You don’t need to be an expert in affiliate marketing to recognise the engine of every affiliate program: affiliate marketing tracking software. The value of the right software suite is undeniable, but it’s quite challenging to select one from the myriad options.
Certainly, you want to choose the right solution for your needs and be sure you are not overpaying or committing to a free software suite that doesn’t bring results. Don’t worry, though, we have you covered.
Below is a list of trustworthy affiliate marketing software products – free and paid – that have proved their worth over time and keep on helping affiliate marketers in different businesses, regardless of industry or size.
Phonexa – All-In-One Affiliate Marketing Software Suite
Phonexa is the most comprehensive performance marketing software suite you can find, and it also covers affiliate marketing with its dedicated solutions Lynx, LMS Sync, and Call Logic. With Phonexa, you can get real-time affiliate traffic insights, accurate targeting, and full control over your affiliate campaigns.
On top of that, you can synchronise your affiliate companies with other marketing activities and consolidate all your web and phone leads, delivering an exceptional experience for every potential customer.
Top features:
- Complete marketing coverage, including traditional and affiliate campaigns
- Eight top-notch performance marketing tools at a single price
- Strong security and fraud prevention
Focus: B2B industries like insurance, finance, solar, home services, and more.
Order your affiliate marketing software suite now or book a demo to discover more about Phonexa.
Venturz – Free Affiliate Tracking & Management Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Referral Traffic |
| 67536 | 1 | 194 | 0.46 | 36.18% | 61.90% | 1.92% |
Venturz stands out as a comprehensive solution for optimising marketing efforts. The all-in-one platform offers affiliate management and tracking software designed to streamline and enhance marketing strategies.
Venturz provides a full suite of features that facilitates real-time activities, automates routine tasks, and fine-tunes affiliate programs to maximise return on investment. The intuitive interface allows businesses of any size to easily access and use the platform to improve their marketing capabilities.
Top features:
- Сentralised hub where affiliates can monitor and manage their accounts
- Сomplete tracking and real-time visibility of affiliate activities
- Instruments for the rapid production of promotional content of a professional calibre
- Reports and metrics for strategic adjustments and detailed analysis
- Sophisticated algorithms to detect and reduce fraudulent activities
Focus: Startup Platforms, SaaS
EverFlow – All-Encompassing B2B Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 64,366 | 2.4 | 127.2 | 60.66% | 42.60% | 41.31% | 69 |
Everflow is an affiliate software provider that boasts over 1,000 global clients, distinguishing itself by offering unparalleled solutions for affiliate management, real-time reporting, multi-channel attribution, and advanced analytics.
Being a top-rated affiliate marketing platform on G2, Eveflow is also known for providing comprehensive guides and team training so they can set up affiliate programs for quicker results.
Top Features
- Integration with Phonexa
- Comprehensive program management capabilities, including affiliate management, offer creation, fraud prevention, and global payments
- A single source of truth for all performance channels, such as affiliate marketing, referrals, internal media purchases, and offline partners
- An all-inclusive suite of influencer management solutions
- Ability to improve media buying campaign performance by pushing and pulling data from Facebook, Google Ads, and TikTok
- Custom reports that are simple to read and generate actionable data
Focus: B2B, using software that is adaptable enough to be used by businesses of various sizes, including agencies, eCommerce brands, mobile brands, and advertising networks.
Impact – Software for Performance and Affiliate Marketing
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 2,748,809 | 6 | 394 | 0.25 | 80.49% | 9.30% | 0.60% | 2.48% | 1.99% | 5.14% |
Impact is a giant in performance marketing that combines influencer and affiliate marketing strategies to give you the very best of both worlds. Furthermore, the business provides a custom suite of Salesforce and HubSpot-integrable referral marketing tools.
However, marketing software is not its only mission. Impact heavily focuses on automating marketing collaborations, whether influencer, ambassador, affiliate, or other strategic alliances. Furthermore, they address the affiliate side of the game, assisting affiliates in discovering valuable offers and maintaining complete control over their campaigns.
Top features:
- All-in-one partnership management platform
- Cross-channel attribution
- Global scope and compliance management
Focus: B2B for businesses in a variety of industries
UpPromote – Freemium eCommerce Affiliate Marketing Software Solution
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 517,625 | 5.8 | 349ю4 | 48.66% | 65.95% | 8.14% | 86 |
UpPromote stands out as a versatile eCommerce solution, offering a freemium model for affiliate and referral marketing. This affiliate marketing software platform combines state-of-the-art affiliate marketing software with a comprehensive affiliate marketplace. Catering to both affiliates and advertisers, UpPromote provides real-time tracking and analysis of campaigns via an online dashboard, complete with automated payment processing.
Top features:
- Integration with Shopify for eCommerce ventures
- Freemium software (all the essentials for launching an affiliate campaign are available at no cost)
- Intuitive user interface coupled with gratis entry to a diverse range of brands spanning over 20 consumer categories within the UpPromote Marketplace
Focus: B2B eCommerce
Tapfiliate – All-Inclusive SaaS Affiliate Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 450,772 | 4.5 | 205.6 | 50.50% | 67.36% | 17.32% | 81 |
Tapfiliate is a SaaS affiliate platform boasting remarkable scalability. It works well with both small and enterprise campaigns across referral, affiliate, and influencer marketing spheres. With over three dozen integrations – including HubSpot, MailChimp, Magento, and Squarespace – Tapfiliate stands out as one of the most adaptable affiliate marketing software products.
Whether you manage a shop or run an affiliate website or blog, Tapfiliate enables you to unlock fresh revenue streams through its automated partner recruitment feature and an extensive partner network comprising over 100,000 active publishers. Tapfiliate offers a complimentary trial for a fortnight across all subscription tiers to get you started.
Top features:
- CRM and eCommerce integrations ( Shopify, BigCommerce, WooCommerce, etc.)
- Online tracking portal and customisable promotional materials
- Enterprise-grade scalability
Focus: B2B businesses of any size
LeadDyno – Social Media-Focused SaaS Affiliate Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 151,121 | 4.3 | 252.4 | 52.70% | 66.98% | 16.06% | 79 |
LeadDyno is an affiliate marketing software platform that provides services to health & wellness, fashion & lifestyle, and SaaS industries. As an advertiser, you have the ability to set up bespoke affiliate campaigns with tailored experiences – featuring your branded colour scheme, logo, favicon, and more. You can also manually vet affiliate applicants to ensure you partner with only the most relevant collaborators.
Regarding affiliate programs, you can design custom commission structures, set specific payment release conditions, and arrange compensation for customers your affiliates refer – extending up to 10 tiers. The extensive array of features offered by LeadDyno’s affiliate marketing software enables you to fine-tune your programme for various affiliate groups or individual affiliates if desired.
Top features:
- Multi-channel approach encompassing most traffic sources
- Seamless integration with eCommerce platforms and email marketing services
Focus: B2B and B2C to some extent
PartnerStack – the Best B2B SaaS Partnership Software and Network
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 739,429 | 5.5 | 260.8 | 36.29% | 72.51% | 10.72% | 77 |
PartnerStack presents itself as an all-encompassing B2B partner marketing platform, offering affiliate software as part of its suite of services. This robust solution helps its clients to explore untapped markets, extend reach into fresh geographical areas, and optimise affiliate marketing programs; all managed through a unified campaign control centre.
Top features:
- Seamless compatibility with a diverse array of technology stacks
- Cross-channel collaborations with leading B2B SaaS enterprises
- Bespoke pricing tailored to your specific requirements
Focus: B2B
Commission Junction – Leading Affiliate Marketing Network
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 2,000,965 | 6.7 | 342.1 | 37.28% | 78.04% | 9.76% | 86 |
Commission Junction, also known as CJ, is one of the largest affiliate marketing networks globally. It offers an enormous selection of affiliates and advertisers. You can use cutting-edge tracking and analytics tools to connect with the appropriate counterpart as an advertiser, affiliate, influencer, or agency.
Top features:
- Worldwide coverage and perfect reputation
- Affiliate and publisher screening
- Innovative technology for advanced affiliate tracking
Focus: B2B and B2C
Refersion – Software for Affiliate Marketing Software With Tiered Rewards 
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 606,020 | 5.4 | 252.3 | 46.12% | 73.95% | 13.88% | 83 |
Refersion is a platform that offers cutting-edge software for managing influencer and affiliate campaigns. Using automated affiliate marketing software, merchants can differentiate themselves from the competition by providing tiered commission structures, product-specific commission rates, or rewards for returning consumers.
Refersion can be integrated with the most widely used CRM systems and marketing management software thanks to its 30 turnkey connectors and more than 200 application connections offered by Zapier. There’s also a 14-day free trial available if you want to give it a try without committing.
Key features:
- A single platform for affiliate, ambassador, and influencer marketing
- Integration with hundreds of third-party software and CRM systems
- Customisation and automated reward distribution
Focus: B2B and B2C
Rewardful – SaaS Software Solution for Affiliate and Referral Programs
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 207,048 | 2.0 | 127.2 | 48.64% | 52.93% | 28.17% | 69 |
Rewardful is a platform that combines affiliate and referral marketing tools into a single, well-oiled machine for expanding markets and acquiring new customers. Rewardful has automated affiliate monitoring, eCommerce connectors, and campaign customisation—to transform your affiliate program into a profitable venture with little to no work on your part.
Key features:
- Easy integrations with CRM and marketing platforms
- Last-touch credits
- Automated self-referral fraud detection
Focus: B2B and B2C (to some extent)
Trackdesk — Comprehensive Sales And Lead Management Platform
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 36,728 | 0.7 | 145.8 | 33.04% | 44 |
Trackdesk is a sales automation and lead management company that helps businesses optimise sales processes. It offers a unique affiliate marketing platform allowing you to increase your affiliate revenue with no upfront costs. You can accomplish two objectives simultaneously — improve your customer relationship tracking whilst boosting sales performance.
Top features:
- Smooth integration for growth.
- Effective affiliate management and tracking.
- Insightful analysis and optimisation
Focus: B2B services for businesses and marketers
iDevAffiliate — Effective Affiliate Program Management Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 23136 | 0.5 | 42.4 | 73.44% | 80 |
iDevAffiliate focuses on creating affiliate marketing tracking software and solutions for organisations. Their unique tool aims to support companies with affiliate program creation, management and optimisation.
Solutions by iDevAffiliate are tailored to fit businesses of all sizes, from small startups to large corporations, having the same goal – provide a comprehensive platform for successful affiliate management.
Top features:
- Various marketing features and tools
- All-inclusive affiliate management
- Advanced fraud prevention tools
Focus: B2B for companies and enterprises
Affiliatly — Procustive Affiliate Marketing Tool
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 322,518 | 4.6 | 425.6 | 38.38% | 80.25% | 6.74% | 81 |
Affiliatly is the right solution if you wish to harness the full potential of affiliate marketing. Being one of the top choices among businesses, the platform empowers you to create, manage, and refine bespoke marketing programs. By adopting the software, you’ll access comprehensive analytics on leads, traffic, sales, and overall performance, all conveniently displayed on your dashboard.
Affiliatly offers the flexibility to employ diverse tracking methods, including email, links, voucher codes, and QR codes, ensuring efficient affiliate monitoring.
Top features:
- Intuitive interface and a wide range of customisation options
- eCommerce platform integration
- Marketing assistance at multiple levels
Focus: B2B for agencies and affiliate networks
Offer18 — Award-Winning Performance and Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 191,015 | 21.1 | 661.0 | 24.52% | 84.11% | 3.78% | 70 |
An award-winning performance and affiliate marketing software, Offer18 is a great choice for affiliate entities and agencies pursuing professional-grade tracking capabilities. The solution supports digital professionals in establishing their affiliate network and optimising every aspect of their traffic sources to yield superior returns on investment.
Top features:
- Comprehensive tracking and analytics
- Streamlined mobile reporting
- Full white label proposition
Focus: B2B for advertisers and affiliates
OSI Affiliate — Ultimate Affiliate Marketing Suite
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 40,209 | 0.6 | 44.6 | 74.40% | 74 |
OSI Affiliate is a set of tools created to simplify creating and managing the most profitable affiliate programs. The platform serves as a potent asset for covering the processes from monitoring and supervising affiliates to assessing campaign effectiveness, helping its users excel in affiliate marketing.
The software is a good fit for businesses of various industries and sizes. It cooperates with top shopping solutions like BigCommerce, Shopify, X-Cart, Magento, and more. Another big advantage is its smooth integration with content management systems like WordPress, Joomla, and Drupal.
Top features:
- Easy installation and setup process
- Intuitive interface and various customisation options
- Comprehensive tracking capabilities
Focus: B2B for businesses of different sizes
Partnerize — SaaS Affiliate Software Program that Enables Data-Driven Marketing
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 936,296 | 4.9 | 321.9 | 42.43% | 53.44% | 13.21% | 78 |
Partnerize stands out as a top SaaS technology company, focusing on partnership automation through managing and streamlining affiliate, influencer, and brand-to-brand relationships. Real-time tracking, comprehensive analytics, and adaptable commission structures ensuring equitable affiliate payouts are Partnerize’s outstanding features.
Moreover, Partnerize serves a broad customer base, including prestigious retail, travel, telecommunications, and financial services companies, helping them create mutually beneficial relationships while keeping control throughout the campaign lifecycle.
Top features:
- Advanced affiliate marketing tracking software
- Comprehensive partnership automation
- Scalable growth tactics that are applicable worldwide
Focus: B2B businesses, mostly retail, telecom and travel industries.
Circlewise — Streamlining Affiliate Marketing in the Current Digital Environment
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Domain Rating (DR) |
| 35,724 | 2.3 | 270.6 | 15.37% | 50 |
Being one of the leading partnership management software companies, Circlewise offers white-label affiliate software as part of its services. The company mostly serves businesses in the eCommerce, fintech, and educational tech industries, while their platform covers partner discovery, analytics, tracking and commission management.
Top features:
- Thorough affiliate administration
- Sophisticated models of attribution
- Real-time data analytics to improve the effectiveness of marketing
Focus: B2B businesses, more focused on SaaS, Fintech, and eCommerce industries
Scaleo — Comprehensive B2B Affiliate Marketing Software
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Domain Rating (DR) |
| 31,660 | 1.8 | 124.7 | 58.04% | 23.88% | 70.39% | 60 |
Scaleo offers automated affiliate marketing software that includes real-time tracking, analytics, and anti-fraud solutions. Efficient campaign management empowers advertisers, agencies, and networks to maximise ROI. It encompasses every aspect of affiliate marketing, including payouts that happen automatically in addition to clicks and conversions.
Online companies, digital marketers, affiliate networks, and media companies looking to simplify and optimise their affiliate marketing efforts can all benefit from Scaleo’s products. Major brands that use its services include Algo Affiliates, Adsurety, Shopify, and Hiveel.
Top features:
- Intelligent automated affiliate marketing
- Fraud detection and prevention
- Real-time tracking and reporting
Focus: B2B companies specialising in digital marketing.
Does Affiliate Marketing Truly Offer Passive Income?
With many affiliate marketing program software solutions and management services available, one might think selecting the right software is enough. However, even though generating affiliate marketing passive income is feasible, a certain degree of effort is required to establish your affiliate marketing programs and monitor their effectiveness.
Let’s check the bare minimum needed to generate passive income from affiliate marketing:
- Generate a unique value proposition. That’s the core rule. Indeed, affiliate marketing tracking software will control your progress, but it won’t replace the offer itself. There’s no alternative to developing a superior value proposition that exceeds your competitors.
- Find the right affiliates. As a product owner, you have two options:
- Join an affiliate network or platform, get access to a pool of affiliates, and give a portion of your revenue in exchange.
- Lead your own affiliate programme, vetting affiliates as they apply. In the latter scenario, maintaining the highest screening standards is crucial to ensure your programme remains viable.
- Establish a fair commission structure. As you aim to maximise your passive income from affiliate marketing and make your programme attractive to affiliates at the same time, you must think of a mutually beneficial offer that adequately rewards your affiliates without exhausting your budget. This may include additional features such as tiered commissions, where affiliates can create networks within your network, profiting from second and third-tier affiliates.
Top affiliate marketers earn gid sums of money annually from their affiliate marketing endeavours alone, without dedicating all their time to managing affiliate campaigns. No doubt, a smartly chosen affiliate marketing software will be a huge benefit to running the affiliate campaigns efficiently and effectively.
How To Choose the Best Software for Affiliate Marketing
Now that you’ve covered the list of affiliate marketing software reviews, top features, and differences, you might have a better understanding of what to consider when selecting the best affiliate marketing software to fit your demand.
Here are your three steps to selecting affiliate marketing automation software:
1. Define your affiliate marketing objectives
Affiliate marketing solutions are not designed as one-size-fits-all. Different software may cover different goals and be more suitable for exact industries or business sizes. Set your objectives and priorities first and select the solution that better meets your expectations.
2. Refine your search to a select few options
The choice of affiliate marketing software products is huge, and commonly, there’s no capacity to assess in detail every option. We suggest having a few rounds of vetting, gradually narrowing it down to a handful of finalists.
When reviewing the candidates, consider the following factors:
- Depth of tracking and attribution accuracy
- Real-time reporting, analytics, and predictive modelling
- Affiliate management tools – onboarding, nurturing, structuring and disbursing payments
- Compatibility with affiliate marketing tools and CRM and lead management systems
- White labelling and compliance
3. Select the best offer
The first round of screening should not take much time and might already yield particular findings. Choose a more affordable or free affiliate marketing software if you have many apparently equal choices; otherwise, select the one that most fits your specific marketing strategy.
Finally, and as importantly, ensure the selected affiliate marketing tool can harmonise with your more general marketing goals by integrating and unhindered data flows with your other systems. Ultimately, effective business decisions necessitate taking a broad view and avoiding losing sight of the greater picture.
Free vs. Paid Affiliate Link Tracking Software
Let’s be frank: never does a free affiliate marketing tracking software include all the capabilities that the paid ones do. If you aim to get in-depth insights about affiliated customers, precise customer journey tracking, or scalability, you can only get it with paid affiliate software.
Free automated affiliate marketing software is beneficial if you want to do the testing before the commitment. It can also be helpful for smaller or some isolated affiliate marketing objectives. Likewise, many paid affiliate software have free trials to let you learn and test the functionality before making the final decision.
Premium Affiliate Marketing Software from Phonexa Starting at £250 per Month
Setting up your affiliate marketing campaigns with the right software is one thing (there are many options available); aligning these campaigns with your other marketing initiatives, like social media, email, and earned media marketing, is another (there aren’t many options available).
Phonexa manages and synchronises your affiliate efforts with the rest of your marketing channels to achieve both goals. Phonexa’s eight exclusive partner and performance marketing solutions allow unrestricted data flows, which unleash the strategic marketing approach necessary to obtain a competitive advantage.
The unique suite of performance and affiliate marketing management software includes:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management software |
| HitMetrix | User behaviour recording & analytics software |
| Books360 | Automated accounting software |
Order your software suite now at only £250 monthly, or book a free consultation to discover more about Phonexa.
Frequently Asked Questions
What is affiliate marketing software?
Affiliate marketing software, or affiliate software, is a comprehensive suite of tools designed to oversee affiliate marketing campaigns throughout their lifecycle, including affiliate tracking, attribution, commission administration, and reporting and analytics.
Most advertisers running affiliate programs use affiliate software, including white-label solutions that can be utilised under the company’s branding.
Affiliate software for small business vs. enterprise-level solutions: What’s the difference?
Commonly, affiliate software providers solutions for businesses of different sizes. Relatively, enterprise-level affiliate software and affiliate software for small businesses will differ in features, scalability, and pricing. Enterprise-level systems frequently have no feature limitations, may scale practically infinitely, and are far more expensive than their basic alternatives.
However, many affiliate marketing software companies provide affiliate management services and software at all levels, from basic to enterprise. In other words, you may upgrade your small company affiliate software to enterprise-level functionality by switching subscription plans with the same software supplier.
What is the best affiliate software?
Obviously, there’s no universally best tracking software for affiliate marketing, but there is definitely the best one for your exact case and objective. Analyse your business priorities and choose the best solution to reach your goal and fit your budget. For each industry, from affiliate software for fintech to affiliate software for SaaS, you will find a huge choice of free and paid software for affiliate marketing available on the market.
What is affiliate management?
The term of affiliate management thanks for a broad process that covers everything related to setting up, tracking, and analyzing affiliate marketing campaigns. Nowadays, marketing specialist can spend more time on building strategies and supervising the process, while the routine processes mentioned above are done by affiliate program management software.
What is outsourced affiliate program management?
Using a third-party affiliate management business to administer your affiliate program is known as outsourcing affiliate program management. The third-party affiliate management services provider may assume complete or partial responsibility for the affiliate program, handling some aspects such as affiliate link tracking or overseeing the program from start to finish, depending on the terms of the agreement.
Get in touch! We are available 24/7.
