Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimise and power your performance marketing automation campaigns.
Here are just some of the new significant features and improvements for the month of November across our suite of products.
LMS Sync & Call Logic Updates
Tracking: New Google Sheets Integration
We have a new Google Sheets integration! If you need to send leads to a spreadsheet, our new Google Sheets integration is easy to set up. This feature is available at the product, campaign, and publisher levels and is located on the Tracking tab. Our Knowledge Base article provides step-by-step instructions on how you can configure the settings in Google, as well as Phonexa.
Fixed Price by Campaign
We added a new feature for publisher rev-share to “Ignore Publisher Price.” If this box is checked, the publisher will always be paid the fixed price, regardless of the minimum price they have posted. You can read more about our rev-share settings here.
E-Delivery Updates
Scheduled Report Export
As you know, we currently have a feature in LMS Sync, Call Logic, and Lynx to schedule an automatic report export. By popular demand, we added this feature to E-Delivery as well for the following reports: Campaign Summary, Delivery Summary, Recipient Summary, and Geolocation Summary.
Failover Automation
To avoid deliverability issues, we added a failover automation for the email delivery channels in E-Delivery.
Opt-Intel Updates
More updates for Opt-Intel! Last month we informed you about the new Download Frequency Report. This month we have two more updates. First, we added columns to the Email and SMS Campaigns lists to display the last suppression list export date along with the method. This will help you have more visibility into mailer compliance.
The second improvement was to add four new notifications for compliance communications.
Lynx: New Details on Conversion Report
We added more details for clicks and conversions in the Conversion Report. In the clicks section, we added new fields to help you identify unique clicks, URL, and redirect URL.
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