Pay-per-call marketing is a performance-oriented approach where companies pay for qualified calls instead of impressions or clicks.
With pay-per-call campaigns, you can interact with high-intent consumers actively seeking your goods or services, so ensuring that these activities follow UK data protection regulations such as GDPR and PECR, advised by the Information Commissioner’s Office (ICO).
This is accomplished by making sure every call is precisely recorded and credited, so ensuring affiliates get just compensation (e.g., in pounds sterling – £) for every real lead they create.
For open and exact campaign control, our affiliate marketing system provides flawless tracking and credit.
Example Use Case
There are three main players in a standard pay-per-call agreement: you—the affiliate or marketer; the buyer—the company buying the lead; and the caller—your possible customer.
Here’s how it works:
Using a special call tracking number, which links calls straight to your particular UK campaigns and can be used across platforms like Google Ads or other paid advertising channels, you promote your services online.
Encouraged by a clear call to action, a potential customer calls the tracking number you posted.
Using our advanced call routing and tracking technology, Phonexa’s system then cleverly directs the call to the most appropriate buyer, always managing data in line with UK privacy criteria.
The buyer answers the call; this interaction is then attributed to your marketing initiatives; the buyer pays you for this qualified lead.
Why Phonexa’s Call Logic?
Compliant Call Lead Tracking: Whether you are an affiliate, advertiser, or part of an affiliate network, tools especially meant to support your GDPR and PECR commitments will help you properly track and manage high-value calls.
Call Volume Management: By controlling the volume of calls you get, you help to avoid overloading your systems and maximize campaign performance for maximum cost-effectiveness—that is, control of your expenditure in £.
Smart Ping Tree: Interactive Voice Response (IVR) and dynamic routing let you customise your call flows to match the most suitable buyer, so maximising the value of every contact.
Enhanced Call Experience: Using ping trees and IVR, you can create customised call routes that inspire high-value buyers to actively seek your calls, so improving the possible returns.
Using Phonexa’s Call Logic for Pay-Per-Call Campaigns in the UK
First, you specify your good or service as well as the particular vertical market sector you work in within the UK.
Second, you set your “destinations”—that is, the departments or buyers answering calls—as well as the “sources”—that will produce this call traffic—such as particular ad campaigns or web pages.
Then, you set your campaign and ping tree; this system provides leads to your buyers, who accept them depending on their pre-defined qualifying criteria (such call length, specific responses, and ensuring consent has been suitably managed as per UK laws).
Then, you apply your pool of unique tracking numbers on your website(s) and digital domains; our easy-to-use pre-configured widgets help ensure correct call attribution and capture valuable session-level and visitor-level information.
You are perfectly set to monitor your incoming calls now.
Fresh call data will fill your Phonexa reports as soon as your first call comes in. With tools like GA4, HubSpot, Slack, Google Ads, and others, this data can be easily combined to tag calls and better control call conversions and related statistics.
Phonexa’s Pay-Per-Call Features
Call Routing & Distribution: Using custom priorities, you can allocate calls to maximize the value from every interaction; send call leads to the highest bidder or apply other distribution techniques including MaxEPL (Maximum Earnings Per Lead), even distribution, weighting, and more.
Call Tracking Pools & Phone Number Reservation: Respect user privacy and UK data laws by inserting and customising widgets on your websites for in-depth call tracking, complete with metadata and comprehensive analytics.
Call Recording & Transcriptions: It is imperative that all call recording practices fully comply with UK law, including clearly informing all participants and obtaining required consents as advised by GDPR and PECR; you can access a safe database of all call recordings and their transcriptions, so gaining full insights into customer conversations, assess call handling quality, and analyse other call-related data.
Actionable Conversational Intelligence: Real-time key call data allows you to make informed, data-driven decisions to maximise your marketing strategies and campaign expenditure (e.g., in £).
Built-in IVR: Our built-in Interactive Voice Response (IVR) allows you to create custom call flows, so improving the caller experience with automated menu options, clear voice prompts, and intelligent call routing based on user input—which can also be quite helpful in managing consent requirements under UK laws.
