GA4 offers advanced analytics insights and various features designed to help website owners make data-driven decisions and better understand their customers by providing a complete picture of user behaviour across multiple platforms. The insight is crucial because it allows website owners to leverage collected data with GA4 to enhance the user experience and drive more conversions. GA4 introduces substantial transformations in data collection and metric focus, shifting from session and hit-based data modelling to event-based modelling with all accounts transitioning on July 1st, 2023. This month, we’ve released a seamless integration between Phonexa and Google Analytics, the advanced iteration of Universal Analytics from Google. By integrating Phonexa with your existing GA4 account, you gain the ability to transmit all your call and form submission data to the Events you have defined in Phonexa, gaining much more transparency and visibility across your key analytics and attribution reporting platforms. Getting Started To initiate the integration process, ensure that you have a GA4 property established and the GTAG installed on your website. We’ve provided a comprehensive guide on how to upgrade manually here. We also provide guidance on key terminology shifts, reporting metric changes, and more. Integrating Phonexa with Google Analytics 4 If you’re an existing customer looking to integrate Phonexa and GA4, you can find our step-by-step guide to enabling Event tracking for GA4 with Call Logic and LMS Sync here.