Work Smarter with Call Tracking Data & Analytics

Call Logic is an inbound call distribution platform that tracks and optimises call campaigns for any given vertical. Its sophisticated features like Ping Tree AI, dynamic phone number insertion, and Ping Post Calls 2.0 are designed to skyrocket conversions and refine call tracking methods.

Call Logic has a handful of analytics features that serve as a game changer by presenting actionable data insights to help companies boost revenue. Some of these features include GoogleAds report, Waves, and Traffic Flow.

GoogleAds report: This feature compares GoogleAds data with the conversion and revenue-generating aspect of the business, where users can drill marketing outcomes down to a campaign, Ad Group, and keyword level. With access to this tool, Phonexa clients no longer have to do manual reporting or analysing because our platform provides complete visibility into money spent versus money earned in a given campaign.

This type of data helps users understand which of their marketing efforts are working and which are not, creating more strategic and methodical budget allocations for PPC campaigns that boost ROI and increase efficiency.

Waves: This tool takes the trial and error out of the marketing approach by leveraging data in real-time to identify if any changes to marketing channels would increase or decrease monetisation outcomes.

Traffic Flow: This tool provides a window into lead transparency to see where a user ranks in the ping tree ranking compared to other lead buyers from a given publisher. It provides insights into what percentage of the time a buyer is first to see a lead and what percentage of the time they’re missing out on the “first look” from a given publisher. By using this tool, lead buyers can find new ways to be reprioritized higher on the ping tree.

Ping Post Calls 2.0 allows publishers and buyers to work directly together with a reinvented approach to purchasing and selling ping post leads. With this updated integration, Phonexa helps publishers bid into the lead journey on only the best call data attributes in the marketplace by utilising all five lead flows with dynamic and static campaigns, duration to sell filters, and much more.

With a user-friendly interface, the Phonexa app bridges the barrier of entry into a user’s lead management system while providing lead buyers with speed-to-contact opportunities. This means that lead buyers no longer have to be in front of a computer to access or act on a campaign, but they can do so from anywhere at any time.

Book a Demo to learn more about how you can explore Phonexa’s all-in-one suite for marketing automation.

Phonexa’s Call Logic empowers Pay-Per-Call campaigns by offering robust call tracking, detailed real-time analytics, and customisable Interactive Voice Response (IVR) systems. These features ensure precise call attribution, effective lead routing, and optimised campaign performance, ultimately driving higher lead quality, better customer engagement, and improved ROI.

Yes, Phonexa offers detailed reporting and analytics to affiliates, enabling them to track the performance of their campaigns, optimise their strategies, and maximise earnings.