How does Phonexa’s call tracking software open up strategic possibilities for your business?
Phonexa’s intelligent call tracking software, Call Logic, increases your ROI, improves customer interactions, and streamlines business operations. Learn how our call tracking toolkit can transform your call management system. Use Call Logic to boost caller engagement and ROI. Turn your data into smarter marketing decisions that drive revenue.
Identifying Profitable Campaigns: Learn which marketing efforts bring in the most inbound phone calls and and double down on what drives performance.
Optimising Marketing Spend: Optimise your spend with a clear view of what’s delivering real returns.
Boosting Customer Engagement: Leverage call data to enhance customer interactions, boost satisfaction, and encourage long-term loyalty.
Growing Your Audience: Use call data insights to fine-tune your marketing strategy and connect with new audiences across different regions and demographics.
Which Phonexa features drive business growth?
Advanced Call Analytics: Leverage in-depth reports to question call data and inform strategic business decision-making.
Call Routing Tailored to Specifications: See that calls go straight to the proper departments or employees, boosting operating efficiency and client satisfaction.
Maximised Revenue: Leverage functionality such as ping tree call splitting to maximise lead monetisation and revenue value.
How does Phonexa maximise lead conversion rates?
Robust Call Tracking: Implement the whole customer journey from initial click through final call, optimising conversion funnels.
Intelligent Call Routing: Leverage data-driven caller-to-agent match-ups, therefore optimising conversion chances.
Ongoing Optimisation: Analyse call data on regularly to uncover trends and opportunities for improvement, thereby improving lead conversion rates.
Why Track UK Business Phone Calls with Phonexa
Inbound calls are extremely valuable for UK businesses. Therefore, it is vital to track not only the calls themselves, but also the campaigns that generate them. Call tracking will help you pinpoint what’s genuinely effective and optimise your marketing with precision.
| Call Attribution | Assists UK brands with identifying call-based campaigns that generate inbound phone calls and achieve targeted outcomes |
| Call Data and Analytics | Helps businesses and marketers in the United Kingdom uncover effective call distribution methods and make the most of an automated call distribution system |
| Insights into the Customer Journey | With powerful call distribution options, UK-based businesses can optimise call handling, enhance customer experience, and rapidly connect consumers with brand representatives |
| ROI & Call Reports | Streamlines call analytics by analysing key call tracking parameters and collecting first-party data. |
Phonexa’s Call Tracking Features to Boost Conversions for UK Businesses
Comprehensive inbound call tracking software includes everything that businesses and lead generators need to track, analyse, and distribute incoming calls.
Phonexa’s intelligent call tracking software can help you understand where your traffic is coming from, how leads interact with your brand across touchpoints, and whether they convert.
Voice Recognition with IVR
Interactive Voice Response (IVR) is an important call tracking and distribution tool that helps you process inbound calls. Speech recognition can be a valuable add-on because it is simple and quick. The voice recognition technology can help you shape a stronger, more professional brand image.
Voice Recognition with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | £0.05 per data unit |
Call Recordings
Call recording is a vital component of call tracking software. Why is that? Call recordings enable you to access and evaluate call conversations with customers, rather than relying on the operator’s subjective assessment of the call. For example, you can discover your top traffic sources and assess the performance of operators.
Call Recordings with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | £0.002 per minute |
Pixel Tracking
The pixel tracking add-on enables you to track calls regardless of their origin. For example, if you use Facebook or Google Ads to drive inbound calls, you can track and see the results right in your dashboard, keeping you informed about your marketing performance.
Pixel Tracking with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | £0.0005 per pixel |
Call Tracking Analytics
Whether you’re an affiliate or an advertiser, having detailed insights into your calls is essential for optimising call-based initiatives and maximising value for both partners and callers.
Phonexa’s Performance Analysis provides precise, granular reporting across four major call tracking dimensions: Publisher, Date, Channel, and Tier, allowing you to fine-tune every aspect of your call campaigns.
Vanity Phone Numbers
With Phonexa’s inbound and outbound call tracking software, you can get a free vanity number that creates a meaningful point of differentiation. Memorable call tracking numbers such as 1-800-DENTIST can dramatically increase your earnings.
Call tracking is especially useful for marketers and businesses that rely substantially on inbound calls, like those in the insurance or home services industries. For paid campaigns, it provides clear visibility into which ads generate the most calls, allowing marketers to immediately optimise and grow their best-performing campaigns for optimum ROI.
Call Tracking Software for UK Businesses: Comparative Feature & Performance Overview
This comparison chart is aimed to provide a comprehensive overview of what each call monitoring software offers, allowing you to compare features side by side and choose the option that best meets your business needs.
| Feature | Phonexa | Other Solutions |
| Key Differentiating Features | Integrated suite (leads, calls, email, SMS, clicks, accounting, heatmapping), real-time bidding, strong DNI, ping/post call tracking, conversational voice AI, and user behaviour analytics | Developer tools, automation triggers, publisher management, conversational intelligence, and AI-powered features |
| Compliance Strengths | SOC 2, HIPAA, CCPA, STIR/SHAKEN, GDPR, TCPA | HIPAA, SOC 2, GDPR, and TCPA (mentioned) |
| Primary Strength / Ideal Use Case | All-in-one software suite, lead lifecycle management, lead generation & affiliate marketing specialisation | Integrated call/contact centre features, affiliate marketing specialisation |
| Scalability for High Call Volume | Custom/High | Scales with needs |
| Customer support | 24/7 customer support Available options: – Online chat – 24/7 (Live rep) – Knowledge Base – FAQs/Forum – Phone Support – Email/Help Desk | Customer support provides access to dedicated help centres, online chat, and the opportunity to contact a live representative. |
| DNI Granularity | Dynamic number insertion (DNI) is part of Phonexa’s call tracking system. It offers brands insight into their customer pathways by providing a map of every journey a visitor takes — from the first interaction with your website to the completion of purchase or conversion. | Yes (DNI) Implied (Session/Keyword) |
| Multi-Channel Attribution | Yes (multi-touch included) Assisting businesses with attribution modelling and identifying the efforts that kicked off the customer journey and resulted in a sale. | Yes Allows clients to work with different multi-touch attribution models. |
| Custom AI Model Capabilities | Limited | Limited |
| AI Sentiment Analysis | Less explicit | Yes (Add-on/Usage) |
| AI Call Summaries | Less explicit | Implied |
| AI Call Agents | Yes (customisation, personalisation, real-time conversational voice AI) | Implied |
| Call Transcriptions | Yes (Voice Recognition, Call Recording, Speech to text) | Yes (Usage-based) |
| Dynamic Call Tracking | Yes (accurate offline-to-online attribution, enabling precise measurement of ROI, CR, and retention rate) | Yes (analysing and managing calls, and addressing all technical aspects of call sales) |
| Keyword-Level Attribution | Yes (granular level of tracking, attributing the generated phone calls to specific keywords, and assessing the performance of standard and tailored search terms) | Yes (mentioned or offered as a third-party service) |
| Granular Reporting | Yes (rich data for accurate campaign planning and strategic efforts) | Yes (different types of reports and flexible information processing) |
| Call Recording | Yes (access to call data, call analysis, compliance, team performance evaluation, areas for improvement) | Yes (call analysis, team performance evaluation, compliance) |
| Call Scoring | Yes | Yes |
| Do Not Call Check | Yes (scrubbing the inbound calls against the DNC Registry) | Yes (mentioned) |
| Documenting Consumer Consent | Yes (iClaim add-on) | Yes (mentioned) |
| Phone Number Porting | Yes | Yes |
| Traffic Flow Report | Yes (displays the source of the lead and their path through the system, including validation steps, routing, and outcomes) | Limited |
| Toll-Free & Vanity Numbers | Yes | Yes |
| Form Scoring | Yes (form submission log, in the system under “Publisher Form CTR Report”) | Yes |
| Call Routing | Yes | Yes |
| Call Flow Builder | Yes (standard and advanced call flows) | Yes (mentioned) |
| Custom Agent Setup | Yes (several levels of advanced access, including custom product permissions) | Yes |
| Advanced Call Flow Steps | Yes | Yes |
| White Label | Yes | No |
| Integrations | From 40 to ♾️ Flexible Ping URL integration, supporting authorisation, headers, and a twig engine that allows customers to build literally any integration they require. | From 40 to ♾️ |
| Free Trial | No Only free demo | Avg 14-day free trial |
| Free Demo | Yes | No |
| Mobile App | Yes | Yes (mentioned) |
At Phonexa, we’ve built more than just call tracking software. We developed a proprietary performance marketing software suite. Each of our products is strong on its own, but together they create a fully connected ecosystem. This entails comprehensive visibility and control over every touchpoint of your marketing activities.
