Traditional marketing outreach methods such as cold calls or in-person networking are no longer the sole dependable means for brands to generate leads. Many businesses have adopted a more strategic approach to their time and marketing endeavours. Instead of dedicating valuable time to routine tasks, they employ a lead flipping strategy combined with automation solutions to eradicate processing errors and enhance productivity.

While lead flipping is not a novel business concept, it remains among the most favoured methods for streamlining the lead distribution process and maximising profits. Here’s an in-depth exploration of lead flipping and its contributions to businesses.

What Is Lead Flipping?

Lead flipping, also referred to as lead brokering, involves the acquisition and resale of pre-qualified leads subsequent to their passage through a filtering system.

Many businesses lack the requisite expertise or access to a network of buyers, leading to challenges in lead buying and selling. To address this, companies often seek the services of a middleman—known as a lead broker—to facilitate the transaction.

What Is a Lead Broker?

Enterprises, including small businesses, amass substantial customer information, encompassing names, email addresses, and phone numbers. Small businesses may encounter difficulty in selling declined quality leads, prompting the involvement of lead brokers.

A lead broker acts as an intermediary, connecting lead sellers with potential buyers. Brokers typically engage in the purchase and resale of leads generated through various channels, such as email marketing, inbound forms, and live call transfers. While collaborating with a broker is a viable option, it is just one of many approaches to ensuring that leads gain optimal exposure and visibility.

Exploring the Compliance Aspect of the Lead Flipping Process

While lead flipping is an effective revenue-generating method, it comes with several drawbacks. Let’s delve into some of these challenges:

• Opted-in information: Marketers need to ensure compliance in the exchange of consumer information to avoid potential legal disputes.

• Risk of misuse: When selling leads online, it’s vital to take appropriate measures to prevent legal violations. Familiarising yourself with regulations such as CPRA, GDPR, and other data protection laws is crucial.

Is Lead Flipping Legitimate?

Whenever a company or broker sells leads, there exists a risk of misuse. Consequently, it is highly advisable for businesses to ascertain the identity of their buyers and understand how the acquired information will be utilised.

Without careful handling, consumer data may fall into the hands of unscrupulous entities. Therefore, completing a sale does not guarantee that leads will receive the desired outcomes; trust in the integrity of buyers or advertisers is imperative.

In today’s market, there is a heightened demand for niche leads. Businesses operating in sectors such as auto loans, home improvement, solar, or finance require a consistent influx of leads to support their growth. This explains the growing trend of companies seeking to use lead flipping while acquiring lists of high-intent lead prospects, such as home service leads or insurance leads.

How To Generate Revenue Through Lead Generation

Lead generation continues to be the lifeblood of marketing, driving demand for a brand’s products and services. Businesses are constantly seeking automation solutions to assist with recurring tasks, including nurturing cold leads, converting them into warmer prospects, and ultimately, transforming them into paying customers.

While not every company specialises in lead generation, many organisations aim to breathe new life into declined leads. Achieving this is nearly impossible without the implementation of the right sales lead software.

How To Acquire and Sell Leads Effectively

When considering the purchase or sale of leads online, it’s crucial to navigate the market strategically. Follow these tips:

1. Emphasise lead quality and ensure a genuine interest in the specific product or service.
2. Focus on segmentation based on factors such as age, interests, geographic location, and niche.
3. Prioritise lead quality over quantity when building your list.

Profitable Industries for Lead Flipping

Not all niches and leads are equal, leading to varying customer acquisition costs. Industries worth exploring for buying or selling leads include:

• Home services
• Solar
• Insurance
• Healthcare
• Finance
• Mortgage
• Loans
• Affiliate marketing

Starting a Lead Broker Business 

Entrepreneurs venturing into brokering or lead generation should carefully plan their approach. Consider how leads will be generated, determine service pricing, and ensure leads align with specific advertiser preferences.

Here are the key steps:

1. Choose a specific niche.
2. Establish a website or landing page with valuable information to attract potential clients.
3. Identify companies interested in selling leads or partner with affiliate networks.
4. Cultivate relationships with potential clients for long-term partnerships.

For businesses seeking an additional revenue stream through lead flipping, having multiple options for lead destinations is crucial. Features like Phonexa’s Ping Post Calls 2.0 enable businesses to deliver leads to various buyers, incorporating diverse criteria, filters, and prices.

Ultimately, incorporating automation software proves to be a wise decision for companies aiming to establish and expand their business while supporting their initiatives with a proficient lead distribution strategy.

Selling Leads to Local Businesses

Selling leads to local businesses poses unique challenges, given their smaller budgets and higher expectations.

Let’s explore ways to enhance your chances of success:

Nurture Leads Before Selling

It’s critical to ensure leads are likely to convert after capturing them. Since selling cold leads is difficult, you must generate interest in your client’s product. 

Nurture leads before selling by implementing well-crafted email sequences to boost engagement. Consider the following example of an email automation workflow if you’re considering an email drip campaign. 

Source: Business 2 Community

Implement a Lead Broker Software

Employ lead broker software, such as Phonexa’s LMS Sync solution, to track, manage, and distribute leads efficiently. The ping tree service enhances the chances of selling leads by connecting with more interested parties.

Phonexa’s lead management software, featuring white labelling capabilities, enables businesses to expand their reach, capitalise on lead flipping, and refine marketing efforts.

Moving Forward

Establishing a successful lead-selling business requires a robust lead distribution system. Companies equipped with the right automation solutions and lead flipping insights can create more efficient workflows and identify optimal destinations for the leads they plan to sell.

Book a consultation with Phonexa’s experts to explore how LMS Sync can generate high-quality leads and streamline your lead distribution process for successful lead brokering efforts.

Impeccable ad campaigns that drive quality traffic are more crucial than ever for marketers and brands alike. Competitiveness is the name of the game in the affiliate marketing industry, and marketers are no strangers to utilising affiliate marketing tools like ad intelligence. While coming up with new concepts and ad approaches is a complicated but standard process, such tools are instrumental in tailoring campaigns that establish brand presence and drive the crucial traffic flow to affiliate websites.

Ad intelligence tools have emerged as invaluable assets for affiliate marketers and solopreneurs. They provide businesses and marketers with deep insights into the competitive landscape, audience behaviour, and ad performance metrics.

Here’s the global advertising expenditure spanning 2021 through 2026 that will help you understand the allocation of ad resources within the industry:

via GIPHY

This article aims to help businesses make smarter decisions by giving them the full list of the best digital ad intelligence tools specifically tailored for affiliate marketers.

To lead off, let’s dive into the principles of digital ad intelligence. Understanding what ad intelligence tools you need and why you need them will help you build your ultimate affiliate marketing toolkit as well as optimise and maximise your affiliate marketing efforts.

Digital Ad Intelligence Unveiled

Understanding how advertising works helps marketers make informed decisions in their promotional strategies, especially in affiliate marketing.

Data needs to be regularly and carefully collected and processed, and that’s how digital ad intelligence works. Ad intelligence tools are incredibly productive — you can evaluate competitive campaigns and branding effectiveness in detail.

Often called competitive intelligence or spy tools, these instruments bring valuable insights, including keywords, ad creatives, and promotional platforms.

What are ad intelligence solutions? They come in the form of artificial intelligence (AI) and machine learning (ML) platforms designed for advertising analysis and optimisation.

Armed with this information, let’s discover how ad intelligence tools work:

The Data an Affiliate Marketer Can Collect With Ad Intelligence Tools

The table above is not exhaustive to the data you can collect with the right set of ad intelligence tools for affiliate marketing. With some calculations and extrapolation, you can get a fairly accurate number for the metric in question and predict your success against the competition.

Are you ready to find the hidden keys to success that will elevate your marketing game to new heights?

via GIPHY

Discover Winning Ads With These Digital Ad Intelligence Tools

SensorTower

The first player on the list is SensorTower — a comprehensive digital ad intelligence and analytics platform tailored for the mobile app industry. The main value is in providing a qualitative assessment of the performance of your applications, as well as user engagement and market trends.

In the world of digital marketing, keywords are king. SensorTower allows marketers to discover the keywords that drive the most traffic and conversions for their competitors.

With SensorTower, developers and marketers can track app rankings, estimate revenue, and identify competitive strategies. This might include information on ad creatives, ad spending, and ad networks for various apps.

What is great about the platform is its App Store Optimisation (ASO) tools, which enhance an app’s visibility on app stores. If you seek irreplaceable resources to optimise the performance of your applications, SensorTower.com is the most relevant option.

AdScan.ai

AdScan is your go-to digital ad intelligence solution for uncovering successful advertisements across Google, Facebook, and TikTok Ad Libraries.

What are the key features of the AdScan ad intelligence platform? Let’s examine them in more detail:

1. Exploring winning ads: You can access a diverse collection of 28,302 unlisted ads from YouTube, TikTok, Facebook, and other social media. The extensive library covers diverse markets and is updated daily.
2. Unveiling Facebook ad spend: The AdScan Chrome extension grants access to impression metrics for EU-targeted ads to gauge top-performing campaigns.
3. Reveal YouTube ad budget: With this solution, it is easy to estimate the actual YouTube ad spending and view counts to make informed decisions.
4. Save live ads: AdScan Chrome extension adds a convenient “See YT Ad” or “Save Ad” button to major ad libraries to use as future references.
5. Comprehensive data: Get significant insights into ad spend, transcripts, and AI-based performance scoring for each ad to optimise your advertising strategy.

Numerator

This data platform delivers valuable insights into consumer behaviour and retail ad intelligence operations.

Businesses and affiliate marketers use Numerator to understand consumer preferences on a deeper level and reveal the full potential of one’s marketing efforts.

The company provides impressive visibility into customer behaviour across various channels. The popular ad intelligence platform tracks shopping trends and offers shopper sentiment analysis.

Within Numerator, marketers and businesses receive real-time data and promotional effectiveness metrics to gain a competitive edge.

Similarweb

Sometimes mistakenly considered as a narrow-focused SEO tool, Similarweb can be a very effective ad intelligence tool for affiliate marketing.

Here’s how you can use Similarweb for ad intelligence, among other opportunities:

• Analyse competitors’ display ad strategies using the Ad Intelligence feature
• Analysing referral traffic to understand what advertising platforms are used by your competitors
• Improve your ad placement with customer insights like demographics

If you’re good at SEO, you must be already familiar with Similarweb and thus know about the potency of these marketing tools. Besides website and keyword analytics, Similarweb can help you look at your advertising strategies from a different perspective, giving you a competitive edge other affiliate marketers might neglect.

With Similarweb, you will be able to learn from your competitors’ mistakes and choose the most reliable and profitable media partners, whether you are an affiliate or advertiser. To be more specific, you will be able to identify competitors’ best and worst-performing creatives, ad placements, and ad networks.

Price-wise, Similarweb provides a free and paid version, with the latter billed at $125 or $333 per user per month, depending on the plan. The more expensive Professional subscription plan provides more website results and keywords per report, supports 6 instead of 3 months of historical data, and provides a worldwide geo view.

SplitMetrics

The best tool for providing mobile ad intelligence app A/B testing and CRO is SplitMetrics. The all-in-one ad intelligence platform helps marketers and brands run experiments with such valuable features:

• Landing page optimisation
• Creative testing
• User behaviour analysis

The global company makes things easy for mobile businesses and brands in the mobile world. Top app and game makers prefer it thanks to over 30,000 tech experiments backed by solid data.

Another great feature is SplitMetrics Acquire — a platform to automate and optimise Apple Search ads campaigns. With it, you can take charge of your data and handle ads like a pro. Top advertisers have already automated 95% of their optimisation using SplitMetrics AI algorithms.

AppTweak

Do you want to skyrocket your application’s awareness and performance on app stores? AppTweak is a nice choice for entrepreneurs and marketers alike.

It’s an ASO (App Store Optimisation) system, which provides:

• Keyword tracking
• Competitive investigation
• Personalised recommendations

In order to attract more users and enhance app store rankings, utilise Atlas AI, AppTweak’s revolutionary digital ad intelligence engine. The solution unravels the intricate connections between various apps and keywords.

The company spent years examining information, including 6 billion data points, 20 million keywords, 6 million apps, and insights from over 100 countries.

With AppTweak, marketers can unlock Google and Apple app store algorithms.

MediaRadar

One of the most efficient resources for ad sales intelligence activity is MediaRadar. It’s truly your cloud-based ticket to the advertising and market analysis realm, tailor-made for businessmen and marketing agencies.

This ad intelligence platform transcends boundaries, covering TV, print media, email, events, and the vast digital landscape.

MediaRadar serves up verified contacts, spending distribution, and real-time competitive analysis for the Ad tech sector.

It offers insights into ad spend, ad creative analysis, and ad campaign performance, allowing businesses to identify potential advertising opportunities.

Comscore

In the fast-changing media world, Comscore comes as a useful online ad intelligence tool to plan, buy, and assess media across different industries.

Marketers and media companies can quickly connect with their audiences by understanding how consumers behave across platforms. Comscore partners with the biggest names in digital media, brands, agencies, and film studios.

Why choose this ad intelligence tool? It collects and provides data on advertising effectiveness and audience measurement.

Amazon Web Services (AWS)

Amazon Web Services (AWS) may not be the most narrow-focused affiliate marketing tool in your toolkit, but it does provide you with some functionality to collect and analyse advertising data insights.

Here are some of the numerous AWS features you can use for affiliate marketing:

• Amazon Kinesis – real-time ad data management: collecting, capturing, and analysing
• Amazon Elastic MapReduce (EMR) – ad intelligence data management via frameworks like Hadoop
• Amazon Quicksight – ad data visualisation, including interactive dashboards

Likewise, you can use the Amazon Comprehend NLP model to analyse feedback regarding your ad campaigns and many more tools. For example, Amazon Rekognition can help you analyse the visual impact of your affiliate ad campaigns.

AWS is one of the most complex affiliate marketing tools, with a steep learning curve and countless features for omnichannel marketing. You may need time and perseverance to beat the steep learning curve, but the good thing is that some AWS affiliate marketing tools are free, and you can start from there.

As for the paid version of the software, AWS runs on the pay-as-you-go pricing model, which means the subscription price depends on the services you use. Here’s the  AWS price calculator to estimate the cost of your affiliate marketing tools.

Data.ai

Predicting revenue is like chasing a moving target in the ever-shifting marketing landscape. Mobile monetisation has never been so easy as with Data.ai.

This artificial intelligence ad and machine learning platform is designed to help businesses leverage data for decision-making. It provides predictive analytics, data modelling, and automation tools to improve business processes and outcomes.

BIScience

One of the greatest digital ad intelligence tools for consumer behaviour analytics and brand monitoring is BIScience.

The popular platform offers such features:

• Online marketing and audience analytics
• Extended consumer behaviour analysis (product searches, customer journey, etc.)
• Real-time online brand monitoring
• Purchase data insights

The Connection Between Ad Intelligence and Affiliate Marketing

Affiliate marketing is a performance-based approach where brands collaborate with individual affiliates for effective promotion.

Affiliate marketing tools are essential for companies and marketers as they guarantee increased sales and a wider reach. After all, affiliates receive substantial commissions for successful sales and high-intent leads.

To promote the brand effectively, ad intelligence data is highly essential. Such platforms and ad intelligence tools deliver the information you need while enabling you to evaluate ad campaigns and marketing strategies your rivals use.

Let’s take a second and dissect the principal benefits of ad intelligence solutions for affiliate marketers.

1. These tools enable hassle-free competitor analysis, providing insights into their advantages, profitable niches, the most relevant keywords, and top-performing ads.
2. Ad intelligence tools can inspire affiliate marketers to create the most appealing and engaging ad campaigns. Analysing the successful advertising efforts across the industry makes it easier to create quality content.
3. Supercharging your efforts with the ad intelligence platform helps increase traffic flow and ensure intelligence resource allocation within an affiliate campaign.
4. The examined digital ad intelligence tools provide real-time monitoring of competitors’ efforts, which allows brands and marketers to fine-tune their performance-based strategies.

Rising to Triumph: Crafting Your Martech Ecosystem

To make the most of your affiliate marketing campaigns, you can use the prominent Phonexa offerings. Phonexa’s single operating solution for partner and performance marketing will help you create customised campaigns, improve the user experience, make educated decisions, and close the loop between clicks, calls, leads, and revenue.

• LMS Sync — proficient lead management system
• Call Logic — impactful call tracking and distribution platform
• Cloud PBX — competent virtual phone system
• Lynx — state-of-the-art click management software
• E-Delivery — sophisticated email marketing tool
• HitMetrix — ultramodern user behaviour analytics and CRO software
• Opt-Intel — progressive email cleansing and suppression list management solution
• Books360 — next-generation accounting software with an invoice generator

Optimise Your Campaigns With the Best Digital Ad Intelligence Tools

The proposed list of key ad intelligence tools will be useful both in affiliate marketing and in any other field of commerce and digital media.

Such platforms as Adscan.ai, SensorTower, SEMrush, and others play an important role in decision-making for the enterprise. Your business will flourish while constantly increasing your competitiveness and yielding higher revenue streams.

Ultimately, enhancing your affiliate marketing tech stack with any of these ad intelligence tools will allow you to save time and resources while surpassing competitors. Unlock your business potential with these popular digital ad intelligence tools and take your affiliate marketing efforts to the next level with Phonexa.

Frequently Asked Questions

How do ad intelligence tools work?
Ad software like SensorTower or AdScan.ai uses complex and advanced algorithms that take into account many factors. In particular, this applies to advertising scripts, ad costs, and performance evaluation of individual ads. Marketers and businesses can easily identify highly effective advertising materials.

What features are included in ad intelligence platforms?
Such programmes have many functions in their arsenal aimed at understanding the effectiveness of your advertising and gaining important experience.

Ad intelligence platforms perform diverse tasks, for instance:

• Advertising expenditure statistics
• Advertising impression rates
• Performance scoring based on artificial intelligence
• Tracking mobile app ratings
• Evaluation of competitors’ strategies

How can ad intelligence tools benefit affiliate marketers?
Digital ad intelligence is highly essential for affiliate marketing campaigns, as it allows advertisers to:

• Get valuable information about competitors
• Discover new profitable niches for yourself
• Analyse successful ads
• Find relevant keywords

In addition, ad intelligence platforms stimulate the creation of first-class content and enable a reasonable allocation of resources in conditions of competition.

What is the most effective ad intelligence tool on the list?
One of the most popular solutions from today’s ad intelligence review is the AdScan.ai option. Of course, using a multifunctional solution is beneficial — AdScan.ai is a successful Google ad intelligence tool but offers successful YouTube, TikTok, and Facebook ad intelligence data.

The platform’s key features include analysing ad spend insights, ad budget estimation, and comprehensive ad data for strategic optimisation.

Important: this article is a part of our affiliate martech stack series, where we shed light on the most effective tools for affiliate marketing.

Even the most compelling content may be lost in the search pages if not optimised for Google crawlers. However, the right suite of SEO tools can make Google fall in love with your content through multiple on-page and off-page improvements.

You can only succeed if you’re constantly on the customers’ radar, with SEO being your ultimate exposure instrument. SEO helps you climb the search rankings like no other tool, interpreting Google’s taste into strategic insights like what content they crave, how to structure your website, and where to advertise.

The role of SEO in marketing is undisputed, but the lack of resources and tools is still a major hindrance. Even though SEO ranking tools of all scales and types are always available, it’s extremely challenging to compile a winning SEO toolkit:

• On the one hand, opting for a single “all-encompassing” SEO toolkit might deprive you of the unique insights narrow-focused tools can provide. On the other hand, juggling multiple SEO tools might make you miss the forest for the trees.

So, how do you combine the best of many worlds of SEO reporting tools, SEO content optimisation tools, eCommerce SEO tools, and other optimisation instruments? How do you cover your SEO needs through and through while not overcommitting?

Source: GIPHY

We’ll get to it in a while. For now, read on.

First Things First: What Can SEO Tools Help You Achieve?

The most noticeable effect of using the right SEO software correctly would be a rise in your search rankings. It’s no secret that the first search engine page receives the lion’s share of attention, with the CTRs spreading as follows:

• 1st search position – 39.8%
•  2nd search position – 18.7%
• 3rd search position – 10.2%

But the enhanced visibility is just one of many improvements the right suite of SEO ranking tools can grant you. Besides, you can increase your conversion rate, improve user experiences, and engage your customers more effectively.

7 Most Popular Types of SEO Tools

With SEO permeating multiple business avenues, there are so many different tools that it would take pages to name them all. For example, there are special SEO tools for Excel that help you synergise SEO and Excel, SEO tools for Mac owners, and many more.

What Is the Difference Between SEO Tools and SEO Software for Business?

Before we dig into the best SEO tools of today, let’s resolve the common dispute about SEO software and SEO tools. The gist of the dispute is whether SEO software and SEO tools are the same or these are different concepts.

Here’s the answer:

• In theory, SEO software is a comprehensive suite of various SEO tools. In practise, SEO software and SEO tools are used interchangeably, so we won’t differentiate either.

With that, it’s time to proceed to our tailor-made list of SEO tools for big and small businesses. We’ve thoroughly researched the market to compile the 10 most comprehensive automated SEO tools for marketers, SEO specialists, and content creators.

Your 10 Best Automated Big and Small Business SEO Tools

Google Search Console – the Best Free SEO Reporting Tool

Google Search Console (GCS) is an undisputed leader in SEO analytics, allowing you to monitor the performance of your website and pages in Google’s search results and against competitors. From clicks to impressions to click-through rates (CTR), GSC unlocks multiple aspects of the customer journey across locations, devices, and timeframes.

Aside from a stellar SEO toolkit, GCS has two major advantages over other SEO tools. First, it’s absolutely free. Second, it’s developed by Google, home to 85% of all search requests, and thus provides the most accurate data and smoothly integrates with other Google SEO tools like, for example, Google Analytics.

That said, those promoting in search engines other than Google will unlikely find value in Google Search Console. On a similar note, GCS doesn’t provide backlink analysis and rank tracking and only enables limited SEO data for privacy reasons.

Google Trends – Free Trend Monitoring Tool for SEO

Google Trends is a simple trend-monitoring SEO tool that identifies trending topics and searches. You can explore how particular queries perform in specific locations, business categories, search types (for example, YouTube search), and against each other.

Like other Google’s proprietary SEO tools, Google Trends is free and draws official data from the biggest search engine. That said, this SEO tool is quite limited and thus should only be used as a complementary instrument.

SEMrush – the Best Paid SEO Project Management Software

SEMrush might be the best-paid suite of SEO analytics tools out there, allowing you to dissect marketing campaigns to the smallest detail, including keywords, competitors, internal performance, backlinks, and PPC.

With SEMrush, you can combine SEO research with marketing, advertising, and social media research. This comprehensive approach provides an overarching view of your campaigns so you can strike the right balance between SEO and your other marketing efforts.

Over the years, SEMrush has grown into one of the biggest SEO names, with an all-encompassing SEO toolkit. It even includes tools for SEO content writing that suggest the most effective keywords, fix link issues, and improve content readability, tone of voice, and originality aside from SEO optimisation.

Price-wise, the all-in-one SEO tool costs $129.95, $249.95, or $499.95 monthly, depending on the features. Paying annually saves you up to 15%, or you can enrol in a 14-day free trial to test things out before committing.

Screaming Frog SEO Spider – the Best Freemium SEO Audit Tool

Screaming Frog SEO Spider is an SEO audit tool that crawls your website much like Google crawlers do, collecting SEO data and searching for issues and potential improvements. Unlike most other SEO tools, the Screaming Frog is a desktop-based app that you can use offline with higher security and privacy.

The SEO Spider identifies broken links, audits redirects, analyses metadata and page titles, creates sitemaps, and evaluates your SEO performance progress. For a more comprehensive view, you can integrate the Spider with Google Search Console and Google Analytics.

Price-wise, the free version allows crawling 500 URLs annually and enables basic features like searching for broken links, redirect audits, and metadata reviews. The all-inclusive paid version costs $259 per year.

Google Analytics – the Best SEO Tool from Google

Google Analytics is not an SEO tool per sae, but it can be of tremendous help if you want to synergise web analytics and SEO. Google Analytics can analyse website traffic, track conversions and bounces, and interpret user behaviour across touchpoints.

Here’s an example of how Google Analytics can work together with other Google software and third-party SEO reporting tools:

• Imagine you need to evaluate several high-performing pages for further SEO optimisation and capitalisation via organic and paid traffic. For this, you can sort pages by conversions in Google Analytics and then analyse the top-performing pages in your SEO tool.

By the same logic, you can address the pages with high bounce rates, low CTR, and other issues. Long storey short, Google Analytics allows you to see the problem from the marketing perspective so you can focus your SEO efforts on what matters.

Google Analytics is free in its basic version, but it also has an advanced version called Google Analytics 360. The latter provides features and capabilities way beyond standard, enabling the most complex and deep data analysis. However, it comes at a price: Google Analytics 360 costs $12,500 per month and thus is only viable for the largest enterprises.

Ahrefs – the Best Non-Google SEO Reporting Software

Ahrefs is one of the best non-Google SEO reporting software. As you might expect from the software of this level, Ahrefs offers keyword research, backlink and content analysis, site audit, rank tracking, competitor analysis, and many other types of organic analytics.

Here are some unique features Ahrefs provides:

• Link intersect – identifies websites that link to competitors but not your website
• Keyword difficulty score – rates keyword difficulty from 0 to 100
• Content gap analysis – identifies overlooked keywords that your competitors rank for

Ahrefs is an especially strong SEO content writing tool. By evaluating the keyword difficulty, search volume, and geography, you can develop a realistic content strategy while avoiding overcompetitive or unprofitable keywords.

Ahrefs costs $99, $199, $399, or $999 monthly. Paying annually gets you two months for free.

Similarweb – All-in-One SEO Reporting Toolkit

Similarweb is a wide-ranging SEO and marketing intelligence marketing platform spanning website, keyword, content, competitor, and PPC analysis. The two strongest features of Similarweb are competitive intelligence and traffic and keyword analysis.

Through multi-dimensional analytics and integrations with tools like Google Analytics or SEMrush, Similarweb can provide a holistic view of your online performance while enabling detailed analytics across digital marketing metrics like website traffic, demographics, competitors, content types, and more.

Similarweb offers free and paid tools and a 7-day free trial. The paid subscription plans cost $149 or $399 per user if paid monthly and $125 or $333 per user if paid annually. Besides, there are custom subscription plans for SEO teams and large SEO agencies.

Moz – Overarching Suite of SEO Tools

Moz unites some of the best SEO reporting tools to improve search engine rankings and online visibility. Like other renowned SEO toolkits, Moz covers every imaginable SEO avenue except social media, PPC, and email analytics.

In terms of its scope and offering, Moz is similar to Ahrefs and SEMrush, with the advantages being some free functionality (domain analysis, keyword explorer, link explorer, competitive research, and SEO metrics research) and a 30-day free trial. The paid plans cost $99, $179, $299, and $599 if paid monthly and 20% cheaper if paid annually.

Small SEO Tools – a Freemium Suite of Affordable SEO Tools

Small SEO Tools is a collection of free and paid SEO tools that serve small objectives across content optimisation, backlink analysis, website management, and more.

The biggest advantage of Small SEO Tools is that hundreds of its tools are free and ready to be used immediately in the browser. As for the paid plans, they include a plagiarism chequer, a paraphraser, and a reverse image search tool, all priced individually depending on the usage limits and payment schedule.

Seobility – a Website SEO Audit Tool

Seobility is a comprehensive SEO platform that focuses on the technical issues that may impact your search rankings: broken links, plagiarised content, suboptimal metadata and keyword usage, and more.

There’s a 14-day free trial and a free subscription plan allowing you to crawl 1,000 web pages, use 10 keywords, cheque 100 external links monthly, and make five tool requests per day (for example, SEO Chequer). The paid plans cost $50 and $200 if paid monthly or $480 and $1,920 (20% cheaper) if paid annually.

Frequently Asked Questions

How do I pick an SEO Tool?

Whether an agency SEO tool, B2B SEO tool, or individual SEO tool, it must be affordable, scalable, accurate, integrable, and provide the required depth of research. Be ready to combine several SEO instruments, especially if you use free or cheap SEO tools.

What is the best SEO software for small businesses?

Among the best SEO tools for small businesses are Ahrefs, Moz, Similar Web, Google Analytics, Google Trends, and Google Search Console. Remember, your best SEO software for small businesses must be affordable and employ enough tools to analyse your SEO performance comprehensively.

Besides, choosing SEO tools depends on the specific aspects you want to address. For example, if you want to improve your on-page SEO, you might want to use a tool carved out for this specific problem – like, for example, SEMrush or Screaming Frog SEO Spider.

What is the best enterprise-level SEO software?

Among the best enterprise SEO software are Similarweb, SEMrush, and Google Search Console:

• Similarweb starts at $149 per user per month if paid monthly or $125 per user per month if paid annually
• SEMrush starts at $129.95 per month if paid monthly or $108.33 per month if paid annually
• Google Search Console is free

Are there free or cheap SEO tools?

Here’s a list of free and cheap SEO software for large and small businesses:

• Free SEO software: Google Search Console, Google Trends, Google Analytics, Bing Webmaster Tools, and Google Keyword Planner
• Freemium SEO software: Screaming Frog SEO Spider, Similarweb, Moz, Small SEO Tools, and Seobility

Many paid and freemium SEO tools provide a free trial, but the most advanced functionality is usually unlocked within the paid plans.

What is SEO software for agencies, and is it different from regular SEO software?

Agency SEO software must be able to run multiple campaigns while not sacrificing analytics quality, whereas regular SEO software doesn’t necessarily need much processing power. Among the distinctive features of agency SEO tools are multi-channel management, white label reporting, user-client communication tools, scalability, integrability, and billing ad functionality.

There’s no way around it: whether an affiliate or advertiser, you can only beat the competition with advanced content marketing tools for affiliate marketing. As more and more revenues are drawn from content marketing globally, AI content marketing tools can put you in the spotlight on the world business stage. Important: this article is a part of our affiliate marketing tech stack series, where we shed light on the most effective tools for affiliate marketing.

The affiliate content marketing race never stops, with budgets growing and marketers going the extra mile to understand their content performance. Most place their bets on videos (45%), short-form articles (21%), and success storeys (28%), but what really matters is what they use within almost all their strategies: content marketing tools for affiliate marketing.

No matter what affiliate content you create, you can’t go far without automated content marketing tools in the era of automated affiliate marketing. From spelling chequers like Grammarly to design interfaces like Canva to comprehensive marketing ecosystems like Google Marketing Platform, you can do faster and better with the right suite of affiliate marketing tools.

The only question is, how do you choose the right content marketing tools and maximise their potential while not overcommitting (read: overpaying)?

The answer is in the all-embracing content marketing tools listicle you can see below, a part of our affiliate marketing tech stack series. We’ve compiled a unique list of paid and free content marketing tools that can supercharge your affiliate marketing campaigns regardless of whether you are an affiliate, advertiser, or affiliate network. Source: GIPHY

Your 15 Best Content Marketing Tools for Affiliate Marketing

SEMrush

  SEMrush is one of the most comprehensive content marketing tools for affiliate marketing, offering vast research opportunities across SEO, social media, and PPC campaigns.  Above all, though, SEMrush allows you to

• Synergise content marketing and SEO by choosing the right keywords for your campaigns
• Publish and promote your content timely by leveraging its content marketing planning tools

SEMrush Content Marketing Toolkit

With SEMrush, you can understand what content your referrals crave and how to make it resonate with them and rank well on Google.  Price: $129, $249, and $499 per month if paid monthly. Paying annually saves you up to 17%. No free plan.

BuzzSumo

  BuzzSumo is one of the best content marketing tools for researching trending topics and discovering resonating idaeas, also offering API-driven reporting. For example, you can identify the most popular questions on Quora and respond to them with your content, a feature quite unique with content marketing tools.

BuzzSumo’s Content Marketing Tools

  You can use BuzzSumo on the go through its Chrome extension or API-integrate it into your CMS or lead management software for an overarching view of your campaigns.

Price: the Content Creation subscription plan costs $199 per month, or you can enrol in a 30-day free trial. The more advanced subscription plans – you may not need them for content creation solely – cost $299, $499, and $999 per month, depending on the features.

Canva

  Canva is one of the best content design toolkits for affiliate marketing, employing a huge library of design elements and a user-friendly drag-and-drop editor for quick content design. Among the most popular content to design with Canva are advertisements, infographics, banners, e-books, guides, social media graphics, and print materials.

Canva’s design software suite is truly all-encompassing, offering solutions for marketing, sales, agencies, internal communications, creative teams, and more. The platform even runs its online design school, so you can get a head start in this marketing avenue. Price: Canva offers one free and two paid subscription plans at $14.99 and $29.99 per month if paid monthly. Paying annually saves you up to 16%.

Trello

  Trello is one of the content marketing management tools that help you bring it all together, improving your workflows. Not offering much for content creation directly, Trello might be useful for coordinating teams with its universal dashboard – including market strategy templates – and Editorial Calendar.

But then again, it may not be reasonable to commit to Trello for content marketing purposes only, as there are quite a few more advanced content marketing tools out here. On the other hand, if you already use Trello for project management, you might be happy to squeeze some extra value out of its content marketing toolkit. Price: a basic free subscription plan and three paid subscription plans costing $5, $10, or $17.50 per month per user, depending on the features.

HubSpot

  A beast in the digital marketing world, HubSpot doesn’t provide much in terms of affiliate content marketing tools, but can nevertheless be of some help.  The one product to look for if you’re an affiliate marketer is the CMS Hub, the content management system that helps you create SEO-friendly, multi-language pages and content, including blogs, with its proprietary Blog Maker.

Other than that, using HubSpot’s content marketing tools is only reasonable if you already use Hubspot for other marketing purposes. Price: HubSpot CMS Hub is a part of the CRM Suite Starter package that costs €30 per month if paid monthly or €20 per month if paid upfront annually.

Hemingway Editor

  One of the narrow-focused content marketing tools for affiliate marketing, Hemingway Editor does what its name suggests, allowing you to improve your written content across the board. The application highlights suggested edits with different colours so you can easily grasp the nature of the suggestion.

Likewise, the app grades readability, estimates the reading time, and counts the number of paragraphs, sentences, words, and characters in the copy. Some style suggestions include the overuse of passive voice, an overly complex sentence structure, and redundant adverbs. Price: the online version is free; the app costs $19.99 as a one-time payment.

Grammarly

  Grammarly is one of the most helpful tools used in content marketing across the globe, helping content creators polish their style, adjust their tone of voice, and correct errors of all kinds, from spelling to grammar to punctuation.  The Grammar suite includes a citation generator, essay chequer, paraphrasing tool, AI writing tools, style guides, analytics, and more features for error-free, on-brand writing.

The free version of the app enables basic prompts and tone detection, whereas the paid versions include advanced features like sentence rewrites, vocabulary idaeas, a plagiarism chequer, and more. The paid versions cost €12 per month for individuals and €15 per month for businesses.

Buffer

  Carved out for social media marketing, Buffer provides two types of tools for content marketing that affiliate marketers might be interested in:

• AI publishing tools that help you craft content faster, brainstorm ideas, get social media post suggestions, repurpose posts for various social networks, and develop an effective posting schedule
• Engagement tools that keep you aware of the most important interactions with your content on social media and prioritise your responses in the right way

Price: a free plan and three paid plans costing $6, $12, or $120 monthly, depending on the features.

Uberflip

  One of the best tools for content marketing, Uberflip runs a unique content experience platform that works across three major marketing avenues: customer journey, audience intelligence, and customer experience. The proprietary affiliate marketing toolkit helps you create personalised campaigns with real-time insights from leading B2B data providers. Uberflip unlocks:

• Demand-generation campaigns
• Effective digital sales rooms
• Increased customer engagement through personalised content at scale
• AI content recommendations
• Advanced lead capturing
• Content analytics

An extremely powerful content marketing research and reporting tool, Uberflip helps you optimise your content flows from start to finish so you can create content that reflects your referrals’ true needs and wants.

Airtable

  When it comes to marketing content management tools for affiliate marketing, Airtable can set you apart by enabling an overarching view of your campaigns, strategic planning, and omnichannel approach. With all your campaigns moving in sync, every employee knows what they do at a certain time and how this contributes to the big picture.

Airtable marketing suite includes:

• Tools for cross-department goal-oriented marketing planning
• Tools for marketing campaign management
• Charting and integrations for data-driven marketing decisions

Price: a free subscription plan and two paid plans costing $24 and $54 per month if billed monthly or $20 and $45 per month if billed annually.

AnswerThePublic

  AnswerThePublic is one of the content marketing analysis tools that can give you insights into the innermost desires of your referrals by analysing the Google queries that usually go unnoticed. On top of that, the service provides a search listening tool that analyses and informs you of potentially profitable questions your target referrals ask on Google.

Price: a 7-day free trial and three subscription plans costing $9, $99, and $199, depending on the features.

Loom

  Loom is one of the video content marketing tools that simplifies creating engaging affiliate videos, including vlogs with built-in CTAs. Loom also enables engagement insights, a vast library of drawing tools, and comments and emojis on the user side.

Price: a free and paid subscription plan priced at $15 per month per creator if paid monthly or $12.50 per month if paid annually.

Zoho

  A comprehensive marketing platform, Zoho doesn’t offer too many content marketing tools, but there’s one thing worth your attention: the SalesIQ product. The SalesIQ suite of digital marketing engagement tools can help you with:

• Tailored messaging through automatic triggers
• In-depth on-site user engagement analytics
• Routing referrals to the best-matching advertiser
• Content performance insights
• Integration with major marketing apps

Price: Zoho SalesIQ product includes a 15-day free trial and a free basic version. The paid subscription plans cost €10, €17, and €25 per month if paid monthly or €7, €12.75, and €20 if paid annually.

Adobe

  Since you all know Adobe, let’s just mention its stellar suite of interactive content marketing tools – Photoshop, Illustrator, Premiere Pro, InDesign, XD, and more – that can help you make your content engaging and clickable. From intriguing CTAs to ads to videos, the sky’s the limit to what you can create with Adobe products.

Price: the all-inclusive Creative Cloud package costs $54.00 per month, whereas individual apps cost $4.99 to $29.99 per month.

MailChimp

  Geared towards email marketing, MailChimp provides a Generative AI tool to help you create quality branded content in minutes and connect to Canva to import your designs. Speaking of integrations, MailChimp integrates with over 300 third-party tools and platforms so you can streamline your content marketing to the best of your abilities. Among other prominent content marketing features are data-driven recommendation and A/B testing, both helping you create top-performing content for your target referrals.

Price: MailChimp offers one free and three paid subscription plans at $13, $20, and $350 per month, depending on the features.

Bonus: Google As Your Secret Affiliate Marketing Weapon

  Last but not least, your most powerful and free content marketing tool for affiliate marketing might as well be…Google. The digital giant has come a long way to become a household name for search. Here are some of the many Google’s content marketing tools:

• People also ask. The “People also ask” feature – appearing after you’ve searched for something on Google – provides related questions, helping you understand the broader interests of your target audience.
• Google Search Console. More of an SEO than a content marketing tool, GSC can give you insights about how your content performs in search across multiple parameters.
• Google Trends. Analysing how the market demand changes over time can give you valuable insights into keywords, article topics, and your content marketing strategy.
• Google Analytics. With Google Analytics, you can understand which content draws the most attention and conversions.

These features are only a drop in the sea of content marketing opportunities from Google, but it’s also worth mentioning that most of the tools are not geared toward content marketing but complementary fields like SEO.

Step up Your Affiliate Marketing Game with Phonexa

Phonexa’s performance marketing software suite will bring home the clicks, leads, and calls you crave, all while uniting your most wanted content marketing tools under one roof and within one comprehensive marketing strategy. From closing the loops to tapping into untapped markets, Phonexa’s eight proprietary solutions, including affiliate marketing and click tracking software, will improve your business across the board regardless of whether you are an affiliate, advertiser, or affiliate network.

Here’s the software package you get for only $100 per month:

• Lynx – affiliate marketing and click tracking software
• LMS Sync – lead tracking and distribution software
• Call Logic – call tracking and distribution software
• E-Delivery – email and SMS marketing software
• Cloud PBX – cloud phone system
• Opt-Intel – suppression list management software
• HitMetrix – user behaviour recording and analytics software
• Books360 – automated accounting software

Intrigued? Get it all at an affordable price right now, or schedule a free consultation to learn more about Phonexa’s software suite.

Frequently Asked Questions

Important: this article is a part of our affiliate marketing tech stack series, where we shed light on the most effective tools for affiliate marketing.

Artificial intelligence is conquering marketing at breakneck speed, leaving you no choice but to jump into the unknown of marketing AI tools if you’re not yet there. The right suite of AI tools can make a difference between losing and making money, so you can’t sit on the fence.

Long gone are the days when marketers handled their campaigns manually, burning the midnight oil to get things done. Today, they spend time supervising AI tools that toil day and night for the greater good of business success.

There’s no doubt that the history of AI tools is in the making, but it wasn’t quite so until ChatGPT came about to introduce AI technologies to the public.

The record-breaking AI writing assistant popped out of nowhere to empower people with yet unseen possibilities of generating quality content in a blink, writing code, answering questions, translating languages, and instant-completing tasks that take hours and days of hard work.

Source: Statista

Affiliate marketers saw it from a slightly different angle, though. For them, AI tools became a ticket to generating and converting more leads with less effort. And rightfully so:

• The right AI software suite can grow your affiliate income way above the average numbers by completing time-consuming marketing objectives in a blink, from content creation to ad placement to fraud prevention.

But that’s not a Cinderella storey. As helpful as AI marketing tools are, the competition takes no prisoners. You must fight hard to win your customers, whether you are a publisher, affiliate network, or advertiser.

Now, fighting hard mostly means choosing the right suite of AI tools for affiliate marketing and maximising your performance. This is exactly what we are going to do right now – acquaint you with the best AI marketing tools so you can compile the winning marketing toolkit.

Before we proceed with the list of AI tools, let’s put things into context by reviewing the underlying technologies used in modern AI tools.

The Underlying Technologies Used in AI Tools

It’s worth noting not all AI tools are perceived by customers equally well. For example, 48% of Americans are against AI tools that generate images of people’s faces in advertising. At the same time, when it comes to other content, it seems people don’t care much whether the creator is a human or a machine.

Let’s move to our comprehensive AI tools list that encompasses the best AI tools you might need to tackle different affiliate marketing challenges.

17 Best AI Tools for Affiliate Marketing

ChatGPT

The crowned king of AI writing tools, ChatGPT has acquired the first million users in 5 days after the launch and is only gaining momentum. Besides marketing, the AI writing assistant is most popular in technical, education, and business industries and is even used in real estate, insurance, and telecommunications. And why not? Everyone needs content, and creating quality content in seconds is a temptation too hard to resist.

The best generative AI tool can create and optimise content, assist in language translation, and integrate into your website and CRM for customer support, sentiment analysis, personalised campaigns, and more. As far as content creation is concerned, ChatGPT has very few rivals for its unwavering popularity and the truly unique insights it can provide.

Jasper

Using similar underlying technologies – deep learning and large-scale language models – Jasper is an AI writing tool geared towards creating business content rather than chatting with users. The untrained eye may not notice the difference, but marketers may benefit from Jasper’s on-brand content a bit more than from the genetic content that ChatGPT is able to create.

Last but not least, Jasper may surpass ChatGPT in structuring content. ChatGPT can also provide long outputs, but only if you clearly communicate your goals and interact with the AI to adjust the process. On the other hand, Jasper is built to create long-form content in the first place, requiring little to no intervention down the road.

Synthesia

Synthesia is an AI tool for generating videos with human-like avatars without actual filming. In affiliate marketing, you can use avatars to showcase products, cater offerings to different geographies, and personalise your campaigns.

The unique AI design tool also includes customisable video templates, for which you can select a matching avatar and narration style. When the core of the video is done, you can customise it however you see fit, including the title, background, language, captions, and more. The videos are shareable, downloadable, and embeddable.

Writesonic

Writesonic is one of the most comprehensive AI tools, allowing you to create content, images, audio, and even chatbots through four proprietary technologies: Chatsonic, Botsonic, Photosonic, and Audiosonic.

Murf

Murf is an advanced AI voice generator that can tailor AI voices to a target audience through customisable style and language. The service provides voices for marketing, customer support, education, podcasting, product development, and other niches so you can please every ear with the right voice.

If you want to go the extra mile in creating voiceovers, you can clone any real voice – including your own voice – into an array of custom AI voices. A single record is enough to get editable voiceover scripts for your marketing campaigns.

Grammarly

When it comes to polishing copies, the NLP-powered Grammarly AI writing assistant is second to none. Whether you craft a sales pitch or academic paper, Grammarly can correct your errors, misprints, and inaccuracies while estimating the overall quality of writing on a 0 to 100 scale.

With Grammarly, you can adjust your writing by four core parameters:

• Domain – academic, business, general, email, casual, or creative
• Intent – inform, describe, convince, or “tell a story”
• Audience – general, knowledgeable, or expert
• Formality – informal, neutral, or formal

You can review clarity, engagement, and delivery suggestions and create your own business style guide to govern your voice and style. Besides, you can cheque the content for uniqueness and identify possible plagiarism sources for non-original fragments.

Copy.ai

Copy.ai is another alternative to ChatGPT that doesn’t differ much in terms of the underlying technologies but may appeal to marketers due to its interface, structured templates, and unique AI tools designed for SEO-friendly, on-brand copywriting.

Content-wise, Copy.ai works with several language models, including GPT-3.5, GPT-4, Anthropic, and Azure. The model-agnostic approach enables more accurate and diverse outputs based on historical and real-time data.

Descript

Descript is an AI video tool for editing videos by changing text transcriptions. With Descript, you can create podcasts, YouTube videos, presentations, explainer videos, and other affiliate marketing videos, as well as adjust your videos to social media platforms.

Here’s how descript works:

• You upload a video, Descript transcribes it into written text, and then you can remove or change the text you want to edit. Once done, the video will automatically rearrange. Likewise, you can type the text you want to be transformed into audio (the system will generate the audio according to your synthetic voice model).

Editing videos by changing the text is a new opportunity, making Descript and AI tools alike a great choice for aspiring marketers and those daunted by complex video editing software.

Surfer

Surfer is an AI content writing tool with a strong focus on SEO, enabling SEO-optimised copies through six proprietary tools: Content Editor, Keyword Researcher, Surfer AI, Audit, AI Outline Generator, and Keyword Surfer Extension.

Without a doubt, Surfer can synergise with SEO AI tools like SEMrush, Google Analytics, and Ahrefs.

Bard

Bard from Google is one of the newest Google AI tools you may want to experiment with when creating content, generating simple code, or brainstorming ideas for your marketing campaigns. Bard pulls data from Google and learns patterns to provide meaningful outputs, but the true capabilities of this AI tool are still to be explored.

Wordtune

Wordtune is a generative AI assistant that provides writing suggestions, rewriting capabilities, and a content summariser. With Wordtune, you can improve the readability of your copies and adjust the tone to your specific marketing goals.

It’s hard to say whether Wordtune is superior to the top AI tools for writing like ChatGPT and Jasper, but you can try it yourself and see whether the outcome resonates with your style and quality expectations. The good news is that this Wordtune is freemium, so you can get the hang of it without overcommitting.

Runway

Runway is one of the most advanced AI tools for marketing creative content. The unique AI design toolkit allows you to create images and videos from text, expand images with context-aware elements, remove objects from videos, and more.

Runway’s toolkit includes:

• Gen-1 tool to generate new videos out of existing videos by entering text prompts
• Gen-2 tool to generate new videos from scratch by entering text prompts
• Tools to generate images out of existing images (or from scratch) by entering text prompts
• Tools to expand images by entering text prompts
• Tools to remove objects from video
• Tools to create a video out of uploaded images
• AI generator to create images for you

Runway is one of the cutting-edge AI design tools that can take your marketing to the next level.

PlayHT

PlayHT is an AI voice generator that can create realistic AI voices, convert text into speech in over 800 AI voices and 130 languages, clone human voices with unprecedented accuracy, and create customer pronunciations of niche terms and acronyms.

The AI tool allows the creation of IVR voice responses, audio articles, YouTube and TikTok videos, voices for game characters, and even the voices of celebrities. Likewise, you can use plug-and-play audio widgets to let your customers enjoy audio content right on the webpage.

DreamStudio

DreamSstudio is an AI image generation web application that uses Stable Diffusion text-to-image generation model, allowing you to create compelling visuals from text prompts and control how much the results will differ from the input.

DreamStudio is one of the most straightforward AI image tools – you can kick things off in minutes. Enter a prompt, select a fitting style, canvas size, and the number of images to generate, and you’ve done it!

AI Google

AI Google is not an AI tool per sae but a platform where Google presents its AI studies tools. While you cannot apply Google AI directly in your marketing campaigns, you can use it to learn more about cutting-edge AI technologies and new tools emerging in the AI market.

Podcastle

Podcastle is an AI text-to-speech converter geared towards podcasts. The podcasting toolkit includes audio and video editors, a recording studio, a revoice, and a hosting hub, allowing you to create studio-quality podcasts faster.

Anyword

Anyword is an AI content writing tool that unlocks valuable content insights by scoring your content, ads, and copies alongside providing a powerful AI engine, different language models, and copy optimisation. On top of that, Anyword predicts how your content will perform after publishing.

With Anyword, you can choose the winners before committing to a particular content style and form. The five marketing dimensions the platform addresses – ad intelligence, website intelligence, copy scoring AI, brand guidelines, and target audiences – ensure you hit the right customers with the right message.

Increase Your Affiliate Revenues With Phonexa

Whether you are an affiliate, affiliate network, or advertiser, you can step up your affiliate marketing game with our comprehensive marketing automation software suite. Phonexa’s eight proprietary solutions will govern your campaigns across different digital marketing avenues, streamlining heterogeneous data within one intuitive dashboard.

Get an all-in-one performance marketing software suite now, or schedule a free online consultation to learn more about how Phonexa can help you generate and convert more referrals.

Frequently Asked Questions

What are AI tools?

AI tools are artificial intelligence tools that can solve business goals faster and much more accurately than human marketers, sales representatives, and analysts.

There are dozens and hundreds of paid and free AI tools for affiliate marketing and traditional marketing for that matter. Alongside popular marketing AI tools, sales AI tools, and AI content writing tools, you can find tools for more exotic applications like AI productivity tools or AI recruitment tools.

What are the best AI marketing tools?

Here are the AI marketing tools you may need for different marketing objectives:

• AI writing tools – ChatGPT, Jasper, Grammarly, Copy.ai, Surfer, Wordtune, Anyword
• AI video tools – Synthesia, Descript, Runway, Pictory, Fliki
• AI audio tools – Murf, PlayHT, Lovo, Podcastle
• AI SEO tools – Surfer
• AI research tools – Surfer
• Comprehensive AI tools for content creation – Writesonic, Bard

At the end of the day, the choice of AI tools always depends on your specific marketing goals.

For example, if you are willing to engage customers with interactive content, you may want to leverage AI video tools like Synthesia; if you need on-brand content, choosing on-brand AI content generators like Jasper might be the path of least resistance.

What AI tools like ChatGPT can I use to create content?

Besides ChatGPT, you can try the following paid and free AI writing tools:

• Jasper
• Grammarly
• Rytr
• Neuraltext
• Writeconic
• Copy.ai
• Wordtune

Explore our AI tools list on this webpage to find your best AI tools for writing and content creation. And if you don’t find the one you need, feel free to search for free AI tools online – the web is abundant with free and paid AI tools for business, including tools not represented on this webpage, such as sales AI tools or AI recruitment tools.

ChatGPT vs. Jasper – which AI content writing tool is better for business?

ChatGPT and Jasper are two leading AI tools for content writing that, however, are designed for different objectives: Jasper – for creating business content; ChatGPT – for chatting with users. But then again, the ChatGPT-generated insights are so in-depth and well-structured that you may want to combine these two best AI copywriting tools when creating marketing content.

Does Google penalise AI content?

Google does not penalise AI content.

Here’s what Google Search Central Blog says about AI-generated content:

“Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.”

Long storey short, you can use AI content writing tools to create unique, valuable, and problem-solving content.

Important: this article is a part of our affiliate martech stack series, where we shed light on the most effective tools for affiliate marketing.

There is hardly a more effective way to promote a company than by word of mouth. Referral software and marketing tools can maximise the impact of your referral programmes so you can acquire more organic leads and turn your customers into brand advocates.

With 92% of customers trusting recommendations from family and friends, a well-incentivising referral programme can grow your customer base exponentially. There’s no better way to spread the word than through customers sharing their success storeys.

That said, running a referral programme manually is quite time-consuming, if not impossible. To be effective with referral programmes, you must prop them up with referral software – a set of tools designed to manage routines such as tracking, distributing, and converting referrals.

• Referral marketing software can help you set up referral campaigns, track their performance, and distribute referral rewards like loyalty points, discounts, gift cards, or cash to those who have met the criteria.

Referral software is of tremendous help for businesses running several referral programmes. Without jumping hoops and juggling reports, you can get an overarching view of your campaigns, seeing where your referral marketing goes and how to improve it.

Source: GIPHY

And now, let’s move to the best referral marketing software you can find online. The presented referral software solutions will help automate your referral programme, bring in new customers, and strengthen the loyalty of constant buyers.

Top Referral Software

Referral Candy – Customer Referral Tracking Software

Highly effective customer referral tracking software ReferralCandy allows you to create segmented and well-targeted referral campaigns through:

• Audience segmentation – allocating referrals for target groups
• Custom ad targeting – displaying different ads to different target groups
• Choice of rewards – tailoring rewards to different referrer and referral groups
• Post-purchase emails – hitting referrals with a well-timed post-purchase email
• Coupon codes for Shopify subscription products – promoting your referral programme via coupon codes if you sell subscriptions using Shopify

On the referral side, the process is as simple as it can be: they get a unique referral link to promote, and they get the chosen reward for every referred customer. On your side, you can manage your referral campaign’s key metrics and automatically detect suspicious transactions – for example, self-referrals – to prevent referral fraud.

ReferralRock – B2B Referral Software

ReferralRock is a B2B referral software platform that allows you to create and launch your custom referral programme in a few days, possibly with expert help. Among the referral incentives are cash rewards, coupons, merchandise, and gift cards.

Here are some opportunities you get with ReferralRock:

• Creating an on-brand referral experience through custom branding, built-in referral offers, and a referral programme visual editor
• Differentiating between referrals through multiple sharing options, personalised links, and a dedicated tracking and sharing portal
• Customising referral incentives for specific marketing goals through a choice of rewards and integrations with CRM systems like Salesforce and HubSpot

ReferralRock allows you to build referral programmes that reward both the referrer and the referred, a win-win for both. Both parties may get the same discount on the same products, or the rewards may differ depending on how you’ve configured the offer (besides two-sided rewards, there are bump, recurring, milestone, and tiered rewards).

InviteReferrals – Referral Automation Software for Social Media

InviteReferrals is mobile app referral software designed specifically for social media users, making the referral programme available on your Facebook fan page or website. The software works across all platforms and devices, including mobile, tablet, and desktop.

The software toolkit provides:

• Referral campaign automation
• Support for over 25 languages
• Spam and fraud prevention
• Two-sided rewards for registration and app installs

The referral automation software from InviteReferrals includes in-depth customer journey tracking: link clicks, registrations, app installs, and more. Likewise, you provide referrers with convenient sharing options across major social media platforms, messengers, and email.

Mention Me – Medical Referral Management Software

Mention Me is a referral marketing platform that covers six major verticals: finance & insurance, health & beauty, food & beverage, travel & hospitality, and fashion. The unique AI-driven referral marketing software from Mention Me identifies, activates, and maximises the impact of brand advocates to turn them into profitable referrers.

The uniqueness of Mention Me is that it provides rare medical referral management software, also known as patient referral management software or physician referral software. This medical referral software can help medical institutions acquire more new patients while incentivising their best personnel and existing patients.

Like other online referral programme software, Mention Me provides tracking links for proper attribution. The detailed analytics of referral programmes will allow you to double down on the most effective and eliminate unprofitable marketing channels, growing your customer base and ROI.

Friendbuy – Popular Online Referral Marketing Software

Friendbuy is a referral marketing software that supercharges referral programmes through referral templates, dashboards, anti-fraud control, automated rewards, and analytics & reporting. Likewise, you can integrate Friendbuy with your technology stack, including your other marketing, lead generation, and CRM software.

While Friendbuy may not offer unique features, its easily shareable links and codes will spread your referral campaigns like wildfire to grant you ever-increasing referral revenues and customer loyalty.

Referral Factory – All-in-One Software for Referral Programmes

Referral Factory is an online referral programme software that features over 100 referral programme templates, a drag-and-drop referral programme builder, and advanced promotional and analytics tools so you can distill vast amounts of data into actionable marketing insights.

With Referral Factory, you get:

• Intuitive interface and tools to build a referral programme from scratch without coding knowledge
• Extensive customisation options to personalise your referral programme for specific audiences, including ads and rewards
• Ease of link generation and sharing so referrers can seamlessly spread the word and track referrals
• Automated referral analytics to manage your referral campaigns for heterogeneous audiences and across all media
• Integrations with CRM, lead management, and email marketing software to create a coherent marketing strategy

Through partners in over 50 countries, Referral Factory allows you to reward users from different locations and in multiple currencies and reward types, including cash, coupons, vouchers, and more.

Genius Referrals – B2B Referral Software

Genius Referrals is a suite of referral software solutions for referrers, affiliates, influencers, and B2B companies, all simplified with widgets and ready-made templates for brand advocating, referral capturing, and post-purchase referral acquisition.

The referral marketing software suite from Genius Referrals includes:

• Referral software
• Affiliate referral programmes
• Influencer marketing software
• B2B partner programme solutions
• Employee referral programmes
• Newsletter referral programme solutions

With fixed and variable rewards for referrers and referrals, you can effectively turn strangers into customers and customers into brand advocates. Among the supported reward types are single, double-sided, multi-tiered, multi-level, fixed, and percentage rewards in cash, products, gift cards, vouchers, account credits, discount codes, and more.

Growsurf – Referral Software for SaaS

Growsurf is referral software for SaaS that helps you build a referral programme without coding knowledge through distinctive features like an automatic link generator and white labelling. With Growsurf, you can embed code snippets into your marketing channels to promote instant sharing.

It takes only a couple of days to integrate the plug-and-play referral software into your CRM and align it with your other marketing solutions. Growsurf works best for SaaS, fintech, and B2C market segments, but you can safely try it for different niches as well, considering it has a 14-day free trial.

Extole – Omnichannel Referral Marketing Software

Extole is a comprehensive customer growth platform offering acquisition and retention programmes and referral software. The biggest advantage of Extole is that it creates omnichannel experiences while personalising the offering for every referrer and referral, all through enterprise-level referral marketing tools and customer acquisition software.

Extole Referral Marketing Toolkit

Extole’s referral software may not offer revolutionary features; however, its alignment with customer engagement and retention tools may become the tip-scaling advantage for marketers craving all-in-one referral platforms.

Saasquatch – Referral Software for SaaS with Gamification

Saasquatch is a referral marketing software suite that employs tools for referral, loyalty, and lifecycle programmes. Among the most distinctive referral software features are gamification, reward triggers, and referrer leaderboards.

The platform is geared towards SaaS, retail & eCommerce, fintech, and telecom industries, enabling multiple integrations and an app-centric user experience. You can even use an online referral programme ROI calculator to predict the financial results of your future campaigns.

Talkable – Compliance-Ready Referral Software

Talkable is referral software that allows the creation of custom referral programmes and maximises their success on the fly and strategically. From A/B testing to segmentation to fraud prevention to reporting, the referral software toolkit contains everything you need to hit the right referrer and referrals with the right offer at the right time.

It’s worth noting that the referral campaigns can be made CCPA and GDPR-compliant so you can stay on the legal side of the fence while reaching as many referrals as possible. Similarly, Talktable provides industry-leading fraud prevention and detection algorithms, allowing you to limit the marketing practises within your campaigns.

Influitive – Customer Advocacy Referral Software

Influitive is an online customer advocacy and engagement platform offering a referral software toolkit complemented with tools for review generation, social media performance amplification, product adoption growth, and more.

With Influitive, you can effectively manage customer preferences, leverage your social media presence, grow product adoption, obtain customer feedback, and drive more customer referrals while not sacrificing the quality of your service.

ReferralHero – Referral Software for SaaS

ReferralHero is an all-in-one referral programme platform that provides referral software for SaaS, fintech, blockchain & crypto, and mobile applications designed to streamline your referral marketing in just two weeks.

The referral software toolkit is quite advanced, including widgets, on-brand designs, memorable referral links, customisation options for social media platforms, and localisation opportunities. You can create a referrer leaderboard, segment users by engagement, and enable behaviour-triggered emails for timed promotions.

Buyapowa – Comprehensive Referral Software

Buyapowa is a comprehensive reward marketing platform that offers referral marketing software alongside multiple reward programmes: affiliate programmes, brand partner programmes, influencer programmes, and more.

Buyapowa includes all features mentioned in our referral tools list while making it possible to manage different referral programmes from a single place.

Frequently Asked Questions

What is referral management software?

Referral management software – also known as referral software or referral marketing software – is software designed to run, track, and analyse your referral marketing programmes. Referral software can bring it all into a single dashboard so you can effectively manage your referral campaigns.

Affiliate vs. Referral Marketing; Affiliate Software vs. Referral Software

Affiliate and referral marketing are not the same:

• Referral marketing incentivises existing customers to promote the advertiser’s offering
• Affiliate marketing incentivises and manages third-party ad campaigns that promote the advertiser’s offering

Is there free referral marketing software?

Here is some free referral marketing software that you can use for a limited time:

• InviteReferrals – 14-day free trial
• Growsurf – 14-day free trial
• Referral Factory – 15-day free trial
• Genius Referrals – 30-day free trial
• ReferralHero – free trial

At the same time, there’s little to no truly free referral marketing software, meaning you’ll likely have to buy a subscription.

Where Can I Get Healthcare Referral Management Software and Patient Referral Management Software?

Here are some of the companies that provide healthcare referral management software:

• Nisos technologies
• GRM
• ReferralMD
• Mention Me

It’s worth noting that few companies provide narrow-focused referral software like physician referral software, medical referral management software, or even employee referral software, so you might need to align the “general” referral software you have access to with your specific marketing objectives.

Phonexa has once again secured an impressive showing in G2’s Fall 2022 Report, collecting two dozen badges and ranks as well as strong user-generated feedback.

Not only did the all-in-one suite for calls, leads, clicks, email, SMS, and accounting maintain its ability to resonate with users across diverse business models and verticals, but the touted tech company also increased product ranks with substantial Satisfaction and Market Presence scores.

As a result, the product competed high and received four Leader Badges in the following categories:

• Leader (Affiliate Marketing, Inbound Call Tracking)
• Leader Small-Business (Affiliate Marketing, Inbound Call Tracking)

Recipients of Leader badges sit at the top 25% quadrant of their respective product categories.

Phonexa was additionally named a Momentum Leader, receiving favourable results on the top tier of the Momentum Grid® in the Inbound Call Tracking category.

“We’re not only impressed, but also proud that our software solutions have been so instrumental in the growth of our clients, and their businesses,” said Liana Tonoyan, Chief Information Officer for Phonexa. “It’s a tremendous signal and evaluation to the daily efforts we put into improving the usability of our products, along with the user experience attached to it.”

The efforts and hard work of Phonexa’s Onboarding and Customer Success teams didn’t go unnoticed, as users reported positive feedback on the support side of the operations. As a result, Phonexa was awarded the following new badges:

• Highest User Adoption (Small-Business)
• Best Support (Affiliate Marketing)
• Best Support Small-Business (Affiliate Marketing, Outbound Call Tracking)

“Our dynamic departments always go the extra mile to make sure that our clients and customers are well taken care of,” said Chelsey Reynolds, Vice President of Onboarding and Customer Success. “Our clients are visionaries, and we’re only excited to be helping them lead a new wave of innovation for their businesses through our products, technology, and support.”

Phonexa collected several additional badges that showcase its continued effort to impress users and address their marketing pain points.

Some of the platform’s renewed and newly-earned badges include:

• Easiest To Do Business With Small-Business (Affiliate Marketing, Inbound Call Tracking, Outbound Call Tracking)
• Best Meets Requirements (Inbound Call Tracking, Affiliate Marketing, Outbound Call Tracking)
• Best Meets Requirements Small-Business (Affiliate Marketing, Outbound Call Tracking)
• Users Most Likely To Recommend (Affiliate Marketing, Outbound Call Tracking)
• Users Most Likely To Recommend Small-Business (Affiliate Marketing, Outbound Call Tracking)
• High Performer (Outbound Call Tracking)
• High Performer Small-Business (Outbound Call Tracking)

To learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation or email info@phonexa.com. 

We’re very involved with conferences throughout the year, making sure we have the opportunity to network and meet with companies from around the world. There are countless shows that take place each year – even if it feels like every other show is held in Las Vegas.

We compiled a recap of the top conferences of 2016, highlighting many we were attending and some we thought were simply putting on spectacular shows. We figured it’s time to do that again, so we’ve put together our list for the top upcoming conferences that are on our radar.

Brand Minds 2017

The Central and Eastern European Business Summit of the Year, Brand Minds 2017 has its sights set on creating “experience events” that help better people’s lives. This year’s show is a few days away, on May 22, in Bucharest. Their line-up of speakers is impressive – Lenja Faraguna, Nordström and Ridderstråle, Gary Vaynerchuk, Julian Treasure, and Robert Murray.

LA Awwwards Conference

LA Awwwards Conference brings together international digital masters and influencers. If your work is in design and web, this is where you should be. This year’s speakers include Jessica Walsh from Sagmeister & Walsh and is being held from June 1-2 in Los Angeles.

Digital Summit Portland

Digital Summit hosts a series of conferences in various cities throughout the year. There are still twelve stops left on the tour, including Denver, Kansas City, Detroit, Philadelphia, and, of course, Portland. It’s no secret that Portland is a mecca for creatives. The city is home to major companies including Adidas and Nike, as well as leading creative agencies such as Wieden + Kennedy and Swift. Digital Summit stops in Portland from July 12-13. Their previous speakers have included Mark Cuban, Steve Wozniak, and Gary Vaynerchuk, so you can’t miss this show.

MozCon

MozCon is “three days of forward-thinking actionable sessions in SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more.” It’s put together by the lovely folks at Moz, which means you’ll be receiving some great information that you can’t get anywhere else. MozCon runs from July 17-19 in Seattle, just in time for some great weather in the city.

Affiliate Summit East

Affiliate Summit East is the show of the year, where you know you’ll see familiar faces and new ones. We were at this year’s Affiliate Summit West in Las Vegas, where we took the stage during Demo Day and introduced our new products. We’ll be at this year’s show in New York, so if you’re attending, make sure you connect with us!

LeadsCon’s Connect to Convert

This year, LeadsCon has rebranded into LeadsCon’s Connect to Convert. We are Sponsors at this year’s conference in New York. We believe in the quality of the attendees at this show, which hosts a second show in Las Vegas earlier in the year, much like Affiliate Summit. We attended LeadsCon Las Vegas 2017 and put together a short recap video highlighting our time there.

If you can’t make your way out to a future conference and want to learn more about our platforms, you can request a demo online. We’ll schedule a personal one-on-one demo with you and your team members!

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company’s first-ever standalone conference Jan. 11 to 13.

The industry-leading event exceeded previous MailCon gatherings by covering more space and offering a robust selection of sessions, workshops, and panels, as well as an exhibition space for companies. It also featured multi-dimensional networking opportunities, such as a game lounge, welcome reception at Topgolf, the Marketer’s Ball afterparty at the Omnia Nightclub — which was headlined by a special performance from multi-platinum award-winning artist Ja Rule — and the MailCon Spotlight Awards and AFFY Awards luncheon.

MailCon’s three-day event fostered partnerships, community, and marketing technology innovation, which mirrors the mission and ethos of Phonexa.

“I’m impressed with how the email marketing community united in support of MailCon’s first-ever standalone conference,” said Lilit Davtyan, CEO and CFO of Phonexa. “It’s great to see that everyone else believes in our companies, and how we’re continually creating and nurturing an environment for brands to catapult their businesses.”

Speakers from Deloitte, LinkedIn, Dotdigital, and Hawthorne Advertising were among those who presented a wide range of panels and workshops around deliverability, technology, email personalization, branding, lead generation, and more.

“Our standalone conference was exceptional as it created a huge networking opportunity for our community to rely on,” said Kristen Haines, CEO at MailCon. “We’re especially excited to spotlight and recognize visionaries in our space, giving them a platform and an opportunity to shine and share their insights, knowledge, and products with us. We look forward to continuously combining efforts with Phonexa to promote growth and empower each of our community members, sponsors, partners, and speakers for many years and events to come.”

“Even as we battled obstacles caused by a pandemic, our MailCon community retained its strength in coming together to make an impact that reaches beyond our three-day program,” said Sara Malo, Director of Sponsor and Exhibitor Success at MailCon. “I was inspired to see everyone gather to engage and educate the next wave of innovation. We look forward to a bright future and taking MailCon to new heights.”

Over 70% of MailCon attendees are directors, C-level executives, and company decision-makers.

“MailCon has always been a key event for me to get insights about the latest email and omnichannel marketing trends, and learn about the best practices from top industry experts. This time, it was even more special,” said Faruk Aydin, CRO at Inbox Suite. “I’m bringing back a lot of positive feedback, energy, and motivation because the MailCon community is a true booster.”

MailCon also recognized leading companies with the joint MailCon Spotlight Awards and AFFY Awards luncheon by honoring exceptional innovation and leadership across the industry.

MailCon Spotlight Awards Winners:

• Email Service Provider Choice: ExpertSender
• SMS Choice: Addicted Affiliate
• Automation Choice: Contact Center Compliance
• Innovative Tech: Pushnami
• Top Email Marketer: Synergy Interactive

AFFY Awards Winners

• EmailOversight, Optizmo, and Elite-Calls received the AFFY Digital Marketing Awards
• Ron Hart of Mobile Pushers won Super Affiliate honors
• Wade Tonkin of Fanatics and Tom Wozniak of Optizmo also received individual AFFY Awards.

The event marked the fifth conference since Phonexa’s acquisition of MailCon in 2018 and the eighth event overall.

Previous and most recent MailCon events included the 2021 MailCon Meetup in Manhattan, the Virtual Experience in 2021, and the MailCon Las Vegas event in 2020.

Learn more about how Phonexa powers MailCon to build a diverse community of omnichannel marketers, all while introducing unparalleled brand partnerships and opportunities for professional development.

Brands can rarely reach target markets through only one marketing channel, especially in a world where lead nurturing and personalization are increasingly influential with every campaign.

Nowadays, consumers prefer getting consistent experiences and interactions across every brand touchpoint.

That’s where omnichannel marketing becomes even more crucial, proposing the strategy that allows brands to provide target consumers with seamless, consistent, and personalized multichannel deliverables and outcomes.

What most lead generation marketers may often overlook, however, is that email is the crux and the driving force that pulls the entire concept of omnichannel together.

The power and potential of email is largely the reason why Phonexa acquired MailCon in 2018. The world’s preeminent email and omnichannel marketing conference and event is powered by Phonexa and it serves as one of the centerpieces of our all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, by fostering a thriving community of marketers and industry leaders.

Now, ahead of MailCon 2022 in Las Vegas, we’ll explain why an SMS and email marketing platform, and product like E-Delivery, makes email such a powerful link to inbound and outbound marketing, all while supporting intelligent campaigns and cultivating an ever-growing email marketing community.

Looking to strengthen your omnichannel email marketing strategies? Attend MailCon at the Caesars Palace in Las Vegas from Jan. 11 to 13, and use the code “PHONEXA15-LV22” to save 15% during registration. 

1. Creating Dialogue That Elevates The Purpose Of Omnichannel Marketing 

As humans, we’re constantly having conversations — with our co-workers, partners, and most importantly, our leads and customers. These interactive communications foreshadow the future outcome of the conversation or how we’ll engage with the responding party going forward.

Think about targeted and segmented email campaigns that initiate a conversation with someone who may be interested in your product. This initial outreach is usually the first step in generating the trust of the receiver of your targeted email.

With this, email reaches and stays in the audience’s inbox, and you can again remind the receiver of your promotion through varying communication methods along the omnichannel sales funnel.

And while many think of conversational marketing as something that only occurs in chatbots or messengers, email has been proven to be a destination hub for conversation and client-email marketer interaction.

Conversational marketing has claimed dominance with the use of in-email videos, response boxes, and even personalized surveys.

2. The More Personal Emails Are, The Better

Personalization is the key ingredient for an effective email campaign. It features segmentation and other critical communication aspects to emotionally tie the receiver to the content embedded in the message.

With the help of multichannel distribution and segmentation, a product like E-Delivery directs emails where they’re most wanted and sends other targeted emails to the lesser-active audiences to re-engage them.

Personalization draws in the clients and helps them make better and more informed decisions regarding your campaign, or offer. It also allows them to reach back out at a time that is most convenient for them, and through a communication channel that’s most reliable to them.

3. Dynamic Emails To Bring In Tangible Results

Most email and SMS marketing and ESP integrations offer some sort of trackability, with insights into open rates and other essential metrics. However, it’s rare to find an ESP platform that gives users a full dynamic view of their target audiences.

These AI-powered personalization tactics encompass a mass message that changes based on user behavior or data that the sender may have about their subscribers.

With E-Delivery, you get all the functionalities of dynamic emails that peek into variables such as location, gender, age, interests, or other characteristics that can aid in intelligent email segmentation.

4. Email Marketing Must Be Paired With Tip-Top Tracking

Have you ever thought about why companies want to invest more into products that give them insights and data analytics?

To understand the answer to that question, let’s look at how marketers channel the success and ROI of their campaigns. It’s usually through a combination of analytics provided by the ESP email platform used by the marketers.

For example, with campaign analytics and deliverability reports, E-Delivery ties all aspects of email marketing together. It compiles all the data related to email campaigns. It uses intelligent analytics tools to show which aspects of your campaigns are working, and which are not, to essentially retain more conversions and open rates from a given email.

With E-Delivery’s extensive insights into deliverability and other elemental email metrics, you will be able to see reports that outline your campaign’s strong suits and weaknesses, as well as your deliverability rates to different ISPs.

5. A Community Beyond Email Products

Possibly the best aspect of the email marketing industry is its volatility and ability to work with any type of marketing channel within the omnichannel marketing strategy umbrella.

Email is the sole guarantor that all marketing channels can work in harmony with one another, all while complementing each other’s highlights and effectiveness according to the type of message put out for target consumption.

Through the years, email has gathered hundreds of email marketing professionals, companies, and industries over its power to make a difference in any given advertising or marketing campaign.

Take that from conferences like MailCon, which has quickly developed to become one of the most significant gatherings of email professionals from all areas of the global marketing arena.

These email-minded and lead generation executives congregate to share and teach the omnichannel marketing world what it’s like to resonate.

Learn more about how E-Delivery can power your business and email marketing efforts. 

To learn more about the MailCon community and how it gathers thousands of email and omnichannel marketing professionals together, click here, or watch the video below. 

As consumers, we want our data to remain safe and certainly out of the hands of bad actors with ill intentions. However, on the other end of the spectrum, some businesses would do just about anything to acquire more consumer data to attempt involuntary outreach to sell their products and services.

While it’s relatively easy to obtain and misuse targeted consumer information, what may materialize after this gross violation is rather unpleasant.

That’s why local and federal lawmakers and regulating bodies dedicate millions of dollars in resources and massive efforts every year to protect user data from being misused in the hands of unseasoned businesses – even more if a business has any type of presence in California.

With the implementation of the California Consumer Privacy Act, the state has embraced the privacy rights of consumers by requiring businesses to make significant changes to their data privacy and collection practices.

For Phonexa, safeguarding customer and prospect data is of paramount importance, primarily because of the multi-dimensional nature of our all-in-one platform for marketing automation that encompasses hundreds of touchpoints with client data, and of course, our firm commitment to the MailCon community.

Read on to find out more about California’s consumer protection laws and how your startup can dodge any mishaps along the way with the use of compliance technology.

What Is CCPA Compliance? 

The CCPA was put in place to make California businesses more transparent in collecting and using consumer data. It also requires qualifying businesses to implement specific procedures, policies, and rules to protect the personal information of any consumer they come across.

Under CCPA regulations, businesses have to disclose the categories of personal information they collect during the information gathering process of the client’s data.

Which Organizations Must Comply With The CCPA?

If your company or startup organization falls under the scope of the following categories, then you must comply with CCPA regulations:

• Your company has an annual revenue of at least $25 million;
• If your business makes at least half or 50% of its annual revenue from selling personal information or leads of your California-based consumers;
• If your organization buys, sells, or discloses the personal information of more than 50,000 California residents in the same year (i.e., lead generation and distribution networks).

In other words, if you work in the lead generation and distribution industry, whether as part of an affiliate network or an independent contractor, your company may be subject to CCPA regulations.

Beginning in 2023, the CCPA will apply to startups and other companies that make at least 50% of their annual revenue from selling or sharing the personal information of California-based consumers.

What Do CCPA Laws Mean For Startups? 

1. Consumer identifiers
2. Protected characteristics
3. Data filed under the description of “personal information” (Civ. Code § 1798.80)
4. Geolocation data
5. Commercial information
6. Biometrics
7. Information on employment
8. Information used for profiling consumers
9. Search history or other internet activity or information (cookie-collected data)
10. Education status (if private from the public)
11. Audio, visual, electronic, olfactory, or thermal information

Then, of course, comes the part where businesses and startups must inform consumers of their intent when generating the above information. The following are intent types:

1. The purpose of collecting or selling this consumer’s information;
2. The category of the personal information that you are collecting.

This information should be found in the company’s “Use of Data” section in its “Privacy Policy” document. It must be presented to the consumers before they agree to give their personal data to the company.

Since the CCPA regulatory body requires you to update this list once a year, you must also disclose whether your company has collected, sold, or disclosed any consumer personal data in the last 12 months.

While the CCPA is a win for consumers, many startups feel rather shuffled handling this added layer of compliance and regulation.

However, the way startups should see it is that this is a power shift that helps companies help themselves by evaluating the ethics of how they gather and use consumer data.

How Has Phonexa Adapted To CCPA Regulations? 

Due to the robust nature of the Phonexa platform and its functionality of handling tons of consumer data per day, we’ve implemented compliance tactics and many checkpoints for errors within our platform to make sure that this data is handled ethically and with care.

For instance, Opt-Intel, our compliance and suppression list management product, allows you to secure your compliance by streamlining automated data transfers, providing compliance messages and tips, and more.

Here are several ways Opt-Intel tackles CCPA data regulations:

• Compliance Notifications: Opt-Intel keeps users in the loop on all of their compliance concerns with constant notifications and other tools that help any inconsistencies in compliance while keeping users aware of any CAN-SPAM violations.
• Opt-Out Domain White Labeling: This feature allows users to maintain email hygiene using tools and customizable options for opt-out.
• Automated, Safe Data Transfers: Transferring data to your partners is a hassle, especially if you’re working with networks, publishers, and advertisers. This tool lets you send critical data to partners without compromising consumer information.

When evaluating CCPA regulations and how they affect your startup’s operations, you must also consider how you can ensure that the consumer data you’re using and providing can be secured.

Better yet, you should focus on only collecting the consumer data of people who actually want to be contacted by your business. With that, you can use automation tools such as Opt-Intel to achieve a more harmonious and efficient manner of managing real-time opt-outs and “no contact” or email cleansing requests.

It will not only help you manage your suppression lists, but it will give you total control over your list suppression to ensure that you have a healthy list of consumer data.

Want to feel even more confident about your CCPA compliance? You can do so by using this industry-leading email solution that supports everyone across the board — from performance marketers to advertisers, networks, and large agencies.

In a way, Opt-Intel is the solution many in the email industry have been looking for — it’s the extension of Phonexa’s commitment and support of users of E-Delivery, our email and SMS product, as well as the MailCon community of email and omnichannel marketers who are always on the lookout for best practices to guide them toward a better relationship with any new CCPA updates or general CCPA compliance requirements.

Contact us to learn more about how Opt-Intel can power your startup’s next stage of compliance. 

To get more insight about the MailCon community and how it gathers thousands of email and omnichannel marketing professionals — including compliance parties — click here. 

Marketing automation platform, Phonexa, and Tellus Brokerage Connections, leading life insurance IMO, have announced a multifaceted marketing relationship.

The marketing relationship calls for Tellus to facilitate introductions between Phonexa and the Tellus Direct Markets agency members. In turn, Phonexa will provide preferred pricing and access to its industry-leading lead management and marketing automation solution, used by call centres and direct advertisers, for calls, leads, clicks, email, SMS, accounting, and more.

This relationship further affirms Phonexa’s commitment to facilitating Direct Marketers, Insurance Carriers, and Wholesalers to make smarter marketing decisions. Phonexa is pleased to join forces with a tech-forward organisation, such as Tellus, that has a unique value proposition aligned with helping high-volume insurance direct marketers grow their businesses by adopting best-in-class technologies. Tellus looks forward to putting the Phonexa technology to use.

The suite of Phonexa products and solutions and digital sales opportunities that Tellus Direct Marketers will now have access to include:

LMS Sync (lead tracking and distribution)
Call Logic (call tracking and distribution)
E-Delivery (email and SMS marketing)
Cloud PBX (cloud phone system)
Lynx (click tracking)
HitMetrix (user behavior recording and analytics)
Opt-Intel (suppression list management)
Books360 (automated accounting)