Published: Nov 29, 2022
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Many businesses overspend on lead acquisition—paying a fixed price for every lead, regardless of quality, intent, or market conditions. This outdated approach drains budgets, lowers ROI, and misses high-value prospects.
Important: This is an article from our series about the affiliate martech stack, in which...
Phone calls bring more profit than web leads, but getting pay-per-call traffic is more challenging,...