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The True Value of Vanity Phone Numbers

Victoria Berezhetska
6 minutes read

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Victoria Berezhetska
6 minutes read

For those who recall watching TV in the early 1990s and 2000s, the mention of 1-800-COLLECT will undoubtedly bring up a flood of memorable TV ads starring Phil Hartman, Ed O’Neill, and Mr. T. While mobile phones rendered the company virtually obsolete, it does apparently still operate, though it is no longer saving callers “a buck or two” as it once advertised — as evident by a report of one man making a 6-minute call that cost him over $42.

1-800-COLLECT is an example of a vanity number — a good and memorable phone number for business. As noted above, calling collect in 2022 is about as practical as giving people the pager number to your typewriter business, but vanity numbers continue to be tremendously useful for marketers. Some companies, like 1-800-FLOWERS, have capitalised on vanity numbers to make millions of dollars.

It’s worthwhile then to take a closer look at what vanity numbers are and what makes them so valuable.

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What Is a Vanity Telephone Number?

A vanity number is any telephone number that has been customised, usually to spell out something specific. Think along the lines of 1-877-Kars4Kids or 1-800-DENTIST. These clever phone numbers are crafted to be simple in a way that sticks in the minds of consumers.

In most cases, a toll-free number will start with the number “8,” such as 800 or 855, which means that callers can dial this number without being charged for it. In addition to letting people know that their call will be toll-free, an 800 number is typically easier to remember.

Vanity Phone Number Benefits

There are a lot of reasons that these numbers are beneficial to marketers. Because of the long legacy of 1-800 numbers mentioned above, a vanity number adds an air of legitimacy to small businesses. Our number at Phonexa, for instance, is 844-PHONEXA. It’s easy to remember and brand.

For the most part, vanity numbers are highly valued because they are memorable. A simple vanity number, repeated many times or perhaps paired with a catchy jingle, is much more likely to be remembered than a disparate string of numbers associated with a company name. It’s pretty well known that numbers are harder to remember than words: surely you can sooner remember the names of your childhood friends than you could remember their phone numbers or home addresses.

A vanity number that spells out a word thus gives businesses a competitive edge. If you are researching two landscaping companies, one reachable at 888-555-0124 and the other at 1-888-CUT-LAWN, which one will you remember a day later? Or even at the end of this paragraph?

 5 Excellent Reasons to Have a Toll-Free Vanity Number in 2022

Finally, these numbers are so useful because they can be tracked and linked back to specific marketing campaigns. Vanity numbers can also be fine-tuned to local area codes, allowing you to reserve a number that is going to be familiar to a specific market. Local tracking numbers can be a tremendous asset to anyone who may be running campaigns in different media markets. The campaign will target each local market and provide data back to marketers. Having this information is critical for those who want to have a clear picture of their return on investment.

In short, vanity numbers let companies stand out in a big way and will work seamlessly with your call tracking platform. They can help to raise brand awareness and allow companies to look more professional. Most importantly, vanity numbers allow your company number to make itself at home in the memories of consumers.

Just think, if vanity numbers from obsolete 1990s collect calling companies can linger in the memories of the masses, then surely a vanity number can help your business stay on the minds of today’s consumers.

Phonexa offers thousands of affordable toll-free and vanity numbers for your marketing campaigns.

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Frequently Asked Questions

What Is a Vanity Toll-Free Number?

A vanity toll-free number is a phone number that is easy to remember and usually spells out a memorable phrase. Many businesses want to use easy-to-remember vanity toll-free numbers for marketing campaigns and to increase brand awareness. Some examples of famous 1-800 numbers include 1-800-Flowers and 1-800-GoFedEx.

Why You Should Use 1-800 Vanity Numbers

A local vanity number makes it easy for customers to dial and recognise your number. Other benefits of getting a 1-800 number include:

  • Helping build your business identity and promoting your brand
  • Making your business look more established
  • Expanding your reach within the target audience
  • Generating more calls and leads

Where to Buy Phone Numbers

Still trying to decide how to get a vanity phone number? We have thousands of unique vanity toll-free numbers that you may reserve, such as (818) 200-0000 and (323) 200-0000. You have the choice to reserve numbers from anywhere within the U.S.

Try Phonexa

Our Call Logic platform has advanced call tracking, analytics, and other marketing tools that provide insights into your calls and marketing campaigns. Make smarter optimizations and improve your ROI. Ready to optimise your marketing campaigns, increase call volumes, and boost conversion rates?

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Victoria Berezhetska avatar
Victoria Berezhetska
Victoria Berezhetska is a Copywriter at Phonexa. She has a Bachelor of Science degree in Business Administration, with extensive working experience as a PR specialist and content writer. In her work at Phonexa, she covers diverse topics around digital marketing, including call tracking, lead generation, marketing automation, and so much more.

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