Anura x Phonexa: How The Fraud-Detecting Integration Works

2 minutes read
2 minutes read

Phonexa is a performance marketing software that specialises in providing comprehensive solutions for marketing, lead tracking, analytics, and performance optimisation. 

The Phonexa Suite is designed to assist businesses in managing their marketing campaigns, analysing data, and maximising their return on investment through a suite of integrated tools.  

With eight different solutions across calls, leads, clicks, email, SMS, accounting, and more, Phonexa gives performance marketers total visibility into their lead generation campaigns.

Phonexa recently partnered with ad fraud solutions provider Anura to release an integration for clients and prospects alike to better eliminate ad fraud and reduce spend on fraudulent campaigns. Together with Anura and Phonexa, lead generators, advertisers, and affiliate networks can now ban bots, malware, and human fraud when processing leads.

Boasting an exceptional accuracy rate of 99.999%, Anura is a company that stands at the forefront of the fraud detection landscape. The level of high precision is instrumental in mitigating the diverse spectrum of fraudulent activities. 

Leveraging the formidable capabilities of Anura, users are empowered to discern between bots, malware, and human-driven fraud, engineering a shield of protection against malicious threats.

In addition to Anura, Phonexa offers other anti-fraud solutions for IP, email and phone to help you get the whole picture of your fraudscape. Not only can fraud hurt your bottom line, it can also hurt your reputation. Layering Phonexa’s sophisticated iClear fraud solution in tandem with Anura can help you reduce spend on fraudulent leads, protect your brand, and increase your profits in three easy steps:

  1. Utilise Phonexa to eliminate duplicates, reject leads based on lists, and screen out fraudulent leads with our fraud detection tools
  2. Leverage Anura to obliterate bots, malware, and human fraud
  3. Regularly monitor reports in Phonexa and Anura to adjust your strategy as necessary

Phonexa orchestrates a seamless integration of this cutting-edge service, augmenting its operational repertoire. 

Within the Phonexa ecosystem, the discerning operator can wield the power of Anura to meticulously scrutinise their product landscape, effectively sieving out enigmatic leads that bear the hallmark of suspicion. 

This filtration process not only safeguards valuable resources but also orchestrates a strategic defence mechanism against the encroachment of fraudulent leads, thereby fortifying the economic and operational resilience of the enterprise.

If you’re on the fence, you can leverage the free 15-day trial from Anura to investigate your current fraud landscape. 

Anura can assist you in all manners of onboarding their fraud solution – and of course – the Phonexa team is always available to help you with questions on how to incorporate Anura with Phonexa’s extensive fraud remedies.

Incorporating Anura within the Phonexa framework is more than a mere merger of technologies – it is a harmonious symphony of innovation and prudence, directed toward the purveyance of a secure and prosperous business trajectory.

Are you wondering how much ad fraud is costing you? Use the calculator to find out

For questions, or to learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation, email, or call (818) 800-0000.

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