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Phonexa Joins Performance Marketing Association to Champion Performance-Based Marketing

Phonexa
1 minutes read
Phonexa
1 minutes read

Performance marketing software company Phonexa is proud to announce that it has joined the Performance Marketing Association (PMA) to continue building communities around affiliate and performance marketing and to advance the industry through advocacy.

The PMA is a non-profit trade association whose mission is to champion and protect accountable performance marketing while promoting the industry’s growth, helping model standards and best practises, and advocating for the businesses that comprise the performance marketing industry.

The PMA includes members from Microsoft, Capital One, Lululemon, and Fanatics, among many other affiliate networks, agencies, and brands.

“Phonexa is honoured to join the PMA, and we look forward to collaborating, informing, and supporting industry leaders to drive innovation and excellence in performance marketing,” said Phonexa CMO Talar Malakian. “Joining the PMA community aligns perfectly with our commitment to leveraging cutting-edge technology and data-driven strategies to deliver exceptional results for our clients.”

In an adjacent move, MailCon – the largest in-person gathering and conference for email marketers owned and operated by Phonexa – also joined the PMA.

MailCon is returning for a one-day conference at Convene in Times Square, New York, on July 28. The event will be highlighted by an all-star lineup of speakers, panel discussions, networking opportunities, Phonexa product announcements, and more.

To learn more about Phonexa’s all-in-one marketing automation solution, schedule a consultation, email team@phonexa.uk, call 01202-006-325, or click here to take a self-guided interactive tour.

About Phonexa:
Phonexa is an enterprise-grade tracking software for performance and partner marketing. The Phonexa Suite is the underlying tech that carries through the consumer lead and call lifecycle, helping performance marketing teams drive ROI for brands across affiliate, partner, and paid channels. Phonexa prioritises outcomes-based marketing across customer interactions like clicks, calls, form submissions, website behaviour, and more. Through its single operating solution, the Phonexa Suite gives D2C publishers, networks, agencies, and brands unprecedented access and control to campaigns, eliminates lack of transparency across lead generation, and automates processes. The Phonexa Suite allows clients to optimise frictionless customer acquisition efforts and analyse the sources that drive qualified pipeline. Phonexa’s global headquarters are based in Los Angeles with additional offices in the United Kingdom and Canada. The company employs a staff of over 200. For more information, visit www.Phonexa.uk.

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