Published: Feb 14, 2022
Marketing automation platform Phonexa is further powering its community-building and partnership initiatives with LinkUnite, an invite-only women’s retreat and forum for female leaders in director and above positions in digital marketing.
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In lead generation, success hinges on striking the right balance between cost efficiency and lead quality. Businesses must ensure that their marketing spend is directed towards acquiring leads with the highest intent and potential for conversion. One powerful way to achieve this is through Dynamic Bidding – a lead generation strategy that adjusts bids in real-time based on the performance of various publishers and lead sources.
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If you think SMS marketing belongs to the 2000s, you couldn’t be more wrong. After...
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For businesses, SMS spoofing is not merely a technical problem but also a serious reputational...
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