Marketing approaches and strategies keep on changing, becoming more flexible and diverse. Businesses must be agile to invent new marketing campaign concepts and implement innovative strategies to perform better than competitors. In some cases, it means combining several strategies to reach their marketing goals: get customers’ attention, bring in more high-intent leads, receive required data, and track incoming and outgoing calls effectively.
No doubt, mobile telephones and their increasing popularity have made call location tracking more sophisticated and commonly used than ever before. Just think about it: what used to be considered a privilege for law enforcement personnel has now become available for business owners, marketers, call centres, and sales managers.
One of the modern call tracking approaches combines trackable phone numbers, location-based tracking and dynamic tracking. The biggest value here is that the companies can close the gap between their offline and online customer experiences, remain creative with their digital activities, and obtain exact data on the performance of the campaigns.
If you are interested in using call location tracking and implementing telephone number tracking for your business, you’ll get it here. This article will discuss all you need to know about call tracking, location-based tracking, and what benefits it brings for businesses.
How To Track a Phone Call Location
For business purposes, call location tracking can get you valuable data about the callers and, most importantly, the source where they found the number they dialled.
However, it’s important to acknowledge that while it is possible to discover an app or service that allows people to search for the location of a phone number, doing so may have major privacy implications and consequences. So here, you’ll get detailed information on how to track a call efficiently and correctly.
If you’ve missed our recent article on new consumer data regulations, explaining how to access and process sensitive information, check it out here.
In this post, an essential topic for companies will be discussed: how to track a call lawfully and get the required information to improve marketing and sales tactics using the right tools.
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The Use of Location-Based Tracking
Businesses of all sizes and industries must understand how to track a call. Using technology like GPS, store locators, Wi-Fi, QR codes, and more, location-based marketing can assist businesses in monitoring the movements of local clients and callers.
To operate properly, every mobile device must communicate with other devices and hubs, including towers, routers, and satellites. Devices can cross-reference their exact location since they ping several communication hubs. As a result, companies can use various call location tracking tools and techniques to locate a phone number precisely.
Location-based tracking is a strategy for connecting opted-in, privacy-compliant smartphone location data to locations of interest, such as grocery stores or shopping malls. This data can be further used by marketers to create location-specific audiences. Furthermore, it enables the targeting of certain audiences to supply them with more relevant adverts and content.
As a part of location-based strategy, brands can use the following techniques:
| GPS | This function allows the device to communicate with at least four satellites. Satellites rely on signal delay to establish where the signal originated. This mechanism enables mobile devices to identify the position of consumers or calls and deliver turn-by-turn navigation. |
| Wi-Fi | Each network has its IP address that informs the rest of the web network where it is, and that data will be transferred across the infrastructure. So, as soon as the device connects to a Wi-Fi network, the prone will pair with the network’s physical IP address, allowing it to track the phone number location or a caller’s current location. |
| Store locator | A website or app feature enables users to locate specific physical retail shops, businesses, or other organisations with physical locations they may need to visit. For example, Facebook offers to include the same functionality in the brands’ instant forms for lead ads. This allows them to identify customers who are more likely to convert in a certain location. |
| QR codes | Once the user scans the QR code, the info about the scan is saved. After that, the physical location of the QR code, as well as the location of the potential customer, can be recorded. |
There is no doubt that location-based tracking is an efficient tool for retailers, local restaurants or other small businesses. However, it cannot be treated as a comprehensive tracking solution as it only collects some of the crucial customer data.
However, using call tracking software or even an all-in-one marketing automation solution can bring more benefits to brands. They will get more insights into phone conversations, tap into interactions with customers, identify a call location, and trace the number location in a few minutes.
So, let’s look closely at what a call tracking solution is and how it can boost sales and business growth.
What Is Call Tracking?
Brands need to understand how they can track call locations and have the ability to get and access crucial call information.
Call tracking solutions help marketers monitor phone calls and receive and store data from call conversations with clients. Later, this information will help to check which marketing strategy or campaign triggered every call and what the call’s result was. For instance, if you dial a company number that uses call tracking, they can easily identify which ads, web pages, and even keywords motivated you to make a call.
When the consumer is on the phone, businesses can employ conversational analytics to examine spoken words and identify whether callers purchased something, received a quote, or scheduled an appointment.
To increase the number of high-quality leads and high-intent customers that call, brands can utilise the data to optimise web pages, paid advertisements, social media campaigns, and other digital output.
Marketers can use dynamic call tracking to route calls to the endpoint (usually a contact centre) and assign distinct phone numbers to each product, ad, region, or any other segment they choose. Additionally, it facilitates transforming a trackable phone number into a referral source that tracks and evaluates quality leads.
How To Set Up Call Tracking
If you are interested in the phone tracking process and want to integrate the solution, start with your website and the phone number your callers will dial. Mind that your website’s header, homepage, landing pages, advertisements, or “Contact Us” page should all prominently display these numbers.
To make it work, you need to implement a marketing automation solution. For example, Call Logic – Phonexa’s call tracking and distribution platform – will help you efficiently manage incoming calls, enhance lead flow and customer interaction, and generate a trackable phone number and a code snippet.
The process includes incorporating the code script into your website’s code. In this case, a tracking number will be added to your website, and all incoming calls will be redirected to the original business number. The only difference is that each call will be traced and entered into the tracking program.
Furthermore, marketers can generate many links and receive call tracking numbers for various digital entities their customers might encounter. In other words, Phonexa’s call tracking software allows businesses to track customer journeys and pinpoint call locations by tracing each client’s travel to their websites and phone lines.
Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more includes a comprehensive call intelligence platform, which allows brands to record phone calls, leverage call analytics, and put call data to work through its predictive modelling feature.
Finally, using a call tracking solution enables organisations to discover how tracking the customer journey reveals which steps contribute to a customer’s conversion, giving them insights into where they convert the most and which portions of their sales funnel have leaks that need to be addressed.
Choosing a Call Tracking Service
The technologies are rapidly developing; thus, planning, executing and tracking every digital effort and marketing channel to improve business growth is crucial. Consequently, companies are starting to implement different marketing techniques and tools to track call locations accurately, analyse the data, and optimise their digital effors.
The call tracking solutions though can become a turning point for any brand by bridging the gap between call-based campaigns, data-driven forecasts, team productivity, lead conversions.
Get your software suite now, or book a demo to learn how Phonexa’s call tracking solution can help you bring in more high-intent call leads.
When selecting a call tracking service, the following are some of the most crucial elements to take into account:
Reliability
When selecting the best solution, the first thing to consider is reliability.
Call data is one of the most critical parts of any activity-tracking system, and ensuring its security should be the top concern. If the system fails occasionally, the organisation should address the issue immediately without losing data.
Customer Service
Customer service and support are the next important points to pay attention to. If you have any complaints, technical issues, or queries about the program, the company should respond to them immediately.
Customisation
An effective call tracking system should include a flexible plan. Each organisation has its own set of criteria and functions in its manner. As a result, each strategy should be adaptive to the organisation’s size and requirements.
Cost
When selecting the right software, consider the price as well. You must assess whether the product’s prices correspond to the capabilities and services offered.
Integration
Integrating a call tracking system with other CRM solutions lets organisations gain additional information about calls, prospects, and clicks. It can also help brands gain a better grasp of the full sales process.
The Benefits of Call Tracking
Today, brands are looking to create and optimise their online and offline marketing campaigns accurately and effectively. As these campaigns have a direct impact on sales numbers and marketing ROI, the capabilities and value of a call tracking solution should not be underestimated.
The big benefits call tracking users see are the following:
| Getting familiar with your audience | To satisfy your customers’ demands, you need to understand their core needs, demographics, and behaviours, as well as what call recording can assist you with. Once you know your audience and how they interact with your business, you’ll get a key to improve customer happiness and, consequently, increase conversions. |
| Granular campaign insights | Granular reporting is a critical component of call tracking. The recorded data includes crucial information about the target audience, including call locations and duration. Additionally, reporting helps to identify blind spots, collect useful data, trace a phone conversation, and efficiently apply information and insight into which channels, landing pages, or keywords drive incoming calls. |
| Improved caller experience | IVR and automatic call distribution capabilities help small businesses and corporations manage incoming calls more efficiently. Furthermore, brands can benefit from lead prioritisation using the software’s advanced filter settings. |
| Detailed call transcript analysis | By analysing and evaluating call transcripts, marketers can learn about their customers’ pain points, needs, and where their efforts should be focused. As a result, this product feature enables marketing professionals to detect and fill gaps in their ad campaigns in real-time, allowing them to solve issues as they arise. |
Build your plan now, or book a demo to learn how Phonexa’s eight-in-one solution can help you drive more high-intent call leads and drive business growth.
Frequently Asked Questions
How does phone location work?
Wi-Fi is one of the most accurate methods for call location tracking. A smartphone scans for Wi-Fi access points, subsequently used to identify the device’s location.
How can you track a phone number?
Call tracking allows businesses to understand which ad sources callers see in real-time and their identity and history with the brand. Using dynamic number insertion (DNI) technology, marketers can link session data to offline calls and texts by automatically swapping tracking numbers on a company’s webpage.
Can I track any cell phone by number?
You cannot identify a person’s location just by using cell phone numbers. The most effective way to get someone’s location is via mobile phone tracking software or an app. Remember that it is not legal and may have serious consequences. Tracking cell phone calls is achievable, provided you use call tracking software that complies with all consumer protection standards.
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