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CPM in Marketing: Why Pay or Get Paid for Impressions
While cost-per-lead (CPL) tends to steal the spotlight, cost per mille (CPM) is often overlooked...
14 minutes read
Strategic Benefits of Personalised Email Marketing
At their core, marketing emails have transformed into personalised, dynamic tools that drive engagement and...
7 minutes read
Conversational AI: How to Drive Lead Conversion at Scale
If you’re still handling leads manually, you’re stretching your teams thin and losing conversion opportunities...
12 minutes read
AI & the Future of Lead Generation: Top 10 Predictions
Whether you’re an affiliate, advertiser, or performance marketer, your lead generation success depends on speed...
11 minutes read
AI Agents vs. Human Agents: How to Find the Right Balance
For call-dependent businesses seeking to manage high call volumes efficiently without overwhelming their sales team...
9 minutes read
Your Guide to Pay-Per-Lead Marketing in the UK
Whether you’re buying or selling traffic, an important choice is what to sell or buy:...
9 minutes read