This article is part of our pay-per-call marketing series, where we study phone advertising, affiliate marketing, and lead generation. Implement proven insights from our guides to transform your marketing game.

Pay-per-call marketing is one of the safest customer acquisition approaches. It helps you attract clients relatively fast and instantly evaluate their needs, connecting them with the best sales representatives.

By strategically implementing pay-per-call advertising, you can improve the reputation of your company while directly impacting customer decisions. More than 60% of SMEs (small- to mid-sized businesses) worldwide actively use pay-per-call ads, with around 70% of marketers recognising its contribution to business growth.

A well-crafted pay-per-call affiliate marketing campaign can bring your business to new heights almost overnight, whether you are an affiliate, advertiser, or even an affiliate network. However, to achieve success, you should figure out which results you want to accomplish, and how pay-per-call lead generation can help you achieve them. Today, you’ll learn about the basics of this marketing approach and how pay-per-call numbers can help you achieve the desired results.

Pay-Per-Call Numbers and Campaigns

Pay-per-call advertising provides companies with a powerful way to grow brand awareness by up to 80%, mostly via personalised communication. By crafting the perfect advertisements, you can deliver the message to the right audience at the best possible time, generating high-intent leads at scale.

Pay-per-call lead generation is one of the most effective affiliate marketing approaches, as callers have 10 to 12 times higher conversion rates than other leads. However, to achieve the desired success, you need to properly determine campaign goals and where exactly you need to implement pay-per-call promotion to achieve the maximum results.

Here’s what a pay-per-call number is:

• A pay-per-call number is a phone number that connects the caller to your representatives while gathering the caller’s personal information, so your representative can prepare for the call.

With this approach, you will receive a crystal-clear view of your clients’ actions, while providing reliable ROI expectations, giving you a powerful edge in lead generation.

08 and 09 Pay-Per-Call Numbers

One of the least enjoyable aspects of pay-per-call phone numbers is the regulations to comply with. For instance, the Phone-paid Services Authority (PSA) Code of Practice prompts companies to adhere to its strict yet honest regulations, including full transparency, confidentiality, consent to charge, etc.

In practice, many British companies often use 09 phone numbers because:

➥ “09” numbers involve charges set by the company. The tariffs’ threshold is limited by the government to £3.60 per minute.

➥ “09” calls are usually more expensive than standard long-distance calls.

If you opt for an 09 number, ensure that customers will be informed about the company’s name, price per minute, and details about offerings before they actually call you. Post all details on your website or other promotional materials you use to bring in leads and prospects. Ask affiliates and publishers to do the same, so consumers will know whether you use a toll-free or paid number.

The dark side of the 08 and 09 numbers is that scammers have exploited them to the point that users refuse to call these numbers, even though they know that they will have a conversation with reputable businesses. Despite all 08 and 09 numbers in the UK being regulated by the Phone-paid Services Authority, most UK users prefer not to call any paid numbers. Unfortunately, many scammers used paid numbers in the past; thus, many consumers naturally avoid these numbers.

It’s recommended to use numbers where leads won’t pay a penny to call you. As of early 2025, these are 0800 and 0808 numbers. Using them in your pay-per-call advertising can increase the volume of calls from potential leads. This means that your representatives can sell even more products or services. In the long run, this decision benefits you even more than the usage of the paid number.

Advanced software like Call Logic allows you to collect the tiniest details about your pay-per-call lead generation programme. Later, you can implement the insights you have collected to improve your promotion strategy. A real-time call dashboard will put you in the driver’s seat of the process, giving you access to call insights, recordings, marketing prompts, and many more.

Take a product tour to see how Call Logic can make every call count. Simplify management, improve tracking, and grow your business with Phonexa.

How Does a Pay-Per-Call Number Work?

Since 60% of consumers still reach businesses by phone even after discovering them online, a strategically promoted pay-per-call number can take your company to the next level. Let’s examine the user journey to better grasp the importance of this marketing approach.

Here’s how pay-per-call works in affiliate marketing:

Pay-per-call networks serve as a bridge between merchants and publishers, saving time and effort for both parties. While you can still work independently, enrolling in a network grants access to a broader range of partners, saving time and effort, potentially unlocking new audiences.

​​Why Consider Pay-Per-Call Numbers?

This promotion approach can improve your overall marketing, enhancing customer engagement, and driving business growth. Here are 4 main benefits of using a pay-per-phone number:

6 Steps To Start a Pay-Per-Call Business

Pay-per-call marketing is a straightforward process that suits almost any industry. Let’s examine each step in detail to see how it works:

Step 1. Understanding the Concept of Pay-Per-Call Marketing 

The first step is to grasp the specifics of pay-per-call affiliate marketing and its difference from the paid hotline. Pay-per-call is the promotional approach where advertisers (merchants) pay for qualified calls generated by the affiliate (publishers) during the campaign.

Meanwhile, the paid hotline isn’t a promotional method; it’s just an additional way to make money for businesses. There are only two parties in hotlines: business and client. When a user calls a paid hotline, they pay money to get a consultation.

While implementing pay-per-call, think strategically. Figure out how this promotion fits your overall marketing, choose your niche, set clear objectives, and implement practical outreach strategies. Consider mixing pay-per-call with other lead generation approaches to achieve the best results.

Let’s check what industries benefit the most from pay-per-call marketing:

All these industries rely on phone calls as the main source of communication with clients. They all require maximum personalisation, which can be achieved only by the direct communication of your representative with the client.

Step 2. Identifying Goals For Your Campaigns

Once you capture the essence of this advertising method, it’s time to plan the campaign. Take a closer look at your marketing strategy and determine how pay-per-call promotion can benefit it. Let’s take a closer look at 5 most common objectives:

• Improving conversions and ROI
• Fine-tuning targeting to get more interactions with customers.
• Expanding market reach into related niches
• Creating a mental bond with customers  

​​Direct phone communication fits any industry and niche: from insurance to tech, from retail to healthcare. There are a lot of out-of-box situations that can be fixed only through fast and direct communication with the company’s representatives.

Step 3. Choosing a Pay-Per-Call Number Provider

We recommend you look for trusted pay-per-call service providers. Most of them also provide you with robust tracking tools. You can use those tools to simplify your marketing even more. Usually, the best pay-per-call companies are those that provide you with a basic kit for a reasonable price, allowing you to tailor the plan to your needs.

For instance, Phonexa has an advanced call-tracking solution Call Logic for pay-per-call campaigns, enabling seamless call monetisation, and providing both toll-free and local numbers.

Ready to enhance your business with robust pay-per-call software? Pick your subscription plan now, or take a product tour to discover Phonexa’s powerful inbound call management platform.

The path of least resistance in pay-per-call affiliate marketing would be to choose a reputable network that thoroughly checks its publishers. That way, you will be sure that your company gets promoted only by reputable publishers. There are a lot of pay-per-call affiliate networks in the UK, so you’ll have plenty of choice.

Step 4. Setting Up Your Campaigns

This part of pay-per-call marketing requires special attention since you need to carefully evaluate your marketing one more time and properly set up your campaigns. The exact process varies by industry and niche.

In any case, before launching the campaign, you need to ensure that you have enough human resources to handle the stream of clients. If customers wait for too long, you lose them. They may go to your rivals.  The appropriate waiting time varies based on the industry and call urgency. However, the general rule is “the sooner, the better”.

Analyse clients’ habits to properly allocate your resources. In some niches, phone support can work only during traditional work hours, while others need a round-the-clock service.

Now, when you’re ready, it’s time to unleash your creativity:

• Craft compelling pay-per-call Google ads that encourage the target audience to dial in
• Choose and set up pay-per-call tracking software. It can be a separate tool or a part of marketing suites.
• Ensure your call-to-action is clear, compelling, and aligned with campaign goals
• Set a budget to maximise the cost-effectiveness of your campaign

Once done, you can proceed to the next step.

Step 5. Leveraging Pay-Per-Call Ads

A holistic approach is key to successful modern advertisement. To cover the maximum audience, use multiple promotion channels.

 It’s not enough to use only one promotion channel, as each one has slightly different lead demographics. To achieve the best possible results, mix both online and offline advertising channels.

While creating pay-per-call affiliate programmes, it’s better to use only digital online channels. It’s impossible to track the precise results of offline promotion. You can still use offline channels as the additional promotional method, but beware that you may not monitor the results of this advertisement.

Meanwhile, it’s easy to track each aspect of digital promotion. That’s why affiliates should post only online methods, such as pay-per-call Adwords campaigns. A key advantage of digital promotion is how easily it can be measured, so a merchant can easily determine whether an affiliate meets all campaign requirements. If yes, a merchant can provide compensation for these efforts.

Step 6. Optimising Your Campaigns

Once you launch the campaign, it’s vital to monitor key performance indicators (KPIs), such as call volume and duration, conversion rates, qualified costs, cost per call, and cost per acquisition. If done right, you’ll get enough data insights to maximise your ROI, improve customer experience, and build long-term growth.

Maximise Your Pay-Per-Call Marketing With Phonexa

Pay-per-call is a vital component of modern advertising, as it combines proven approaches of traditional marketing with the preciseness of digital promotion.  To streamline the process and see your results faster, we recommend our call tracking and analytics software suite.

The Essential Role of Pay-Per-Call In Marketing

Pay-per-call marketing is more than just having a phone to answer user queries; it’s the path to unlock more user engagement throughout all demographics. Meanwhile, this process requires more than just knowledge of how to set up a pay-per-call number. To achieve the best results, you must carefully evaluate your niche, choose the best pay-per-call networks for your case, set up campaigns and constantly track each interaction with potential leads.

Pay-per-call advertisement has collected the best from modern and traditional marketing. As a business, you should leverage the power of “human-to-human” connection during conversations, while gathering insights with your digital tools.

Unlock the true potential of your digital marketing with Phonexa:

Choose your subscription plan now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is pay-per-call marketing?

Pay-per-call is a performance marketing approach where advertisers (brands, merchants) compensate affiliates (publishers, apartments) for generating quality phone calls from leads. Similar to click campaigns, advertisers create campaigns to drive customers targeted action, usually sales.

How do I get a 900 pay-per-call number?

The process of how to set up a pay-per-call number is simple. First, connect to a telecom provider or intermediary specialising in premium rate numbers. Popular providers in the UK include Callio, Number Supermarket and Telecom2. The next step on how to get a 900 number is to register with the Phone-paid Services Authority (PSA). The last step will be to decide your number type and set up revenue sharing with the provider. 

How to get a pay-per-call number in the UK?

You can buy a pay-per-call number by signing a deal with a telecom provider or intermediate specialising in premium rate numbers. Mostly, they are 08 numbers, as it’s pretty hard to get an 09 number. Ensure that you comply with the Phone-paid Services Authority regulations so they’ll approve your line.

How do I set up a pay-per-call on my 1800 number in the UK?

1800 is a toll-free number that charges the cost of making a long-distance call to the owner of the number, rather than the person making the call. Users won’t get charged when they call a pay-per-call 800 number. The process of setting up these free pay-per-call numbers is similar to other premium numbers: sign the deal with a provider that specialises in such numbers and get approval from the Phone-paid Services Authority.

A steady stream of business leads is essential for the operation of your company. However, leads don’t just appear out of nowhere. To snatch business leads from the hands of competitors, you must go the extra mile. Or, in other words, you require exceptional lead generation strategies to accumulate leads in your sales funnel and nurture them for conversion.

In this blog post, we will elaborate on seven bulletproof lead generation strategies that are both innovative and time-tested (use the Contents List on the right to quick-jump to the one you’re interested in):

• Referrals
• Interactive content
• Email marketing
• Wording that sells
• Psychological triggers
• Lead management software
• Buying business leads

Continue reading to discover businesses’ lead generation strategies and how to find leads for business without jeopardising your reputation or long-term success.

1. Ask for Referrals

One of the top strategies to get leads in marketing is to implement a referral program. Not only do 84% of consumers look for personal recommendations before making a purchase but referred customers are 400% more likely to suggest other customers and 18% more loyal. Increasing exposure, high-intent business leads, and, ultimately, more sales are all outcomes of referral traffic.

To ensure the success of your lead generation strategy, it is essential to cultivate trusting relationships with your consumers, regardless of whether you collect leads organically or through a referral program. Establishing authority and trust is feasible, as only approximately 61% of people have confidence in their companies, making it possible to outpace 39% of competitors.

Leveraging the power of social networks and incentives to connect new business leads— a referral program must be profitable for referrals — are the keys to referral success. Facebook, YouTube, and Twitter annually generate more than two billion transitions to e-commerce websites.

E-Commerce Websites’ Most Popular Social Media Platforms for Referral Traffic:

In order to avoid appearing desperate, refrain from promoting your referral program in every correspondence. Instead, adhere to a well-defined content plan, prioritise clients who are referral-prone, and ensure that your offer is financially feasible, clear, and direct. A 10% bonus on the referred customer’s purchase should suffice to pique interest.

2. Involve Business Leads With Interactive Content

Price calculators, quizzes, interactive content, animated infographics, and contests generate significantly more business leads than uninteresting content. However, even simple visualisations efficiently generate leads through 60,000 times quicker perception than plain text.

There were more than 5.4 million social interactions from the most popular quiz! Nearly one-third of leads are captured by regular quizzes, which is ten times more than email letters. To get the greatest results, keep your quiz brief (no more than 20 questions), straightforward, relevant to the reader, and coherently structured (maintain the same number of responses throughout the quiz).

Source: Explodingtopics

Polls, surveys, and stories are examples of interactive content that can offer invaluable customer insights, enabling you to segment your audience better and tailor their experiences.

3. Leverage Email Marketing

From awareness to consideration to conversion, a segmented email sales funnel will enable you to generate an increased number of leads. Because segmented email campaigns generate 760% more income, it is imperative to tailor content to people at various email marketing funnel phases.

Source: Statista

Stage 1. Awareness

During this phase, you will require guides, pricing calculators, and other beneficial information that strengthens your relationships and highlights the benefits of your product in a natural manner. At the awareness stage, avoid aggressive selling since it will frighten away more clients than it will convert.

Stage 2. Consideration

As strangers transition into high-intent business leads, you may offer them tutorials, testimonials, free webinars, and reinforcing content.

One of the most effective new lead generation strategies is AMP emails. By moving the action to the body of the email, such as checking for available seats, booking an appointment, or buying on the spot. AMP emails boost conversion by around 10%.

Stage 3. Conversion

A phone call or other cross-channel strategy is required for those who need a final push. In order to increase conversion of email leads, provide incentives and explain why your product is the best choice for both immediate relief and long-term happiness.

Two Steps to Make an Effective Email Sales Funnel

Step 1. Map Out the Client Journey

It will be possible to distribute your email marketing resources effectively by utilising a visual representation of the sales process. Begin by identifying all possible touchpoints and the actions that customers may take at these touchpoints in order to draw a customer journey map.

Source: Conceptdraw

Valuable insights into customers’ behaviour throughout the sales funnel and how to enhance your service to generate and convert more email business leads can be accessed through a well-designed customer journey map.

Step 2. Access Email Lead Sources

Use your online presence to redirect people to your newsletter through strategically placed opt-in forms, including site covers, pop-ups, exit forms, embedded forms, and side-ins. This can be achieved through a dedicated landing page, social networks, or podcasts. At all costs, refrain from unsolicited messages.

Last but not least, to send the correct messages to the right people at the right time, leverage email marketing automation. With a projected compound annual growth rate (CAGR) of roughly 10% every year, email automation is becoming more relevant for both medium and large enterprises. 

4. Focus On Words That Encourage Purchases

Not every word has the same marketing power. Some words and phrases can elicit a strong emotional response, such as fear of missing out or a sense of urgency. For example, “limited” and “free” suggest scarcity; “guarantee” and “sale” evoke a sense of opportunity and security; “the last of its kind” and “exclusive” make the product look desirable.

Source: Contactpigeon

Business behemoths have known for a long time how powerful emotional triggers can be:

• To remind customers of the importance of being a loyal client, Amazon uses “Prime” in its membership plans.
• Apple emphasises its technological advancements and superiority over the competition by employing the terms “MacBook Pro,” “iPad Air,” and “AirPods.”
• To stand apart from other coffee shops and appeal to the environmentally-conscious demographic, Starbucks sprinkles “fair trade,” “slow brew,” and “cold brew” in its marketing campaigns.

5. Appeal to the Psyche of Leads

Considering that in the UK, approximately a third of consumers make impulse purchases when shopping, the right sales psychology can grow your bottom line exponentially. To secure more purchases, use subtle psychological triggers rather than just impressing customers with discounts and offers.

Source: Statista

Emotional Triggers for Producing Business Leads

Fear of Being Left Out

Offering your customers exclusive discounts and limited-time offers that they won’t discover elsewhere could compel them to take immediate action. In addition to enhancing brand recognition and motivating newly obtained leads to take action, the creation of urgency around products and services, particularly on social media, will generate additional business leads.

Source: Financesonline

Aversion to Loss

Did you know that people value losses 2.25 times more than similar gains? Despite the fact that the coefficient is contingent upon numerous individual factors, such as the industry and the buyer’s persona, customers will typically react more strongly to the possibility of losing $100 than they would to earn the same amount. You would need to double or even triple the loot to achieve the same result!

Source: Fqmom

Stressing the possible consequences of delaying action is the essence of using loss aversion. For instance, you might say, “Register now to avoid losing $500 worth of the product,” or offer a limited-time version so your customers can understand how much they might lose.

Social Proof

People often emulate the actions of others to mimic the perceived correct behaviour, which results in a preference for products that are used by others. When customers observe others engaging with a brand, they are more inclined to engage themselves because they have confidence in the third-party evaluation of the brand.

Social proof is primarily based on the opinion of your company and products, rendering reviews and testimonials a powerful tool for generating leads:

• Your website’s traffic can be increased by up to 45% by having testimonials.
• A 30% increase in customer expenditure can be achieved through flawless reviews.

To build trust and eliminate the necessity for independent research as an opinion-shaping factor, it is essential to have influencers and experts who can attest to your credibility, in addition to reviews and testimonials.

Source: Financesonline

Reciprocity

When your friend purchases a coffee for you, you are inclined to reciprocate every time, are you not? A cognitive bias that is well-known is reciprocity, which is based on our perception of fairness as a social norm. Our natural tendency is to give value back when we get value.

To encourage reciprocity, offer a discounted price or a free trial to allow your business leads to experience the product’s value and then use a follow–up to secure conversions.

Source: Drip

Another way of utilising reciprocity is to implement a referral program with a 10% discount for referring three or five friends. Starting the referral chain reaction may result in an exponential increase in the success of your lead generation endeavours.

Learn three additional ways to prepare your business leads using the power of reciprocity.

Endowment

Endowment bias is feeling a stronger attachment to an item you possess than to ones you don’t. For instance, you may provide an exclusive deal to a specific type of customer that they are unable to obtain from another company. This will make them feel like they’re part of a privileged group and give them a strong sense of ownership over the product.

6. Get Business Leads From Lead Providers

Buying leads may not appear to be the optimal lead generation marketing strategy, as you may prefer to rely on your own capabilities rather than a third-party company or affiliate network that you must trust to provide timely leads.

However, purchasing business leads may be an option if you require progress quickly, your pipeline is depleted, or you are launching a campaign that necessitates special leads that you are unable to generate. But most importantly, purchasing business leads is an effective strategy for diversifying lead generation.

Source: Fitsmallbusiness

7. Automate Your Lead Generation Process

There is no logic to winning the lead generation battle if you can’t get newly acquired leads to be effectively managed. And you are not alone: 65% of businesses struggle to harness their leads and are in search of automation solutions to alleviate the pain.

The good news is that lead management solutions, like Phonexa’s LMS Sync, are widely available on the market.

By integrating lead analytics, lead distribution, lead tracking, and real-time reporting, LMS Sync automates the lead generation process from A to Z and unlocks valuable customer insights, covering the entire lead management cycle from the first ad display to conversion. 

Phonexa brings it all together for you to optimise your lead generation strategies. 

Book a demo to learn how Phonexa’s comprehensive marketing automation suite can assist you in generating and converting a greater number of business leads.

Frequently Asked Questions

Exactly what is a business lead?

Business leads are individuals who have demonstrated interest in your product by completing a website form, for instance and have the potential to become paying customers. Essentially, the term “business lead” is the same as a “lead.”

What is the difference between marketing-qualified leads (MQL), information-qualified leads (IQL), and sales-qualified leads (SQL)?

– A marketing-qualified lead (MQL) is a potential customer who satisfies specific criteria that have been predetermined by your marketing team, such as psychographics, demographics, purchase history, etc.

– An information-qualified lead (IQL) is a potential customer who has agreed to provide personal information in exchange for value, such as an email address for a free subscription.

– A sales-qualified lead (SQL) is a lead that meets the criteria of your sales team, such as the level of interest in your product or company and is prepared for conversion into a paying customer.

Read additional information about how to qualify business leads effectively.

What are the most critical business leads?

Due to proximity to a purchase, high-intent business leads (SQL leads) are the most important. Low-intent business leads, on the other hand, need significant nurturing via marketing and communications messages.

What is a strategy for generating leads?

A lead generation strategy is a collection of tools and techniques designed to generate interest in your business, move leads through your sales funnel, and convert them into brand advocates and paying customers.

How can I increase the number of business leads for my company?

Make your lead-generating strategies revolve around your unique value proposition. Explain the advantages of your product and provide a detailed explanation of how it resolves the issue in a manner that is not possible for other brands.

By integrating a variety of lead generation strategies, including pay-per-click advertising, search engine optimisation, and pay-per-lead marketing, you can then utilise Phonexa’s lead analytics software to differentiate the wheat from the chaff.

Marketing approaches and strategies keep on changing, becoming more flexible and diverse. Businesses must be agile to invent new marketing campaign concepts and implement innovative strategies to perform better than competitors. In some cases, it means combining several strategies to reach their marketing goals: get customers’ attention, bring in more high-intent leads, receive required data, and track incoming and outgoing calls effectively. 

No doubt, mobile telephones and their increasing popularity have made call location tracking more sophisticated and commonly used than ever before. Just think about it: what used to be considered a privilege for law enforcement personnel has now become available for business owners, marketers, call centres, and sales managers.

One of the modern call tracking approaches combines trackable phone numbers, location-based tracking and dynamic tracking. The biggest value here is that the companies can close the gap between their offline and online customer experiences, remain creative with their digital activities, and obtain exact data on the performance of the campaigns.

If you are interested in using call location tracking and implementing telephone number tracking for your business, you’ll get it here. This article will discuss all you need to know about call tracking,  location-based tracking, and what benefits it brings for businesses.

How To Track a Phone Call Location

For business purposes, call location tracking can get you valuable data about the callers and, most importantly, the source where they found the number they dialled. 

However, it’s important to acknowledge that while it is possible to discover an app or service that allows people to search for the location of a phone number, doing so may have major privacy implications and consequences. So here, you’ll get detailed information on how to track a call efficiently and correctly.

If you’ve missed our recent article on new consumer data regulations, explaining how to access and process sensitive information, check it out here.

In this post, an essential topic for companies will be discussed: how to track a call lawfully and get the required information to improve marketing and sales tactics using the right tools. 

Build your plan now, or take a product tour to learn more about Phonexa’s eight-in-one solution for partner and performance marketing.

The Use of Location-Based Tracking

Businesses of all sizes and industries must understand how to track a call. Using technology like GPS, store locators, Wi-Fi, QR codes, and more, location-based marketing can assist businesses in monitoring the movements of local clients and callers.

To operate properly, every mobile device must communicate with other devices and hubs, including towers, routers, and satellites. Devices can cross-reference their exact location since they ping several communication hubs. As a result, companies can use various call location tracking tools and techniques to locate a phone number precisely.

Location-based tracking is a strategy for connecting opted-in, privacy-compliant smartphone location data to locations of interest, such as grocery stores or shopping malls. This data can be further used by marketers to create location-specific audiences. Furthermore, it enables the targeting of certain audiences to supply them with more relevant adverts and content.

As a part of location-based strategy, brands can use the following techniques:

There is no doubt that location-based tracking is an efficient tool for retailers, local restaurants or other small businesses. However, it cannot be treated as a comprehensive tracking solution as it only collects some of the crucial customer data.

However, using call tracking software or even an all-in-one marketing automation solution can bring more benefits to brands. They will get more insights into phone conversations, tap into interactions with customers, identify a call location, and trace the number location in a few minutes.

So, let’s look closely at what a call tracking solution is and how it can boost sales and business growth.

What Is Call Tracking?

Brands need to understand how they can track call locations and have the ability to get and access crucial call information.

Call tracking solutions help marketers monitor phone calls and receive and store data from call conversations with clients. Later, this information will help to check which marketing strategy or campaign triggered every call and what the call’s result was. For instance, if you dial a company number that uses call tracking, they can easily identify which ads, web pages, and even keywords motivated you to make a call.

When the consumer is on the phone, businesses can employ conversational analytics to examine spoken words and identify whether callers purchased something, received a quote, or scheduled an appointment.

To increase the number of high-quality leads and high-intent customers that call, brands can utilise the data to optimise web pages, paid advertisements, social media campaigns, and other digital output.

Marketers can use dynamic call tracking to route calls to the endpoint (usually a contact centre) and assign distinct phone numbers to each product, ad, region, or any other segment they choose. Additionally, it facilitates transforming a trackable phone number into a referral source that tracks and evaluates quality leads.

How To Set Up Call Tracking

If you are interested in the phone tracking process and want to integrate the solution, start with your website and the phone number your callers will dial. Mind that your website’s header, homepage, landing pages, advertisements, or “Contact Us” page should all prominently display these numbers.

To make it work, you need to implement a marketing automation solution. For example, Call Logic – Phonexa’s call tracking and distribution platform – will help you efficiently manage incoming calls, enhance lead flow and customer interaction, and generate a trackable phone number and a code snippet.

The process includes incorporating the code script into your website’s code. In this case, a tracking number will be added to your website, and all incoming calls will be redirected to the original business number. The only difference is that each call will be traced and entered into the tracking program.

Furthermore, marketers can generate many links and receive call tracking numbers for various digital entities their customers might encounter. In other words, Phonexa’s call tracking software allows businesses to track customer journeys and pinpoint call locations by tracing each client’s travel to their websites and phone lines.

Phonexa’s all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more includes a comprehensive call intelligence platform, which allows brands to record phone calls, leverage call analytics, and put call data to work through its predictive modelling feature.

Finally, using a call tracking solution enables organisations to discover how tracking the customer journey reveals which steps contribute to a customer’s conversion, giving them insights into where they convert the most and which portions of their sales funnel have leaks that need to be addressed. 

Choosing a Call Tracking Service

The technologies are rapidly developing; thus, planning, executing and tracking every digital effort and marketing channel to improve business growth is crucial. Consequently, companies are starting to implement different marketing techniques and tools to track call locations accurately, analyse the data, and optimise their digital effors.

The call tracking solutions though can become a turning point for any brand by bridging the gap between call-based campaigns, data-driven forecasts, team productivity, lead conversions.

Get your software suite now, or book a demo to learn how Phonexa’s call tracking solution can help you bring in more high-intent call leads.

When selecting a call tracking service, the following are some of the most crucial elements to take into account:

Reliability

When selecting the best solution, the first thing to consider is reliability.

Call data is one of the most critical parts of any activity-tracking system, and ensuring its security should be the top concern. If the system fails occasionally, the organisation should address the issue immediately without losing data.

Customer Service

Customer service and support are the next important points to pay attention to. If you have any complaints, technical issues, or queries about the program, the company should respond to them immediately.

Customisation

An effective call tracking system should include a flexible plan. Each organisation has its own set of criteria and functions in its manner. As a result, each strategy should be adaptive to the organisation’s size and requirements. 

Cost

When selecting the right software, consider the price as well. You must assess whether the product’s prices correspond to the capabilities and services offered.

Integration

Integrating a call tracking system with other CRM solutions lets organisations gain additional information about calls, prospects, and clicks. It can also help brands gain a better grasp of the full sales process.

The Benefits of Call Tracking

Today, brands are looking to create and optimise their online and offline marketing campaigns accurately and effectively. As these campaigns have a direct impact on sales numbers and marketing ROI, the capabilities and value of a call tracking solution should not be underestimated.

The big benefits call tracking users see are the following: 

Build your plan now, or book a demo to learn how Phonexa’s eight-in-one solution can help you drive more high-intent call leads and drive business growth.

Frequently Asked Questions

How does phone location work?

Wi-Fi is one of the most accurate methods for call location tracking. A smartphone scans for Wi-Fi access points, subsequently used to identify the device’s location.

How can you track a phone number?

Call tracking allows businesses to understand which ad sources callers see in real-time and their identity and history with the brand. Using dynamic number insertion (DNI) technology, marketers can link session data to offline calls and texts by automatically swapping tracking numbers on a company’s webpage.

Can I track any cell phone by number?

You cannot identify a person’s location just by using cell phone numbers. The most effective way to get someone’s location is via mobile phone tracking software or an app. Remember that it is not legal and may have serious consequences. Tracking cell phone calls is achievable, provided you use call tracking software that complies with all consumer protection standards.

It’s no secret that more customers are converted through phone calls than any other form of interaction. Yet you might still be surprised at the power of good old sales calls. The numbers don’t lie—only about 2% of web leads actually convert, whereas phone calls can easily convert 10 times more.

But what if you go a step further, triggering inbound calls without even driving users to your website, which you may not have in the first place? Well, in that case, there’s a pretty cool tool up your sleeve for this type of conversion: call-only ads.

Google call-only ads prompt users to call directly from Google search. You still can show your business name, phone number, and website address, but the idea is the same: call right here and now.

Continue reading to learn how to grow your pay-per-call campaigns using Google call-only ads.

How Do Google Call-Only Ads Work Within Pay-Per-Call Campaigns?

Call-only ads will appear in Google when someone enters a query for which the ad is optimised. Assuming one has set up the ads to show to Londoners aged 18-25 who search for “health insurance London”, the ad displays among the search results when such a user enters the query, and they can make a call immediately by pressing the call button.

You can set up your Google call-only ads campaign in three strategic steps:

1. Research your target audience. It costs money to display ads, so you need to know who to target in the first place: demographics and psychographics. Remember, you pay for each call, so you want only calls that convert.
2. Create your call-only ads in Google Ads. When you know your audience, it is time to target them in Google Ads. (We will go into a step-by-step guide on exactly how to do this below.)
3. Optimise your pay-per-call campaigns: Integrate call tracking software such as Phonexa to track, distribute, and analyse your callers for on-the-fly and strategic improvements of your pay-per-call campaigns. You also can buy or sell qualified phone calls at the best price.

Long story short, with Google call-only ads, one is able to make online sales without a website. Besides, it is possible to target one’s most profitable clients since phone calls are likelier to convert.

Build your plan now, or take a product tour to learn more about Phonexa’s call tracking and distribution software.

Which Industries Benefit Most From Call-Only Ads?

There are two criteria that show if your industry is a good fit for pay-per-call marketing:

• The average check size in the industry: Pay-per-call lead generation tends to be more effective in high-ticket industries, or at least those with a high average check, such as finance, insurance, real estate, and home services.
• The immediacy of the industry: People tend to use calls when they seek a solution here and now and would not want to delay communication. In this regard, industries such as health, legal, travel, and emergency services are a perfect fit.

Meanwhile, there are industries in which pay-per-call lead generation does not often come into action: online retail, subscription-based services, high-end retail items, and any other area where a customer can actually buy the goods online or requires personal verification before the purchase.

How to Create Call-Only Ad Campaigns in Google Ads: Step-by-Step Instructions

You’ve landed on the right page if you have never created a call campaign on Google Ads. Follow the step-by-step instructions below to create your first call-only, pay-per-call campaign.

Sign in to your Google Ads account:

In your Google Ads account, select the tab Goals > Summary > New Conversion Action: 

Choose what conversions you want to track—in our case, phone calls—and the source of the phone calls you’d like to track—in our case, calls from ads using call extensions or Google call-only ads.

Here’s how different call sourcing options can impact pay-per-call campaigns:

Define the name of your conversion, for example, “call-only ads and call extensions,” and select “Use the same value for each conversion” in the Value tab:

In “Count,” select “One” if you want to count several calls from the same customer as one conversion. This model is the best for pay-per-call ads, but if you were to count sales, it would be reasonable to count each sale.

In “Call length,” indicate the duration of a call that will be counted as a conversion. For example, if you set a call length to 30 seconds, you will not pay for calls shorter than 30 seconds. The optimal “Call length” is within 30 to 120 seconds, depending on how much time you usually need to convert callers.

In the “Click-through conversion window,” set how long you want to count a call as a conversion after the user has clicked on your ads. Similarly to “Call Length”, only calls made within that deadline will count as a conversion, and you won’t have to pay for all the other calls.

Choose your attribution model between last-click and data-driven attribution:

• Last-click attribution credits the conversion to the ad that was clicked last
• Data-driven attribution models calculate the contribution of every ad based on your account data

Next, click “Create and continue->Done:”

Now you’re ready to set up a new Google call-only ads campaign.

To begin, select “Campaigns->New Campaign:”

Choose a goal for your campaign: Leads or Sales.

Make sure that “Phone call leads” is your conversion goal, then click Continue:

Choose “Search” as your campaign type:

Select “Phone calls” as your conversion of choice, and include your website phone number:

Name your campaign and click “Continue”.

Choose “Conversions” as the bidding type, and set a target cost per action to specify how much you want to pay for every conversion. It will be very reasonable to put your CTA value at a value that is way less than your profit per call.

After selecting “Conversions,” click “Next.”

Select “Include Google search partners” in case you want your ads appearing on Google partner websites.

Now targeting kicks in. Select the locations in which you want your ads to display.

• If you drive traffic globally, then select “All countries and territories.”
• If you generate phone calls nationwide, select “Great Britain.”

Similarly, you can use “Enter another location” to cherry-pick the locations and radiuses you want to target.

In “Languages,” indicate the target languages. The default one will be English:

In “Audience Segments,” you are able to view the statistics of your target audiences. In the search box, you can insert your target keyword and observe the engagement for this market:

Select if you wish to target broad keywords or matching keywords with your ads. Broad keywords drive traffic, whereas matching keywords create calls that have a high intent behind them.

In “More settings,” you can set brand restrictions and – what’s even more important – choose a convenient ads schedule so that your ads appear when you can actually process calls. For example, you can set up ad displays only on Monday through Friday from 9 a.m. to 5 p.m.

Click “Next” once done.

Now, you can begin to create your ad groups.

Type your target keyword, for instance, “auto insurance,” and click “Get keyword suggestions” to get the popular keywords for which you will optimise your ads. From those keywords, select only the highly relevant ones.

If you want to show your ads to people searching using related keywords, you can upgrade your keyword to a broad match. However, this can be quite a risk depending on how much you pay for the call, in case it is an expensive one. You might want only high-intent and relevant callers.

You can also add more keywords from the suggestions that Google Ads provides through analysis of your current keywords, search trends, user behaviour, and more. However, when you increase the number of keywords for your ads, you really need to make sure these keywords are relevant.

In “Final URL” and “Verification URL,” enter the destination page or website where callers should be taken instead of being prompted to call. The phone number of this destination page or website should be the same as what’s shown in your ad.

Set the display path of your ad, the headlines, business name, and description lines—you can have two different keywords for Headline 1 and Headline 2, respectively.

In general, there are no strict rules concerning how the ad should appear—the key requirement is that the ad should clearly present your offer and motivate the viewer to call.

At the “Conversion Action” step, you can select a standard “Call from ads” or your own conversion action.

Click “Done” to complete creating the ad, and continue creating ads, if needed. If this is your first time launching a campaign, then it would be appropriate to build some small-budget ads and observe through which format more traffic can be received. You’ll likely want at least two or three ads to start for testing properly.

When you have created all your ads, click “Next.”

Set the average daily budget of your campaign and click “Next”

On the left column, you will get your campaign optimisation score, plus the weekly estimates of your ads: conversions, CPA, and campaign cost. Note that these are only estimates and not actual figures. Of course, if you don’t like what you are seeing, go back and reconfigure your ads.

Click “Publish campaign” once done.

Congratulations! Your campaign has just gone live.

If you need more ad groups for different keywords, go back to the menu “Ad groups”.

Last but not least, if you want full control over your budget, head to “Tools->Bid strategies” to check your minimum and maximum bid limits:

Benefits of Google Call-Only Ads for Pay-Per-Call Marketing

But again, you need to use Google call-only ads judiciously to make up for their lesser visibility and higher cost. For this reason, it may be best to get started with a minimal budget and a few ad formats through which you can track ad performance and select the most cost-effective ads.

The Tech Stack to Make Your Google Call-Only Ads Efficient

You cannot manually manage your pay-per-call advertising campaigns. Even though Google Ads offers basic tracking capabilities, one can only unleash the total potential of your pay-per-call business with an advanced affiliate tech stack in place—Phonexa.

Here are the products in call management that will enhance your pay-per-call marketing:

All of these products work together at Phonexa, but let’s consider them one by one in some detail.

Call Logic – The Core Product for Pay-Per-Call Management

Whether you’re purchasing or selling phone calls, you need to know who your clients are to always find the best partners and the best deals on the market. The Call Logic solution enables you to monitor your calls from A to Z and distribute them to the ideal internal or external buyer. Besides, you can also transfer call insights in real-time to the live operator handling your call.

Here are the major features you get with Call Logic:

• Custom call routing
• Accurate call attribution
• Predictive modelling
• Tracking of caller, call and agent performance insights

Call Logic enables you to set up the call routing tree of any complexity, taking into consideration parameters such as price per lead, language, age, purchase history, agent availability, performance, and location. You can route, for example, the most profitable callers to the best-performing sales representatives.

Finally, you won’t be obligated to test campaigns on the real market since all outcomes can be simulated in the predictive modelling and selection process. In this way, you will be able to safely expand into related niches without premature actions.

LMS Sync – The Core Product for Web Leads

LMS Sync processes web leads, but that does not make it less valuable for call-dependent businesses, which also convert their users on their websites. The reality is that many callers switch and convert on a website and vice versa; LMS Sync helps get the most out of these switches.

LMS Sync processes web leads the way Call Logic processes phone calls, opening up the customer journey from top to bottom while collecting marketable data and allowing affiliates and advertisers to secure the best deal currently on the market.

Lynx – Tracking Impressions, Click, and Conversion Rates

Every time your users click on an ad, you would love to understand who these users are, where they come from, and how their journey has evolved, before, while, or after the call has taken place. Lynx puts you in full control of the caller journey, giving you the ability to either generate the right calls for your advertisers or select the right affiliates to buy the traffic you need.

Cloud PBX – Dedicated Cloud-Based Phone System for Pay-Per-Call Campaigns

While Call Logic is the basic technology for pay-per-call campaigns, Cloud PBX goes the extra mile by allowing your business to have a fully dedicated cloud phone system so that you can feel safe and secure while ensuring 100% availability for your customers.

The best result usually comes when all eight products are working together for your pay-per-call success. That is why they are coming together as one bundle.

Here are the eight proprietary solutions you get all for one price, starting at £100 a month (online price calculator):

Build your plan now, or book a demo and learn more about Phonexa’s eight-in-one performance marketing suite.

Frequently Asked Questions

When should I use a call-only ad campaign?

Google Ads call-only campaigns are a good fit for businesses that want to drive calls directly to their business without sending customers to their website: repair shops, local restaurants, emergency services, real estate agents, home service providers, and appointment-based businesses.

Where will my Google call-only ads appear?

Your Google call-only ads will appear mainly in Google Search results on mobile and desktop devices capable of making a call. Similarly, call-only ads can appear in Google Maps—on user searches for local services, for instance—the capability to make an instant call, the Google Display Network, Google My Business, YouTube—on video ad plays, and in-app campaigns.

How can I get more calls with Google call-only Ads?

Drive more calls with pay-per-call Google Ads by leveraging three features in Google Ads: “Broad match keywords,” “Upgrade your keywords to broad match,” and “Add more keywords.” All these features enable the display of ads for similar keywords that, however, do not exactly match your target keywords.

Are call-only ads and click-to-call ads the same thing?

Google call-only ads are not the same as Google click-to-call ads, although they work for similar purposes. The difference is that call-only ads have the main purpose of triggering a phone call, while click-to-call Google ads offer other ways of interaction, for example, navigating to a website.

The number of phone calls generated by call-based campaigns reflects their effectiveness, or does it? If you have used various marketing strategies for your business, you are most likely generating a large number of leads. However, you might be missing out on valuable call data that could help you improve the quality of leads and bring in even more calls.

Many brands run into roadblocks caused by the lack of customer data, inefficiency of business processes, misunderstanding finances, and low productivity. Brands also have a hard time tracking the success of their marketing efforts since they can’t always identify sources of inbound leads.

Optimising ROI and quantifying the performance of your advertising campaigns depend on understanding which digital channels and interactions bring in the most inbound calls and leads. That is when dynamic phone number insertion (DNI) and phone lead tracking come into play. This article will examine how dynamic call tracking can transform your company, how call tracking works, and how brands use it to track calls.

What Does Dynamic Call Tracking Mean?

Dynamic call tracking is a tracking technology that helps businesses determine which marketing campaigns bring in quality leads. To do that, tracking phone numbers are displayed for advertising purposes. These numbers are designated to specific online campaigns and audiences in various regions.

Generating leads is exciting, but it’s even more important to know where they come from. With call tracking software, brands may determine the call and lead sources, which allows them to ramp up their campaigns for an even better ROI from their digital marketing spend.

How Does Call Tracking Operate?

Call tracking works when an individual or a company utilises call tracking software, which provides detailed attribution for all inbound call traffic. Businesses may use it to gauge how well marketing channels are working and eventually boost revenue. Call tracking, which is based on dynamic phone number insertion, is intended to provide comprehensive сall data using the following methods:

• Campaign-level call tracking: This entails the acquisition of a pool of trackable phone numbers, each of which is then linked to a specific advertising campaign. This method applies to offline and online campaigns.
• Visitor-level call tracking: With this method, you may use a single set of phone numbers that vary with each new visitor to track every marketing source that sends customers to your website.
• Source-level call tracking: In order to monitor calls at the source level, businesses need to have a new trackable phone number for each campaign source, such as billboards, online or offline magazines, or Google PPC advertisements. Companies are able to see the source of a customer’s referral when customers phone those call tracking numbers.

Companies often search for the appropriate call tracking software. Why is that? Dynamic call tracking enables marketers to prove that their paid advertising generates new inbound leads and see more clearly how their efforts affect the bottom line by assigning website users with dynamic phone numbers.

However, by using a marketing automation solution, companies may demonstrate that their call tracking efforts generate revenue.

Call tracking systems can ultimately be employed by small businesses and enterprises to demonstrate which keywords, digital channels, campaigns, and ad units drive the most inbound calls. It can also help to get more clarity on a business’s marketing ROI and ROAS.

How Does Call Tracking Software Operate?

Dynamic call tracking technology employs dynamic number insertion to display different phone numbers to a variety of audiences and campaigns. With this technology, marketers can immediately tell which campaigns generate inbound calls.

Furthermore, by displaying defined DNI phone numbers on the landing pages, this technology also tracks the progress of marketing campaigns.

Companies looking to keep their campaign logic focused, make educated decisions, and create customisable call journeys often use call tracking technology as part of a complete marketing automation solution.

Brands using Call Logic, Phonexa’s call tracking and distribution software, make the most of its sophisticated features, like call distribution, dynamic phone number insertion, predictive modelling, ping tree, and Ping Post Calls 2.0. These features are all designed to skyrocket to increase conversions and refine call tracking initiatives.

Ping Post Calls 2.0 helps affiliate networks, publishers, and buyers sell calls across all lead flows, reinventing real-time distribution. It increases real-time control over data, boosts publisher and buyer satisfaction, and helps bid on just the best call data attributes of both static and dynamic campaigns.

Retention, conversion, and ROI rates may be accurately measured with the help of high-quality call tracking services, which enable offline to online attribution. To find the best leads and prospects and make sure that each of their dollars spent on marketing can have a bigger impact, companies and marketing agencies employ enterprise call tracking software.

Using call tracking for lead generation is also essential for businesses since lead generation campaigns often encourage prospective customers to demonstrate their interest by calling a company.

Marketing phone numbers may be programmed to associate online actions, such as page views or clicks, with phone calls. This allows marketers to see which interactions bring in the most call traffic to their website, keywords that generate significant engagement, and which conversations lead to conversions.

Here are five of the essential benefits of call tracking software for entrepreneurs and marketers.

Now that we have established why call tracking is important for marketers, let’s examine dynamic number insertion and how it may be used for call-based campaigns.

What Is DNI, or Dynamic Number Insertion?

A dynamic phone number insertion is a call tracking feature that allows marketers to follow online behaviour via cookies and analyse offline client behaviours by tying a unique phone number to each ad source.

How Does Dynamic Number Insertion Operate?

The primary objective of DNI is to generate tracking numbers for every online lead source, such as a content piece or an online advertisement that is highly ranked in SERP.

Depending on your advertising campaign, you may display phone numbers that allow dynamic number tracking in advertisements, search results, or your website.

Fundamentally, dynamic phone number insertion is a simple concept that implies associating unique, trackable phone numbers with a lead source, ad, or campaign. Any subsequent inbound calls to dynamic numbers are traced back to lead sources, campaigns, or specific ads.

Of course, if your business concentrates only on several marketing channels and lead sources, it works well. The majority of marketing professionals work on a bigger scale these days, however, and need a large pool of dynamic tracking numbers.

To further grasp how DNI tracking works, let’s examine an example.

Imagine that your current focus is on tracking website calls at the source level. Upon clicking on your advertisement, prospects are redirected to your company’s website, where they may see a specific call tracking number. Dynamic number swapping, in this case, will ensure that the numbers will differ depending on the source of potential customers.

Although setting up dynamic phone number tracking may seem a complicated technical process, it is really rather simple. It involves linking different phone numbers to sources of leads and including a JavaScript line on all pages of your website.

The JavaScript will show a predefined phone number to the visitor after identifying the lead source/location, allowing you to track the campaigns that generate calls easily.

Benefits of Dynamic Number Insertion

The core of call tracking is dynamic number insertion, so in order to get the best results, marketers must implement dynamic number insertion within their call tracking software or Cloud PBX. 

The insertion of a dynamic phone number has the following advantages:

Create a Local Presence Through Local Call Tracking

DNI enables the display of a local phone number for your business on any active online marketing campaigns and allows call tracing for local websites.

For instance, if you have offices in London, Birmingham, and Liverpool, and you have ad campaigns or specific ad groups for those locations, you can display visitors from different regions’ local phone numbers.

Boost Your Budget in Real Time

In order to improve your lead generation efforts, it is essential to stay knowledgeable of your keywords and optimise them when managing an online marketing budget.

Through dynamic phone number insertion, it is possible to track the impact of different paid search campaigns to determine which ones generate the most leads.

Track the Metrics of Social Media

The primary growth metrics in social media are follows and likes. By showing specific phone numbers across multiple campaigns, dynamic phone number insertion enables you to achieve granularity in social media marketing tracking.

That way, you can determine which social media campaigns have a positive effect on your bottom line.

Use Toll-free International Numbers

You may use international phone tracking toll-free numbers to market your company to prospects in different countries. It will not be necessary to tie every number to a specific lead source.

You might, instead, relate them to particular countries. Upon completion, the JavaScript code will display the correct number and, based on their IP addresses, reveal the location of the leads.

Wrapping Up

Dynamic phone number insertion enables you to learn more about your customers, including which online channels they came through, who they are and what keywords they used.

Dynamic call tracking is an effective way of optimising marketing campaigns. You are provided with valuable information regarding which campaigns are more effective in driving customers to your business and which do not show the desired results.

Book a demo and discover how Phonexa’s Call Logic can assist you in leveraging call tracking to drive business growth.

Frequently Asked Questions

Dynamic phone number insertion is what?

It is a call-tracking feature that facilitates dynamic phone number tracking. It helps find out which campaigns or sources that bring in the most call and web leads.

Exactly what is dynamic marketing?

The technique known as dynamic marketing uses user data to produce adaptable marketing initiatives and decisions. By reacting to shifting client preferences in the online environment, it frequently prioritises the user experience.

What is a DNI number?

The DNI phone number is the link between online actions and inbound phone contacts. It aids marketers to determine the campaign, source, or ad unit that brought the most visitors to their website.

What can be accomplished through dynamic call tracking?

Dynamic call tracking is an excellent method to optimise the efficacy of your marketing efforts. It furnishes essential information regarding initiatives that attract additional customers to your business and which ones don’t.

For marketing, how can I make use of a call-tracking service?

Call tracking digital marketing has several applications ways, such as the following:

• Use and capture in-depth customer data
• Empower marketing analysis that is based on call tracking metrics, including call duration, call history, geolocation, etc.
• Manage the distribution of business resources
• Listen to call recordings and acquire insights from customer interactions
• Keep track of keywords, identify those that generate inbound calls, and build your subsequent call campaigns around them.

The calendar year of 2022 marked yet another formative year for Phonexa, filled with watershed moments and milestones for the company. 

There were so many great developments across our performance marketing automation software and all-in-one solution for calls, leads, clicks, email, SMS, accounting, and more, so please allow us to reflect by sharing our favourite and foremost developments throughout the last 12 months. 

January

We kicked off the year in grand fashion by further strengthening our platform’s security and availability by receiving SOC 2 Type 1 and 2 certifications. (Learn more)

On the events side of our business, we united the marketing community at MailCon in Las Vegas at Caesars Palace with its first-ever standalone conference. Phonexa owns and operates the world’s preeminent email marketing event, and we’ll be returning with the next MailCon conference from April 17 to 19, 2023, in Las Vegas. (Learn more)

February

On the Customer Success side, review platform G2 found that Phonexa onboards the clients they sign with an impressive speed to the tune of an average of 10 days – a stark contrast compared to the 26-day average customers go live with similar products and platforms. (Read more)

The C-suite was solidified with the promotion of Mara Garcia to CFO and the hiring of Jeff Schaffer as COO.

March

CFO Mara Garcia was welcomed into the Forbes Council, joining Phonexa President & Chairman David Gasparyan and CEO Lilit Davtyan in the prestigious forum.

April

We maintained a strong showing in G2’s 2022 Spring Report, collecting multiple Leader, Momentum Leader, and High Performer honours and racking up remarkable results across the Outbound Call Tracking, Inbound Call Tracking, and Affiliate Marketing categories – accolades we continued in the Summer, Fall and Winter Reports as well. (Learn more)

May

CIO Liana Tonoyan was honoured with a Patriot Employer Award by the U.S. Department of Defence. 

June

We launched our eighth product in HitMetrix – a user behaviour recording and analytics tool – and also relaunched a revamped Partnership Programme to provide clients new ways to unlock value and untapped revenue streams.

We promoted Alexey Sidora to the position of Chief Technology Officer.

July

CEO in the United States, Lilit Davtyan, was recognised by the Los Angeles Business Journal in the “Women’s Leadership Awards” and later in November as a “Top 100 Accountant” by the LABJ.

“The Unofficial History of Innovation” video series totalled over two dozen advertising awards, with the addition of two more honours from the Telly Awards. 

August 

We received Great Place to Work® certification for a third time, an accolade that speaks volumes to the company culture that’s been cultivated in recent years. (Learn more)

MailCon CEO Kristen Haines also took on the role of Chief Events Officer for Phonexa.

September 

We further solidified our telecommunications security with industry firsts by receiving certification for the full implementation of STIR/SHAKEN US-based compliance protocols. (Learn more)

Mara Garcia was named a “CFO to Watch” by the San Fernando Valley Business Journal. The recognition was just the latest in an impressive streak of accomplishments for Mara, as she was also nominated for the CFO of the Year award by the Los Angeles Business Journal and the Inspirational Women Leadership award by the Los Angeles Times. 

October

We reaffirmed our commitment to the growth of Glendale, California’s burgeoning tech scene by returning to Glendale Tech Week as its Platinum Sponsor and hosted “Shaping the Next Generation of Women Leaders,” an event and panel discussion on women in the tech and media industries. (Learn more) 

November

We took yet another positive step toward empowering women and other underrepresented groups by attending Google’s #IamRemarkable private workshop at Google’s headquarters to help our leaders speak openly about their accomplishments. As a longstanding Google Partner, Phonexa utilises numerous Google offerings to provide our clients with leading tech solutions. (Learn more)

December

Our award-winning Marketing team further flexed its creative muscle by producing a series of new videos showcasing the power and potential of our industry-leading products. (Watch now)

When it comes to the fourth quarter, Halloween isn’t the only thing spooking business owners and marketers. And if you ask us, this is especially applicable to those working on the demand generation side of a business. 

Whether that’s making decisions on new partnerships, budgeting for upcoming conferences, adopting a new strategic approach to brand repositioning, choosing new technology, planning for the next year, and getting applaudable results in Q4 — the one constant thing is reflection. 

That’s why we’ve gathered valuable feedback from some of the finest Phonexa team members about their key learnings in Q3 from observing customer habits, industry demands, and innovations that will follow. 

Here’s what they shared following countless engagements with partners, clients, and prospects. 

New LeadGen Demands and Strategies for UK’s e-Commerce Market 

David Pickard, Chief Executive Officer (UK) 

With e-Commerce annual revenue totalling over £110 billion, the industry accounts for about 38% of the total retail market in the United Kingdom. But running a successful e-Commerce storefront requires a steady flow of customers, which makes lead generation for e-Commerce businesses a must. And as Pickard notes, lead generation alone will solve only a small portion of the task. 

“I’ve seen many more e-Commerce companies turn to Phonexa and similar all-in-one tech solutions to streamline and automate the end-to-end processes for the vast demands of their e-Commerce business expansion. For example, with LMS Sync, companies can manage their lead flows. They can engage prospects and customers with Call Logic and E-Delivery, track clicks on their affiliate links with Lynx, analyse user behaviours with HitMetrix, and automate their payouts and overall accounting with Books360. This omnichannel and all-in-one tech solution appeals to many e-Commerce companies as they leverage martech to minimise manual work and costs, all while bringing up their financial outcomes and ROI.” 

Automation Technology Transforms Business Workflows, Disrupts Conventional Marketing 

Oliver Koukoulis-Fribbens, Commercial Director

Similar to Pickard’s point, Koukoulis-Fribbens finds that the UK marketing technology scene is becoming subject to an upward trend of technological transformation, where companies adopt new solutions to enable large teams to scale by automating practises and taking out human error from the equation. 

“One thing that’s really making an appearance in UK’s marketing technology scene in full force is the process of automating attribution and generating commissions and affiliate payouts for e-Commerce businesses, all through an integrated and singular tech solution. Before, e-Commerce marketers had to hunt for third-party solutions that would integrate with their CRM tools. With tools like Phonexa, they no longer have to do that because accounting automation is already factored in and built into their lead management system. So this way, accounting, and automated payouts are now a simple click away through a safeguarded transaction instance versus a multi-level, complicated, and manual payout calculation.”

Data Security & Validation Are Top of Mind for Lenders & Other Clients

Liana Tonoyan, Chief Information Officer 

When handling high volumes of financial leads and consumer data, security is of the highest importance. The same concept of data safety can be applied when trying to avoid fraudulent lead transfers from publishers to advertisers through affiliate networks. This has driven many of Tonoyan’s encounters and conversations this quarter. 

“During product development and demos with clients, one thing that’s always top of mind is ensuring that our technology and solutions cater to a wide range of companies with different business models and demands. In recent months, I’ve noticed a lot of conversations around the lack of secure technology available to those who depend on affiliate networks for their lead generation. I’ve also had a few meetings around technologies currently employed by lenders specifically, with features like data validation and verification. This is a positive trend, as technology is integral to lender and affiliate relationships. And I’m even happier to say that Phonexa is equipped with industry-leading security and compliance tools and certifications that ensure safe and secure financial lead transfers.”

Did you know? Phonexa is certified for the full implementation of STIR/SHAKEN protocols that validate caller IDs and improve the caller experience for Phonexa clients and their customers. Find out more here. 

Dynamic Bidding Systems Are in High Demand

Eva Amar, Senior Onboarding Specialist 

For Amar, Q3 has been all about helping clients address the growing need to improve their lead generation and bidding strategies by upgrading their lead management systems. 

“I’ve connected with several industry leaders and other stakeholders in various companies and verticals, all saying the same thing — they need better bidding structures built-in with their technology. That alone tells me there’s a strong interest in exploring technologies and new practises to contribute continuous growth to their leadgen campaigns and overall efforts. We’ve been able to supply that demand with Phonexa product features like Ping Post Calls 2.0 to help users engage in a simple and streamlined real-time bidding structure and lead acquisition process that supports all five call lead flows.” 

Publishers Are Racing to Sell Directly to Advertisers 

Patrick Boyd, Director of Business Development 

When it comes to call lead generation and distribution, urgency is always top of mind for publishers. Throughout his encounters with Phonexa users and industry representatives at trade shows like Contact.io, Boyd recognised a new approach and strategy that removes the “middlemen” or affiliate networks from the call lead distribution and transfers equation. 

“A lot of publishers and networks generating and distributing leads are all racing to sell straight to direct advertisers. People are noticing the thin margins when selling leads to other networks. They realise that many people are buying and acquiring from the same networks, narrowing the competition. This new wave tells me that lead generators and publishers now understand how imperative it is to go direct to advertisers. This way, they can get more money for their calls and leads, getting them transferred quicker, whereas going the network route is becoming increasingly difficult because most of these networks have the same payouts with margins, all shrinking by the day.” 

Tech Partnerships Are Paving the Way for New Business Development in the Insurance Market

Lilit Davtyan, Chief Executive Officer (US)

As the CEO of Phonexa, a martech automation solution with a large client base in the insurance vertical, Davtyan and the rest of the team attended InsureTech Connect in Las Vegas, securing a prominent presence as an exhibitor. While at the conference, Davtyan monitored the new and exciting ways in which tech companies are establishing and fostering collaborative relationships with direct insurance carriers.

“I met with several key decision-makers representing large insurance carriers and brokers, so it was easy to have quick conversations with follow-ups this year. This allowed me to focus on establishing new relationships and curating potential partnerships with direct carriers and consulting firms. All of this was happening while the rest of the Phonexa team focused on providing detailed demonstrations and use cases of the Phonexa platform to other stakeholders across different companies and business models. My overall experience and our team’s go-to-market strategy at ITC 2022 have convinced me that high-level partnerships are the new way to drive meaningful change in business development, revenue, and market presence.” 

Omnichannel Marketing, Personalisation in Marketing Automation Are Trending Topics 

Kristen Haines, Chief Events Officer

As the Chief Events Officer for Phonexa and Chief Executive Officer for MailCon — the world’s preeminent email and omnichannel marketing conference, owned and operated by Phonexa — Haines has observed the growth of volume in content at conferences and industry events. 

“A lot of conference content nowadays — including workshops, sessions, presentations, and conversations — is centred around personalisation in marketing, zero-party data, and creating an omnichannel and personalised presence for customers. All of those had been trending topics for a couple of years now, but they’ve come full circle at more recent events.” 

On the event operation side, Haines has identified that events in more intimate settings with plenty of networking and partnership opportunities tend to gain much more traction among conference-goers. 

“Though many of our industry events provide networking and partnership opportunities, some attendees often express that at large events, they lack that ability to have personalised and more genuine conversations and that they prefer smaller, intimate events where they can make new connections in a less hectic, and more controlled and one-on-one setting.  That’s why for MailCon Las Vegas 2023 on April 17, we’ve created plenty of networking opportunities that will allow our attendees to spend much-needed one-on-one time with the finest thought leaders in our industry, get to know the newest and brightest industry trends, and get to know what MailCon is really all about.” 

Learn more about how MailCon is leading the change in the email and omnichannel marketing landscape with annual conferences, networking soirees, and a close-knit community. 

Schedule a consultation to discover which of Phonexa’s all-in-one marketing solutions can best scale your business and help drive your leadgen strategies forward.

Phonexa onboards the clients they sign with an impressive speed to the tune of an average of 10 days – a stark contrast compared to the 26-day average customers go live with similar products and platforms.

The remarkable score was outlined in the recent G2 Winter 2022 Report. G2 is the largest software marketplace and review platform, where Phonexa was also named a Momentum Leader and High Performer across over a dozen categories.

Phonexa has gained serious momentum on this front in recent months due to the influx of resources added within its Onboarding and Customer Success departments, which is highlighted by a 24/7 support staff. Phonexa also promoted Mohd Abbas to the position of Vice President of Onboarding and Customer Success last month to further fuel growth across customer satisfaction and product implementation. 

“Our clients are at the very heart of what we do, so we’ve worked hard to create a team of onboarding professionals and tech developers that work together to seamlessly help Phonexa users achieve better results and revenue,” said Abbas. “As these standings suggest, we’re doing exactly that. I’m grateful that my team’s hard work and dedication have bared fruit in a big way through these G2 standings.”

According to Abbas, going live in a mere 10 days brings instant results like: 

• Quick implementation and smooth transition
• Fast turnaround with custom feature integrations 
• Easy data migration, transfer, and setup
• Decreased disruptions to company processes
• Higher revenue 

Abbas also said that Phonexa clients – and the clients their clients serve – have more streamlined processes that help them avoid missed business opportunities due to insufficient scaling. 

“We’ve used two other well-known call management software products and Phonexa is superior in so many ways. Their implementation services are second to none,” said Frank Avilla, Vice President of Client Services at Calls By Brand. “Phonexa’s continued support and assistance post-live has helped us increase our sales and profitability by over 20%. I would highly recommend Phonexa to any agency in the lead generation business as Phonexa is so much more than a call tracking software.”

Abbas explained the secret behind the 10-day success with the four major phases of onboarding.

Phase 1: Business Introduction

An initial call is conducted, during which the customer and onboarding specialist identify the needs, pain points, and goals of the business that is getting onboarded. 

Phase 2: Implementation & Migration

Responding to the goals and pain points identified in the initial conversation, the Phonexa onboarding team presents the client with actionable solutions. Then the clients are walked through an orientation-like process, highlighting the all-in-one platform, its features, and setup. Data transfer then takes place. 

Phase 3: Strategize & Tackle Success Tactics

At this stage, an onboarding representative works with the client to establish depthful improvement strategies and practices to ensure a high return on investment and full materialization of the suite, considering if there will be a need for additional customization or feature implementations. 

Phase 4: Finalizing Efforts

At this stage, onboarding is complete, and the case is transferred to a customer success manager who becomes the point of contact between the client and Phonexa. This representative regularly checks in with the client throughout the lifecycle of the user’s platform across all activities.

“This swift four-phase plan changes everything for businesses of all sizes across all verticals because it paves the way for users to leave the platforms that no longer serve the scalability and needs of their businesses,” said Phonexa Chief Information Officer Liana Tonoyan. “Our technology is fully scalable with custom integrations, reports, and tools that solve even the most complex needs of clients.” 

Schedule a consultation to learn more about how Phonexa’s sophisticated all-in-one platform can power your marketing automation and lead generation.

Recent marketing trends indicate that customer experience reigns supreme in any decision-making, which makes consumers more demanding in service delivery.

Fortunately, marketing automation solutions like interactive voice response systems (IVR) help businesses and dedicated call centres to keep up with client expectations, handle hefty call volumes, and deliver high-quality customer service.

Around 73% of business owners state that there is a direct connection between the quality of customer service and their business performance. That’s only natural since customers tend to base their preferences and buying decisions on past experiences and brand interactions.

With the continued preference for phone calls to address client support issues, companies look to implement suitable solutions like call tracking and IVR call centres to increase overall customer satisfaction, capture critical call data, and create more efficient workflows.

Here’s what you need to know about IVR systems and their benefits for customer service teams and businesses.

What Is an IVR and How Can It Benefit the Contact Centre?

IVR is a call centre software with a guided voice menu that enables customers to interact with businesses via a touch-tone keypad or voice responses. IVR systems can come in different configurations and have various features, depending on the integrated or bundled tech stack. 

But what is an IVR call centre? The primary use case for IVRs is helping call centre agents to handle call traffic, capture client information, and streamline call routing. It’s not uncommon for brands to use a cloud contact centre or outsource inbound and outbound call centre services.

There’s no denying that consumers have changed the way they access information. Every prospective caller is likely to make an online inquiry before or even instead of making a call. While this cuts the need to interact with an IVR menu or a live agent, there’s a chance that a customer will get stuck looking for an answer online.

That has prompted the need to provide self-service resources to clients. Around 40% of consumers prefer self-service over traditional customer service channels, making the IVR support system one of the preferable options for clients across all industries.

Source: HubSpot

Customer experience is determined by numerous factors, including response times, omnichannel experience, and staff professionalism. For that reason, businesses often implement IVRs to deliver helpful information and improve interactions with callers.

IVR Contact Centre Features

Call centre IVR enables customer support teams and brands to take control of their call volume and operate on the level of an enterprise or a small business without extra costs or effort.

Here are some of the standard features that call centre IVR offers to companies:

• Data collection: There’s no denying that data fuels a connected customer experience. That’s one of the reasons why businesses use IVR systems. They help to equip company representatives and call centre agents with specific knowledge, successfully handle requests, call prioritisation and routing, and resolve customer issues. 

• Call routing: That is the fundamental feature of an IVR support system. As part of the self-service resource offered by a company, it helps to reduce customer wait time, decrease call abandonment rates, and improve customer satisfaction. While the routing method you choose depends on your company’s needs, skills-based routing remains one of the most popular features among call centre agents.

• Voice recognition: This technology enables consumers to make voice queries and receive feedback and assistance in little to no time. It ensures that businesses of all stripes are well-equipped to deliver excellent call experiences and save resources with automation.

Why Businesses Need Call Centre IVR Systems

Brands often look for sophisticated call centre IVR systems that handle touch-tone keypads and voice responses to keep communication with clients smooth and uninterrupted. Naturally, IVR journeys can be inefficient, or an IVR contact centre can fail to understand some voice commands. 

But modern interactive voice response support has undergone many changes and advancements, making it even more helpful for businesses. Let’s examine in more detail how organisations can use IVR support systems.

• IVRs can deliver answers to FAQs without requiring a live agent to intervene in the process.
• The technology provides interactive voice response support that helps brands handle customer queries.
• IVR call centre systems can conduct phone surveys, measure immediate feedback, and assess client satisfaction.
• With IVR menus, businesses can ask lead qualification questions.
• IVR systems manage and route inbound calls to the appropriate departments, sales reps, or client support agents.

Today, consumers can decide to abandon a business because its services lack personalisation. Since personalisation is a powerful addition to business communication, IVR has to work hand in hand with other solutions and technologies to deliver engaging and personalised experiences to clients.

IVR and Personalised Customer Support

Every call centre IVR can fail to deliver the expected results. After all, customers can get frustrated, or the system can have poor speech recognition capabilities. Detailed analysis of the caller’s journey, optimisation, and personalisation can do the trick and boost your customer service offering.

Let’s look at the interactive voice response example and analyse how IVR benefits clients and keeps the retention rate high. 

Let’s say your company wants to introduce more personalised messages into the caller’s journeys and elevate their IVR experience. With Phonexa’s IVR call centre system, you can create personalised recorded messages for inbound calls, help customers feel more comfortable when they contact your business, and boost the overall experience for new and returning clients.

However, business owners unfamiliar with IVR call centre technology often overestimate it and get confused by ACD vs. IVR guides. They assume that the system can work independently to enable automatic call routing, capture all the critical call data, and intelligently navigate callers. But that is not precisely the case.

Here is the basic information on automatic call distribution (ACD), its synergy with interactive voice response call centre systems, and an overview of other related customer service technologies. 

What Is the Difference Between Call Centre ACD and IVR?

Naturally, ACD and IVR are not the same, but when working together, they make every call more efficient by cutting down on call transfers, wait time, and the need for human interaction.

ACD is responsible for routing callers to the appropriate agents and departments, while IVR collects call data and offers callers self-service menu options. Together these systems deliver an optimal call experience for prospective and loyal customers.

Chatbots vs. Conversational AI: What’s the Difference?

So, what is conversational AI? It is an AI-driven communication technology for virtual assistants (VA) and chatbots that aims to impact buying decisions.

Conversational AI and chatbots are used alongside IVR call centre systems to optimise business communication processes and improve client experiences. Chatbots are conversational AI that uses keywords and various language patterns to trigger pre-written automatic responses. Here’s an example of the customer service chatbot created to assist and provide instructions to prospects and customers looking to enjoy home-cooked food.

Source: Chatfuel

More often than not, businesses decide to build chatbots to handle simple inquiries, reduce wait times, and ensure that the support team is not overworked.

4 Benefits of Using an IVR System in a Contact Centre

There are many helpful aspects to using an IVR call centre system. Here are some of the most vital benefits for customer call centres and support agents:

• Improved sales, customer support, and call routing: IVR systems take a massive load of work off the sales and support agents’ shoulders, which results in shorter issue resolution times and improved customer experience.
• Uninterrupted customer support: It can be costly to retain multiple employees to handle phone calls twenty-four hours a day. An IVR call centre system can fill the gap and guarantee that every issue or customer inquiry will be processed. 
• Enhanced omnichannel experience: IVR systems can share call data with CRM, analytics software, and an automatic call distribution system, making it easier to consolidate and access detailed call campaign information. In turn, it helps to engage customers and ensure a connected experience.
• Decreased resolution time: Brands equipped with Phonexa’s Call Logic solution that includes IVR, ACD, call tracking software, and other call management features can access the information they need to boost issue-resolution speed, improve the customer journey, and fine-tune their sales funnel.

Contrary to popular belief, generating and effectively managing phone calls helps businesses increase their conversion rate and generate up to 10-15x more revenue. Therefore, all types of companies need to capitalise on this channel and harness the power of IVR systems. 

Industries That Need an IVR System for Call Centre

Every business environment requires comprehensive marketing automation solutions that include essential software like a lead management system, call tracking, automated accounting, and interactive voice response. 

The latter is essential for customer-facing businesses across all industries. Here are some of the industries that can leverage the IVR call centre.

Small Businesses

Implementing an IVR call centre software can be handy for small businesses that cannot spend extra costs and must extend their self-service offering. An IVR system is affordable and easy to set up. On top of that, it helps small businesses prioritise high-value customers and get complete control of their business communication.

Financial Services

Around 70% of financial service firms use machine learning to understand customers better and dictate the entire customer experience. As part of an all-in-one marketing suite of solutions encapsulated within Phonexa’s machine-learning software, an IVR call centre helps financial institutions automate their efforts and identify growth opportunities.

Ultimately, IVR systems help companies offering financial services automate their interactions with clients, deliver on-demand responses, optimise customer experience, and increase the level of customer satisfaction.

Insurance

Engagement and retention are essential for every business, but it’s insurance brands’ lifeblood. Investing in customer service is one of the most logical initiatives to help insurance brands improve their engagement and retention rates.

Collecting and leveraging call data can help them connect with consumers and personalise their offerings. Business communication technology like IVR call centre software and chatbots can help insurance companies deliver a remarkable experience, promote loyalty, and advocate for their products.

Learn More About IVR Call Centre Capabilities

IVR call centre system is every company’s frontline when gathering call data and customer insights. Whether you are looking to implement IVR customer service for your customer support or sales team, it is an essential technology empowering companies across all industries to offer a fully customisable voice interaction system and acquire critical customer information.

Learn more about how Phonexa’s IVR software can set your business apart by scheduling a consultation with one of our experts.

Frequently Asked Questions

What is IVR customer service?

An IVR call centre system helps customers interact with brands and enables companies to capture call data and route or prioritise calls based on caller information and urgency.

What is an IVR number?

An IVR phone number is a contact number linked to or integrated with an IVR call centre menu. It can be used for a cloud contact centre system to perform traditional tasks like conducting surveys, collecting customer feedback, offering self-service options, and delivering customised messages or notifications.

What does IVR mean in a call centre?

The IVR system plays a critical role in the caller’s journey. It helps call centres to streamline the process, facilitate self-service options, transfer calls, capture caller information, and connect customers with the most qualified agents.

What are the benefits of IVR?

IVR systems have multiple benefits. With an IVR call centre system,  brands can automate routine tasks, enhance call forwarding, collect information about callers, eliminate connection errors, build better caller journeys, increase conversion rate, and elevate the customer experience.

How do you set up your IVR?

To set up your IVR system, you need to contact a service provider, select preferable business hours, and find out about the onboarding process and available integration options.

Today, the central tasks for any marketing or sales team are to drive quality website traffic, convert visitors into qualified leads, move these leads down the conversion funnel, and persuade them to complete the desired actions. But that’s just part of the effort required to ensure sustainable business growth. 

Many businesses are looking to make the most of their existing website traffic and inbound leads instead of focusing exclusively on bringing in new visitors. That’s where conversion rate optimisation (CRO) comes into play. 

Companies that focus their marketing efforts on CRO strategy development and behavioural targeting can uncover information that lies beneath cold statistics, like how visitors interact with a given website, what events precede the completion of conversion goals, and what impacts user activity and overall conversions.

In this short guide, you’ll learn about the importance of developing a CRO strategy and why your company needs to concentrate on improving its conversion rate (CR).

What Is CRO, and Why Is It Significant?

Conversion rate optimisation (CRO) is a process that involves tweaking the elements of your web resources — your website, its product pages, landing page optimisation, etc. — to boost conversion rate and increase sales.

Conversion is an analytics metric that shows the proportion of visitors who took the desired action following a marketing campaign or effort. The targeted actions may differ depending on the industry and your business’ marketing goals. Any valuable action like a phone call, sign-up, purchase, form fill, or app download can be reported as a conversion. 

The frequency of such actions reflects how well your website, landing page, or app performs and gets your target audience to complete these actions.

The CRO process improves the probability of visitors completing the desired action by utilising user behaviour analytics (UBA) and a conversion rate optimisation tool. Such tools and solutions help companies determine the effectiveness of their marketing initiatives, highlight areas that require improvement, and deliver the best user experience (UX).

Let’s take a closer look at the four essential CRO elements that help businesses increase their chances of converting more visitors, leads, and customers and boost their sales.

Source: Slideteam

Companies equipped with a CRO analyser, like Phonexa’s HitMetrix, can leverage advanced web and user behaviour analytics tools that offer complete visibility and actionable insights in real-time on conversions, friction events, fraudulent activities, and more.

Utilising HitMetrix and other products from Phonexa’s suite of marketing automation solutions — such as the all-encompassing lead management system, LMS Sync — can be a game-changer for those looking to streamline the user journey, improve conversion outcomes, and leverage user behaviour analytics tools.

When used in tandem, HitMetrics and LMS Sync arm product managers, CRO experts, and UX designers with customer satisfaction scores, usability testing, visualised heatmaps, and friction insights. Ultimately, these solutions help businesses activate a comprehensive view of their leadgen tactics, user behaviour, lead traits, the conversion funnel, and other extensive data sets.

Mastering Conversion Rate Research and Analysis

The purpose of conversion rate analysis is to help marketers reveal the most effective copy and web resources used for promotion, tap into insights from heatmaps and user recordings, and assess the impact of the hypothesis on conversion during the A/B testing process. 

But businesses must remember that a lot happens before conversions take place. Therefore, companies must also assess and identify specific marketing drivers, obstacles, and hooks that precede the final and most valuable action and outcome.

Here are the steps you need to take and questions you must ask to optimise your conversion-driven web assets effectively:

• Identify marketing drivers: What compels your target audience to visit your website? Understand what drives users to your app, landing or product pages, and website to ensure that they stop at specific touchpoints and successfully proceed to make a purchase.
• Outline the obstacles: What prevents your product or service from gaining traction among users? Tap into user behaviour analytics, statistics, and lead tracking data to discover why users leave.
• Determine marketing hooks: How can you grab the attention of prospective customers and convert them? Pay attention to how your brand communication works. Examine how you build customer relationships, leverage hard data, and discover why your target audience behaves the way it does.

Conversion research also entails watching exactly what visitors do on your website. This way, you can identify the blind spots in your efforts, like page elements that visitors find hard to use.

The CRO tools can come in handy at this stage as well. In addition to user behaviour recording, utilising HitMetrix heatmaps and click tracking solutions, like Phonexa’s Lynx, can help you get clarity on paid campaigns and landing pages within your website and uncover content, images, or CTAs that can drive more clicks.

Those equipped with such solutions can rest assured that their website’s conversion rate optimisation and lead generation efforts work together seamlessly to drive the best results. 

Nonetheless, marketers also have to do the work and look for ways to keep the business running. One of the ways to achieve this mission is CRO strategy development.

How CRO Marketing Programs Work

A CRO marketing program — otherwise known as a CRO plan or strategy — analyses all potential obstacles that precede targeted actions. The plan’s ultimate goal is to optimise web assets and increase conversions.

As mentioned before, companies need to understand the principal drivers that prompt and convince visitors to go to their website and help them convert website traffic. If you base your marketing efforts on assumptions instead of identifying specific drivers, that might be the reason behind declining conversion rates.

Let’s examine in more detail what marketing and sales teams should focus on when developing a CRO marketing plan.

Concentrate on UX & Personalization

Regardless of the source — whether a Google search or a simple recommendation — that brought visitors to your website, you must implement link tracking solutions like Lynx, make an effort, and focus on carefully mapping user experiences and prioritising the personalisation of your brand messages.

Build a Conversion Funnel

Building and analysing a conversion funnel is one of the finest ways you can develop a comprehensive CRO strategy and program. It allows for identifying users who end up on the final conversion point, as well as those who bounce and at which stage they left.

It’s crucial to ensure that a prospective client’s engagement or experience with your brands is detailed and carefully plotted. As a marketer, you must set goals for the top, middle, and bottom stages of the sales funnel, and carefully track user behaviour to optimise and generate more interest and traction.

Here are a couple of examples of the customer flow through the conversion funnel:

• eCommerce website homepage → product page → shopping cart → checkout → success page
• Lead magnet → valuable guides, assets, offers, or entertainment → landing page with a gated form → thank you page

Get Customer Feeback

Obtaining a clear picture of what efforts require more of your time and resources and what you should stop doing is the most efficient way to convert more of your website traffic and future visitors.

Building feedback loops and launching post-purchase surveys and re-engagement flows can help businesses identify the top issues, fears, objections, and marketing hooks. 

Here are some examples of questions you can ask your customers in a post-purchase survey:

• Did you find all the items you were looking for?
• What stopped you from purchasing today?
• How would you rate your overall experience with (the name of your brand)?
• Was the checkout process simple for you?
• What is the one thing you would improve about the shopping experience with (the name of your brand)?

Leverage Split Testing

After building a case and determining the changes and adjustments you need to apply, the most impactful ideas, hypotheses, and solutions should be tested. This way, you can understand if tested changes can affect user behaviour and have a short or long-term impact on future conversions.

Check this short guide on running A/B tests and increasing conversion rates.

Naturally, the optimisations and changes you implement in pursuit of conversion rate optimisation can positively or negatively impact user behaviour, UI, and UX. Therefore, expanding on the thought that user behaviour data matters in the CRO process is essential.

The Importance of User Behaviour Analytics (UBA)

Since the central goal of conversion rate optimisation is to convince existing and new users to visit a website, open an email, sign up for company news, or download an app, businesses need to find ways to understand how they can transform visitors into paying customers.

User behaviour analysis and customer behaviour modelling (CBM) help brands systematically accomplish this goal.

Source: Cooladata

Analysing and predicting customer behaviour are equally important. These processes offer tangible advantages to marketing teams, including a streamlined conversion process, the opportunity to discover and capitalise on specific user behaviour patterns, essential information to develop models that work, and insights that help avoid mistakes and pitfalls in the future.

Many businesses also use behaviour data to segment and target customers based on their behavioural patterns. After all, behavioural marketing is the key to higher engagement, increased conversions, and positive customer experiences.

Frequently Asked Questions

What is the role of conversion rate optimisation in digital marketing?

CRO is the process of increasing the number and percentage of website visitors who take targeted actions like making a phone call or signing up for newsletters.

Why is conversion rate optimisation important for sales and marketing teams?

CRO is important for several reasons. It helps companies save money and bring in more high-quality website traffic, increase conversions, and boost sales. Ultimately, CRO optimises the user experience, fosters business growth, and improves revenue per visitor through actionable data. 

Where can I get data on user behaviour?

Depending on the industry your company operates in and your business goals, you can use Google Analytics if you’re looking to get a better understanding of what happens on your website. Additionally, companies often use tracking, distribution, and CRO solutions like Phonexa’s suite of marketing automation products featuring singular solutions like HitMetrix, LMS Sync, and Lynx.

When used together, the three provide a 360-degree view of any conversion flow, from the moment a prospect clicks on a link on the search engine, to the moments they’re exploring your website, all the way to the second they click and become converted customers or more interested prospects. 

What kind of tools are used for conversion rate optimisation?

Businesses use multiple CRO tools like heatmaps, customer satisfaction scores, form builders, friction insights, split testing, and many more unique tactics to gain actionable data and visualised reports into the consumer journey.

Schedule a consultation with one of Phonexa’s experts to learn how our marketing automation solutions like HitMetrix, Lynx, and LMS Sync can help you build a CRO strategy, track user behaviour, and convert more leads into paying customers.

Consumers are more reliant on their devices than ever. It’s clear that mobile marketing and tailoring successful mobile campaigns are integral to the success of brands. So, how should brands approach this and make their digital efforts more mobile-friendly?

The smartphone penetration has been growing at an amazing rate, surpassing the 78% mark in 2020. Most significantly, the average conversion rate for smartphone ads has reached 64%, compared to the average desktop conversion rate for e-commerce businesses alone.

Mobile campaigns are an integral part of any marketing strategy, whether it’s for creating a short- or long-term. But before you can grasp the significance of mobile marketing, you must first understand what mobile marketing is.

This article will help you learn how mobile marketing can facilitate audience-business interaction and why it is an essential component of any digital marketing strategy.

What Does Mobile Marketing Mean?

First, let us begin by defining mobile marketing. This concept encompasses communication using a mobile device and the entire marketing process. Stated differently, mobile marketing is all about making programs and messaging that are specifically designed for consumers who use mobile devices.

The process includes phone calls, cell phones with websites, internet searches, advertisements, and purchases.

In addition, it comprises analytics of prior transactions to ascertain which campaigns, landing pages, and internet queries generated traffic and sales. So, whether you’re doing B2C or B2B mobile marketing, the fact is that mobile is king.

Let’s examine mobile marketing statistics in more detail to see how powerful mobile advertising is and how crucial it is to capture data through cell phone advertisements.

The Numbers Behind Mobile Marketing

These are a few of the most recent mobile marketing stats and figures that show the present status of this multi-channel strategy.

• Roughly 50% of the world’s web traffic is attributed to mobile devices (Statista)
• Nearly $138.1 billion was spent on ads by mobile marketers (Statista)
• If a brand’s website isn’t mobile-friendly, 57% of users will not trust a brand (ImpactPlus)
• Roughly one-third of industry professionals check their email on mobile devices (HubSpot)
• In 2023, mobile payment transactions were $2,051(The Fintech Times)
• 61.1% of all mobile search traffic comes from Chrome, while 92% of Facebook’s ad income comes from mobile devices (Webinar Care)

Considering these numbers, it’s reasonable to assume that mobile marketing is right now and that your efforts may be falling short if you don’t include it in your plan. So, if you still need to get a mobile marketing plan, make one now prior to attempting to keep up with your competitors.

How Does Mobile Marketing Operate?

Due to the widespread use of mobile devices, mobile marketing has become an essential tool for businesses of all sizes. The key players in this market are service providers that enable mobile advertising, companies, and the brands they represent through advertising.

Digital mobile marketing can only be successful if it helps firms engage, acquire, and retain users across various platforms by providing a cohesive experience.

Usually, mobile marketing includes

• Sales promotions and advertisements sent via MMS or SMS
• Apps that utilise push notifications
• In-game or in-app marketing
• Mobile sites
• QR code scanning with a mobile device

Using mobile devices to engage with more clients in real-time at any stage of the customer lifecycle can increase brand recognition and demand for your services or products.

On top of that, it allows businesses to notify users via proximity systems and location-based services in accordance with their geographic location or proximity to a service provider. Nevertheless, mobile advertising is more focused on behaviours than on demographics when targeting audiences.

The device, and more specifically, the screen size, also is an important factor in targeted mobile advertising. That is why advertisements targeted at mobile phones have different effects on those using iPads and smartphones.

For example, informative content is usually the most relevant for smartphone users. Conversely, interactive mobile ads, including rich media presentations with eye-catching visuals, capture more iPad users (the content’s message itself takes a back seat).

Exactly What Is Mobile Advertising?

The definitions of mobile advertising and mobile marketing generally line up; however, the terms and concepts are inherently distinct.

Compared to mobile advertising, mobile marketing is a more inclusive term. In order to tailor their ads based on user preferences, habits, or location, mobile marketing companies not only gather personal information but also use technology like location services. That means that some mobile advertisements might only be displayed when a mobile user is close to a certain store or service provider.

Mobile advertising refers to any form of advertising that appears on portable devices. Companies promoting their products and services on mobile devices might take the form of banner advertising that appears on mobile websites or through SMS text ads.

Additionally, downloaded apps like mobile games may include advertisements for phones. These ads are tailored just for users based on their interests, tastes, browsing history, and other information.

Mobile Advertising: How Does It Operate?

To stay up with shifting customer behaviours, brands implement mobile advertising strategies to adapt their ad campaigns. The reason for this is that the probability of both new and existing consumers viewing an advertisement on mobile marketing channels is higher than that of traditional ones.

Since the screens of smartphones and other portable devices are often smaller than those of laptops and desktop computers, this type of digital advertising is typically optimised for small displays. Nonetheless, brands often integrate mobile marketing with more traditional approaches and use more than one mobile marketing strategy or tactic.

Based on consumer preferences and browsing history, every business customises its mobile advertising campaign. For instance, mobile advertising that users see on websites and mobile applications like Facebook and Twitter is based on a user’s web browsing history, location, and other data, such as online shopping.

Now, a lot of apps have a trial or free app version that you can download for free. These apps can function because of in-app advertisement — a placement of ads within the app. Website advertisements are also optimised for mobile devices, appearing smaller than on the regular version of the same site.

Mobile Marketing Elements in Digital Marketing

There’s no doubt that mobile marketing is an effective way to learn about how consumers behave and deliver excellent experiences. Because of this, its extension goes well beyond texting and mobile applications.

To create a unified marketing experience, it is imperative to implement a mobile-friendly, responsive design.

Mobile Search

Many consumers initiate a search on their mobile device but conclude it on a different device, which is one of the most substantial obstacles to mobile search. Keeping track of customers as they shop will clarify what led to a purchase and how to improve marketing efforts.

In addition, the scarcity of consumer attention is another significant challenge. Displaying correct information swiftly is crucial for gaining clicks from mobile search users, as they cannot navigate past the first page of search results.

However, users are now able to perform a greater number of actions and locate pertinent results more rapidly as a result of Google’s implementation of five substantial changes to the mobile search experience.

What does this imply for mobile marketers? In short, by transforming mobile search results pages into a never-ending of discoveries, Google is completely redefining how users search for and interact with information.

Source: Google

Many brands and businesses will experience substantial growth as a result of the new features and opportunities that Google now offers. However, others may experience a considerable decline in their visibility index.

Check out these ranking updates and additional useful information about significant changes to Google’s search algorithms if you want to improve and assess your mobile content marketing.

Email Marketing

Around 43% of email opens happen on mobile devices. In your mobile marketing campaigns, one of the most effective forms of communication is to send consumers educational sales and interactive sales messages via SMS and email. 

It is worth noting that SMS open rates are higher than email, with an average rate of 98%. This means that when a customer gets a text message from you, you have a better chance of selling your product or service.

In conjunction, SMS and email can assist in attaining the highest possible levels of success in each mobile marketing campaign. To get better results and increase earnings and engagement, you need to appropriate the correct mobile marketing solution.

Email and SMS marketing solution E-Delivery from Phonexa can automate the whole process, give brands advanced ESP and SMS control, tackle deliverability issues, track performance, and much more.

Customising your email and SMS messages to prospective customers will encourage them to learn more about your product or service, and they will most likely start on their mobile devices.

Build your plan now, or take a product tour to learn more about Phonexa’s bulk email & SMS marketing solution.

Social Media

A large number of smartphone owners use their devices to browse social media. Facebook accounts for over 2.88 billion monthly active users globally,  with YouTube, WhatsApp, and Instagram following closely after, as per Statista. It makes sense to use social media as one of your main mobile marketing strategies since there are so many users in one place.

A personal rapport with consumers can be easily established through messages and comments in mobile social media marketing. Customer recommendations and referrals may boost the spread of the word about a brand and increase the number of sales.

Social media advertising is growing in popularity as a means for businesses to connect with their target audience, even if some companies still prioritise emphasis on organic social media postings. As an example, consider some mobile ads that are used as part of SMM:

Example #1. Facebook ads or sponsored posts

Source: Meta

These examples of mobile advertising (left to right) show both an image ad and a collection ad that are designed to draw people in with appealing visuals. A static image ad’s ultimate purpose is to drive viewers to a website or mobile app. Several items from the catalogue are displayed in collection advertisements, which facilitates users’ browsing and purchasing of specific products.

Example #2. Promoted tweets

Source: Twitter

You can see an example of a native ad, in this case, in the form of a standard tweet. Despite Twitter’s abundance of mobile advertising possibilities, this standard ad type enables companies to increase interaction and expand their audience.

Example #3. Shoppable or promoted pins on Pinterest

Source: Pinterest

Pinterest is not unfamiliar with the integration of a variety of mobile and social marketing strategies and tactics. With an increasing number of users utilising Pinterest to conduct online purchasing and seek inspiration and products, the platform has implemented additional shopping experiences that are intended to deliver pertinent content and offer retailers additional opportunities to promote their Pins and display advertisements.

Example #4. Promoted posts and LinkedIn ads 

In addition to various ad alternatives and mobile marketing tools, LinkedIn offers to enhance the opportunity to boost page posts, making them more visible. By following five straightforward steps, brands and individual users can get more people to see their posts and promote time-sensitive posts.

Using this mobile social media marketing strategy, companies can provide their target audiences with new experiences and content, direct them to search for specific items or offer shopping places, and define the budgets, goals, and durations.

SMS and MMS Marketing

Although these channels and messaging techniques enable the direct sending of material to consumers, it is crucial to use them wisely. It means studying the most efficient mobile marketing techniques for getting your messages to customers quickly and reviewing the basics of an effective campaign, whether you’re sending out videos, promotions, product alerts, or reminders.

Development of Mobile Apps

Through the implementation of an appropriate strategy and roadmap, mobile applications can facilitate a profound level of consumer engagement.

Examine the various types of applications, including commerce, productivity, retained engagement, and mixed-use, and ascertain which type of mobile marketing offers the potential to accomplish your acquisition goals, conversion objectives, or engagement level.

Why You Need a Strategy for Mobile Marketing

Mobile marketing advertising gives marketing professionals and businesses the opportunity to interact with customers no matter where they are.  It is now possible for brands to create or deliver augmented reality experiences as a result of the emergence of mobile technologies like 5G.

Mobile web marketing provides an extremely immersive method of interacting with consumers. Let’s take a closer look at the next mobile marketing example.

During the pandemic, ASOS, a clothing retailer, successfully avoided in-person fashion shows by employing augmented reality to digitally fit hundreds of designs to models.

This feature enables the digital mapping of products onto models in a realistic manner, taking into account the size, cut, and fit of each garment; mobile marketing technology guarantees that product presentations are as practical and engaging as possible while simultaneously fostering social distance.

Consumers use mobile devices in almost every situation. It’s clear that digital mobile marketing is an important component of cross-channel campaigns, such as TV ads, print ads, and other offline campaigns. Ultimately, cell phone advertisement ideas businesses are afforded the opportunity to engage in precise location marketing, which allows for even more personalised marketing.

Companies may also reach a broader audience by adding mobile advertising to their marketing mix and following the latest trends in mobile marketing.

Mobile Marketing Strategy Types

Businesses that specialise in mobile marketing provide a wide selection of ad formats and mobile marketing types that show up on a number of platforms, from social media to websites and apps that are optimised for mobile devices. Let’s examine these mobile marketing types in more detail.

Application-Based Marketing

Mobile devices are used in applications for this kind of mobile advertising. Ads hosted on apps can vary in advertisements, from banners to videos and more complex demos of other apps. Consumers love using mobile apps. Statista estimates users in the UK spend more than five times as much time on mobile applications as they did on mobile web browsers, and this number keeps going up every year.

Source: Statista

Display advertisements in mobile applications are image ads (e.g., banners), video newsfeed ads on social apps, story ads (which may include text, video, images, and interactive features), and multimedia ads that interrupt the majority of mobile games.

Marketing on Social Media

Paid and organic ads on mobile social feeds both have the potential to be effective traffic drivers. The largest user bases or the most specialised use cases are usually found on Facebook, Instagram, and Twitter.

Here are several mobile marketing best practices are employed to leverage social media:

• Connect with your audience on different platforms
• Never undervalue the social nature of social media
• Consider how to make your mobile marketing campaign more interactive
• Begin a dialogue with your audience by demonstrating that you respect their perspectives
• Formulate advertisements and content with the mobile user in mind
• Develop visually stunning astonishing for your campaign. Consider employing an AI image generator, or you can hire a professional designer to generate unique designs.
• Learn about the interests of your customers
• Please bear in mind that the foundation of a successful mobile marketing campaign is personalisation

Location-Based Marketing

Mobile marketing services leverage the fact that a large number of mobile users always have phones with them wherever they go.

This means that mobile marketers can design advertisements that show up on devices according to the user’s location in relation to a certain area.

For example, some advertisers may specify their mobile digital marketing campaigns to appear on mobile devices only when customers are within a mile of their business. Location-based strategies, like geofencing, use the device’s GPS to find out where customers are at any given time and then show them ads or content that is related to where they are.

Burger King’s app distributed coupons for a one-cent Whopper to users within a few hundred feet of a McDonald’s location, which is perhaps one of the most infamous examples of mobile marketing.

Typical Issues Advertising and Mobile Marketing Can Solve

Mobile marketing and advertising is a remarkable digital strategy because it targets people in real time and at their present location. Also, more and more purchases are being made via mobile, making it an essential part of any marketing strategy.

It also should be noted that mobile phone marketing can address a multitude of problems faced by brands. With the correct mobile content marketing strategy and techniques, the following typical issues may be resolved:

The Importance of Mobile Media Marketing: 3 Main Reasons

Consumers use their phones all day, every day; they talk on the phone, send and receive voice and text messages, browse the internet, and find deals on products they want.

As mobile phone screens grow more prominent, people increasingly prefer them to tablets, which in turn augments their effectiveness as a sales driver. This is the reason why the majority of businesses in all industries now require a “mobile-first” mentality.

Businesses often attempt to meet consumers where they spend the most time: on their phones and online. You should think about using the following implementing the following mobile marketing tips if you want to make the full potential of phone marketing:

• To become more approachable to customers, add a call extension to search ads on Google.
• Make your site faster to ensure that mobile visitors remain on your webpage.
• You should concentrate on local mobile advertising by targeting a specific geographical area for your Google ads or the promoted social media content.
• Via text message, announce promotions.
• As part of your mobile advertising strategy, use voice and video messages.
• Get voice search optimised.
• Put the user experience at the forefront of your website.
• Create a mobile app that is simple to use.

With these ideas in mind, the marketing industry continues to prioritise mobile marketing for three reasons.

1. Capitalize and Drive on Inbound Calls

Mobile marketing is the process of delivering sales communications to prospective clients through various channels, including SMS, email, social media, and other channels. When it comes to digital mobile marketing, you should also make sure you simplify your efforts to suit a mobile marketing plan and are following your clients’ needs.

To effectively communicate with customers via mobile devices, it is advisable to implement the subsequent marketing tools:

Solution for Call Tracking

As a service, call tracing can be highly advantageous for businesses. Businesses that implement the right mobile marketing software and call tracking tools can track and attribute their efforts, whether they implement demand generation or lead generation campaigns.

The main goal of phone tracking software is to identify the marketing campaigns that lead to client engagement in your business.

If you’re doing multiple digital marketing mobile campaigns, call tracking might help you figure out which channels are working the best. Basically, you will be aware of the tale behind every call in the future and how to boost both calls and conversions.

Utilising a solution such as Phonexa’s Call Logic makes all this possible. It has the ability to truly track and attribute all ROI, enhance performance and productivity, optimise call flows, and provide access to more call insights and leads.

Call Logic from Phonexa can help brands identify and close gaps in their outbound and incoming sales processes, as well as boost the quality of incoming leads.

Book a demo now to learn more about Phonexa’s single operating solution for partner and performance marketing.

Cloud Phone System

It is increasingly important to establish a customer-focused communication process to ensure that your target audience does not exit your sales funnel once they begin their conversion journey.

Using a cloud-based phone system can help you run your marketing campaigns more efficiently, no matter what you use to target your customers.

That means you need access to a cloud-based phone system that can support your call centre from any location on Earth. Additionally, that you no longer have to worry about mixed information regarding the call or outdated data, a cloud phone system may automate a large portion of the data-gathering process.

Phonexa’s Cloud PBX may support that process to guarantee call centre clarity and the effectiveness of your mobile strategies. Cloud PBX is an indispensable tool that can enhance your strategy by providing you access to tools like barging options, call and agent scoring and call recording.

With Phonexa’s Cloud PBX, you can get reliable third- and first-party data that will help your agents support your customers during both inbound and outbound calls.

2. Leverage Mobile Marketing & eCommerce Solutions

Every day, consumers shop on e-commerce sites like Etsy, Amazon, and eBay using their mobile phones. In order to increase sales and ROI, companies as large as Walmart and as small as mom-and-pop shops have long understood the importance of mobile marketing in their daily advertising efforts and have created user-focused portals and websites.

Businesses that adjust to the increasing demand for integrated mobile campaigns can guide consumers from product introduction to sales, resulting in a substantial increase in revenue and ROI.

3. Expand Your Audience Through Mobile Phone Advertising

Consider the fact that smartphones and tablets have become ubiquitous communication tools across the majority of demographics. Faster and more powerful mobile devices that users can take with them wherever they go are being developed by tech firms in response to the increasing demand from consumers.

Additionally, these developments underscore the fact that marketers have the opportunity to direct their marketing messages to consumers where they are: online and on their mobile devices, thereby expanding their audience.

Consequently, your visibility is multiplied tenfold when you send a sales offer to a targeted audience via email or text.

It is evident that mobile marketing and advertising are driving the constant evolution of digital marketing.

Moreover, the substantial transition to mobile marketing is a trend that originated a few years ago and is unquestionably on the rise, with no indication of ever slowing down. Therefore, in order to connect with digital consumers quickly, businesses must implement a comprehensive mobile marketing strategy that is consistent regardless of their location.

How To Make Money With Mobile Marketing and Cell Phones

1. Design a website that operates well on mobile devices. It is imperative to ensure that your website is mobile-friendly prior to initiating a mobile marketing campaign. Menus and content must be displayed in a manner that is suitable for users, which is exclusively achievable through the use of a mobile-friendly theme.
2. Distribute content that is mobile-friendly. Develop content that matches the needs of mobile consumers while they are on the move. Bear in mind that the majority of mobile devices display content on a small screen. What they are primarily interested in is the reason why they came in the first place. Good headline writing is one method to deliver.
3. Start email marketing campaigns. It is essential to adhere to a subject line that is both informative and clearly stated. Additionally, contemplate employing an email design that is visually appealing, integrates a compelling call-to-action (CTA), and is consistent with your product. This CTA should direct visitors to your website.
4. Make your CRM work with your mobile campaigns. Companies must transcend their focus on transactions and cultivate enduring customer relationships. Advancement and expansion of businesses and customer interactions are crucial, given the prevalence of mobile.
5. Integrate CRM with your mobile marketing campaigns. It can help you power sales promotion analysis and automate the monitoring of customer data. Then, marketing and sales experts will be able to obtain the actual business value of every mobile marketing opportunity by leveraging other mobile marketing channels and CRM with ads for phones, thereby saving time and facilitating efficient coordination

The Prospects for Mobile Marketing

The most important change in marketing in the last ten years has been mobile. Device use has skyrocketed, from the always-connected personal smartphone to the tablet that focuses on shopping and media.

The digital advertising landscape is subject to a rapid transformation as a result of the development of new and innovative ways for collecting data from mobile devices that users consistently carry in their pockets.

Every day, new ways to boost ROI and engage highly targeted, high-intent audiences pop up. Business owners and marketers have an obligation to anticipate consumer needs, use mobile marketing services to learn more about them, and ultimately increase conversions and establish larger, more successful companies.

Build your plan now, or book a demo to learn more about Phonexa’s eight-in-one performance marketing solution for calls, leads, clicks, email, SMS, accounting, and more.

Frequently Asked Questions

What exactly is mobile marketing?

These days, no digital marketing strategy is complete without mobile phone ads. The advertising activity of mobile marketing involves the promotion of products and services through mobile devices, including smartphones and tablets.

Why is mobile marketing crucial?

Businesses employ mobile marketing and advertising to target mobile users in specific locations and customise their digital efforts and messaging accordingly. To summarise, the significance of mobile advertising is undeniable.

When executed correctly, it offers customers or potential clients personalised, time- and location-sensitive information via smartphones, allowing them to get what they require at the precise moment needed, regardless of their location.

Exactly what is mobile marketing automation?

In the context of mobile marketing automation, the software is employed to automate and manage tasks and procedures that are associated with the marketing of mobile devices.

What is a mobile marketing campaign?

A mobile marketing campaign is a mobile digital marketing that enables organisations and businesses to communicate with their target audience through a broad range of channels, such as SMS, advertisements, and applications.

To reach a company representative, consumers often navigate through an endless series of menu options and questions via an IVR. When this process lacks educational value or sustainability, a customer’s failure to contact a business can prove costly.

Very few consumers can overlook a negative experience when every attempt at customer interaction results in encountering a busy signal or unanswered calls. However, many businesses still fail to recognise the significance of the caller journey and overlook it as a vital component of their marketing strategy.

If your calling clients are unfamiliar with such issues, your company must revamp its customer service to mitigate external and internal business damage. For instance, improving every caller’s touchpoint and reassessing your telephone service can help secure the loyalty of impartial first-time callers and nurture relationships with existing customers.

Businesses seeking to address missed calls and enhance the customer experience often turn to configuring Direct Inward Dialling (DID) service and utilising call forwarding features through a PBX system.

Let’s delve into the intricacies of DID telephony, its functionality, and its benefits for businesses operating via calls.

What Is Direct Inward Dialling (DID) & Why Do Businesses Require It?

Direct Inward Dialling, also known as direct-dial or direct dial-in, is a feature found in most business phone systems. DID numbers enable companies to establish virtual numbers and direct calls through a Private Branch Exchange (PBX).

If you’ve ever been instructed to contact someone at a ‘direct number,’ they likely meant a DID phone number. DID enables callers to connect directly with a specific employee or department instead of navigating through an IVR menu or dialling an extension.

With a DID line in operation, businesses can allocate numerous virtual phone numbers to employees or departments, enhance accessibility, and ensure efficient communication with clients without disclosing agents’ personal contact information. Furthermore, DID service can be utilised with local, vanity, or toll-free numbers.

What Constitutes a DID Number?

A DID phone number is a virtual telephone number that facilitates the routing of calls to existing phone lines or extensions. DID numbers do not necessitate physical phone lines, enabling them to handle an unlimited number of inbound calls and efficiently direct them to any extension or device.

Employing direct dial numbers assists companies in implementing the correct approach to call management and enables customers to make calls irrespective of their geographic location.

For instance, consider a scenario where your company is headquartered in the Middle East but requires local phone numbers to connect with your customers in North America and Europe. With Phonexa’s Cloud PBX telephony system, your business can access all the essential call management features and allocate DID numbers, allowing you to remain in the Middle East and utilise local calls.

With Phonexa’s suite of solutions, you can obtain a local,  toll-free, or vanity phone number, implement a cloud phone system with lower costs and greater control, and port your business phone numbers effortlessly.

Build your plan now, or take a product tour to learn more about Phonexa’s single operating solution for partner and performance marketing.

How Does DID Operate?

When initiating a call to a DID telephone number, the customer is directed to a VoIP (Voice over Internet Protocol) system via SIP trunking or a PSTN (Public Switched Telephone Network) device. Let’s explore both alternatives in greater depth.

Direct Dialling on PSTN

In this scenario, a DID service provider links trunk lines to the customer’s PBX and subsequently assigns and allocates a DID telephone number or numbers to the client. Here’s the process:

• An inbound call initially reaches a direct inward dial number.
• Subsequently, the trunk line forwards the call to the PBX.
• The dialled number is identified, and the system identifies a recipient.
• The customer’s PBX system directs the call to the company’s telephone extension and establishes a direct connection between the caller and the call recipient.

DID on VoIP

When integrated with a VoIP phone system, direct inward dialling empowers businesses to utilise their mobile and desktop devices to make and receive calls without the need for additional equipment or analogue phone lines.

Presently, VoIP stands as the most adaptable method for deploying direct-dial numbers through SIP trunking, also known as digital line connections. A software provider associates these digital connections and DID numbers with your phone extension.

Since you do not need to physically link the trunk lines to your PBX, you can establish as many trunk lines as necessary and transfer your business phone numbers at a fraction of the cost if you opt to change service providers.

Direct Inward Dialling and Vanity Numbers

It’s quite common for businesses to utilise vanity numbers instead of standard phone numbers as a marketing strategy. Choosing meaningful and memorable combinations of letters or numbers assists companies in grabbing the attention of their target audience, fostering brand awareness, and extending their reach nationally.

DID telephony aids businesses in bolstering their marketing initiatives and using vanity numbers as a prominent aspect of their call campaigns, regardless of their geographical location.

Direct Inward Dialling and Freephone Numbers

Freephone numbers, also known as toll-free numbers, have existed for many years. As DID service seamlessly integrates with local, vanity, and toll-free numbers, businesses can not only manage multiple inbound calls effectively but also delegate their call centre services to external providers.

How Can I Acquire DID?

Businesses that aim to connect with specific individuals or departments within their organisation and facilitate callers bypassing the IVR menu or queue often opt to implement Direct Inward Dialing.

If you’re considering implementing Direct Inward Dialling, the initial step involves selecting the appropriate service provider. Typically, VoIP and telephone numbers are included with the service you procure. If your business requires international calling, intelligent call routing, call tracking, and other advanced features, opting for an experienced service provider such as Phonexa is advisable.

With Phonexa’s comprehensive suite of solutions, your company can acquire a toll-free, local, or vanity telephone number, establish a telephone system with reduced costs and enhanced control, and seamlessly transfer your business telephone numbers.

Do Businesses Truly Require Direct Inward Dialling?

Customer-facing businesses must effectively manage high call volumes, strategise caller journeys, and deliver exceptional service. Therefore, if you aim to streamline the call process and facilitate easier access for potential partners, prospects, or colleagues to reach the appropriate departments or individuals, incorporating DID is a highly beneficial decision.

10 Benefits of Direct-dialling

Still uncertain about the necessity of direct dialling for your company? Here’s how large enterprises and medium-sized businesses can profit from implementing Direct Inward Dialling:

• Cost-effectiveness: DID allows businesses to replace traditional phones, set digital line connections, and eliminate the expenses associated with analogue hardware maintenance.
• Uninterrupted service: Companies can utilise a cloud phone system reliant solely on the stability of the internet connection.
• Flexibility: Integrating DID with Phonexa’s Call Logic gives businesses greater control over when, where, and how they manage and receive calls.
• Enhanced customer experience: DID enables companies to streamline the call process, allowing customers to reach your business without waiting in a queue.
• Employee contentment: Systems like Phonexa’s Cloud PBX facilitate both internal and external business interactions, enabling employees to concentrate on service quality.
• Intelligent call forwarding: Direct-dial lines can automatically redirect inbound calls to mobile devices or other numbers without disclosing private information to customers.
• Synchronised business communication: Virtual phone numbers assist businesses in remaining accessible and ensuring seamless communication across multiple devices.
• Personalised call routing: When paired with IVR software, Phonexa’s Cloud PBX can ensure accurate agent scoring and queue availability, simplifying the process of connecting callers to the most suitable company representatives.
• Closed-loop attribution: With DID and call tracking, businesses can acquire crucial data, develop caller profiles, allocate different numbers to ad campaigns, and achieve closed-loop attribution.
• Local & toll-free phone numbers: DID aids companies in establishing a local presence, remaining accessible, and allowing customers to reach businesses regardless of their geographical locations.

Are you looking to streamline your call-based campaigns and make the most of your call traffic? Book a demo to learn more about Phonexa’s eight proprietary solutions for partner and performance marketing.

Frequently Asked Questions

What is the difference between DID numbers and DDI numbers?

Both terms refer to the same concept. The term DID stands for Direct Inward Dialing and is more common in European countries.

Is there a charge for international toll-free numbers?

No, toll-free numbers can be called from overseas without any extra charge from a caller’s side. These numbers aim to provide international customers with free calling options.

Are vanity numbers worth investment?

Vanity numbers are much easier to remember than regular ones. Using these number types allows you to raise your brand awareness and stand out from the competition.