DevDes 1 minutes read Got Questions? Get in touch! We are available 24/7. DevDes 1 minutes read Set in 1876, the commercial centers on a pair of mismatched friends who have wildly different reactions to news of Alexander Graham Bell’s invention—one is bursting with enthusiasm over the game-changing technology, while the other can’t seem to wrap his head around what exactly the new device does. The hook of the ad draws comparisons between the unbelievable nature of the telephone and the innovative solutions provided by Phonexa’s all-in-one marketing platform.