Automated accounting product Books360 serves as a fundamental component within the Phonexa Suite, allowing clients to pay publishers directly, and invoice buyers accurately, safely, and efficiently. Books360 offers significant advantages to individuals seeking to simplify their accounting and automate crucial financial tasks. The essential tool also produces financial reports for automated billing and payments, catering to Phonexa clients who are engaged in online or phone-based campaigns. Users are not required to pay any additional fees to use Books360 for automating their payment procedures and smoothly connecting to the Phonexa products they are already using. Books360 helps you: Align payouts to value, anywhere in the conversion funnel Scale reach to pay affiliates and influences anywhere Reduce network risks Make the finance department happy To start automating your accounting needs in Books360, Phonexa customers can go to Account in the left menu bar, then click on Settings. Here you can customise your invoice and payouts settings. We also have the option for prepaid buyers, along with an auto-charge feature. Books360 employs a fully integrated accounting system to minimise manual labour. Unlike users of alternative systems who need to export data or reports from their lead tracking tools and then import them into their accounting software, Books360 automates this process. It also effortlessly transfers your lead figures from Call Logic, LMS Sync, or Lynx into Books360, facilitating the prompt sending of invoices. Phonexa has also arranged an array of strategic partnerships and integrations with the likes of Corpay, PayPal, Stripe, Tipalti, and more to make the global payments safer and simpler. Books360 is a streamlined solution that holds great value for those seeking to simplify their accounting processes and automate essential financial tasks. Contact your account manager if you have any questions about how to use Books360.
With the dawn of a new era approaching in 2024, the digital marketing landscape is on the brink of a seismic transformation: the deprecation of cookies. These unobtrusive data bits have been the bedrock of online measurement, but their imminent departure has sent ripples of change throughout the tech and marketing spheres. In the wake of this impending shift, Phonexa’s Amplify webinar series orchestrated an illuminating episode featuring Michael Jeter, Director for Google Cloud Enterprise. Drawing from his extensive experience and deep-seated expertise, Jeter took centre stage to dissect the nuances of a cookie-less future with Phonexa CMO Talar Malakian. With insights that bridged the gap between technological shifts and sustainable business strategies, Jeter delved into actionable approaches for navigating the post-cookie era while unlocking richer customer experiences. The discussion not only dissected the challenges but also illustrated pathways to future-proofing measurement approaches and fortifying data infrastructures. Let’s dive into the perspectives and strategies unveiled by Jeter, from decoding the intricacies of the impending cookie deprecation to unravelling the threads of customer experience enhancement. Want to watch the recording? Click here. Addressing Challenges Related to Data Cleanliness The conversation between Jeter and Malakian kicked off with a discussion about common symptoms of poor data quality and how to resolve these challenges. “Most clients come to us, and they say, ‘Hey, we have all this historical sales data — or we have all this historical product information … we’ve heard all the buzzwords around segmentation, personalisation, becoming really hyper-focused on a particular segment of the market, increasing high LTV activation,’” said Jeter. “But the question that [clients] usually come back with is, ‘How do I do that?’” Jeter then shared that while most marketers know the outcome they want to drive toward, they may not know how to get from point A to point Z. He advises most CMOs and CROs to start with a journey mentality in mind. “First, there’s a data assessment that you can run and perform. And that can either be performed by Google Cloud, or you can actually have a partner come in and do a data readiness assessment,” said Jeter. “They actually look at a couple of different dimensions. The primary one that they look at is where does your data reside … and what’s the level of effort that it will take to actually make use of that information.” Jeter stressed that a data readiness assessment is a crucial starting point for resolving issues related to data cleanliness. “The second element that you have to look at is how clean or accurate is the information because there’s nothing worse than making decisions based on bad information,” said Jeter. “The next lens you have to look through is do we actually have the resources in-house to execute on this vision, or do we need to bring in partners.” Preparing for Third-Party Cookie Deprecation Jeter then touched on the varied reactions he’s received regarding the deprecation of third-party cookies. The main concerns marketers and businesses have expressed to Jeter are: What does this mean for marketing my products and services to my clients? How effective will my marketing dollars be? What will be my return on ad spend? What will my marketing campaigns look like 24-to-36 months from now? How effective will those campaigns be? “End users have been pushing for better transparency about what data is being collected [about] them and also for more increased privacy. Overall, the sentiment is mixed,” said Jeter. “There’s a massive push in the industry around first-party data and how smart we can get around the data that we own and have inside our organisation, and can we use that to supplement, augment, and provide better insights to our clients.” Embracing a First-Party Approach to Data Today, numerous enterprises primarily emphasise integrating first-party data into their core operations, according to Jeter. “Imagine for a second that you aren’t running an organisation that was born in the cloud. You’re running an organisation that has some legacy to it,” said Jeter. “The idaea of leveraging first-party data could be a tough one because getting access to the information and actually making that data useful could present challenges.” Jeter explained that the first step is to make first-party data central to what you do, how you operate, and how you market. The next step is analysing how that data is captured and creating a relationship with users that entices them to provide more information. “It’s really starting with that foundation of saying first-party data is going to be how we run our organisation and our marketing engagement. And then the second is what are some other data sources that we can leverage to pull in to better inform who our client really is,” said Jeter. Adaptation is the key to survival in the fast-paced realm of digital business. The insights shared by Jeter during the Amplify webinar make one thing clear as we navigate the ever-shifting digital terrain: the future belongs to those who embrace change with knowledge and foresight. To learn more about upcoming Amplify webinars, connect with Malakian on LinkedIn. Want to watch the recording? Click here. Did you know that Phonexa is available on Google Cloud? Learn more.
Like any business, insurance carriers heavily rely on generating leads, driving conversions, and motivating interested shoppers to get in direct contact. Insurance marketers often focus on traditional channels for lead generation, forgetting about one of the first channels to offer personalisation to clients – phone calls. That explains why carriers often focus on landing page tips to increase conversion and underestimate the impact of calls and phone intelligence. Today, one out of three customers discovers insurance services online. However, most of them resort to firing up a phone call to talk things further and consult with an agent. Insurance marketing is all about understanding and knowing your clients down to the zip code. But how can carriers ensure that they make the most out of all the calls and spur high conversion rates? As Director of Business Development of Financial Services for Phonexa, my daily mission is to make sure clients stay dialled in on the value a phone call presents them. Turning phone calls into leads and possibly into conversions remains a difficult task. It becomes even more complicated when prospective clients have to wait on the line to get relevant information. Let’s explore how implementing an insurance lead management system can help agents and carriers pinpoint the most cost-effective channels, leverage inbound calls, and generate more insurance leads. Why Insurance Providers Need Call Tracking It’s no secret that marketers need granular reports and customer data to make more educated decisions, optimize active campaigns, and create even more effective campaigns in the future. Data is the name of the game, regardless of the industry or vertical they operate in. While often undervalued, calls are the lifeblood of the insurance industry. That’s the channel that can help carriers drive customer acquisition, establish top-of-mind awareness, and strengthen relationships with policyholders. Agencies and carriers often have call centres that deal with all kinds of insurance-related questions and issues. However, one of the biggest problems these call centres and insurance providers face is that they lack proper analytics and tracking solutions. Interested shoppers often want to speak to a real person when looking for a suitable policy. These shoppers tend to have a significantly higher conversion rate (CR) than web leads. This, among other reasons, explains why carriers need to use phone intelligence and other insurance marketing tools. The Power of Instant Insights What’s considered a conversion in the insurance industry? It can be a quote, a written policy, consulting services, and so much more. Some, if not all, can occur over the phone. That’s why companies that are not utilising insurance tracking software can miss out on crucial call data and fail to take advantage of every step of the customer journey. Agencies and carriers can’t afford to ignore the impact phone calls can have on their CR, ROI, and bottom line. So what insurance marketing experts need is to gain insights into customer conversations and instant access to phone intelligence. With the right call tracking solution – like Phonexa’s Call Logic paired with Cloud PBX as part of an all-in-one marketing solution for calls, leads, clicks, email, SMS, and accounting – providers can rest assured that their insurance advertising will yield great results. Let’s look at how Phonexa’s call tracking and distribution platform helps insurance providers, agents, and agencies reach their full business potential. Daily briefing: Call Logic’s analytics feature can be a real game-changer if you’re looking to boost CR and revenue. Every insurance marketer needs data-analyzing resources to fuel insurance campaigns and simplify the interpretation of call data throughout the leadgen process. Control and insights: The IVR feature helps insurance marketers create an efficient and customizable journey. Voice logic is what agencies and carriers need to collect critical data, speed up conversations, boost their call capacity, and engage shoppers. Integration: Phonexa’s system allows effortless integration with your current tech stack, making it possible for insurance marketers to bring in more dream traffic, spend less, and write more policies. Targeted campaigns: Phonexa’s predictive modelling feature empowers insurance marketing experts looking to create more targeted campaigns. Apart from data sets, predictive logic offers critical information on past consumer interactions and allows marketers to advocate for new approaches and strategies. Once you pair that with a game-changing feature like Ping Post Calls 2.0, the options are limitless. Data visibility: There’s no denying that caller demographics and traffic quality matter. Providers and agencies can bring together all the data points they deem critical, filter lead settings by zip codes and states, run per-state comparisons, and spot opportunities. Ultimately, Phonexa’s insurance marketing tools are designed to dramatically improve your lead distribution efforts, identify important trends, boost CR, and get the best return on your marketing spend. Final Thoughts Today’s landscape makes it challenging to prove your credibility to prospective clients and reach new insurance customers. That’s why it’s crucial to understand why and how customers interact with your brand, and which sources lead to the three important C’s – clicks, calls, and conversions. Implementing an insurance tracking software is a surefire way to kickstart more intelligent insurance marketing, improved customer experience, and work your way to market dominance. Schedule a consultation to learn how Phonexa can give you more insight and control over your insurance marketing efforts.
In the ever-evolving lead generation industry, marketers continue strategising ways to keep pace with competitors as inflation and rising interest rates affect the spending habits of cost-conscious consumers and businesses. We’re all seeing the aftershocks unfold in all financial areas of our lives and professional endeavours. And with an 8.5% inflation rate, Quarter 3 has brought a shift in trends and strategies to counteract changes in consumer spending, with marketers looking to take a quantum leap in the quality of their initiatives to capitalise on new market opportunities. Recent topics making headway for discussion revolve around mortgages, credit card debt, auto insurance, merchant cash advance, real estate, and solar energy. As Director of Business Development, I always eye the trends shaping the marketing industry and the pain points experienced by marketers trying to generate high-intent leads. Here are some of my thoughts. New Options for Mortgage, Auto Insurance, and Credit Card Subprime Borrowers Credit card balances showed significant increases during Q2, according to a recent report from the Federal Reserve Bank of New York. Mortgage and auto loans also went up during that time, reflecting consumer struggles to keep pace with inflation. Source: The Fed – Consumer Credit Outstanding More than ever, subprime borrowers need options to navigate the current economic downturn. They must also make their money work for them, and credit repair is a pivotal first step towards achieving this goal in today’s financial state. Of course, increasing credit scores is key, but so is looking into secure credit cards. After maintaining a good standing with a secure card, a borrower can switch to no balance transfer credit, allowing them to move all of their debt(s) from one card to another at no interest cost for a year. Raising credit scores can also help consumers decrease car insurance rates, creating an additional avenue to save. This also creates robust marketing opportunities for those in finance, insurance, and other industries. How does this affect lead generators in financial firms? If your thought process is anything like mine, you’d agree that your financial firm cannot achieve half its potential sales without high-intent sales-qualified leads. And where do you find these leads? Wherever they are — searching for companies like yours to provide them with the most beneficial solutions to their pain points. Considering the vulnerable situation, financial institutions catering to the general consumer must increase their online presence, offer exclusive deals, and tie these deals to the current state of the economy. Only then will you be able to attract and retain a decent pool of new prospects to go after for your financial firm. Refinancing Homes as Mortgage Rates Spike Lenders are having difficulty finding new clients interested in refinancing their homes. Forget about buying new homes, as interest rates continue to spike into Q3. Freddie Mac’s rates averaged 5.89% last week, the highest that rates have reached since the last recession in 2008. Source: Freddie Mac Where does this leave mortgage lenders, and how much room do they have to market to a seemingly uninterested audience? One opportunity for mortgage borrowers to cut costs is to borrow against the inflation rate. For instance, if the inflation rate is 6 to 10 percent and a consumer can secure a loan for 3 to 4 percent, they can essentially borrow for free. So this is the type of consumer borrower base that mortgage lenders must target at this stage of rising interest rates. With today’s volatile economic climate, lenders must weave aspects of these current events into their lead generation marketing materials. While this strategy may target a tiny and specific segment of the targeted consumer market, it will likely yield more high-intent and already-engaged borrowers for business. The Dilemma of Buying vs. Renting Another topic of interest is the rental market, as the cost of renting property has skyrocketed throughout the nation, making the cost of rent in some markets comparable to home mortgages. For those capable of footing the cost of a mortgage-like rent, now is the time to consider owning a home. With the average one-bedroom apartment price looking like this, it doesn’t take much from young renters to commit to a long-term solution, like purchasing a property. Source: Zumper Marketing Opportunities for Real Estate AgentsWith growing rent prices in mind, young professionals have begun building equity and assets through home ownership. This should be a key talking point for all real estate agents as they launch new initiatives to attract young home buyers. How can this be achieved? Through social media and search engine ad campaigns targeted at first-time home buyers. If you’re a real estate agent, you can even take it up a notch by partnering with a mortgage lender to provide an all-encompassing and guided process for these prospects. Solar Goes Local Moving into home ownership and the many ways that owners look to save on their monthly expenses, we come across possibly the most expensive utility — electricity. Homeowners are no longer just looking to get refinanced and create equity — they’re also looking for ways to slash their energy bills. And in this day and age, there’s nothing cooler than adopting a self-sufficient solar plan. What does this mean for solar companies? Earlier this year, I wrote about the best automation strategies for solar companies. This time, I’m going to get granular into how solar companies turn to digital initiatives to attract new customers. There are two schools of thought when solar companies decide whether to use organic or paid ads to generate solar lead inquiries. Today, many marketers use paid traffic because it can be presented directly to prospects instead of having them search for the offer in a sea of competitors. To make the most of paid ad traffic, many marketers set geo-specific targets and offers to supply clients in different climates and geographic characteristics, like weather, natural hazards, and more. Supplying these campaigns with education about financing or tax breaks associated with solar panel installation is also an excellent strategy to push prospects further down the sales pipeline. Whatever marketing strategy you deploy for your solar business, remember that filtering your traffic based on location will go a long way in attracting high-intent solar leads. Final Thoughts 2022 has brought a shift in trends and strategies to counteract changes in consumer spending resulting from high inflation and the concept of a possible recession, with marketers looking to take a quantum leap in the quality of their leadgen initiatives. Regardless of the industry you operate in, your demand or lead generation efforts must be adaptable to today’s economic climate while aligning with the needs of an increasingly frugal consumer base. Remember, many of these trends will carry over into the fourth quarter of 2023. Plan your marketing efforts accordingly by backing up your operations with technology that will help you automate your marketing strategies and increase your revenue. Schedule a consultation to learn more about how Phonexa can power your marketing and lead generation efforts for finance, home services, mortgage, real estate, and other industries.
The transition from Universal Analytics to GA4 isn’t just an upgrade – it’s a complete shift in how Google Analytics works. GA4 offers advanced analytics insights and various features designed to help website owners make data-driven decisions and better understand their customers by providing a complete picture of user behaviour across multiple platforms. The insight is crucial because it allows website owners to leverage collected data with GA4 to enhance the user experience and drive more conversions. GA4’s new features also help those in the marketing and advertising industry, as they’ll have access to better insights into the efficacy of their campaigns. Gain a complete understanding of GA4 with the comprehensive content we’ve prepared. Everything You Need To Know About Google’s Transition to GA4 To keep pace with the ever-evolving demand for data analytics, Google is replacing Universal Analytics (UA) with its next-generation measurement solution, Google Analytics 4 (GA4), effective beginning July 1, 2023. Standard UA properties will no longer measure website traffic and create reports when the change takes effect, leaving UA users that don’t migrate their property settings to GA4 at risk of losing critical data. The implementation of GA4 represents a significant leap forward in the world of data analytics by giving marketers and analysts more control over the data they collect. With this shift comes many changes, but planning ahead will help ensure a seamless transition. This guide clearly defines GA4 terminology, outlines the differences between Universal Analytics and Google Analytics 4, and provides details on how to make the switch to GA4. Also, be sure to cheque out the resources Google has shared around the migration, as well as what to expect. Glossary of Terms In order to effectively navigate and utilise GA4, it’s important to familiarise yourself with the new terminology introduced in this next-generation solution. The following are some of the key terms you need to know. Events In GA4, events play a central role. They are user interactions with your website or app, such as page views, button clicks, form submissions, and video plays. Events can be used to track specific actions and behaviours of your users. Conversions Conversions refer to the completion of specific goals or desired actions on your website or app, such as a purchase, form submission, or newsletter sign-up. GA4 provides enhanced tracking and reporting capabilities for conversions. User Properties User properties are attributes or characteristics associated with individual users. They can include demographic information, user preferences, device information, or any custom data you choose to collect. User properties help segment and analyse user behaviour. Streams GA4 introduces the concept of streams, which are data sources that contain user interactions and events from your website or app. You can have multiple streams for different platforms or apps, allowing you to track and analyse data separately. BigQuery BigQuery is a powerful data warehouse solution by Google. GA4 offers integration with BigQuery, allowing you to export your GA4 data for advanced analysis and custom reporting outside of the GA4 interface. By understanding and utilising these key terms, you’ll be better equipped to navigate GA4 and leverage its advanced measurement capabilities effectively. Enhanced Utility of Events GA4 has adopted an all-events model designed to enhance the utility of Events. Instead of the Event structure used by UA users — Event category, Event action, and Event label — GA4 provides 25 slots for users to add event parameters, making managing Events easier. The 25 slots, also known as custom Event parameters, refer to the available slots or spaces where users can add custom parameters to their Events. These custom Event parameters allow users to attach additional information or context to their Events, providing more flexibility and granularity in tracking and analysing user interactions. GA4’s Event-driven model allows you to capture a wide range of user interactions beyond traditional page views. Types of Events The following types of Events are featured in GA4. The first two are collected automatically, while the latter two must be implemented in order to see them in GA4. Automatically Collected Events Page view: Represents the loading of a web page or screen in a mobile app, automatically captured by GA4 when the page or screen is displayed. Scroll: Captures user scrolling behaviour on a webpage, providing insights into how far users scroll through the content. Session start and end: Marks the beginning and end of a user’s session on your website or app. Enhanced Measurement Events: GA4 includes a set of enhanced measurement events that can be enabled with minimal code changes. These events provide additional insights into user interactions. Some examples include: File download: Tracks when users download a file from your website. External link click: Captures clicks on links that lead users to external websites. Site search: Records when users perform searches on your website’s search bar. Video engagement: Measures user interactions with videos, such as play, pause, seek, and complete. Social interaction: Tracks social media interactions, such as shares and likes. Recommended Events: GA4 provides a set of recommended Events that cover common user interactions. These Events are predefined and can be used without additional customisation. Some examples include: Add to cart: Tracks when users add items to their cart or basket. Begin checkout: Captures the initiation of the checkout process. Purchase: Records successful purchases made by users. Generate lead: Tracks lead generation actions, such as form submissions. Complete registration: Marks the completion of user registrations. Custom Events: GA4 allows you to define custom Events to track specific user interactions unique to your website or app. Custom Events provide flexibility in capturing and analysing actions important to your business goals. You can define Event names and parameters based on your requirements. By leveraging the Event-driven model in GA4, you can gain deeper insights into user behaviour, analyse user journeys, and optimise your website or app based on specific actions and interactions. Configurations and Features A new GA4 property will automatically be created for current UA users. Although UA configurations will be copied to the newly created GA4 property, not all UA configurations have a GA4 equivalent. Thus, all your UA settings may not carry over to the new GA4 property. Review the following to clear up any misinterpretations regarding GA4 configurations and features. Similar Configurations and Features Between UA and GA4 Although UA and GA4 each have their own unique set of configurations and features, some similarities do exist between the two, including the following: Basic Tracking: Both UA and GA4 offer basic tracking capabilities, allowing users to track page views, Events, and conversions. Custom Dimensions: Users can define and use custom dimensions in UA and GA4 to track additional data specific to their website or app. Custom Metrics: Similar to custom dimensions, users can define and track custom metrics in both UA and GA4. Filters: UA and GA4 both allow users to apply filters to their data to include or exclude specific traffic or modify it based on certain criteria. Goals: Users can set up goals in UA and GA4 to track specific actions or conversions on their website or app. User-ID Tracking: Both versions support tracking users across multiple sessions using a unique User-ID, enabling you to analyse user behaviour across different devices and sessions. GA4 Configurations and Features While GA4 aims to provide a more comprehensive and advanced analytics solution, there are some differences in configurations and features compared to UA. Enhanced Event Tracking: GA4 introduces automatic event tracking, which captures more events by default, reducing the need for manual Event tracking implementation. Data Stream: Instead of the traditional property structure, GA4 uses the concept of data streams, which allows you to collect data from different platforms (web, apps) within a single property. Machine Learning and Insights: GA4 incorporates machine learning capabilities to provide advanced insights, such as automated insights, predictive analytics, and anomaly detection. User-Centric Analytics: GA4 focuses on user-centric analytics, providing a more holistic view of user behaviour across devices and platforms. Funnel Analysis: GA4 offers a more streamlined and powerful funnel analysis, allowing you to visualise and analyse user paths and conversions in a more intuitive way. Event-Based Model: GA4 moves away from the traditional session-based model of UA and adopts an Event-based data model, providing more flexibility in analysing user interactions. Current UA users who want to migrate on their own have the option to opt out of having a GA4 property automatically created. In lieu of automatically created GA4 properties, legacy UA users can use the GA4 Setup Assistant to make the transition. UA Metrics vs. GA4 Metrics The key differences in user metrics between UA and GA4 are as follows: Users vs. Unique Users UA: UA measures the number of unique users who have visited your website or app within a specific time period. It relies on a combination of cookies, client IDs, and user identifiers to track and identify unique users. GA4: GA4 uses an Event-based model and measures unique users with a more refined approach. It assigns a unique User-ID to track individual users across different devices and sessions, providing a more accurate representation of user engagement. Sessions vs. Engagement UA: UA tracks sessions, which represent the time frame when a user is actively engaged on your website or app. Tracking starts with the first interaction and concludes after a period of inactivity (typically 30 minutes). GA4: GA4 focuses on user engagement rather than sessions. It tracks user engagement in terms of active users interacting with your website or app within a given time frame, regardless of session boundaries. This allows for a more continuous view of user activity. Bounce Rate vs. Engagement Rate UA: UA calculates the bounce rate, the percentage of single-page sessions where a user exits your website after viewing only one page. GA4: GA4 introduces the concept of engagement rate, which measures the percentage of sessions with at least one engagement event. It considers any meaningful interaction (e.g., clicks, video plays, file downloads) as an engagement event, providing a broader perspective of user interaction. New vs. Returning Users UA: UA provides a breakdown of new and returning users, categorising users based on their first-time visit or return visits to your website or app. GA4: GA4 also distinguishes between new and returning users. However, with the implementation of the User-ID feature, GA4 can track returning users more accurately across different devices and sessions, leading to improved user identification and reporting. Cross-Device Tracking UA: UA offers limited cross-device tracking capabilities. It relies on probabilistic methods and client IDs to associate user behaviour across different devices, resulting in potential limitations and inaccuracies. GA4: GA4 emphasises cross-device tracking through the User-ID feature. By assigning a unique User-ID to users who log in or provide their information, GA4 can connect user activity across devices more accurately, enabling a better understanding of user behaviour and customer journeys. Making the Switch Manually To transition from UA to GA4, follow these step-by-step instructions: Create a New GA4 Property: Start by creating a new GA4 property in your Google Analytics account. This enables users to track and collect data specifically for GA4. Set Up Data Streams: Once your GA4 property is created, set up data streams to capture user interactions from your website or app. You can create different data streams for different platforms or apps if needed. Implement GA4 Tracking Code: Install the GA4 tracking code on your website or app to begin collecting data. The code should be placed on all relevant pages to track events and user interactions accurately. Import Historical Data (Optional): If you want to have historical data available in GA4, you can import it from your existing Universal Analytics property. GA4 provides options to import data, but note that not all historical data may be transferable. Configure Goals and Conversions: Define your goals and conversions in GA4, such as purchases, form submissions, or other desired actions. This allows GA4 to track and report on these key metrics. Set Up Enhanced Measurement: GA4 offers enhanced measurement capabilities for certain events and interactions. Enable enhanced measurement to automatically track additional events, such as outbound clicks and scroll depth. Customise and Explore Reports: Once data collection is underway, familiarise yourself with the GA4 reporting interface. Explore the various reports and features available to gain valuable insights into user behaviour and performance. By following these steps, you’ll be able to smoothly transition from Universal Analytics to Google Analytics 4, enabling you to leverage the advanced measurement capabilities of GA4 for your website or app. Moving Forward By understanding the differences between Universal Analytics and GA4, familiarising yourself with GA4 terminology, and following our step-by-step guide, you’ll be well-prepared to embrace the next generation of measurement with Google Analytics 4. Get ready to propel your marketing efforts to new heights. We just released a new integration to track call and lead events in Google Analytics 4. We also have a FREE, open-sourced checklist to upgrade to GA4 manually. Follow us on LinkedIn and leave a comment for a copy.
Phonexa has once again secured an impressive showing in G2’s Fall 2022 Report, collecting two dozen badges and ranks as well as strong user-generated feedback. Not only did the all-in-one suite for calls, leads, clicks, email, SMS, and accounting maintain its ability to resonate with users across diverse business models and verticals, but the touted tech company also increased product ranks with substantial Satisfaction and Market Presence scores. As a result, the product competed high and received four Leader Badges in the following categories: Leader (Affiliate Marketing, Inbound Call Tracking) Leader Small-Business (Affiliate Marketing, Inbound Call Tracking) Recipients of Leader badges sit at the top 25% quadrant of their respective product categories. Phonexa was additionally named a Momentum Leader, receiving favourable results on the top tier of the Momentum Grid® in the Inbound Call Tracking category. “We’re not only impressed, but also proud that our software solutions have been so instrumental in the growth of our clients, and their businesses,” said Liana Tonoyan, Chief Information Officer for Phonexa. “It’s a tremendous signal and evaluation to the daily efforts we put into improving the usability of our products, along with the user experience attached to it.” The efforts and hard work of Phonexa’s Onboarding and Customer Success teams didn’t go unnoticed, as users reported positive feedback on the support side of the operations. As a result, Phonexa was awarded the following new badges: Highest User Adoption (Small-Business) Best Support (Affiliate Marketing) Best Support Small-Business (Affiliate Marketing, Outbound Call Tracking) “Our dynamic departments always go the extra mile to make sure that our clients and customers are well taken care of,” said Chelsey Reynolds, Vice President of Onboarding and Customer Success. “Our clients are visionaries, and we’re only excited to be helping them lead a new wave of innovation for their businesses through our products, technology, and support.” Phonexa collected several additional badges that showcase its continued effort to impress users and address their marketing pain points. Some of the platform’s renewed and newly-earned badges include: Easiest To Do Business With Small-Business (Affiliate Marketing, Inbound Call Tracking, Outbound Call Tracking) Best Meets Requirements (Inbound Call Tracking, Affiliate Marketing, Outbound Call Tracking) Best Meets Requirements Small-Business (Affiliate Marketing, Outbound Call Tracking) Users Most Likely To Recommend (Affiliate Marketing, Outbound Call Tracking) Users Most Likely To Recommend Small-Business (Affiliate Marketing, Outbound Call Tracking) High Performer (Outbound Call Tracking) High Performer Small-Business (Outbound Call Tracking) To learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation or email info@phonexa.com.
MailCon Las Vegas 2023 returns April 17 to 19 at the Caesars Forum in Las Vegas, and the world’s preeminent email and omnichannel marketing conference is shaping up to be a can’t-miss event for industry executives. Owned, operated, and powered by Phonexa, MailCon is the world’s largest email marketing conference and a niche community connecting thousands of marketing professionals with the latest technology, trends, and strategies around email marketing, marketing automation, and mobile and omnichannel marketing. Over 70% of MailCon attendees are directors and C-level marketing decision-makers. This year’s MailCon conference has a slew of activities centred around intimate relationship-building and networking opportunities for everyone who is interested in new tech innovations and is eager to gain valuable insight from industry experts across diverse business verticals and disciplines. Whether it’s the inaugural MailCon SaaS Pitchfest, the series of valuable sessions featuring notable executives and speakers from Deloitte Digital, IBM, and NBC Sports, or the networking welcome reception at Top Golf and afterparty at the Brooklyn Bowl, there is something valuable for everyone to experience at MailCon. Let’s dive deeper around what you can expect at MailCon Las Vegas 2023. Register to Attend MailCon A Variety of Insightful Offerings MailCon’s three-day event will feature over three dozen speaking engagements, keynotes, workshops, and panel discussions covering the hottest topics concerning marketers. Discussions will cover email deliverability, gamification, interactive email, behavioural science in email, accessibility, marketing compliance, SMS and omnichannel strategies, and more. The sessions will showcase notable executives and speakers from reputable brands and top companies. “We’ve planned an intimate gathering with curated activities to allow more room for quality relationship-building among attendees,” said Kristen Haines, Chief Executive Officer for MailCon, and Chief Events Officer for Phonexa. “Our activities, panels, keynotes, and sessions will provide hands-on experiences to expand knowledge and bring forward new innovative ideas that make all the difference in practise.” The exhibit hall will feature turnkey booths and a dynamic lineup of exhibitors showcasing the latest tech tools and solutions in email and omnichannel marketing. A bar and game lounge, made possible by Atwave and Lead Economy, will provide all presenters and attendees with an interactive experience highlighted by live games, competitions, and other pre-planned activities around a life-size beer pong, cornhole, and ping-pong. Take Part in the Inaugural SaaS Pitchfest The inaugural MailCon SaaS Pitchfest, sponsored by Campaigner, is designed to allow presenters from eight email and omnichannel marketing startups to exhibit and pitch their innovations and tech solutions to the live MailCon audience. Each startup will present a 20-minute demonstration and overview of its company, history, and product. Startups participating in the inaugural SaaS pitchfest include: Bouncer Channel Automation EmailElement RapidSend RRDB L!VE Social Signup Stripo Warmy.io “The MailCon SaaS Pitchfest will be a fantastic way for us to further solidify our commitment to supporting and cultivating MailCon community members and their companies as they make waves in their respective specific areas of focus,” said Haines. Keynotes, Breakout Sessions, Panels, and More On April 18, Armen Karaoghlanian, Phonexa’s Chief Marketing Officer, will join Haines in a keynote address to unveil the vision and future plans for MailCon and its community. “This will mark our seventh event since Phonexa acquired MailCon in 2018. With each event, we’ve tapped into new horizons and potentials for growth,” said Karaoghlanian. “We have phenomenal plans in place, and we cannot wait to share them with the rest of our global community.” In addition to the keynote address presented by Karaoghlanian and Haines, MailCon will feature various learning platforms like breakout sessions, panels, and a hands-on gamification and interactive email workshop. 6 Cant-Miss Sessions to Attend at MailCon Deliverability: Past, Present, and Future Speakers: Adrian Williams, Toni Bounds, Scott Shou, and Trey Bennett Date & Time: April 18, 9:45 a.m. to 10:30 a.m. Add Some BS to Increase Your Email Response Rate Speaker: Nancy Harhut Date & Time: April 18, 10:00 a.m. to 10:45 a.m. The Do’s and Don’ts of the Marketing Regulatory Landscape in 2023 Speakers: Eric J. Troutman, Puja Amin, Brittany Andres, Angela Cherrill Date & Time: April 18, 3:00 p.m. to 3:45 p.m. Old Channel, New Tricks: 5 Recession-Proof Hacks to Build a Winning Email Programme in 2023 Speaker: Kate Adams Date & Time: April 19, 1:00 p.m. to 1:45 p.m. Gamification & Interactive Email Workshop Speakers: Dmitry Kudrenko, Cyrill Gross, Aleksey Danchenko Date & Time: April 19, 1:00 p.m. to 2:30 p.m. 5 Steps to Land More Emails in the Inbox Speaker: Brian Minick Date & Time: April 19, 1:45 p.m. to 2:15 p.m. Cheque out the up-to-date three-day agenda for MailCon Las Vegas 2023 here. Entertainment & Afterparty Work hard, play hard is our mantra. That’s why we’ve sprinkled in plenty of opportunities to have fun and network across the vast three-day agenda for our event. Welcome Reception at TopGolf April 17, 8 p.m. to 10 p.m. Bring your best golf game and kickoff MailCon Las Vegas 2023 at TopGolf. Enjoy drinks and hors d’oeuvres while connecting and reconnecting with industry friends and colleagues. It’s bound to be an unforgettable night. Sponsored by LeadNetwork Rock & Bowl Afterparty April 18, 9 p.m. to 12 a.m. Join us at the Brooklyn Bowl for a VIP vortex of alluring beats, eclectic eats, and bang-up bowling. Located conveniently in the Linq Promenade, this unique post-conference extravaganza will feature live music, a hookah and cigar lounge, whisky tasting, and more. You won’t want to miss this one-of-a-kind experience. Sponsored by EmailOversight & Atwave Note: To be allowed entry and participation in any of the above activities and events, you must present MailCon Las Vegas 2023 conference registration in the form of your MailCon Mobile App ticket or registration confirmation email. Lunches, Drinks & More Our generous partners at Litmus, Atwave, and Lead Economy have acted on their commitment to making sure that all MailCon attendees are well-fed and having a spectacular experience at all times. Gourmet grab-and-go lunches will be served, and alcoholic beverages will be available on April 17 and 18 at the Alliance Ballroom, the centre bar, and the game lounge. Engage With Phonexa Phonexa will further secure its presence at MailCon with the following activities. Live demonstrations of the Phonexa Suite at Exhibit Hall on April 18 and 19 at Booth #111. On-the-ground engagements and activations Participation in community-driven giveaways “We take great pride in Phonexa’s customisation capabilities in order to cater to the needs of our clients. Our email marketing products in E-Delivery and Opt-Intel will now increasingly grow to be even greater and more powerful because both are uniquely positioned to scale with unfiltered feedback from our MailCon community,” said Lilit Davtyan, Phonexa’s Chief Executive Officer. “The two are where a lot of our MailCon and Phonexa audiences merge and make something truly great with community and technology.” Already have your ticket to MailCon? Schedule a meeting with Phonexa upon registration to connect with the team in Las Vegas Download the MailCon App on the App Store or Google Play to stay connected and in the loop before and during the event.
Staying ahead of the lead generation curve is pivotal to ongoing success and scalability. Phonexa CMO Talar Malakian recently joined digital marketing entrepreneur Alex Oliveira on the LeadGen HQ podcast to unravel the intricacies of lead generation strategies, trends, and challenges. The LeadGen HQ podcast aims to provide listeners with actionable insights and practical tips for harnessing the potential of different lead generation channels. Let’s revisit the highlights of this enlightening dialogue exploring the diverse channels and practices that power the leadgen industry’s growth. AI + Marketing = Enhanced Productivity AI-powered tools are becoming increasingly popular, particularly among marketers. According to Malakian, enhanced productivity is the strongest AI use case for marketing teams. “We’re talking about the marketing use cases, but if you take a step further than that, there’s also all the internal efficiencies that you gain by even just using AI for internal knowledge management,” said Malakian. “For example, we started using a platform that helps us generate, through AI, internal training videos. Now we have an internal repository of those videos, and it’s allowed us to really have knowledge sharing be a little bit more accessible.” This type of flexibility is invaluable, especially for growing businesses. “When you’re growing, and you’re bringing more people on board, how do you get more productive by using the tools at your disposal?” said Malakian. “There are multiple quadrants that are a part of the overall value proposition — there’s the content generation piece, data analysis, knowledge sharing. There are multiple quadrants that you can find yourself in depending on how you’re comfortable using these tools.“ Decision-Making Still Needs To Be Human Malakian emphasized that the decision-making process, regardless of how productive you are, still needs to be human. She said that Google’s algorithm, for example, isn’t going to recognize that you used AI to create content, thereby tasking marketers with making engaging content that doesn’t look like an AI-generated article put out by a competitor. “It’s always been about engagement with algorithms — how long somebody stays on a page, how valuable the content is to them,” said Malakian. “So, keep in mind that you can maximize productivity, you can maximize the number of things you do, but POV perspective and human decision-making should always be the thing that differentiates you.” Beyond that, Malakian stressed that the narrative of what a brand stands for still needs to convey how productive they are and how much it can produce, thus necessitating the human touch. Pivoting Marketing Strategies Based on Customer Feedback Malakian also highlighted the importance of using customer feedback as a barometer for future campaign performance. “In the past, I would say that we were running really product-focused campaigns. It was ‘how do you do call tracking and distribution’ or ‘how do you track your clicks’ — very functional, feature-specific guides,” said Malakian. “We pivoted a little, mainly because our customer feedback was, ‘hey, I really need intros to other publishers … I’m stuck in a place where I’m kind of growing, but I don’t know how to onboard more publishers and more brands and maintain all of those relationships, especially with a slim team.’” Malakian explained that this direct customer feedback resulted in her team pivoting their content marketing strategy, as they produced “How to Scale ROI Across Publishers & Partners: An Affiliate Network’s Guide” to address the target audience’s pain points. The distribution plan Malakian and her team put together involved: Paid media SEO Thought leaders who helped promote and share the guide After creating multiple distribution paths for the affiliate network guide, Malakian’s team built a relationship with a publisher catering to affiliate marketers to further promote the content. “We created all these distribution channels, and then we looked at all the data and said, ‘What is working here on this one specific campaign?’” said Malakian. “And it was probably one of our most downloaded lead magnets.” According to Malakian, the key to the campaign’s success was to first pinpoint the ideal customer profile in order to identify and solve the problems plaguing that specific audience. The second step was determining how to distribute the guide effectively. Malakian suggests asking these questions when putting together a distribution plan: Am I getting people to vouch for the content? Do I have thought leaders surrounding this piece? Do I have enough channels? Am I giving it enough time to see what is actually working for us? Am I giving it enough time to see where my users are at? “It comes down to customer discovery,” said Malakian. “If you know what the pain points are and you truly understand how you can solve them, don’t tell [your audience] what you do, tell them how you can help them.” To continue the conversation with Malakian, connect with her on LinkedIn.
Lead generation is the lifeblood of any successful company, even more so when that company operates in the B2B sales space. Marketers are given credit for driving growth or held accountable if they don’t do enough of it. Yet, despite the pressures of the industry, lead generation is elusive for many organizations. During the most recent MailCon conference in Las Vegas, this topic was front and center. Powered by Phonexa, MailCon brought together professionals from all across the omnichannel marketing industry to discuss trends in lead generation, technology, and other related subjects. This is also where Phonexa’s Chief Strategy Officer Amanda Farris joined forces with Curt Freiden, Everflow’s Vice President of Business Development, to uncover critical topics around lead generation in a panel-style discussion. Their session, titled “Sustainable Strategies for Lead Generation,” took a deep dive into some exceptional tactics and technology marketers can implement to back their lead generation. What follows are our five key takeaways from the session. Stay tuned for future MailCon events, partnership opportunities, and more. Lead Generation Is In Constant Evolution, And You Must Keep Up The industry is ever-evolving, and what’s applicable today may not work tomorrow, so staying on the cutting edge of technology, asking the right questions, and following trends make all the difference in the marketing world. The duo emphasized the importance of being open to change in practice and keeping a conservative mindset in adhering to what they already know works in lead generation. Challenges Are Often The Solutions In Lead Generation Many marketers and their subsequent companies fall down the rabbit hole of missed opportunities and a shrinking ROI because they fail to follow and track lead generation campaigns. In simple terms, companies continuously launch lavish and costly campaigns to attract a new and dynamic audience, but they don’t realize that if these campaigns aren’t relatable to the target audience, they’ll drive little to no traffic toward their lead funnel. On the other end of the scope, however, we see companies — small and large — tracking and following their metrics and the many analytics tools their marketing automation platforms provide them. While many find data an overwhelming aspect of marketing, the right data will make or break any marketing campaign. In that sense, having the right platform to back a company’s marketing efforts hugely affects how marketers in charge of lead generation view and interact with campaign metrics and additional data. Traditional Best Practices That Resonate In Lead Generation Analyzing marketing data and understanding where each lead is coming from and where it’s headed materializes successfully by allowing companies to skip the long route in understanding how they can maximize profits and increase the number of leads they’re funneling through the sales pipeline. Farris and Freiden also stressed the essence of utilizing dynamic numbers and setting cost-per-lead pricing models within their lead generation campaigns to maximize their profits. Evaluating Lead Sources & Questioning Everything Fraud and inefficiencies are often overlooked or missed when working with a diverse lead generation network with affiliates and publishers. However, networks can take precautionary measures to ensure that these errors don’t occur often. According to the speakers, considering the source of the traffic or lead, understanding price breakdowns, asking for disposition reports, and getting a feel for the seller’s relations with others in both the publishing side and the affiliate side should set off any red flags that may arise at any point during the lead selling and transferring process. Identifying Red Flags & Fraud Warnings In Lead Generation Lead generation is all about cultivating a back and forth relationship with the source that provides a company their leads. This is intentional because it improves the visibility of how leads are generated, their interest level, and the publisher’s dedication and honesty to the buyer. Of course, there are many cases of fraud every single day in lead generation, where companies lose thousands of dollars to fake or low-intent leads. When on the buying end of the lead transaction, Farris and Freiden recommend that buyers get on a call to generate a relationship with the publisher and understand whether this transaction can be subject to any unethical action. Other vetting activities can include setting price thresholds for each campaign, checking the IP addresses of the leads in conjunction with that of the seller, and checking conversion rates of the leads sold by the publisher. When your marketing efforts are backed by a SaaS product like the Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, you gain complete visibility into these metrics and more, which allow your CRM tool to make intelligent decisions around their lead generation campaigns. Schedule a consultation to learn more about the Phonexa platform and how its all-in-one suite of marketing automation tools and products can power your lead generation tactics and avoid pitfalls. Click here to learn about Everflow and how it can help you track performance and integrate your tech stack.
In 2022, advertisers experienced a staggering $81 billion in losses due to ad fraud. Fast forward to 2023, and experts anticipate a 25% surge, projecting these losses to skyrocket to an astonishing $100 billion. According to the Opticks 2023 Annual Ad Fraud Report, global digital ad spending is poised to exceed $626 billion this year. With widespread ad fraud running rampant, more and more affiliate marketers are operating with heightened vigilance to thwart the schemes of fraudsters. Being prepared to mitigate fraudulent activities is essential, especially as affiliate marketing campaigns are increasingly targeted for ad fraud. Maintaining the integrity of these campaigns is paramount for sustainable growth in the affiliate marketing world. To help you gauge the effectiveness of your fraud prevention measures, we’ve introduced a brand-new tool: the Marketing Fraud Prevention Proficiency Quiz. Are you confident in your affiliate marketing campaign’s ability to ward off fraudulent activities? If you’re unsure, our quiz will help you evaluate your current fraud prevention measures. The Marketing Fraud Prevention Proficiency Quiz serves as a valuable self-assessment tool for affiliate marketers like you. Here’s what you can expect: Assess Your Fraud Prevention: Discover how well your current measures safeguard your affiliate campaigns against fraudulent activities. Identify Your Proficiency: Receive a personalised score that reflects your understanding of fraud prevention techniques and your ability to implement effective tactics. Discover how to counter ad fraud and future-proof your affiliate network. How It Works Taking the quiz is a breeze. It consists of a series of thought-provoking questions about your affiliate campaign management. Your responses will be analysed, and you’ll be awarded a score. Additionally, you’ll receive a detailed analysis of your current fraud prevention measures. Leave ad fraud behind and unlock profitability with clean lead management. Take the Quiz Now Our Marketing Fraud Prevention Proficiency Quiz is a valuable tool for affiliate marketers at all levels of experience. Whether you’re just starting or consider yourself an expert, the results will provide insights into areas where you can further strengthen your fraud prevention defences. Uncover best practises for fraud detection and identity verification. Why Care About Fraud Prevention? Effective fraud prevention is essential for maintaining the profitability and reputation of your affiliate marketing campaigns. By understanding and implementing best practises, you’ll safeguard your efforts against various fraudulent activities, including domain spoofing, click spam, cookie stuffing, and geomasking. Evaluating your fraud prevention proficiency is the first step toward mitigating future attacks. Another crucial step is exploring automated marketing solutions with proactive fraud detection built-in, designed to empower your lead generation and distribution efforts. Phonexa’s suite of enterprise-grade tracking software gives affiliate networks and publishers unprecedented access and control to campaigns, eliminating the lack of transparency across your lead generation efforts. Learn how Phonexa’s third-party offerings help you combat fraud, reduce unnecessary ad spend, and increase your bottom line. Don’t leave your campaigns vulnerable to fraud — take the Marketing Fraud Prevention Proficiency Quiz now and level up your affiliate marketing game. To learn more about how Phonexa can help you in your journey towards fraud-free success, schedule a free consultation.
Phonexa is a performance marketing software that specialises in providing comprehensive solutions for marketing, lead tracking, analytics, and performance optimisation. The Phonexa Suite is designed to assist businesses in managing their marketing campaigns, analysing data, and maximising their return on investment through a suite of integrated tools. With eight different solutions across calls, leads, clicks, email, SMS, accounting, and more, Phonexa gives performance marketers total visibility into their lead generation campaigns. Phonexa recently partnered with ad fraud solutions provider Anura to release an integration for clients and prospects alike to better eliminate ad fraud and reduce spend on fraudulent campaigns. Together with Anura and Phonexa, lead generators, advertisers, and affiliate networks can now ban bots, malware, and human fraud when processing leads. Boasting an exceptional accuracy rate of 99.999%, Anura is a company that stands at the forefront of the fraud detection landscape. The level of high precision is instrumental in mitigating the diverse spectrum of fraudulent activities. Leveraging the formidable capabilities of Anura, users are empowered to discern between bots, malware, and human-driven fraud, engineering a shield of protection against malicious threats. In addition to Anura, Phonexa offers other anti-fraud solutions for IP, email and phone to help you get the whole picture of your fraudscape. Not only can fraud hurt your bottom line, it can also hurt your reputation. Layering Phonexa’s sophisticated iClear fraud solution in tandem with Anura can help you reduce spend on fraudulent leads, protect your brand, and increase your profits in three easy steps: Utilise Phonexa to eliminate duplicates, reject leads based on lists, and screen out fraudulent leads with our fraud detection tools Leverage Anura to obliterate bots, malware, and human fraud Regularly monitor reports in Phonexa and Anura to adjust your strategy as necessary Phonexa orchestrates a seamless integration of this cutting-edge service, augmenting its operational repertoire. Within the Phonexa ecosystem, the discerning operator can wield the power of Anura to meticulously scrutinise their product landscape, effectively sieving out enigmatic leads that bear the hallmark of suspicion. This filtration process not only safeguards valuable resources but also orchestrates a strategic defence mechanism against the encroachment of fraudulent leads, thereby fortifying the economic and operational resilience of the enterprise. If you’re on the fence, you can leverage the free 15-day trial from Anura to investigate your current fraud landscape. Anura can assist you in all manners of onboarding their fraud solution – and of course – the Phonexa team is always available to help you with questions on how to incorporate Anura with Phonexa’s extensive fraud remedies. Incorporating Anura within the Phonexa framework is more than a mere merger of technologies – it is a harmonious symphony of innovation and prudence, directed toward the purveyance of a secure and prosperous business trajectory. Are you wondering how much ad fraud is costing you? Use the calculator to find out. For questions, or to learn more about Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, schedule a consultation, email info@phonexa.com, or call (818) 800-0000.
Brands can rarely reach target markets through only one marketing channel, especially in a world where lead nurturing and personalization are increasingly influential with every campaign. Nowadays, consumers prefer getting consistent experiences and interactions across every brand touchpoint. That’s where omnichannel marketing becomes even more crucial, proposing the strategy that allows brands to provide target consumers with seamless, consistent, and personalized multichannel deliverables and outcomes. What most lead generation marketers may often overlook, however, is that email is the crux and the driving force that pulls the entire concept of omnichannel together. The power and potential of email is largely the reason why Phonexa acquired MailCon in 2018. The world’s preeminent email and omnichannel marketing conference and event is powered by Phonexa and it serves as one of the centerpieces of our all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, by fostering a thriving community of marketers and industry leaders. Now, ahead of MailCon 2022 in Las Vegas, we’ll explain why an SMS and email marketing platform, and product like E-Delivery, makes email such a powerful link to inbound and outbound marketing, all while supporting intelligent campaigns and cultivating an ever-growing email marketing community. Looking to strengthen your omnichannel email marketing strategies? Attend MailCon at the Caesars Palace in Las Vegas from Jan. 11 to 13, and use the code “PHONEXA15-LV22” to save 15% during registration. 1. Creating Dialogue That Elevates The Purpose Of Omnichannel Marketing As humans, we’re constantly having conversations — with our co-workers, partners, and most importantly, our leads and customers. These interactive communications foreshadow the future outcome of the conversation or how we’ll engage with the responding party going forward. Think about targeted and segmented email campaigns that initiate a conversation with someone who may be interested in your product. This initial outreach is usually the first step in generating the trust of the receiver of your targeted email. With this, email reaches and stays in the audience’s inbox, and you can again remind the receiver of your promotion through varying communication methods along the omnichannel sales funnel. And while many think of conversational marketing as something that only occurs in chatbots or messengers, email has been proven to be a destination hub for conversation and client-email marketer interaction. Conversational marketing has claimed dominance with the use of in-email videos, response boxes, and even personalized surveys. 2. The More Personal Emails Are, The Better Personalization is the key ingredient for an effective email campaign. It features segmentation and other critical communication aspects to emotionally tie the receiver to the content embedded in the message. With the help of multichannel distribution and segmentation, a product like E-Delivery directs emails where they’re most wanted and sends other targeted emails to the lesser-active audiences to re-engage them. Personalization draws in the clients and helps them make better and more informed decisions regarding your campaign, or offer. It also allows them to reach back out at a time that is most convenient for them, and through a communication channel that’s most reliable to them. 3. Dynamic Emails To Bring In Tangible Results Most email and SMS marketing and ESP integrations offer some sort of trackability, with insights into open rates and other essential metrics. However, it’s rare to find an ESP platform that gives users a full dynamic view of their target audiences. These AI-powered personalization tactics encompass a mass message that changes based on user behavior or data that the sender may have about their subscribers. With E-Delivery, you get all the functionalities of dynamic emails that peek into variables such as location, gender, age, interests, or other characteristics that can aid in intelligent email segmentation. 4. Email Marketing Must Be Paired With Tip-Top Tracking Have you ever thought about why companies want to invest more into products that give them insights and data analytics? To understand the answer to that question, let’s look at how marketers channel the success and ROI of their campaigns. It’s usually through a combination of analytics provided by the ESP email platform used by the marketers. For example, with campaign analytics and deliverability reports, E-Delivery ties all aspects of email marketing together. It compiles all the data related to email campaigns. It uses intelligent analytics tools to show which aspects of your campaigns are working, and which are not, to essentially retain more conversions and open rates from a given email. With E-Delivery’s extensive insights into deliverability and other elemental email metrics, you will be able to see reports that outline your campaign’s strong suits and weaknesses, as well as your deliverability rates to different ISPs. 5. A Community Beyond Email Products Possibly the best aspect of the email marketing industry is its volatility and ability to work with any type of marketing channel within the omnichannel marketing strategy umbrella. Email is the sole guarantor that all marketing channels can work in harmony with one another, all while complementing each other’s highlights and effectiveness according to the type of message put out for target consumption. Through the years, email has gathered hundreds of email marketing professionals, companies, and industries over its power to make a difference in any given advertising or marketing campaign. Take that from conferences like MailCon, which has quickly developed to become one of the most significant gatherings of email professionals from all areas of the global marketing arena. These email-minded and lead generation executives congregate to share and teach the omnichannel marketing world what it’s like to resonate. Learn more about how E-Delivery can power your business and email marketing efforts. To learn more about the MailCon community and how it gathers thousands of email and omnichannel marketing professionals together, click here, or watch the video below.
