The Power of Call Tracking: Amplifying the Value of Marketing Leads in Sales

Victoria Berezhetska

Content Lead

3 minutes read

Brands always seek dependable and replicable methods to consistently finalize deals and generate more inbound calls and high-quality leads.

Beyond assessing the success and efficacy of marketing campaigns, every brand must meticulously scrutinize its sales process. This enables companies to uncover hidden customer acquisition opportunities, enhance or introduce new sales techniques, develop distinctive inbound sales approaches, and much more.

Historically, data has served as the foundation for informed decision-making, predictive modelling, and sales insights. Businesses utilise data for various tasks, such as identifying trends and gaps in the sales process or enhancing the marketing value of leads.

However, some companies still encounter challenges in achieving their business objectives. One contributing factor is the absence of suitable technology and tools, such as inbound call tracking software.

Can Call Tracking Aid Sales?

Sales is the arena where your marketing endeavours align with financial goals. While it’s a high-pressure domain, salespeople must analyse their performance through the lens of lead and call data.

Consistent monitoring and accurate interpretation of lead and call information are vital for every salesperson. So, how and where can companies obtain this data?

Call tracking as a service offers countless benefits to businesses. For instance, the right call tracking tools enable companies to monitor and attribute all their efforts, regardless of whether they run lead or demand generation campaigns.

Phone tracking software’s primary goal is to determine which of your marketing initiatives prompt customers to contact your business. If you’re running various ad campaigns, call tracking can help you pinpoint the channels that perform best. Call tracking ultimately ensures that you’ll know the story behind all future calls and how to generate more calls and conversions.

Moreover, call tracking tools allow salespeople to view real-time reports, identify trends, and allocate resources to reduce their cost per lead.

This is just one of the ways call tracking solutions can help businesses uncover hidden revenue opportunities.

How Call Tracking Tools Can Fill the Gaps

Your company can ensure that all its efforts and operations are sustainable by implementing an inbound call tracking software or using a white label solution. Furthermore, it eliminates the need to search for extra resources and create a solution from scratch.

It’s no secret that maximum productivity, efficient workflows, and high conversion rates are top priorities for marketers and salespeople.

All of that is achievable with a solution like Phonexa’s Call Logic. It can accurately track and attribute every last bit of ROI, enhance performance and productivity, optimise call flows, and grant access to greater lead and call insights.

Let’s delve into how Phonexa’s Call Logic can help brands identify the gaps in the outbound and inbound sales process and enhance the quality of incoming leads.

Seamless Integrations

Phonexa offers effortless integration, regardless of your current tech stack and CRM. The platform allows brands to monitor the progress of numerous marketing campaigns in real-time through its single comprehensive dashboard.

Detailed Reporting

Brands require the capacity to closely monitor ad campaigns and process an increasing volume of important calls. Phonexa empowers businesses to stay in the loop with granular traffic flow, comparison reports, and real-time notifications on campaign performance using data analytics functionalities.

Call Bidding & Lead Acquisition

Integral to Call Logic, Ping Post Calls 2.0 provides a tailored solution for all parties involved in the call lead acquisition process. Publishers can bid on the most desirable call data attributes, while buyers and advertisers can boost conversions and sales by acquiring only the highest quality leads. In essence, this product feature enables marketers to optimise the lead journey and generate a robust, multichannel ROI.

Lead Quality

Call tracking tools streamline the process of creating and enhancing ad campaigns. For example, Call Logic provides brands with data analysis resources to assist in all aspects of their marketing decisions. This allows salespeople to leverage call analytics and refine their sales approaches, increasing conversion and close rates.

Predictive Analytics

Understanding the likely outcomes of campaigns enables businesses to optimise their spending and resources to better grasp consumer behaviour. Why is this important? With data-backed predictions, marketing and sales teams can determine potential growth areas and implement new strategies.

Optimise Performance Moving Forward

It’s indisputable that inbound calls provide a wealth of data. By utilising the appropriate inbound call tracking software, marketing and sales departments can enhance their performance and address the gaps in their strategies and attribution models.

Book a consultation with one of Phonexa’s experts to explore how integrating Call Logic into your martech stack can enhance your sales performance and bridge the in-person gap in the sales funnel.