Master Home Services Marketing With 25 Proven Strategies in 2025

This guide is part of our home services lead generation series, where we unveil the top free and paid lead generation methods, examine leading websites and platforms to bring in home service leads, and predict home service trends.

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The digital revolution has completely changed the home services marketing game, opening up more opportunities than we’ve ever had before. On the positive side, businesses can now acquire home service leads through dozens of channels, blend them for the optimal service marketing plans, and develop their own recipe to raise brand awareness and audience range extension.

With all these new opportunities available, you need to take action – not just to grow your business, but to avoid falling behind your competitors. After all, if you don’t seize these opportunities, your competitors certainly will.

Before you spend hard-earned money on a home service marketing expert, test the ideas in this article. We’ll share numerous home service business marketing ideas completely free of charge. Some may not be the ideal solution for your business, while others you might already use but desire to improve. Continue reading to discover the “eureka” solution you needed so badly.

What Exactly Is Home Services Marketing?

Home services marketing is a set of activities to promote and advertise home repair, improvement, and maintenance services to generate sales. Key components are local search engine optimisation to enhance online visibility, targeted online advertisement through media such as Google Ads and social media, and online reviews and feedback for reputation building.

Companies need to align their marketing channels with their own intentions. In home services marketing, they should prioritise achieving exposure among the local community and establishing warm contacts with communities.

“We cut our teeth in financial services, so I still have a pretty good soft spot for that space, enjoying seeing the advancements there.  But we’re also seeing good growth in home services and home improvement industries and domestic solar – those were very antiquated industries, but now they are catching up and putting themselves in the mix really.” — David Pickard, CEO at Phonexa

This article offers practical tips on how to leverage your existing marketing campaigns and information about others that you could start applying. Focusing on local SEO strategies, employing local keywords, and participating in local events, home service businesses can establish themselves and interact with prospects better.

Moreover, using customer reviews and partnering with local influencers can establish credibility and trust within the community to secure long-term success with your home services marketing.

Best Home Services Marketing Tips You Should Try in 2025

Make Use of Home Services Social Media Marketing

Effective home services digital marketing cannot be achieved without the use of social media potential. While numerous influential platforms exist, you should ideally incorporate at least two into your marketing approach.

Various social media platforms prefer various content types. To function at best, tailor your content to the platforms you’re using and create personalised home services marketing campaigns. The following are three home care marketing concepts for three social media account types that your business can blend and combine:

Facebook	Engage your readers with a series of do-it-yourself articles on low-level repairs and maintenance advice that pertains to your home services. This approach will bring more subscribers and enable contact with homeowners regarding promotions and other materials.
Instagram	Post interesting visuals and short videos of your custom home projects and provide behind-the-scenes exclusive details on Instagram Stories. Your page will become an authoritative source of renovation ideas and a business with trust.
LinkedIn	Boost your professional visibility by authoring informative articles about industry trends and other topics, establishing yourself as an industry home services expert.  Build relationships with companies for partnerships and referrals, utilising LinkedIn’s network for industry growth and collaborations.

Most social media platforms share the following common benefits to home services marketing campaigns:

• Ability to interact with customers through direct messages or via comments and reviews features
• Offering detailed information regarding your company so potential customers can easily locate it
• Participating in business and location-specific virtual forums, communities, and events

Execute Social Media Platform Advertising

Social media home services advertising offers scalability and the ability to manage your budget to run marketing campaigns with predictable outcomes. These are the main reasons for implementing social media home service advertisements:

• Precise targeting: Most home service companies restrict their operations to particular geographic territories. When your business follows this model, spending advertising dollars on homeowners outside your service range simply wastes your marketing budget. Social media platforms excel in offering precision targeting capabilities that allow you to invest exclusively in ads reaching people within your service area who actually need your services and could become your customers.
• Budget management: Social media platforms allow you to customise digital marketing for home services based on your budget. For example, if you employ Facebook ads for home services, you can pay for each click on your advert by an individual, each visit to your landing page, each response to your advert post, or for each thousand views of the advertisement. There are even more choices to set up budgets and bidding strategies, so you’ll be like having a home services ads agency in your pocket.

• Advanced analytics: Data from social media platforms enables you to track the activity of home service ads in real time. Conversion rates, click-through rates, and user engagement rates will provide you with information about your target audience that you can use to make your home services marketing campaigns more effective.

Create and Refine a Google Business Profile

Google Business Profile (previously known as Google My Business) offers businesses a complimentary platform to control their online appearance across Google’s Search and Maps services. When customers search for your business name or services on Google – the world’s most frequently visited site – this profile is your digital storefront, displaying essential information about your company directly in the search results.

https://youtu.be/bAQZ_aXPVYg

Investing time in your Google Business Profile can significantly increase your lead generation:

• Local visibility: When someone searches for home services in your area, an optimised profile helps you appear in the “Local Pack” – the top 3 listings with map pins that appear before organic search results.
• Customer trust: Verified profiles with recent photos, complete service information, and positive reviews build credibility. Homeowners often check reviews before contacting service providers.
• Direct contact options: Customers can call your business, request a quote, or get directions with a single click, reducing friction in the lead generation process.
• Insights about customers: The profile provides analytics about how people found you and what actions they took, helping you refine your home services marketing strategy.
• Service categories: You can specifically list services you offer (like “water heater installation” or “deck repair”), helping match you with customers looking for exactly what you provide.

When you keep your Google Business Profile updated and complete, it works like complimentary marketing for your business, connecting you with local homeowners exactly when they need you. This represents a powerful component of SEO for home care businesses, as it positions your services prominently in local search results. The profile directly generates home service leads by displaying your business to potential customers who are actively searching for solutions you provide in their area.

Invest in SEO Marketing for Home Services

Search engine optimisation for home services businesses is how you optimise your website and online presence to rank higher in search results when prospects look for the services you offer. It involves strategically using relevant keywords, creating quality content, building backlinks, and optimising technical aspects of your website.

For plumbers, electricians, landscapers, and other home service providers, SEO is particularly valuable because most customers begin their search for these services online. When homeowners need a service urgently, they typically search phrases like “emergency plumber near me” or “HVAC repair today.” Being visible in these moments is crucial for capturing leads.

“I think the way people search is really changing. With voice search specifically, you do have to think about SEO optimisation as well as voice-enabled optimisation. Stop thinking about search as only Google search or Bing search-related – start thinking about it as audio-enabled search.”— Talar Malakian

Unlike paid ads that disappear the moment your budget dries up, SEO keeps bringing in organic leads long after you’ve done the work.

Search engines don’t instantly trust new or recently optimised websites. Google and other engines typically take 3-6 months to verify your site’s trustworthiness and relevance. This verification process involves analysing your:

• Content quality and relevance
• User engagement metrics
• Backlink profile
• Technical performance

Optimising elements like title tags, meta tags, and descriptions enables the search engines to establish what your pages are about. When you improve these elements, search engines need time to index the changes, crawl your site, and adjust your rankings accordingly.

Search engines must observe how users interact with your optimised page before confirming it deserves a higher position.

While this timeline can be frustrating compared to paid advertising’s immediate results, the patience pays off with more sustainable visibility that users trust and continues delivering leads long after your initial optimisation work.

Ask Customers for Referrals

Nothing is more powerful than word of mouth for growing your business – a satisfied customer who recommends you to friends provides the best possible endorsement. People naturally believe people they know better than any advertisement you may develop.

Effective home care marketing always gives the most importance to customer referrals because they grow your business in several unique ways:

• Pre-qualified leads: Referrals send you qualified leads. When someone refers you, their friend already trusts you and knows what you do, which gets around the regular sales process.
• Neighborhood clustering: These recommendations typically cluster in neighborhoods, enabling your service routes to be more effective and minimiіing travel time between jobs.
• Similar client profiles: Friends tend to refer to friends with similar budgets and homes, automatically matching new customers with your ideal client profile.
• Reduced marketing costs: A robust referral system costs much less than advertising, so referrals become a foundation of any successful home services marketing strategy.
• Natural expansion: Referrals allow for organic growth. Organic growth for your service base comes from word of mouth, without the danger of scaling too quickly.

The real magic of recommendation-based marketing is its authenticity. When customers actually rave about your work with other people, they build credibility that no amount of promotion could ever reach. This real endorsement sets the stage for successful long-term home services marketing that will fuel your business for years to come.

Implement Paid Search Advertising

Paid search advertising for home services is a digital marketing strategy whereby companies pay to present their ads in prominent positions of search engine listings when users search for relevant services like plumbing, cleaning, or electrical work. Unlike organic search results that appear based on relevance and authority, paid search ads appear because businesses bid on specific keywords related to home care services.

Imagine a homeowner discovers a burst pipe flooding their kitchen. They’ll likely grab their phone and search something like: “emergency plumber near me” or “24-hour plumbing service.” This is where effective home care advertising shines. When users are in crisis, 69% of users start their online experience with search engines, making Google home services ads crucial for capturing these urgent needs.

When your ad appears at the top of search results, you’re the first option people see when looking for home services. This prime spot can dramatically boost calls to your business, particularly since most people don’t bother scrolling down to check other options. When someone has water pouring through their ceiling, they’re likely to click on the first available solution rather than comparing multiple options, making top ad placement invaluable for home services advertising.

Build your plan today, or take a product tour and learn how Phonexa’s single operating solution works.

Bing in the UK is the second most used national search engine after Google and offers a unique advantage for home services marketing. Bing tends to have less competition for the keywords that advertisers use when advertising home care, so they cost less per click. Additionally, Bing ads can reach demographics that Google might miss, particularly older homeowners who often use Microsoft products by default and frequently require home services.

Boost the Design of Your Website

A well-planned website acts as your digital storefront, giving customers a frictionless experience to find and book your repair, maintenance, or improvement services. Homeowners need their plumbing and electrical issues resolved quickly when they have emergencies. They want to get help quickly and conveniently.

A well-structured website provides customers with several important advantages:

• Direct access to services and contact information
• Accurate understanding of your service capabilities and services offered
• Trust signals through credentials and testimonials
• Seamless booking or processes for requesting quotes
• Mobile accessibility for convenient emergency use

Here are essential tips to create an effective website when marketing home services:

Tip	Description
Mobile-First Design	It provides seamless functionality on smartphones for customers to search during emergencies.
Prominent Contact Information	Place the phone number in the header with click-to-call so customers can instantly reach you.
Service-Based Navigation	Organise your menu by specific services rather than company info so users can orient themselves faster.
Location-Specific Pages	Create pages for each location to boost your local search visibility and confirm you serve specific neighborhoods.
Customer Testimonials	Builds trust through authentic reviews from previous clients.
Before/After Galleries	Demonstrates capabilities with visual proof of successful projects.
Emergency Service Highlights	Clearly indicates availability for urgent situations using visual cues.
Simple Booking System	Requires minimal information to quickly convert visitors to leads.
Clear Pricing Information	Provides transparent cost guidelines to reduce decision friction.
Fast Loading Speed	Prevents potential customers from abandoning your site during emergencies.

To track how customers interact with your website and identify friction points, consider using Phonexa’s HitMetrix. Its advanced capabilities, including heatmaps, click tracking, and session recordings, help you assess and tune various website components to boost conversion rates.

 

Generate Leads Through Events

Events are a goldmine of opportunity for your home services marketing campaigns. When you host a workshop or sponsor a community event, you create valuable face-to-face contact with potential customers. Think about hosting a do-it-yourself home repair demonstration to gain credibility, or to attract your business to local fairs and charity events to raise visibility.

Don’t waste an event opportunity – always collect contact information. Create a signup sheet and organise a giveaway that requires contact details to participate, or distribute digital business cards with linkable embedded information so attendees can learn more readily about your services. Bring your portfolio to life with before-and-after photos of your work, distribute business cards, and offer special event-only discounts to generate instant interest.

Remember that successful home services marketing goes beyond direct sales. Develop solid relationships that naturally lead to referrals when visitors recommend you to their networks. Maximise your event reach by promoting coverage via your media channels to reach those who could not attend.

Don’t limit yourself to your own events, however. Don’t miss the opportunity to actively participate in other business events in the home services field as well. They’re excellent opportunities to network with peers and hear about new home services marketing ideas you haven’t considered.

Google Local Services Ads for Home Services

Google Local Services Ads deserve their own particular discussion in your home services marketing. When a user queries “emergency plumber near me” or “local electrician,” Google conveniently introduces them only to those users within your service area who need exactly what you offer.

Source: Google

Once Google validates your business credentials, you receive that gorgeous green “Google Guaranteed” checkmark on your ad. It directly informs potential customers that Google stands behind your work, creating trust before you’ve even had your first conversation.

Instead of paying for clicks or views like typical ads, you only pay when someone actually reaches out to your company through the ad, by call, message, or scheduling an appointment. This way, you pay for actual leads.

It is worth employing call automation with its Call Logic management software to handle these valuable inquiries effectively. As the leads are generated from your Google home services advertising campaigns, you’ll want strong systems in place to capture and hold each opportunity. Phonexa has strong tracking capabilities like call recording, caller information, direct call buttons on your website, and reporting that shows which keywords are bringing your best leads. These statistics allow you to constantly optimise your digital marketing for home services.

Ready to boost your ad performance and home services marketing to the next level? Build your plan today, or book a demo to learn how Phonexa can help your business.

For even more successful results, add Google Bookings to your home services ads inventory. This functionality allows customers to schedule appointments directly from your ads with no extra steps, delivering a seamless experience that converts more searchers to booked appointments.

Add a Live Chat Feature to Your Site

When homeowners suddenly face a burst pipe or electrical disaster, they don’t have time to wait for email replies. They need help right now.

Adding live chat to your service company’s website gives customers an instant lifeline. Picture this: it’s 9 PM and someone discovers water collecting around their water heater. Through live chat, you can immediately gauge how serious the situation is, walk them through temporary fixes, and get an emergency service call on the books.

Who gets the business? You do.

Live chat enables your home services advertising to be active rather than passive by:

• Providing instant responses as customers seek service pricing or scheduling opportunities
• Establishing trust through immediate problem-solving prior to competitors even reacting
• Turning site visitors into appointments while they are still emotionally invested
• Collecting valuable customer insights to refine your home services marketing strategy

Most importantly, live chat shows customers you prioritise their needs. In an industry where response time directly impacts customer satisfaction, this simple website addition creates a powerful competitive advantage that keeps your phone ringing and schedule full.

The Power of Client Reviews in Home Services

No marketing tactic will boost your home services digital marketing better than genuine positive customer reviews. Reviews inform prospects that you provide quality work, fair prices, and excellent customer experiences. Today’s consumers value reviews on all platforms – from social media pages and websites to search ads, Google Business Profiles, and industry directories.

By asking for clients’ reviews, we are doing more than just polishing our reputation. Being proactive in this manner opens up several opportunities:

• Contacting past customers offers the chance to introduce them to new offerings or special discounts.
• Requesting feedback demonstrates your commitment to listening and improving. This builds stronger relationships, which are essential for any successful home services digital marketing strategy.
• Real reviews dramatically enhance your SEO performance, making it easier for new customers to find you online.
• Those first few testimonials break the ice for others. Most customers are hesitant to be the first, but when other people share positive experiences, more will follow. This snowball effect is what will dramatically increase your online presence and reputation.

Don’t underestimate how powerful a simple “How did we do?” can be for your business growth.

Business Listings for Home Service Companies

Effective home services online marketing must include business listings where local customers actively look for help. In contrast to general platforms, these specialty directories connect homeowners directly with local professionals, perfect for emergency fixes or scheduled maintenance.

These listings organise companies by location and service, featuring essential information like reviews, pricing, images, and contact details in one location.

One major advantage of business listings? Many listings feature companies alphabetically, so smaller businesses stand as much chance as industry leaders in meeting customer search criteria. You don’t need the biggest marketing budget – just visibility when customers need you.

In order to differentiate yourself from others, regularly update your business profile with recent project photos and encourage satisfied customers to share their experiences. As competitors may be able to hold onto outdated listings, your dedication to this attention to detail is a differentiator that drives more service appointments directly into your business.

Building Community Partnerships

Community involvement and local business connections provide effective avenues for promoting home services effectively. Local well-established businesses have already earned neighborhood trust – a resource that can be used for your company with strategically coordinated collaborations.

Create referral networks with other complementary businesses to tap into their loyal customer base. For new entrants to the market, these partnerships offer local insider knowledge of tastes and purchasing habits that generic market research cannot provide. This allows you to tailor your service offerings and marketing messages specifically to community needs.

Most rewarding partnerships for home services marketing come from complementary fields. Bathroom remodelers can partner with plumbers, garage conversion professionals can be paired with painters, and home renovation companies can work with real estate agents and vice versa to supply a seamless client experience with disparate service needs.

When local businesses refer each other, everyone wins: businesses receive new customers, and homeowners receive trusted service referrals from folks that they know.

Run Text Messaging Campaigns

While businesses rely heavily on email, your customers barely check their inboxes outside working hours. For home services marketing, SMS campaigns yield remarkable results with a whopping 98% open rate and are the optimal tool to nurture leads.

Before you start sending texts as part of your marketing plan, think about these pros and cons:

Why SMS Works	Potential Challenges
Immediate visibility – many customers view texts within five minutes, ideal for time-limited offers	Length limitations confine you to brief, text-only messages in order to be cost-effective
Basic personalisation based on audience segmentation or individual message customisation	Attribution problems when customers respond through other channels after having read your content
Rapid creation with less time spent than with other marketing content	Risk of irritating customers who might feel that repeat messages are intrusive

Texting is optimal when you already have phone numbers and want to create a sense of urgency. For example, a roofing contractor might send: “Winter is coming! The first 20 callers this week receive free roof inspections. Call now to get on the list before the season rush begins.”

This approach doesn’t just generate leads – it gets people to act right away. Even customers who miss the special offer might call to discuss other services, giving you valuable opportunities to turn them into paying customers.

Boost Your Business With Lead Generation Websites

Consider having your business featured on specialised lead generation websites. Some websites offer free business listings to home service professionals, while others, like Yelp, have broader audiences but still produce a high volume of home service leads.

These sites actively wish to increase their business directories and will assist in developing professional profiles that draw in customers. It is critical to keep your information up-to-date for fruitful home services advertising. Numerous prospective customers go to these sites explicitly to verify your reputation, so attempt to finish various projects via these channels and urge satisfied clients to post positive reviews.

Remember that websites like HomeAdvisor have excellent SEO visibility. When homeowners look for services you offer, Google tends to display results from such specialty directories. If you’re not taking advantage of those opportunities, your competitors likely are.

Want to know more about generating home service leads? Check out our in-depth guide recap of the top online platforms that bring service providers and clients together. Don’t miss this opportunity to grow your business!

Keep Customers Informed With Email Home Services Marketing

In 2023, marketing emails in the UK recorded a whopping 39.98% open rate, the implication being that customers are responding to this channel actively. Even more appealing is the potential ROI – businesses can achieve up to $36 for each email marketing dollar invested.

Why should it be important to your home services company? A well-crafted message about seasonal maintenance opportunities, special offers that expire soon, or helpful home care tips can turn prospects into paying clients.

Smart business owners use email automation to take their marketing up a notch. These tools send out emails when your customers are most likely to read them, personalise content based on what each client needs, and show you which campaigns are actually making you money, so you can repeat what works.

Want to maximise results?

• Structure your email marketing for home services around seasonal triggers. Send reminders for AC tune-ups since summer is approaching, or pipe winterisation tips in early autumn.
• Make each message personal by invoking previous work you’ve performed for them.
• Test out various sending times – try Tuesday lunch or Sunday morning when homeowners typically plan their weekly maintenance routines. You can also vary your sending schedule to see optimal results.

Don’t Forget to Use Newspaper Advertising for Your Home Services Marketing

While most businesses focus only on the internet, the old-fashioned advertisement in newspapers continues to be a plus for home services advertising. Local newspapers even it out, placing your little business right beside well-known companies and immediately garnering credibility in the eyes of readers who might not have access to you online.

For new home service providers looking to make their mark in a competitive market, newspaper ads will generate valuable local leads from homeowners who are still loyal to the print media.

Keep in mind, though, newspaper ad space doesn’t come cheap. Before advertising, research each publication’s readership carefully to ensure it matches your target market. An expensive ad reaching the wrong audience wastes money that could be better spent improving your web presence.

Offer Special Discounts at Peak Periods

Special discounting during peak seasons, such as summer months for lawn care or winter for heat and air work, serves to distinguish companies from their competition and develop home care marketing campaigns for strategic time management and assets.

An attractive idea would be to promote time-sensitive offers, such as “Book our land mowing services with us by March 20th and avail a 10% seasonal discount!” Such tactics build up excitement and generate purchases.

During peak periods, you will have to invest in hiring more staff and renting more equipment, and transport to accommodate higher demand. Unused slots in the schedule translate into lost revenue and wasted resources. You can offer discounts on your services for some days or hours to fill up the empty slots and optimise your business returns.

Social Media Giveaway or Contest

Social media typically gets people talking and sharing. Use contests and games to quickly grow your followers and keep them engaged in your content. By using contest and giveaway posts, you are able to bring traffic to your business profile without extra marketing costs.

You can request users to perform various actions on your social media account and provide various incentives. The possibilities never run out!

• Offer a chance to win a complimentary home maintenance service, such as an  HVAC check-up, plumbing inspection, and electrical examination. People can enter your contest simply by liking, sharing, and commenting on your contest post.
• Run a contest where individuals submit photos of their yard or lawn in dire need of renovation or landscaping. The grand prize is a reduction in the price of yard makeovers, such as lawn care, landscaping, and garden design services.
• Organise a giveaway for a home improvement store gift card. To participate, individuals can like your social media sites and tag friends who might be interested in your services.

Consider posting your contest posts as paid advertisements to obtain even greater visibility.

Place Your Branding Everywhere

Consistently showing off your brand elements helps people recognise your business instantly. In the case of home services marketing, it implies crafting content that will allow users to identify your business.

When developing your brand look and feel, make sure it works everywhere – your website, truck graphics, uniforms, and all your marketing materials. Rather than relying on appeal, think about how it communicates the values and essence of your company. Ask yourself: Does this style convey that we are an established construction company with years of experience? Does this voice imply that we’re a welcoming staff that enjoys performing custom bathroom renovation work for those with special needs?

Remember that good digital marketing for home services means keeping your branding consistent and ensuring all elements of your brand shine through in every customer interaction. These include logo, name, color scheme, fonts, tone of messaging, and content style.

Spread Mailers

Get your flyers and postcards into local mailboxes by hiring a delivery team or using postal services. It’s still a great way to reach potential customers right where they live. This can be an ideal additional strategy for your home services internet marketing in case you get users to call you, email you, or visit your company website.

Source: Postalytics

With regular mail, you can zero in on exactly who you want to reach – homeowners in specific neighborhoods or apartment dwellers in certain buildings.

Include Location Pages on Your Home Services Website

If you have your business in several locations, you should establish individual web pages that are geared towards the home services provided for each location. Ensure that you put up the following pertinent information on the pages of the location:

• Contact details and address of your business location
• Descriptions and a list of services offered in that particular area
• Customer reviews in the local community
• Local phrases and keywords relevant to the area to improve SEO
• Videos or images showcasing your work in that location
• Links to relevant blog articles and posts, and social media buttons

With local service pages included, you can boost your site’s SEO visibility for users in particular areas. Moreover, you will be in a position to demonstrate that you are available and dedicated to the locality, and this earns the trust of the community audience. In creating social media or Google ads for home services to target users by location, do not forget to link them to related pages on your website.

Promoting Home Services via Video Marketing

Using videos in home services digital marketing can accomplish many goals. Videos pack a ton of information into just a minute or two, and they’re getting easier and cheaper to make every year – even if you’re not a pro.

A home improvement business can create various video content to make its services popular, gain the trust of customers, and humanise the brand. Here are the most optimal methods to do it:

• Before and after showcases: Showcase the fruits of your labor in converting outdated kitchens into contemporary, functional kitchens, highlighting your expertise in kitchen design and remodeling.
• How-to videos: Give step-by-step guides on decluttering, organising, and maximising garage space, providing practical tips for homeowners who wish to get the most out of their garage.
• Customer testimonials: Share real testimonials from satisfied customers who have seen the remarkable results of your bathroom remodeling services, showcasing your ability to deliver tailored, bespoke results.
• Virtual tours: Offer virtual tours of backyard makeovers, highlighting your landscaping and outdoor design services, and motivating homeowners to design their dream outdoor spaces.
• Meet the team: Present your team of skilled HVAC technicians in video profiles. Emphasise their experience and dedication to offering dependable and efficient cooling and heating solutions.
• FAQ sessions: Answer general plumbing issues and questions via FAQ videos. Invite users to write questions for future videos and give feedback on your solutions.
• Safety and compliance guides: Inform homeowners of compliance standards and safety protocols regarding roofing and siding installation, showing your interest in professionalism, customer safety, and quality.

Creating a video might be an excellent long-term home services marketing strategy, increasing your online presence and credibility. Remember that Google’s algorithm prefers websites with videos, so make sure to use it for Google search ad creation as well. Meanwhile, keep in mind that videos will slow down page loading time, so avoid placing more than one per page or employ web tools blocking videos from auto-loading.

Сheck, Analyse, and Improve Your Marketing Campaigns

Keep this check-analyze-improve cycle going for every campaign you run. It’s how you’ll know what’s working, what’s not, and where your marketing dollars are best spent. 

Monitor the key performance indicators that are connected to your home service marketing campaign. These are the number of visitors to your website, clicks on your ads, leads generated, cost of customer acquisition, and sales.

Once you have all the statistical data at hand, analyse the gathered metrics. Some of your KPIs can directly correspond to your specific marketing efforts, such as the number of customer calls received from clients who clicked on your Google Local Ad. Others can be a measure of the overall success of your home services marketing, e.g., how many new customers and profit were gained. Analyse the underperforming and overperforming campaigns and find out which ones successfully accomplish their tasks but don’t seem to contribute to company growth.

Continuously fine-tuning your marketing helps you put your resources where they’ll do the most good. You may need to tweak the targeting or bidding settings of your social ad campaigns, test new channels for promotion, or optimise your website with more CTAs.

Hire a Home Services Marketing Agency

You can always hire a home services digital marketing agency.

You may also get the services of professional advertisers early during your home services marketing campaigns. You will therefore be in a position to obtain leads within a brief period, start working with a local community, acquire your first user reviews, and direct customers to spread the word about your services to their acquaintances. You can even develop your home services marketing concepts and execute them while collaborating with the agency or later.

Having an agency to complement your existing home services marketing strategies may have several benefits: 

• First, agencies possess a treasure of experience and knowledge, so they can identify where you need to strengthen your campaigns and offer solutions. 
• Second, distributing the load of marketing chores between professional marketers and yourself will allow you to focus on core business operations. 
• Finally, by utilising the agency, you will have scalability and flexibility that you can utilise in the future to create more home services advertising campaigns.

A Quick Recap of Best Home Services Marketing Tips

In case you have a home service company, then it’s definitely worth your time to learn about all potential ways of home services marketing. Finding the most effective ways to speak to your audience is the secret to success. Monitor the new channels your competitors do not utilise and enjoy the resulting influx of high-quality leads. Study trending techniques, learn from industry veterans, and continuously sharpen your home services digital marketing based on industry trends and customer feedback.

Keep the following in mind when creating your home service marketing strategy:

• Employ a variety of ways to increase your business’s visibility. Don’t neglect SEO.
• Maximise solutions that make targeting the right audiences possible. Make use of A/B testing whenever possible for maximum home services marketing effectiveness.
• Determine the ROI of the marketing solutions you’re in the process of testing. You may discover you can generate the same quality leads with other solutions that will cost different levels of investment.

Build Your Home Service Business With Phonexa

Phonexa’s suite of software provides mechanisms for designing, optimising, and automating home service marketing campaigns for generating leads for home services. It provides several important tools for managing marketing channels, such as call tracking, email, and SMS marketing. You can also bundle leads from other channels and see and disperse them with one platform for lead management.

 

By removing the complexities and automating lead distribution and tracking, Phonexa’s LMS Sync simplifies lead generation, performance monitoring, and revenue expansion. The eight-in-one performance marketing suite can make your home service company grow and run smoothly.

 

Get Phonexa’s eight proprietary solutions at a single price (online price calculator):

Build your plan, or book a demo to discover how Phonexa’s eight-in-one marketing solution can propel your home services marketing to new heights today!

Frequently Asked Questions

Is marketing a home care business costly?

Marketing expenses for a home care business can differ depending on your strategies. Though some strategies can be costly, there are also affordable alternatives, including social media marketing and establishing referral networks.

How to promote your home care business online?

To promote your home care business online, start by creating a professional website and local search optimisation, and promote your website using social media platforms to reach out to potential clients. Prioritise quality content, precise audience targeting, and local online event and charity sponsorship to achieve maximum digital marketing efficiency for home services.

How to acquire clients for my home care business without prior experience

Use various types of advertising to get your first customers, such as Google Local Ads, local business listings, search ads, and door-to-door delivery of mailers. Once projects are finished, prompt your customers to post reviews on home service lead generation sites, social media, and others. A more expensive alternative would be to hire the services of a professional home care marketing company.