Performance marketing automation platform Phonexa merged and cultivated its tech and omnichannel marketing communities during MailCon 2023 at the Caesars Forum in Las Vegas from April 17 to 19.
Owned, operated, and powered by Phonexa, MailCon is a preeminent email and omnichannel marketing conference and niche community connecting thousands of global marketing professionals with the latest technology, trends, and strategies around email marketing, marketing automation, and mobile and omnichannel marketing.
The event kicked off with a networking bash at Topgolf, allowing attendees to mingle and network before heading into the action-packed portion of the conference.
The three-day Las Vegas event united nearly 600 marketers from around the globe to learn from top experts like Nancy Harhut from HBT Marketing, Corrina Cohen from NBC Sports, as well as executives representing Deloitte and IBM, among others.
With nearly two dozen keynotes, panels, and breakout sessions, MailCon covered topics ranging from marketing compliance, interactive email, and beyond.
On day two, MailCon CEO Kristen Haines headlined a panel keynote with Phonexa Chief Creative Officer Armen Karaoghlanian and Chief Marketing Officer Talar Malakian, as the trio unveiled the vision and future plans for the conference.
“The MailCon Community is in for a great surprise in the coming months and years as we expand our event operations and focus on new event programming, tracks, topics, and more. The 3.0 version will offer more value and opportunities to keep our community engaged throughout the year with carefully curated events, each unique to an area of focus, with MailCon being the tentpole event,” said Haines. “Email marketing will remain the essence of MailCon, but now at a larger scale, with an expanded event programme covering more marketing channels and customer interactions; and Phonexa’s growth and resources fuelling it.”
Day two concluded with an afterparty at the Brooklyn Bowl.
Phonexa acquired MailCon in 2018 as a deliverability and performance marketing event that operated alongside other affiliate marketing events. The company made a decision to separate MailCon to create a more relevant space for the email community that benefits all marketers by focusing on channels that complement B2B, B2C, and D2C marketers.
Day three was all about MailCon’s inaugural SaaS pitchfest, where representatives from Campaigner, RRDB L!VE, Email Element, Stripo, Channel Automation, AnyBiz, Social Signal, and Bouncer pitched their products and solutions to the audience and investors.
“As a marketer in today’s day and age, it’s very exciting for me to see what MailCon has done and continues to do for its dynamic community,” said Malakian. “Now, with solidified content and tracks, and more opportunities for its attendees to showcase their products and offerings, I know that we’ll make a tangible impact on the community that directly supports our operation.”
Stay tuned and connected with MailCon to learn more about MailCon’s future plans, event announcements, and other news.
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