Performance marketing software company Phonexa is proud to announce that it has joined the Responsible Enterprises Against Consumer Harassment (R.E.A.C.H.) group to advocate for compliant call practises by direct-to-consumer marketers.
R.E.A.C.H. aims to stop unwanted robocalls and helps make compliant and consumer-friendly practises by direct-to-consumer marketers become the norm.
Lead generators serve as a beacon for the American economy, helping small businesses thrive in a competitive consumer marketplace. However, too many bad actors have exploited consumers, leading to a misperception that the entire telemarketing industry disregards consumers.
R.E.A.C.H.’s mission is to bring responsible enterprises together to pursue a common objective of ensuring consumers only receive calls they actually want and expect, and restoring trust in their ability to answer their phones again.
The Executive Board for R.E.A.C.H. includes members from Troutman Amin LLP, IntegriShield, Amerilife, and Contact Center Compliance, among other companies.
“We are absolutely thrilled to have Phonexa and CEO Lilit Davtyan join R.E.A.C.H.” said attorney Eric Troutman. “Lilit is a true champion of compliance and Phonexa is one of the best-known and most respected brands in the industry. Their commitment to the R.E.A.C.H. mission makes our goal of stopping billions of unwanted robocalls and restoring faith in our nation’s phone services – without oppressive government regulation – that much closer to becoming a reality.”
“Joining R.E.A.C.H. reinforces our dedication to responsible innovation that helps our clients grow and furthers our pursuit of a consumer-centric approach in everything we do,” said Davtyan. “Our goal is to help our customers remain compliant with the FCC’s new TCPA consent rules for lead generators around robocalls and robotexts, which now require express written consent for a single seller at a time before contacting consumers.
“We’re looking to continue championing transparent and ethical marketing practises across the affiliate and performance marketing industries, all while contributing to restoring consumer confidence. Communities like R.E.A.C.H. will help Phonexa advocate and champion change and best practises.”
To learn more about Phonexa’s all-in-one marketing automation solution, schedule a consultation, email team@phonexa.uk, call 01202-006-325, or click here for a self-guided interactive tour.
About Phonexa:
Phonexa is an enterprise-grade tracking software for performance and affiliate marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritises outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behaviour, and more. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom and Canada. The company employs a staff of over 200. For more information, visit www.Phonexa.com.
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