back to the media buying platforms – back to Facebook, back to Google – using all of their tips and tricks as well in terms of their automation tools.”

Pickard also emphasised the importance of first-party data for marketers to thrive in the post-cookie landscape.

“We’re encouraging people to take control of their data – use that data to influence their advertising – even if you’re just buying leads from your publishers,” said Pickard. “Feed that information back to your publishers so they know which campaigns are working and which customers are converting, and go and do more of what works. That’s Phonexa in a nutshell.”

Optimising on a Niche by Niche Scale

Markosyan underscored the importance of flexibility in lead generation models, stating, “It’s important that you have software that allows you to use whichever model you need to.”

He also highlighted Phonexa’s capability to support various payout structures within a single platform, enabling networks to cater to diverse advertiser and affiliate preferences.

“As a network, when we’re working with affiliates, we also have to be flexible [with] how we’re going to pay our affiliates – some affiliates will only work with you if you’re able to pay on a cost-per-click [basis], and some advertisers will only pay you based on a cost per acquisition,” said Markosyan.

“Phonexa allows us [to mostly] do cost-per-lead, which is the model we’re generating, and we’re paying our affiliates on earnings per lead…but we also have affiliates that we test with cost-per-click [and] cost-per-acquisition, and we have that logic built in, too. So, within one platform within the same niche and the same ping tree, we can operate all three different models and allow ourselves to be flexible to get the most volume and quality from our affiliates [while also] servicing our advertisers.”

Markosyan stressed that the right platform could efficiently handle all those payout models.

“If you’re interested in a platform that can take care of all those payout structures with the right ping-tree model and do it all within one niche, Phonexa can definitely satisfy all of that.”

Strategies for Lowering Cost-Per-Lead & Cost-Per-Acquisition

The in-depth conversation shifted toward actionable tactics for reducing costs and increasing profitability.

Affiliates strategically target consumers and optimise lead generation by focusing on specific days and times, cutting costs during off-peak periods for increased profitability. By analysing the detailed analytics networks provide, affiliates identify the most lucrative states and parameters, such as pay frequency and zip codes, to refine their targeting efforts. These tactics enable affiliates to maintain volume while reducing expenses, offering valuable insights applicable to new and existing affiliates looking to enhance cost-effectiveness in lead generation.

“A good way to do it is to collaborate with the networks that you’re working with to see what type of tools they have available to increase your click-through rate,” said Markosyan.

He also emphasised the importance of leveraging technology and data to optimise campaigns, citing Phonexa’s lookup functionality feature that allows consumers to avoid repeatedly filling out long, tedious forms.

“Consumers will be able to provide our form to our affiliate and still use it on their website, or they can use one of our offers, and the consumer can [enter] three bits of information – date of birth, social security number, and email address – and we’ll be able to do a lookup within our database to see if we have that consumer’s information already,” said Markosyan. “If we do, we can provide a verification page for the consumer to click through and verify it is the same information. Then we can process that lead without necessarily having them complete the entire application from start to finish.”

The end result, according to Markosyan, is a streamlined process that ensures a smooth customer experience and ultimately allows affiliate networks to track certain campaign metrics to ensure they allocate the right amount of funds for the best-performing campaigns.

Suggestions for New Publishers and Advertisers

The trio wrapped up the discussion by advising newcomers to the lead generation space to establish their identity and leverage existing platforms for optimal results. The key is specialisation and collaboration.

Markosyan affirmed that there are two things to consider when entering the leadgen space. The first is to determine your identity by establishing your role in the affiliate network ecosystem. Are you a publisher or an advertiser? Are you an affiliate manager?

“When you try to be everything for everybody, you end up being mediocre in all of those areas,” said Markosyan.

Markosyan encouraged new affiliates to focus on their strengths and leverage established platforms like Phonexa for streamlined operations.

“I agree…we give our clients access to all of the data and allow them to split test things and do what the numbers tell them. [By doing so] every day, you’re going to get incrementally better and incrementally closer to taking up margin or market share away from your competitors,” said Pickard. “Make sure you’re reporting on first impression all the way through to final conversion as a way of identifying each traffic type, split test it – source by source, campaign by campaign – and do more of the good stuff and less of the bad stuff and you’re going to end up in a better place.”

Stay tuned for more in our ongoing Amplify webinar series, and stay connected for the latest updates.

Click here to join the Amplify Community and learn more about upcoming webinars.

In the ever-evolving landscape of digital marketing, the dynamics of the buyer’s journey have undergone a profound shift.

Harnessing the power of review sites has become a crucial element for businesses navigating the buyer’s journey. 

The intricacies of generating consumer demand were the subject of the recent episode of Phonexa’s Amplify webinar series, “How to Leverage Review Sites to Create and Capture Demand with G2,” featuring Michael Pannone, G2’s Director of Global Demand Generation.

Along with Amplify host and Phonexa CMO Talar Malakian, Pannone delved into the nuanced strategies for review site owners and advertisers alike.

You can watch the webinar in its entirety here.

From unravelling the secrets of leveraging buyer intent data to building a brand that resonates with both advertisers and users, the webinar left no stone unturned. The real gem, however, was the art of driving in-market buyers straight to you, achieved by skillfully leveraging authentic reviews and user-generated content. 

Understanding the Evolving Buyer’s Journey & Navigating Diversified Search Platforms

The buyer’s journey has undergone significant changes. 

Malakian and Pannone kicked off the conversation by sharing insights on how the average person needs to be exposed to a brand anywhere between 11 to 15 on average before engaging in a demo. The discussion highlighted the extended buying cycles, the involvement of more stakeholders, and the growing importance of reviews in decision-making.

“We’re seeing longer buying cycles – I know for us at G2, our buying cycle has almost doubled on average from what it was last year,” said Pannone. “There are more stakeholders now … buying committees are definitely growing, and the other [trend] that we’ve seen explode for sure in the last couple of years is the prominence and importance of reviews.”

While Google remains a dominant force in search, trends indicate a diversification in search platforms. Pannone emphasised that people don’t just rely on Google but also explore forums, communities, and social media platforms. The key takeaway is the need for marketers to expand their horizons to different types of search platforms to align with changing user behaviour.

“People are not just searching on Google. People are searching on forums, communities, Instagram, LinkedIn, Facebook, or YouTube, and they’re certainly searching for what current customers have to say,” said Pannone. “What marketers [must do] is make sure that they’re expanding their horizons to different types of search platforms because they’re growing much faster than Google has been.”

Harnessing the Power of Reviews & User-Generated Content

Reviews and user-generated content are pivotal in shaping purchasing decisions, mirroring trends seen in B2C spaces. Pannone discussed how B2B tech buying now reflects the consumer space, emphasising the importance of reviews in the decision-making process. 

“I always tell people to think about any big purchase [they’ve] made recently … [they] probably did a lot of research and read reviews on those things. Software is becoming no different,” said Pannone. “With thousands and up to millions of dollars in contracts on the line, nobody wants to be the person who made a bad call or onboarded a bad provider. So, in that way, some of the trends in the B2B tech buying space actually mirror some of the things we’ve seen happen in the B2C shopping space.”

The conversation also explored effective strategies for generating reviews, including running review campaigns, offering incentives, and strategically placing prompts.

“Make sure that you have those prompts in the right places – even if it’s in your newsletter or maybe if you ask for reviews on social media … asking for reviews as part of your communication strategy is something that really helps,” said Pannone. “And then when you get to those points where you need an extra little bump, or it’s been a while since you had reviews, using gift cards or donations to incentivise people really helps, too.”

Regarding bad reviews, Pannone suggested viewing them as a chance to showcase responsiveness and improvement. Addressing negative feedback transparently and using it to enhance products or services can turn a potentially detrimental situation into a positive one.

“There’s no such thing as a bad review … bad reviews can give you credibility and authenticity. Shoppers are more likely to believe reviews when they see a range of responses – some good, some bad, some glowing, some not so good,” said Pannone.

Optimising Intent Data for Marketing Campaigns & Monetising Reviews

Buyer intent data, generated through platforms like G2, provides valuable insights into user behaviour. Pannone shared how G2 utilises over 50 million intent data signals annually, emphasising the importance of understanding and using different intent data sources at various funnel stages. The discussion covered integrating intent data into awareness, consideration, and decision phases for effective marketing campaigns.

“We have integrations set up for people who are looking at the intent data category on G2, so every hour, we get new companies who are looking for intent data on G2,” said Pannone.

The conversation then delved into the multiple layers of leveraging review sites for marketing. 

Pannone highlighted the wealth of intent data created, emphasising its value for marketers. He discussed how G2 uses intent data signals to reach potential customers based on their activity, providing a unique opportunity for advertisers to target in-market buyers more effectively.

“There are more than 80 million people a year who come shop on G2, and I think that’s how most people think of G2 reviews and research. What demand gen marketers like you and I think about is what level of intent data is created by 80 million people shopping a year,” said Pannone. “You should have several different sources of intent data, but you have to figure out how to use them correctly at different stages of the funnel.”

Best Practises for Leveraging Reviews

Pannone concluded the conversation by sharing four golden rules for leveraging reviews as part of a winning marketing strategy. 

First, optimise your profile on review sites, treating it as an extension of your website. Second, actively gather reviews to build credibility and attract more reviews over time. Third, use reviews strategically, leveraging them as content for specific marketing goals. Finally, once your profile gains traffic, explore ways to use intent data for more targeted and cost-effective marketing campaigns.

“Once you’re generating reviews, start thinking about how you can make your reviews work for you,” said Pannone. “If you’re struggling to grow or struggling with adoption, or you want to break into a new segment or a new location, use your reviews. Leverage your reviews as content.”

Stay tuned for more in our ongoing Amplify webinar series, and stay connected for the latest updates.

To learn more about upcoming Amplify webinars, connect with Malakian on LinkedIn.

Get ready! The extensive array of affiliate marketing tools is poised to elevate your status in the field – or, at the very least, provide a significant boost. Prepare to discover a pathway to unprecedented affiliate marketing revenues and unwavering stability.

Despite the potential profitability of a well-executed affiliate marketing campaign, only approximately 15% of affiliate marketers earn £50,000 or more annually from their efforts, with 57.55% not surpassing £10,000 – a far cry from anticipated outcomes.

So, why is this the case, given the widespread buzz surrounding affiliate marketing?

The answer lies in the fact that many marketers lack the appropriate affiliate marketing tools, trailing behind the rapid evolution of the market. Subpar affiliate marketing tech stacks result in less effective campaign management and, consequently, missed opportunities for profit. Meanwhile, the industry continues to gain momentum, with the global marketing automation software market projected to reach £5.4 billion by 2023.

The remedy?

Here’ the solution: to consistently outperform the competition in affiliate marketing, it’s imperative to utilise the most advanced affiliate marketing tools and continually update your toolkit with newly emerging options (fortunately, they surface quite frequently, so your quest won’t be futile).

What do we provide?

• Foundational knowledge of the finest affiliate marketing tools
• Access to a categorised catalogue of the leading affiliate marketing tools

We wish we could offer more to ensure your success, but ultimately, it’s up to you to carve out your unique path in the affiliate marketing sphere. Should you find yourself veering off course, fret not: we have an entire team of marketing professionals ready to support you, along with a plethora of affiliate marketing guides to steer you back on track.

What’s your role?

Two things. Firstly, read this blog in its entirety to acquire a theoretical foundation. Secondly, utilise our extensive array of affiliate marketing tools to identify the ones best suited to your needs.

With that said, it’s time to delve into the unknown, unraveling the intricacies of the best tools for affiliate marketing step by step, commencing with a concise summary of the field.

Affiliate Marketing in a Few Words

Just in case you’re unfamiliar with affiliate marketing, here’s a brief overview:

• Affiliate marketing is a business model in which affiliates (also known as publishers; though there are minor distinctions between the two, they are irrelevant for now) promote products of a third-party company (referred to as a merchant) in exchange for a commission.

The affiliate marketing process may or may not involve an intermediary known as an affiliate network, which facilitates a favourable marketplace for both parties. However, whether an affiliate network is involved or not, the fundamental principle of affiliate marketing remains consistent: advertisers purchase leads, affiliates generate and sell leads, and both parties converge at a mutually agreeable value-price point to finalise a transaction.

That’s essentially it – you promote products for financial gain. Period, end of storey!

In reality, however, matters are considerably more intricate. Affiliate marketers expend considerable effort to attain their objectives, intensifying the competition.

Why Utilise Affiliate Marketing Tools?

You require sophisticated affiliate marketing tools to stand a chance amidst the fierce competition. You must be capable of automating and enhancing every aspect possible to maintain cost-efficiency on the battlefield. Otherwise, how do you anticipate outpacing someone who performs the same tasks as you but quicker, more precisely, and… simply better?

• Affiliate marketing tools even the playing field. They are no longer a clandestine weapon conferring an unfair advantage but an essential requirement. Automated affiliate marketing tools are pivotal to your success in 2023.

And these encompass not only affiliate link trackers, though they are indispensable too. There exists a plethora of other affiliate marketing tools at your disposal for your campaigns, ranging from renowned platforms like the Google Marketing Platform and Google Ads to myriad specialised ad analyzers, landing page creators, content optimisers, and beyond.

The game is intricate, but you have already embarked on the journey of enhancement.

Here are the 12 most sought-after types of affiliate marketing tools:

• Ad intelligence tools
• Web design tools
• Content tools
• Paid media tools
• SEO tools
• AI tools
• WordPress plugins
• Landing page builders
• Plagiarism chequers
• Referral software
• URL shorteners
• Web analytics tools

Ensure you familiarise yourself with all the categories and proceed to the dedicated reviews for the affiliate marketing tool categories you wish to learn more about.

Now, it’s time to unlock the treasure trove for you, commencing with ad intelligence tools.

Ad Intelligence Tools for Affiliate Marketing

Let’s pull back the curtain on ad intelligence first:

• Ad intelligence furnishes insights into your competitors’ advertising campaigns across various dimensions. Consider SensorTower, for instance: this ad intelligence tool can furnish comprehensive insights into competitors’ mobile affiliate campaigns, detailing where ads are positioned and their effectiveness.

Some refer to ad intelligence tools as spy tools, but you needn’t concern yourself with that. Any licensed ad intelligence tool will refrain from crossing legal boundaries, ensuring you can safely analyse fellow affiliates and advertisers.

SensorTower

SensorTower stands out as a well-regarded ad intelligence tool for affiliate marketing, with a primary focus on the mobile app ecosystem. It facilitates a deeper understanding of competitor advertising strategies, providing insights into:

• The variety of ads utilised
• Advertisement placement
• Estimated expenditure on ads

In addition to offering ad intelligence insights, you can also analyse rival apps, keywords, creatives, and additional aspects.

AdScan

AdScan emerges as one of the freshest ad intelligence tools tailored for affiliate marketing, boasting the largest repository of YouTube, TikTok, and Facebook adverts currently in circulation across various markets, all readily searchable and traceable. Think of AdScan as akin to Facebook Ads library but with enhanced trackability from a paid perspective.

AdScan furnishes a wealth of invaluable ad intelligence data, encompassing transcripts and estimations of ad expenditure for each advertisement creative, an AI-powered analysis elucidating the strengths and weaknesses of specific ads, and the functionality to bookmark ads for future reference using the Chrome extension.

Here’s your definitive lineup of ad intelligence tools for attaining success in affiliate marketing.

Web Design Tools for Affiliate Marketing

Web design tools for affiliate marketing encompass an array of specialised and renowned website and landing page builders, image editing software, design utilities, CSS frameworks, plugins, heatmap tools, and other resources aimed at optimising your online presence.

• With a plethora of web design tools at your disposal, you can select the level of intricacy and optimisation for your website, ranging from robust content management systems such as Drupal, WordPress, and Joomla to user-friendly automated website and landing page builders.

The finest web design tools for affiliate marketing can aid in enhancing page loading speed, ensuring mobile responsiveness, and offering insights into integrating keywords for improved search engine rankings.

Adobe

Renowned in the design realm, Adobe stands as a prominent figure, offering an extensive array of products tailored for designers, including Adobe XD, Adobe Photoshop, and Adobe Illustrator, each boasting unique advantages:

• Adobe XD
  • Facilitates website and landing page design
  • Allows for testing CTA locations and customer journey
  • Ensures the appropriate design of affiliate offers

• Adobe Photoshop:
  • Enables the creation of affiliate banners, ads, and other visual content
  • Optimises image size to enhance website loading speed

• Adobe Illustrator:
  • Facilitates the design of branding elements such as logotypes and icons
  • Aids in crafting high-quality promotional graphics

With Adobe’s suite of tools, you can craft visually stunning websites, blogs, or landing pages that captivate your visitors, fostering higher engagement and conversion rates. Equally significant, you project a professional image, positioning yourself as an industry authority.

Wix

Bringing together a collection of over 800 designer-made templates, Wix empowers you to effortlessly drag and drop elements onto your website, tailoring it for both users and search engines. Moreover, you can craft bespoke landing pages for specific affiliate marketing campaigns, seamlessly integrating features such as payment gateways or shopping carts. This comprehensive platform also offers an SEO toolkit, web hosting services, and bespoke domain names.

Below is your definitive list of web design tools essential for achieving success in affiliate marketing.

Content Marketing Tools for Affiliate Marketing

Regardless of whether you utilise affiliate links, banners, or videos to attract customers, two elements are crucial for success: compelling content with a unique value proposition and the appropriate content marketing tools to expose your content to the target audience.

• Apart from social media, the primary channels for promoting business in affiliate marketing include blogs (27.8%), review sites (18.7%), coupon sites (14.8%), newsletters (7.2%), and editorial sites (6.5%).

Fortunately, most content marketing tools for affiliate marketing not only aid in promotion but also facilitate content creation and customisation. AI-driven writing assistants such as Grammarly rectify errors and ensure content originality, while comprehensive content marketing platforms like HubSpot assist in aligning content marketing strategies with other business avenues.

Canva

The largest web design platform in affiliate marketing, Canva offers a comprehensive suite for designing various website elements, excluding the website itself (Canva leans more towards being a graphic design tool rather than a website builder). With its extensive library containing hundreds of templates and elements, along with a drag-and-drop editor, you can assemble your design effortlessly in just a few clicks.

Here are some of the content types you can design using Canva:

• Infographics
• Social media graphics
• Guides and e-Books
• Banners and ads
• Print materials

Canva also operates a design school, providing a helpful starting point for web design endeavours.

BuzzSumo

BuzzSumo serves as an intelligence and content marketing tool, aiding in the discovery and analysis of trending topics, popular ideas, and niche influencers. Alongside competitor analysis and content discovery, you can configure alerts for specific domains or keywords to promptly respond to shifts and changes in the content market. Moreover, the Question Analyser feature helps identify the most prevalent questions posed on platforms such as Quora.

Utilising BuzzSumo can enhance your strategic positioning, guide content creation, and amplify the visibility and engagement of your content.

Below is your definitive list of content tools for achieving success in affiliate marketing.

Paid Media Tools for Affiliate Marketing

While organic exposure holds value, it often falls short in generating the desired attention for promoted products. Therefore, it’s essential to combine organic advertising tools like SEO with paid media tools for affiliate marketing.

From pay-per-click (PPC) ads to display ads to social media ads, paid media tools aid in expanding reach, boosting engagement, and increasing conversions, often resulting in revenues that surpass the costs of paid campaigns.

• Consider Facebook Ads Manager, an in-house tool for managing Facebook and Instagram ads, as an example. It facilitates targeting, attracting similar audiences, retargeting website visitors, and implementing bidding strategies to maximise the efficiency of paid ad campaigns.

Alternatively, standalone tools like Acquisio leverage AI technologies such as machine learning to enhance the effectiveness of paid media campaigns. The options are vast and varied.

Google Ads

Google’s online paid media advertising platform, Google Ads, offers premier advertising opportunities across its search engine, YouTube, partner websites, and more. Utilising Google Ads allows you to engage with the broadest audience using your most impactful ads, be it search ads, display ads, shopping ads, video ads, or other supported ad formats.

Among its features, you can utilise:

• Keyword Planner to comprehend the impact of specific keywords on your ads
• Conversion tracking tools to trace the customer journey

Google Ads operates by bidding on audiences and keywords to activate ad displays.

Below is your definitive list of paid media tools for achieving success in affiliate marketing.

SEO Tools for Affiliate Marketing

SEO tools for affiliate marketing play a vital role in attracting organic traffic, enhancing website visibility, and ensuring your content reaches the appropriate audience at the optimal time. Additionally, SEO tools aid in refining your website structure, backlinking strategies, and local targeting efforts.

SEMrush

SEMrush presents itself as another versatile affiliate marketing tool that provides SEO insights alongside social media marketing capabilities. On the SEO front, SEMrush covers a wide spectrum of optimisation tasks, offering services such as keyword research, competitor analysis, local and on-page SEO, as well as link building tools and more.

Here’s your definitive list of SEO tools for achieving success in affiliate marketing.

AI Tools for Affiliate Marketing

Artificial intelligence tools for affiliate marketing offer remarkable efficiency, performing tasks at speeds and levels of precision beyond human capability. Even free AI tools for affiliate marketing can generate text and visual content, make data-driven predictions, interact with referrals, and automate and optimise marketing efforts across various channels.

Here’s your comprehensive guide to utilising AI for affiliate and performance marketing.

According to Statista, marketing professionals widely employ AI to enhance customer experience by predicting customer behaviour and needs (60%), identifying common customer journeys (47%), enhancing omnichannel messaging (45%), and numerous other purposes.

ChatGPT

As a pinnacle of deep learning technology, ChatGPT can assist with content creation, customer support, market research, and language translation. Accessible through integration with your chatbot or standalone at https://chat.openai.com/, this record-breaking assistant is utilised by nearly 1.5 billion individuals monthly. Evolving from GPT-3.5 to GPT-4, it offers unparalleled capabilities.

Here’s your definitive list of AI tools for affiliate marketing success.

WordPress Plugins for Affiliate Marketing

Powering 43% of all existing websites, WordPress can achieve even greater heights when augmented with plugins. Among WordPress’s most crucial affiliate marketing tools are plugins, which enable you to enhance your affiliate links, automatically embed them into keywords, and monitor and analyse clicks, among other functionalities.

Pretty Links

One of the finest affiliate marketing plugins available for WordPress, Pretty Links lives up to its name by shortening affiliate links to make them more enticing to click. Additionally, Pretty Links offers the functionality to customise URL slugs and provides link tracking and reporting features.

This plugin comprehensively handles links and URLs, enhancing their contribution to your affiliate success. Notable features include toggling no-follow attributes, link redirection, automatic keyword substitution, scheduled link expiry, and more.

Here’s your definitive list of WordPress plugins to ensure success in affiliate marketing.

Landing Page Builders for Affiliate Marketing

Landing page builders tailored for affiliate marketing focus on merging user-friendliness with desired levels of features and customisation for your website. A diverse array of builders is available, ranging from straightforward drag-and-drop editors to sophisticated CRM platforms like HubSpot, empowering users to create landing pages, blogs, and websites without necessitating technical expertise.

Unbounce

Unbounce stands out as a haven for creating landing pages, offering an extensive selection of optimised templates, an intuitive drag-and-drop builder, and a plethora of useful features such as dynamic text replacement, lead form creation, pop-ups, and more. To gain a comprehensive understanding of Unbounce metrics, you can seamlessly integrate it with Google Analytics and similar tools.

HubSpot

HubSpot, a titan in the realm of online marketing, doubles as an exceptional landing page builder for affiliate marketing. It boasts drag-and-drop templates, customisable landing pages, blogging tools, and beyond.

HubSpot is really a platform to cover your marketing from A to Z. Even the free plan includes tools for email marketing, forms, landing pages, blogs, and live chat.

Here’s your definitive list of the finest landing page builders to ensure triumph in affiliate marketing.

Plagiarism Chequers for Affiliate Marketing

Plagiarised content not only lacks engagement but also suffers in search engine rankings. Plagiarism chequers for affiliate marketing guarantee the ethicality of your content and ensure your writers invest genuine effort. With plagiarism chequers like Grammarly, you can swiftly scan your content, identifying potential sources of plagiarism within seconds.

Grammarly

Fuelled by NLP technology, Grammarly emerges as a premier writing assistant for detecting typos and rectifying grammar, punctuation, and spelling errors, especially if you lack the finesse of a professional wordsmith. Grammarly proves invaluable when scrutinising copious amounts of content while ensuring its authenticity.

Grammarly boasts compatibility with nearly every device and platform. As a browser extension, it can serve as your steadfast writing companion in day-to-day correspondence, encompassing emails and chat messages.

Here’s your definitive list of plagiarism chequers for achieving success in affiliate marketing.

Referral Software for Affiliate Marketing

Referral software for affiliate marketing finds more utility among advertisers and affiliate networks rather than individual affiliates, streamlining affiliate management and consolidating operations to provide a comprehensive overview of your affiliate marketing strategies.

Referral software encompasses various functionalities, aiding in the administration of affiliate programmes, tracking affiliate links, disbursing payouts, tailoring payout structures, onboarding affiliates, managing cookies, and detecting fraud.

Speaking of affiliate marketing fraud, here’s a quiz to assess your proficiency in preventing marketing fraud.

ReferralCandy

ReferralCandy presents itself as a tool for affiliate marketing, encouraging users to invite referrals to your products, thereby facilitating word-of-mouth marketing for advertisers and creating an additional income channel for affiliates. The entire referral process is automated, from sending invitations to issuing rewards.

Here’s your definitive list of referral software for achieving success in affiliate marketing.

URL Shorteners for Affiliate Marketing

Short and descriptive URLs not only enhance visual appeal but also convey valuable information about the content. URL shorteners for affiliate marketing serve to streamline your URLs while incorporating relevant keywords to attract more clicks.

Bitly

Bitly, primarily focused on shortening URLs, also offers the option to create branded URLs like “yourbrandname.link/xyz” and customise URL slugs, enhancing the professionalism and informativeness of your URLs. The service provides comprehensive analysis for every shortened link, including click data, geographical location, and the device used by the clicker.

Here’s your definitive list of URL shorteners for achieving success in affiliate marketing.

Web Analytics Tools for Affiliate Marketing

Web analytics tools for affiliate marketing serve as the primary source of insights, offering the potential to unlock every aspect of website traffic and customer activity data. From monitoring traffic sources to analysing user behaviour to conducting A/B tests, web analytics tools play a crucial role in every facet of affiliate marketing.

Google Marketing Platform

Google Marketing Platform brings together a range of proprietary marketing and analytic products, catering to the needs of both affiliates and advertisers. With Google Analytics, a component of the Google Marketing Platform, you can delve into the complete on-site journey and every touchpoint of a specific customer, from their path to conversion to their interactions before leaving the site.

Here’s your definitive list of web analytics tools for achieving success in affiliate marketing.

Acquire Your Comprehensive Affiliate Marketing Toolkit at Phonexa

Phonexa provides affiliate marketers with precisely what they need – a comprehensive suite of affiliate marketing software that consolidates diverse campaigns into a single dashboard, seamlessly connecting clicks, calls, and revenue. With eight proprietary marketing solutions, Phonexa ensures that every customer journey is tracked from start to finish.

Secure your affiliate marketing software suite now, or book a demo to learn more about how Phonexa can supercharge your business.

Frequently Asked Questions

What affiliate marketing tools make up a winning marketing stack?

The ideal set of tools for affiliate marketing varies depending on whether you’re an affiliate, advertiser, or part of an affiliate network.

Affiliates may access affiliate marketing tracking tools offered by their partner advertisers or affiliate networks. Additionally, affiliate networks might supply creatives such as ads, landing pages, and visuals to enhance performance and increase commissions.

However, it’s often more dependable to handle things independently rather than relying on third parties.

Consider the following affiliate marketing tools to enhance your strategy:

• Ad intelligence
• Web design tools
• Content marketing tools
• Paid media tools
• SEO tools
• AI tools
• WordPress marketing plugins
• Landing page builders
• Plagiarism and AI content chequers
• Referral marketing software
• URL shorteners
• Web analytics tools

Certain platforms incorporate most of these features within their ecosystems. For instance, Phonexa combines click tracking software Lynx with seven other performance marketing tools, providing comprehensive marketing solutions from a single intuitive dashboard.

We’re back at it again – here are some of the latest features we’ve released across the Phonexa suite in recent weeks.

Trusted Caller ID Secures Safe Outbound Traffic

The “Trusted Caller ID” feature in Cloud PBX allows you to whitelist phone numbers that have been reserved in our system for outbound dialling and to continuously monitor and maintain a high reputation for the reserved phone numbers with carriers to prevent them from being marked as spam on the receiver’s side.

It is a powerful service clients leverage to make sure their outbound traffic is marked as safe, ensuring smooth and successful communication.

The feature first needs to be enabled in System Subscriptions. After enabling it, the service then needs to be activated per phone number.

Reserved phone number from the system

New phone number reservation

Learn More: Trusted Caller ID

Redesigned System Subscriptions Page

As part of our ongoing commitment to enhance the user experience, we’ve redesigned the System Subscription page. The new design features streamlined navigation, enhanced visibility, and simplified subscription management.

We’ve also reorganised the layout into Core features and Additional features to make it easier for you to find and manage your subscriptions. We believe these changes will significantly improve your ability to manage your subscriptions with ease and transparency, and to stay up to date with the latest features, their pricing, and easily activate/deactivate your subscription with just a few clicks.

Redesigned Support Centre

We’ve redesigned our Support Centre to give it a modern look that provides a clean and intuitive interface, making the process of finding and getting help easier than ever.

The quick links ensure easy access to the resources you need, including System Subscriptions, Integrations, Project Settings, and Event Notifications.

The live chat integration facilitates real-time, 24/7 personalised support, and the improved navigation enables access to System Updates, Knowledge Base, and more.

Control Panel: Copy Table Cells for Reports

And finally, we have a new feature of copying table cells – just enable the feature in the My Profile section and enjoy! Easily copy the data from individual cells, rows, and columns with just a few clicks and maintain the original formatting of your data when you paste it elsewhere.

Here’s how to use it:

1. Press Control and/or Command
2. Select the cells with your mouse
3. Copy and paste

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing team@phonexa.uk.

Customer data is a nuanced aspect with varying meanings for different companies, depending on the context. A brand’s proficiency in capturing, organising, and activating customer data serves as a tool to address diverse enquiries and mould customer experiences.

A comprehensive and interconnected approach fundamentally empowers marketing experts to revolutionise how brands engage and interact with consumers. Essentially, having appropriate data helps marketers set practical and achievable goals.

The prevalence of tracking in digital marketing contributes to over 70% of Americans sensing that their online activities are extensively tracked and analysed by advertisers, tech companies, and other businesses.

Conversely, tracking has empowered brands to furnish consumers with a more personalised experience, anticipate user intent, and uncover avenues for growth.

In light of the decline of third-party cookies, businesses must be prepared with alternatives that facilitate more compliant data collection. Here’s a guide on constructing and utilising a first-party data strategy to enhance digital experiences.

What Constitutes First-party Data?

Before delving into the complexities of capturing and utilising this type of data, let’s zero in on the definition of first-party data.

First-party data, also referred to as 1P data, comprises information directly collected by a company from its audience. The term ‘first-party’ designates the entity that gathers data points to construct customer profiles for their marketing campaigns.

Marketing with first-party data empowers companies to address each customer’s interests and needs. By having access to detailed data such as consumer preferences, digital interactions, purchase history, and behaviour, brands can deliver personalised experiences based solely on the data their customers willingly share.

Departing from strategies centred around third-party data can foster transparency and boost consumer trust in their brands. In the past, overreliance on 3P data led to advertisers tapping into only 40% or less of their company’s first-party data potential.

                                                                          Source: eMarketer

Today, first-party data remains a work in progress for many businesses, with challenges that marketing experts are still working to overcome.

Hurdles in Utilising First-party Data

Here are some of the prevalent challenges marketers encounter when seeking to leverage customer data:

• Creating customer profiles: Consumers typically interact with brands across various channels and platforms. Businesses can attain a unified customer view and personalise marketing messages only by amalgamating data across channels and consolidating multiple customer profiles.
• Forming audience segments: Brands aiming to transition from a 3P data strategy must build or expand their first-party data collection. When executed effectively, they can delineate and generate audience segments based on user interactions. Moreover, such segmentation can assist companies in monetising their websites or mobile apps more effectively.
• Devising actionable data strategies: Strategy historically guides the entire process. This is why companies need to comprehend the resources and data they must collect. Subsequently, they can tailor the strategy for every touchpoint and map it across the customer journey.

Formulating a first-party data strategy might seem like a complex endeavour. However, reassessing your practical strategies can be the key to establishing more direct relationships with your audience and effectively conveying how your customers will benefit from sharing their data.

Strategies for First-party Data Collection

79% of American consumers are concerned about sharing their personal information online. At times, such privacy apprehensions can dissuade clients from engaging with or making purchases from a company.

Recent changes to third-party cookies underscore businesses’ need to invest in data transactions that deliver value, employ a data management platform, and centralise all CRM and tracking data.

Source: IAB

Acknowledging that consumer data is a privilege that companies should continuously earn is vital. With brands now obligated to be transparent about data collection, they must obtain consent from customers to track and utilise their personal information.

Here’s what brands can do to establish a value exchange, entice consumers to opt in, and boost customer retention:

• Clearly communicate the reasons behind data collection and usage
• Ensure transparency by empowering customers to control their privacy settings
• Emphasise the benefits of sharing data, such as an enhanced customer experience, exclusive offerings, loyalty programs, etc.

From the business perspective, brands must effectively capture and manage 1P data. This way, they can construct compelling touchpoints, deliver more pertinent client experiences, and fortify customer relationships.

If you missed our recent article discussing the impending shift from CCPA to CPRA, cheque it out here to learn how these changes will impact your company’s data compliance efforts.

Let’s delve into a closer examination of three essential activities crucial for successful first-party information capture.

1. Establish a Foundation for Data Management and Acquisition

Identifying inefficiencies and closing gaps in the data and analytics structure can assist businesses in managing, integrating, and formatting data effectively.

Efficient integration serves as the bedrock for leveraging consumer data. This underscores the significance of marketing professionals implementing robust data acquisition processes and specific technologies like LMS Sync – Phonexa’s lead management solution – to tap into audience insights, derive value from every lead, and recalibrate marketing strategies.

2. Implement Tailored Approaches to Data Collection

Privacy concerns prompt customers to scrutinise the details of every privacy policy, necessitating organisations to articulate how they employ consumer data. The primary objective for a company addressing consumer privacy is to ensure customers comprehend its data capture methods.

Offering the audience more control and education regarding data privacy stands out as one of the principal ways to earn their trust.

Source: Gartner

After gaining customer trust, companies can collect 1P data through website tracking pixels, CRM, marketing automation solutions, and Data Management Platform (DMP).

In essence, adhering to best data privacy practices and ensuring compliant data collection can assist brands in enhancing customer experience across their marketing channels.

3. Develop a Convincing Value Proposition

Encouraging customers to share personal information often necessitates value propositions such as transactional rewards, incentivised offerings, or loyalty programs.

Brands have various opportunities to learn about customers. For example, leveraging a post-purchase customer experience enables companies to gather insights about the client and the product, enhancing marketing and business communication. Additionally, retargeting campaigns and 1:1 communication through social media, phone calls, or email can also streamline consumer data capture.

In summary, marketers must adopt a more sophisticated approach to data utilisation and a more granular strategy for capturing it. Elevating engagement through owned marketing channels will undoubtedly reduce friction, improve customer retention, and reveal opportunities for gathering valuable data.

First-party Data Sources

In the present landscape, consumers wield greater control over their experiences. They engage with brands across an array of devices and channels, prompting businesses to continually forge new touchpoints and personalise these engagements.

Harnessing first-party data aids marketers in shaping and refining the customer journey, which encompasses three fundamental stages:

1. Establishing connections and fostering repeat customers.
2. Cultivating emotional relationships to enhance customer lifetime value.
3. Delivering exemplary customer service to combat attrition.

Each stage contributes to honing a brand’s customer-centric approach and ensuring customer satisfaction. Nevertheless, accumulating a substantial volume of first-party data and its optimal utilisation necessitate a strategic approach to digital interactions and data origins.

Let’s delve into a more detailed exploration of some of the premier sources of 1P data.

Utilising First-party Data for Marketing Success

1P data forms the foundation for comprehending and establishing connections with customers. Nevertheless, a significant number of marketers still lack suitable data strategies and technologies to unlock its complete potential.

The following outlines how businesses can employ first-party data for marketing purposes and activate customer data to propel business growth.

Determining the Optimal Utilisation of First-party Data

Setting goals is a top priority for any company aspiring to formulate or implement a first-party data strategy. Businesses should commence by discerning how they intend to communicate with customers through their brands and the offerings they wish to present.

Consider addressing the following queries to ascertain the primary marketing goals that will assist in crafting a successful strategy:

• What constitutes an outstanding omnichannel experience for your customers?
• How can you initiate real-time personalisation?
• What captivates your audience?
• To what extent can you identify trends and comprehend specific customer behaviour?
• Can you gain a clear insight into first-party data?
• How do you re-engage customers who abandoned a conversion flow?

Develop a Strategy for First-party Data Collection

Mastering the art of gathering first-party data is the cornerstone of an omnichannel strategy. It contributes to enhancing customer loyalty, retention, and satisfaction for companies.

The initial step for businesses is constructing a data roadmap outlining the necessary initiatives to achieve predefined objectives. This tangible outline typically encompasses deliverables, action plans, strategic goals, gap analysis, investment priorities, and more. The roadmap facilitates the creation of a seamless path to purchase, enabling clients and prospects to explore products and discern their desired outcomes effortlessly.

Seek Permission for Data Collection

It’s common knowledge that businesses must be transparent regarding data collection. Securing your target audience’s comprehension of the reasons, benefits, and your brand’s obligations associated with first-party data collection is pivotal for the brand’s well-being and future growth.

Transparent data collection isn’t solely about grappling with intimidating acronyms such as IDFA, GDPR, or CPRA. It is fundamentally about instilling trust and cultivating enduring customer relationships.

Cheque out our recent article detailing the impacts of CPRA implementation on how businesses manage consumer data, effective from January 1, 2023.

Experiment, Refine, and Reassess

The learning, experimenting, and refining process is perpetual for marketers engaged in first-party data collection.

Dedicating time and energy to testing is crucial. It assists brands in discovering the most productive methods for gathering customer data and fine-tuning the utilisation of 1P data. A/B testing of ad creatives, email templates, or campaigns is a valuable practice to gauge the target audience’s response.

Use Cases for Marketing with First-party Data

A comprehensive understanding of the entire buyer journey is pivotal for marketers seeking to enhance a brand’s overall marketing efficacy.

The strategic integration and activation of first-party data across all touchpoints empower brands to adopt a more customer-centric and triumphant approach. A case study presented below illustrates how the collection and adept use of first-party data, coupled with the right martech stack, can significantly impact brand consideration and customer experience.

Another compelling illustration showcasing the potential of prioritising first-party data in propelling business growth is the case study of Kia’s transformation into a more customer-centric enterprise.

For Kia, leveraging customer data involved formulating cross-channel marketing strategies, pivoting from car dealers to end-users, identifying the necessity for novel website features, implementing cutting-edge tech solutions, and much more. This journey is just a glimpse into the company’s ongoing digital transformation as it navigates the landscape of privacy-centric practices.

Grasping First, Second, and Third-party Data

Let’s recap our understanding of first-party data and delve into the key distinctions between first, second, and third-party data.

Key Insights: First-party Data

• First-party data constitutes the information gathered by brands from their customers.
• It encompasses digital interactions, subscriptions, customer preferences, in-store purchase history, cross-platform data, etc.
• Marketing automation solutions, CRMs, DMPs, or website tracking pixels can facilitate the collection of first-party data.
• First-party customer data is instrumental in acquiring audience insights, personalising content and advertisements, predicting purchasing behaviour, and adhering to the latest privacy regulations.
• It ensures data quality, accuracy, and relevance.

Second-party Data

Second-party data is essentially another company’s first-party data, which the company chooses to sell or share with another entity.

Here are several instances of second-party data:

Comparing First-party Data and Second-party Data

Certainly, each of the three categories of customer data carries its own advantages, drawbacks, and distinctions. Let’s examine the key characteristics.

Here are some primary advantages of second-party data:

• Enhanced insights into existing customers and prospects
• Improved targeting capabilities
• Opportunity to broaden a company’s marketing reach
• Insights into similar audiences

Key drawbacks of using second-party data:

• Varying standards of data collection and management
• Limited knowledge of data quality
• Potential issues with data integration

In comparison, it’s evident that companies utilizing second-party data lack both exclusive ownership and the competitive edge provided by first-party data.

Third-party Data

Third-party data is information acquired from an external broker, a third party that did not originally collect the data but aggregated it from diverse sources. This data typically stems from online social media interactions, search history, or online transactions.

Here are a couple of instances of third-party data use:

• A ski resort aiming to advertise in Utah purchases information from a broker or marketplace on local internet users.
• A customer support team can utilize pertinent third-party data points to better understand customer needs and enhance service quality.

Comparing First-party Data with Third-party Data

Considering its nature, third-party data can encompass a variety of insights that might not be matched even by first-party data. However, there’s a caveat: the methods employed to collect it.

There is no way to verify whether a third party was adhering to data privacy laws while gathering customer information, which is one reason why the use of such data is frequently restricted.

Let’s delve deeper into the advantages and drawbacks of using third-party data.

Here are some of the primary advantages third-party data offers:

• Helps in expanding upon existing customer profiles.
• Provides additional audience insights.
• Often distilled into audience segments.

DIsadvantages of using third-party data:

• The use is often restricted
• Data may lack uniqueness
• Parts of datasets can be of low quality
• Lack of transparency in data collection
• Possible issues with data integration

From a business standpoint, utilising third-party data can be risky due to the lack of transparency in data collection. Besides the risk of breaching data privacy, the information might lack uniqueness.

Since competitors can purchase the same datasets from brokers, you might likely disregard this data and concentrate on capturing relevant and valuable first-party customer data.

Uncover the Potential of First-party Data

It can’t be overlooked that third-party data fails to sustain success, prompting brands to seek ways to obtain distinctive and pertinent consumer data. Many astute marketers concentrate on reshaping their brands into customer-centric entities, amplifying the use of first-party data, and crafting data-driven strategies.

Book a consultation to learn how Phonexa’s suite of marketing automation solutions can help you build customer profiles, gain audience insights, and recalibrate your marketing strategy.

Frequently Asked Questions

When considering investments in martech, brands dedicate 26% of their marketing budget, even in uncertain times, covering both essential and desirable martech tools.

While the distinction between the two may seem clear, rapidly evolving consumer behaviour and the surge in customer communications have transformed even some ostensibly optional functionalities. In certain cases, these functionalities align with core martech components like web analytics, CRM, and call tracking.

An enterprise’s ability to navigate the marketing technology landscape relies on various factors, including a well-integrated stack. Undoubtedly, having all the necessary technology in place is crucial. This is particularly true for brands allocating a small portion of their budget to driving sales calls. What they truly require is an efficient call tracking tool.

Here’s why employing a call tracking marketing solution is vital for revenue growth and the scalability of your business.

Understanding The Significance Of Call Tracking

In today’s landscape, consumers hold higher expectations and increasingly stringent standards for client service and support. This is one reason why brands often adopt an omnichannel approach to the customer experience, consolidating data from various channels such as emails, live chats, and phone conversations.

Businesses need all the essential customer data to refine a buying journey and tailor CTAs. Call tracking enables enterprises to achieve closed-loop attribution, acquire crucial data, establish caller profiles, and more. In other words, it provides them with an opportunity to see the complete picture.

Furthermore, call tracking aids marketing experts in identifying which campaigns generate the most calls, monitoring specific initiatives through dynamic phone numbers, and evaluating the current and future marketing capabilities of the company.

As previously mentioned, evaluating cross-channel performance is vital for any enterprise. Therefore, it’s not uncommon for businesses to seek platforms or software that can help answer fundamental questions, such as:

• Which ads prompt most of the calls?
• Can I identify the keywords that bring more leads and trigger more calls?
• How effective are my landing pages?
• Which campaigns have the best ROI?

Today, measuring your marketing impact is crucial for the viability of your organization.

Phonexa’s call tracking software, Call Logic, accomplishes precisely that. For example, brands frequently use keyword tracking to evaluate campaign performance at the keyword level. This way, they can determine which conversion keywords attract their prospects and refine their funnel.

Multi-channel attribution is one of the many fundamental components of call tracking software. Here’s why it’s essential for any business:

• Its transformative potential can revolutionize a multi-channel strategy.
• Enterprises can automatically track calls and precisely identify lead sources.
• It provides the capability to understand clients’ needs and predict their behaviour.

Call tracking software is a reliable way to identify all the contact points and manage the customer lifecycle.

Unlocking Reporting and Analytics Proficiency

Like any modern business, you’ve likely contemplated creating a tracking strategy. However, let’s acknowledge that any effective plan involves real-time reporting and analytics. The absence of these components could spell doom for your company.

Sophisticated reporting and analytics functionalities are frequently integrated into call management software. This empowers brands to evaluate all the gathered information, optimise the utilisation and significance of acquired data, and expedite their analysis. Consequently, enterprises can comprehensively examine traffic sources, trends, call volumes, keywords, and approaches.

Now, let’s delve into a detailed exploration of the advantages these features provide.

Keep Your Company Up To Speed

Capitalising on real-time reporting enables the continual monitoring of each incoming call, displaying details such as duration, hang-ups, missed calls, conversion rates, click-through rates, and more. In essence, it provides a means to evaluate the effectiveness of calls within the customer conversion path.

Make Informed Decisions

Armed with comprehensive information on campaign performance, enterprises can identify weaknesses, discern which campaigns are achieving their objectives, seamlessly withdraw ads, or make instant adjustments.

Recover Lost Leads

Accessing details about prospects who didn’t convert is vital for businesses. These features aid in measuring and evaluating customer acquisition costs and successfully implementing lead scoring for inbound call leads.

Cultivate Client Trust

Brands cannot afford to overlook how clients respond to their services, support, or ads. Real-time reporting and analytics empower brands with profound insights into launched campaigns and every conversion, allowing them to reflect on CX and bolster client trust.

Optimal Strategies for Harnessing Call Tracking

It’s imperative for marketing specialists to access comprehensive data on overlooked prospects, achieved conversions, and customer behaviour. Incorporating solutions such as call tracking allows the amalgamation of offline and online efforts, the allocation of phone numbers to specific campaigns, and the attribution of each call and conversion.

Integrating call tracking can profoundly strengthen your enterprise regardless of your industry, be it insurance, solar, legal, or home services. Here’s how:

• Monitoring calls aids in establishing an exceptional support team and enhancing CX
• Employing IVRs and surveys aids in gathering vital data and attaining insights into customer behaviour
• Tailoring the call experience contributes to keeping clients engaged
• Implementing intelligent call routing through real-time reporting enhances CR
• Incorporating AI-powered IVRs and chatbots and facilitating client communication with company representatives ensures elevated customer satisfaction and retention rates
• Identifying overlooked opportunities and ensuring the efficient utilization and allocation of available resources is facilitated by this tool

It’s that time of month – here are just some of the latest features we’ve released across the Phonexa suite in recent weeks.

Ping Post Calls Integration Builder Support

Everyone who uses Phonexa loves the Integration Builder. So we made sure to spread the Integration Builder Support love to ping post calls as well.

Our Integration Builder now supports ping post calls flows through LMS Sync, providing clients with a powerful new tool to quickly and easily build integrations and make updates as needed.

The best part? The user-friendly interface is designed so that you don’t need developer support.

LEARN MORE: Integration Builder

Filter Leads Based on DNC Parameters & Stay Compliant

We’ve launched a new feature within iClear that cheques in real-time the “Do Not Call” status for the lead phone number, a cost-effective alternative to our more comprehensive service of Phone Number Analysis.

The new service aims at filtering the leads based only on DNC parameters. This is especially important because it helps you stay compliant with the FTC and state guidelines by scrubbing against daily updates of DNC lists.

By the way, did you know that the latest FTC report showed that consumer complaints about robocalls and unwanted live telemarketing calls have decreased to a five-year low?

LEARN MORE: iClear: Do Not Call cheque

New Report Identifies Lead Rejections Based on Rules

Phonexa clients increasingly use iClear’s advanced rules because it offers incredible flexibility in creating and managing a variety of rules for processing, filtering, and routing leads based on the complex logic of conditions and actions.

Now we have a useful report that tracks the performance of the configured advanced rules and quickly identifies the lead rejections based on those rules. The report contains information on the number of processed advanced rules and the number of rejects based on those rules.

LEARN MORE: iClear: Advanced Rule Reject Report

Streamline & Enhance Workflows Through Disposition Summary Report

The Disposition Summary Report is a powerful new feature in our system designed to streamline and enhance workflows by providing valuable insights into the dispositions pinged back into the system.

Key features include a detailed overview of the disposition pingbacks in a consolidated report, real-time updates on disposition changes, and enhanced decision-making based on the feedback from the buyers on the quality of the leads to optimise the processes.

Every time a new disposition is pinged back into the system it will be immediately updated in the report and can be viewed and analysed from various perspectives such as:

• Disposition Summary by Buyer
• Disposition Summary by Publisher
• Buyer Monthly Summary
• Global Publisher Review
• Publisher by Month
• Publisher by Campaign
• Publisher by Day

LEARN MORE: Disposition Summary 

Optimise Email Configuration For Deliverability

According to the latest industry reports, the average email deliverability rate across various email marketing platforms is 84.2%.

In our continued efforts to improve email deliverability, we’ve introduced a new E-Delivery feature that allows clients to test the configuration and deliverability of the template to the inbox.

The Email Tester feature provides detailed information on variables like Spam, Authentication, Headers, DNS, Links, and more.

Get ready to identify and fix configuration problems in advance for better inboxing.

LEARN MORE: Email Templates 

Improved UX for Instance Interface

We’re always burning the midnight oil looking for new ways to improve the user experience. Our toiling and tinkering have led to a new feature that enables users to hide or show less frequently used filters in the most popular reports. It just takes a click to hide or unhide the filters for a cleaner and more focused experience.

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing team@phonexa.uk.

It’s that time of month! Here are just some of the newest features we’ve released in recent weeks across the Phonexa platform.

Updates in Opt-Intel

Get Compliant with New One-Click Unsubscribe Feature

Google and Yahoo recently announced new requirements and email sender guidelines for bulk email senders.

Not only have we followed along, but we’ve been working on an easy solution for those of you who’d like to efficiently manage suppression lists and opt-outs.

To get you compliant right now with Google and Yahoo’s new rules, we created a new one-click unsubscribe feature in Opt-Intel, our suppression list management tool.

Here’s how the new opt-out feature works: When the unsubscribe link is clicked, it redirects the user to a new page that indicates a successful unsubscribe. There won’t be any additional requests to re-enter email addresses or to provide any additional information, making it easier for everyone to manage unsubscribed.

Learn More

Updates in Lynx

Create & Track New Offers For Mobile 

Did you know that 31% of consumers prefer to shop via mobile – crazy, right?

But that also means more affiliate traffic to mobile apps!

With our latest offer type, you can create and manage mobile offers inside of Lynx, our click tracking platform.

The Mobile Offer is used to track offers that send users to the Google or Apple Mobile App Stores instead of website domains or web properties. You can track conversion events from those same applications and align them with your offer goal in Phonexa.

Learn More

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing info@phonexa.com.

Companies are under constant demand to provide consistent and secure online experiences and transactions.

Authenticating consumers, however, often serves as the biggest challenge for e-commerce retailers.

Retail e-commerce sales in the United States are expected to grow 56% through 2026, according to eMarketer and Statista. Yet, e-commerce losses due to digital payment fraud in 2022 amounted to $41 billion globally, and industry analysts predict that figure will reach $48 billion by the end of 2023.

The plague around the practise requires e-commerce companies, as well as performance and affiliate marketers alike, to purge their processes.

To help you gauge the effectiveness of your fraud prevention measures, we’ve introduced a brand-new tool: the Marketing Fraud Prevention Proficiency Quiz.

Take the Quiz

One of the companies leading the charge against fraud detection and identity verification practises is Kount, an Equifax company and fraud prevention and digital identity solutions provider.

Kount’s technology builds personal profiles with hundreds of data points — propensity to spend, buying habits, payment history, and more — so that businesses fully understand who is interacting with their brand.

Kount’s network uses artificial intelligence and machine learning to connect trust and fraud data signals from 32 billion digital interactions, 17 billion devices, and five billion yearly transactions across 200 countries.

The Boise, Idaho-based brand — which was acquired by Equifax in 2021 for $640 million protects more than 9,000 businesses worldwide, including the likes of eHarmony, Getty Images, AMC, GNC, and Bodybuilding.com, among many others.

How have advances in technology contributed to the prevalence of online fraud?

Przybyla: The advances in technology have not only brought benefits and increased the ease of online interactions but have also made it easier for both criminals to exploit emerging technologies for their own gain. Cybercriminals have evolved their methods for targeting platform data and thus obtaining consumer personal information. Once obtained this information can be traded in the dark web resulting in sophisticated fraud attacks.

Schaffer: Within the affiliate marketing industry, automation tools used by bad actors to perpetrate fraud are evolving and becoming more sophisticated by the day. Scripts, bots, and other mechanisms that emulate the behaviour of real users create an environment where significant amounts of personal data can be manipulated to generate fraudulent leads. These tools, coupled with additional technological advancements related to both data scraping and identity fraud, create a challenge for the industry to identify and reduce this type of fraud.

How have e-commerce businesses become more susceptible to fraud? What areas of the business are increasingly vulnerable?

Przybyla: E-commerce has a higher susceptibility to fraud since it doesn’t require a physical presence of either the customer or the payment method at the point of transaction. The fraudster can simply buy stolen credit cards from the dark web and use the information to make purchases in a way that allows the fraudster to remain anonymous and perform the attacks from anywhere in the world.

How have businesses that rely on lead generation become more susceptible to fraud? What areas of the business are increasingly vulnerable?

Schaffer: Lead generation fraud takes many forms. The lack of adequate and standardised fraud prevention and detection measures coupled with the ever-increasing complexity of lead generation processes expose businesses to purchasing fake leads. When left unchecked, this results in significant financial losses, exposure to compliance violations, misplaced attribution, and reputational damage.

What fraud prevention measures are most effective for e-commerce businesses?

Przybyla: Implementing an end-to-end solution that incorporates both supervised and unsupervised machine learning is the most effective way of preventing fraud in e-commerce. Unsupervised machine learning detects emerging attacks and is able to identify the characteristics and patterns of the attack. Supervised machine learning takes historical insights and recent outcomes to confidently assess the risk associated with a transaction. Making sure you combine artificial intelligence and machine learning with a solution you can implement at various interactions in the customer journey, like Kount, can help detect fraudsters sooner and prevent their flow through the journey.

What fraud prevention measures are most effective for affiliate marketing businesses?

Schaffer: Deploying thorough and customised validation rules and processes which verify the legitimacy of leads in real-time and filter out fraudulent traffic requires systems capable of verifying contact information, such as email addresses and phone numbers, as well as identifying anomalies related to both individual user behaviour and abnormal changes in KPIs associated with a given lead source.

Which fraud prevention security measures should be used in conjunction to provide the best possible protection against fraudsters?

Przybyla: State of the art artificial intelligence and machine learning combined with tried and true fraud expertise capable of assessing your fraud strategy and providing insights and recommendations to optimise your fraud strategy is the best way to stay ahead. Successful fraud prevention strategies don’t just focus on keeping out the bad guys. Instead, they focus on providing the best customer experience while simultaneously increasing revenue.

Schaffer: Usage of a robust tracking platform with integrated fraud detection capabilities combined with effective monitoring and analytics is a key requirement for any business looking to prevent fraud. This, however, must be utilised in tandem with creating thorough vetting and due diligence processes when selecting affiliate partners.

How are Kount and Phonexa staying at the forefront of fraud protection and keeping business both safe and confident? What are some of the recent milestones you’ve accomplished on this front?

Przybyla: Attack vectors are constantly evolving and becoming more sophisticated. Combining the best in class artificial intelligence and machine learning technology with a data network composed of both depth and breadth allows Kount to provide accurate and confident responses in real-time. Creating APIs to access evaluations and scores at various interaction points in the customer journey allows merchants to make confident decisions around the customer trustworthiness. Kount’s 360 platform will combine Kount’s technical expertise with Equifax data to provide an end-to-end solution to assess the trustworthiness of the payment event, customer identity, and event compliance within a single platform at various points in the customer journey.

Schaffer: Our customer needs in their respective businesses are unique, so we’ve created an all-encompassing anti-fraud toolbox, iClear, that allows them to rapidly customise multiple layers of fraud detection and prevention. Additionally, we have built integrations with other leading fraud prevention providers to give our customers the flexibility to deploy third-party services within the Phonexa platform.

About the Experts

Scott Przybyla is the Vice President of Global Channel Partners at Kount, an Equifax Company. He joined Kount in 2018 to run the Direct to Merchant side of the business. In 2021, Scott assumed the role of leading the Global Channel Team where he is responsible for ensuring partners worldwide are protected against online fraud so that individual merchants/sub-partners can grow revenue efficiently and safely. Scott has been in leadership roles for 25 years and always in customer-facing positions. Prior to joining Kount, Scott worked in the commercial real estate industry where he led teams of agents who sold a variety of investment properties.

Jeff Schaffer is the Chief Operating Officer of Phonexa and drives new initiatives and expands brand awareness for the company. Schaffer is a seasoned business professional and executive with over 22 years of experience in business management, sales development, and digital marketing transformation. His diverse experience has landed him in leadership roles across top firms in financial services, insurance, e-commerce, and performance marketing.

Some in the digital marketing space are becoming quite uneasy over the many changes in data marketing. The diminishment of third-party data from major firms like Google and Apple has been especially unnerving to many. But there are still a multitude of ways that marketers can utilize data in their strategies.

Here are six examples of how data and data analytics can be used, even if you do not have access to cookies and other types of third-party data.

First-Party Data

In lieu of third-party data, companies can still find great value in using their first-party data—which is simply data that you alone have access to because of customer and existing marketing efforts. There is great value in first-party data because it is proprietary to your business and reflects your specific efforts and consumer audience.

First-party data can be collected through a variety of means, including call tracking, lead tracking, client surveys, click tracking, email marketing, and more.

Automation

A key to actually utilizing your data is to use automation in your data collection and analysis. Tools, like a lead management system or call analytics will help to organize your data and format it into reports to highlight opportunities for marketing optimization.

Caller Details

By using call tracking, a business can see the performance of all their call campaigns or get a more granular view by looking at call details. With caller details, you can get insights like where your calls originated, when callers dialled you, how long the call was, and more. These particulars of each call can add up to tell a story about the efficacy of your call campaigns.

Predictive Analytics

One of the most powerful uses of data comes in the form of predictive analytics because it gives firms the ability to plot out future campaign initiatives while minimizing their risk. Predictive analytics uses your existing data with predictive modelling to forecast probable outcomes for your campaigns under different variables.

With predictive modelling driven by data, you are able to forecast your profits that could result of expanding which territories you target or what hours your call centre is open. By providing you with a glimpse into the future, predictive analytics can have a major impact on your business just by using first-party data.

Comparison Reports

With a greater volume of data comes more opportunities to use it, and that couldn’t be more apparent with the usage of comparison reports. These reports allow marketers to see data sets side-by-side, looking at differences in performance on a day-to-day, month-to-month, or year-to-year basis.

These comparisons can show the success or ineffectiveness of new initiatives or reveal trends that can be capitalised upon. By comparing data from different times, marketers are able to see how their campaigns have performed and make strategic adjustments.

Integrations

The key to having a data-driven marketing strategy begins with having a data-driven tech stack. You must be able to collect data from varying sources. If your marketing funnel is not integrated in a way that shares data, it might be time to look at a new solution for your tracking and distribution.

With an impressive 23.53% CAGR and 15.1 GW cumulative solar capacity, the UK’s solar market is a fertile ground for solar lead generation of all types and scales. And you can get your piece of the pie too, whether you manufacture, install, or maintain solar panels.

Chances are the only thing separating you from exponential growth is the right lead generation strategy. If you have one, congratulations: you’re already in the winning spot. And if you lack one…then read this solar lead generation guide to bridge the gap.

In the following chapters, I’ll dig deep into the three fundamental solar lead generation strategies:

• Solar lead generation using earned media
• Solar lead generation using paid advertising
• Buying solar leads from third-party providers

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The Three Solar Lead Generation Pathways

For those willing to get the gist of it without digging deep into the matter, I’ve created an overarching table to put all three lead gen methods into perspective.

Here you go:

All these solar lead generation strategies are viable under specific circumstances, but it’s usually better if you combine all of them instead of relying on a single traffic channel.

For example, if you’ve generated a decent number of organic solar installation leads but can’t drive enough maintenance leads, you can leverage paid ads or buy these leads from lead generators. The advantage of buying solar leads is that you can narrow it down to specific demographics and psychographics, maximising your conversion potential.

Chapter 1 – How To Generate Solar Leads Using Earned Media

Solar lead generation using earned media is the only way to get solar leads for free and guarantee yourself a steady flow of customers in the long run. However, attracting a significant organic audience requires compelling content, sharp marketing acumen, and timing.

Here are the 5 pillars of organic solar lead generation:

• Email marketing
• Social media marketing
• Content marketing
• Referral marketing
• Offline marketing

Before I elaborate on these aspects, let me introduce the common challenges most solar companies face on their way to sustainable organic lead generation:

And now let’s get back to our 5 pillars of organic solar lead generation.

Organic Solar Lead Generation Pillar #1 – Email Marketing

Not only is email marketing on the rise – 50.8% of email marketing professionals doubled their ROI recently – but it seems a natural fit for solar products. From general educational content to personalised emails, you can cover every target lead group with various email formats and even impress recipients with AMP emails that enable instant purchases.

Here are some specific emails you can send to different solar leads:

• Welcome emails to users who have just signed up for your website
• Follow-up emails to users who have installed an app or downloaded a guide
• Engagement emails to users who have browsed your pricing page
• Reengagement emails to users who have abandoned the cart

When it comes to email marketing, the best idea is to personalise your emails as much as possible so every recipient gets a unique resonating message factoring in who they are, what they want, and their previous experiences with your company and possibly other companies.

Here are the solar lead generation email examples for different stages of the sales funnel:

Email marketing perfectly synergises with SMM, amplifying your efforts across channels. For example, you can include successful social media posts in emails, offer incentives to sign up for your newsletter, or reinforce your emails with user-generated content from social media.

Organic Solar Lead Generation Pillar #2 – Social Media Marketing

With 73% of the population in the United Kingdom using social media daily, many solar brands are doubling down on SMM to win their customer share. Even though solar products may not suit every social media platform, chances are you’ll successfully promote on these seven:

• LinkedIn
• Facebook
• Instagram
• Pinterest
• YouTube
• X
• TikTok

Here’s more about how to generate solar leads on the mentioned social media platforms:

Solar Lead Generation on LinkedIn

The 9th most popular social media platform in the United Kingdom, LinkedIn is an unambiguous leader in B2B solar lead generation and a knowledgeable user base.

You don’t necessarily have to take away all the fun from your content, but it might be a good idea to double down on case studies, guides, and research papers. You might not grab leads as easily as on Instagram, but those you get will be more likely to buy from you.

LinkedIn solar lead generation example:

Solar Lead Generation on Facebook

Home to over 3 billion monthly users, Facebook allows you to tap into the most diverse demographics, which is especially valuable for global companies. You can use almost any type of lead gen materials on Facebook, including posting in groups, capitalising on user-generated content, and collaborating with other solar brands and companies from related industries.

Facebook solar lead generation example:

Solar Lead Generation on Instagram

Instagram may not be as good as YouTube when it comes to attention span, but you can drive lots of leads if you manage to squeeze your main ideas into relatively short video presentations. Your best weapons are high-quality photos and field footage.

Instagram solar lead generation example:

 

 

 

 

 

 

Посмотреть эту публикацию в Instagram

 

 

 

 

 

 

 

 

 

 

 

 

Публикация от World tech | Engineering (@world_tech_75)

Solar Lead Generation on Pinterest

The world’s best digital scrapbook may be the platform where you want to prioritise the female audience. This is easy to leverage, though: with their environmental impact and saving potential, solar panels are appealing to women’s hearts.

Pinterest solar lead generation example:

Solar Lead Generation on YouTube

Everyone watches YouTube, so finding and nurturing your leads should be a problem. Shoot educational content, guides, interviews, and anything that can educate, nurture, and eventually convert your solar leads.

YouTube solar lead generation example:

Solar Lead Generation on X

X is all about news and trends, so the content should resonate with the burning issues of the day or reflect the latest changes in the market. X is superb for personal engagement with solar leads – here, you can build your reputation and boost customer relationships like nowhere else.

X solar lead generation example:

Solar Lead Generation on TikTok

Solar might not be a fun industry per se, but you can benefit galore from TikTok users if you show your flavour to audiences spanning their 20s and 30s.

TikTok solar lead generation example:

@future_explored Where would you put one of these? #futuretech #ecofriendly #sustainability #solar #tech #technology #ecotok ♬ original sound – Future Explored

Organic Solar Lead Generation Pillar #3 – Content Marketing

While it’s obvious that high-quality content is a must, you may wonder how to match it with their expectations.

To create high-quality content, you need three things:

• Unique selling proposition
• Segmentation
• Search engine optimisation

Unique Selling Proposition (USP)

Every major content piece should contain an irresistible selling proposition that explains why your solar products or services are one step above the competition. Whether your panels are cheaper or more durable, you should articulate it in your USP and content.

USP examples for solar lead generation:

To craft a USP, you should know your target buyers and what you can offer them. In other words, you must segment your solar leads by demographics, psychographics, previous interactions, and anything else you find appropriate. The rule of thumb is that the more granular the segmentation, the easier it is to hit the bull’s eye with specific buyer personas.

Segmentation

Segmentation is key to targeting both organic and paid leads. However, to segment your leads, you need to generate them first, and this is where things get tricky.

How do you generate leads if you don’t know who you want to generate?

Your saviour is marketing automation software, which can minimise the number of solar leads you need to create profitable marketing patterns. A well-thought-out lead management system like Phonexa will uncover your solar leads on the fly, giving you an overarching view of your sales funnel.

More specifically, here’s what Phonexa offers when it comes to solar lead tracking:

• LMS Sync – comprehensive lead management software suite for lead tracking, distribution, analytics, and real-time reporting
• Call Logic – call management software for processing solar call leads
• HitMetrix – customer behaviour analytics, including heatmaps and session recordings
• Lynx – click tracking software to attribute and measure clicks and conversions

United into a single system, these solutions can help you quickly develop solar buyer personas and minimise the trial-and-error phase before you are ready to cater for different groups of leads with a wide range of marketing strategies.

Search Engine Optimisation (SEO)

While segmentation addresses solar leads, there’s also a way to address search engines so your content ranks higher: search engine optimisation. Content-wise, SEO boils down to selecting the right keywords alongside optimising various on-page attributes (URL structure, meta descriptions, title tags, etc.) and off-page attributes like backlinks and social signals.

Selecting the right keywords means choosing the keywords you can realistically rank for. Extremely competitive keywords won’t work for brands with a small online presence.

Here’s an example of a highly competitive keyword:

Hitting the top-3 or even top-5 for this keyword is nearly impossible unless you have a stellar online presence. On the other hand, there are plenty of less competitive keywords to capitalise on.

Here’s an example of a potentially profitable keyword for small solar companies:

If “used solar panels” fits your niche – if you sell solar panels or provide maintenance services – then this low-competition keyword can bring you tons of leads. There are more keywords of this kind – just use Ahrefs or similar tools to reveal your golden opportunities.

Organic Solar Lead Generation Pillar #4 – Referral Marketing

Referral marketing is one of the best ways to get free solar leads because you appeal to your existing customers who have already developed some loyalty towards your brand. Referral marketing is equally good for B2B and B2C, giving you the best of both worlds.

There are two ways to generate leads for solar with referral marketing:

• Run a referral programme. Satisfied customers are eager to share the news with their family and friends, but even more so if you incentivise them with bonuses, discounts, and perks. I recommend tiered rewards and two-way incentives (rewards for both the referee and the referral) to make your referral programme shine.
• Ask for referrals. You can ask your l customers for recommendations even without incentivising them. This will be harder, though, as most customers need a little nudge to act. But then again, it’s all about asking for a favour at the right time with the right words.

Here’s an example of how to get solar leads with a referral programme:

Organic Solar Lead Generation Pillar #5 – Offline Marketing

Last but not least, you can generate high-intent solar leads via offline events like workshops, trade shows, exhibitions, and more. You won’t reach as many solar leads as with online marketing, but the quality of these leads will be much higher.

Organising events will show people that you’re a real company that embraces personal connection. Moreover, such events are a great source for shooting unique content for months ahead, killing two birds with one stone.

Chapter 2 – How to Generate Solar Leads Using Paid Advertising

Now that you’ve finished Chapter 1, you are almost ready to generate solar leads using pad advertising, as you have the lion’s share of the knowledge you need.

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Here’s the deal: many aspects of organic lead generation apply to lead generation with paid ads – creating a USP, segmenting your audience, customising your ads, etc. – except that you must also know about paid ads and platforms.

Speaking of which, I kindly direct you to the mortgage paid ads lead gen guide, where I’ve dissected paid advertising. Don’t you worry that it’s about mortgage leads – all the principles hold water for solar leads as well.

Chapter 3 – How to Buy Solar Leads

I feel like there might be too much content on your plate for now, so I would suggest you pause before digging further into the complete guide to buying solar leads. I strongly recommend this guide for anyone seeking in-depth knowledge about purchasing solar leads.

As of now, it’s time to wrap things up by reminding you of the necessity to automate processes in the ever-growing solar lead acquisition market. Today’s lead management software leaves you no alternative simply because it does things faster and more accurately than humans.

Generate More Solar Leads with Phonexa’s Lead Management Automation Suite

At the risk of sounding pompous, I tell you this: Phonexa’s lead management software is a ticket to your lead acquisition Promised Land. The unique eight-in-one software package will cover your marketing needs from top to bottom without juggling different tools and systems, starting at only $100 monthly.

Get it all at one price now, or schedule a free consultation to learn more.

Frequently Asked Questions

We’ve compiled this comprehensive call tracking guide to share our knowledge and help you explore and compare the best call tracking software on the market. The software featured in this guide is rated based on research conducted by Calltracking. reviews.

How do you generally allocate your marketing budget: online form conversions or call conversions? While both methods have their merits, inbound phone calls hold indisputable advantages.

Understanding what prompts customers to call your business enables you to concentrate on effective marketing efforts, thereby reducing your cost per lead and enhancing ROI. Given the high value associated with inbound calls, it is crucial to track and measure both phone calls and digital marketing campaigns to facilitate improvements and optimisations. The key to achieving this is call tracking.

What Is Call Tracking?

Call tracking is a technology that informs brands precisely which marketing efforts triggered customers to contact them. Similar to a company asking a customer, “How did you find us?” call tracking tools provide an automated and more accurate method to obtain that information.

Phone tracking software handles the “remembering” for the consumer through call centre IVR and other tools, so agents and sales representatives don’t need to ask that question.

If you miss marketing attribution from phone calls, tracking software can bridge the gap between your marketing efforts and inbound calls. Once you understand your attribution, you gain visibility into the performance of both offline and online marketing.

However, what happens if a brand aiming to save time and money uses poorly designed call tracking software? Could it impact its brand awareness and reputation?

Source: Call Tracking & Conversation Intelligence Made Simple 

By implementing the right call tracking software, businesses can eliminate guesswork, analyse the entire customer journey, and more.

Here’s what accurately tracking phone calls can do for your business:

How Does Call Tracking Software Work?

Approximately 60% of companies depend on call-based campaigns to generate quality leads and revenue. They employ various strategies to engage their target audience and keep their call centres active.

When determining how to track incoming calls from pay-per-call, PPC, or SEO efforts, it’s essential to understand how call intelligence software functions. Similar to a potential car buyer wanting a “look under the hood” before taking a test drive, businesses seeking to implement call tracking solutions should grasp the fundamentals of its operation and what it involves.

Phone call intelligence helps you track calls effectively and understand how successful future marketing campaigns might be. It ensures all captured call data is searchable and analysable, identifies which keywords and actions have the highest marketing potential, and highlights efforts that need more attention or should be discontinued.

Phonexa’s Call Logic is equipped with all the essential tools, including call analytics, interactive voice response (IVR) service, predictive modelling, call tracking and recording, ping tree, automatic call distribution software, conversation intelligence, and more.

Call Logic enables you to respond to the evolving demands of modern consumers by defining the customer journey with detailed call insights, managing inbound calls with data-driven automatic call routing, and providing real-time data for effective campaign optimisation.

Since phone calls remain a primary lead source, it’s common for brands to use call tracking and lead management solutions to streamline their workflow. For example, the tracking software provides visibility into phone conversations, the ACD system handles call routing, and lead management software distributes inbound leads to departments or agents based on specific attributes.

As part of Phonexa’s marketing automation suite, these tools can help businesses utilise different distribution logic, reduce lead response times, and reach their prospective clients more quickly.

Here’s an example of a lead distribution logic that can be used by businesses offering financial services.

Companies of all types can leverage automatic lead distribution based on leads’ location, products they’re interested in, origin, and more. Of course, the preferred distribution criteria can vary from business to business.

Today’s fastest-growing and most successful businesses recognise that providing an exceptional customer experience is a key competitive differentiator. However, without the right call tracking software, businesses can miss out on valuable data from inbound calls, such as their sources, associated conversions, and context.

Сall Tracking Software Comparative Overview

This comparison chart aims to help you analyse each call tracking software’s offerings and compare features so you can choose the best solution for your business needs.

The following is a breakdown of the top eight software providers:

Call Tracking Software Providers — Detailed Comparison

Rating

Support Quality

Attribution

Reporting

Сall Analytics

Call Routing

Trial Period (not rated)

Total Score (out of 85)

This detailed comparison is based on research conducted by Calltracking.reviews, as well as our independent research. The evaluated products and data from eight companies listed in this table will assist you in assessing usability, fundamental and advanced features, integrations, review scores, and strengths and weaknesses.

In contrast to the initial research findings, the total featured score in our comparison table varies. In recent years, Phonexa has evolved into a significantly more robust marketing tool. We have surpassed our competitors by broadening and enhancing our call tracking and lead distribution features.

Why Is Call Tracking Important?

When marketers invest in pay-per-call tracking software and call analytics, they commit to a deeper understanding and improved customer service. With the increasing use of mobile search and click-to-call functionality, which enables consumers to contact your business instantly, it is crucial to understand all your calls.

However, businesses may recognise the value of phone call analytics and tracking and the problems they solve but fail to see the direct benefits for them. Here are several reasons why any company aiming to boost ROI and grow in the future should use call tracking for business:

Online Call Tracking for Real-time Call Bidding & Lead Acquisition

Agencies, affiliate marketers, and solopreneurs are always seeking to buy or sell leads. With Ping Post Calls 2.0, Phonexa’s solution for real-time call bidding and lead acquisitions, every customer touchpoint is fully automated, enabling interactions to occur in a split second.

It helps buyers bid for desired leads based on various criteria and campaign-specific components while offering publishers the highest value for their leads.

Combined with call distribution and tracking, Ping Post Calls 2.0 enables businesses to spend more transparently and strategically while maintaining consistency in how quickly they respond to sales opportunities and informing decision-making.

Is Call Tracking a Missing Piece of Your Attribution Puzzle?

The capability to track phone calls equips businesses with essential features and tools to comprehend collected data and enhance the customer experience. By obtaining attribution on their inbound calls, brands can identify which initiatives drive their call traffic, a crucial step in developing more effective marketing campaigns.

These possibilities arise from harnessing the power of phone calls. Investing in call tracking software and analytics is wise for any business, as phone conversations provide a vital person-to-person connection. This bond between consumers and brands is strengthened through phone calls and further reinforced by call intelligence.

Build your plan today or book a demo to discover how Phonexa’s call tracking software can help you capture vital call data, assess marketing campaigns, and increase revenue.

Frequently Asked Questions

How much does a call tracking software cost?

Call tracking software typically involves a monthly subscription fee, setup costs, and usage fees. The cost to your business will depend on various factors.

Before choosing software, consider the following questions to understand your potential costs:

• How many users do you need?
• How long do you need to store data?
• How many different publishers are you working with?

Answering these questions will help you determine the costs involved.