Phonexa simplifies call tracking for UK-based pay-per-call marketers, helping you generate revenue from phone calls just as effectively as you do from clicks and leads.
Pre-qualify calls using pay-per-call tracking software to exclude low-quality leads. Connect callers with suitable agents while increasing conversion rates.
Enhance your pay-per-call campaigns with Phonexa to drive customer engagement, optimise call routing, automate interactions, and effectively deliver leads.
Prevent fraudulent and low-quality leads from reaching your call centre. Auto-verify calls and pass only legitimate, high-value leads to your buyers, minimising chargebacks and returns while increasing profitability.
Use real-time and historical data to craft the best caller journey. Leverage user insights across Phonexa’s platform to match callers with qualified agents and increase satisfaction rates.
Determine what pay-per-call ads and traffic sources generate most valuable leads. Prioritise effective campaigns and weed out ineffective ones.
Increase call efficiency with intelligent call routing based on intent, geography, and conversion probability. Distribute pre-qualified leads to the best-matching advertisers while eliminating fraudulent and low-quality calls.
Allow Phonexa’s IVR to help you handle inbound calls and pre-qualify prospects while filtering out spam. Improve your phone experience with interactive IVR.
Capture valuable call insights help to maintain high engagement and conversion rates. Price your leads dynamically based on demand and quality.
Track call volume, buyer activity, and campaign results from one comprehensive dashboard. Analyse caller behavior in real time to spot anomalies and prevent revenue loss.
Phonexa’s Ping Post Calls dynamically assign leads to buyers using a sophisticated automated system that considers a variety of aspects including as top bids, daily restrictions, scheduling, duplication, EPL, and more. The technology pings buyers with non-personally identifiable information (non-PII) data and, upon receiving bids, improves lead transactions by directing them to the most efficient route or campaign.
Pay-per-call marketing is a performance-oriented approach where companies pay for qualified calls instead of impressions or clicks.
With pay-per-call campaigns, you can interact with high-intent consumers actively seeking your goods or services, so ensuring that these activities follow UK data protection regulations such as GDPR and PECR, advised by the Information Commissioner’s Office (ICO).
This is accomplished by making sure every call is precisely recorded and credited, so ensuring affiliates get just compensation (e.g., in pounds sterling – £) for every real lead they create. For open and exact campaign control, our affiliate marketing system provides flawless tracking and credit.
Example Use Case
There are three main players in a standard pay-per-call agreement: you—the affiliate or marketer; the buyer—the company buying the lead; and the caller—your possible customer.
Here’s how it works:
Using a special call tracking number, which links calls straight to your particular UK campaigns and can be used across platforms like Google Ads or other paid advertising channels, you promote your services online.
Encouraged by a clear call to action, a potential customer calls the tracking number you posted.
Using our advanced call routing and tracking technology, Phonexa’s system then cleverly directs the call to the most appropriate buyer, always managing data in line with UK privacy criteria.
The buyer answers the call; this interaction is then attributed to your marketing initiatives; the buyer pays you for this qualified lead.
Why Phonexa’s Call Logic?
Compliant Call Lead Tracking: Whether you are an affiliate, advertiser, or part of an affiliate network, tools especially meant to support your GDPR and PECR commitments will help you properly track and manage high-value calls.
Call Volume Management: By controlling the volume of calls you get, you help to avoid overloading your systems and maximize campaign performance for maximum cost-effectiveness—that is, control of your expenditure in £.
Smart Ping Tree: Interactive Voice Response (IVR) and dynamic routing let you customise your call flows to match the most suitable buyer, so maximising the value of every contact.
Enhanced Call Experience: Using ping trees and IVR, you can create customised call routes that inspire high-value buyers to actively seek your calls, so improving the possible returns.
Using Phonexa’s Call Logic for Pay-Per-Call Campaigns in the UK
First, you specify your good or service as well as the particular vertical market sector you work in within the UK.
Second, you set your “destinations”—that is, the departments or buyers answering calls—as well as the “sources”—that will produce this call traffic—such as particular ad campaigns or web pages.
Then, you set your campaign and ping tree; this system provides leads to your buyers, who accept them depending on their pre-defined qualifying criteria (such call length, specific responses, and ensuring consent has been suitably managed as per UK laws).
Then, you apply your pool of unique tracking numbers on your website(s) and digital domains; our easy-to-use pre-configured widgets help ensure correct call attribution and capture valuable session-level and visitor-level information.
You are perfectly set to monitor your incoming calls now.
Fresh call data will fill your Phonexa reports as soon as your first call comes in. With tools like GA4, HubSpot, Slack, Google Ads, and others, this data can be easily combined to tag calls and better control call conversions and related statistics.
Phonexa’s Pay-Per-Call Features
Call Routing & Distribution: Using custom priorities, you can allocate calls to maximize the value from every interaction; send call leads to the highest bidder or apply other distribution techniques including MaxEPL (Maximum Earnings Per Lead), even distribution, weighting, and more.
Call Tracking Pools & Phone Number Reservation: Respect user privacy and UK data laws by inserting and customising widgets on your websites for in-depth call tracking, complete with metadata and comprehensive analytics.
Call Recording & Transcriptions: It is imperative that all call recording practices fully comply with UK law, including clearly informing all participants and obtaining required consents as advised by GDPR and PECR; you can access a safe database of all call recordings and their transcriptions, so gaining full insights into customer conversations, assess call handling quality, and analyse other call-related data.
Actionable Conversational Intelligence: Real-time key call data allows you to make informed, data-driven decisions to maximise your marketing strategies and campaign expenditure (e.g., in £).
Built-in IVR: Our built-in Interactive Voice Response (IVR) allows you to create custom call flows, so improving the caller experience with automated menu options, clear voice prompts, and intelligent call routing based on user input—which can also be quite helpful in managing consent requirements under UK laws.
Pay-per-call marketing benefits insurance, financial services, legal services, home services, healthcare and other sectors where direct customer contact drives value. supports clear opt-in permission compliant with UK laws.
Pay just for qualified calls that fit your criteria to maximise return on investment and create high-intention leads.
Phonexa’s iClear solution employs industry-first data hygiene best practices to assure caller validity and correctness, eliminating fraud issues and maintaining efficient lead flows.
Call Logic ping-tree campaigns distribute calls depending on: Campaign Price (Highest bid first), Priority (Follow campaign priority), Weight (Daily weight-based distribution), Max EPL (Highest earnings per lead), Profit Maker (Prioritise most profitable calls), Even Distribution (Share calls evenly).
Pay-per-call advertising works by linking potential customers to advertisers via phone calls. Advertisers pay for each incoming call, which is often determined by the call’s length, conversion rate, and caller demographics.
Phonexa’s call tracking and analytics software allows you to monitor the performance of your pay-per-call campaigns in real time, including such metrics as conversation length, caller demographics, and conversion rates.
Phonexa provides Direct Setups, Warm Transfers, and Ping Post Calls/Calls with Data.