Phonexa CMO Talar Malakian recently appeared on the “Marketing Leadership” podcast in an episode titled “Exploring Marketing Amplification With Emerging Technologies.”
Recent guests on the “Marketing Leadership” podcast have included Neil Patel, among others, as host Dots Oyebolu invites leaders to discuss the state of performance marketing.
Here are some of the highlights from the conversation:
(01:34) Talar outlines the diverse career path that has led to her current role at Phonexa.
(07:25) The need for startups to educate their market, especially when introducing novel solutions in emerging spaces.
(11:31) The transformative role of AI in content creation and the strategic importance of integrating AI tools into marketing efforts for efficiency and innovation.
(18:26) Exploring the potential of IoT and digital twins in marketing, from enhancing customer experiences to creating virtual representations of products.
(25:42) The potential for innovative applications of technology to transform mundane tasks into rewarding activities.
(32:00) The evolving realm of affiliate marketing, its misconceptions, and its significant role in providing choices and democratising access to products and services.
(37:45) The need for transparency and honesty in affiliate marketing.
To continue the conversation with Talar, connect with her on LinkedIn.
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