Germain Palacios Content Writer 6 minutes read Table of Contents Register to Attend MailConA Variety of Insightful OfferingsTake Part in the Inaugural SaaS PitchfestKeynotes, Breakout Sessions, Panels, and More6 Cant-Miss Sessions to Attend at MailConEntertainment & AfterpartyLunches, Drinks & MoreEngage With Phonexa Germain Palacios Content Writer 6 minutes read MailCon Las Vegas 2023 returns April 17 to 19 at the Caesars Forum in Las Vegas, and the world’s preeminent email and omnichannel marketing conference is shaping up to be a can’t-miss event for industry executives. Owned, operated, and powered by Phonexa, MailCon is the world’s largest email marketing conference and a niche community connecting thousands of marketing professionals with the latest technology, trends, and strategies around email marketing, marketing automation, and mobile and omnichannel marketing. Over 70% of MailCon attendees are directors and C-level marketing decision-makers. This year’s MailCon conference has a slew of activities centred around intimate relationship-building and networking opportunities for everyone who is interested in new tech innovations and is eager to gain valuable insight from industry experts across diverse business verticals and disciplines. Whether it’s the inaugural MailCon SaaS Pitchfest, the series of valuable sessions featuring notable executives and speakers from Deloitte Digital, IBM, and NBC Sports, or the networking welcome reception at Top Golf and afterparty at the Brooklyn Bowl, there is something valuable for everyone to experience at MailCon. Let’s dive deeper around what you can expect at MailCon Las Vegas 2023. Register to Attend MailCon A Variety of Insightful Offerings MailCon’s three-day event will feature over three dozen speaking engagements, keynotes, workshops, and panel discussions covering the hottest topics concerning marketers. Discussions will cover email deliverability, gamification, interactive email, behavioural science in email, accessibility, marketing compliance, SMS and omnichannel strategies, and more. The sessions will showcase notable executives and speakers from reputable brands and top companies. “We’ve planned an intimate gathering with curated activities to allow more room for quality relationship-building among attendees,” said Kristen Haines, Chief Executive Officer for MailCon, and Chief Events Officer for Phonexa. “Our activities, panels, keynotes, and sessions will provide hands-on experiences to expand knowledge and bring forward new innovative ideas that make all the difference in practise.” The exhibit hall will feature turnkey booths and a dynamic lineup of exhibitors showcasing the latest tech tools and solutions in email and omnichannel marketing. A bar and game lounge, made possible by Atwave and Lead Economy, will provide all presenters and attendees with an interactive experience highlighted by live games, competitions, and other pre-planned activities around a life-size beer pong, cornhole, and ping-pong. Take Part in the Inaugural SaaS Pitchfest The inaugural MailCon SaaS Pitchfest, sponsored by Campaigner, is designed to allow presenters from eight email and omnichannel marketing startups to exhibit and pitch their innovations and tech solutions to the live MailCon audience. Each startup will present a 20-minute demonstration and overview of its company, history, and product. Startups participating in the inaugural SaaS pitchfest include: Bouncer Channel Automation EmailElement RapidSend RRDB L!VE Social Signup Stripo Warmy.io “The MailCon SaaS Pitchfest will be a fantastic way for us to further solidify our commitment to supporting and cultivating MailCon community members and their companies as they make waves in their respective specific areas of focus,” said Haines. Keynotes, Breakout Sessions, Panels, and More On April 18, Armen Karaoghlanian, Phonexa’s Chief Marketing Officer, will join Haines in a keynote address to unveil the vision and future plans for MailCon and its community. “This will mark our seventh event since Phonexa acquired MailCon in 2018. With each event, we’ve tapped into new horizons and potentials for growth,” said Karaoghlanian. “We have phenomenal plans in place, and we cannot wait to share them with the rest of our global community.” In addition to the keynote address presented by Karaoghlanian and Haines, MailCon will feature various learning platforms like breakout sessions, panels, and a hands-on gamification and interactive email workshop. 6 Cant-Miss Sessions to Attend at MailCon Deliverability: Past, Present, and Future Speakers: Adrian Williams, Toni Bounds, Scott Shou, and Trey Bennett Date & Time: April 18, 9:45 a.m. to 10:30 a.m. Add Some BS to Increase Your Email Response Rate Speaker: Nancy Harhut Date & Time: April 18, 10:00 a.m. to 10:45 a.m. The Do’s and Don’ts of the Marketing Regulatory Landscape in 2023 Speakers: Eric J. Troutman, Puja Amin, Brittany Andres, Angela Cherrill Date & Time: April 18, 3:00 p.m. to 3:45 p.m. Old Channel, New Tricks: 5 Recession-Proof Hacks to Build a Winning Email Programme in 2023 Speaker: Kate Adams Date & Time: April 19, 1:00 p.m. to 1:45 p.m. Gamification & Interactive Email Workshop Speakers: Dmitry Kudrenko, Cyrill Gross, Aleksey Danchenko Date & Time: April 19, 1:00 p.m. to 2:30 p.m. 5 Steps to Land More Emails in the Inbox Speaker: Brian Minick Date & Time: April 19, 1:45 p.m. to 2:15 p.m. Cheque out the up-to-date three-day agenda for MailCon Las Vegas 2023 here. Entertainment & Afterparty Work hard, play hard is our mantra. That’s why we’ve sprinkled in plenty of opportunities to have fun and network across the vast three-day agenda for our event. Welcome Reception at TopGolf April 17, 8 p.m. to 10 p.m. Bring your best golf game and kickoff MailCon Las Vegas 2023 at TopGolf. Enjoy drinks and hors d’oeuvres while connecting and reconnecting with industry friends and colleagues. It’s bound to be an unforgettable night. Sponsored by LeadNetwork Rock & Bowl Afterparty April 18, 9 p.m. to 12 a.m. Join us at the Brooklyn Bowl for a VIP vortex of alluring beats, eclectic eats, and bang-up bowling. Located conveniently in the Linq Promenade, this unique post-conference extravaganza will feature live music, a hookah and cigar lounge, whisky tasting, and more. You won’t want to miss this one-of-a-kind experience. Sponsored by EmailOversight & Atwave Note: To be allowed entry and participation in any of the above activities and events, you must present MailCon Las Vegas 2023 conference registration in the form of your MailCon Mobile App ticket or registration confirmation email. Lunches, Drinks & More Our generous partners at Litmus, Atwave, and Lead Economy have acted on their commitment to making sure that all MailCon attendees are well-fed and having a spectacular experience at all times. Gourmet grab-and-go lunches will be served, and alcoholic beverages will be available on April 17 and 18 at the Alliance Ballroom, the centre bar, and the game lounge. Engage With Phonexa Phonexa will further secure its presence at MailCon with the following activities. Live demonstrations of the Phonexa Suite at Exhibit Hall on April 18 and 19 at Booth #111. On-the-ground engagements and activations Participation in community-driven giveaways “We take great pride in Phonexa’s customisation capabilities in order to cater to the needs of our clients. Our email marketing products in E-Delivery and Opt-Intel will now increasingly grow to be even greater and more powerful because both are uniquely positioned to scale with unfiltered feedback from our MailCon community,” said Lilit Davtyan, Phonexa’s Chief Executive Officer. “The two are where a lot of our MailCon and Phonexa audiences merge and make something truly great with community and technology.” Already have your ticket to MailCon? Schedule a meeting with Phonexa upon registration to connect with the team in Las Vegas Download the MailCon App on the App Store or Google Play to stay connected and in the loop before and during the event. 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