Track the customer journey and publisher performance in real time with lead tracking software.
Lead tracking allows you to increase your revenue opportunities by giving greater insights into metrics like the quality and life-cycle of your leads.
See where all your lead traffic is coming from and where it is going by using Performance Summary. Understand your campaign effectiveness by looking at your duplicate lead percentage or how many leads were sold.
The customizable dashboard gives you a window into the key performance indicators that are most relevant to your business. View your top publishers, top publisher sources, and the total earnings per buyer.
Zero in on relevant data sets or track unique customer journeys using Lead Details with lead tracking systems. Find out where each lead came from, when you acquired it, and which buyer matched with it.
Click “Build My Plan” to discover which Phonexa solution best scales with your business, and identify the product in our marketing automation suite that complements your strategy.
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Lead tracking is the process of finding the marketing attribution for inbound leads by following the lead journey. The process connects leads to company marketing efforts in a clear and measurable way. A lead tracker shows marketers specific touchpoints like web searching, social media, banner ads, or even offline initiatives like bus ads or billboards. Lead tracking software allows businesses to organize and track their inbound leads from multiple sources in order to gain insights into the effectiveness of their campaigns.
Lead tracking systems play an essential role in ensuring that company revenue goals are met by measuring the return on investment for marketing work. Lead tracking allows companies to track the customer journey, drawing a direct line from their first interaction with the marketing campaign to the distribution and conversion of the lead.
Lead tracking gives valuable perspective to the entire lead journey, from a “big picture” level down to specific details for individual leads. These details are easy to review with real-time reports with sales lead tracking as part of lead tracking software.
Businesses have much to gain with a lead tracking solution. Equipped with the right lead tracking software, businesses are able use a variety of tools and features to view the effectiveness of their marketing campaigns.
Some of key features that should come with your lead tracking software include lead analytics, predictive modelling, real-time reporting, URL tracking, and filter controls. All of these tools allow you and your team to parse through critical data and understand precisely what is impacting leads from first impression to conversion. All of these features, and many more, are available with Phonexa’s solution for lead tracking—LMS Sync.
Any business that is looking to measure its marketing performance and follow the lead journey is in a position to get value from lead tracking software. No matter the industry, customer tracking can offer tremendous value. Marketers tracking insurance leads, or leads from financial services can also benefit from the insights offered by the lead tracking software.
When looking for the best lead tracking software, choose one with standard tracking and lead management capabilities that is also part of a multi-channel platform. It will enable you to measure all your marketing efforts. Phonexa offers tools for lead tracking that are integrated into other solutions for call tracking, link tracking, email marketing, and more.
