How The Best VoIP System Can Boost Your Pay-Per-Call Traffic

Phone calls bring more profit than web leads, but getting pay-per-call traffic is more challenging, requiring the availability of the right sales rep on the other end and a system that keeps it all together: a VoIP system.

Voice over Internet Protocol (VoIP) systems have long been the preferred choice for call-intensive businesses, providing unparalleled flexibility, scalability, safety, and speed. Whether an advertiser driving traffic to your sales department or an affiliate selling callers to merchants, the right VoIP system can help you grow your business exponentially by connecting the right client to the right live operator.

Without a doubt, VoIP systems can take your pay-per-call campaigns to the next level. 

Read on to learn how VoIP systems work and how an effective VoIP system can grow your call business.

Source: GIPHY

What Is VoIP, and How Does it Work?

VoIP systems enable phone calls over the Internet, transforming voice into digital signals or data packets transmitted over a local area network (LAN) or any other network that supports VoIP. For the recipient to hear the voice, the VoIP system on the other end reassembles these data packets back into the analogue signal.

Here’s how an IP telephony system can be used:

Here are some of the VoIP basics:

 

VoIP lets you turn any internet-connected device into a phone, so you can have many different VoIP systems: computer-to-computer VoIP, computer-to-phone VoIP, enterprise-level VoIP, and more.

Source: HeadphonesAddict

VoIP technologies allow anyone running pay-per-call campaigns to answer calls while on the go, guaranteeing your clients’ continuous availability. The agent on the other end can swiftly redirect the call to a colleague, even if it is a misrouted call.

The VoIP Terms You Need To Know

Bandwidth	The greatest quantity of data transmitted via a VoIP network in a given period
Throughput	The amount of data that reaches its destination after accounting for factors such as network delay, transfer rate, packet loss, etc.
Codecs	Tools for compressing audio or video for transmission over the internet to reduce call delay and improve audio quality
DSL	A high-speed data connection that connects to your home or company using ordinary telephone lines, ensuring higher throughput and fault isolation
IP	The protocol that governs the data structure transmitted via the internet or a local area network, identifying a device on the internet or a private network.
IVR	An automated phone system that allows callers to go through menu options using a touch-tone keypad or speech recognition to transfer calls to certain departments or operators.
Latency	The time it takes for the other party to receive your transmission after you have spoken. High latency hinders meaningful conversations and leads to frustration.
PBX	A business phone system that connects phones to the public telephone network while managing call forwarding and switching.
RTP	A network protocol that enables voice calls to be delivered over the Internet using real-time audio and video streams.
SIP Trunking	Session Initiation Protocol (SIP) trunking allows users to communicate voice and data across the Internet. SIP trunking enables you to make international and domestic phone calls over the Internet via virtual phone lines (“trunks”).
Softphone	A virtual phone that enables users to make phone calls over the Internet using any device (desktop or mobile) with the software. In other words, softphones allow users to make and receive calls without a physical handset.

How Does a VoIP Call Happen?

Just a couple of simple actions initiate a VoIP call:

1. A user dials a number, and a router routes the call.
2. After a router directs the call, a VoIP phone service server will receive the call over the Internet. 
3. The call passes via the local internet and the recipient’s network.
4. The call connects to the IP phone or another gadget owned by the recipient.

 

VoIP vs. Landline Phones

While traditional landlines do not rely on the Internet, voice-over-IP depends on it with all the consequent effects. Also, unlike a landline, VoIP allows you to use multiple devices.

VoIP calls are also safer than traditional home phone calls since they are routed via the internet rather than the public switched telephone network (PSTN). This reduces the likelihood of eavesdropping or interception while shortening the delay experienced by callers utilising Wi-Fi or mobile data.

What Is the Price of a VoIP System? 

The cost is one of the major factors when it comes to choosing a VoIP service provider. Besides price, other considerations include the provider’s reputation, functions, customer support, etc.

Let’s consider the main factors affecting the price of a VoIP phone system:

Setup Cost	The setup price should be low because VoIP already uses internet infrastructure. Still, you might have to pay activation and integration fees to sync the system with your other products.
Cost per Customer	A VoIP line typically costs $10 to $40 per user monthly, depending on the package type. A corporate phone system has various standard features, including toll-free minutes, call forwarding, caller ID, call waiting, call recording, and personalised caller ID. Your PBX provider would likely allow you to pick between yearly and monthly billing periods.
Connected Devices	Each new VoIP user may incur additional fees. Similarly, the quantity of external lines (or “call paths”) can be considered.

Likewise, a VoIP provider can include some no-cost phone time – toll-free minutes in your package – and VoIP hardware (such as a new phone or an analogue phone adapter needed to set up your VoIP system).

Is a VoIP Phone System Cheaper Than a Landline?

The average savings that a business may expect following the installation of a VoIP system range from 35 to 75 per cent, depending on the size of the company and the type of system that was previously in use. 

VoIP is a better choice for group and conference calls and offers many other advantages for pay-per-call marketing. Its only weakness is a need for a consistent internet connection and power supply. 

VoIP Tools And Components

VoIP systems require less equipment than a traditional phone line setup, but you should still have the fundamentals covered and consider investing in a few extras for functionality and convenience.

Modem and Router	A modem and a router are the only must-have components of a VoIP system. The modem connects to an ISP, while the router allows communication between network nodes by routing data packets.
VoIP Gateway	A gateway may simultaneously process dozens or even hundreds of calls by converting analogue signals into data packets. Additionally, it facilitates easy communication between the Internet and PSTN, the traditional landline telephone infrastructure, enabling a synchronised operation of the two systems.
Desktop VoIP Phones	The traditional design of a VoIP desktop phone can help users who are not familiar with VoIP technology feel more comfortable. They also learn how to use its advanced functions, which include buttons for conference calls, transfers, and holds, as well as an integrated display for quick dialling and caller identification. Headset jacks, microphone jacks, wireless headset adapter jacks, camera jacks, and other connectors may be found on VoIP devices.
Wireless VoIP Headsets	VoIP headsets are wireless headphones that link to a computer or other compatible device, eliminating the need for a separate desktop VoIP phone.

VoIP Configurations

Hosted PBX	Hosted locally, providing wide capabilities on top of a reliable server and security system.
Cloud PBX	Allows you access to VoIP capabilities while on the go and is hosted on the cloud by a third-party provider based on the principles of cloud computing.
All-in-one	Include multiple corporate communication tools like video conferencing, IM, screen sharing, call forwarding, and other similar functions.
CPaaS	Offers enhanced technological connections and capabilities to meet enterprise-level communication requirements.

How To Use VoIP for Pay-Per-Call

Moving from a traditional phone service to a VoIP system is a big change that can significantly increase your profitability by improving your call routing, response time, and resolution rates. As more data enters the system, you can handle call volumes safely, better understand your pay-per-call leads, and convert more callers.

Advanced Call Routing

A well-designed call routing system, driven by an Interactive Voice Response system, can assist you in routing the right phone call to the right sales representative depending on the predetermined criteria for this particular call. For example, you can prioritise high-value calls originating from exclusive phone leads and route them to your top-performing agents.

Here are the common distribution criteria for pay-per-call campaigns:

Performance	Directing profitable callers to the top-performing operators
Availability	Connecting callers to the first available agent
Location	Connecting callers to sales representatives from their location
Language	Connecting callers to native speakers of their language
Cherry-pick	Allowing agents to choose the calls they want to process

Most pay-per-call campaigns have mixed distribution criteria because you’d prefer to factor in multiple parameters to get a balanced call-routing system.

For example, enabling agents to cherry-pick calls without limitation may result in certain leads being processed too late, resulting in a fall in conversion rates. On the other side, connecting leads to the first available agent may not be a good idea because not all agents have the same knowledge and capacity to convert a given conversation into a sale.

 

However, with today’s pay-per-call affiliate software packages, you can customise your call routing tree for every potential circumstance using the simple “if-then” approach. You can prioritise the distribution criteria that you believe are most valuable while supporting them with less valuable characteristics that may come into play in certain scenarios.

Here’s a simplified journey of a call:

In reality, numerous (overlapping) elements will influence the journey of your call leads. At the same time, pay-per-call campaigns are simpler than traditional marketing campaigns because you know the callers you buy – at least their demographics and exclusivity – and can thus use this information in your call routing scheme.

Around-the-Clock Availability

Obviously, you must handle the calls you buy immediately as most callers will not recall after the first unsuccessful attempt, even if the primary line is busy, unavailable, or the lead is calling during off-hours. In such cases, you need a well-thought-out call forwarding technology that distributes calls equally around offices, departments, and agents, ensuring that no one is overloaded.

Generally, call forwarding works similarly to call routing: first, you define the forwarding criteria for your VoIP system – agent availability, time of day, call volume, and so on – and the system automatically redirects calls that meet these criteria while providing the best possible experience to the caller.

Delivering the Best Call Experience

An IVR not only takes the position of a human receptionist but also provides the live operator with important caller information before the call. The call is more efficient overall when the live operator knows the caller’s age, call goal (such as obtaining a life insurance policy), and ZIP code. This gives the operator an advantage in the conversation and saves the caller time.

Source: GIPHY

This benefit increases with pay-per-call traffic. You can also train your live operators to handle particular call types because you can manually choose the purchase criteria for your calls. Irrelevant calls shouldn’t even surpass your first filters at the system or affiliate network where you purchase them in a well-planned pay-per-call campaign.

Scalability

Despite certain limitations, VoIP systems allow you to process much more calls at a far cheaper cost than traditional telephony systems. With a cloud-based VoIP system, increasing the number of simultaneous calls is as simple as switching subscription plans; your VoIP software provider handles the rest.

In terms of numbers, an entry-level VoIP system may handle dozens of concurrent calls – up to roughly 50 calls – which is sufficient for small and medium-sized organisations. Switching to an advanced subscription package can allow you to handle hundreds of incoming calls at once

Real-Time and Post-Call Analytics

VoIP software doesn’t provide call analytics itself. However, it can integrate with phone systems like Phonexa’s Cloud PBX, allowing detailed call evaluation.

➥ Where the call originated, how long it lasted, whether the routing was optimal, whether the caller converted, bounced, or requested additional assistance – all of these and other details will be revealed when Cloud PBX is integrated into an all-encompassing performance marketing & conversation intelligence ecosystem that brings eight proprietary solutions together under one roof.

Call intelligence software and any Wi-Fi-enabled device, such as a softphone, can be used to make and receive calls and text messages, allowing data from phone conversations to follow you.

Extra Features for Pay-Per-Call Campaigns

Thanks to VoIP technology, organisations can now text for professional purposes. It means you won’t have to switch applications if the case requires texting rather than calling.

For example, text transcription of voicemails allows you to transcribe and send voicemails via text messages. Video conferencing is built into most hosted VoIP phone systems, enabling more productive and efficient business collaboration with clients and coworkers.

How Good Is VoIP Call Quality?

VoIP calls’ sound quality has been raised as a concern several times. Even though this technology has been around for decades, people continue to ask this question. And if your primary experience with VoIP technology has been through free consumer services like Skype, it is natural to be cautious of commercial VoIP.

Free services are delivered as promised, allowing users to make low-cost or free phone calls to loved ones. They are not required to provide clients with the greatest level of service. Because you are not contributing to the cost of operation, they lack motivation to deliver improvements or new features. Because home internet connections are sometimes slower than those found in organisations, calls may be often interrupted, and sound quality may require improvement.

However, VoIP services built for enterprises are of significantly superior quality. Several of their proposals include upgrades to high-definition voice quality. Overall, VoIP call quality is superior to traditional telephone service calls.

Revolutionising Pay-Per-Call with Cloud PBX

Phonexa’s Cloud PBX is an excellent solution if you need to manage a high volume of calls while maintaining a secure communication line for your company’s clients and staff. You won’t have to do much on your end; the system is ready to use right away when the support team completes the basic setup and integrations.

 

Here are some basic features you’ll get with Cloud PBX:

Reasons To Rely on Cloud PBX	Description
Dynamic Capabilities	Displays caller journeys, allowing organisations to complete the loop and capitalise on growth opportunities
Smart Call Routing	Directs leads to the best-suited agent based on agent scoring and queue availability
Integrated Solution	Compatible with Phonexa platforms for call tracking, lead distribution, and more
Scalability	Meets increasing demand without the need to install bulky equipment.
Increased Agent Productivity	Uses call recording and agent scoring to track keyword usage and conversions
Flexibility	Businesses can connect to their phone system from anywhere without buying or upgrading hardware.

Enhanced Call and Web Lead Management with Phonexa

Corporate VoIP phone systems are a powerful tool for increasing the efficiency of your pay-per-call campaigns, but they work much better as part of a holistic system that tracks the lead’s journey between channels and touchpoints.

This is why Phonexa is the best choice for comprehensive marketing coverage:

 

Phonexa provides a unique tool suite that synchronises online performance and phone calls, allowing free data flows throughout campaigns. With Phonexa, you don’t have to limit yourself to data received during or before a call; you can go far deeper into the caller’s journey, possibly back to the initial touchpoint.

Here are the basic Phonexa products you need for selling or buying pay-per-call traffic:

Now check the full toolkit you’ll get at one price (use this online calculator):

Get your all-in-one suite now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is a virtual number in VoIP?

A virtual number is a phone number not assigned to a specific company or individual. You can also use virtual phone numbers to track the progress of various advertising initiatives and exact campaigns.

Can VoIP handle multiple calls?

The results will rely on the PBX server configuration and the available bandwidth. Conference calls with hundreds of participants are possible with enough bandwidth. Your PBX, the server to which your VoIP phone is most directly connected, must be configured to handle a high volume of incoming calls simultaneously.

Can I use a standard phone with VoIP?

Yes. VoIP allows you to make and receive calls from any device, including regular landlines, without incurring additional charges.

Can I transfer my phone number to VoIP?

Yes! The Federal Communications Commission (FCC) mandated that VoIP companies allow customers to move their phone numbers a few years ago if it is technically viable. VoIP service providers can assist with this transition.

Is VoIP cheaper than traditional phone services?

Yes! VoIP uses the internet to make phone calls, which saves you a lot of money on long-distance expenses. It’s especially beneficial for international calls that are significantly cheaper with VoIP than with a traditional landline.