Phonexa 2 minutes read Phonexa 2 minutes read LOS ANGELES, CA – September 3, 2024 – Phonexa, a leading performance marketing automation platform, is pleased to announce that David Pickard, currently CEO of Phonexa UK, will assume the role of Chief Executive Officer for Phonexa Global. This transition follows the departure of Lilit Davtyan, who is stepping down from her position as CEO of Phonexa’s US region to pursue new opportunities. Davtyan has been an integral part of Phonexa’s leadership team for the past nine years, spearheading innovative initiatives and driving the company’s vision forward. Under her leadership, Phonexa expanded its product offerings, grew its client base and geographic footprint, and strengthened its position in the marketing technology industry. “It has been an incredible journey leading Phonexa and collaborating with such a talented and dedicated team,” said Davtyan. “I am immensely proud of our achievements together. As I move on to the next chapter of my career, I am excited to hand over the reins to David Pickard, with whom I have worked closely for some time. His expertise and vision will undoubtedly drive Phonexa to new heights.” Pickard, now CEO of Phonexa Global, is a seasoned leader in performance marketing with over a decade of experience in the industry. Over the past six years, he has dedicated himself to expanding Phonexa’s UK operations and driving growth for Phonexa UK as CEO. Prior to his role with Phonexa, Pickard led T Dot UK, a leading digital marketing network specialising in customer acquisition within the Financial Services sector. His deep expertise in performance marketing and SaaS has consistently fuelled organisational growth. Committed to fostering innovation and excellence, Pickard is well-positioned to steer Phonexa Global towards continued growth and global industry leadership. “Taking on the role of Global CEO is a privilege I hold in the highest regard. My aim is to champion innovation and foster growth while nurturing a culture of excellence that inspires our team and extends our global reach,” said Pickard. “With the support of our exceptional executive team, we are poised to reshape the landscape of performance marketing and set new benchmarks for success in the industry.” The leadership team, detailed below, is dedicated to continuing Phonexa’s tradition of innovation and customer-centric solutions, ensuring the company remains at the forefront of the performance and affiliate marketing industries: David Gasparyan, Founder and President David Pickard, Chief Executive Officer of Phonexa Global Mara Garcia, Chief Financial Officer Kristen Haines, Chief Events Officer Gurgen Keveyan, Chief Product Officer Talar Malakian, Chief Marketing Officer Chelsey Reynolds, Chief Experience Officer Jeffrey Schaffer, Chief Operating Officer of Phonexa US Alexey Sidora, Chief Technology Officer Liana Tonoyan, Chief Information Officer Samantha Wardman, Chief Operating Officer of Phonexa UK About Phonexa: Phonexa is an enterprise-grade tracking software solution for performance, affiliate, and partner marketing. The company supports direct advertisers and lead generators by optimising inbound web and call campaigns, as well as outbound call, email, and SMS campaigns—while enhancing the consumer journey at every stage. With a suite of eight comprehensive marketing products and solutions, Phonexa’s customisable tools are designed to maximise workflow efficiency and revenue for publishers, affiliate networks, and advertisers. Phonexa’s global headquarters are located in Los Angeles, with additional offices in the United Kingdom, Ukraine, and Canada. The company employs over 150 staff. For more information, visit www.phonexa.uk. Got Questions? Get in touch! We are available 24/7.
