There’s no way around it: whether an affiliate or advertiser, you can only beat the competition with advanced content marketing tools for affiliate marketing. As more and more revenues are drawn from content marketing globally, AI content marketing tools can put you in the spotlight on the world business stage. Important: this article is a part of our affiliate marketing tech stack series, where we shed light on the most effective tools for affiliate marketing.
The affiliate content marketing race never stops, with budgets growing and marketers going the extra mile to understand their content performance. Most place their bets on videos (45%), short-form articles (21%), and success storeys (28%), but what really matters is what they use within almost all their strategies: content marketing tools for affiliate marketing.
No matter what affiliate content you create, you can’t go far without automated content marketing tools in the era of automated affiliate marketing. From spelling chequers like Grammarly to design interfaces like Canva to comprehensive marketing ecosystems like Google Marketing Platform, you can do faster and better with the right suite of affiliate marketing tools.
The only question is, how do you choose the right content marketing tools and maximise their potential while not overcommitting (read: overpaying)?
The answer is in the all-embracing content marketing tools listicle you can see below, a part of our affiliate marketing tech stack series. We’ve compiled a unique list of paid and free content marketing tools that can supercharge your affiliate marketing campaigns regardless of whether you are an affiliate, advertiser, or affiliate network. 
Source: GIPHY
Your 15 Best Content Marketing Tools for Affiliate Marketing
SEMrush
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 13,773,682 | 6 | 398 | 0.36 | 62.89% | 28.55% | 2.25% | 1.52% | 1.81% | 2.97% |
SEMrush is one of the most comprehensive content marketing tools for affiliate marketing, offering vast research opportunities across SEO, social media, and PPC campaigns. Above all, though, SEMrush allows you to
- Synergise content marketing and SEO by choosing the right keywords for your campaigns
- Publish and promote your content timely by leveraging its content marketing planning tools
SEMrush Content Marketing Toolkit
| Topic Research | The built-in content idaea generator allows you to create resonating content within a well-defined content plan and structure articles properly. You can research trending topics, analyse competitors, and develop effective blog titles and headlines. |
| Marketing Calendar | The Marketing Calendar helps you plan activities and share them across departments for effective omnichannel marketing. With well-coordinated marketing and content teams, you can create content and track its performance more effectively, including integrating Google Analytics and CMS software. |
| SEO Content Template | Unified SEO content templates can become a content creation backbone for in-house and outsourced writers. Likewise, you can analyse competitors by target keywords to understand what it takes to create SEO-friendly, engaging content. |
| SEO Writing Assistant | SEO Content Chequer helps you improve readability, originality, and SEO while maintaining the required tone of voice. You can cheque target keywords, recommended keywords, backlinks, and alt attributes and also use the AI-powered paraphrasing tool to overcome writer’s block. SEO Writing Assistant is compatible with MS Word, Google Docs, WordPress, and SEMrush, having every chance to become your permanent writing companion. |
With SEMrush, you can understand what content your referrals crave and how to make it resonate with them and rank well on Google. Price: $129, $249, and $499 per month if paid monthly. Paying annually saves you up to 17%. No free plan.
BuzzSumo
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 511,659 | 3 | 185 | 0.4 | 59.11% | 27.78% | 0.04% | 7.40% | 3.63% | 2.04% |
BuzzSumo is one of the best content marketing tools for researching trending topics and discovering resonating idaeas, also offering API-driven reporting. For example, you can identify the most popular questions on Quora and respond to them with your content, a feature quite unique with content marketing tools.
BuzzSumo’s Content Marketing Tools
| Discovery | The Discovery content marketing tool allows you to identify trends and engaging topics in real-time, tapping into all sorts of content, from viral to classic. You can vary the depth and width of research, analysing over 8 billion articles and the data for the last five years. |
| Research | The Research content marketing tool allows you to research content across four popular social media – Facebook, YouTube, Twitter, and Reddit – uncovering the most profitable idaeas over the last five years. |
| Monitoring | The Discovery content marketing tool allows you to quickly react to user activities like shares and mentions. Likewise, you can customise your reactions to particular performance changes, prioritising the most essential publications and user activities. |
| Influencers | The humongous database of over 600,000 influencer profiles can help you identify potential partners on Facebook, YouTube, and Twitter. |
You can use BuzzSumo on the go through its Chrome extension or API-integrate it into your CMS or lead management software for an overarching view of your campaigns.
Price: the Content Creation subscription plan costs $199 per month, or you can enrol in a 30-day free trial. The more advanced subscription plans – you may not need them for content creation solely – cost $299, $499, and $999 per month, depending on the features.
Canva
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 418,410,773 | 5 | 627 | 0.27 | 75.96% | 17.94% | 0.05% | 0.88% | 3.31% | 1.86% |
Canva is one of the best content design toolkits for affiliate marketing, employing a huge library of design elements and a user-friendly drag-and-drop editor for quick content design. Among the most popular content to design with Canva are advertisements, infographics, banners, e-books, guides, social media graphics, and print materials.
Canva’s design software suite is truly all-encompassing, offering solutions for marketing, sales, agencies, internal communications, creative teams, and more. The platform even runs its online design school, so you can get a head start in this marketing avenue. Price: Canva offers one free and two paid subscription plans at $14.99 and $29.99 per month if paid monthly. Paying annually saves you up to 16%.
Trello
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 92,582,853 | 8 | 673 | 0.27 | 89.05% | 4.85% | 0.02% | 1.80% | 2.05% | 2.23% |
Trello is one of the content marketing management tools that help you bring it all together, improving your workflows. Not offering much for content creation directly, Trello might be useful for coordinating teams with its universal dashboard – including market strategy templates – and Editorial Calendar.
But then again, it may not be reasonable to commit to Trello for content marketing purposes only, as there are quite a few more advanced content marketing tools out here. On the other hand, if you already use Trello for project management, you might be happy to squeeze some extra value out of its content marketing toolkit. Price: a basic free subscription plan and three paid subscription plans costing $5, $10, or $17.50 per month per user, depending on the features.
HubSpot
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 42,463,250 | 13 | 793 | 0.36 | 57.14% | 28.09% | 0.20% | 2.94% | 1.62% | 10.01% |
A beast in the digital marketing world, HubSpot doesn’t provide much in terms of affiliate content marketing tools, but can nevertheless be of some help. The one product to look for if you’re an affiliate marketer is the CMS Hub, the content management system that helps you create SEO-friendly, multi-language pages and content, including blogs, with its proprietary Blog Maker.
Other than that, using HubSpot’s content marketing tools is only reasonable if you already use Hubspot for other marketing purposes. Price: HubSpot CMS Hub is a part of the CRM Suite Starter package that costs €30 per month if paid monthly or €20 per month if paid upfront annually.
Hemingway Editor
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 1,173,261 | 2 | 91 | 0.78 | 75.93% | 21.95% | 0.01% | 1.08% | 0.95% | 0.08% |
One of the narrow-focused content marketing tools for affiliate marketing, Hemingway Editor does what its name suggests, allowing you to improve your written content across the board. The application highlights suggested edits with different colours so you can easily grasp the nature of the suggestion.
Likewise, the app grades readability, estimates the reading time, and counts the number of paragraphs, sentences, words, and characters in the copy. Some style suggestions include the overuse of passive voice, an overly complex sentence structure, and redundant adverbs. Price: the online version is free; the app costs $19.99 as a one-time payment.
Grammarly
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 32,540,983 | 3 | 249 | 0.33 | 68.52% | 10.48% | 0.31% | 16.29% | 1.82% | 2.58% |
Grammarly is one of the most helpful tools used in content marketing across the globe, helping content creators polish their style, adjust their tone of voice, and correct errors of all kinds, from spelling to grammar to punctuation. The Grammar suite includes a citation generator, essay chequer, paraphrasing tool, AI writing tools, style guides, analytics, and more features for error-free, on-brand writing.
The free version of the app enables basic prompts and tone detection, whereas the paid versions include advanced features like sentence rewrites, vocabulary idaeas, a plagiarism chequer, and more. The paid versions cost €12 per month for individuals and €15 per month for businesses.
Buffer
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 3,220,645 | 4 | 254 | 0.48 | 66.83% | 26.03% | 0.02% | 2.00% | 2.94% | 2.19% |
Carved out for social media marketing, Buffer provides two types of tools for content marketing that affiliate marketers might be interested in:
- AI publishing tools that help you craft content faster, brainstorm ideas, get social media post suggestions, repurpose posts for various social networks, and develop an effective posting schedule
- Engagement tools that keep you aware of the most important interactions with your content on social media and prioritise your responses in the right way
Price: a free plan and three paid plans costing $6, $12, or $120 monthly, depending on the features.
Uberflip
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 214,281 | 9 | 193 | 0.36 | 66.20% | 15.30% | 0.09% | 11.76% | 4.69% | 1.95% |
One of the best tools for content marketing, Uberflip runs a unique content experience platform that works across three major marketing avenues: customer journey, audience intelligence, and customer experience. The proprietary affiliate marketing toolkit helps you create personalised campaigns with real-time insights from leading B2B data providers. Uberflip unlocks:
- Demand-generation campaigns
- Effective digital sales rooms
- Increased customer engagement through personalised content at scale
- AI content recommendations
- Advanced lead capturing
- Content analytics
An extremely powerful content marketing research and reporting tool, Uberflip helps you optimise your content flows from start to finish so you can create content that reflects your referrals’ true needs and wants.
Airtable
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 19,980,656 | 8 | 498 | 0.39 | 84.71% | 4.82% | 0.01% | 6.75% | 1.98% | 1.74% |
When it comes to marketing content management tools for affiliate marketing, Airtable can set you apart by enabling an overarching view of your campaigns, strategic planning, and omnichannel approach. With all your campaigns moving in sync, every employee knows what they do at a certain time and how this contributes to the big picture.
Airtable marketing suite includes:
- Tools for cross-department goal-oriented marketing planning
- Tools for marketing campaign management
- Charting and integrations for data-driven marketing decisions
Price: a free subscription plan and two paid plans costing $24 and $54 per month if billed monthly or $20 and $45 per month if billed annually.
AnswerThePublic
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 1,607,053 | 3 | 178 | 0.43 | 51.23% | 39.03% | 0.05% | 3.55% | 3.89% | 2.25% |
AnswerThePublic is one of the content marketing analysis tools that can give you insights into the innermost desires of your referrals by analysing the Google queries that usually go unnoticed. On top of that, the service provides a search listening tool that analyses and informs you of potentially profitable questions your target referrals ask on Google.
Price: a 7-day free trial and three subscription plans costing $9, $99, and $199, depending on the features.
Loom
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 15,630,908 | 4 | 285 | 0.46 | 81.65% | 8.72% | 0.04% | 4.45% | 2.82% | 2.32% |
Loom is one of the video content marketing tools that simplifies creating engaging affiliate videos, including vlogs with built-in CTAs. Loom also enables engagement insights, a vast library of drawing tools, and comments and emojis on the user side.
Price: a free and paid subscription plan priced at $15 per month per creator if paid monthly or $12.50 per month if paid annually.
Zoho
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 52,958,863 | 12 | 981 | 0.26 | 83.57% | 10.33% | 0.05% | 2.75% | 1.16% | 2.14% |
A comprehensive marketing platform, Zoho doesn’t offer too many content marketing tools, but there’s one thing worth your attention: the SalesIQ product. The SalesIQ suite of digital marketing engagement tools can help you with:
- Tailored messaging through automatic triggers
- In-depth on-site user engagement analytics
- Routing referrals to the best-matching advertiser
- Content performance insights
- Integration with major marketing apps
Price: Zoho SalesIQ product includes a 15-day free trial and a free basic version. The paid subscription plans cost €10, €17, and €25 per month if paid monthly or €7, €12.75, and €20 if paid annually.
Adobe
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 262,178,069 | 5 | 232 | 0.46 | 53.63% | 34.26% | 1.14% | 8.00% | 1.71% | 1.25% |
Since you all know Adobe, let’s just mention its stellar suite of interactive content marketing tools – Photoshop, Illustrator, Premiere Pro, InDesign, XD, and more – that can help you make your content engaging and clickable. From intriguing CTAs to ads to videos, the sky’s the limit to what you can create with Adobe products.
Price: the all-inclusive Creative Cloud package costs $54.00 per month, whereas individual apps cost $4.99 to $29.99 per month.
MailChimp
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 20,152,956 | 8 | 533 | 0.35 | 66.89% | 25.67% | 1.04% | 1.22% | 1.56% | 3.62% |
Geared towards email marketing, MailChimp provides a Generative AI tool to help you create quality branded content in minutes and connect to Canva to import your designs. Speaking of integrations, MailChimp integrates with over 300 third-party tools and platforms so you can streamline your content marketing to the best of your abilities. Among other prominent content marketing features are data-driven recommendation and A/B testing, both helping you create top-performing content for your target referrals.
Price: MailChimp offers one free and three paid subscription plans at $13, $20, and $350 per month, depending on the features.
Bonus: Google As Your Secret Affiliate Marketing Weapon
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 85,343,044,618 | 9 | 633 | 0.29 | 95.41% | 0.55% | 0.06% | 1.89% | 1.92% | 0.18% |
Last but not least, your most powerful and free content marketing tool for affiliate marketing might as well be…Google. The digital giant has come a long way to become a household name for search. Here are some of the many Google’s content marketing tools:
- People also ask. The “People also ask” feature – appearing after you’ve searched for something on Google – provides related questions, helping you understand the broader interests of your target audience.
- Google Search Console. More of an SEO than a content marketing tool, GSC can give you insights about how your content performs in search across multiple parameters.
- Google Trends. Analysing how the market demand changes over time can give you valuable insights into keywords, article topics, and your content marketing strategy.
- Google Analytics. With Google Analytics, you can understand which content draws the most attention and conversions.
These features are only a drop in the sea of content marketing opportunities from Google, but it’s also worth mentioning that most of the tools are not geared toward content marketing but complementary fields like SEO.
Step up Your Affiliate Marketing Game with Phonexa
Phonexa’s performance marketing software suite will bring home the clicks, leads, and calls you crave, all while uniting your most wanted content marketing tools under one roof and within one comprehensive marketing strategy. From closing the loops to tapping into untapped markets, Phonexa’s eight proprietary solutions, including affiliate marketing and click tracking software, will improve your business across the board regardless of whether you are an affiliate, advertiser, or affiliate network.
Here’s the software package you get for only $100 per month:
- Lynx – affiliate marketing and click tracking software
- LMS Sync – lead tracking and distribution software
- Call Logic – call tracking and distribution software
- E-Delivery – email and SMS marketing software
- Cloud PBX – cloud phone system
- Opt-Intel – suppression list management software
- HitMetrix – user behaviour recording and analytics software
- Books360 – automated accounting software
Intrigued? Get it all at an affordable price right now, or schedule a free consultation to learn more about Phonexa’s software suite.
Frequently Asked Questions
What are content marketing tools for affiliate marketing?
Content marketing tools for affiliate marketing are used to create and promote content for customers (referrals) coming from affiliates to advertisers in exchange for a commission. Likewise, affiliate marketing content tools can analyze referral engagement, allowing you to tailor content to the referrals’ needs and wants.
What are the best tools to use for content marketing in the affiliate marketing realm?
Your content marketing tools list will always depend on your specific business case and the features of your marketing campaign and audience. The good news is that the web is abundant with various paid and free content marketing tools, so you can choose one that resonates with your goals.
Here’s a list of top content marketing tools by category:
– Content marketing research tools – SEMrush, BuzzSumo, Uberflip, AnswerThePublic, Google Search Console, and Google Trends
– Content marketing tracking tools – SEMrush, BuzzSumo, Airtable, Uberflip, and Google Analytics
– Content marketing reporting tools – Uberflip and Google Analytics
– Content marketing analytics tools – SEMrush, BuzzSumo, Uberflip, Zoho, and Google Analytics
– Content marketing strategy tools – SEMrush, BuzzSumo, Buffer, Airtable, Zoho, Trello, HubSpot, and Google Analytics
– Content marketing measurement tools – SEMrush, BuzzSumo, and Airtable
– Content marketing design tools – Canva, Loom, and Adobe
– Content marketing automation tools – Grammarly, Hemingway Editor, Buffer, and MailChimp
Among the best free tools for content marketing are Canva, Hemingway Editor, Grammarly, Buffer, Airtable, Loom, Zoho, Trello, MailChimp, and Google’s toolkit. Note, however, that free content marketing tools (or the paid versions of these tools) may not include all the features you need.
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