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The Significance of Multi-touch Attribution in Modern Marketing
Multi-touch attribution provides data insights into every single touchpoint a brand has with its clients to identify which...
8 minutes read Conversational Marketing 101: Everything You Need to Know
Find out how conversational marketing can ensure unmatched customer experience through meaningful and effective interactions and...
7 minutes read Best Practices for Identifying High-Quality Lead Sources
No business wants to miss out on high-quality leads or devote extra time filtering out low-quality prospects. Here's how you can...
7 minutes read Lead Monetisation: Selling to High-Intent Advertisers in 5 Expert...
Looking for actionable tips on how to successfully sell leads online? Read on to learn how you can connect with engaged lead...
6 minutes read Lead Generation Missteps: Strategies That Undermine CX and Retention
Low retention and poor customer experience are the bad omens no brand can afford to ignore. Learn how to prevent the loss of...
6 minutes read Effective Relationship Marketing Techniques for Success
Learn how relationship marketing can help your brand break through the noise, cultivate deeper connections with consumers, and...
6 minutes read